By Steve Lapa
Lapcom Communications Corp
President
BLOCK ISLAND, RI — Chutzpah!
That’s the way most AM/FM radio vets reacted to the recent SiriusXM ads. By now you should know about the upheaval over the “Why waste your time with AM/FM radio?” broadside attack launched last week.
Imagine, a frenemy like satellite radio calling our baby ugly. Chutzpah! Nobody does that to the people who gave most satellite radio talent their start, right?
Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.
Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.
Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last
program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.
WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio
WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”
‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”
TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio
reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and 
device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio. Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.
January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Can we please stop the whining!
Have you noticed that annoying trait creeping up more often in your daily routine? From hospitals to hospitality, airlines to air conditioning repair, understaffed businesses are short-handed, resulting in unproductive pushback.
Monday Memo: Vino, Vodka, Video. All this month, consultant Holland Cooke is using his weekly column to offer “Inflation Hacks,” dozens of ways to cope with “the rising cost of EVERYTHING,” tips for your listeners (and you). Read it here.
Pending Business: Halftime. Radio sales pro Steve Lapa says the third and fourth quarters of 2022 are looking a little foggy due to inflation and the possibility of recession, but says, “The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.” He offers some suggestions for tackling the next six months and keeping those commission checks coming in here.
New TALKERS 2022 Session Video Posted. The latest video from the June 10 TALKERS 2022 convention at Hofstra University to be posted is the panel discussion, “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk host Dom Giordano and featured panelists: Mandy Connell, host, KOA, Denver; Jeff Katz, host, WRVA, Richmond; Joe Thomas, PD, WCHV, Charlottesville, Virginia; Dr. Daliah Wachs, physician/host, Genesis Communications Network; and Lisa Wexler, host, WICC, Bridgeport/Probate Judge, Connecticut. View the video here.
HRN Media Launches Carlos Baerga Show for Hispanic Audiences. A new, daily feature titled, “Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today” is debuting in national syndication from HRN Media Networks.
The 90-second feature includes baseball analytics and interviews with elite players. HRN Media Networks president Clark Logan says, “Carlos is an energetic and dynamic sports figure, who will entertain listeners. Baseball is the most popular American sport among Hispanics, and Carlos’s insights about the game and the top-name players that will join him will engage sports fans.” Baerga comments, “I am excited to launch my Hispanic radio career with the HRN Network and talk about my favorite topic… baseball. Listeners will get behind-the-scenes stories from the elite players we’re going to have on as guests. I can’t wait to get started.”
Former Florida Sports Talk Host Hank Goldberg Dead at 82. Numerous mainstream news outlets, including CBS Sports, are reporting the death of former sports talk host “Hammerin’ Hank” Goldberg, who died on his 82nd birthday at his Las Vegas home.
Goldberg hosted a South Florida sports talk show first on WIOD and later on WQAM from 1978 through 2007. He also became a nationally known reporter and prognosticator. Goldberg had been battling kidney disease and CBS Sports reports that Goldberg, who’d been working for CBS Sports HQ and SportsLine, continued to work until about three weeks ago, despite his declining health. Goldberg broke into the sports media world ghost-writing Jimmy The Greek’s syndicated gambling column. He also worked at ESPN.
The Economy, January 6 Hearings, Fourth of July/Deadly Illinois Shooting, Midterms/2024/Trump & the GOP, Russia-Ukraine War, Brittney Griner Case Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the declining financial markets, and threats of a recession; the January 6 Committee hearings and questions about former President Donald Trump’s role in the Capitol assault; the Fourth of July holiday and the shooting in suburban Chicago that took the lives of six people; the midterm elections, speculation about presidential candidates in 2024, and Donald Trump’s influence over the GOP; the ongoing Russian invasion of Ukraine and its effects on the global economy; and American basketball player Brittney Griner writes a letter to President Joe Biden from her Russian jail were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Halftime is over.
July is here and Q3-Q4 is looking a little foggy. The crystal ball is clouded with recession, inflation and new competition.
The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.
Monday Memo: Inflation Hacks. Inflation is changing listeners, advertisers and OUR lives, in almost every way. Consultant Holland Cooke vows that, “Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.” He begins a week early, with “a renegotiation hit list.” Read it here.
Pending Business: Roe v Wade. Radio sales pro Steve Lapa writes in today’s column that the Supreme Court’s overturning of Roe v
Wade could present opportunities for talk radio. He asks, “As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? He suggests three possible shifts. Read about them here.
TEACHING NEW GENERATIONS ABOUT “RADIO.” New C. Crane Emergency Radio a Big Hit at TALKERS 2022. Nationally syndicated radio talk show host Walter Sterling of “Sterling on Sunday” scored a home run with his grade-school-aged daughter Samantha (shown above) upon returning from TALKERS 2022 with a magical device known among communications wizards as the CCRadio Solar. The first 200 registrants to arrive at the June 10 TALKERS 2022 convention were surprised and delighted to find a real special premium, individually handed to them by iconic radio manufacturer/distributor C. Crane for their conference goodie bag. Each attendee received an amazing CCRadio Solar radio unit – valued at $99.99 retail – and the result was raves all around. The CCRadio Solar is a small digital portable radio that is successful as an emergency radio, but the form and format function invite its owner to use it daily. When placed in a sunny window, it’s perfect for the morning news. Audio quality is a surprise; it’s accurate, pleasing and has two modes. A miser mode to conserve battery power in a true emergency and a high-power mode for an even better audio experience. Reception is good for the size. The almost brick-size depth and unique UV resistant rubber perimeter is concave on the bottom which makes it inherently stable. The flashlight is above average in brightness and color because of the selected high-quality LED. The hand crank folded (that’s right, it can be cranked for power) and inlaid on in the back is the only visible clue that it’s an emergency radio. The included lithium-ion battery can be recharged by wind-up, solar panel, your USB port, or optional AC power adapter (not included). When the lithium-ion battery is fully charged, the radio will run more than 50 hours or charge your phone from the approximately 50% level to 100% level. It can also be powered by three “AA” alkaline batteries (not included) for approximately 50 hours in low power mode or 35 hours in high power mode. C. Crane founder Bob Crane tells TALKERS, “I brought the first CCRadio Solar home and my wife absconded with it until our designer/illustrator had to beg to get it back for documentation. To get it back from him was also overly arduous. I have never seen a radio so coveted. It is about hand-size and it stays charged in a sunny window with an oversize solar panel which means it may not need a power assist for years.” TALKERS founder Michael Harrison says, “The radio industry owes a great debt of gratitude to C. Crane for keeping the appliance known as a ‘radio’ alive in the consumer electronic marketplace and ever-innovative for decades after the business itself abandoned the idea that it would be a good thing to promote and support the appliance as being at least as important a device as a can opener. Shame on the NAB as well as the rest of us for committing this potentially lethal negligence.” To learn more about this fabulous device and enjoy a TALKERS discount on C.Crane purchases, please click here.
New TALKERS 2022 Video Posted: Today, TALKERS magazine posts the latest in an ongoing series of video presentations from the TALKERS 2022 convention held on June 10 at Hofstra University on Long Island. Today’s video addition features RAB president/CEO Erica Farber moderating a panel session titled, “Generating Talk Radio Revenue in a Noisy Digital World.” Panelists include Erik Hellum, chief operating officer, Townsquare Media, New York/RAB Chad Lopez, president, Red Apple Media; Julie Talbott, president, Premiere Networks, and Christine Travaglini, president, Katz Radio Group, New York/RAB. Introduction provided by Gary Krantz, CEO, Krantz Media Group. You can watch the video here.
Introducers Play Vital Role at TALKERS 2022. Last week, TALKERS began highlighting the talk media professionals who introduced the panel discussions and presentations at the recent TALKERS 2022 at Hofstra University. Today, we continue to give a little digital ink – as well as our tremendous thanks for their outstanding efforts – to those who took the time to prepare brief speeches that provided informative and relevant information prior to the conference presentations. Pictured below is Rich Zeoli, morning drive host at WPHT, Philadelphia, who introduced the panel titled, “Strategizing a Talk Show Hosting Career.”
“NPR News Now” Tops Triton Digital’s May Podcast Report. The latest (May 2022) U.S. podcast report from Triton Digital finds
“NPR News Now” leading for average weekly downloads. In descending order, the top ten in that category includes: “NPR News Now”; “The Ben Shapiro Show”; “Crime Junkie”; Dateline: NBC”; “Morbid: A True Crime Podcast”; “Up First”; “The Dan Bongino Show”; “My Favorite Murder”; “Fresh Air”: and “Last Podcast On The Left.” Meanwhile, the top 10 podcasts by average weekly users are: “Crime Junkie”; “Up First”; “Morbid: A True Crime Podcast”; Dateline: NBC”; “The Ben Shapiro Show”; “NPR News Now”; “Smartless”; “My Favorite Murder”; “The Dan Bongino Show”; and Conan O’Brien Needs A Friend.” Rankers indicate Stitcher Media is the top network based on average weekly users. That top 10 includes: Stitcher Media; Audacy Podcast Network; Audioboom; NPR; Wondery; Cumulus Podcast Network; NBCUniversal News Group; Warner Media; Kast Media; and Paramount. Extremely similar to this list is the top 10 networks by average weekly downloads: Stitcher Media; NPR; Audacy Podcast Network; Wondery; Cumulus Podcast Network; Audioboom; NBCUniversal News Group; Paramount; Warner Media; and Kast Media. The top three highest indexing shows for women 18+ are: “Watch What Crappens” (Stitcher Media); “Something Was Wrong” (Wondery); and “The Viall Files (Kast Media). The top three highest indexing shows for men 18+: “The Pat McAfee Show 2.0” (Stitcher Media); “The Fighter & The Kid” (Kast Media); and “2 Bears 1 Cave with Tom Segura & Bert Kreischer” (Stitcher Media). Based on downloads, top podcast genres were: “News” (27%); “True Crime” (20%); “Comedy” (18%); “Society & Culture” (7%); and “Sports” (6%). More than nine of ten (93%) episodes were downloaded on mobile devices; 1.8% occurred on a desktop or laptop. Numbers do not include all shows and exclude those not participating in this particular measurement system. The entire report is available on TritonRankers.com.
