iHeartMedia strikes a deal with streaming giant Netflix to stream the nationally syndicated urban morning show “The Breakfast Club” – the first such move for Netflix. The announcement reveals that the program co-hosted by Charlamagne tha God, will air simultaneously as a live video show on Netflix each weekday. While the radio broadcast will continue to include traditional commercial breaks, Netflix viewers will receive “an enhanced, uninterrupted experience,
with those breaks filled by exclusive bonus segments, behind‑the‑scenes moments, extended discussions and original content – resulting in nearly three continuous hours of programming each day.” iHeartMedia chairman Bob Pittman comments, “The Breakfast Club has always been at the center of culture, breaking artists, shaping conversations, and reflecting real life in real time. Taking this show live every day to a global audience on Netflix is a powerful example of how we’re expanding the reach of our biggest brands while giving audiences entirely new ways to experience them. Whether it’s morning in NYC or the afternoon in London, the conversation is live and reaching the world in real time.”
