Industry Views

Pakman Suggests YouTube Systems are Reducing Exposure for Left-Leaning Indie Channels

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David Pakman, a major online liberal political commentator, is publicly alleging that YouTube’s recommendation and distribution systems are dramatically reducing exposure for left-leaning independent media channels, creating what he describes as an “existential crisis” for progressive political creators on the platform.

In a recent video, Pakman said that since early April, “YouTube has dramatically reduced performance for the vast majority of left-leaning independent media shows,” while asserting that right-leaning content does not appear to be experiencing the same decline.

Pakman framed the issue primarily through platform analytics rather than overt accusations of intentional censorship. He pointed to a sharp decline in impressions – the number of times YouTube displays a video thumbnail to users – while claiming audience engagement metrics remain largely stable.

“We were getting 15 million impressions a day,” Pakman said, explaining that the figure later dropped to approximately 10 million despite what he described as an unchanged audience response rate. “The click-through rate is still close to 8%. But impressions go from 15 million down to 10 million.”

Pakman argued that the consistency of click-through rates undermines the idea that audiences have simply lost interest in progressive political content. “It appears that people are just as interested in hearing from the left on YouTube right now, but they are not being shown the videos,” he said.

He also cited viewer feedback as evidence that something unusual may be occurring within YouTube’s recommendation ecosystem. According to Pakman, subscribers have repeatedly reported needing to manually search for his content despite being subscribed and having notifications enabled.

“You were being suppressed in distribution,” Pakman quoted one viewer as saying. Another viewer reportedly wrote: “I’m not seeing your new videos, and I’ve been subscribed for years.”

Pakman stopped short of alleging direct political targeting by YouTube employees or executives. “I am not arguing that someone at YouTube has flipped a switch and is deliberately suppressing left-wing channels,” he said. Instead, he suggested the platform’s recommendation systems may be reacting to engagement patterns or retention metrics in ways that inadvertently disadvantage certain political content.

At the same time, Pakman said performance on other digital platforms remains strong, including TikTok, Instagram, Snapchat, Facebook, and podcast distribution channels. “Every single other platform is doing fine,” he said. “It’s only YouTube.”

The comments add to a broader ongoing debate among digital creators regarding algorithmic visibility, platform transparency, and the growing dependence of independent media companies on recommendation systems they neither control nor fully understand.

Pakman urged viewers to subscribe directly, enable “all notifications,” and join his Substack mailing list in an effort to reduce reliance on platform algorithms. “We don’t want to rely on AI for recommendations,” he said. “We have to go back to telling the platforms what we want.”

To view David Pakman’s recent video in which he discusses this issue in full detail, please click here.

Industry Views

The Case for Radio “Trading” Shows

By Charles Heller
Host
“Swap Shop Radio”
“Liberty Watch Radio”
KVOI – AM 1030, Tucson

imgAdam Smith‘s “invisible hand” is a metaphor he used to describe how individuals pursuing their own self-interest in competitive markets can unintentionally produce socially beneficial outcomes – such as efficient allocation of resources and increased wealth. Smith uses the phrase in The Theory of Moral Sentiments in 1759 and more famously in The Wealth of Nations in1776.

Radio’s ability to connect to a phone line to air has evolved since its inception in World War II. Barry Gray is widely credited for being an establishing influence for the talk show format (although it is difficult to truly identify “firsts” in radio). As the story goes, initially a disc jockey, Gray was working for New York City radio station WOR in 1945 when bandleader Woody Herman called in while Gray was talking about him. Gray shared his end of the call with the audience, and the spontaneous live narrative was a hit with both his listeners and station managers. This led to the invention of the “delay” unit and contributed to the practice of connecting live listeners to the air.

Since the 1950s, programs all across the country began to arise that offered people the ability to buy and sell their own goods over the radio, starting first in rural markets. One of the longest running of them started in 1950 on WLIL in Tennessee and runs daily from 9:00 to 10:30 am. I have heard programs like it in my travels across the country from Sycamore, IL to Baltimore, MD, which have a Sunday morning trading program. Today, most markets have one form or another of those shows, either on a daily basis in smaller markets, or in some cases, covering large market areas. I heard one in Bentonville, AR station that took calls from Arkansas, Oklahoma, Missouri, and Kansas while I was listening.

These programs enhance people’s ability to live their lives more easily, by offering a format for buying, selling, and trading goods in the free market. Those programs also use the influence of radio to form all important communities of interest that are part of the glue that keeps a free republic together, as the great Tucson Broadcaster John C. Scott said, “over this back yard fence.”

This month marks the start of my 28th year of broadcasting “The Swap Shop” on AM 1030 KVOI. In 27 years, the program has only missed two weeks of broadcast. It has become what the great Dave Sitton of ESPN and FOX used to call “appointment radio” for a lot of folks in the Tucson market. I have listeners in Maine that call in for non-rusted auto parts, and a loyal listener in Traverse City, MI and a submarine hunter in the Navy in Norfolk, VA.

