Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part Four

imApril 2023 PPM Data – Information for the April 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023 (6+).

AUSTIN

News/Talk: Waterloo Media Group’s KLBJ-AM “News Radio” 5.6 – 5.5, -.1, fourth to third

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Texas’ KUT 5.3 – 4.7, -.6, fifth to seventh

Number One 6+: Waterloo Media Group adult hits KBPA, fourth month in succession, 8.7 – 9.7, +1.0

Largest 6+ March 2023 – April 2023 Increase: adult hits KBPA and rhythmic CHR KPEZ (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KLJA (-1.3)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 8.3 – 8.8, +.5, locked in the runner-up slot

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” flat at .3, #23 to #15

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 3.1 – 3.4, +.3, #11 to #8

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 7.5 – 8.0, +.5, anchored in third-place

Number One 6+: Urban One urban AC WFXC, fourth straight month, 9.6 – 9.3, -.3

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WQOK and CHR WDCG (+.8)

Largest 6+ March 2023 – April 2023 Decrease: country WNCB (-.5)

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 8.1 – 6.4, -1.7, second to fourth

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” 2.9 – 2.6, -.3, #12 to #13

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.9 – 5.1, +.2, repeats in seventh-place

Number One 6+: Urban One adult contemporary WYXB, third month in a row, 9.0 – 8.4, -.6 and country cluster-mate WLHK, first month, 5.9 – 8.4, +2.5

Largest 6+ March 2023 – April 2023 Increase: country WLHK (+2.5)*

Largest 6+ March 2023 – April 2023 Decrease: news/talk WIBC (-1.7)**

*Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets

**Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” unchanged at 9.7, #2 to #1

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks, Brewers) 7.4 – 9.2, +1.8, fourth to third

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” flat at 1.3, repeats at #16

Good Karma Brands-owned WKTI “ESPN Milwaukee” 1.2 – 1.0, -.2, stays at #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 2.1 – 2.8, +.7, #15 to #13

Number One 6+: news/talk WISN, first month, steady at 9.7

Largest 6+ March 2023 – April 2023 Increase: news/talk WTMJ (+1.8)

Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WKKV (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “Super Talk 99.7” 6.9 – 6.7, -.2, locked in fourth-place

iHeartMedia-owned WLAC “Talk Radio 1510” 1.0 – 1.3, +.3, #20 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” 4.9 – 4.1, -.8, sixth to eighth   

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.1 – 1.3, +.2, #18 to #17

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 2.8 – 2.9, +.1, #12 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, third month in succession, 14.7 – 13.3, -1.4

Largest 6+ March 2023 – April 2023 Increase: adult hits WCJK (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WJXA (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 6.0 – 5.7, -.3, sixth to seventh

iHeartMedia-owned WHJJ “News Radio 920” .3 – .4, +.1, remains at #17

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics) 3.6 – 3.8, +.2, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.3 – 2.5, +.2, repeats at #10

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.2 – 3.4, +.2, steady at #9

Rhode Island Public Radio’s WNPN 1.7 – 1.5, -.2, #14 to #13

Number One 6+: Cumulus Media adult contemporary WWLI, seventh month in succession, 9.8 – 9.0, -.8

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WWBB (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WWLI (-.8)

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 2.6 – 2.8, +.2, #13 to #12

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” flat at .3, locked at #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” 1.8 – 2.0, +.2, #16 to #15

Sinclair’s WTAR “Sports Radio 850” unchanged at .3, continues at #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy urban AC WVKL, fourth straight month, 10.9 – 9.4, -1.5

Largest 6+ March 2023 – April 2023 Increase: rock WNOR (+1.1)

Largest 6+ March 2023 – April 2023 Decrease: urban AC WVKL (-1.5)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 7.0 – 6.1 -.9, repeats in sixth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.3 – 3.2, -.1, flat at #11

Number One 6+: iHeartMedia urban AC WSOL, first month, 7.8 – 8.1, +.3 and Renda Broadcasting adult contemporary WEJZ, first month, steady at 8.1

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WJGL-HD2 and its internet stream (+.6)

Largest 6+ March 2023 – April 2023 Decrease: country WQIK (-1.4)

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 1.9 – 1.8, -.1, repeats at #11

WZZR cluster-mate WJNO “News Radio 1290” 1.6 – 1.5, -.1, #12 to #13

Hubbard Broadcasting-owned WFTL “News Talk 850” 1.1 -.8, -.3, #14 to #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) steady at .5, stays at #18

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” flat at .2, #19 to #20

Public Radio News/Talk: Dade County School Board’s WLRN 2.1 – 2.5, +.4, tenth to ninth

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, third straight month, 10.4 – 11.8, +1.4

Largest 6+ March 2023 – April 2023 Increase: adult contemporary WOLL (+1.5)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican WLLY (-.9)

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 5.1 – 5.2, +.1, anchored in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.6 – 2.0, -.6, #11 to #12

University of North Carolina at Chapel Hill-owned WUNC 1.3 – 1.1, -.2, #15 to #13

Number One 6+: Audacy adult hits WSMW, fourth month in a row, 12.8 – 13.4, +.6

Largest 6+ March 2023 – April 2023 Increase: CHR WKZL (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMAG (-.7)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.3 – 2.8, +.5, remains at #11

Starnes Media Group-owned KWAM “News Talk Memphis The Mighty 990” steady at .2, #20 to #19

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.2, -.6, seventh to tenth

WFMS’ internet stream .7 – .5, -.2, repeats at #16

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.6 – 1.4, -.2, #13 to #14

Number One 6+: iHeartMedia urban AC KJMS, second straight month, 10.1 – 11.0, +.9

Largest 6+ March 2023 – April 2023 Increase: urban contemporary WHRK (+1.4)

Largest 6+ March 2023 – April 2023 Decrease: sports talk WMFS (-.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.4 – 5.3, -.1, locked in sixth-place

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” 1.3 – 1.7, +.4, #15 to #14

WTIC-AM’s internet stream .4 – .6, +.2, #19 to #17

News: None in the top twenty

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.7 – 1.3, -.4, #14 to #15

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 5.4 – 5.2, -.2, sixth to seventh

New England Public Media’s WFCR steady at .4, #19 to #18

Number One 6+: Audacy adult contemporary WRCH, 39th month in a row, 11.7 – 11.0, -.7

Largest 6+ March 2023 – April 2023 Increase: classic hits-oldies WHCN (+1.6)

Largest 6+ March 2023 – April 2023 Decrease: hot AC WTIC-FM (-1.1)

Email Mike Kinosian at Mike.Kinosian@gmail.com.