Washington | TALKERS magazine

WTOP-FM, Washington Enters Partnership with WJLA-TV for Weather

By TALKERS | March 27, 2023 by TALKERS

A deal between Hubbard Broadcasting’s all-news WTOP-FM, Washington and Sinclair Broadcast Group’s WJLA-TV, Washington will see WJLA’s team of experienced meteorologists providing round-the-clock weather reports every 10 minutes on WTOP News. WTOP director of news Julia Ziegler says, “WTOP listeners rely on our traffic and weather reports on the 8s. We are excited to begin this partnership with our colleagues at WJLA and bring unprecedented live weather coverage to the DC region, especially on those days when it matters most.” The collaboration with WJLA restarts a longtime partnership between the two news stations. WJLA previously provided weather coverage on WTOP for more than 10 years.

Industry News

Round Two of February PPM Released

By TALKERS | March 24, 2023 by TALKERS

The second of four rounds of ratings data from Nielsen Audio’s February PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s February 2023 sweep covered February 2 – March 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media’s news/talk WMAL-FM adds four-tenths to finish the survey with a 3.8 share (weekly, 6+ AQH share) but remains ranked #7, while Hubbard Broadcasting’s crosstown all-news WTOP-FM jumps eight-tenths to an 8.6 share lifting it to the #2 rank. iHeartMedia’s news/talk WRKO, Boston rises four-tenths to wrap the survey with a 4.1 share good for the #9 rank, while sister all-news WBZ-AM falls seven-tenths to finish with a 4.6 share that leaves it ranked #6 in the market. In Seattle, Bonneville’s news/talk KIRO-FM sheds seven-tenths to close with a 5.4 share that moves it from the #2 rank to #5, while Lotus Communications’ crosstown all-news KNWN-AM/FM falls 1.2 shares to finish with a 4.3 share and falls from #3 to #9. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

February 2023 PPM Ratings Takeaways – Part Two

By TALKERS | March 24, 2023 by TALKERS

February 2023 PPM Data – Information for the February 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s February 2023 sweep covered February 2 – March 1.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are January 2023 – February 2023 (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.4 – 3.8, +.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 7.8 – 8.6, +.8, third to the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.7 – 3.1, +.4, #14 to #10

WJFK-FM’s internet stream 1.0 – .9, -.1, flat at #19

Public Radio News/Talk: American University-owned WAMU 12.9 – 12.1, -.8, #1

Number One 6+: public radio news/talk WAMU, 15^th month in succession, 12.9 – 12.1, -.8

Largest 6+ January 2023 – February 2023 Increase: classical WETA (+.9)

Largest 6+ January 2023 – February 2023 Decrease: public radio news/talk WAMU (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 3.7 – 4.1, +.4, #11 to #9

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 5.3 – 4.6, -.7, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins) 8.8 – 7.5, -1.3, #1

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 3.9 – 3.2, -.7, #10 to #13

Public Radio News/Talk: Boston University’s WBUR flat at 4.5, sixth to seventh

WGBH Educational Foundation-owned WGBH 3.5 – 3.4, -.1, repeats at #12

Number One 6+: sports talk WBZ-FM, second consecutive month, 8.8 – 7.5, -1.3

Largest 6+ January 2023 – February 2023 Increase: adult contemporary WMJX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: sports talk WBZ-FM (-1.3)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 4.1 – 5.3, +1.2, eighth to fourth

Number One 6+: Cox Media Group adult contemporary WFEZ, second month in succession, steady at 8.9

Largest 6+ January 2023 – February 2023 Increase: public radio news/talk WLRN (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: classic rock WBGG (-.9)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” 6.1 – 5.4, -.7, second to fifth

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.5 – 4.3, -1.2 third to ninth

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” 3.0 – 2.4, -.6, #15 to #18

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.9 – 5.5, +.6, sixth to fourth

Number One 6+: iHeartMedia classic rock KZOK, first month, 4.3 – 6.5, +2.2

Largest 6+ January 2023 – February 2023 Increase: classic rock KZOK (+2.2)

Largest 6+ January 2023 – February 2023 Decrease: triple A KPNW (-1.7)*

*Represents the largest January 2023 – February 2023 decrease (6+) of any station from these 12 PPM-markets

Note: KNUC flipped from country to triple A KPNW on February 14.

