Therapy, Entrepreneurism, and Talk Radio
By Pamela Garber, LMHC
Grand Central Counseling Group
New York
The iconic TALKERS conference is coming up this Friday (6/5) and, again, I am looking forward to it. As a practicing therapist and prolific talk show guest for over two decades, I find this unique gathering to be a productive educational and social ritual. It provides an opportunity to make new friends, strengthen existing relationships, and learn new things about the ever-evolving talk media industry. We have similar issues in the mental health field marked by encroaching corporatism in a business once fueled by “mom & pop” operators and independent practitioners.
I am pleased to see that one of the prevailing themes of this year’s TALKERS gathering is a call for the rebirth of entrepreneurism in the radio arena. This is certainly applicable to those brave souls willing to buck the onslaught of consolidation and take the daring leap into station ownership. But it also applies to management-level pros who are faced with learning “intrepreneurship” in order to be effective, productive, and at home within the potentially stifling environment of a large corporation. Entrepreneurism also applies to “talent” now presented with endless opportunities to be their own persons in podcasting, blogging, and myriad online endeavors. Talk show hosts are the “brand managers” of their own personas.
I like talk show hosts for reasons that go beyond their political ideologies. For the most part, talk show hosts are brave, informed, outgoing (at least in performance), quirky and, no matter how seemingly tough on the air, sensitive to being easily bruised and emotionally pained.
Talk show hosts and therapists share similar functions and traits in the performance of their jobs, not to mention their commonality with entrepreneurs. It takes entrepreneurial thinking in identifying and solving problems – the backbone of both therapy and talk show hosting. To a certain degree, therapists are talk show hosts and talk show hosts are therapists. And both groups are in need of developing their entrepreneurial instincts.
All professions attract individuals with certain emotional and behavioral challenges. Clichéd therapist portrayals show common clinician flaws such as being rigid, or overly analytical, as well as being too distant and reserved. Talk show hosts are not as burdened by behavioral pressures as therapists which include strict licensing regulations and the potential threat of bad “reviews,” but they have a slew of their own restraints to contend with in keeping their audiences and their jobs.
Talk show hosts DO have one enviable option in dealing with callers, not as readily available to therapists for handling patients. They actually get to hang up on people.
Pamela Garber, LMHC is a practicing therapist based in NYC and South Florida and a longtime guest mental health commentator on radio and television news programs across the nation. She can be contacted by phone at 646-745-6709 or email at Pamelagarber@gmail.com. Her website is Grandcentralcounselinggroup.com.
If you are doing talk radio, much of your programming is syndicated. If you do music radio, your most formidable competitors are robotic streams that live in the cloud. Either way, YOU, being local, can make friends — and money — if you plan now to exploit these occasions.
Billionaires make predominantly good investments, which is why they are billionaires.
Adam Smith‘s “invisible hand” is a metaphor he used to describe how individuals pursuing their own self-interest in competitive markets can unintentionally produce socially beneficial outcomes – such as efficient allocation of resources and increased wealth. Smith uses the phrase in The Theory of Moral Sentiments in 1759 and more famously in The Wealth of Nations in1776.
Radio has always been about connection, the feeling of belonging to something larger than yourself, of being drawn into a story told by a voice you trust. Perhaps, that’s why you tune in as well. There is little that is more rewarding for us than finding a way to connect you to what you want to hear, whether that’s your favorite jazz station, a particular show, or your former alma mater’s student-run station. It’s why we do what we do, and why we show up for the people who keep those stories alive.
Although I don’t have a machine to play it, I have saved the cart. December 9, 1980, the sad morning-after John Lennon died, Charles Osgood, doleful: “I read the news today. Oh boy.” That morning’s CBS World News Roundup – and on-hour newscasts throughout that day – delivered more moments that would keep you sitting in a parked car at your destination. As they would 3 months later when President Reagan was shot. Then soon again when Pope John Paul II was severely wounded in St. Peter’s Square. And five years yonder, when the Space Shuttle Challenger exploded just 73 seconds into its flight.
For years, Harrison Legal Group has informed media creators about the legal risks of using copyrighted clips, songs, images, and broadcasts without permission. The issue became central enough to inspire my book, Playing the Clip: The Definitive Digital Media Creator’s Guide to Fair Use (TALKERS Books, 2026). The premise was straightforward: modern media runs on borrowed material, but borrowing comes with legal exposure.
These are scary times. People on all sides of the mic are on the front lines. Not just “them,” otherwise referred to as the audience. We try to fool ourselves into thinking that society and civilization are relatively “safe.” However, simply being alive and stepping outside in the morning, turning on the computer, or checking the annoyingly smart phone, puts us smack dab in the middle of a war. Literally and figuratively. But like so much else in this modern era, this war lacks foundation.
Jay Clark was the first program director of WABC as a talk station. He set the tone and path for modern talk radio. This week I had Jay on as a special guest on the Red Apple Audio Networks all night show, “The Other Side of Midnight.” We celebrated the anniversary, May 10, (1982) of WABC’s switch from music to talk on the giant signal at 770 AM.
format in America. KGO was the killer biller in San Francisco. The execs who ran them were mighty proud: Ben Hoberman, Ed McLaughlin, Al Racco, Chuck Debere. Yes, they ran those stations, but they also invented the caller-driven talk format. There were other winning talk stations, but they were guest centric rather than listener centric (i.e. WOR, WGN). At the time, there were 43 stations listed as “talk” stations. 43. Not many models.
Jason Reddick’s The Complete Guide to AI Side Hustles is aimed at beginners trying to build passive income. But read it through a broadcaster’s lens and it suggests a blueprint for how radio talent and podcasters can leverage AI to expand their influence, diversify revenue, and stay indispensable in a media economy that rewards relevance and speed.
May the Fourth be with you today, as DJs and talk hosts are bumping with Star Wars music. And with Mother’s Day looming, 
To quote a radio friend, “Some talk show hosts think the news of the day only exists to serve up interesting fodder for their shows.” Many media practitioners, whose jobs encompass letting their audiences know about the pain and suffering of “others,” feel personally exempt from experiencing a connection to the talking points of poverty, ignorance, violence, and injustice that they eagerly collect (and even welcome) as fresh “content” for their platforms. It’s all just “material” to them.
Stations I work with are confronting a generational revenue issue: Local direct retail business owners who are Baby Boomers are retiring. And their heirs are moving the radio dollars that built their parents’ businesses to search engine optimization and elsewhere-digital. The narrative we present them: “Radio is ‘a reach engine’” for the digital content people their age personally favor. In this mode, the station feels less like “your father’s Oldsmobile;” and more present tense. Many of these next-generation businesspeople are avid podcast listeners, and that presents an opportunity.
TALKERS magazine associate publisher) Matthew B. Harrison, a work designed for today’s news/talk media environment where audio, video, screenshots, and quotes are not just supporting elements – but serve as the actual content itself. This technique has become particularly prevalent on YouTube and even cable news/talk TV but increasingly appears in audio form as what used to be called “actualities” – sound from another source.
book explains the legal concept of fair use not as a permission structure, but as a legal defense raised after copying has already occurred – an uncomfortable but essential distinction that underpins the entire analysis.
My notes from a real useful session with Amazon’s Andy Slater, Audacy’s Michael Biemolt, and YouTube’s Neha Taleja, moderated by WTOP’S John Wardock.
with the station across town anymore. It’s competing with 50,000 news brands, nearly half a million podcasts, and an infinite scroll of feeds that never sleep.
As a newly minted program director (remember them?), I found the 1980 “NAB Radio Programming Conference” downright enchanting. New-tech cart machines (remember them?) would FIND the splice! And after the cart played, a flashing light saved careless DJs from accidentally playing it again.
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Time Spent Listening to podcasts has now surpassed TSL with spoken word radio. And both are fraught.
The rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.
Assessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.
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