Legislation Gains Steam To Allow Cannabis Ads on Radio. Language on a House Appropriations committee bill advanced last Friday (6/24) would prevent the FCC from taking administrative action against broadcasters accepting cannabis advertisements consistent with the law of the state or jurisdiction in which the station is licensed. NAB spokesman Alex Siciliano comments, “We are pleased to see this bipartisan language has advanced in the House. As the vast majority of states have legalized cannabis in some form, today marks a long overdue step toward finally allowing broadcasters to receive equal treatment regarding cannabis advertising that other forms of media have had for years. While we welcome [Friday’s] progress, local broadcasters will continue to work with all policymakers towards a broader resolution of this competitive disparity and in support of our unique service to local communities.” New York State Broadcasters Association president David Donovan adds, “We are grateful to House Appropriations Committee chair Rosa DeLauro; subcommittee chair Mike Quigley; and members of the committee for recognizing the unfairness of the present situation with respect to cannabis advertising. The provision in this appropriations bill is a major step forward for leveling the playing field for local broadcasters. We believe the law of the state in which a station is licensed should determine whether a station can accept cannabis advertising, if they so choose. We look forward to working with members of Congress and the administration to help restore parity between local broadcasters and other media outlets.” In states that have approved cannabis for medical and/or adult use, local radio and television stations have been unable to accept advertisements from legally-authorized cannabis distributors. Meanwhile, cable; satellite; internet; print; magazine; billboards; and social media platforms are free to accept and transmit these ads.
Sigma Delta Chi Journalism Award Winners Announced. Honorees were cited by the Society of Professional Journalists in a
video presentation last Thursday (6/23). In Sigma Delta Chi’s category of “Radio Breaking News Reporting, Market 1-100 or Network Syndication,” CBS News Radio’s staff won for “Assault on the U.S. Capitol.” Other winners included: Chicago Public Media-owned public radio news/talk WBEZ’s Esther Yoon-Ji Kang, Susie An, and Alden Loury for “Fertile Soil For Abuse: A Reckoning at Covenant Fellowship Church” (“Radio Investigative Reporting, Large Market”) and Virginia Tech public radio news/talk WVTF, Roanoke’s Sandy Hausmang for “COVID-19 in Virginia Prisons” (“Radio Investigative Reporting, Small Market”). NPR’s Hansi Lo Wang won for “Immigration Hard-Liner Files Reveal 40-Year Bid Behind Trump’s Census Obsession” (“Radio Feature Reporting, Large Market”), while Wichita State University public radio news/talk KMUW’s Suzanne Perez won for her piece on 3,000 Kansas kindergartners (“Radio Feature Reporting, Small Market”). Elsewhere, University Radio Foundation public radio news/talk WFAE, Charlotte’s David Boraks was victorious in the “Radio Documentaries, Large Market” category for “Asbestos Town.” Reports regarding healthcare mistreatment in Maine State Prisons by Maine Public Radio’s Susan Sharon and Mark Simpson won in “Public Service in Radio Journalism.” The award for “Narrative Podcast” went to NBC News’ Ayman Mohyeldin and Preeti Varathan for “American Radical.”
Lee Named to Indiana Broadcast Pioneers Hall of Fame. On October 5, Kristi Lee – the co-host and news director of Westwood
One’s “Bob & Tom Show” – will be among six Hoosiers to be inducted into the Indiana Broadcast Pioneers Hall of Fame Class of 2022. Indiana Broadcasters Association executive director Dave Arland notes, “The 2022 Hall of Fame Class is comprised of well-known broadcasters who pushed the boundaries of innovation and made the Indiana communities they served better, more informed places to live. For decades, our newest group of Hall of Famers have provided critical eyes, ears, and voices for listeners and viewers in Indiana and beyond. They have told wonderful stories and are each also active members of their communities. We are honored to add our 2022 honorees to the honor roll of the Indiana Broadcast Pioneers Hall of Fame.” Lee – who has covered sports for ESPN and the Indiana Pacers – comments, “I am humbled and honored to be included amongst these prestigious honorees. As a lifelong Hoosier, I have been lucky enough to spend my entire career in my home state. I cannot imagine a more meaningful award.” Over 100 stations carry “The Bob & Tom Show.”
BetMGM Becomes Exclusive Sportsbook of the BetQL Network. The partnership is a multi-year agreement that expands the current relationship between BetMGM and Audacy. Audacy chair, president and chief executive officer David Field comments, “We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network. Barely a year old, the
BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.” BetMGM chief revenue officer Matt Provost notes, “We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform.” Since its launch last June, the BetQL Network has expanded from two markets to 31. Beginning in September, BetMGM will have category exclusivity of the network’s full slate of programming, including flagship “You Better You Bet” and “BetQL Daily,” “The Daily Tip,” and “BetMGM Tonight.” Audacy will produce content for live audiences at various MGM Resorts across the country. Audacy first announced a partnership with BetMGM in March 2021. The BetQL Network is a live, linear digital channel that distributes approximately 100 hours of original content per week on the Audacy and BetQL digital platforms and YouTube.
TALKERS News Notes. Ramifications on the Supreme Court’s decision to overturn Roe vs. Wade will be discussed tomorrow afternoon (Tuesday, 6/28) on Boston public radio news/talk WGBH’s “Community Conversation: The Roe v. Wade Ruling” (2:00 pm – 3:30 pm). WGBH general manager/news Pam Johnston comments, “The Supreme Court’s opinion on Roe v. Wade will impact our lives in Massachusetts in ways we haven’t even begun to understand yet and opens up a host of questions for people across the Commonwealth. We invite people to gather at the ‘GBH Studio inside the Boston Public Library to discuss and unpack these critical and far-reaching issues.” WGBH hosts Callie Crossley, Margery Eagan, and Paris Alston will be joined by Reproductive Equity Now executive director Rebecca Hart Holder and Suffolk University professor Renee Landers … Taking effect this Friday (7/1) will be a ten-year extension between Learfield and the
University of Oklahoma athletics department. Learfield executive vice president/university partnership group Mike Hamilton notes, “We’re extremely proud to have the opportunity to continue representing the Sooner brand. We appreciate Oklahoma University Athletics’ longtime trust in us. The unprecedented agreement commencing in July speaks to the forward-thinking, strategic decisions necessary in today’s rapidly evolving college sports landscape.” Oklahoma University vice president/director of athletics Joe Castiglione comments, “As with any challenge and change our industry experiences, we intentionally seek cutting-edge collaborations to move us forward in the marketplace. [Learfield’s] leadership continues to help our administration navigate through areas such as evolution in the content game and digital innovation.” Sooner Sports Properties’ newly-named vice president/general manager Kelly Collyar remarks, “We are genuinely excited about this extension and 
how it will transform the way our brand partners integrate with our fans. Through the expansion of categories and assets, sponsorship will truly take on a new meaning at Oklahoma University.” Meanwhile, pending finalization of a deal first reported by The Grand Forks Herald, radio rights to University of North Dakota athletics broadcasts will be awarded to iHeartMedia, which currently airs Fighting Hawks sports. According to the report, Leighton Broadcasting also bid on the radio package … Several major media and entertainment companies such as Comcast, Discovery, Disney, Meta, Netflix, Paramount, Sony, and Warner Bros. will cover travel costs for employees seeking abortions after the Supreme Court overturned Roe v. Wade.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — When the Supreme Court first ruled on Roe v Wade in 1973, talk radio was a fledgling niche format struggling to help re-establish fading interest in AM radio. Fast-forward 50 years to last Friday’s Supreme Court ruling that could drive well-programmed talk radio stations to the forefront of every community.
As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? Here are three possible shifts that could change your talk radio marketing strategy.
Monday Memo: Summertime, Summertime, Sum-Sum-Summertime. Although the season officially begins tomorrow, consultant Holland Cooke says. “People are already there emotionally.” And in this week’s column, HC suggests how stations can relate to listeners’ inflation-hampered circumstances. Read his column here.
Pending Business: Digital Audio Keeps Growing. Radio sales pro Steve Lapa writes in today’s column that recent data indicates listening to digital audio – especially via smart speakers – continues to grow and that leaves opportunity for the audio seller. “No matter how your digital platforms are packaged, the concept of ‘influencer’ is alive and well when a listener accesses that feed. And every listener who accesses that smart speaker audio feed adds impressions to your talent’s content.” Read more here.
Talk Radio Revenue Addressed at TALKERS 2022 Convention. The recent TALKERS 2022 convention held on Friday, June 10 at Hofstra University on Long Island
examined a number of issues facing talk media professionals, including selling spoken-word programming. Pictured above are four of the sales pros who appeared on the “Generating Talk Radio Revenue in a Noisy Digital World” panel, moderated by RAB president/CEO Erica Farber (inset). They are (from l-r): Christine Travaglini, president, Katz Radio Group, New York/RAB; Julie Talbott, president, Premiere Networks; Chad Lopez, president, Red Apple Media; and Erik Hellum, COO, Townsquare Media, New York/RAB. Beginning tomorrow (6/21), TALKERS magazine will begin posting videos of the numerous convention sessions, one per day.
Talk Host Meets Senator. Pictured above is KNTH-AM, Houston “AM 1070 The Answer” morning host Sam Malone (right) having an animated discussion with U.S. Senator Ted Cruz R-TX (left) on the floor of the annual Texas State Republican Convention. Malone and Cruz sparred over the U.S. Supreme Court’s pending ruling on Roe v Wade that many expect to be handed down this week.
Urban One to Pay $25 Million for Emmis’ Indy Stations. According to the SEC filing by Urban One on Friday (6/17), the price that it is paying for Emmis Communications’
Indianapolis radio stations adult contemporary WYXB-FM, country WLHK-FM, news/talk WIBC-FM, translators W228CX and W298BB “The Fan 93.5FM and 107.5FM,” and Network Indiana is $25 million. The two companies announced the deal earlier in the week. As noted then, this move leaves Emmis effectively out of the radio business. It owns the licenses to WEPN-FM and WLIB-AM in New York but leases them. Emmis continues to operate with a focus on its sales and marketing businesses.
