Tag: Walter M. Sterling

Industry Views

SABO SEZ: Depend on disaster?

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingPaired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota.  For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!

A listener wants a good show and a pleasant seat. The better the show, the less important the seat – think Eras tour.

In your city, there are ancient movie palaces that were abandoned in the 1960s and brought back to life within the past decade.  Some of those palaces are independent movie theaters, children’s theaters or bookstores. They have been refurbished and repurposed. No one had the heart to tear them down, instead their history inspired fresh thinking and paint.

Many AM stations could become vital. First, fix the seating; fix the signal. Why should Congress bless a permanent place on the dial for AM if a company doesn’t invest in the infrastructure of transmission? While demanding mandatory inclusion of the AM band in cars, the same owners are cutting back on their AM facilities. Here’s a shocker: As late as the 1970s some companies chose to sell off their premium FM signals rather than experiment and fund them. We are talking big companies like Group W and RKO.  Today, many companies are downsizing their AM signals with requests for lower power, simpler directional patterns, and selling of their tower real estate. Yes, Congress, protect our band!

Today, AM processing has advanced to the point where properly installed, an AM signal can sound as good or better than an FM.  Ask Audacy’s Dave Skalish in Philadelphia. First, repair and upgrade the theater. Next, put a great show on the stage. The “savior” of the AM band is superior programming

Of course it can be done, but it can’t be done in pieces. The reason why WABC has grown from the scrap heap of crap from a negligent owner to a top 10 success in the world’s toughest city is by following programming rule number one consistency. John Catsimatidis and GM Chad Lopez deliver consistency: A consistent point of view. Consistent investment in top talent on and off the air. Consistent community visibility. Consistent pride In the product. The owner and management love radio and love the show. The show. Make a great show and they always come.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry Views

STERLING STATES: Get Rush Right!

By TALKERS | by TALKERS

Walter M. Sterling
By Walter M Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
“Sterling on Sunday”
Talk Media Network

BLIND QUOTE TEST: Who said, “We don’t have to worry about oil spills, the ocean is a big place. What do we care about dolphins? I don’t see dolphins building super-highways at the bottom of the ocean.” That’s Rush Limbaugh at one of his more compelling moments.

Mr. Limbaugh and I shared a mentor: Ed McLaughlin.  When Rush launched, he did an interview with this publication where he stated that his mission was to INFORM-INFORM-INFORM. I was with Ed Mclaughlin when the article was published and Ed became distracted and slightly annoyed,

“I’m going to have to talk to Rush when he gets off the air. That’s not his mission. His mission is to ENTERTAIN-ENTERTAIN-ENTERTAIN,” said Mr. McLaughlin. Rush followed the guidance from McLaughlin, who was the founding GM of KGO San Francisco and president of the ABC Radio Networks.

The reason Rush was a success was not that he attacked Democrats, it was because he was entertaining.  Tragically, it appears that most of his copycats only steal Rush’s stage rather than his performance.

Rush’s show was heavily prepped to generate an entertaining package. Yes, he’d attack Democrats – and he initially attacked Donald Trump. But the show was everything else, and everything else won the ratings.

EVERYTHING ELSE:

• Every single day Rush brought BRAND NEW proof for his argument on any subject. He delivered revealing stories, anecdotes, jokes, observations. All shows were fresh and UNPREDICTABLE. While his conclusions on a given topic may have repeated day after day, his evidence was always new and often surprising.

• He liked cats. He talked a lot about his cats.

• Radio wrestling. If a caller presented hard, cold facts that refuted one of Rush’s arguments, facts that busted Rush, Rush would say, “So what of it sir? I’m right.” He never, ever changed his opinion and that is a show.

• He liked football, he talked a lot about football.

• TV shows, Florida, hating New York City, his weight and dumb fails of the characters of our country were often the majority content of a three-hour show.

• A lactating mom caller pleased him when she said it was her responsibility to find a place to express her milk during the workday – not her employer’s. At first Rush didn’t understand, then he realized, with her help that a nursing mom either shares her milk with the baby or she must “save” it. Bonus track, she was a Native American who adored Rush. But you didn’t expect any of that!

He was very savvy about who he became. He rarely did TV interviews because his audience was bigger than any cable channel he might bless. Why should he promote those channels?

Rush had been a top 40 jock. A Top 40 background matched KGO general manager Mickey Luckoff’s criteria for hiring hosts: “The main hosts must have top 40 experience because I can teach them ‘talk,’ but I can’t teach them how to do RADIO.” Howard Stern said on air, “My job is to get to the next thing.” Top 40 is all about the next thing.

His arguments against the Democrats were a stage for presenting daily surprises. If you want Rush’s ratings, SURPRISE!

Walter M Sterling’s nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com.

Industry Views

Sabo Sez: Do Your Show

By TALKERS | by TALKERS

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host
WPHT, Philadelphia – daily
Talk Media Network – Sundays

imWhen recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”

Since that luncheon meeting his words have sifted through my fevered brain and I realized that at this moment in time, his words were profound: Do your show. 

