Category: Industry Views

Industry Views

CES2026: Potholes to Pizza Ovens

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgCutting edge technology is on display — and on wheels — this week here in Las Vegas.  

Your car could join The Pothole Patrol

General Motors is developing technology that collects data from navigation systems, cameras, accelerometers and all your car’s other sensors to spot roads that need repair.

And automakers are trying to keep cars themselves from roughing-up roads. Massive batteries can make an EV sedan weigh as much as a heavy-duty pickup truck. Cadillac’s electric Escalade weighs 3000 pounds more than its gas-tank version. Engineers are working on solid-state batteries that will be smaller, lighter, faster-charging and longer-range. 

And here’s a U-turn: Volkswagen is bringing-back…buttons! According to surveys, drivers don’t want to use touchscreens to turn-up the radio or turn-on the defroster. And studies show that scrolling can impair reaction time more than alcohol.

Artificial Intelligence stampede!

AI from AT&T will spare you from spam calls and save you from phone fraud. I’ve already set my iPhone to send calls from anyone not in my Contacts straight to voicemail, and that has spared me lots of interruptions. And we know not to say “yes” to callers who could be recording you, and use that as permission to make an unwanted purchase. This new system will interact with callers. Yes, your robot can talk-to — and reject — other robots…disconnecting spammers, or providing real-time transcriptions you can interrupt if you want to take the call. 

“Future-Ready” is a CES session about “Shaping the Workforce in the AI Era.” And we’re hearing bullish predictions about “future-proofing the next-gen workforce.” Chipmaker Intel is here forecasting breakthroughs for what it calls “efficient factories.” Radio is already, shall-we-say, dabbling, in these so-called efficiencies. And Hollywood is on-its-heels. Soon, your favorite actor could be an algorithm, as cinematic AI is approaching what some here are calling “its Citizen Kane moment.”

AI is being shoehorned into almost everything. Ooni’s Volt 2 is an all-electric indoor pizza oven. 850 degrees Fahrenheit, perfect pie in 90 seconds.

Help yourself to my 60-second CES reports

They’re updated daily, for air all this week. Simply download from HollandCooke.com. No charge, no paperwork, no spot.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: CES2026, Radio Can Relate

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgHello from Las Vegas, where I am both eager and anxious for CES2026. 

I am eager to witness what’s new, and to report each day this week here in TALKERS, and on radio stations across the USA and around the world. Help yourself to 60-second reports, updated daily, for air all this week. Simply download from HollandCooke.com. No charge, no paperwork, no spot.

And I am eager to witness the continuing evolution of this event, and its parent the Consumer Technology Association — formerly the Consumer Electronics Association — which does NOT want us calling this “the Consumer Electronics Show.” At the first one, in 1967, audio cassettes were disrupting 8-track tapes. And decade-after-decade, gadget-after-gadget, this organization and this show has represented an industry that makes products that come in boxes. Audio, video, computers, smartphones…stuff.

Back to the future: Artificial Intelligence doesn’t come in a box. And much – possibly most – of what’s unveiled this week here is AI-driven. For years before AI popped, this show, and this nimble association, has been pivoting, away from things to experiences. Sure, there are still monster TVs and flying cars at CES, and there have been for 10 years. But last year’s keynote by Delta Airlines’ CEO was a star-studded event at The Sphere, a dazzling display of how they’re reimagining your travel experience. Experiences, not things.

Like flight, radio is also 100+ years old. So I am also anxious, as our industry struggles to evolve. Radio was the first consumer electronic gadget. And, for most of a century we cornered the market on making audio. Now everyone does. Much of what I write each week here in TALKERS is about optimizing the listener’s and advertiser’s experience. Radio’s roots run deep. At CES I’m looking for clues as to how we can grow new branches. More here tomorrow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

LOOKING AHEAD to the Second Half of the Third Decade of the 21st Century

By TALKERS | by TALKERS

By Michael Harrison
TALKERS
Publisher

imgWith the conclusion of 2025 at hand, we are entering the second half of the third decade of the 21st century.  It will be a remarkably transitional period for the talk radio industry and its closely associated fields in talk media, as well as media-in-general.

Here’s what’s going to happen:

The age old “radio station” paradigm as a brick-and-mortar business/cultural/communications center will disappear.  After more than a century, it will be financially and physically impractical to operate the process of “radio” as a federally licensed production company tethered to a broadcast tower that houses programming, sales, and a roster of creative practitioners under one roof on an employee-based payroll. Radio “stations” will be more of an esthetic meme than an actual physical place on a dial coming from a specific business space with desks and “departments.” Programming and sales – local, regional, and national – will be provided by “outside” sources.  Most “talent” will operate as either independent contractors or employees (or “partners”) of these outside companies.  Local-ness and/or national-ness will not depend upon actual location of sources but rather focus of content.  The biggest challenge facing radio station owner/operators will be to transition their “media station” brands from being licensed entities to effectively competing in the “dark jungle” or “high seas” of unlicensed platforms… without going broke.

In the wider world of media:

AI is going to put “Hollywood” out of business.  Oh, there will still be a nebulously geographic place in Southern California called “Hollywood” but it will no longer be mythically based on big studios, production companies, and star talent.

And lovers of freedom will come to recognize the communications arm of “Big Tech” as the greatest threat to liberty facing humanity since World War II.

More on the above in 2026.

Happy holidays!

Michael Harrison is the publisher of TALKERS.  He can be contacted at michael@talkers.com.

Industry Views

SABO SEZ: The Earth Moved

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgNetwork TV often delivers Nielsen hashmarks. No viewers! The no numbers reports started coming in over 20 years ago and they met with silence. Often on Holiday nights, long weekends, NBC, CBS, ABC or FOX delivered no measurable audience. Simultaneously, online video stars were attracting millions of views. In 2007, the media world witnessed the audience shift from broadcast TV to online video. In the following years, media buyers made the definition of a bad investment: Between the time a buy was placed on network TV to the day of air, the audience diminished. Every month. Year after year.

Marketing types refer to the adoption rate of new ideas in stages:

img

Last week, YouTube entered the golden phase: Laggards. There has been a misperception that YouTube viewers skewed young. That was never true. Their viewership demographic has always matched the demographic spread of America. That means month after month for 20 years, YouTube has been embraced by all demographics at higher and higher rates. Now YouTube has scored the final 10% of adopters: Laggards.

YouTube Wins the Oscars

The Oscars. A major ratings-generating, newsworthy event on YouTube. In Variety, questions were asked. The wrong questions: How will advertising be handled? Will there be a new category for Influencers? On demand? Wrong questions.

The answer is: The Oscars are on YouTube!  Game over for ABC, CBS, NBC, FOX. The final segment of the population that frequented broadcast TV will now come to YouTube. The Oscars were the most efficient way to appeal to the laggards.