Cromwell Media Officially Launches ‘94.9 The Fan’ in Nashville. Emanating from Cromwell Media’s WBUZ-HD3 and translator W235BW, “94.9 The Fan” becomes Nashville’s newest sports talk radio station. Programming includes “The Dan Patrick Show” and “The Herd with Colin Cowherd” as well as “OutKick 360” with Chad
Withrow, Jonathan Hutton and Paul Kuharsky, and sports betting content from VSiN, The Sports Betting Network. Cromwell Vp/market manager Dennis Gwiazdon says, “The type of exciting sports content offered on ‘94.9 The Fan’ is not only unique by design, it’s the perfect complement to the live and local sports talk programming offered on sister station ‘ESPN 102.5 The Game.’ We now offer a ‘one-stop shop’ for all types of sports fans and sports bettors who want only the best local and national sports talk along with live sports broadcasts that include the Nashville Predators, the Nashville Sounds, MTSU football and men’s basketball, NASCAR, the Music City Grand Prix and much more.”
‘Chicks On The Right’ Redouble Efforts to ‘Give Conservatism a Makeover.’ Talk media entrepreneurs Miriam Weaver and Amy Jo Clark – hosts of the Radio America syndicated podcast “Chicks On The Right” – are embarking on a makeover of their own, launching a new website (and subsequent newsletter), hiring an all-female staff, and committing to a national tour of events to meet their growing fanbase across the
country. Radio America says, “This relaunch campaign comes in response to the Chicks’ exploding popularity and record engagement from fans. Their website boasts as many as 2 million views a month and they earn more than 3 million impressions per month on their popular daily program. Weaver says, “Amy Jo and I started ‘Chicks On The Right’ as a fun side project. We were two working women who felt like our views weren’t represented in national discourse and decided to speak up. We never imagined that more than a decade later, we would quit our jobs to commit to ‘Chicks On The Right’ full time due to the overwhelming support we’ve received from women (and men) across the country, especially this year.”
Station Owner Shawn Knight Dies in Paragliding Accident. The details are few at
this time, but Edhat Santa Barbara is reporting that Knight Broadcasting owner Shawn Knight died on June 15 in a paragliding accident. Knight’s company operates three Southern California radio stations, including: news/talk KUHL, Santa Maria; country KRAZ-FM, Santa Ynez; and AC KSYV-FM, Solvang.
The Economy, Midterms/Trump & the GOP, January 6 Hearings, Juneteenth Holiday, End of SCOTUS Term, Russia-Ukraine War, COVID-19, and Columbia Elects Leftist Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the sinking Dow & NASDAQ, and concerns about a recession; the primary races for the November midterms and Donald Trump’s influence over the GOP; the aftermath of the January 6 Committee hearings; today’s Juneteenth holiday recognizing the end of slavery in the U.S.; the U.S. Supreme Court prepares to close its term and the overturning of Roe v Wade is expected; the ongoing Russian invasion of Ukraine; the still-present COVID-19 virus and concerns about new subvariants; and Columbia elects leftist Gustavo Petro president were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Seems there was a research release rally last week. Did you show up?
Probably not. Based on my sample base, most sellers were heads down doing what they like to do best. How about your manager? Did the boss bring something new to the tool kit? Sorry, bosses out there. If not, no worries. Read on as we scan my yellow highlighter for the quick notes.
TALKERS 2022 Exceeds Expectations. The 25th annual installment (and second pandemic-era edition) of the talk media industry’s longest-running, largest, and most important national convention – TALKERS 2022 – took place this past Friday, June 10
and by all accounts significantly exceeded expectations. It was widely hailed by many of its longtime participants as “the best ‘TALKERS’ ever!” It was presented by TALKERS in association with Hofstra University’s award-winning radio station WRHU-FM/WRHU.org. Some 275 passionate media professionals from all over the country traveled to the beautiful campus of Hofstra on Long Island to see, hear and meet more than 60 luminary speakers – from talk media programming, management, station ownership, syndication, sales, marketing and technology – tackle the most compelling issues, opportunities and challenges currently at play in the industry. It was a power-packed day of non-stop panels, solo 
addresses, fireside charts, award presentations, exhibits and networking opportunities. The TALKERS editorial staff is now sifting through hundreds of photos and hours of video preparing extensive coverage of the conference and its enormous treasure trove of content that will be appearing in TALKERS magazine for days and weeks ahead. Please stay tuned for forthcoming stories, photos and complete video coverage of all sessions. TALKERS founder and convention producer/director Michael Harrison says, “We are deeply grateful to all the attendees and sponsors as well as our colleagues at Hofstra University for making TALKERS 2022 such a rewarding and memorable experience.” Photos: Joe “Pags” Pagliarulo playing the National Anthem during the opening ceremony (above right), and (above left) WPG, Atlantic City morning personality Harry Hurley interviewing FOX News Channel and FOX News Radio star Brian Kilmeade.
Monday Memo: Identify ‘Piano Movers.’ In this week’s column, consultant Holland Cooke asks, “What is difficult for most people but comes easy to you?” It’s a new business brainstorm for sales reps, and what HC calls “a Side-Hustle Alert for on-air talent.” Read it here.
Pending Business: Happy Father’s Day. Radio sales pro Steve Lapa wonders if your station had a sales meeting solely focused on Father’s Day. “Unlike Mother’s Day where ‘natural’ categories like flowers, candy, dinner, spa days, even jewelry make the annual target list, what did your target list look like for Father’s Day? The irony is, the National Retail Foundation projects only an $80 difference in the average gift spends between Mother’s Day and Father’s Day. So how creative was your Father’s Day targeting? Was that list much different from your Christmas targeting for dad?” Read his column here.
NJBA President Paul Rotella’s Struggles, Courage and Imminent Victory Over Adversity. One of the most compelling stories in the radio industry has been the personal and professional journey of New Jersey Broadcasters Association (NJBA) president Paul Rotella. He is thankfully
on the mend after suffering a terrible health struggle with rare form of meningitis that took him to the brink of death. TALKERS publisher Michael Harrison, seeing Paul Rotella at this past Friday’s TALKERS 2022 (6/10) bravely walking with the help of a cane and enthusiastically watching, absorbing, cheering and delighting in the comradery of being with his fellow broadcasters, was SO moved that he pulled together his sources, resources and data to pay tribute to the man as quickly as possible. Harrison states, “I consider Paul Rotella to be a spectacular human being, family man, broadcaster, attorney and spokesman not only for the broadcasting community of the Garden State – but a force of nature in spreading a prideful image of the State of New Jersey, in general, across America – not always an easy task.” Harrison penned a tribute to Rotella including a remarkably candid and personal print interview with him that appears in today’s TALKERS. To read it, please click here.
WWO Blog: Pharmaceutical Brands Realize Benefits of AM/FM Advertising. In this week’s blog from the Cumulus Media | Westwood One Audio Active Group comes information from a comprehensive analysis of the pharmaceutical category that included data from Nielsen Media Impact, Nielsen’s media plan optimization tool; a MARU/Matchbox national study conducted over the course of two years from February 2020 through October 2021; and pharmaceutical ad creative testing results from the
Advertising Benchmark Index. Cumulus Media EVP, marketing and Westwood One president Suzanne Grimes, says, “Pharmaceutical brands have discovered network radio, and it is one of our fastest growing categories. The big revelation for pharma brand advertising is that audio does all the heavy lifting, and the visuals are secondary. ABX creative testing reveals radio creative performs at 90% of the effectiveness of TV for 25% of the CPM.” Some of the highlights of the studies include: 1) According to Nielsen Media Impact, pharmaceutical/OTC brands see an average incremental reach increase of +38% when including AM/FM radio with TV; 2) Shifting 20% of an arthritis medication’s TV budget to AM/FM radio afforded the brand a significant reach advantage versus its competition (+29%) and increased its total share of voice from 22% to 39%; and 3) A pharmaceutical brand saw its TV reach drop -33% over a four-year period with the same spend due to the erosion of TV audiences. Shifting 30% of the October 2021 TV budget to AM/FM radio recovered the lost reach, generating a +51% lift in campaign reach. See more from the blog here.
Chris Williams Exits KXNO-AM/FM, Des Moines. Sports talk radio personality Chris Williams reveals via Twitter that he’s exited iHeartMedia sports talk outlet KXNO-AM/FM, Des Moines in order to focus on his family life. Williams has been serving as co-host of the afternoon drive program “The Sports Fanatics” with Ross Peterson.
Williams tweeted, “When I was attending journalism school at Iowa State in the mid 2000s, my dream was to one day host a sports talk show on the iconic 1460 KXnO. For the last seven-plus years, I have had the privilege to live this dream. A lot has changed since then. I now have two beautiful daughters Cami (7) and Elyse (2), who I love more than I knew was even possible. Ross Peterson was my friend. He is now a brother who will be family forever. I recently made the decision to leave KXnO as a daily host to focus on my young family. The 3-6 time slot is an honor to fill, but also takes a major toll on family when you have young kids (especially when you have aspirations to be the best little league softball coach in the metro). I leave KXnO excited to be a better husband, son, friend and human being.”
The Economy, January 6 Hearings, Russia-Ukraine War, Gun Legislation, Midterms/Trump & the GOP, Western Heat-Wildfires Among Top News/Talk Stories Over the Weekend. The soaring price of gasoline and food, sinking tech stocks, and worries about a recession; today’s scheduled second January 6 Committee hearing; Russia’s advances in the war in Ukraine and the conflict’s effect on the world economy; the attempts at bi-partisan gun legislation; the ousting of San Francisco’s progressive DA, the November midterm elections, and Donald Trump’s influence over the GOP; and the Western heatwave and drought were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications
President
PALM BEACH GARDENS, Fla. — Always taken for granted, forever undersold by radio sellers. So goes this 112-year-old celebration. Could it be because it was created as a complement to its senior partner, Mother’s Day? Or could it be because it was started in Spokane, Washington? It really doesn’t matter. Father’s Day is now a $20 billion dollar business that rarely dominates a radio sales meeting. Did you have a full sales meeting devoted to selling into the Father’s Day gift giving cycle?
