iHeartMedia and LinkedIn are entering a strategic partnership to introduce new offerings to the business podcast space. Key elements of the partnership include LinkedIn and iHeartMedia collaborating to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts; partnering to license leading business and B2B
podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”
