Industry News

Corinne Baldassano to Receive MIW’s Trailblazer Award

Mentoring and Inspiring Women in Radio, Inc names Corinne Baldassano, the 2024 MIW Frances Preston Trailblazer. Baldassano most recently served as SVP of programming & marketing at Take On The Day, LLC/“The Dr. Laura Program.” The Trailblazer Award is named after music industry pioneer and longtime BMI president and CEO Frances Preston and is presented annually to a woman who,im through her leadership and accomplishments in the industry, champions and creates opportunities for other women in radio to further their careers. MIW board president Ruth Presslaff comments, “Corinne’s remarkable career firmly establishes her as a Trailblazer. In addition to all she’s accomplished, her selfless devotion to mentoring women and men, and absolute delight in helping them achieve their goals, is the essence of who she is. She is truly a mentor of mentors. We are thrilled to recognize her with our highest award.” Baldassano says, “I am honored to accept this year’s Trailblazer Award from MIW. As I built my career, it was natural for me to offer guidance to others who also wanted to take a similar path.  And it’s turned out to be one of the most important and satisfying things I’ve ever done.  I’m proud of those I have mentored, and I’m humbled to be recognized by an organization committed to fostering the growth of broadcasting’s next generation of women. I’m happy to see my work and theirs come full circle. Thank you!”

Industry News

Veteran Industry Executive Corinne Baldassano Exits Take On The Day, LLC

Radio industry legend Corinne Baldassano has exited her longtime position with Take On The Day, LLC – the highly successful production and management company founded and owned by Dr. Laura Schlessinger and media entrepreneur Geoff Rich to produce and manage the iconic radio personality’s radio show (SiriusXM Satellite Radio) and related projects. Baldassano joined the firm in 2005 serving as its senior vice president of programming and marketing. Based in Los Angeles, she is widely recognized as a multi-format radio pioneer as well as a leading advocate for women being afforded equal opportunities in programming and management. Her background and accomplishments in the business are extensive going all the way back to 1970 where she broke ground for female executiveim roles in management in both music and news at such stations as New York’s WHN (in news) and WPLJ (as music director). Among the highlights in her remarkable career, she served as the ABC group’s first female program director at KAUM-FM, Houston and as PD at the Boston Globe’s WSAI-FM, Cincinnati. At one point she was vice president of programming for the ABC Radio Networks. Other senior managerial stops include Watermark production studio (American Top 40 and American Country Countdown), United Stations, and as senior vice president of programming for Sony-Warner’s radio division, SW Networks. Baldassano was a co-founder and an initial board member of the Mentoring and Inspiring Women, Inc group, which sprang from the first list of women honored by Radio Ink in 1998 (on which she was included). She tells TALKERS, “In my years at Take On The Day, LLC, I built wonderful relationships with advertisers, affiliates, SiriusXM, multiple charities and Dr. Laura Schlessinger’s loyal listeners. I am truly grateful for the years spent with Dr. Laura and Geoff Rich, as the company grew and diversified into live theatrical shows nationwide, podcasts, online stores that benefited Children of Fallen Patriots Foundation, and much more. We had a great time, and I have nothing but warm wishes for their continued success as we all move on to new chapters.” She adds, “As one of the co-founders and a former board member, I will continue to work closely with Mentoring and Inspiring Women in Radio, Inc, where I serve as a key mentor to amazing women rising to be the next generation of leaders in radio. It’s one of the most important things I’ve ever done, and I get inspired by these women each and every day.” Baldassano can be emailed at baldassanoc@gmail.com or by phone at 310-562-3083.

Industry News

Crossover Media Group Acquires Equity Interest in Take On The Day LLC

Production and audio ad rep firm Crossover Media Group announces it is acquiring an equity interest in Take On The Day, LLC, owner of the “Dr. Laura Program” on SiriusXM and the “Dr. Laura’s Call of the Day” and “Dr. Laura’s Deep Dive” podcasts, all hosted by Dr. Laura Schlessinger. This transactionim follows a multi-year advertising sales and production partnership between the two organizations. Terms were not announced. Crossover Media Group managing member Sue Freund states, “Throughout her more than four decades in talk radio and now podcasting, Dr. Laura has amassed an enormous following with her frank, direct, captivating style, which is sometimes provocative, always interesting and insightful, and never dull. After many years of working with her and her team at Take On The Day, we’re proud to expand our relationship and commitment to her programs, and to continue to grow our presence as a leading partner to the nation’s top audio-talk hosts.” Take On The Day LLC president Geoff Rich comments, “Crossover Media Group’s investment in Take On The Day adds so much to our ability to reach more listeners and help more sponsors. With Sue and her partners Ron Hartenbaum and Scott Calka joining the management team, we are supercharging the future of the Dr. Laura programming and brand.”

Industry News

Dr. Laura Launches Deep Dive Podcast

Dr. Laura Schlessinger – via her company Take On The Day, LLC – is launching a new podcast called, “Dr. Laura’s Deep Dive,” in which she “guides listeners through a 360-degree review of a single subject such as marriage, family dynamics, dating and parenting. In the first episode, Dr. Laura deals with the growing crisis of dysfunctional families in America and how they are tearing our country apart.” SXM Media, the combined advertising sales group from SiriusXM Holdings Inc., has exclusive global ad sales rights for “Dr. Laura’s Deep Dive.” Dr. Laura says, “I’m excited to go deep into topics that are so important to the everyday life of my listeners. Focusing on one topic per episode gives me time and space to analyze the challenges, demonstrate real world examples, and share solutions on how to navigate out of the muck and mud of bad decisions and wrong-headed analysis and achieve a fulfilling life.” Dr. Laura Schlessinger’s “Dr. Laura Program” is in its 13th year on the SiriusXM platform.