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “2022 ½,” is a special edition of the program that looks back at the first six months of 2022. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, talk show host, WPG, Atlantic City, NJ; Dom Giordano, talk show host, WPHT, Philadelphia; Renee Kohanski, M.D., forensic psychiatrist/podcaster, MDEdge Psychcast; Daliah Wachs, M.D., physician/talk show host, Genesis Communications Network; and Steve Weisman, law professor, Bentley University, Boston/founder Samicide.com. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
TALKERS 2022 Convention Takes Place Today at Hofstra University. The 25th annual installment of the talk media industry’s longest-running, largest and most important convention, TALKERS 2022, is taking place today on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. Its speaker lineup and attendees comprise a “who’s who” of the talk media industry and its agenda will boldly address the most compelling industry issues of the modern era. For video coverage of the convention, be sure to check in with TALKERS magazine every day in the coming weeks.
Stephan’s Show Rebrands, Moves to USA Radio Networks. In addition to jettisoning the title of his program from “The DJV Show” to
its original “Good Day” moniker, Doug Stephan will segue his program to the USA Radio Network. Officially re-launching next Monday (6/13), “Good Day” with Stephan and co-host Jai Kershner will merge with USA’s “Daybreak.” The show Stephan launched in 1988 will continue to air in the morning and remains designed to time-shift to other dayparts. Affiliation will be handled by USA Radio Network, with that web’s president Chip Miller stating, “I’m excited to welcome Doug and ‘Good Day’ to the USA Radio Network family. Doug is an iconic fixture in morning radio throughout the country and we look forward to working with [him] and the ‘Good Day’ team. The lifestyle, non-political content ‘Good Day’ offers is something we feel more stations will welcome during a time when there’s so much going on in the world and in our society. Doug and ‘Good Day’ will serve as the cornerstone for an exciting growth plan for the network. This is our first programming change and show addition since acquiring the network in December 2021.” Stephan comments, “We’ve been hearing from some of our more than 300 affiliates of their frustration with how negative many news/talk programs have become. This move enables us to continue to present the news you need to know, along with our opinions, in addition to the positives that we see every day.” There will be no change in the format clock; technical; traffic; or sales partners. Stephan is the longest running syndicated host of a daily talk show and appears at #29 on TALKERS’ 2022 “Heavy Hundred.”
Guthrie Named iHM Florida Division President. Former six-year Cox Media Group president/chief executive officer Kim Guthrie is set to become iHeartMedia’s Florida division president. In that position, she will succeed Linda Byrd, who retires next month (7/15). Guthrie will report directly to iHeartMedia Markets Group president Hartley Adkins, who states, “At iHeart, we pride ourselves on being a ‘talent first’ company; this decision reflects that commitment. It’s rewarding to find someone who both understands what our listeners need and how to operate in a multi-platform environment. Kim checks every box and more. We’re thrilled she chose to bring her talents to iHeart. Her CEO experience at Cox Media Group makes her uniquely-qualified for this position.” Guthrie adds, “I am very excited to announce my ‘un-retirement.’ iHeart has become a true employment destination and I’m thrilled to be part of America’s #1 audio company. iHeart’s leadership has built a culture of respect, transparency and innovation. The entire team has made me feel like I can make a difference here.” Guthrie joined Cox Media Group in 1998 as vice president/general manager for its Long Island radio station group and later became executive vice president of CMG’s national ad platforms. As Cox Media Group’s CEO, she had complete oversight of the company, including nearly 100 broadcast radio and television stations; dozens of digital assets; and newspapers. She started her career as a television news reporter and anchor for several ABC affiliates. Guthrie was named “Woman of Distinction” by the March of Dimes and “Humanitarian of the Year” by the Muscular Dystrophy Association. In addition, she won the “Trailblazer Award” from Mentoring And Inspiring Women In Radio and the “Women Who Lead” honor from the Alliance For Women In Media.
Radio Mercury Awards Winners Announced. The 31st annual such event was held last night (Thursday, 6/9) in-person at New York’s Sony Hall, as well as virtually. This year’s “Best of Show” award was presented to FCB Chicago for its “Go RVing” radio commercial. Other winners included: Mockingbird, iHeartRadio App, The Studio at iHeartMedia (“Creative Radio Promotional Spot or Campaign by a Radio Station or Group”); Great American Settlers, Spreaker.com, The Studio at iHeartMedia tied with Kiddie Pool, The Kartrite Resort and Indoor Water Park, The Studio at iHeartMedia (“Creative Radio Commercial by a Radio Station or Group”); Tick Suck, Steve’s Pest Control, Zimmer Radio & Marketing Group; Dog Years, Motel 6, Barkley (Creative Radio Commercial by an Agency, Production Company, Or Advertiser); and Moolah, Georgia Lottery, BBDO Atlanta. Radio Mercury Awards chief judge/Campbell Ewald executive creative director Ale Ortiz comments, “It’s been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners. The final round jury and I were very impressed by the winners’ ability to not only entertain listeners, but tell stories through radio and audio.” According to Radio Advertising Bureau president and chief executive officer/Radio Creative Fund chair Erica Farber, “This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message. This was an incredible night for radio. It was so great to celebrate with everyone both in person and online.” Presenters from this year’s final round jury and advisory council included: freelance creative consultant Larissa Kirschner-Chaney; Josh Grossberg (McCann Health); Nicky Lorenzo (Taylor Global); Ciro Sarmiento (Weber Shandwick); and Joyce King Thomas (King Thomas). Event sponsors of this year’s event were Audacy and iHeartMedia. Dedicated sponsors included CBS News Radio, Hubbard Broadcasting and World Wide Wadio. General sponsors were Beasley Media Group; Cumulus Media/Westwood One; Katz Media Group; Salem Media Group; Skyview Networks; Sound and Fury; and WideOrbit, along with Friends of the Mercuries sponsors Forcht Broadcasting; Neuhoff Media; Nielsen; Triton Digital; and vCreative. For the complete list of winners and to listen to their work, go to www.RadioMercuryAwards.com. Shown in the photo are (left to right): Ale Ortiz; FCB Chicago’s Justin Enderstein and Andrés Ordóñez; and Erica Farber.
WTOP Partners With Greater DC-Maryland’s National MS Chapter. Through a series of on-air and online promotions, Hubbard
Radio Washington, DC’s all-news WTOP will raise awareness for the National Multiple Sclerosis Society. Announcements will highlight various MS events in the community in an effort to increase registrations – and ultimately – donations. WTOP general manager Joel Oxley states, “We wanted to do everything we could to help amplify the critical mission of the National Multiple Sclerosis Society. Our hope is that, through this partnership, we can help those in their journey with MS and work towards a world free of this devastating disease.” National MS Society Greater DC-Maryland Chapter president Chartese Berry remarks, “We are sincerely grateful [to] WTOP and their amazing partnership in joining our quest towards a world free of MS. Their strong reach in the region will help immensely in raising much needed awareness and funds to support the nearly one million people in the United States living with MS.” WTOP senior sports director Dave Johnson and WTOP anchor/reporter Mike Murillo were diagnosed with MS in 2019 and 2016, respectively. The two will contribute to the campaign by sharing their stories about how MS has effected them and their families. Johnson declares, “MS: Look out we are coming after you. We have the community and we have the support. My mom lost her battle to MS in 1979, and now with my WTOP family and the MS Society we are going to finish the fight.” Murillo adds, “I am so thankful to have benefited from new treatments for MS, but there is so much still to do including finding ways to repair the damage the disease can cause. With your help, I truly believe there will soon come a day when we can say there’s a cure for MS.” WTOP will highlight volunteer opportunities throughout the year.
TALKERS News Notes. Veteran NPR reporter/political correspondent Juana Summers is named one of the rotating co-hosts for the network’s flagship afternoon news program, “All Things Considered.” Summers has been covering politics, race, and justice for the network. She joins Alisa Chang, Mary Louise Kelly, and Ari Shapiro. Summers succeeds Audie Cornish, who departed NPR in January for CNN. According to VP/news programming Sarah Gilbert, “Propelled by her authoritative reporting expertise, versatile journalistic talent, and drive to explore and interrogate the most challenging questions of the moment, Juana emerged as the top candidate.” Summers states, “In my work as a political correspondent, I spend a lot of time talking with young people about the country and the world that they are inheriting. It’s made me think about the future of our audience and the opportunities that we have to grow. I’m excited to play a role in introducing a new, diverse generation of listeners to the blend of powerful storytelling, accountability journalism and culturally relevant conversations that can only [be found] on NPR.” Summers – who previously worked at Politico, CNN, Mashable and The Associated Press – begins her new duties in just over two weeks (6/27) … Housing and Urban Development secretary Marcia Fudge guested this past Sunday (6/5) on
Multicultural Broadcasting-owned KBLA “Talk 1580,” Los Angeles’ “A More Perfect Union.” The HUD secretary and KBLA’s chief national political analyst, Dr. Nii-Quartelai Quartey, discussed the city’s homelessness problem; the need for affordable housing; and creative ways for first-time buyers to purchase a home and down payment assistance. Fudge commented that HUD is committed to equity by eliminating redlining of “certain kinds of neighborhoods.” … Effective next 
Monday (6/13), Randy Cable commences as director of sales for Beasley Media Group’s Fort Myers/Naples cluster, which includes sports talk WBCN “ESPN Southwest Florida.” Vice president/market manager AJ Lurie comments, “The more people I asked about Randy, the more excited I got about having him on our team. I think he will be a perfect complement to our brands, products, and family here in Southwest Florida.” Spring Valley, New York native Cable notes, “I am thrilled to join the Beasley family and look forward to working with the incredible team in Fort Myers. I am passionate about helping our team help local businesses thrive and prosper with great ideas and our ability to develop/execute powerful fully-integrated radio and digital campaigns.” Cable formerly was integrated sales manager for Cox Media Group’s Miami and Jacksonville stations, and spent eleven years as director of sales for Audacy Greenville (South Carolina) … The Chesapeake Associated Press Broadcasters
Association (CAPBA) recognizes Your Public Radio-owned public radio news/talk WYPR, Baltimore with five (5) first-place awards and seven (7) second-place awards for work done in 2021. Its first-place citations are in “Outstanding News Series”; “Outstanding Public Affairs”; “Outstanding Specialty Reporting”; “Outstanding Documentary/In-Depth Reporting”; and “Outstanding Serious Feature.” The CAPBA awards ceremony was held last Saturday (6/4) in Ocean City, Maryland. … In addition to hosting afternoon drive on iHeartMedia Des Moines news/talk WHO “News Radio 1040,” Simon Conway has been doing morning drive on similarly-formatted Orlando sibling WFLA “News Radio” and today adds a national assignment, filling in for Joe Pagliarulo. Conway’s PM drive program is simulcast on iHM’s WMT-AM “News Radio AM 600,” Cedar Rapids and WOC “News Talk 1420,” Davenport (Iowa). … Among the Delta Radio Greenville, Mississippi properties McConnell “Man@Large Adams will oversee as the newly-appointed operations director is WNIX “News Talk.” Adams most recently was director of content for Townsquare Media Lansing (Michigan).