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.6, +.1, repeats at #16

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 5.0, +.4, eighth to ninth

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings) 6.8 – 6.3, -.5, third to fourth

WXYT-FM’s internet stream 1.9 – 1.3, -.6, #18 to #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.7 – 2.8, +.1, steady at #15

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.3 – 7.4, +.1

Largest 6+ January 2023 – February 2023 Increase: CHR WKQI (+1.4)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary WNIC (-1.1)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.2 – 3.0, -.2, tenth to ninth

Bonneville-owned KTAR-FM “News 92.3 FM” (Sun) 2.4 – 2.9, +.5, #17 to #11

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” (Sun) 2.4 – 2.8, +.4, #17 to #14

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 8.0 – 7.4, -.6, #1

Number One 6+: public radio news/talk KJZZ, second month in a row, 8.0 – 7.4, -.6

Largest 6+ January 2023 – February 2023 Increase: country KNIX (+.9)

Largest 6+ January 2023 – February 2023 Decrease: classic hits-oldies KAZG (-.9)

MINNEAPOLIS

News/Talk: Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 3.4, +.3, #14 to #13

Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) flat at 3.0, repeats at #15

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 1.7 – 2.4, +.7, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild) 7.1 – 5.6, -1.5, second to eighth

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.5 – 6.6, +.1, fifth to third

Number One 6+: iHeartMedia classic hits-oldies KQQL, first month, 6.7 – 7.3, +.6

Largest 6+ January 2023 – February 2023 Increase: jazz KBEM (+1.2)

Largest 6+ January 2023 – February 2023 Decrease: sports talk KFXN (-1.5)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 6.1 – 5.6, -.5, repeats in fourth-place

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 1.6, -.3, #18 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.9 – 6.3, -.6, first to second

Number One 6+: Audacy classic hits-oldies KXSN, first month, 6.4 – 6.8, +.4

Largest 6+ January 2023 – February 2023 Increase: rock KIOZ (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: adult contemporary KYXY (-1.3)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.5 – 4.4, -.1, continues in ninth-place

iHeartMedia-owned WFLA “News Radio 970” 2.4 – 2.1, -.3, #17 to #18

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.8 – 1.2, -.6, #19 to #20

Public Radio News/Talk: University of South Florida’s WUSF 2.8 – 3.3, +.5, #15 to #11

Number One 6+: Cox Media Group adult contemporary WDUV, 19^th month in a row, flat at 7.8

Largest 6+ January 2023 – February 2023 Increase: country WFUS (+1.1)

Largest 6+ January 2023 – February 2023 Decrease: hot AC WMTX (-1.2)

DENVER

News/Talk: iHeartMedia’s KOA “News Radio 850” 3.0 – 2.3, -.7, #15 to #17

co-owned KHOW “Talk Radio 630” 1.9 – 2.0, +.1, repeats at #18

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 4.7 – 4.2, -.5, sixth to tenth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.7 – 4.5, -.2, sixth to eighth

Number One 6+: Bonneville adult contemporary KOSI, fifth consecutive month, 6.2 – 6.1, -.1

Largest 6+ January 2023 – February 2023 Increase: classic rock KRFX; classic hits-oldies KXKL; and public radio news/talk KUNC (+.6)

Largest 6+ January 2023 – February 2023 Decrease: news/talk KOA (-.7)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” 3.9 – 3.5, -.4, #8 to #11

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.7, #18 to #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” 1.2 – .7, -.5, #19 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 5.4 – 5.1, -.3, sixth to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.4 – 4.3, +.9, tenth to eighth

Number One 6+: iHeartMedia adult hits WQSR, first month, 6.8 – 9.6, +2.8

Largest 6+ January 2023 – February 2023 Increase: adult hits WQSR (+2.8)**

Largest 6+ January 2023 – February 2023 Decrease: CHR WWMX (-1.6)

