Industry News

Comrex Launches Hotline Enhanced Audio for Gagl

Gagl
Comrex has released Hotline, a new Gagl offering available for clients located in the United States. Gagl Standard (available since 2023) is an audio subscription service that works in conjunction with Comrex IP audio codecs such as ACCESS or BRIC-Link. It allows up to five remote contributors to connect at the same time using consumer-grade equipment such as laptops and smartphones. They just plug in a headset, click a link, and are connected. ComrexMix-minus is handled internally by Gagl.  Since guests or reporters are using equipment they are already familiar with, Gagl is accessible to everyone. Even if no conferencing is desired, Gagl provides a simple way to bridge the audio from computer and smartphone browsers to Comrex codecs, avoiding the need for a hardware codec in the field.

Gagl Standard is available worldwide for $35 per month or $350 per year.

Gagl + Hotline takes that one step further. In addition to all Gagl Standard features, one guest or contributor can also connect by dialing a 10-digit phone number provided with each Gagl + Hotline subscription. Four additional participants can “Gagl”-in using the standard browser link.  If the Hotline caller uses an AT&T, T-Mobile or Verizon cell phone, these calls will sound dramatically improved, with much higher fidelity than a normal phone call. The caller’s HD Voice audio will be presented within the Gagl interface for use on-air. Alternatively, Gagl can be configured to pass Hotline calls directly to your codec for unattended operation.

Gagl + Hotline is available in the United States only for $50 per month or $500 per year.

Providing flexibility for guests who can’t come into the studio was a driving force behind Gagl’s creation following the COVID pandemic. Gagl + Hotline creates even more options for anyone to connect to the studio – whether it be a VIP, a non-technical guest, a reporter with breaking news, or the unexpected drop-in – and have them sound so good that you’d never know they were calling from a cell phone. Gagl + Hotline is simple for contributors to use, and studios get to use a Comrex hardware codec they may already have to stream that high-quality audio with familiar pro-grade audio outputs that integrate into their studio console.  In addition, Comrex has released Gagl Solo, a stripped-down version of Gagl Standard for a single participant to connect to the studio. No paid subscription is required to use Gagl Solo.

For more information on Gagl or other Comrex products, please visit the Comrex website at www.comrex.com or contact Comrex at 1-978-784-1776 or email info@comrex.com.

Industry News

Monday Memo: Interview Tip

By Holland Cooke
Consultant

Too often, I hear questions as long as (or longer than) replies.

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Take a lesson from the late, great King of Talk. I remember Larry asking…

  • Bob Hope: “Who do YOU think is funny?
  • David Duke: “Don’t you ever get tired of hating?”
  • Frankie Valli: “Whose songs are on YOUR iPod?”

Short “Why…” questions, about things the listener might be wondering, are useful. “Why is ____ SO expensive?”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

McMullen Tabbed to Call Marlins’ Radio PBP

Jack McMullenThe Miami Marlins announced this morning (2/7) the hiring of Jack McMullen as the lead play-by-play announcer on the Marlins Radio Network. McMullen takes over for Kyle Sielaff, who is the new lead TV play-by-play voice for Marlins games on FanDuel Sports Network.  A graduate of the S.I. Newhouse School of Public Communications at Syracuse, McMullen spent the previous three seasons on the radio broadcast for the Pirates’ Triple-A affiliate. Before then, he called games for the Brewster Whitecaps in the Cape Cod League (2018) and the Short Season Auburn Doubledays of the Nationals’ system (’19). The Chicago native’s other experience includes serving as director of podcasting for Just Baseball Media, hosting the network’s flagship show “The Just Baseball Show,” play calling for ESPN+/Learfield and working as part of the broadcast and production teams for various programs during his time at Syracuse. A rotation of analysts will team up with McMullen in the booth: Rod Allen, Jeff Nelson, Gaby Sánchez and Kelly Saco. Joining the mix will be three-time Emmy Award winner and longtime FanDuel Sports Network host and reporter Craig Minervini as well as former Marlins All-Star reliever and SiriusXM MLB analyst A.J. Ramos. McMullen will make his Marlins Radio Network debut on Feb. 22, when the Marlins open Grapefruit League action against the Cardinals at Roger Dean Chevrolet Stadium. He will call every Spring Training and regular-season game on WINZ 940, the Marlins’ English radio flagship station, and develop ancillary Marlins Radio Network content with pregame show host Stephen Strom.  “We can’t wait to introduce Jack to the South Florida community as we enter an exciting chapter of Marlins baseball, and we know Jack is the perfect fit to tell our story,” Marlins vice president of public relations and communications Jon Erik Alvarez said. “His broadcast style, baseball knowledge and vast multimedia experience will connect with our listeners and extend the reach beyond the booth as we look to improve upon the recent growth of the Marlins Radio Network.”

 

Industry News

Edison Research: The Top 50 Podcasts in the U.S. for Q4 2024

imEdison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. All respondents reported listening to podcasts in the last week.

Since Q3 2024, the top four podcasts – “The Joe Rogan Experience,” “Crime Junkie,” “The Daily,” and “Call Her Daddy”have maintained their rankings in that order.

1. The Joe Rogan Experience
2.
Crime Junkie
3.
The Daily
4. Call Her Daddy
5.
This Past Weekend w/ Theo Von (+3 spots)
6. Dateline NBC (+1)
7. SmartLess (-2)
8. Stuff You Should Know (-2)
9. Morbid (+3)
10. Pod Save America (+9)

Top of the charts: “Pod Save America,” hosted by former Obama staffers, makes its debut in the Top 10, no doubt riding the wave of the political news cycle.

