Back in 1923 when the station signed on, its calls were WOAW-AM. It was put on the air by the insurance company Woodmen of the World.
They wanted WOW but those calls were taken. Still the station was known as WOW and boasted that Johnny Carson started his broadcast career there. The station took the calls KXSP in 2005 and was broadcasting a sports talk format using ESPN content. SummitMedia sold the station’s tower land, prompting the station’s sign-off.