**Represents the largest January 2023 – February 2023 increase (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 5.2 – 5.0, -.2, ninth to tenth

cluster-mate KFTK “Talk 97.1 FM” 1.8 – 2.3, +.5, #17 to #16

iHeartMedia-owned KTLK-FM “104.9 The Patriot” .7 – .8, +.1, remains at #19

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.5 – 3.2, -.3, #12 to #13

Public Radio News/Talk: University of Missouri-owned KWMU 4.4 – 3.8, -.6, flat at #11

Number One 6+: Hubbard Broadcasting adult hits WARH, second month in succession, 10.2 – 9.8, -.4

Largest 6+ January 2023 – February 2023 Increase: classic hits-oldies KLOU (+1.0)

Largest 6+ January 2023 – February 2023 Decrease: triple A KDHX (-1.1)

Up next: February 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry Views

Monday Memo: 5 Ws + $

By TALKERS | February 27, 2023February 27, 2023 by TALKERS

By Holland Cooke
Consultant

Local news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

— Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Round Two of January PPMs Released

By TALKERS | February 23, 2023February 23, 2023 by TALKERS

The second of four rounds of ratings information from Nielsen Audio’s January 2023 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s January 2023 sweep covered January 5 – February 1. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM adds four-tenths for a 3.8 share (weekly, 6+ AQH share) finish and remains ranked #7, while Hubbard Broadcasting’s crosstown all news WTOP-FM is up eight-tenths for a 8.6 share finish that lifts it to the #2 rank. iHeartMedia’s news/talk WRKO rises nine-tenths to wrap the survey with a 3.7 share that boosts it to the #11 spot as sister all-news WBZ-AM jumps half a share to finish with a 5.3 share good for the #5 rank. In Seattle, Bonneville’s news/talk KIRO-FM tacks on six-tenths to finish with a 6.1 share and jumps to the #2 rank, while Lotus Communications’ crosstown all-news combo KNWN-AM/FM is flat at 5.5, and repeats in the #3 rank. See Mike Kinosian’s complete Ratings Takeaways here.

Industry News

WTOP-FM, Washington Announces Changes to News Wheel

By TALKERS | February 21, 2023 by TALKERS

Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past each hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”

Industry News

KDKA-AM, Pittsburgh Presented with World Radio Day Award

By TALKERS | February 15, 2023February 16, 2023 by TALKERS

On Tuesday (2/14) the Academy of Radio Arts and Sciences of America officially bestowed the 2023 World Radio Day Award upon Audacy’s news/talk KDKA-AM, Pittsburgh. The honor is given annually to a station “that exemplifies the best attributes of the radio industry. Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” World Radio Day was celebrated on February 13 in commemoration of the birth of United Nations Radio in 1946. This official international day was proclaimed in 2011 by the 36^th UNESCO General Conference and adopted by the 67^th United Nations General Assembly in 2012. Previous winners include Audacy’s all-news WINS, New York; Hofstra University’s WRHU-FM, Hempstead, New York; and the inaugural winner Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC. Pictured below are (from left to right): Josh Miely, NAB director member experience; Dave LaBrozzi, KDKA-AM brand manager; Michael Spacciapolli, SVP and market manager Audacy Pittsburgh; and McVay Media president Mike McVay, who presented the award on behalf of the jury. Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy, and Radio World.

Industry Views

Stop Throwing Away Weekends

By TALKERS | February 3, 2023 by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

Every radio sales presentation should start with one powerful number. This number – often found under the Sphinx – will dazzle any buyer, but is rarely revealed. The number is Homes Using Radio (HUR). Once upon a time it was part of the conversation. HUR shows how many people are using radio at any given time, a total number.

Studying hour-by-hour HUR reveals the most surprising fact: Saturday 10:00 am – 3:00 pm is the second-most, listening-to-radio daypart after Monday – Friday morning drive. If a station suffers in total weekly audience, the first culprit is often squandering Saturday 10-3!

John Catisimatidis, owner of WABC, New York has taken the station from the depths of despair and turned it into a strong contender. His first act as owner was to dump the paid-for weekend programming and replace it with live, local shows. You could trace the ratings jump on WABC to the moment he placed live shows on Saturday midday.