BONUS: The Oscars announcement just mentioned a key part of the deal: The entire library of the Academy of Arts and Sciences will be uploaded to YouTube. Hundreds of thousands of films from around the world, of all genres coming to YouTube.

And what was the deal? How much did Google pay? It doesn’t matter. Google’s challenge is how to get rid of all of their cash!

The Oscars will be on YouTube. Mark the date. The media landscape has changed forever.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: Sound Thinking

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Each week here, TALKERS affords me a voice in the career conversation we all share. Iimg appreciate this real estate, and your feedback.

To say thanks, publisher Michael Harrison and I have a stocking stuffer for you, an anthology of all 2025 “Monday Memo” columns. Included: additional pieces I filed on Tuesdays of holiday weeks when TALKERS didn’t publish on Mondays; and daily reports during the Consumer Electronics Show and NAB Show, both of which I have covered for this publication for decades; and additional reports on news and trends pertinent to you, my fellow storyteller.

Here ya go, an instant E-book download: http://getonthenet.com/SoundThinking.pdf

And here’s to 2026!

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: AI Headlines, Local Dollars

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgAt the very first CES in 1967, audio cassettes were disrupting 8-track tapes. Back to the future: Artificial Intelligence now threatens to disrupt almost everything.

Each January, this event – which we-who-cover-it are under strict instructions to no longer call “the Consumer Electronics Show” – attracts national news coverage for a week. “Shark Tank” will be holding auditions there. Expect to read, see, and hear lots about Artificial Intelligence and how all sorts of technology is changing our everyday lives. I will be there, covering with daily reports here in TALKERS… and on your station.

Again this year, help yourself to daily locally sponsorable 60-second reports, FREE, for air Monday through Friday January 5-9. I will post the-night-before, in time for next-day morning drive. Simply download from HollandCooke.com. There’s no national spot, so you can sell a local sponsorship. Pitch to local appliance retailers, home security installers, HVAC, computer repair shops, vision & hearing aid centers.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

“2025: Top Ten Findings”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgIf you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.

If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:

  • #10: Video is redefining the podcast landscape.
  • #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
  • #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
  • #7: Podcast fandom goes beyond listening.
  • #6: Women’s voices matter in podcasts and music.
  • #5a: Majority of all daily listening time is spent with ad-supported audio.
  • #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
  • #4: In-car audio shifts to digital.
  • #3: Shifting ad budget to podcasts can increase reach.
  • #2: Smart speaker adoption varies by country.
  • #1: Consumption of AI-narrating audio is increasing.
  • “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.

Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Navigating the Deepfake Dilemma in the Age of AI Impersonation

By TALKERS | by TALKERS

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgThe Problem Is No Longer Spotting a Joke. The Problem Is Spotting Reality

Every seasoned broadcaster or media creator has a radar for nonsense. You have spent years vetting sources, confirming facts, and throwing out anything that feels unreliable. The complication now is that artificial intelligence can wrap unreliable content in a polished package that looks and sounds legitimate.

This article is not aimed at people creating AI impersonation channels. If that is your hobby, nothing here will make you feel more confident about it. This is for the professionals whose job is to keep the information stream as clean as possible. You are not making deepfakes. You are trying to avoid stepping in them and trying even harder not to amplify them.

Once something looks real and sounds real, a significant segment of your audience will assume it is real. That changes the amount of scrutiny you need to apply. The burden now falls on people like you to pause before reacting. 

Two Clips That Tell the Whole Story

Consider two current examples. The first is the synthetic Biden speech that appears all over social media. It presents a younger, steadier president delivering remarks that many supporters wish he would make. It is polished, convincing, and created entirely by artificial intelligence.

The second is the cartoonish Trump fighter jet video that shows him dropping waste on unsuspecting civilians. No one believes it is real. Yet both types of content live in the same online ecosystem and both get shared widely.

The underlying facts do not matter once the clip begins circulating. If you repeat it on the air without checking it, you become the next link in the distribution chain. Not every untrue clip is misinformation. People get things wrong without intending to deceive, and the law recognizes that. What changes here is the plausibility. When an artificial performance can fool a reasonable viewer, the difference between a mistake and a misleading impression becomes something a finder of fact sorts out later. Your audience cannot make that distinction in real time. 

Parody and Satire Still Exist, but AI Is Blurring the Edges

Parody imitates a person to comment on that person. Satire uses the imitation to comment on something else. These categories worked because traditional impersonations were obvious. A cartoon voice or exaggerated caricature did not fool anyone.

A convincing AI impersonation removes the cues that signal it is a joke. It sounds like the celebrity. It looks like the celebrity. It uses words that fit the celebrity’s public image. It stops functioning as commentary and becomes a manufactured performance that appears authentic. That is when broadcasters get pulled into the confusion even though they had nothing to do with the creation. 

When the Fake Version Starts Crowding Out the Real One

Public figures choose when and where to speak. A Robert De Niro interview has weight because he rarely gives them. A carefully planned appearance on a respected platform signals importance.

When dozens of artificial De Niros begin posting daily commentary, the significance of the real appearance is reduced. The market becomes crowded. Authenticity becomes harder to protect. This is not only a reputational issue. It is an economic one rooted in scarcity and control.

You may think you are sharing a harmless clip. In reality, you might be participating in the dilution of someone’s legitimate business asset. 

Disclaimers Are Not Shields

Many deepfake channels use disclaimers. They say things like this is parody or this is not the real person. A parking garage can also post a sign that it is not responsible for damage to your car. That does not absolve them when something collapses on your vehicle.

A disclaimer that no one negotiates or meaningfully acknowledges does not protect the creator or the people who share the clip. If viewers believe it is real, the disclaimer (often hidden in plain sight) is irrelevant. 

The Liability No One Expects: Damage You Did Not Create

You can become responsible for the fallout without ever touching the original video. If you talk about a deepfake on the air, share it on social media, or frame it as something that might be true, you help it spread. Your audience trusts you. If you repeat something inaccurate, even unintentionally, they begin questioning your judgment. One believable deepfake can undermine years of credibility. 

Platforms Profit From the Confusion

Here is the structural issue that rarely gets discussed. Platforms have every financial incentive to push deepfakes. They generate engagement. Engagement generates revenue. Revenue satisfies stockholders. This stands in tension with the spirit of Section 230, which was designed to protect neutral platforms, not platforms that amplify synthetic speech they know is likely to deceive.

If a platform has the ability to detect and label deepfakes and chooses not to, the responsibility shifts to you. The platform benefits. You absorb the risk. 

What Media Professionals Should Do

You do not need new laws. You do not need to give warnings to your audience. You do not need to panic. You do need to stay sharp.

Here is the quick test. Ask yourself four questions.

