Edison Research releases its research project The Infinite Dial 2025 (with support from Audacy, Cumulus Media, and SiriusXM Media) that provides insights into “podcast consumption, online audio trends, in-car audio usage, smart speaker usage, social media behaviors, and other digital media habits.” Some of the
key findings of this edition of the study include that podcast consumption has reached an all-time high with 70% of Americans age 12+ having listened to a podcast; 51% of those Americans age 12+ having watched a podcast; 73% of Americans age 12+ having consumed a podcast in either audio or video format, representing an estimated 210 million people; and 55% of Americans age 12+ now being monthly consumers. The study also looked at in-car audio use and finds that among americans age 18+ who have driven or ridden in a car in the past month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use one of these systems. You can download the study here.