Primaries and Trump & the GOP Top News/Talk Stories This Week. This week’s primary races – as well as the recall election of San Francisco’s progressive district attorney – combined as the top news/talk story for the week of June 6 – 10. At #2 this week was the U.S. economy, including the high price of gasoline and food, plus the concerns about a recession, followed by the January 6 Committee hearings at #3. The Talkers Ten is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
The Road Ahead. With TALKERS 2022 taking place today (Friday, 6/10) on the campus of Hofstra University, this marks our
publication’s biggest day on the calendar. We’re right back at it again though next week, as TALKERS vice president/executive editor Kevin Casey leads team coverage of TALKERS 2022 highlights; in addition, we will post regular Monday morning memos from Holland Cooke and Steve Lapa. Later in the week, editor/publisher Michael Harrison reveals his latest guest on “The Michael Harrison Podcast,” while managing editor Mike Kinosian begins his four-part series on “Takeaways” from Nielsen Audio’s May 2022 survey period.
Monday Memo: Your Podcast Isn’t a Broadcast. “Everyone-who’s-anyone is podcasting,” consultant Holland Cooke observes. “And – like Howard Stern migrating to satellite radio – their content is growing the platform.” Thousands and thousands of hobbyists are podcasting, “some doing quite well, though many sound amateurish compared to the more polished way we professional broadcasters can execute.’ In this week’s column, HC notes how, “for all their rough edges, podcasters are better than broadcasters at one thing podcasts do well.” Read it here.
Pending Business: Local Host vs Facebook. Should an ad read by your local talk show host command a higher CPM than a Facebook ad? Radio sales pro Steve Lapa says absolutely yes, and for a number of reasons. Not the least of which is the host’s credibility, personal touch, and the trust they have built with their audience. Read more here.
Harry Hurley, WPG Morning Star, to Contribute $6,000 to Broadcasters Foundation at TALKERS 2022. In what has become somewhat of a radio industry tradition, WPG, Atlantic City, NJ morning show host Harry Hurley’s Hurley in the
Morning Charity Foundation (501c3) will pay tribute to the Broadcasters Foundation of America (501c3) at TALKERS 2022 at Hofstra University on June 10 and in the process donate $6,000 to the cause. Each year since TALKERS 2017, Hurley has made a donation to the BFoA in increasing amounts of $1,000 per year beginning with a one thousand dollar grant the first year achieving a total of $21,000. The Broadcasters Foundation of America’s mission is to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, accident, advanced age or other serious misfortune. Photo: Harry Hurley holding a check to the BFoA at TALKERS 2019. To listen to a conversation between TALKERS founder Michael Harrison and Harry Hurley about this year’s donation please click here.
Steve Scully to Host New Show on SiriusXM’s POTUS Channel. Longtime C-SPAN journalist Steve Scully is joining SiriusXM to host the new program “The Briefing with Steve Scully” on SiriusXM’s political talk channel P.O.T.U.S. Scully, who serves as SVP at Washington DC’s Bipartisan Policy Center, “will take listeners inside the stories and
conversations that are shaping the day in the nation’s capital. From breaking Supreme Court rulings to debates in Congress and briefings from The White House, the program will consider all sides and every perspective, helping listeners stay on top of what’s happening within the Beltway and beyond.” Scully says, “I am thrilled to join the SiriusXM P.O.T.U.S. family to share my enthusiasm for politics and public policy with a very smart audience. I look forward not only to focusing on the developing stories of the day, but also to giving listeners a deeper context to complex issues. Together, we will peel back the layers of stories to provide new information with elected officials, key policy makers and leading journalists.”
WWO: Study Reveals Value of AM/FM Ad Campaign. The Cumulus Media | Westwood One Audio Active Group shares the results of a study it commissioned The Harris Poll to do in an effort to understand the performance of the leading meal kit delivery service’s advertising performance. Some of the findings of the study include: 1) AM/FM radio worked for the meal kit delivery service. The test of AM/FM radio advertising was very successful. Between the pre- and post-campaigns, heavy AM/FM radio listeners generated immense brand equity growth, two times greater than the average. Heavy AM/FM listeners, those with the greatest opportunity to hear the
campaign, delivered the largest lifts for familiarity and consideration; 2) Heavy historical use of podcast advertising resulted in significant awareness, consideration, and brand equity among the podcast audience for the meal kit delivery service brand. Due to sustained prior use of podcast advertising, podcast listeners far outperformed the average consumer across tested brand measures. Comparing podcast listeners to the general population, the meal kit delivery service had much stronger brand equity (+43%), consideration (+34%), and familiarity (+34%); 3) The meal kit delivery service’s AM/FM radio and podcast campaign boosted purchase intention metrics. The AM/FM radio campaign drove positive movement throughout the purchase funnel. Since the pre-campaign period, there was growth in familiarity (+22%), trial (+5%), and usage (+10%) among heavy AM/FM radio listeners. Among podcast listeners, familiarity grew +4%, trial +21%, and usage +51%; and 4) Growth opportunity: Expand to consistent use of AM/FM radio advertising. As media effectiveness grows with the number of media channels utilized, meal kit delivery service brands have an opportunity to add reach and avoid podcast message saturation by using AM/FM radio. Among meal kit users, 56% only listen to AM/FM radio and don’t listen to podcasts. Expanding the media buy to AM/FM radio reaches the 56% of meal kit category users who aren’t exposed to podcast advertising. See more here.
TALKERS News Notes. Sports talk radio legend Jim Rome is now heard in San Diego
on XEPRS “The Mightier 1090.” Rome’s CBS Sports Radio syndicated program has been off the air in the market since February but returns on the Bill Hagen-led station. Rome says, “San Diego is where the Jungle really took hold. It’s where I met my wife. And where I experienced some of the greatest moments of my entire life. There is no better town, no better market and you absolutely CAN go home. And that’s what I plan on doing. And I can’t wait. Let’s do this!”…..Recently, Art Vuolo (pictured below) made a special appearance on Nexstar Media’s WGN-AM, Chicago sitting in with legendary Windy City personality John Records Landecker as the station celebrated its 100 anniversary on the air. “Radio’s Best Friend” and operator of Vuolo Video produced his appearance in a YouTube video that you can see here.
Weekend Shootings/Gun Control, January 6 Hearings, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, Boris Johnson Troubles, Korean Missile Launches Among Top News/Talk Stories Over the Weekend. Gun violence over the weekend that took the lives of five people in Philadelphia and Chattanooga and debate over potential gun legislation; televised congressional hearings on the January 6 Capitol breach to begin on Thursday; the still rising price of gasoline, food and consumer goods and fears of a recession; Russia’s continuing invasion of Ukraine and Vladimir Putin’s warning to the West not to supply Ukraine with weapons; November’s midterm elections and Donald Trump’s influence over the GOP; British Prime Minister Boris Johnson faces a vote of no confidence by his conservative party over the partygate scandal; and the U.S. and South Korea launch missiles in response to North Korea’s launch of eight missiles were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — What is with the plethora of bar graphs showing us what we already know? Do we really need another thermometer “Why listeners consume radio/audio” graph?
I guess we do need another study for the tidbit that is the premise behind hundreds of thousands of daily newscasts. This all started with a caveman pounding out the news on a log, then discovering fire, realized smoke signals attracted a bigger audience and the concept of results from a newscast was established. Maybe some of us are still at the campfire, or still selling like it.
Monday Memo: Leapfrog Legacybox. “As oxide literally falls off cassettes and reel tape,” consultant Holland Cooke warns, “those precious airchecks will be gone forever” unless you digitize them. “Ditto VHS tapes and photos of loved ones now long gone.” But, in this week’s column, HC’s experience with a major national advertiser points to a local sales lead. Read it here.
Pending Business: The Ego Drive Connection. Radio sales pro Steve Lapa writes in today’s column that most talk radio sellers don’t stop to think about the personality trait that connects them to their station’s talk hosts. But both have a healthy ego drive. The successful talk radio host is driven to convince their listeners that their take on an issue is the correct one. And their skill set includes the power of persuasion – just a like a good seller. Read more here.
Lars Larson Celebrates 25 Years at KXL-FM, Portland. Talk radio host Lars Larson – whose KXL-FM, Portland-based program is heard on more than 20 stations the Pacific Northwest on Alpha Media’s Radio Northwest Network and whose Compass Media
Networks nationally syndicated program serves some 100 affiliate stations – celebrated his 25th anniversary at KXL on Friday (5/20). In a video on the KXL website, Larson talks about his 25 years at KXL, how he got into radio as a teenager, and the difference between his past work as a television news managing editor and his current work as a talk host. “I love the idea of gathering interesting information and then presenting it to my audience, so they get a chance to hear what’s going on.” See the video here.