Is the source authenticated?
Has the real person ever said anything similar?
Is the platform known for synthetic or poorly moderated content?
Does anything feel slightly off even when the clip looks perfect?

If any answer gives you pause, treat the clip as suspect. Treat it as content, not truth. 

Final Thought (at Least for Now)

Artificial intelligence will only become more convincing. Your role is not to serve as a gatekeeper. Your role is to maintain professional judgment. When a clip sits between obviously fake and plausibly real, that is the moment to verify and, when necessary, seek guidance. There is little doubt that the inevitable proliferation of phony internet “shows” is about to bloom into a controversial legal, ethical, and financial industry issue.  

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Monday Memo: AI Collaboration

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgNews people I coach reckon that my epitaph will read: “Consequence, not Process.”

Too often, news copy – while factually correct – is arcane minutes-of-the-meeting stuff, rather than emphasizing impact on the listener’s routine.

Process: “The Transit board revised its fare structure.”

Consequence: “Riding the bus will cost 50 cents more starting Monday.”

Process: “The district reallocated Title I funds.”

Consequence: “Some after-school programs could be cut.”

Process: “The committee advanced a bill on short-term rentals.”

Consequence: “Airbnb hosts may soon face new rules – and fees.”

Process: “The planning board approved a variance…”

Consequence: “Construction can now begin on that apartment complex near the campus.”

Unwrap the package. To illustrate, here’s a video I am playing in client stations’ conference rooms – and it’s a dang clinic in impactful local news reporting.

The back-story: If I say “Hasbro,” you might think Monopoly, Scrabble, Mr. Potato Head, Play-Doh, G.I. Joe, and Transformers. Eventually it added Star Wars and Marvel action figures to its repertoire. Hasbro became a major player in video games, TV, and movies. This 100-plus-year-old company has outgrown its Rhode Island roots and announced it is moving to Boston. In any-size state – let alone the smallest – losing 700-plus jobs hurts.

Here’s the video: https://getonthenet.com/Hasbro.MP4

After playing that, I sometimes hear “But TV has more manpower than a radio station.” Yes and no.

Management confirmed to me that this reporter was in MMJ mode that day, meaning “Multi-Media Journalist.” Translation: She worked alone, no videographer, no producer. Praising her work when I requested the video, I was told that “she did a great job executing what we brainstormed in the morning meeting.”

And THAT’S the advantage TV has over most radio news operations: There is more than one person in the newsroom to have that meeting. We’re radio people. We think aloud. But with whom, when you alone, ARE the news department?

Have that collaborative conversation with ChatGPT or MS Copilot. Brainstorm story angles and interview prospects and questions. At client stations, we have asked – and AI apps delivered – actual coverage timelines. Try it. The interaction feels surprisingly human – like having a sharp, tireless producer who’s always ready to riff, reframe, and help you make it matter.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: A Long History – Do Not Fear AI

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAndy Economos, the founder of Radio Computing Systems (RCS), was a leader in bringing digital tech into the radio industry. In 1980, he was leaving his position as head of technology for NBC Inc. to start his own company. I was EVP of the NBC FM stations. Andy and I were walking to lunch, crossing Sixth Avenue at 49th street and he asked me, “Is there any software your radio stations could use?”

I said, “Yes, we could use software that programs music.” He was interested. I said, “When you invent that, NBC will buy your first products.”

Andy went forth and invented “Selector,” the first viable, almost easy-to-understand, user-friendly music programming software. Prior to “Selector,” music was programmed in a wide variety of homemade processes such as rotating songs against back timing photo lab clocks (WABC) to RKO’s “Gold Book” mess requiring jocks to use many colored pens to log off played songs. Or the wooden spike technique: Jocks took the 45s off one spike after it was played and stacked it on a different spike – really.

The adoption of “Selector” didn’t go as planned. First, most of the industry was terrified that what little freedom jocks had to select songs would be lost. My favorite cry from jocks, “But when it’s raining, I’ve got to play a song that sings about rain.”

My hope for computerizing the organization of songs was that it would free up programmers to program! The desired end game was that programmers would have more time to talk with their talent, create bigger promotions and upgrade overall production.

What happened, however, was most programmers devoted more time to programming music! Throughout the country programmers pored over the output from “Selector” and manually, hour by hour by hour and edited every song.

When discussing the virtue of precision music selection, WABC midday talent Ron Lundy said, “It don’t mean nothinnnnn.”

AI is just like “Selector.” First, it strikes fear. But it will be used in every radio station very soon. How it will be used and its impact on you will be different than we can imagine. The more a person learns about AI’s capabilities and how to use its fresh options, the more control they will have of it.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

An Artist’s Perspective on Rush Limbaugh

By TALKERS | by TALKERS

img

By Doug Henry
Artist
Turnwright Gallery
Hanover, New Hampshire

imgMy introduction to Rush Limbaugh begins in the fall of 1992. I began listening to Rush’s radio show after seeing him campaigning on stage with George H.W. Bush during the 1992 fall presidential election. Bill Clinton would win the election and so would begin the greatest, media political rivalry ever between Rush Limbaugh and Bill Clinton. Rush’s middle America authentic voice was cutting through the mainstream media noise of the day from a generationally unique perspective. He was the perfect counterculture combatant to Bill Clinton’s political philosophy. Being a baby boomer myself and two years younger than Rush, I was immediately hooked on the EIB radio network!

As a professional illustrator, my career in 1996 was about to cross paths with Rush Limbaugh at my mailbox. A neighbor had just received his monthly Limbaugh Letter, and this would be my first opportunity to actually see and thumb through the newsletter. Noticing the magazine used illustration, I jotted down the address and fired off a promotional package of my art to the art director. Within a week, I received a call from the art director, and I got my very first illustration assignment for the Limbaugh Letter. Throughout 1997, I would receive many more illustration assignments. My very first cover painting for the newsletter, the May issue, “If I Were a Liberal,” would impress and really captivate Rush. So much so that he took to the airwaves not once but twice declaring: “You’re going to want to get this cover blown up and framed, I predict.” And “It’s just fabulous, you’re going to want to subscribe to the newsletter just to see this cover.”

What a thrill for me! Over the course of the next seven years, I would create 70 cover paintings of Rush, often having him doing hilarious things to his Democrat party nemesis. The February 1998 issue would have Rush crashing through a spotted owl’s forest habitat in an SUV. This cover would earn me the title, “Official Limbaugh Letter Cover Illustrator.” Another favorite was the March 1998 issue with Rush, scissors in hand cutting down a spider web holding up a spider with a head that looked eerily like Bill Clinton. This cover prompted Rush to send a complimentary email to the art director saying “A totally awesome cover… one of the best in our history…well done!!!” All in caps I might add! Every month that followed would be one fun assignment after the other. It was beyond cool working on the next Limbaugh Letter cover while listening to Rush on the radio. In 2001, I got to accompany the Limbaugh Letter art director to a Manhattan photo shoot where I finally got to meet the man himself. What a memory! Finally, working for Rush, “America’s Real Anchorman,” was both an honor and a privilege. What a fun ride it was… to have contributed in a very small way, my part… in the “Vast Right-Wing Conspiracy.” Isaac Newton wrote, “If I see farther, it’s because I’m standing on the shoulders of giants.” We stand on your shoulders, Rush, and America thanks you. Mega Dittos Rush Limbaugh, Mega Dittos!