Bart Walsh, a very successful Washington, DC general manager taught me the secret of Saturday midday. He explained that if Saturday midday’s share is higher than the station’s overall total week share, the next book will go up. If it is lower than the total share, the next book will go down. Amazingly this phenomenon has always proven to be true. I always paid attention to Bart because when he ran WKYS it had a higher percentage of profit than anything else owned by RCA and when he and Donnie Simpson ran it, the station was always #1, 12+. Bart never expensed lunch – or anything else.

The puzzler is that weekends on radio are a built-in win. Americans love weekends. Weekends conjure good feelings and offer discretionary time. Smart stations tap the positive imagery of weekends. Imagine how easy and cheap it would be for a talk station to talk up weekends!

Become the go-to source of weekend activity information. Give away fun prizes that are all weekend related. Go shopping. Share information about local sales and retailer events. The result will be – guaranteed – a significant jump in Monday AM drive cume.

Walter Sabo is a long-time radio industry consultant and thought leader. He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET. www.waltersterlingshow.com. walter@sabomedia.com

Industry News

Round Two of Holiday PPMs Released

By TALKERS | January 26, 2023January 26, 2023 by TALKERS

The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

Monday Memo: Baseball Bonanza

By TALKERS | January 23, 2023January 23, 2023 by TALKERS

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Industry Mourns the Passing of WRHU GM Bruce Avery

By TALKERS | January 16, 2023January 16, 2023 by TALKERS

The vast Hofstra University community, its Lawrence Herbert School of Communication and the greater national radio broadcasting industry mourn the passing of longtime WRHU Radio general manager Bruce Avery. Avery passed away peacefully at home Saturday evening (1/14) after losing a five-year battle against an aggressive form of prostate cancer. He had held the position at the Long Island, NY facility – until his recent retirement in 2022 – since 1994. During that 28-year period, he successfully mentored countless students of radio broadcasting and played a major role in building the multi-Marconi Award-winning WRHU-FM/WRHU.org into a powerhouse among America’s campus radio stations. In 2021, WRHU was the recipient of the prestigious “World Radio Day Award” from the Academy of Radio Arts and Sciences of America in conjunction with the United Nations‘ UNESCO General Conference. Recent recipients of this high honor include WTOP, Washington, DC; 1010 WINS, New York; and KDKA-FM, Pittsburgh. WRHU is the only campus radio station to receive this award. Hofstra University president Susan Posner states, “Bruce was an incredible friend and mentor who had a major hand in turning WRHU into the multi-Marconi award winning station that it is today. We will truly miss Bruce and cherish everything he gave to WRHU. Our thoughts are with his family and friends.” Lawrence Herbert School of Communication dean Mark Lukasiewicz adds, “Our heartfelt sympathies go out to Bruce’s widow Veronica, his children, and his extended family. We were fortunate to be able to celebrate Bruce’s career with him only a few months ago at his retirement luncheon, where former students and colleagues shared stories and fond memories of his decades of service at WRHU. At that event, we announced the establishment of an endowed scholarship in Bruce’s name, recognition of the deep impact he made on generations of students.” For the past two decades, Avery also served as an extremely popular meteorologist on News12 Long Island which posted a heartfelt video tribute to his legacy that you can see here. Funeral arrangements have not yet been announced.