Audacy Recognizes 100 Years of KFH, Wichita. Wichita radio station KFH is celebrating its 100th year of service to the area. The Audacy news/talk outlet – now an AM/FM combo – is Kansas’ oldest commercially licensed radio station. Audacy Wichita SVP and market manager Jackie Wise says, “As the oldest radio station in Kansas, KFH Radio is very much a key piece of a fabric of this region and the city of Wichita. We’re
honored to have been able to carry that baton for 100 years now, serving our community in key moments throughout history. We’re proud of the role we play in Wichita and look forward to celebrating our centennial anniversary alongside our loyal listeners.” KFH Radio will kick off its 100th anniversary celebration by welcoming special guests as part of its on-air programming. It will also begin airing short-form audio clips that spotlight some of the most memorable moments in station and Wichita history, including coverage of World War II, Wichita State University athletics, national attention from the 1938 Orson Welles “War of the Worlds” program that aired on the station, and more. KFH Radio, first known as WEAH, was launched on May 26, 1922 for the purpose of broadcasting crop and market reports.
MIW Announces MIW Mildred Carter Mentoring Program Class of 2022. This year’s Mildred Carter Mentoring Program’s class is announced by Mentoring and Inspiring Women in Radio, Inc. For the MIW Mildred Carter Mentoring Program that matches up-and-coming women in radio with female professionals recognized as leaders in all
aspects of the industry, four candidates from the radio industry within sales, marketing, programming and digital disciplines are selected each year. This year’s mentees are: Susan Aksu-Magarian, director of marketing, Benztown; Lindsay High, general sales manager, Audacy San Francisco; Bri O’Neill, digital sales manager, Leighton Broadcasting, Grand Forks, ND; and Lauren “Lo” Sessions, APD/MD “Energy 94.1” and Content Director “WE 94.5,” Alpha Media, San Antonio. Lindsay Adams, chair of the 2022 MIW Mentoring committee, and a 2006 graduate of the program says, “We couldn’t be happier seeing a year over year increase in the amount of program applicants. The easy part is recognizing a talent and applauding the determination to further develop their career. The hard part is making final decisions from such an incredible pool of candidates. We thank Beasley Media Group and Entravision Communications for their generous support, and we can’t wait to start working with the Class of 2022.”
TALKERS News Notes. The 24th annual “Cares for Kids Radiothon” raised $314,000 for the Bernard & Millie Duker Children’s Hospital at Albany Med. iHeartMedia Albany’s
news/talk WGY-AM/FM “News Radio 810 & 103.1” and “99.5 the River” took part in a 25-hour radiothon on May 5-6. WGY personalities who interviewed medical professionals and patients during the broadcast included: Doug Goudie, Diane Donato, Joe Gallagher, Mike Patrick, and Jaime Roberts…..SiriusXM announces the acquisition of Team Coco, including the critically acclaimed hit podcast “Conan O’Brien Needs a Friend,” and the Conan O’Brien-led podcast network and digital media business. The transaction brings to SiriusXM Team Coco’s staff, who will continue to produce the network’s slate of popular podcasts, as well as collaborate on content for SiriusXM. As part of the deal, O’Brien enters into a five-year talent agreement with SiriusXM, under which he will remain host of his namesake podcast…..Pictured below is one of the pioneers of digital era independent talk broadcasting, James Lowe, a.k.a. Jiggy Jaguar (c) interviewing actor/musician Billy Bob Thornton (l) and musician J.D. Andrew (r) this past Saturday night (5/21) at the McPherson Opera House in McPherson, Kansas where their acclaimed roots rock band called Box Masters were performing.
Title 42 Ruling, the Economy, Russia-Ukraine War, Monkeypox/COVID-19, Midterms/Trump & the GOP, Great Replacement Theory, Kellyanne Conway Book, U.S.-China Relations, and Australian Elections Among Top News/Talk Stories Over the Weekend. A Louisiana District judge rules the Trump-era Title 42 that keeps migrants seeking asylum from entering the U.S. must stay in place while the matter plays out it court; the baby formula shortage, the high price of gas & food, and the selloff on Wall Street; the ongoing Russia-Ukraine war and its economic impact; the spread of monkeypox and the fast-rising number of COVID-19 cases in parts of the U.S.; the primary elections for this November’s midterm elections and Donald Trump’s influence over the GOP; the controversial Great Replacement Theory; former Trump counsellor Kellyanne Conway publishes her memoir Here’s the Deal; the tense U.S.-China relations over Taiwan; and Australian’s oust conservative Scott Morrison in favor of center-left PM Anthony Albanese were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — What critical personality trait connects you, the seller, to your leading talk show host? I’ll bet you never gave that a minute of your time!
This important trait in every top seller and top talker is present on every sales call and in every show. It is not a skill or learned technique, but if this one trait doesn’t shine properly, performance will suffer. Pause here as we zoom back.
Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.
Monday Memo: Repeat After Me. “Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.
iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black
American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”
Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — That’s what happens when most of your sales or management life is spent at one station or in one market.
On the one hand, you know your station and market inside out. You are the tour guide who can navigate the advertiser through every fork in the road. You are proud of your station’s heritage and conversant with the demographics, psychographics, and socioeconomic profile of the population that resides in your coverage area. Rates, packages, program lineups, and historical revenue figures are at the tip of your tongue. Any out of the ordinary question is answered with a fast access, “Let me get back to you.” All are important traits that are critical components for top sellers and managers.
Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?” Aside from the inaccurate nomenclature, Lapa wonders if the “partner” designation affects the sales effort. Read his column here.
Monday Memo: “Gas cards? OR…Bitcoin?” “Imagine asking a contest winner to choose THAT?” consultant Holland Cooke asks. In this week’s column, he recalls “when radio stunts were fun,” and how a contest “will sound as big as you make it sound.” Read more here.
Audacy First Quarter Net Revenue Up 14%. For the first quarter of 2022, Audacy reports net revenue of $275.3 million, an increase of 14% over the same period in 2021. The company also saw its net loss shrink from $21.6 million in the first quarter of 2021 to $11 million in Q 1 of this year. Audacy provides financial data by segment and reports that spot revenue (national and local) was $173.9 million, while its digital
segment (including podcasting) rose 16% to $53 million from the $41.6 million reported in the first quarter of 2021. Audacy also breaks down net revenue by format type and reports music radio revenue was $140.4 million; sports radio revenue was $53 million; and all-news & news/talk revenue was $48.3 million. Audacy president and CEO David Field comments, “I am pleased to report that Audacy posted strong first quarter results, delivering 152% growth in Adjusted EBITDA led by double digit revenue growth in both digital and spot radio. With our scaled, leadership position across broadcasting, podcasting and digital audio and our differentiated premium content offerings, we are well positioned to drive rapid evolution and innovation across the organization to capitalize on the outstanding growth opportunities in the dynamic audio marketplace. In Q1, we launched the Audacy Digital Audience Network, an addressable aggregate of 60 million listeners across our app, streaming content, and podcast lineup, enabling precision targeting at scale coupled with real-time optimization and reporting. We are looking forward to a number of exciting additional product and content launches and enhancements over the course of 2022 that will accelerate our audience growth and bolster our advertiser appeal.”
Beasley Broadcast Group Reports Q1 Net Revenue Increase of 15.6%. Reporting its financial data for the first quarter of 2022, Beasley Broadcast Group – parent company of Beasley Media Group – states that net revenue was $55.7 million, an increase of 15.6% over the same period in 2021. The company is also reporting an operating loss of $2.7 million in Q1 compared to an operating loss of $2.5 million in the first quarter of 2021. The increase in operating loss is primarily the result of an increase in operating expenses, which reflects additional cost of sales related to the revenue increase, other expenses related to sports and marketing, and additional expenses
related to the company’s digital agency build out. Beasley’s net loss for the quarter fell to $3.7 million compared to the net loss of $10.7 million reported for the same period a year ago. Beasley CEO Caroline Beasley states, “First quarter results highlight ongoing progress toward our goal of returning all of our revenue sources to pre-pandemic levels. Net revenue rose 15.6% inclusive of a 35.5% rise in digital segment revenue, which accounted for 14% of total net revenue in the quarter, marking further success of our digital transformation strategies. Comparing our revenue performance to the first quarter of 2019, revenue was down $2.0 million, or 3.4%, as the 2019 results benefited from events and other revenue that has not fully recovered from the effects of the COVID-19 pandemic. Total outstanding debt as of March 31, 2022 was $300 million, as we did not have any scheduled debt payments during the quarter, and we had $50.7 million of cash and cash equivalents on hand at quarter end. We made an interest payment of approximately $12.9 million in February and repurchased $5 million of our 8.625% senior secured notes at a discount early in the second quarter. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth, provide synergies or improve financial results. Looking ahead to the second quarter and second half of 2022, our focus remains on driving further revenue diversification and audience expansion, improving margins, benefiting from the return of the political cycle, maintaining a strong and flexible balance sheet, reducing net leverage and growing free cash flow. We expect progress on each of these fronts as we continue to close the gap on our pre-pandemic revenue and SOI levels and grow from there. I am extremely proud of our team members across the company for everything they have done and are doing to help us move past the challenges presented by the pandemic. We have clearly accomplished a lot and I believe we have many more opportunities ahead to build the company and enhance stockholder value.”
Ramsey Solutions Wins Webby Award for Borrowed Future Documentary. The documentary film Borrowed Future – produced by Ramsey Solutions – will be recognized as the Best Video Documentary in the Longform category of the 2022 Annual Webby Awards. Known as the “best of the Internet,” the Webby Awards are presented by the International Academy of Digital Arts and Sciences, the leading
international awards organization honoring excellence on the Internet. Borrowed Future was originally released as a podcast in 2019 and reveals the inner workings of the predatory student loan industry that keeps borrowers trapped in debt. Directed by David DiCicco, the story follows college graduates who owe between $9,000 and $1 million in student loans, a college graduate who paid cash for college, and a group of high schoolers who haven’t made their choice yet. Leading voices like Mike Rowe, Seth Godin and Dave Ramsey are also featured. For weeks, the film held top spots on multiple streaming platform charts: #1 documentary on Google Play, #2 documentary on Apple TV and #5 documentary (rent or buy category) on Amazon Prime Video. Dave Ramsey says, “There’s no doubt we stirred up a holy ruckus with this documentary, and I’m so proud of the team that put it together. The student loan industry is downright evil. We definitely can’t bank on student loan forgiveness, and it’s about time America said, ‘I’ve had it!’” Webby Awards executive director Claire Graves comments, “Borrowed Future has set the standard for innovation and creativity on the Internet. This award is a testament to the skill, ingenuity, and vision of its creators.” The 26th Annual Webby Awards will take place in New York City on May 16. See more about the film here.