Turnwright Gallery is an online platform that features the art of Doug Henry and his catalog of Limbaugh Letter cover paintings. The art collection is comprised of 70 hand-painted newsletter illustrations of America’s legendary, king of talk radio, Rush Limbaugh. The paintings were created between the years 1997 and 2004.  For more information please click here https://www.turnwrightgallery.com/turnwright-gallery

Industry Views

Monday Memo: Subliminal Sleigh Bells

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgBy now, a music station in your market – hopefully in your cluster – is all-Christmas-music-all-the-time, a great perennial franchise.

How other stations can sound in-tune-with this special season: Hang a strip of jingle bells in the studio. Or set up a hotkey.

Associate that sound with your weather forecast, a hook valuable to a station of any format, especially news/talkers, which should own the market’s information images. In local hours, you might ring ‘em as you announce the present temperature at the end of the forecast. In non-local hours, have ‘em in the background under your standard forecast intro language.

HOW special is this time of year? People are singing “I’m dreaming of a white Christmas” in every country on Earth…except one. In Panama, it’s “I’m dreaming of a wide isthmus.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: I Was Banned by WBIR-TV

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgFinally. Not by Facebook, TikTok, Instagram, nope; I was banned from a WBIR anchor’s video live stream.

Background:

Throughout the country, bored local TV anchors and radio hosts set up their phone on their desk and stream their newscasts. During their breaks, they address the Live Stream with actual news, real news, top-of-minders that are far more compelling than the accident at 5th and Piedmont that gets on the air.

Some of the live streams are truly entertaining and would pull 20 shares if aired. While watching the featured TikTok WBIR-TV stream, the anchor at the desk was having her nails done. A co-worker showed off her spectacular, exotic, eccentric nails. Any father of daughters could appreciate her next level of nail art. It was news. In the live stream comments, I typed… show the nails on the air. They are fantastic. Of course, that never happened. Instead, the anchor ran with the story of a Casey’s chain store open for a third shift. “It’s kind of like a store that never sleeps,” center store manager Kimberly Hunley said.

The nails were stunning, but the passion of the anchor and her co-workers was the actual news. The team’s focus on the nails was compelling. Their passion was the news. News belongs on the air.

BANNED!  Saturday morning. After my third polite comment urging the WBIR team to show the nails on the air, I was banned from commenting on the stream. A first. Finally, I said something so offensive, so contrary to the news narrative that I was banned.

[EDITOR’S NOTE:  What the heck did you say, Walter?]

Get Your New Playlist at Thanksgiving

This holiday the rule at dinner will be, don’t talk about politics. Pay close attention to what is discussed. Make notes. If your station wants younger demos, FM music-type demos, trust that the Thanksgiving conversation is an all-hits conversation. Hosts that aren’t afraid to air the hits get ratings.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

TALKERS Exclusive: Why AM Radio Still Matters – And Why Cities Must Step Up to Save It

By TALKERS | by TALKERS

By Frank Morano
City Councilor
New York City 51st District
Staten Island

imgFor most of my life, the sound of an AM signal has been my constant companion. Long before I ever spoke into a microphone professionally, I was the kid hiding under the covers with a transistor radio, slowly turning the dial, discovering voices, ideas, communities, and worlds far beyond my bedroom. AM radio didn’t just shape my career – it shaped who I am.

That’s why, as both a lifelong AM radio listener and a longtime AM broadcaster (77WABC and WNYM-AM “970 The Answer”), I’m introducing legislation in the New York City Council to require that all City-owned and City-contracted vehicles continue to include functioning AM receivers. I’m proud of my work in government, but this one is personal. Because AM radio isn’t just entertainment or nostalgia – it’s infrastructure. It’s public safety. It’s the backbone of our emergency communications system. And it’s in danger.

When Everything Else Fails, AM Radio Doesn’t  

We don’t have to imagine what happens when modern communications collapse. We’ve lived it.

On September 11, 2001, when cell networks jammed almost immediately, millions of New Yorkers turned to AM radio for news, instructions, and reassurance.

In the 2003 Northeast Blackout, AM signals were among the very few communications systems still functioning across multiple states.

During Superstorm Sandy, when much of the region lost power and internet for days, AM remained a critical lifeline for emergency updates, evacuation information, and weather alerts.

These weren’t theoretical scenarios. They were real moments of crisis – and AM radio proved its value every single time.

When the lights go out, AM stays on. When cell networks are overwhelmed, AM cuts through. When the internet fails, AM continues broadcasting. It is the most resilient form of mass communication ever created, and FEMA and the National Weather Service still rely on AM frequencies for a reason: they reach people when nothing else can.

AM Radio Is Still the Soundtrack of America 

Beyond emergencies, AM radio remains woven into the cultural fabric of this country. It’s where Americans talk to each other – about politics, sports, faith, overnight oddities, neighborhood issues, and everything in between. It’s one of the last places where anyone can call in, join the conversation, and be part of a community.

The same AM dial that once carried the voices announcing D-Day, the moon landing, and the gritty street reporting of New York legends still carries the news, opinions, and debates that shape American life today. There is something uniquely democratic about the AM band: it is accessible, unpretentious, inexpensive, and available to everyone.

That’s worth preserving. Especially now, as some automakers – particularly in the electric vehicle space – phase AM radios out of new models, citing interference or cost concerns.

Cities and States Can Lead Where Washington Waits 

Congress is considering the “AM Radio for Every Vehicle Act,” and I support it wholeheartedly. But federal action can take time. Cities and states can move faster.

New York City’s legislation can be a model:

  • If municipalities require AM receivers in the vehicles they procure…
  • If state governments do the same for their fleets…
  • And if enough jurisdictions stand firm…

Automakers will have no choice but to keep AM radio in every vehicle they sell.

Government can’t – and shouldn’t – tell anyone what to listen to. But we absolutely can ensure that the option to listen still exists. And that, when disaster strikes, the public can rely on a system proven over nearly a century to work under the toughest circumstances imaginable.

The Signal Must Go On 

AM radio isn’t a relic. It’s a lifeline. It’s a civic space. It’s one of the last great mediums that belongs to the people. As someone who owes much of his career – and much of his identity – to those airwaves, I feel a responsibility to protect them.