Industry News

KDKA-AM, Pittsburgh Named Recipient of 2023 World Radio Day Award

By TALKERS | January 12, 2023 by TALKERS

The Academy of Radio Arts and Sciences of America announces that Audacy’s news/talk KDKA-AM/W261AX, Pittsburgh is the recipient of the 2023 World Radio Day Award. This special recognition commemorates World Radio Day, celebrated annually on February 13 in commemoration of the birth of United Nations Radio in 1946. It is the fourth annual award given to a U.S. radio station and honors the station that “exemplifies the best attributes of the radio industry.” Recipients may be large or small, commercial or non-commercial, located in any market, and broadcasting in any language. The jury looks for stations that demonstrate “ideals of localism, audience reach, community service, effective use of new digital platforms, diversity in program content and staffing, as well as financial and ratings success.” Previous U.S. winners were Audacy’s WINS-AM, New York; Hofstra University’s WRHU-FM, Hempstead, NY; and Hubbard Broadcasting’s WTOP-FM, Washington. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “This distinguished honor underscores not only KDKA’s unwavering commitment to delivering premier news coverage to the Pittsburgh communities, but the individuals who work tirelessly each and every day to make it happen. We’re proud to join the list of iconic heritage brands that represent the very best the radio industry has to offer.” Jurors included representatives of Fletcher Heald & Hildreth, Radio Ink, The Weiss Agency, TALKERS magazine, McVay Media Consulting, Audacy and Radio World.

Front Page News Industry News

Wednesday, November 2, 2022

By Editor | November 2, 2022 by Editor

Round Two of October PPMs Released. The second of four rounds of ratings information from Nielsen Audio’s October PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s October 2022 sweep covered September 15 – October 12. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, although Hubbard Broadcasting’s all-news WTOP added nine-tenths for a 9.0 share (6+, weekly AHQ share), it remains locked in the #2 spot, while Cumulus Media’s news/talk WMAL-FM drops four-tenths for a 4.1 share finish that keeps it ranked #7. iHeartMedia’s news/talk WRKO, Boston is steady with a 3.8 share and remains ranked #9 while sister all-news WBZ-AM is also unchanged at a 5.3 share and continues in the #5 spot. In Seattle, Bonneville’s sports talk KIRO-AM tacks on six-tenths for a 7.6 share and holds the #1 spot for a second straight month while sister news/talk KIRO-FM adds half a share for a 7.1 share finish lifting it to the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first round) here.

SiriusXM Reports Third Quarter Net Revenue Up 4%. Reporting its third quarter 2022 financials, SiriusXM says its revenue was $2.28 billion, an increase of 4% over the same period in 2021. Net income was down from $343 million in Q3 of 2021 to $247 million in Q3 of this year. The company says it added 187,000 self-pay subscribers during the quarter. Chief executive officer Jennifer Wirtz comments, “We are pleased to report third quarter results that reflect strong execution during the period while leaning into investments designed to ensure SiriusXM will thrive long-term. This quarter we focused on enhancing the listener experience and expanding our unparalleled stable of programming and talent to continue providing our subscribers with the best in audio, both in-car and in the SXM App. From live sports and election coverage to exclusive artist channels and live Small Stage performances, we are thrilled to offer a diverse and differentiated content slate paired with technology that makes it easier than ever to discover new favorites.”

Radio Hall of Fame Inducts Class of 2022. The 2022 Radio Hall of Fame inductees were inducted at a ceremony last night (11/1) at Chicago’s Radisson Blu Aqua Hotel. This year’s inductees were: “Broadway” Bill Lee, WCBS-FM, New York (inducted by Beth Bacall); Carol Miller, WAXQ-FM, New York (inducted by Jim Kerr, a 2018 inductee); Chris “Mad Dog” Russo, SiriusXM (inducted by Stephen A. Smith); Ellen K, KOST-FM, Los Angeles (inducted by Ryan Seacrest, a 2018 inductee); Jeff Smulyan, chairman & CEO, Emmis Communications (inducted by Rick Cummings); Lon Helton, “Country Countdown USA” (inducted by Charlie Cook); Marv Dyson, radio executive (accepting on his behalf were Marv’s son Victor Dyson and Elroy Smith); Suzyn Waldman, WFAN & NY Yankees Radio Network (inducted by Mike Francesa, a 2018 inductee); and Walt “Baby” Love, Gospel Traxx (inducted by Donnie Simpson, a 2020 inductee). Also honored on stage was Mark Thompson, co-host of “Mark & Brian,” and a 2020 inductee. The evening was emceed by KFI, Los Angeles morning star Bill Handel who is pictured here (left) with Radio Hall of Fame co-chair Kraig Kitchin (right). Photo: David Kindler Photography

Baseball Legend Ron Cey Launches New Show with CRN Digital Talk Radio. Baseball legend Ron Cey is joining CRN Digital Talk Radio to host the new program, “We’ll See About That with Ron Cey,” that will be heard Saturdays at 2:00 pm ET. CRN Digital president and CEO Michael Horn says, “One of the iconic stars of the Los Angeles Dodgers and a fan favorite on any team, we are thrilled to have Ron Cey join the CRN team. Ron is entertaining! He brings his expertise and unique perspective to radio and is ready to talk about sports, newsmakers and tell stories that will inspire you!” Joining Cey on his inaugural broadcast is Dodger Hall of Fame broadcaster Jaime Jarrin, who recently retired after being known as the “Spanish Voice of the Dodgers” for 63 years.

Triton Digital Releases Top Streamers for September 2022. The ranking of streaming publishers for September from Triton Digital is released and in the U.S. (6AM-12AM Mon-Sun), iHeartMedia continues its hold on the #1 spot. Based on Average Active Sessions, iHeartMedia is far and away the top dog with 304,338 AAS. At #2 is NPR Member Stations (68,620 AAS), followed by Audacy at #3 (63,410 AAS) and Cumulus Streaming Network at #4 (42,246 AAS). Some of the other radio-centric companies making the ranker are Beasley Broadcasting Corporate at #7 (19,129 AAS), Hubbard Broadcasting at #8 (14,566 AAS), and Salem Communications at #10 (8,568 AAS). This Triton ranker only includes clients that participate for the full month for which the ranker is being released. You can see the complete ranker of the top 25 streaming publishers here.

TALKERS News Notes. The NFL’s Chicago Bears will be heard on Good Karma Brands’ WMVP-AM “ESPN Chicago” beginning with the 2023 season. In addition to operating and distributing the Bears Radio Network, “ESPN 1000” will add pre- and post-game programming as well as create unique content to air on its local shows. GKB SVP and Chicago market manager Keith Williams says, “The Chicago Bears are a best-in-class organization, and we are excited to partner with a charter franchise of the NFL. We are dedicated to delivering a top-notch broadcast for our partners and fans around the Midwest and the world. Our teammates are eagerly anticipating the opportunity to get started and execute at the highest level.” “ESPN 1000” director of content Danny Zederman adds, “‘ESPN Chicago’ is thrilled to be adding the Chicago Bears to our play-by-play roster alongside the Chicago White Sox. Our on-air talent is incredibly passionate about our hometown team, and that passion will show within and beyond the in-game broadcasts, integrated throughout our programming year-round.”…..This past weekend, Penn State and the National Football Foundation & College Hall of Fame jointly honored FOX Sports Radio’s LaVar Arrington – co-host of the network’s weekday morning program, “Two Pros and a Cup of Joe,” with Brady Quinn and Jonas Knox, and co-host of the nationally-syndicated weekend program/podcast, “Up On Game,” with TJ Houshmandzadeh and Plaxico Burress – with an NFF Hall of Fame On-Campus Salute during halftime at the Penn State vs. Ohio State game at Beaver Stadium. Arrington was recognized for his time at Penn State and his upcoming induction into the College Football Hall of Fame in December 2022.

Midterm Elections/Trump 2024, The Economy/Fed Rate Hike, Pelosi Attack Aftermath, January 6/Trump Legal Issues, Russia-Ukraine War, Israeli Politics, RSV Cases Among Top News/Talk Stories Yesterday (11/1). The midterm elections and the fight for control of the House and the Senate tied with former President Donald Trump’s expected run for president in 2024; inflation, fears of a recession and the Fed’s expected interest rate hike; the conspiracy theories surrounding the attack on Paul Pelosi; subpoenas issued in the January 6 investigation and Trump’s other legal issues; Russia’s assault on Ukrainian infrastructure and its weapons deals with Iran; Benjamin Netanyahu’s bid for a third term as Israel’s prime minister; and the soaring rate of RSV in the U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

October 2022 PPM Ratings Takeaways – Part Two

By Editor | November 2, 2022 by Editor

October 2022 PPM Data – Information for the October 2022 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Nielsen Audio’s October 2022 sweep covered September 15 – October 12.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are September 2022 – October 2022 (6+).