After a mid-September launch, “Talk Tuah with Hailey Welch quickly skyrocketed in popularity, debuting at #11. The last episode dropped in mid-December, one day before Welch’s $HAWK crypto debacle and subsequent lawsuit.

In the Top 50 for the first time: The November election likely contributed to several podcasts making their debut in the Top 50 this quarter. “Shawn Ryan Show” appears for the first time at #37, continuing its rise as an interview podcast featuring military veterans, intelligence operatives, and political figures. “The Charlie Kirk Show” breaks in at #49, leveraging Kirk’s influence as the founder of Turning Point USA.

“Candace,” Candace Owens’ independent show, debuts at #45, marking a strong entry following her controversial departure from The Daily Wire in March 2024. Owens launched “Candace” in June 2024 and its rapid rise makes clear her loyal audience followed her to her new venture.

Continued rise of conservative talk: In addition to the conservative talk podcasts making their Top 50 debuts this quarter, several established conservative voices moved higher in the rankings. “The Ben Shapiro Show” climbs from #22 to #14 and “The Megyn Kelly Show” sees a boost from #50 to #27. Meanwhile, “The Matt Walsh Show,” which was last in the Top 50 in Q3 2023, reentered the Top 50 at #45.

The podcast show ranker is derived from data collected continuously during the fourth quarter of 2024, interviewing 5,163 weekly podcast consumers age 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information. This ranker measures reach as a percentage of the weekly podcast listening audience.   For full details, please click here. Edison Podcast Metrics

Industry News

Red Apple Audio Networks Announces Syndication of “The Rush Hour with James Golden (a.k.a. Bo Snerdley)”

Red Apple

Red Apple Audio Networks has added “The Rush Hour with James Golden (a.k.a. Bo Snerdley)” to its growing roster of program offerings. The one-hour daily show airs live weekdays in afternoon drive from 4:00 -5:00 pm ET.  Golden delivers updates on the top news stories of the day, along with a smattering of music from that day in music history to rejuvenate listeners after a day’s work. Company sources say, “Listeners are not only well-informed, they’re also bopping and singing all the way home.”  Golden gained nationwide fame as Bo Snerdley, producer of “The Rush Limbaugh Show. The Rush HourSince then, he has solidified his position as a major radio host with notable audience share growth on flagship 77WABC in New York (41% year-over-year) and impressive weekly TSL of 1 hour and 15 minutes*.  “I am looking forward to connecting every day with listeners in markets all across the U.S.,” Golden tells TALKERS. “During The Rush Hour, we take a look at events that occurred during the day, but we also take a break and have a little fun, too.” “James has attracted a loyal audience that continues to grow,” stated John Catsimatidis, owner of Red Apple Media, Red Apple Audio Networks, and 77WABC Radio. “Many of his listeners remember him from the Rush Limbaugh days, but the audience growth he is experiencing is solely on his own talent. His insights on politics, combined with his love for talk radio, has made him a phenomenal success.” In addition to “The Rush Hour,” Golden hosts a three-hour syndicated Saturday morning program, “The James Golden Show,” which launched into syndication last June. The show has amassed more than 30 affiliates, including five in the Top 50 DMAs. Both programs originate from the Red Apple Audio Networks flagship station, 77WABC Radio in New York. For information on any of Red Apple Audio Networks’ syndicated shows, stations may visit www.redappleaudionetworks.com or contact affiliation@redappleaudionetworks.com.

*Source: Nielsen Radio, New York Metro, P12+, Average Share, Weekly TSL, December 2023, December 2024.

 

Industry News

TALKERS to Serve as Presenting Sponsor of IBSNYC 2025 Conference and Co-locate Innovative “GENERATIONS 2025” at March Event

TALKERS publisher Michael Harrison has announced (1/22) the launch of a new and innovative industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) national convention – IBSNYC 2025 – set for Friday and Saturday March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30img pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six sessions with 16+ luminary industry speakers (to be named shortly) including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in a Changing Media Industry,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more.  TALKERS will also serve as the Presenting Sponsor of the entire IBSNYC 2025 event.

In making the announcement Harrison states, “If this great institution of radio is to survive, let alone thrive in the brave new world ahead, it must meet the challenge of connecting with young broadcasters and listeners… and it needs to do it without hesitation. 2025 will be a pivotal year for radio of all formats – especially our bailiwick of talk radio and talk media – on air and online. There is no radio arena featuring such a massive concentration of young broadcasters and listeners alike as that found in the nation’s college radio community.” Harrison adds, “TALKERS is proud to also serve as the IBS convention’s official 2025 Presenting Sponsor as a show of support and recognition of the organization’s great work and importance. We will live up to the theme of this debut event: ‘Old School, New School, Next School: Learning from Each Other.’ That will be a major take away – as well as the suggestion that the time has come for all broadcasters to begin thinking like entrepreneurs!”

The TALKERS “GENERATIONS 2025” segment of the larger IBS conference will be open to all IBSNYC 2025 registrants who will receive the benefits of its notably reasonable rates to attend the conference and reserve rooms at the hotel. But it is important to move quickly on this while the discounts are still available. For up-to-date information, please click HERE.

For further information about “GENERATIONS 2025” including sponsorship opportunities, please call 413-565-5413 or email info@talkers.com.

Industry News

Cumulus Media | Westwood One AudioActive Group Blog Post: Advertiser Perceptions Indicate National Marketers Are Bullish On The Economy – New Product Launches Are At Record Highs And Ad Spend Will Increase

imgA series of new studies from Advertiser Perceptions reveals national marketers are increasingly confident in the economy, will advertise more, and anticipate new product launches at record levels. Each month, Advertiser Perceptions, a leader in providing research-based strategic market intelligence for the advertising and ad tech industries, surveys 300 executives involved in media brand selection decisions who will spend a minimum of 1 million dollars in ad spend over the next 12 months. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the key findings, examining the outlook national marketers have on the economy:

• Nearly half of marketers say the economy will grow in the coming year, a record high

• There has been a reduction in perceived negative impact of macroeconomic conditions

• The recession that never came; Marketers shake off the dire predictions of 2022 and 2023

• Increasingly, brands and media agencies report the U.S. GDP will impact ad budgets

• 37% of buy-side 2025 ad budgets will be bigger; 53% will stay the course

• Advertiser optimism was higher as of December 2024 than it had been a year earlier

• 2025 new product launches will hit all time high

• All forms of audio see increased ad spending intentions

• Prophet survey of advertisers reveals top-performing marketers consider brand building as a crucial driver of short-term impact

Check out this week’s Cumulus Media | Westwood One Audio Active Group® blog post here.

To view an 11-minute video of the key findings, click here.

 

 

Industry News

Nielsen Publishes “The Record: Q4 U.S. Audio Listening Trends”

NeilsenNielsen published “The Record: Q4 U.S. Audio Listening Trends” (2/3) – a quarterly report card on how U.S. consumers spend their audio listening time, fueled by data from Nielsen and Edison Research.

Here are some highlights from the Q4 (October-December) 2024 report: 

• Audio accounted for nearly 20% of Americans’ daily media time in Q4 2024 – which translated to 3 hours and 54 minutes of daily listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio.

• Listeners spent 67% of their daily time with ad-supported audio with radio, 18% with podcasts, 12% with streaming audio services and 3% with satellite radio.

• Among 18-34 year-olds, radio accounted for 47% of daily ad-supported audio time (down from 51% in Q3), where podcasts accounted for 32%.

• Adults 35+ spent 74% of daily ad-supported audio time listening to radio and only 13% listening to podcasts.

For additional data tables and commentary, visit the full report here.

 

Industry News

Brian Joyce Exits WGOW-FM, Chattanooga

Chattanooga talk radio host Brian Joyce exits Cumulus Media’s news/talk WGOW-FM, Chattanooga afterimg 12 years with the station. A report in The Chattanoogan says that Joyce, who hosted the late morning “Brian Joyce Unfiltered” program, “parted ways” with the station last week. Joyce joined WGOW in 2012 and became part of the morning drive show in 2018, alongside Jim Reynolds and Kevin West. In 2023, Cumulus retooled the morning show bringing Jed Mescon aboard to co-host with Reynolds and Joyce moved to the late morning slot. Read the Chattanoogan story here.

Industry News

KFH, Wichita’s “Bob & Jeff Lutz” Sports Talk Show to End

The Wichita Eagle reports that the father-and-son duo of Bob and Jeff Lutz will wrap their daily sports talk show on Audacy’s KFH, Wichita after this Friday’s broadcast. Bob Lutz has been with the station for almost 24 years. His son Jeff joined him in December of 2015 when they debuted an afternoon drive show that airedimg from 4:00 pm to 6:00 pm. In 2022, the Lutzes moved to the 2:00 pm to 4:00 pm slot to better accommodate their schedules. Bob Lutz is the founder and executive director of the League 42 baseball league that serves inner city and low-income youths, and Jeff Lutz is a full-time digital producer at KWCH-TV, Wichita. In late 2024, KFH notified the duo that it wanted to move the syndicated Jim Rome show into their time slot and move them to the 5:00 pm to 7:00 pm slot. The two tried to produce the show earlier in the day to air at 5:00 but Bob Lutz tells the Eagle that not speaking live with callers took the fun out of the show. Read the Wichita Eagle story here.

Industry Views

Monday Memo: Promo Tip

By Holland Cooke
Consultant

Stations offering – and known for – local news, weather, traffic, and other “survival information” will continue to earn a place in the audio jungle the dashboard has become. So, tell ‘em that you tell ‘em, how and when you are useful. Imaging is an owner’s manual for using the station.

im

One caution: Often I hear service promos that include example sound bites, short clips of a newscast or weather or traffic report, either lifted from actual airchecks or mock-ups. Be careful that what’s being described in promos (“BIG backup on I-95 South at…”) can’t be misconstrued as current information.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

BIA Advisory Holding Radio Revenue Webinar Today (1/30)

Today at 2:00 pm ET, BIA Advisory Services will present a webinar titled, The 2025 Radio Revenue Outlook.img It says, “BIA will share radio ad forecasts to offer a clearer picture of what’s in store this year and which verticals are ready to spend in 2025. The advertising landscape keeps shifting, and we’re here to make sense of it all.” You can register for the webinar here.

Industry News

Nielsen Releases Black Audience Report

Nielsen is releasing its latest research on Black audiences, titled, Engaging Black Audiences. Charlene Polite Corley is Nielsen’s vice president of Diverse Insights & Partnerships and says, “Reaching Black consumers may not be a challenge – but connecting with us can be. Black consumers are leaning intoimg platforms that emphasize conversation and create a sense of connection. To win with this community who wields $2 trillion in buying power, brands must prioritize engagement strategies that center diverse Black experiences and cultural nuances.” The study notes that social media apps have become a haven for Black consumers – Black adults overall spend more time scrolling than their peers. Black millennials (between 18 and 34-years-old) spend the most time on social media among all adults by almost an hour per week. Black adults also have high engagement with radio and podcasts. Radio averages the same as TV in weekly reach with Black adults – each medium reaches 27 million Black adults on average. You can download the report here.

Industry News

Lee Habeeb is This Week’s Guest on Harrison Video Podcast

img

Lee Habeeb, the host and founder of the popular syndicated news/talk radio series “Our American Stories,” is this week’s guest on the TALKERS MEDIA YouTube channel production “Up Close Far Out with Michael Harrison.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. He is the creator and host of one of the most innovative and well-received syndicated talk radio shows to come down the pike in many years. It’s called “Our American Stories” – one of the premiere storytelling shows and podcasts in America. It’s a standout show listeners can go to for comfort and inspiration and hear positive, redemptive stories about a good and great country. Two hours a day, five days a week, our guest and his amazing team of broadcast professionals tell the story of America to Americans. There’s no debate. No opinion. No politics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Watch the podcast in its entirety here

Industry News

WWO: Data Reveals the Cost of Dull Ads

This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dullimg Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.

Industry News

Former Des Moines Sports Radio Hosts Launch Streaming Show

Sports talk radio personalities Ross Peterson and Travis Justice exited iHeartMedia’s sports talk KXNO, Des Moines on November 4 of 2024 as the company was making staff cuts across the country. But the twoimg decided they didn’t want to call it quits and began formulating a plan to take their talents to the digital realm. According to a report in the Des Moines Register, they are launching the streaming program “The Rush” today (1/27). The 6:00 am to 8:00 am show streams live on YouTube, X/Twitter, Facebook and other social media platforms five days per week. The duo survived a round of layoffs in 2020 after their program was canceled but listener blowback caused management to bring them back. Read the Register story here.

Industry Views

Monday Memo: Save The Date

By Holland Cooke
Consultant

imgDon McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”

Consider bumping with Buddy Holly/Richie Valens/Big Bopper hooks and noting the occasion. If you can get away with playing it, Google “American Pie,” and script a short story cool enough to keep someone in a parked car: “They were en route to a ‘Winter Dance Party Tour’ concert in Fargo, North Dakota, but they never made it.” Many who have loved the song for years might figure its lyrics are just randomly nostalgic and not know.

Listeners HEAR stuff like that; and you sound less robotic than so much of what radio has become. You seem to actually know what day it is, especially if they heard you play “I Got You Babe” the day before (It’s Grounnndhog Dayyy!”). Or if you bump or play “Vehicle” by The Ides of March…on The Ides of March,” the 15th.

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On Mother’s Day (May 11 this year) the Intruders’ “I’ll Always Love My Mama” is sweet. On Father’s Day (June 15), The Winstons’ “Color Him Father.” And scoff now and believe me later: Dads will be moved-to-tears by “The Men in My Little Girl’s Life” by Mike Douglas.

If corporate isn’t listening, sneak in “Ode To Billy Joe” on “the third of June, another sleepy, dusty delta day.” And “do you remember the twenty-first of September?” (Earth Wind & Fire). Radio is defending against AI-in-the-cloud competitors. So, seem human. I can help. Download my 2025 Events & Occasions Calendar, and fill-in local events and occasions. It’s a free PDF at HollandCooke.com 

Holland Cooke is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Lee Habeeb is This Week’s Guest on Harrison Podcast

Lee Habeeb, the creator and host of the super-successful, syndicated program, “Our American Stories,” is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Habeeb is one of the most accomplished and influential storytellers in news/talk radio. “Our American Stories”img (distributed by Premiere Networks) which runs two hours per day, five days per week on stations across the nation, is one of the most innovative and well-received syndicated talk radio shows (as well as podcasts) to come down the pike in many years. It is described by Habeeb as follows: “There’s no debate or opinion. No imgpolitics. No news. Just stories that bring people together around common values, themes, and the founding principles and ideals of our nation. Stories that create a space for listeners to escape the news and noise of the day and be moved and informed. To listen and learn.”  Habeeb’s talk show credentials are formidable. He co-founded Laura Ingraham’s national radio show in 2001, moved to Salem Media in 2008 as VP of content, and launched “Our American Stories” in 2016. He’s a University of Virginia Law School graduate, a Newsweek essayist, and lives in Oxford, Mississippi with his wife Valerie and daughter Reagan. He is currently ranked #11 on the TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. Harrison and Habeeb engage in an illuminating conversation about the importance of history and the power of storytelling. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Cumulus Media’s 2025 Audioscape Dives into Podcast Advertising

This week’s Cumulus Media | Westwood One AudioActive Group blog presents data from Cumulus Media’s 2025 Audioscape report that examines the latest podcast consumer trends from Edison Research’s Podcastimg Metrics and “Share of Ear” Report, MRI-Simmons, Screen Engine/ASI, Podscribe, and Magellan AI. Four of the key findings from this are: 1) Podcast ad campaigns are too light: No brand is coming close to “saturating” podcast audiences; Brands should allocate 5% of digital budgets to podcasting; 2) After five years with a median age of 33 to 34, podcast audiences finally age to 36, reflecting broader appeal with older audiences; 3) Screen Engine/ASI: Podcast audiences offer CTV advertisers significant incremental reach; and 4) Podcasts tighten their grip on audio audiences: Among podcast listeners, 35% of all audio time spent now goes to podcasts. Read the full blog post here.

Industry Views

Monday Memo: Your Donald Trump Elevator Speech

By Holland Cooke
Consultant

imgHere’s the script:

Imagine this: you’re downtown at (name the big hotel).

You step into the elevator at the lobby level. You press 7.

The elevator stops as 2.  The doors open.  In step four tall men.  Black suits. Earpieces.

And behind them, the president of the United States.

He’s moving from a holding area on the 2nd floor, to his speech in the ballroom on the 10th floor.  You’re getting out on the 7th floor.

The President smiles and reaches out to shake your hand.

What would you ask… or tell… newly inaugurated President Trump… if you had his undivided attention for the time it takes the elevator to get from Floor 2 to Floor 7

im

[phone number, nice-N-slow]

Prep: Gather these SFX…

  • Elevator doors open/close.
  • That “ding” when you’re passing floors. You’ll actually hear the caller start talking faster!
  • Scuffle (Secret Service wrestling the caller to the floor after a rude remark)

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on X (Twitter) @HollandCooke and connect on LinkedIn

Industry News

UP CLOSE FAR OUT: Talk Show Host Jeff Katz of WRVA, RIchmond, Talks About Radio as First-Responder and Societal Safety Net – Don’t Miss This!

UFCO with Michael Harrison and guest Jeff Katz

Longtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on “UP CLOSE FAR OUT with Michael Harrison.”  Katz is the tremendously popular 3:00 pm – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach. In addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years supplementing his daily “take” on the issues as a champion of law enforcement, the needy, disaster victims and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from service organizations and public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities where he is sure to make a positive difference in people’s lives. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  It’s emotional, compelling and touches directly upon the very heart of 21st century radio.

To watch the entire uninterrupted video on the TALKERS MEDIA YouTube Channel, click here

 

Industry News

WRVA, Richmond’s Jeff Katz Talks About Radio As First-Responder and Societal Safety Net

Jeff KatzLongtime talk radio mainstay and TALKERS Heavy Hundred member, Jeff Katz is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Katz is the tremendously popular 3:00 – 6:00 pm host at Audacy’s WRVA, Richmond, VA where he has developed a national reputation within the broadcasting industry as a champion of public service and community outreach.  Michael MH HarrisonIn addition to being a compelling political commentator and dazzlingly entertaining personality, Katz – a former Philadelphia police officer – has worked tirelessly for years as a champion of law enforcement, the needy, and the disabled.  A former recipient of the TALKERS “Humanitarian of the Year” award, Katz has received numerous honors over the years from public officials including the President of the United States, Director of the FBI, and Governor of Virginia.  Just recently, VA Governor Glenn Youngkin appointed Katz to the Virginia Board for People with Disabilities. Katz and Harrison discuss radio’s handling of the current water crisis afflicting central Virginia, which has been overshadowed, in terms of national attention, by the Southern California wildfire disaster, in addition to the importance of radio as an invaluable societal safety net.  Don’t miss this.  To listen to the podcast in its entirety, please click HERE.

 

Industry News

NEW Cumulus Media | Westwood One Audio Active Group Blog Post: Claritas And MARU/Matchbox Test Indicates Major AM/FM Radio Campaign Drives Significant Brand Awareness And Growth In Leads and Sales

One of the largest tests of AM/FM radio advertising was conducted in Spring 2024 in just over 20 local markets. The campaign ran across a broad mix of small, medium, and large markets. The two-month AM/FM radio campaign featured heavy media weight with 500 monthly GRPs, generating a monthly reach of 75% and a 7 frequency. Claritas and MARU/Matchbox both ran studies on the campaign. The results are highlighted in this week’s Cumulus Media | Westwood One Audio Active Group® blog.

Advertising creates memories and memories generate sales; Clicks don’t generate sales

A significant test of AM/FM radio advertising in over 20 markets found AM/FM radio worked: Total unaided brand awareness grew +10%; Among heavy AM/FM radio listeners unaided awareness soared +16%

Claritas attribution measurement revealed the AM/FM radio campaign generated an +8% lift in leads, +8% increase in signups, +9% in registrations, and +12% growth in purchases

  A series of Tracksuit brand studies for TikTok revealed successful brands need to “be known before their needed.” The greater the awareness, the greater the conversion rate. A strong brand makes performance marketing work harder.

Check out the completely new blog post HERE.

Watch the 12-minute video of the key findings HERE.

To download the slides, click HERE.

Industry News

TALKERS News Notes

Golden MicBrian Lawlor, president, Scripps Sports, has been named the recipient of the Broadcasters Foundation of America (BFOA) 2025 Golden Mic Award, to be presented at the annual black-tie fundraiser on Monday, March 10 at the Plaza Hotel in New York City.Brian Lawlor The BFOA is the only charity devoted exclusively to helping broadcasters in need from illness or tragedy…..Michelle JersonVeteran broadcaster Michelle Jerson‘s weekly one-hour travel/parenting program “Passport Mommy” has been added to WPHT,Philadelphia on Saturdays at 12:00 noon.  The informational and entertaining show is distributed by Radio America.Stations interested can contact Jennifer Dedes at Radio America: jdedes@radioameria.com…..iHeartMedia announced (1/13) the latest podcast programming for iHeart Women’s Sports. Eight new shows will launch on the network in early 2025 featuring renowned female athletes like Ashlyn Harris, Mel Reid, Lexie Brown and more. The new expanded lineup further emphasizes iHeartMedia’s stated commitment to bringing equitable media coverage to women’s sports…..TALKERS publisher Michael Harrison is available to do interviews on talk shows across the nation to discuss the latest music video release by Gunhill Road (the perennial pop music ensemble in which he is a member) – an anthemic tribute to talk radio – which has been gathering tens of thousands of views and downloads around the globe. Harrison talks about the state of talk radio in 2025 and its continuing importance as a vital communications/cultural venue.  Harrison can be reached via email at info@talkers.com.  To view the video, please click HERE.

 

 

Industry Views

MONDAY MEMO: Retire a Sales Kit Cliché

imBy Holland Cooke
Consultant

If it’s not too late for a New Year’s resolution: No more pictures of studio equipment.

Do your sales promotion material and/or your station website and/or social media graphics have a photo of a studio console? A microphone? Towers? Is that supposed to impress prospective advertisers?

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To them, how-we-do what-we-do is MUCH less interesting than who consumes our work. What does your prospect sell? Show them pictures of people who buy that, our listeners.

Equipment worth showing: Devices people use to consume our work. Depict the target demographic in-car, and interacting with Alexa, and using the station app, and scrolling the station’s Facebook, etc. And, yes, show microphones, in studio shots of local talent, which will distinguish you from robotic competitors.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

LA Wildfires Dominate News and Conversation – SoCal Radio Rises to Occasion

Artistic Depiction
As Michael Harrison wrote in TALKERS at the start of the new year’s first full week (1/6), “Each year at this time, I am invariably asked by broadcasters, reporters, and friends, ‘What do you think we’ll be talking about in the new year ahead?’  And each year I give the same answer:  THE UNEXPECTED.”

Here we go again. Within what seems like mere moments after the optimistic news broke that California was again gaining population after years of depletion, the apocalyptic wildfires that sprung out of heavy winds and dry conditions in the Pacific Palisades pounced upon L.A. County and circled its metro like a raging beast from hell – thrusting local radio into its familiar role as a vital informational first responder.  Add to that, radio’s invaluable service as an emotional support provider for a confused and terrified public is on display.  TALKERS is receiving reports from Southern California and points throughout the Golden State that radio is, indeed, rising to the occasion with many all-news, talk and public radio outlets taking a wall-to-wall, “all hands-on deck” personnel policy both in studio and remote scenarios. This is especially important in areas where the power has gone out and car or battery-driven radios provide instant access to weather, traffic and other vital facts. The fires have also set off figurative sparks in terms of political finger pointing and emotional venting regarding budgets, preparedness, and general political accountability. Major industries – housing, entertainment, sports, healthcare and public safety – are being shaken to the core. No venue performs the service of unpacking all that on a mass level better than live, local, spoken word radio.

Broadcasters Foundation to the Rescue. As the wildfires continue to rage and spread in the Los Angeles area, the Broadcasters Foundation of America (BFOA) wants to remind broadcasters in Southern California that Emergency Grants are available for those who qualify.  “We have set aside Emergency Grant Dollars to provide financial assistance to broadcasters in LA who are in need,” stated Tim McCarthy, president of the Broadcasters Foundation.

The BFOA Emergency Grant Application Process is streamlined to deliver financial aid to those in need as speedily as possible, usually within weeks.  Historically, it can take a week or more for victims of disasters like these wildfires to apply because their lives have been upended and they may not have immediate access to the internet, etc. For those broadcasters, the BFOA has set up an emergency phone number at 212-373-8250. To apply directly on line, broadcasters may go to www.broadcastersfoundation.org

Industry News

TALKERS News Notes

Two Pros and a cup of JoeFOX Sports Radio Features Live Broadcast from Orange Bowl.  FOX Sports Radio’s “Two Pros and Cup of Joe” with (pictured above l-r) Brady Quinn, LaVar Arrington and Jonas Knox will broadcast live from Fort Lauderdale, beginning this morning (1/8), as part of the network’s coverage of the Orange Bowl featuring a matchup between Quinn’s alma mater Notre Dame and Arrington’s alma mater Penn State tomorrow (1/9). 2 Pros and a JoeWith a spot in the National Championship on the line for the Fighting Irish and Nittany Lions, “Two Pros and a Cup of Joe” will bring all the excitement before, during and after the game as the show broadcasts live from 6:00 am – 9:00 am ET at Le Meridien Dania Beach, the media hotel for the game, from January 8 – 10, 2025.  “Two Pros and a Cup of Joe” featuring Quinn – former Notre Dame Quarterback who set 36 single-season and career records, and was a first-round draft pick; LaVar Arrington – College Football Hall of Famer, three-time Pro Bowl Linebacker and No. 2 overall draft pick; and sports radio veteran Jonas Knox is available nationwide on more than 380 stations, in addition to FOX Sports Radio’s channel on iHeartRadio and www.FOXSportsRadio.com.

iHeartMedia and the National Football League Extend Their Multi-Year NFL Podcast Network Partnership. Lots to SayiHeartMedia, the  and the National Football League (NFL) today (1/8) announced an extension to the exclusive partnership that first launched the NFL Podcast Network in 2021. As part of the deal, new original podcasts and NFL Club shows will debut each year, and existing favorites will continue to be available on the NFL Podcast Network. Additionally, iHeart will identify other existing podcasts to join the NFL Podcast Network during the deal, growing the partnership’s reach and scale.  “The NFL Podcast Network continues to grow and capture new audiences, and we’re thrilled to strengthen the successful partnership between iHeart and the NFL with new shows and the addition of more team podcasts,” said Will Pearson, president of iHeartPodcasts. “Our new extended deal is guaranteed to bring fans closer to the game, players and teams they love and keep listeners up to date on the insider information they want to hear.” “We are incredibly excited to continue our partnership with iHeartMedia,” said Brent Lawton, NFL VP of business development and strategic investments. “Since its launch in 2021, the NFL Podcast Network has delivered NFL fans best-in-class storytelling and podcast content, and we look forward to developing new podcasts and more content with iHeart.” The first new show for 2025,“Lots To Say with Bobby Bones and Matt Cassel,” will pair iHeart’s nationally syndicated personality Bobby Bones with former Pro Bowl NFL quarterback Matt Cassel as they talk football, music, current events and their personal lives. Based in Nashville, the hosts will be joined in the studio by celebrity friends as they discuss the hottest topics in football and beyond. Upcoming guests will include music sensations Tim McGraw and Parker McCollum; NFL greats Jared Allen and Boomer Esiason; and more.

Mark Walters’ Syndicated “Armed American Radio” Shows Continue Growth. AAR The long-running, liberty-based syndicated show “ArmedAmericanRadio” and its sister property “AARDailyDefense,” owned and hosted by one of the nation’s leading Second Amendment advocates, Mark Walters, continues to add affiliates.  Walters kicks off 2025 on a roll with new affiliates: KLID-AM, Poplar Bluff, MO; WBNR, Beacon, NY; WKDP-AM Corbin/Lexington, KY; WKDP-FM, Corbin/Lexington KY; KOMY-AM, Santa Cruz, CA; WLNA-AM, Peekskill, NY; WAJZ-FM, Albany, NY; and WGHQ-AM, Poughkeepsie, NY.  Walters, among his many civic activities, is on the Board of Directors of the Citizens Committee for the Right to Keep and Bear Arms.

 

Industry Views

MONDAY MEMO: “Tomorrow’s Tech 2025”

By Holland Cooke
Consultant
imHello from fabulous Las Vegas, where the faded Tropicana is now a heap of rubble holding space for the Las Vegas Athletics stadium; and where SO much else here changes between visits. There is just too much do-re-mi at stake for this place not to continue to strive to surprise and satisfy, and keep ya comin’ back for more… which is also the ballgame for broadcasters and podcasters.

CES

What began 100 years ago as the Radio Manufacturers’ Association evolved into the Consumer Electronics Association, then morphed into the Consumer Technology Association. This week’s event is still called “CES,” but what’s happening here is less about electronics technology things than now we experience our lives.

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CES2025 began with its perennial research presentation, the deck you can see at https://www.ces.tech/techtrends2025. Even without yesterday’s live narration by CTA’s Brian Comiskey and Melissa Harrison, this information is a real whack-on-the-side-of-the-head.Compose, offer, and deliver your work accordingly, or suffer diminishing returns.

As I have in past years, I am offering TALKERS readers daily 60-second CES reports for air all this week. Simply download each report from HollandCooke.com the night before. No charge, no paperwork, no national spot.
Holland Cooke is a consultant working the intersection of broadcasting and the internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

MONDAY MEMO: Could you be next?

By Holland Cooke
Consultant
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Each day’s trade press reports how station managers are being saddled with entire regions. Key daypart talent in top 10 markets is being simulcast in other top 10 markets. In 2024, WCBS disappeared entirely. KGO is long-gone. Consolidation cutbacks have been brutal, and more are inevitable.

Accordingly, nine suggested New Year’s Resolutions, smart moves if you’re still working.

1. RESOLVE to build an email list. It’s yours. You control it.

2. RESOLVE to interact with your email list. If they gave you their address to begin with, that was only the beginning. They’re your tribe. Engage them and nurture ongoing relationships.

3. RESOLVE to become more curious about your own species. Eavesdrop on real people, in line at Wal-Mart and Dunkin’ and everywhere else. When you go to renew your driver’s license, look around the room. Then…

4. RESOLVE to focus your show outward. It’s not a show about you and your life. It’s about listeners and their lives. Choose issues and topics that will confront a listener today, right now. Your goal is making phones ring. When it’s caller-after-caller, you sound popular… and advertisers notice. Screen for callers that’ll prompt responses. You’re moderating a chat room, not standing on a soap box. People now favor interactive media. Talk radio survivors will be hosts who excel at two-way radio.

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5. RESOLVE to aircheck every show. Not just to keep your resume fresh, but as a self-teaching tool. Wait two weeks before listening, to hear your work with fresh ears.

6. RESOLVE to be the sales department’s MVP. NOBODY can sell your show like you can. Heck, you might ask for more (and get it) than reps would. But even if you don’t carry a list, make yourself available to go on calls. Your on-air pitch will be better-informed and more-effective than sounding like you’re reading-copy. And listen to the retailers you meet. They have a keen sense of their customers’ issues.

7. RESOLVE to create non-radio income streams. The skill set you have as an on-air host or programmer will advantage you in many other walks of life. And remember, if you’re on-air, you enter other local industries with another advantage, your name, “a brand.” And here’s some highly recommended reading, “Making A Living Without a Job,” by Barbara Winter, whom I’ve interviewed. Consider driving Uber, if only to chat-’em-up. You’ll crush Resolution #3 above.

8. RESOLVE to save more aggressively. “Save WHAT???” you ask. Simply saving-money-you-now-may-be-spending-unnecessarily can make a big difference. The loudest sucking sound you’ll hear is coming from that plastic in your wallet. Finance charges are calculated so that you’ll never pay off your card by making the minimum payment. Got a mortgage? Refinance. Brokers are competing for your business, and you could save a couple hundred a month. How often do you eat out?

9. RESOLVE to get it together. Whatever it is that you know you should do but haven’t. Quit smoking. Get more exercise. Cut down on carbohydrates and sugary crap. Drink more moderately. Get organized at home. As Dave Ramsey says, “Sell stuff!” Move-the-ball on that kinda stuff, and you’ll be readier for what happens next.

Reminder: As announced in last week’s column here, I am offering TALKERS readers daily 60-second reports from massive, mind-boggling CES2025, for air Monday 1/6 to Friday 1/10. Simply download each report from my web site the night before. No charge, no paperwork, no national spot. If you sell a local sponsorship, keep the money. For a sample report you can use to pitch, hit HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry News

Neil Cavuto Exits FOX News

Neil Caputo

After 28 years on the job, FOX News (FOX News Network and FOX Business Network) host/commentator Neil Cavuto surprised his audience at the conclusion of his “Your World” show yesterday (12/19) by announcing that it would be his final show with the network. During his long run, the business news specialist – often on the receiving end of Donald Trump‘s ire – wore a number of hats at FOX and was known for his independence even when it meant taking on positions unpopular with the network’s base viewers. Cavuto closed the show with the following remarks, “This is it. The final segment, but today I also wanted to let you know this is my final show. I’m leaving FOX. I’ve been planning this day for some time, this just seemed like a good time. Now, some of you might be thinking, ‘well, Neil, it is about time!’ After all, I’ve been doing this for nearly three decades here. You know, there are people working with me now, who weren’t even born when I started at FOX — that’s how old I am. But I’m not leaving journalism, I’m just leaving here. But I’m forever grateful to my bosses here. They have been very good to me these many years and offered a very generous opportunity for me to stay years more.”  To view Cavuto’s full closing remarks from yesterday’s broadcast, please click HERE.

 

Industry News

“Don’t Stop Talking” Video Getting Thousands of Views and Downloads – Anthemic Musical Tribute to Talk Radio – Edited Versions for Quick Airplay Now Available – Don’t Miss This!

Gunhill Road, the perennial pop music ensemble that has attracted hundreds of thousands of worldwide followers with its growing repertoire of issue-oriented songs and music videos, released an anthem late last week celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written by band members Steve Goldrich, Paul Reisch, Brian Koonin, and TALKERS publisher Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of almost 100 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the rapidly-paced video components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio.  This amazing piece is the group’s way of giving back.”

To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  To download the 1:03 or :40 edits of the song, please click HERE or HERE

Industry News

Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020

Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the “Latino Podcast Listener Report 2024” in a webinar hosted by Gabriel Soto, senior director of research at Edison Research, Elsie Escobar, director of community and content at Libsyn, and Briana Mendez, senior sales marketing manager at SiriusXM Media.im The webinar offered up to five years of trending data and new findings about Latino podcast listeners as well as video interviews of podcast creators discussing how they’ve utilized the studies throughout the years. According to the study, 43% of U.S. Latinos age 18+ are monthly podcast listeners, a 72% increase since 2020 (25%).

Key findings include:

• Female listenership is up: Women now account for half of the U.S. Monthly Latino Listening population, making the composition of Latino podcast listeners 50% women and 50% men for the first time.

Social media is a dominant source for podcast discovery: 47% of U.S. Latino monthly podcast listeners age 18+ first discovered podcasting by seeing it on social media, compared with 30% in 2020.

• YouTube gains share as the service used most often to listen to podcasts: 40% of U.S. Latino monthly podcast listeners age 18+ say they use YouTube the most to listen to podcasts – a 12-point increase from 2020. Thirty percent search on YouTube most often to find out about podcasts.

• Latino podcast listeners’ preference for video podcasts is up: Since 2021, U.S. Latino monthly podcast listeners age 18+ have increased their consumption of video that they actively watch while listening by 23% (2021: 70% vs. 2024: 86%), surpassing audio only podcasts at 72%.

• Gen Z and Millennial U.S. Latino listeners are more likely to listen or watch podcasts with other people: 43% of U.S. monthly Latino podcast listeners age 18+ have listened to or watched podcasts with others. Listeners aged 18–24 are 47% likely to share their podcast listening experience with others, those aged 25–34 are 46%, and those aged 35–44 are the most likely to listen to or watch podcasts with others at nearly half (49%).

• Latinos are spending most of their days with podcasts for entertainment: 78% of U.S. monthly Latino podcast listeners age 18+ “strongly agree” or “somewhat agree” that they listen to podcasts when they want to be entertained – an 8-point increase since 2020.

“Latinos have been trailblazers in podcasting, driving trends from leading the early adoption of YouTube to fueling the rise of video podcast consumption,” said Elsie Escobar, Director of Community and Content at Libsyn. Beyond educational content, Latino listeners are embracing a broader range of podcasts, from entertainment to inspirational stories. This growing diversity creates exciting opportunities for advertisers to connect with a vibrant audience and align brand messaging with their lifestyle interests and values.”

Soto says, “The number of Latinos consuming video podcasts has surpassed the number of those listening to audio-only shows. If the young Latino demographic is any indication of how listening will take shape among the rest of the podcast audience, podcasters will have another reason to consider video as part of their content.”

Click here to download the report.