By acting locally here in New York City, I hope we inspire communities across the country to do the same. If we want the AM dial to be there for the next blackout, the next storm, or the next unthinkable moment, the time to act is now.

Because when everything else goes silent, AM radio still speaks.

And we need to make sure it always will. 

Frank Morano was recently elected City Councilor representing New York City’s 51st district. Prior to that he forged a distinguished career in talk radio at WABC and WNYM in New York. Councilor Morano can be reached via email at  frank@moranoforcouncil.com.

Industry Views

Monday Memo: The Power of Pause in Local Radio

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgIn an industry built on speed – breaking news, live liners, commercial deadlines – “pause” can feel like a luxury radio can’t afford. But Kevin Cashman’s The Pause Principle: Step Back to Lead Forward (Wiley) argues the opposite: pausing isn’t weakness, it’s a competitive advantage. For local radio leaders, the message couldn’t be timelier.

Cashman defines pause as the conscious act of stepping back to gain perspective before moving forward. Leaders who constantly react miss opportunities for growth and innovation. Those who pause, he argues, engage with more clarity, creativity, and authenticity.

Think about the daily grind in local radio. The PD is juggling ratings pressure, expense challenges, talent issues, and a half-dozen urgent emails from corporate. The sales manager is chasing month-end, writing copy on deadline, and fielding calls from advertisers. In that swirl, it’s tempting to equate motion with progress. Yet, as Cashman warns, constant motion without reflection leads to burnout, blind spots, and missed chances to connect.

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For broadcasters, pause can take many forms:

  • Programming: Instead of cranking out another promo, take time to ask if the message really resonates with the community. What do listeners need from us right now?
  • Sales: Before pitching another rate card, pause to explore the client’s true business challenge. That deeper understanding can unlock bigger, longer-term partnerships.
  • Leadership: In staff meetings, pause to let quieter voices contribute. The next big idea might come from someone who usually doesn’t speak up.

Cashman links pause to authenticity. When leaders slow down enough to be present, they foster trust. In local radio, where credibility is everything, that authenticity builds loyalty with both audiences and advertisers.

He also reminds us that pause is not about inaction. It’s about deliberate action. A well-timed pause before responding to a crisis on-air, before agreeing to a questionable promotion, or before rushing through a strategic decision can be the difference between a misstep and a breakthrough.

For local stations, the takeaway is clear: The pace isn’t going to slow down. The emails will keep coming, the ratings will keep posting, and the deadlines will keep looming. But leaders who carve out moments of pause will not only preserve their sanity – they’ll make better decisions, inspire their teams, and serve their communities more meaningfully.

Pause. Reflect. Then lead forward.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: P1s and Meters are Not Your Friends

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgOne of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.

The station with the longest TIME SPENT LISTENING (TSL): The Greek language station. The station with the shortest TSL, WABC – a Top 40 rocker. The station with the highest cume, WABC.

Legendary WABC programmer Rick Sklar explained, “We wanted to be everybody’s second favorite station. Everybody’s!” WABC had a 5 million cume. Listeners always came back to WABC. That was the plan.

Regardless of the genre, building a station that everyone comes back to has been the successful tactic of all of my programming work: AC, urban, oldies and yes, talk. New Jersey 101.5, WTKS-FM, Orlando and others were designed to appeal to many listeners over and over rather than just a small group of people who never leave. What’s a more stable, predictable business?  One that counts on a single listener for one hour of listening or four listeners for fifteen minutes each?

A deep, profound study of P1s and TSL can only have one result: Declining cume. It is a fatal myth that talk is a “low cume, high TSL format.” It can be, and it will die.  Or it can be and has been a high cume, low TSL business that grows, is stable, and predictable. The key is careful rotation of topics, urgency, top-of-mind subjects, no theory, and lots of weather.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: “What NEXT???” is The New Normal

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgIf you’re a news/talk station, be known-for-knowing what’s happening. My client stations routinely invite tune-in “for a quick [name of network] news update, every hour, throughout your busy day.”

Then, when The Big Story blocks-out-the-sun:

If you automate syndicated shows, who will get alerts and can take the story wall-to-wall joining continuing network coverage?

    • Got station news HR? What’s your plan for covering a major local event? Stations I work with are “news partners” with local TV stations. Radio simulcasts TV coverage…and takes them where TV otherwise isn’t, in-car. Win-win.

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  • If you’re a music station with a news/talk cluster mate, gauge whether an event warrants promoting that the brother station is on-the-story, or if you should simulcast.

Regardless of format, think car radio. People near TV will likely be watching.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: Costs Are Criminal. And You’re on the Case.

By TALKERS | by TALKERS

By Holland Cooke
Consultant

The number of Americans asking Google for help with debt is way up. Delinquencies are surging. Credit scores are falling at the fastest pace since the Great Recession. Consumerimg Confidence is down. Costco is mobbed.

Gasoline, eggs, now coffee. What DOESN’T cost more? Seen beef prices? Hamburger Helper sales are up double-digits year-over-year.

A client station asked me for something to pitch to a local credit union. So, I called-in “The Deal Detective.” He’s a frugal flatfoot, the lieutenant of low prices, a savings sleuth with a barcode scanner. He reads receipts like rap sheets. And he’s a stack of 60-second features.

Special for TALKERS readers: Help yourself, here.

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They’re FREE, no paperwork, no national spot. Sell a local sponsorship and keep the money. It’s your license to bill. OK to use as stream cover-up spots, or on your station website (help yourself to the graphic). NOT “available wherever you get your podcasts.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

TALKERS EXCLUSIVE: Talk-Show-Host-Turned-City-Councilor Frank Morano Shares Insider’s View of WABC and the Intense NYC Mayoral Race

By TALKERS | by TALKERS

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As November 4 approaches, the 2025 New York City mayoral race and talk radio powerhouse WABC are entangled in a political drama worthy of several books and a movie, not to mention big time radio ratings! Key players include Curtis Sliwa, John Catsimatidis, Andrew Cuomo, Sid Rosenberg, and of course, Zohran Mamdani.

Bringing it all to life is former WABC rising talk show star Frank Morano, who is this week’s guest on “Up Close Far Out” hosted by Michael Harrison on the TALKERS MEDIA YouTube Channel.

Morano recently walked away from his “The Other Side of Midnight” show to compete in and win a special election for the seat vacated by a retiring city councilor from his home district #51 on the South Shore of Staten Island. Morano is now running for reelection to his own full term in the NYC election. Harrison predicts that his political future is bright.

In this candid conversation, Morano focuses on the mayoral election, personalities, and struggles in what Harrison describes as “improvisational theater set at the intersection of politics and talk radio.”  Morano also discusses how talk radio prepared him for his new political mission.

