By Holland Cooke
Consultant
Hello from Las Vegas, where I am both eager and anxious for CES2026.
I am eager to witness what’s new, and to report each day this week here in TALKERS, and on radio stations across the USA and around the world. Help yourself to 60-second reports, updated daily, for air all this week. Simply download from HollandCooke.com. No charge, no paperwork, no spot.
And I am eager to witness the continuing evolution of this event, and its parent the Consumer Technology Association — formerly the Consumer Electronics Association — which does NOT want us calling this “the Consumer Electronics Show.” At the first one, in 1967, audio cassettes were disrupting 8-track tapes. And decade-after-decade, gadget-after-gadget, this organization and this show has represented an industry that makes products that come in boxes. Audio, video, computers, smartphones…stuff.
Back to the future: Artificial Intelligence doesn’t come in a box. And much – possibly most – of what’s unveiled this week here is AI-driven. For years before AI popped, this show, and this nimble association, has been pivoting, away from things to experiences. Sure, there are still monster TVs and flying cars at CES, and there have been for 10 years. But last year’s keynote by Delta Airlines’ CEO was a star-studded event at The Sphere, a dazzling display of how they’re reimagining your travel experience. Experiences, not things.
Like flight, radio is also 100+ years old. So I am also anxious, as our industry struggles to evolve. Radio was the first consumer electronic gadget. And, for most of a century we cornered the market on making audio. Now everyone does. Much of what I write each week here in TALKERS is about optimizing the listener’s and advertiser’s experience. Radio’s roots run deep. At CES I’m looking for clues as to how we can grow new branches. More here tomorrow.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn