Audacy: 84% Trust All-News Radio

Audacy says that based on a study by Alter Agents that it commissioned, 84% of respondents placed their confidence in all-news radio for local news and information – outpacing both broadcast TV and social media. This comes at a time when Americans report low confidence in traditional media. Additionally, while cable news audiences skew either heavily conservative or liberal – depending on the channel – all-news radio’s audience is almost perfectly balanced. Audacy adds that it matters when it comes to election season. “While most national news platforms reach consumers who already lean one way or another, all-news radio’s neutrality makes listeners more willing to hear a message – even from a candidate they might initially distrust. The Alter Agents study found that 77% of listeners considered all-news advertisers to be ‘trustworthy’ simply by running adjacent to the content.” See the full story here.