To connect to the conversation between Frank Morano and Michael Harrison, please click here.   

Industry Views

Monday Memo: Does Anybody Really Know What Time it is?

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgPossibly not – beginning Sunday – unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 2.

It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. Plan now to empathize with the emotional and practical adjustments they’re confronting, including…

Increased Morning Light:

  • Positive: With the clock set back, it becomes lighter earlier in the morning, which can help people wake up more easily and feel more alert, especially for those who need to start their day early.
  • Negative: For people who start their day later, they may not notice much of a change, but the adjustment period can still be disruptive.

Shorter Evenings:

Positive: The extra hour of light in the morning might be useful for early morning commuters, outdoor activities, or children heading to school.

  • Negative: On the downside, the sun sets earlier in the evening, meaning it gets dark sooner. This can affect evening activities and make commutes home feel less pleasant or even more dangerous due to reduced visibility.

Disruption to Sleep Patterns:

  • Positive: The “fall back” of the clock gives people an extra hour of sleep, which many enjoy.
  • Negative: Some people experience disrupted sleep patterns and may feel temporarily groggy as their bodies adjust to the new time.

Health and Mood:

  • Positive: For some, the extra morning light can improve mood and reduce symptoms of Seasonal Affective Disorder (SAD).
  • Negative: The early evening darkness can lead to feelings of fatigue, a drop in energy levels, or contribute to “winter blues” or SAD. especially as daylight becomes limited.

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Impact on Productivity:

  • Positive: People may feel more productive in the morning due to earlier sunlight.
  • Negative: However, the earlier sunset could reduce motivation to engage in activities after work or school, potentially leading to a decrease in evening productivity.

Safety Considerations:

  • Positive: More daylight in the morning can make commuting safer for drivers and pedestrians during rush hour.
  • Negative: With darker evenings, there’s an increased risk of accidents, especially for people who are walking or biking.

Energy Consumption:

  • Positive: Energy usage patterns may shift as a result of less artificial light being used in the morning.
  • Negative: However, people tend to use more lighting and heating in the evenings, which may counterbalance the potential energy savings.

Impact on Schedules:

  • Positive: Some people enjoy having the extra hour in their day when DST ends.
  • Negative: For parents and workers, adjusting children’s or personal routines to the earlier darkness can be challenging.

What’s a radio station to do?

  • Bump with or play songs related to time (Cyndi Lauper “Time After Time,’ Cher’s “If I Could Turn Back Time”).
  • Explain the history of DST.
  • Ask listeners’ opinions on DST. Do they love it or hate it? You’ll hear both.
  • “How will you spend your extra hour?”
  • Give away nostalgic items (like retro vinyl records or vintage tech).
  • Sleep tips from health professionals and mental health experts.
  • Advertisers offer “10% off for the extra hour! Sale only valid from midnight to 1 AM.”
  • Coffee or breakfast gift card giveaways.
  • Pertinent commercial copy hooks, i.e., “It’s time for a new ___!”

And please note: It’s “Daylight Saving Time,” not “Daylight Savings Time.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: There is a Need for New

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.

Radio is good at “new.” “New” is hard for other media. A key advantage of radio over other media is the ability for a programmer or host to think of a new idea on the way to work and air that idea that day. TV, print, outdoor can’t do that.

When radio fails to present “new” it sinks lower into the media landscape. Radio is ubiquitous and only rises in the community’s consciousness when it presents “new.” When radio broadcasts predictable, consistent content hour after hour it suffers a grim listener review, “Oh I don’t listen to the radio.” Or, worse, “I don’t listen to the radio much.” 

Word of mouth is not generated by playing “10 in a row” or yelling at the Democrats. Expected content cannot cause a listener to say to a friend, “Did you hear…?” Only surprises, outrageous POV and the unexpected claim precious top of mind awareness.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Monday Memo: USA Facts

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgMicrosoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built USAFacts: “a not-for-profit resource rooted in publicly available data, free from spin or politics.” From its mission statement:

— “Find the numbers: We tap into hundreds of databases at the federal, state, and local level. If it’s tracked, we’ll find it. If it’s not, we’ll tell you that, too.”
— “Put them in context: A stat without context is no better than an opinion. We analyze trends over time so you can see the whole story.”
— “Bring them to life: We turn the numbers into insights you can actually use. No jargon, no spin. Just charts, graphics, and data.”

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With so much of talk radio and cable news and social media pandering with affirmation, actual actionable information can differentiate your show or podcast from others that merely entertain outrage. Well-worth a bookmark in your show prep routine.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: MTV Closes?

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.

Yes, MTV is closing five of its music channels in the UK and Ireland: MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live. The channels will cease broadcasting at the end of 2025, with the final day of transmission being December 31. This decision is due to shifting viewing habits towards streaming platforms and cost-cutting measures by the parent company, Paramount Global. MTV HD will remain on air but will shift focus from music videos to reality programming.

However, MTV U.S. is not closing. MTV in the United Kingdom IS. It is closing by December 31, 2025. They also run MTV HD in the UK, that channel remains open. Two missing letters, U and K, caused an explosion of misinformation.

Punctuation causes similar mistakes.

As a talk media person, you are well aware of Erich von Daniken. His stunning book, Chariotsimg of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.

imgLike many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.

Since von Daniken’s book is so vital to the “Ancient Alien” landscape, I’m curious when was the title of the book changed from the first edition? Next time he’s on the show I’ve got to ask Mr. Clotworthy when did a transporter beam carry away the question mark!?

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

Why “Play the Clip” Still Matters

By TALKERS | by TALKERS

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgEvery talk host knows the move: play the clip. It might be a moment from late-night TV, a political ad, or a viral post that sets the table for the segment. It’s how commentary comes alive – listeners hear it, react to it, and stay tuned for your take.

That simple act is powered by a fragile piece of legal machinery known as the Fair Use Balancing Act. Without it, half of talk radio, podcasting, and online news/talk commentary wouldn’t exist. Fair Use allows creators to quote, parody, or critique copyrighted material without permission – but only when the new use transforms the old. It’s the backbone of what we now call “react” or “remix” culture.

Fair use isn’t a license; it’s a defense. When you rely on it, you admit you used someone else’s work and trust that a judge will see your purpose – criticism, news, education – as transformative. That’s a high-wire act few think about when the mic is hot.

The doctrine works on a sliding scale: courts weigh four factors – purpose, nature, amount, and market effect. In plain English, they ask, Did you change the meaning? Did you take too much? Did you cost the owner money? There are neither checklists nor guarantees.

That flexibility is what makes American media vibrant – and also what keeps lawyers busy. Each decision takes time, context, and money. The price of creative freedom is uncertainty.

The same logic now drives the debate over AI training and voice cloning. Machines don’t “comment” on your broadcast; they absorb it. And if courts treat that as transformative analysis instead of reproduction, the next generation of “hosts” may not need microphones at all.

For broadcasters, that’s the new frontier: your archives, tone, and phrasing are training data. Once ingested, they can be repurposed, remixed, and re-voiced without violating traditional copyright rules. The Fair Use Balancing Act may protect innovation – but it rarely protects the innovator.

Fair use was designed to keep culture evolving, not to leave creators behind. It balances a creator’s right to profit against society’s right to build upon shared work. But balance only works if both sides know the weight they’re carrying.

Every time you play the clip, remember you’re exercising one of the oldest and most essential freedoms in media. Just make sure the next voice that plays you is doing the same thing – for the right reasons, and under the same rules.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com

Industry Views

Monday Memo: Podcasting Pitfalls (and How to Avoid Them)

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgThe most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.

Here’s where radio people have an edge. They already understand what makes audio work, fundamentals instructive to pure-play podcasters:

Know your listener. The #1 podcasting error is failing to define the audience. A show that tries to appeal to “everyone” ends up resonating with no one. In radio, you wouldn’t program an AC station to please hard rock fans; the same logic applies here. Create a mental picture of your ideal listener and talk to that person… as an individual. A radio show might have thousands of listeners, but they’re listening one-at-a-time. Podcasting is even more intimate. It’s the opposite of “Hi everybody.”

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Prep like it matters. Many podcasters think conversation is enough. But even the loosest-sounding successful shows are tightly structured. Radio taught you this already: segments, clocks, and story arcs keep things moving. Format your podcast.

Edit ruthlessly. The average podcast listener has thousands of options. Rambling is death. Trimming, pacing interviews, and cutting inside jokes shows respect for your listener’s time. Walking-the-walk, TALKERS publisher Michael Harrison takes a mere 44 seconds to explain in this video.

Be consistent. If your show drops sporadically, you won’t build loyalty. Listeners want reliability, whether weekly, biweekly, or monthly. Radio wouldn’t move a morning show around the schedule; don’t do it with your podcast.

Think discoverability. A podcast isn’t a “Field of Dreams” (if you build it, they will come). Great audio needs marketing: social media clips, smart SEO in show notes, cross-promotion, and ideally, visibility on your broadcast platforms.

Make it about them, not you. This is the big one. Too many podcasts are self-indulgent — hosts talking about what interests them. Successful shows flip the script: What does my audience care about, and how can I deliver it in a way only I can?

The bottom line: Radio has invested 100 years doing what podcasting is just learning — creating focused, disciplined, listener-first audio. Bring those habits with you, and you’ll click, while others are still figuring it out.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

When Satire Stands Its Ground

By TALKERS | by TALKERS

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgWhen we first covered this case, it felt like only 2024 could invent it – a disgraced congressman, George Santos, selling Cameos and a late-night host, Jimmy Kimmel, buying them under fake names to make a point about truth and ego. A year later, the Second Circuit turned that punchline into precedent. (Read story here: https://talkers.com/2024/12/19/jimmy-kimmels-fair-use-victory-what-it-means-for-content-creators/)

And just to clear the record: this has nothing to do with Jimmy Kimmel’s unrelated dust-up with FCC Commissioner Brendan Carr. Different story, different planet. This one’s about copyright and commentary – and it’s a clear win for both.

The Set-Up

After his expulsion from Congress, George Santos began offering paid video shout-outs on Cameo. Kimmel’s writers sent absurd requests under pseudonyms for a segment called “Will Santos Say It?” – and he did. The show aired those clips to highlight how easily a public figure would say anything for a fee.

(If you want a taste, look up “Jimmy Kimmel Pranks George Santos on Cameo” on YouTube. That’s the kind of transformative satire the court later called “sarcastic criticism and commentary.”)

Santos sued Kimmel, ABC, and Disney for copyright infringement, fraud, and breach of contract, claiming the videos were sold for “personal use.” The district court tossed it; Santos appealed.

The Ruling

On September 15, 2025, the Second Circuit unanimously affirmed the dismissal. The panel said Kimmel’s use was transformative: he turned Santos’s self-promotion into political satire. Even Santos’s complaint described the bit as sarcastic commentary.

Claims of “market harm” fell flat. Airing a few clips on network TV doesn’t compete with Cameo. Embarrassment isn’t economic loss.

And the supposed bad faith – using fake names to order the clips – didn’t undo fair use. The court stuck to the statutory factors: purpose, nature, amount, and effect. Mischief isn’t a fifth one.

The rest of the claims – fraud, contract, enrichment – stayed dismissed as pre-empted or too thin to matter.

Why It Matters

This decision lands as courts wrestle with whether AI’s use of copyrighted works can ever be “transformative.” Santos v. Kimmel shows what that word really means: a human taking existing material and using it to say something new.

Fair use protects meaning, not mimicry. That’s why satire, commentary, and criticism still stand when they have a point.

For media creators, the lesson is simple: transformation beats permission. If you use third-party material, make sure you’re adding perspective – not just recycling content. That, more than any fine print, is what keeps you on the right side of the line.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Monday Memo: Social Media Checklist for Radio

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgThese aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.

Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.

Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.

Here are five fundamentals:

Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.

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  • Treat it as programming. Every social post is content marketing. That means it needs the same creativity and discipline as an on-air break. Recycle strategically: a morning show prank becomes a 15-second Reel, a newscast becomes “WXXX News Now, Top Stories.”
  • Post consistently. Social media isn’t set-it-and-forget-it. Build an editorial calendar. Balance evergreen content (i.e., music trivia or host Q&As) with timely, trending posts. Post predictably.
  • Measure what matters. Stop obsessing over likes. Engagement — comments, shares, saves, direct messages — is where the action is. Track what kinds of posts spark conversation and what falls flat. Advertisers will also expect hard numbers, so get comfortable with analytics.
  • Bring advertisers along. Clients want more than a schedule of spots. They want campaigns that include social media integration — from sponsored live streams to Instagram Reels with product tie-ins. Package these with on-air buys and show ROI with real data.

Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.

Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: Learn the Habits of Power and Success

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAs a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:

Arrive First

Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.

Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”

Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!

Answer Emails Fast

Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.

Thank You First

Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!

 Know Thy Numbers

Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.

RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.

Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.

C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

A Little Less Lonely

By TALKERS | by TALKERS

 

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By Todd Starnes
Talk Host / Station Owner
KWAM, Memphis

An elderly man came to my book signing this past weekend in Waterloo, Iowa. The old-timer told me he listens to my radio show every day on KXEL.

He said his beloved wife had recently passed away – and he “missed her something terrible.”

The gentleman then handed me my book and asked if I would autograph it. And he asked if it wouldn’t be too much trouble for me to write his wife’s name in the pages – which I did.