Brandon Tatum Joins Salem Radio Network for Syndicated Radio Program. Conservative media figure and former Tucson police officer Brandon Tatum is joining the Salem Radio Network to fill the slot Larry Elder held until his retirement from radio in early April. He will assume duties as host of the 6:00 pm to 9:00 pm ET program on
May 16. The third hour of the program will be repurposed into a podcast. Salem SVP of spoken word Phil Boyce says, “Salem conducted a nationwide search, and some very big names were interested in taking this important slot. Brandon brings a unique talent to Salem, and has a strong following among the nation’s youth, with his involvement with Turning Point USA. His compelling story is riveting.” Tatum has been serving as director of 
urban outreach for Turning Point USA and hosts the popular program “The Officer Tatum Show” on social media platforms including YouTube. Tatum says, “Words cannot describe what a blessing it is to be a part of the Salem family. I am incredibly humbled and honored to continue the legacy of the great Larry Elder. My mission in life is to serve God with the gifts he has given me. Being the voice of and for the people is one of those gifts.” Additionally, Tatum co-founded Blexit with Candace Owens, an organization “dedicated to changing the narrative in the black community through education, community outreach, and empowerment.” Carl Jackson, who has been subbing as guest host in Elder’s absence both last summer when he ran for governor, and more recently after Elder’s decision to retire from radio, will continue as a regular sub for Tatum.
TALKERS News Notes. Philadelphia sports media legend and Pro Football Hall of Famer Ray Didinger announces he’s retiring from his weekend radio program on
Audacy’s WIP, Philadelphia. The station reports that Didinger said on yesterday’s program that he co-hosts with Glen Macnow, “Sunday, May 29th will be my final show. I am ready to transition from Ray Didi to grandpop.” Audacy says Didinger covered the NFL for The Philadelphia Bulletin and The Philadelphia Daily News for over 25 years and in 1995 his name was added to writer’s honor roll in the Pro Football Hall Of Fame. Didinger also worked as a senior producer at NFL Films, as an Eagles TV analyst on NBC Sports Philadelphia…..SiriusXM announces that Jessica Casano-Antonellis joins the 
company as SVP and head of communications, reporting to chief marketing officer Denise Karkos. In this role, she will be responsible for all aspects of the company’s communications function, including strategic communications, brand reputation management and media relations. Karkos adds, “Jessica is a valued and respected leader who brings a wealth of strategic communications experience in the media, entertainment and technology industries to SiriusXM. She will be an incredible asset to the company and will play a key role as we continue to tell the story of SiriusXM as a leader in audio entertainment.”…..Former KQQZ, St. Louis station owner Bob Romanik – whose self
-given nickname was “The Grim Reaper of Radio” – has died at age 72 while in hospice. According to his obit in the Belleville News-Democrat, Romanik served as an East St. Louis police officer and chief of police in both Washington Park and Valmeyer, Illinois during his career. He was a notorious raconteur who liberally used racial epithets on the air and referred to his programming as W.A.R. or White Awareness Radio. In 2020, after attempting to conceal his ownership of KQQZ and failing to show up for FCC hearings on the matter, the Commission permanently dismissed his application for renewal.
The Economy, Roe v Wade, COVID-19, Russia-Ukraine War, Midterms/Trump & the GOP, January 6 Investigation, and Musk & Twitter Among Top News/Talk Stories Over the Weekend. The sinking Dow and NASDAQ, the high price of food & gas, and the ongoing supply chain woes; the reactions to the leaked draft of a Supreme Court decision to reverse Roe v Wade; the rising rate of COVID cases in some parts of the U.S., concerns about new variants, and the ongoing lockdowns in China; Russia’s war in Ukraine and Vladimir Putin’s propaganda; the November midterm elections and Donald Trump’s influence over the GOP; the Justice Department’s investigation into the January 6 Capitol attack; and Elon Musk’s attempt to acquire Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Somewhere along the line someone changed the lyrics.
Our advertisers, our customers, became “partners.” Now that’s weird.
Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?
Supermarkets don’t call shoppers partners, yet we are regular spenders seeking value for the dollar, same with the gas station. No partners at the produce section or the gas pump, just us regular customers.
Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imaging.” In this week’s column – and now that we’re a Month into the MLB season – HC points to baseball’s unlikeliest success story as a template for freshening station imaging. Read it here.
Pending Business: Drop These Excuses to Earn More. Radio sales pro Steve Lapa writes in today’s column about two tired old excuses that no seller should be uttering in today’s media landscape. When negotiating rates, are you still arguing with your client using the phrases, “We don’t give it away” and “We have hard costs?” If so, Steve explains why this is dated and is only harming your potential commission. Read more here.
Sarah van Mosel Named EVP of iHeart Audience Network. Digital audio revenue pro Sarah van Mosel is named executive vice president for iHeartMedia’s iHeart Audience Network. She was most recently chief revenue officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. The iHeart Audience
Network is iHM’s new audience-based buying service that provides advertisers with inventory “sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting.” 
In her new role, van Mosel will assist with iAN sales operations, publisher development and podcast slate partnerships and will report to Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Byrne says, “The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers. She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”
Cumulus Media Ups Brian Philips to Chief Content Officer. Rising to chief content officer for Cumulus Media is Brian Philips, who has been serving the company as EVP
of content and audience since 2019. Cumulus president and CEO Mary G. Berner says, “Brian Philips is an exceptional executive and the perfect choice to lead our programming efforts as we continue to execute our audio-first strategy, which is transforming the company from a traditional radio broadcaster into a multi-dimensional audio media company. This promotion reflects Brian’s tremendous contributions, and I have full confidence in his creative vision, operational expertise, and savvy leadership to guide us through this critical evolution.”
TALKERS TIP. Excellent Correspondent Available for Interviews from War. News directors and talk show hosts take note. Gregg Stebben, who spent years being interviewed every month by talk stations all over the country as an editor for Men’s
Health magazine, is now in Poland and Ukraine as a volunteer doing radio interviews about the Ukraine situation. He’s available to be “Your-Man-in-Poland/Ukraine.” In an interview, he can talk about the situation with refugees in Poland and all over Europe, his personal experiences with Ukrainian refugees, and the mood in Poland and Western Ukraine. Are the Polish overwhelmed by absorbing almost 3 million refugees and/or terrified they might be next on Putin’s list? He can also talk about his trip to the Ukraine border, and what he’s seen and heard in Poland that makes him fear this Russian invasion will turn into a global conflict if Putin is successful in Ukraine. To schedule an interview with him: Gregg@Stebben.com, 843.722.3100 (cell or text).
WBAP, Fort Worth/Dallas Celebrates 100 Years of Service. Fort Worth/Dallas news/talk station WBAP-AM begins celebrating its 100th year of service to the market today (5/2) from its Victory Park studios. Station program director Bruce Collins says, “We begin the celebration today and have exciting things planned throughout the year to celebrate. WBAP has
meant so much to the DFW community. It is going to be a fun year.” The celebration was kicked off this morning as the “WBAP Morning News” team featuring Hal Jay and Brian Estridge welcomed back notable contributors, including former on-air talent and executives that “helped WBAP become a trusted leader in Dallas-Fort Worth.” The station plans to continue its centennial celebration with historical audio clips played on the station daily, the launch of a podcast series highlighting the key figures in the station’s 100 years, and a celebration in the fall. WBAP signed on for the first time under the direction of famed Fort Worth businessman Amon G. Carter on Tuesday, May 2, 1922, operating at 10 watts of power. Within the first six months, WBAP established itself as a service to the community, becoming the first station to air livestock market reports and weekly church services. As the station continued to evolve, WBAP would become the first to broadcast a rodeo, air remote broadcasts, and send a war correspondent to Europe in the early days of World War II. Additionally, WBAP was the first station with regularly scheduled newscasts. Today, WBAP operates as a 50,000-watt, clear-channel station operated by Cumulus Media.
Tom Webster to Leave EVP Role with Edison Research. Announced in his “I Hear Things” blog on Friday (4/29), Edison Research SVP Tom Webster will be stepping
away from his role with the company next month. He outlines his new professional goals, saying, “…I want to continue to work to establish a podcast industry: a place where established networks and independent podcasters alike have fair access to information, revenue, and opportunity. I think there are some structural issues in podcasting, and some information arbitrage, as well. I want to work on both of these issues, and help to create the sandbox I wish to continue to play in for years to come.” You can read it here.
The Economy, White House Correspondents Dinner, Midterms/Trump & the GOP, Russia-Ukraine War/Pelosi Visit, Elon Musk & Twitter, COVID-19, NFL Draft, and Naomi Judd Dies Among Top News/Talk Stories Over the Weekend. The state of the U.S. economy, high gas & food prices, and threats of a recession; Saturday evening’s White House Correspondents Dinner; the primary races leading up to the November mid-term elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and Nancy Pelosi’s visit with Volodymyr Zelensky; the controversy surrounding Elon Musk’s attempt to acquire Twitter; the rate of COVID-19 infections in the U.S., the debate over masks, and China’s zero-COVID policy; the weekend’s 2022 NFL Draft; and the death of country legend Naomi Judd after a long battle with mental illness were some of the most-talked-about stars on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Here is a tip or two to help you increase your income.
Drop these two old school excuses from your sales banter and get closer to the winning side of your business interactions.
I am as serious as your commission check. What I am about to share, fresh from the field, is as old as your first pocket calculator with the same limitations of performance, yet I hear this day after day in my marketing work. It’s old, tired, and needs to go.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — Last week was one for the media history books. For stock market watchers, last Friday was a nauseating roller coaster ride. In case you were off the grid, here’s just a taste.
Netflix lost $50 billion in value, CNN+ shut down after a month, Meta (Facebook) has already lost almost half its value, and Elon Musk may still wind up with Twitter. A top 50-market radio station we use in my marketing work raised rates by 250% as ratings slid.