The NHL season began October 7; NHL and NFL flagships are noted where applicable.

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 4.5 – 4.1, -.4, repeats in seventh-place

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.1 – 9.0, +.9, locked in the runner-up slot

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.6 – 2.8, +.2, #15 to #13

Public Radio News/Talk: American University-owned WAMU 11.1 – 11.8, +.7, #1

Number One 6+: public radio news/talk WAMU, tenth month in succession, 11.1 – 11.8, +.7

Largest 6+ September 2022 – October 2022 Increase: news WTOP & WTLP (+.9)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WMMJ (-.8)

BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” flat at 3.8, repeats in ninth-place

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” steady at 5.3, continues in fifth-place

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Bruins, New England Patriots) 7.3 – 9.4, +2.1, second to first

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.0 – 4.9, +.9, seventh to sixth

Public Radio News/Talk: Boston University’s WBUR 4.0 – 4.3, +.3, seventh to eighth

WGBH Educational Foundation-owned WGBH 2.3 – 3.0, +.7, #19 to #11

Number One 6+: sports talk WBZ-FM, first month, 7.3 – 9.4, +2.1

Largest 6+ September 2022 – October 2022 Increase: sports talk WBZ-FM (+2.1)*

Largest 6+ September 2022 – October 2022 Decrease: country WBWL (-.7)

*Represents the largest September 2022 – October 2022 increase (6+) of any station from these 12 PPM-markets – as well as the previous 12-PPM markets

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 3.4 – 3.5, +.1, repeats in ninth-place

Number One 6+: Cox Media Group adult contemporary WFEZ, third consecutive month, 8.3 – 8.4, +.1

Largest 6+ September 2022 – October 2022 Increase: Spanish tropical WRTO (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: Spanish tropical WXDJ (-1.7)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 7.1, +.5, third to second

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 3.5 – 4.8, +1.3, #14 to #6

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 7.0 – 7.6, +.6, first

iHeartMedia’s KJR-FM “93.3 FM Seattle’s Sports Leader” 1.3 – 2.3, +1.0, #23 to #19

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.3 – 4.5, +.2, seventh to ninth

Number One 6+: sports talk KIRO-AM, second month in succession, 7.0 – 7.6, +.6

Largest 6+ September 2022 – October 2022 Increase: news KNWN-AM & KNWN-FM (+1.3)

Largest 6+ September 2022 – October 2022 Decrease: adult hits KJAQ (-1.0)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 3.5 – 3.4, -.1, anchored at #13

News: Audacy-owned WWJ News Radio 950” 4.6 – 4.8, +.2, remains in eighth-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings, Lions) 5.6 – 7.1, +1.5, fourth to second and WXYT-FM’s internet stream 1.9 – 1.8, -.1, repeats at #20

Public Radio News/Talk: University of Michigan-owned WUOM 2.1 – 2.4, +.3, carries on at #17

Number One 6+: Beasley Media Group classic rock WCSX, first month, 7.0 – 7.4, +.4

Largest 6+ September 2022 – October 2022 Increase: sports talk WXYT-FM (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies WOMC (-.7)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.1, -.4, #10 to #12

Bonneville-owned KTAR-FM “News 92.3 FM” (Arizona Cardinals) 2.6 – 2.3, -.3, #17 to #18

News: None in the top twenty

Sports Talk: Bonneville’s KMVP-FM “98.7 Arizona’s Sports Station” 2.3 – 3.9, +1.6, #20 to #8

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.3 – 7.9, +.6, second to first

Number One 6+: public radio news/talk KJZZ, first month, 7.3 – 7.9, +.6

Largest 6+ September 2022 – October 2022 Increase: sports talk KMVP-FM (+1.6)

Largest 6+ September 2022 – October 2022 Decrease: adult contemporary KESZ (-1.0)

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” 5.6 – 4.8, -.8, seventh to tenth

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 3.1 – 3.5, +.4, #15 to #13

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 3.1 – 2.9, -.2, #15 to #16

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) 6.7 – 8.2, +1.5, third to first