What he did not say:

Meet with sales.

Meet with HR.

Be sure to hit the live reads on time.

Don’t annoy (fill in the blank).

Get all the spots in.

Make sure the studio is clean when you’re done.

David Field listens so be careful.

Meet with sales.

I do my show and nothing else and I’m very happy.  The endless whine coming from our colleagues can be traced to ignoring the prime directive:  Do your show.

 Talk radio is magic, it’s free-form radio. Your music station brethren envy your freedom. They have to call for permission to change the order of pre-programmed songs! You don’t have to do anything which means you can do what you want… which means you can do something great.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Front Page News Industry News

Tuesday, May 24, 2022

By Editor | by Editor

Greta Van Susteren Joins Newsmax for Nightly Show. Talk media personality and news anchor Greta Van Susteren is joining Newsmax as host of her own daily signature show, “The Record with Greta Van Susteren.” The program will be based in Washington, D.C. and will premiere on Tuesday, June 14. Newsmax says it will “lead the network’s evening lineup with a solid hour of factual, fair, and independent perspective on the news.” Van Susteren comments, “With all that is going on in the world, I am getting back to my roots — a daily live news show with real reporting from the places where things are happening. I have been friends with [Newsmax CEO] Chris Ruddy for years, and he is giving me this great opportunity to return, giving me the complete freedom to cover the news that really matters to people. I have been impressed by Newsmax’s team and their success and would love to be part of a news network that is really growing.” Van Susteren’s career includes high-profile positions at CNN, FOX News, and MSNBC, as well as her recent work with the Gray television network and as a contributor to Voice of America. Ruddy states, “No one in journalism better exemplifies Newsmax’s mission to provide fact-based news and fact-based opinion than Greta Van Susteren. We are so pleased and honored to have Greta lead our nightly news lineup of programs.”

 

WBAL-AM, Baltimore Pairs Torrey Snow and Dan Joseph for Afternoon Drive. Charm City radio personalities Torrey Snow (left) and Dan Joseph (right) have been working together at Hearst Television’s news/talk WBAL-AM in a limited fashion but now are officially the afternoon drive team. Effective yesterday (5/23), “Torrey and Dan” is the permanent 2:00 pm to 6:00 pm show. Torrey helmed “The Torrey Snow Program” on WBAL since August of 2020. Joseph had hosted his own program on the station before being partnered with Snow. WBAL president and general manager Dan Joerres says, “‘The Torrey and Dan Show’ is a terrific opportunity for two top-notch hosts to join forces and offer our listeners a dynamic show that touches on a wide range of topics every day. Our responsibility is to our listeners and this show further amplifies that commitment as the leading news/talk station in Baltimore and beyond.”

 

KMOX, St. Louis Announces New Midday Show. St. Louis news/talk KMOX announces that with the retirement of longtime talk host Charlie Brennan, it will debut its new midday program on May 31. Audacy announces that it is expanding the “Total Information AM” program to 10:00 am, “bolstered by co-anchors Carol Daniel, who returns to the newsroom and Megan Lynch, investigative reporter. Together with Debbie Monterrey and Tom Ackerman, they will deliver the news, traffic and weather listeners depend on, including analysis, in-depth interviews and open conversation.” The new midday program will consist of Amy Marxkors, Kevin Wheeler and Chris Rongey, and air weekdays from 10:00 am to 2:00 pm. Wheeler transitions from host of “Sports Open Line” and Cardinals baseball pregame and postgame host, while Rongey expands his part-time role. The station will immediately begin a search for a new host of “Sports Open Line” and Cardinals pregame and postgame programming. As a result of the changes, midday personality Ryan Wrecker exits the station. He says via Twitter, “Yesterday was my last day at KMOX. I would like to think we created some great moments in the last five years in St. Louis. At this point, I have no idea what will happen next, but I trust it’s set up to move in the right direction. Again, thank you all.” Audacy St. Louis SVP and market manager Becky Domyan states, “This series of updates underscores our overarching commitment to delivering news and balanced talk shows to the people of St. Louis, while accentuating the strength of our top-level hosts. From our award-winning morning show to our unrivaled coverage of the Cardinals, we want to elevate the conversation.”

 

