The second of four rounds of ratings data from Nielsen Audio’s January 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period covered January 4 – 31. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media Group’s news/talk WMAL-FM jumps 1.4 shares to finish with a 4.5 share (weekly, 6+ AQH share) that lifts it to the #7 rank, while Hubbard Broadcasting’s all-news WTOP-FM leaps two full shares to an 8.3 share good for the #2 rank. In Phoenix, iHeartMedia’s news/talk KFYI rises two-tenths to a 3.1 share but falls two posts to the #10 rank, while Bonneville’s news/talk KTAR-FM adds four-tenths for a 2.6 share finish and remains ranked #14. In Baltimore, Hearst Television’s news/talk WBAL-AM adds 1.6 shares to finish with a 4.3 share that boosts it to the #9 rank, while WCBM Maryland’s news/talk WCBM-AM tacks on four-tenths for a 1.9 share finish that lifts it to the #15 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