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.2 – 5.7, -.5, fifth to sixth

Number One 6+: iHeartMedia sports talk KFXN, first month, 6.7 – 8.2, +1.5

Largest 6+ September 2022 – October 2022 Increase: sports talk KFXN (+1.5)

Largest 6+ September 2022 – October 2022 Decrease: classic hits-oldies KQQL (-1.8)**

**Represents the largest September 2022 – October 2022 decrease (6+) of any station from these 12 PPM-markets

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 5.0 – 4.6, -.4, fourth to fifth

News: None in the top twenty

Sports Talk: Audacy-owned KWFN “97.3 The Fan” 1.9 – 2.9, +1.0, #17 to #15 and KWFN’s internet stream .8 – 1.6, +.8, #23 to #20

Public Radio News/Talk: San Diego State University’s KPBS 5.6 – 6.1, +.5, repeats in third-place

Number One 6+: Local Media San Diego adult hits KFBG, seventh consecutive month, 8.1 – 6.8, -1.3

Largest 6+ September 2022 – October 2022 Increase: sports talk KWFN (+1.0)

Largest 6+ September 2022 – October 2022 Decrease: rhythmic hot AC XHRM (-1.5)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.2 – 4.7, +.5, eighth to seventh

iHeartMedia-owned WFLA “News Radio 970” 2.7 – 3.1, +.4, #16 to #13

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 2.1 – 1.9, -.2, repeats at #19

Public Radio News/Talk: University of South Florida’s WUSF 2.2 – 2.4, +.2, continues at #18

Number One 6+: Cox Media Group adult contemporary WDUV, fourteenth month in a row, 9.1 – 9.4, +.3

Largest 6+ September 2022 – October 2022 Increase: rhythmic CHR WLLD (+.9)

Largest 6+ September 2022 – October 2022 Decrease: contemporary Christian WCIE (-1.7)

DENVER

News/Talk: In the iHeartMedia cluster, KHOW “Talk Radio 630” 2.1 – 2.5, +.4, #18 to #17; KOA “News Radio 850” (Broncos) 2.4 – 2.3, -.1, #17 to #18; and KDFD “Freedom 93.7” flat at 1.7, #21 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” 3.3 – 4.1, +.8, tenth to eighth

Public Radio News/Talk: Colorado Public Radio-owned KCFR 3.9 – 4.1, +.2, ninth to eighth

Number One 6+: Audacy hot AC KALC, first month, 6.2 – 6.9, +.7

Largest 6+ September 2022 – October 2022 Increase (Tie): classic hits-oldies KXKL and sports talk KKFN (+.8)

Largest 6+ September 2022 – October 2022 Decrease: triple A KBCO (-1.4)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.8– 3.9, +.1, repeats in ninth-place

WCBM Maryland-owned WCBM “Talk Radio AM 680” 1.7 – 1.3, -.4, #17 to #18

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .7 – .8, +.1, #22 to #20

News: None in the top twenty

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.2 – 5.9, +1.7, seventh to fifth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.3 – 3.4, +.1, stays at #11

Number One 6+: Audacy adult contemporary WLIF, second consecutive month, 9.5 – 9.0, -.5

Largest 6+ September 2022 – October 2022 Increase: sports talk WJZ-FM (+1.7)

Largest 6+ September 2022 – October 2022 Decrease: urban AC WWIN-FM (-.9)

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 6.5 – 6.9, +.4, fifth to fourth and cluster-mate KFTK “Talk 97.1 FM” 1.7 – 1.9, +.2, repeats at #16

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 3.6 – 3.7, +.1, #11 to #12

Public Radio News/Talk: University of Missouri-owned KWMU 3.0 – 3.9, +.9, #14 to #11

Number One 6+: Hubbard Broadcasting adult hits WARH, first month, 8.1 – 9.3, +1.2

Largest 6+ September 2022 – October 2022 Increase: adult hits WARH (+1.2)

Largest 6+ September 2022 – October 2022 Decrease: alternative KPNT (-1.0)

Up next: October 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.