KFI, Los Angeles Takes Eight Honors at 72nd Golden Mike Awards. Los Angeles news/talk KFI-AM took home eight awards at this past Saturday’s 72nd Annual Golden Mike Awards at Universal City. The press release says the Golden Mike Awards is Southern California’s most prestigious, and most coveted, broadcast journalism prize and one of America’s longest running broadcast news award programs. Robin Bertolucci, program director for the iHeartMedia station, says, “The content being produced by the KFI news department is exceptional and I am so proud of the KFI news team and the talented people who have produced these award-winning broadcasts and podcasts. And it’s exciting to note that KFI won twice as many awards as any other station in our division.” KFI won the following: Best Radio Documentary: “The Death and Life of Kobe Bryant,” produced by Steve Gregory, Jacob Gonzalez with associate producer Eric Sklar; Best Public Affairs Program: “After the Verdict, A Path Forward,” produced by Steve Gregory, Jacob Gonzalez with associate producers Kayla Austin and Clay Roe; Best Digital News Reporting: “Unhoused, A look at Homelessness in LA and OC,” produced by Steve Gregory, Jacob Gonzalez with associate producers Mark Mennie and Lt. Geoff Deedrick; Best Podcast – News: “9/11, Two Decades Later,” produced by Steve Gregory, Jacob Gonzalez, with associate producers Nico Melendez and Sheron Bellio; Best Podcast – Feature: “The Death and Life of Kobe Bryant,” produced by Steve Gregory and Jacob Gonzalez; Best Serious Feature Reporting: “Illegal Street Racing in the SFV,” produced by Steve Gregory; Best Government and Political Reporting: “2020 Voter Fraud Fear,” produced by Corbin Carson; and Best Newscast Under 15 Minutes: “KFI News with Michael Crozier,” produced by Michael Crozier.

 

WTAM, Cleveland and Bloomdaddy Raise $460k for Mike Trivisonno Fund. Yesterday’s radiothon on iHeartMedia Cleveland’s news/talk WTAM launched the “The Mike Trivisonno Fund” to benefit Coats for Kids and the special, seven-hour broadcast brought in $460,000 to the fledgling charity bearing the name of the station’s late PM drive personality. Current afternoon personality Bloomdaddy announced the $400,000 commitment to the charity from The Figgie Foundation. The broadcast included a visit from Ohio Governor Mike DeWine. Bloomdaddy says, “Triv always said it’s not the kids’ fault and I could not agree more. There is one thing I’m also passionate about and that is doing anything I can to help kids both on and off the air. I’m honored to carry the Coats for Kids torch and make sure Triv’s legacy lives on.” Pictured above are (from l-r): “Bloomdaddy Show” executive producer Carmen Angelo, iHeartMedia Cleveland Area metro president Keith Hotchkiss, DeWine, and Bloomdaddy. Photo by Mike Picha/iHeartMedia

 

SportsMap Launches New Daily Show with Jeff Michael. A new, daily program is launching on June 6 on SportsMap Radio called “The Rundown with Jeff Michael.” The 11:00 am to 1:00 pm show “will be an energetic and fast-paced program featuring the biggest guests and hottest takes in sports talk radio.” Jeff Michael has been a part-time host on the network since 2020 and has created numerous successful podcasts. He says, “Sports talk radio always meant the world to me. Having an opportunity to reach such a large national audience is something I do not take lightly. While I’m so grateful for the opportunity, my focus will always be on creating captivating and informative content.”

 

TALKERS News Notes. This Thursday (5/26) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents the latest in a series of Town Hall broadcasts. “The Summer of ’22 – Back to the Beach” kicks off summer in the Garden State and the station’s Eric Scott will lead a panel of tourism officials, local mayors, law enforcement and travel experts. Tourism came roaring back after pandemic restrictions were lifted in 2021, but the surge in visitors has also caused disruptions and chaos in many shore towns, as was seen in Long Branch over the weekend when thousands of partygoers showed up at Pier Village for a pop-up party, leading to a curfew and over a dozen arrests. This year, there is also concern about the impact legal marijuana sales will have on tourism and law enforcement. Scott says, “From wild pop-up parties, groups of rowdy teens taking over the boardwalks and changes in policing laws, towns are trying to avoid a repeat, and provide the best possible experience for vacationing families.”…..The RTDNA is announcing the winners of Regional Edward R. Murrow Awards and iHeartMedia Boston’s all-news WBZ-AM wins three awards in the categories of Breaking News Coverage, Best Newscast, and Continuing Coverage. iHeartMedia Boston VP of news, talk & sports Rob Sanchez says, “These awards speak to the professionalism and bravery of our news team, who strive to deliver vital news coverage to those who rely on WBZ NewsRadio each day.”…..D’Annette Roy joins C-SPAN as the network’s new director of legal affairs and business risk management. She will provide legal advice, risk mitigation strategies, and project management acumen while also serving as a value-added partner aligned in achieving C-SPAN’s strategic goals. Roy joins C-SPAN from Black News Channel, where she was the manager of standards and practices.

 

Biden Asia Tour, Russia-Ukraine War, Midterms/Trump & the GOP, Inflation-Recession Fears, Title 42, COVID-19/Monkeypox, and Kellyanne Conway Book Among Top News/Talk Stories Yesterday (5/23). President Joe Biden’s tour of Asia in which he met with prime ministers from India, Australia and Japan; the ongoing Russian invasion of Ukraine and its effects on the global economy; the primary elections for the November midterms and Donald Trump’s influence over the GOP; the high price of gas & food and fears of a recession; the Biden administrations challenge to Title 42 that prevents migrants from entering the U.S.; the rising rate of COVID-19 cases in parts of the U.S. and the spike in monkeypox cases around the world; and former Trump counselor Kellyanne Conway’s new memoir were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.