Public Media Organizations Partner for News Coverage
Baltimore Public Media and Delmarva Public Media announce a strategic partnership that the organizations say will expand local journalism, deepen collaboration, and strengthen public media service throughout Maryland and the Delmarva Peninsula. The partnership creates a formal framework for the two organizations to share content, reporting, and resources while maintaining their distinct identities and local focus. Baltimore Public Media president and CEO Craig Swagler says, “Public media has always been strongest when it works together. This partnership is how we turn that belief into action. By combining our strengths, we can provide the kind of coverage this region needs and build something that serves our audiences and the Chesapeake Bay region for years to come.” The first major initiative under the partnership, a shared agriculture and environmental reporter position, will focus on issues that connect communities across Maryland and the Delmarva Peninsula. The shared reporter position is the first step in a broader vision for the partnership. Both organizations say they are exploring ongoing newsroom collaboration, content sharing, audience engagement initiatives, event partnerships, and additional resource opportunities that will expand the reach and impact of public media across Maryland and Delmarva, building a stronger regional public media ecosystem for the communities they serve.
Hubbard says the collaboration brings together Federal News Network’s trusted reporting with Leadership Connect’s proprietary data and analysis to deliver deeper context and insight across the federal marketplace. Federal News Network publisher Jeffrey Wolinsky states, “Our mission has always been to support federal executives with the insights they need to lead effectively. This partnership with Leadership Connect allows us to enrich our reporting with deeper data, ensuring our audience receives more impactful content than ever before. We are thrilled to integrate these resources to better serve the federal community.”
advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
podcasts, offering a differentiated promotional playbook to help them grow and monetize their content; and the companies teaming up to offer new resources for niche and emerging business podcasters. iHeartMedia Digital Audio Group CEO Conal Byrne states, “iHeartMedia is thrilled to team up with LinkedIn to help propel professional conversations through the podcast space. The combination of our vast reach and industry resources and expertise with LinkedIn’s professional network will allow us to bring a new level of innovation and growth to the communities’ business creators care about most.”