Walnut Media to Bring Back WOW in Omaha
Walnut Media is acquiring the dark signal KXSP-AM, Omaha and plans to bring the station back on air as a sports talk outlet with the legendary WOW call letters originally assigned in 1926. The station will return to the air on July 6 featuring content from ESPN 
Radio, local talk and coverage of University of Nebraska sports. Walnut Media president Patrick Combs says, “This is an incredibly exciting moment for our company and for sports fans across the region. We are proud to add this historic signal to our group and are excited to offer not only top-notch sports content but also give Husker fans a powerful regional signal.” The station will become the Omaha market’s radio source for Huskers athletics including football, men’s and women’s basketball, volleyball, baseball and “Sports Nightly.” Walnut Media vice chair Nick Seline adds, “We are pleased to add one of the largest and most historic stations in the Midwest to our growing media family. This investment will give us added ability to serve both our listeners and our advertisers.”
They wanted WOW but those calls were taken. Still the station was known as WOW and boasted that Johnny Carson started his broadcast career there. The station took the calls KXSP in 2005 and was broadcasting a sports talk format using ESPN content. SummitMedia sold the station’s tower land, prompting the station’s sign-off.