We chatted for a few more minutes and then I shook his hand, and he walked away. At that point, I noticed he opened the book and paused for a moment – staring at his wife’s name – and he pulled out a handkerchief and wiped away the tears.

This is why I love radio – the friendships that are formed over the airwaves. That voice on the radio who makes the lonely days a little less lonely.

Todd Starnes is the CEO of Starnes Media Group, owners of KWAM, Memphis and syndicators of his TALKERS Heavy Hundred daily national radio talk show.  He can be reached via email at todd@starnesmediagroup.com.  

Industry Views

Monday Memo: Replay it. Reuse it. Re-sell it.

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgSure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.

Repackaging doesn’t just mean repeating

Is posting airchecks – whole hours – your news/talk station’s only on-demand offering? Hey, why not. It’s easy, and – mathematically – no listener hears everything live. So, archiving offers convenience.

But few people sit through a whole hour, even when listening live, as Nielsen’s 3-minute gimmick reminds us. So do what music stations do, because music rights issues force them to: Extract chunks of what aired.

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— Smart stations, in every format, are curating familiar recurring morning show bits.

  • — From interviews: Was there an “Aha!” moment, the-one-thing-said that was most impactful/helpful/surprising/quotable? Maybe even a few standout moments? Just one is fine. Be choosy, rather than posting for the sake of posting.
  • — From host monologues, excerpt the passage that makes the point in-a-nutshell. Like Sean Hannity’s shortform morning bit, a lift from the previous day’s live show. Give yours a title, i.e., “Mike in a Minute,” “Randy’s Rant,” “Tell me I’m wrong,” whatever. And if a caller crystallized – or challenged – the host’s take, include a bite. These features are hors d’oeuvres, nibbles from those whole segments you have also posted for those interested to devour.
  • — If you are doing solid local news, CONGRATULATIONS. You’re conspicuous, as newspapers tailspin and because TV stations’ coverage tends to come later in the day. So consider repurposing the morning’s top local stories into a short daily update.
  • Don’t just clip and post. Package and brand. Give all-of-the-above your station’s imaging feel. A series with a name is easier to remember, easier to sell, and more likely to be shared.

The juice is worth the squeeze

Repackaged content does more than just fill your feeds:

  • — It increases time spent with your brand.
  • — It creates more occasions of listening, whichever way works best for the listener. BE ON PHONES.
  • — It opens up new monetization opportunities. Sponsors love targeted content and are buying digital. Sell them yours.

The bottom line? Yours. Future-proof your station.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

When Borrowed Becomes Stolen: The Fair Use Line for Talk Hosts and Podcasters

By TALKERS | by TALKERS

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgJimmy Kimmel’s first monologue back after the recent suspension had the audience laughing and gasping, and, in the hands of countless radio hosts and podcasters, replaying. Within hours, clips of his bit weren’t just being shared online. They were being chopped up, (re)framed, and (re)analyzed as if they were original show content. For listeners, that remix feels fresh. For lawyers, it is a fair use minefield.

Playing the Clip, Owning the Take

Audiences increasingly expect their favorite talkers to “play the clip,” whether it is from Kimmel, Stephen Colbert, Sid Rosenberg, or Charlamagne tha God on The Breakfast Club (a show that seems to go viral every other week), and then add their own color commentary, the kind of play-by-play that makes it feel like the home team is calling the action. That format works. It gives context, tone, and a sense of immediacy that no transcript can match. Done right, it is what transforms a broadcast from just a recap into a fulfilling cultural conversation.

But with every replay comes a risk. Fair use does not mean free use. Courts weigh factors like how much of the original work you used, whether your purpose was transformative, and whether your use cuts into the market value of the original. Playing a short excerpt of Kimmel’s joke before riffing on it? Likely fair. Running half the monologue and treating it as your A-block? That edges into trouble, both legally and from a programming perspective. Why would anyone want to hear your take if your “take” is mostly replaying someone else? That is not adding to the common zeitgeist; it is just echoing it.

The Podcaster and Broadcaster Dilemma

Radio hosts have long leaned on “newsworthiness” as a shield. Podcasters often assume the same rules apply. But here is the distinction: news clips and comedy bits are not treated equally in court. A station rebroadcasting a press conference is serving public information. A podcast re-airing Kimmel is competing directly with Kimmel’s own clips on YouTube. One informs, the other risks replacing.

And while linking to ABC or YouTube is a courtesy, just as crediting them in the video itself might be, it does not replace the traffic (and ad dollars) Kimmel’s team expects. The law does not guarantee creators compensation for commentary, but judges do consider market harm. If your listeners stop watching the original because your show already gave them the “best parts,” you have tilted the scale against yourself. John Oliver is often credited (though no one seems able to find the clip): “People are always going to say stupid things, and you’re always going to be able to make jokes about that, but it should be the last thing you add in, because it is the easiest thing.”

Whether he actually said it or not almost proves the point. Recycling someone else’s words without context is the laziest move in the book. And if you cannot find the source? That is about as meta as fair use gets.

The Takeaway

Here is the smart play: use less and say more. A 20-second clip followed by two minutes of commentary is transformative. A five-minute clip with a shrug and a chuckle is not. Audiences do not tune in to hear Kimmel again. They tune in to hear what you think about Kimmel. The moment you let someone else’s content carry your show, you lose both legal ground and creative authority.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

SABO SEZ: Prescience from the Past

By TALKERS | by TALKERS

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgHave you noticed a profile pattern for the mass shooters and political assassins? 20-30 years old. Living at home or close.

Here’s a deep dive, highly predictive profile that was written by a true radio GREAT:

“He’s a crown prince as a teenager. A crown prince when he suddenly finds his crown gone and he’s just a commoner and he must enter the next stage of life – well I’ll tell you what happens:  He generally doesn’t, that’s why you have a new generation of guys who have not taken on family or familiar responsibilities.

They are not about to give up the Crown Prince role and so we have a whole new generation of porn readers who will forever and ever and ever be catered to, and they get to the point where they cater to themselves. Many of them never grow up.

There is more than one guy who is 30 years old today who is totally, completely being supported by his mother and father. And as a matter of course, because he is after all a Crown Prince and a Crown Prince has prerogatives and one of them is to live off the family larder, he will continue to do this throughout most of his life.

This is a very new thing in America, and I say we have not seen the end of it. We’ve only seen the very beginning of it now. He who is really searching for identity.

I’m gonna make a suggestion here. I will suggest that this man is a dangerous man. Any man who has been suppressed, any man who has lost identity is a man who is prone to take up with wild, divergent, and often quite dangerous and irrational political crusades merrily to give himself his own identity, something, some charge that he can ride on.”

Jean Shepherd
WOR Radio Star
Author, A Christmas Story
from audiobook, LIFE IS, 1965

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.