I call Swap Shop, “The unregulated free market, governed only by common courtesy and common sense, where you are free to buy, sell or trade anything lawful and moral.” All of these shows do a lot more for people besides the enabling of the free market. My favorites have been a lady who called in when her parakeet got out, and a fellow who called 45 minutes later from his garage sale where the parakeet flew in. They both just happened to be listeners. Another favorite was an older lady whose husky had gotten out during a thunderstorm. She called in tears. The animal control officer who had the dog in her truck heard it and called her, returning her dog.

My point is that as broadcasters, we are all stewards of that “unseen hand” of the free market, either by enabling the free trade in goods between private parties or enabling our advertisers to become known and trusted by their communities. If you run a Swap Shop type program, or know of one in other markets, I’d like to hear from you. Let’s develop an informal network of us around the country.

Charles Heller hosts “Swap Shop Radio” and “Liberty Watch Radio” 0n AM 1030 KVOI, Tucson.  He can be reached via email at charles@libertywatchradio.com.

Industry News

“The Breakfast Club” to Stream Daily on Netflix

iHeartMedia strikes a deal with streaming giant Netflix to stream the nationally syndicated urban morning show “The Breakfast Club” – the first such move for Netflix. The announcement reveals that the program co-hosted by Charlamagne tha God, will air simultaneously as a live video show on Netflix each weekday. While the radio broadcast will continue to include traditional commercial breaks, Netflix viewers will receive “an enhanced, uninterrupted experience, imgwith those breaks filled by exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content – resulting in nearly three continuous hours of programming each day.” iHeartMedia chairman Bob Pittman comments, “The Breakfast Club has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time. Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”

Industry News

Salem Media Partnership Produces New Film

Salem Media’s strategic partnership with Compel Studios results in a new documentary film, By Dawn’s Early Light. Salem says, “The film explores the enduring principles of faith, liberty, and the American spirit through compelling storytelling, historical reflection, and cultural commentary. imgThrough the partnership, Salem Media and Compel Studios will bring the film to audiences nationwide through streaming platforms, churches, and Salem’s extensive multimedia network.” SalemNOW general manager Rob Ellis adds, “By Dawn’s Early Light is exactly the kind of meaningful and culturally relevant storytelling that resonates deeply with our audience. We’re excited to partner with Compel Studios to help expand the film’s reach and bring its message to viewers across the country.”

Industry News

WOLB, Baltimore’s Larry Young Appears with MD Governor at Community Town Hall

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Longtime WOLB, Baltimore personality Larry Young (l) is pictured with Maryland’s Governor Wes Moore (r) at a Town Hall-style meeting Tuesday evening (5/19) at which the state’s first Black chief executive, a Democrat, delivered his assessment of the 2026 Maryland General Assembly session. Young, a former recipient of the TALKERS “Humanitarian of the Year” award, is legendary for his decades of community service throughout Baltimore and Maryland.

Industry News

“98.5 The Sports Hub” Holding 15th Annual Charity Golf Tournament

Beasley Media Group’s sports talk WBZ-FM, “98.5 The Sports Hub” is hosting the 15th Annual “Who’s Your Caddy” Golf Classic on Monday, June 8, at Brookmeadow Country Club that will, with a major assist from the Boston Bruins Foundation, raise funds to benefit Special Olympics Massachusetts. This year’s event will feature a new fan-imgfocused opportunity called, “We Need A 4th,” giving listeners the chance to bid online for the opportunity to join either the Fred Toucher, Rob ‘Hardy’ Poole & Jon Wallach foursome or the Tony Massarotti, Mike Felger & Jim Murray foursome. The highest bidder for each group will earn a coveted spot as the fourth player. Massarotti states, “We launched this event 15 years ago with the goal of combining our passion for sports, entertainment, and giving back. To see how much this tournament has grown over the years – and the incredible support from listeners, sponsors, and local organizations – has been truly rewarding. We’re excited to make this year’s event another memorable day for a great cause.” Since its launch in 2011, the “Who’s Your Caddy” Golf Classic has raised more than $300,000 for charities including Boston Children’s Hospital Pediatric Care Unit, Jaylen Brown’s 7uice Foundation, and now Special Olympics Massachusetts.

Job Opportunity

Lotus Seeks Assistant Production Manager in Seattle

Lotus Seattle is seeking a highly organized and detail-oriented Assistant Production Manager to support the daily operations of the Production Department within a fast-paced broadcast radio environment. This role assists with the coordination, scheduling, creation, and delivery of commercial imgproduction, station imaging, promotional audio, and other broadcast content across multiple stations and digital platforms. The Assistant Production Manager works closely with Programming, Sales, Traffic, Promotions, and On-Air staff to ensure all production elements are completed accurately, creatively, and on schedule while maintaining Lotus Seattle Corp. quality standards and FCC compliance requirements. This position requires strong audio production skills, creativity, technical proficiency, and the ability to effectively manage multiple deadlines in a dynamic broadcasting environment. See more and apply here.