Industry News

Thursday is Giving Day for Broadcasters Foundation

This Thursday (7/20) is the Broadcasters Foundation of America Giving Day – “a day for everyone in radio and television to come together as one community to support colleagues, across every position, in need of financial assistance due to critical illness, accident, or disaster.”  The BFoA says the campaign also strives to raise awareness of the Broadcasters Foundation to ensure that anyone in radio and television who mightim qualify for aid knows about its charitable mission and can apply. BFoA president Tim McCarthy adds, “Giving Day is an opportunity for everyone in radio and television to help our colleagues. As broadcasters, we are storytellers. Whether behind the scenes in marketing, sales, or administration, part of the production team, or on-air talent, everyone in the radio and television broadcasting profession has a common goal: to share vital stories with their communities. But who is there to help these essential community members when a natural disaster strikes, or an illness disrupts a family’s financial security and safety? The Broadcasters Foundation of America’s unique mission is to support our professional community during these hard times, when our colleagues are unable to work and struggling to pay basic living expenses.” Visit the BFoA’s donation page for more information.

Industry News

Top News/Talk Media Stories Over the Weekend

The Russia-Ukraine war and Russia’s backing out of the Black Sea grain deal; the extreme weather affecting much of the U.S. and Europe; the 2024 presidential race; former President Donald Trump’s legal battles; Hollywood writers and actors strikes; and the fight for social media dominance between Meta and Twitter were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Lessons from Rush

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Rush Limbaugh’s initial success spawned a nation of imitators.  Throughout the country hosts and executives heard Rush and concluded that the key to success was bashing liberals for three hour – or all day!

Oddly that wasn’t Rush’s mission.  When Ed McLaughlin launched Rush’s show an article appeared quoting Rush and his role.

Rush said, “I’m here to inform, inform, inform.”  Ed was the founding GM of KGO, he ran the ABC Radio Networks for about 20 years. He knew how to make great radio because that’s all he knew how to do.  I was in his office the day the article quoting Rush appeared.

Ed said to me, “I will have to talk to Rush about that. His job is to entertain.”  Following Ed’s conversation with him, Rush carried out his mission, he entertained.

Rush did not get ratings and cash for espousing conservative views. There were other spokespeople who did that very well such as William F Buckley – an erudite conservative who never got ratings.

Listening hard to Rush airchecks, he was mostly entertaining. How did he do that?  First, he never offered duplicate arguments for his opinions. Every single day he presented brand new evidence and facts and stories to support his point of view. Secondly, he riffed. There were long periods featuring funny, human stories. Cat stories!  Third, Rush understood radio to a pristine point of science. When he had nothing to say, he used the medium’s most powerful tool… silence!

He understood the essential bond with the listener and therefore we never heard his producer on talkback, rarely, rarely, rarely a guest interview.  Phone calls were extremely well screened, coached and ready for air. Sharp produced bits were designed to drive the conversation.  The show was a show not a lecture.

Rush understood that the biggest mistake he could make would be to change his position on anything. Regardless of a caller’s absolute facts, Rush would say, “So what of it sir, I’m right.”  His battle against facts made the show work. Radio wrestling.

Today’s winning hosts don’t waste time forming political opinions, they invest their time in building an entertaining show.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

TALKERS News Notes

Rob and DonFormer President Trump Effectively Working Talk Radio.  Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT).  Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates.  According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.”  The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: Listen Page (newsmax.com)  In recent weeks, the former president has made several appearances on talk radio shows around the country indicating his respect for the ongoing influence of the medium and its listeners.

 

Lynn MontemayorLynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit.  The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.”  Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.

Industry News

SiriusXM To Cover Golf’s 151st Open Championship

Sirius XM
When golf’s original championship is contested next week at Hoylake’s Royal Liverpool (England), SiriusXM will offer 45 hours of live coverage on its “Open Radio” channel (92). SiriusXM president/chief content officer Scott Greenstein comments, “We’re very excited to deliver our listeners another extensive week of programming for the historic Open Championship. Our coverage will feature live shot-by-shot commentary from voices who are excellent at capturing and conveying the character and excitement of Open Championship golf, as well as daily programming that will deliver all the latest news from the event and interviews with the competitors in the field.” Championship broadcasts will begin Thursday (7/20) and Friday (7/21) at 2:00 am (ET) and Saturday (7/22) and Sunday (7/23) at 4:00 am (ET). They will continue through the conclusion of each day’s play. The Open Radio team will feature: Matt Adams; Marcus Buckland; Raymond Burns; Paul Eales; Harry Ewing; Ron Jones; Sue Thearle; Alison Walker; and Sophie Walker. SiriusXM analysts/commentators Maureen Madill and Carl Paulson will be in the booth and on the course. Immediately after each round, “The Open Postgame” recaps the day’s play and looks at the next day’s action. Will Haskett will host the show after the Thursday and Friday rounds, while Gary Williams performs the same duties the next two days. Major champions Hale Irwin, Dave Stockton, Scott Simpson and 1992 Open Championship runner-up John Cook  are also scheduled to contribute to the post-round discussion.

Industry News

Texas Longhorns Segue To iHM Austin Combo

Texas LonghornsAs TALKERS noted yesterday (Thursday, 7/13), Genuine Austin Radio’s KTXX “104.9 The Horn” will be dropping its sports talk format in just over two weeks (8/1). For the past seven years, “The Horn” was the home of University of Texas football, men’s basketball and baseball broadcasts; however, that will change owing to the upcoming format flip. Taking over as new flagships for the Texas Longhorns are iHeartMedia Austin sports talk KVET-AM “AM 1300 The Zone Austin’s Sports Talk” and its country cluster-mate, KVET-FM. The two outlets will simulcast football and men’s basketball. ZoneAccording to iHeartMedia sports president Kevin Legrett, “The Texas Longhorns is one of the leading college sports brands in the country. Longhorn Nation continues to be recognized for their pride and dedication to their home team. We are excited to be the broadcast home to these passionate sports fans, providing great programming and play-by-play coverage not only in Austin, but everywhere via iHeartRadio.” University of Texas vice president/director of athletics Chris Del Conte comments, “The move of our network’s flagship radio station to KVET is a huge win for our fans in Austin and central Texas. The powerful signals of ‘AM 1300 The Zone’ and [KVET-FM] will give our Longhorn faithful access to crystal-clear radio game broadcasts from the northern tips of Williamson County down to the southern regions of Caldwell and Hays counties and out east to our friends in Bastrop and west into the beautiful Hill Country. No matter where you are in that footprint, you’ll get your Horns loud and clear from kickoff, tipoff or first pitch. Then you add the cherry on top to this deal with our network’s partnership with the mighty brand of iHeartMedia, and we’ve hit a home run in every way.” This will be Craig Way’s 23rd year as play-by-play voice of the Longhorns. The deal was negotiated by rightsholder Learfield’s Longhorn Sports Properties.

Industry News

Top News/Talk Media Stories for Week of July 10 – 14

The 2023 Vilnius Summit (NATO Summit) was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Russian-Ukrainian war, followed by Inflation tied with Biden-nomics at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.