Industry News

Edison: Podcasting Overtakes AM/FM Spoken-Word Listening

According to data from Edison Research, podcasts have overtaken AM/FM in consumption of spoken-word audio. Edison says, “In 2015, AM/FM radio accounted for 75% of the time Americans spent with spoken-word audio sources. AM/FM radio was not only the mostimg dominant spoken-word audio listening platform, but it was fully sixty-five percentage points higher than podcasts, which accounted for 10% of listening time back then. Quarter by quarter and year over year, time spent using AM/FM radio to listen to spoken-word audio has declined significantly and shifted to time spent with podcasts. As of Q4 2025, 40% of time spent listening to spoken-word is now spent with podcasts and 39% of time is spent with AM/FM radio. Not only does radio not beat podcasts by a significant margin, it now trails the on-demand platform for spoken-word audio listening.”