Monday Memo: Spring Cleaning. “You’re expecting a metaphor,” Holland Cooke reckons. “When a consultant says, ‘Spring Cleaning,’ you brace for a checklist of tough choices when Spring ratings come in.” But HC says, “Take me literally,” as he wistfully chronicles procrastination you can likely relate to. Read more here.
Pending Business: The Anecdote. Radio sales pro Steve Lapa writes today about the value of a relatable anecdote in the talk radio sales process. He compares the focus a golfer has when playing the game to the connection hosts have with listeners. “Think about the engagement level of your listener with their favorite talk show host. The outside world shuts down for a brief moment as that listener is focused on what your host is saying. The host presents the content in a way that helps the listener shut out their daily distractions and engage with the host, guest and callers.” Read more here.
Key Networks and Beasley Partner to Offer Features for Sports Talk and Music Stations. This partnership between Key Networks and Beasley Media Group will make the features “Esports Quick Hits” and “Game Pop” available to sports talk stations and music stations, respectively. The 30-second segments are produced by Benztown
and “deliver high energy, entertaining video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.” The two companies announce that SportsMap 
Radio will be airing the feature on more that 100 U.S. stations on the SportsMap network four times a day every Monday through Friday. Beasley Media Group CEO Caroline Beasley says, “Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership! Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.” Key Networks COO Dennis Green adds, “Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features ‘Quick Hits’ and ‘Game Pop’ to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is NOW!”
Report: Alex Jones’ Infowars Files for Chapter 11 Protection. According to a story by Bloomberg, Alex Jones’ Infowars is seeking Chapter 11 protection in Southern Texas, “with liabilities of as much as $10 million, according to a court filing.” The story notes
that Alex Jones and his companies were found liable in a defamation lawsuit in Connecticut that was brought by families of some of the children killed in the 2012 Sandy Hook school massacre. The families testified that they were harassed by fans of Jones’ program after Jones claimed that the families were paid crisis actors and that no children actually died. Jones has since stated publicly that he knows the massacre actually took place. Jones is awaiting the next phase of the case as the trial will determine the damages. Jones was also found liable in a similar case filed in Texas.
Devon Doers Named VP of Sales for iHeartMedia Twin Cities. Radio sales pro Devon Doers joins iHeartMedia as vice president of sales for the Minneapolis station group
that includes news/talk KTLK-AM and sports talk KFXN “KFAN,” plus five music brands. Doers comes to iHeartMedia from Townsquare Media’s Bozeman, Montana operations where he’s been serving for the past eight years. iHeartMedia Minneapolis SVP of sales Bekki Yang says, “Devon’s extensive career in media, which has evolved over the years to include multi-channel marketing and digital, is what we’re most excited about.” Doers comments, “I am excited to help and be part of such a talented, experienced and great group of professionals with everyone at iHeartMedia Minneapolis.”
Dan Sileo and JAKIB Media Partners Extend and Expand ‘The National Football Show.’ A new deal between JAKIB Media Partners and sports talk personality Dan
Sileo is announced. The new pact expands Sileo’s “The National Football Show” program by one hour to stream from 3:00 pm to 6:00 pm daily. JAKIB Media Partners president Joe Krause says, “Dan Sileo knows football and knows the stars of the game. In his expanded role, sports fans will find themselves wanting more and more from Dan Sileo.” In addition, Sileo will host, “The College Football Show” every Saturday and team up with Barrett Brooks for a bi-weekly, one-hour show called, “In the Trenches.”
Russia-Ukraine War, the Economy/Inflation, Weekend Gun Violence, Biden Approval Ratings, Midterms/Trump & the GOP, COVID-19, and Easter & Passover Holidays Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine, the pressure on NATO, and the economic effects of the war; the state of the U.S. economy and the high price of gas and food; the shootings in Pittsburgh and South Carolina; the low approval ratings for President Joe Biden; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the return to mask mandates at some U.S. colleges, concerns about the BA.2 variant, and the lockdowns in Shanghai and Hong Kong; and the Easter and Passover holidays were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Steve Lapa
Lapcom Communications Corp
President
PALM BEACH GARDENS, Fla. — News and talk radio sellers are boring.
Sorry if I offended you. But that’s what I see in the marketing work I do.
It’s all about numbers on paper. If ratings are not part of the pitch, it comes down to a laundry list of predictable guests, a boilerplate bio, and whatever else is fast and easy.
Pending Business: It Should Be Easy. Radio sales pro Steve Lapa says in today’s column that advertising with your news/talk station should be easy. But, is it? He says, “I’m betting it’s more difficult than you think.” If you’ve never done it, try to call your station – from outside the building – and go through the process of reaching the sales department. Lapa offers a “self-check” to see how you do in the area of communication. Read more here.
Monday Memo: Bad News. Following-up last week’s column about how stations can better-exploit “good news,” consultant Holland Cooke outlines a playbook for “handling the gaffes inevitable in talk radio.” Read more here.
Cumulus Media and Daily Wire Partner for Local Digital News. A new syndication agreement between conservative news and entertainment media company The Daily Wire and Cumulus Media will include delivering Daily Wire digital content to Cumulus radio station websites in key markets across the United States. Under the terms of the deal, Daily Wire breaking news, original reporting, sports, and
entertainment coverage by The Daily Wire is available on more than 50 Cumulus radio station websites, with plans to expand in the coming weeks. Cumulus Media EVP of corporate marketing and president of Westwood One, Suzanne Grimes, says, “This new deal expands our partnership with Daily Wire to include yet another Cumulus distribution platform. Our listeners now have a new way to engage with high quality content from The Daily Wire, in real time, on our Cumulus local stations’ websites.” Westwood One and Daily Wire already partner to deliver “The Ben Shapiro Radio Show.” Last year, Westwood One and Daily Wire announced they were expanding broadcast programming offerings with the addition of “The Michael Knowles Show” from 5:00 pm to 6:00 pm ET.
‘The Regular Joe Show’ Enters Syndication with Genesis Communications Network. Talk radio host Joe Giganti announces he and Genesis Communications Network are partnering to nationally syndicate his “The Regular Joe Show.” His program has been regionally syndicated throughout Wisconsin from his home base at
Midwest Communications’ WTAQ, Green Bay since 2020. Giganti says, “When I moved to Green Bay in 2007 from my native Washington, D.C., I quickly recognized the pivotal role Wisconsin specifically and the heartland generally play in our national political identity. This impact was drawn into crystal-clear focus with the intrigue surrounding the 2020 elections.” GCN affiliates director Adam Miller comments, “The GCN family is excited to welcome ‘The Regular Joe Show’ to its morning lineup! With a proven track record in Green Bay and markets across Wisconsin as a whole, we look forward to seeing this broadcast perform at a national scale as our country transitions into an uncertain and polarized future.”
iHeartMedia Names Whalley VP of Sales for WOR-AM and WAXQ-FM in New York. Radio sales pro Brittany Whalley joins iHeartMedia New York as vice president of sales for news/talk WOR-AM “The Voice of New York” and classic rock WAXQ-FM
“Q104.3.” In this role, Whalley will be responsible for overseeing the Q104.3 and 710 WOR sales teams, including sales growth and strategic partnerships. She will report to SVP of sales Steve DeLusant. Whalley joins the iHeartMedia New York team from Cox Media Group’s Long Island station group where she was general sales manager. She says, “iHeartMedia is a massive leader in the audio space and I am ecstatic to be joining their NYC team. I look forward to collaborating with the incredibly talented sales team and achieving goals the leadership team has put in place. The abundance of resources available at iHeartMedia to super-serve clients is a dream come true.”
TALKERS News Notes. The nationally syndicated early afternoon program “The Todd
Starnes Show” has two new affiliates in the Sunflower State as Steckline Communications adds the 12:00 pm – 3:00 pm ET show to KQAM, Wichita and KIUL, Garden City, Kansas…..ESPN Radio announces that it is teaming former New York Giants star Chris Canty (left) and sports radio pro Chris Carlin (right) for the new 3:00 pm to 7:00 pm ET “Canty & Carlin” program, effective April 
25. Canty says, “I’m fired up to work with Carlin. We were able to establish chemistry going back to our days working at 98.7 FM in New York. He’s a pro’s pro that puts in the work to be at his best and also bring out the best in others. We both take sports seriously, but we won’t take ourselves seriously. We’ll keep our audience informed, make them think and hopefully get a few laughs along the way.”…..Chicago media writer Robert Feder reports that current WBBM-FM “B96”
weekend personality Gabe Ramirez is beginning a dual role with Audacy Chicago. He’s now a regular fill-in host on sports talk WSCR “The Score.” He begins his work with the station hosting the evening show this week. Also, WSCR promotes Chris Tannehill to senior audio producer…..Federal 
Communications Commission chairwoman Jessica Rosenworcel and National Association of Broadcasters president and CEO Curtis LeGeyt will participate in a fireside chat on the NAB Show on April 25 in Las Vegas. LeGeyt says, “In today’s hyper-competitive media landscape, a regulatory framework that allows local radio and television stations to evolve, adapt and better serve their audiences is of vital importance. Broadcasters look forward to hearing from chairwoman Rosenworcel about her role as the head of a critical agency and her outlook on the future of our industry.”
Russia-Ukraine War, the Economy/Inflation, Midterms/Trump & the GOP, Hunter Biden Investigation, January 6 Committee/Greene Challenge, Macron-Le Pen Race, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Russia’s continuing invasion of Ukraine and the U.S.’s reaction to the war; the state of the U.S. economy, including high gas and food prices; the November midterm elections and Donald Trump’s influence over the GOP; the ongoing DOJ investigation into Hunter Biden’s international business ventures; the January 6 committee’s investigation into the Capitol assault and a challenge to Marjorie Taylor Greene’s candidacy for re-election based on allegations she encouraged the January 6 attack; the race for France’s presidency between liberal Emmanuel Macron and conservative Marine Le Pen; concerns about a new wave of COVID in the U.S. as China continues harsh lockdowns; and Elon Musk declines to take a seat on Twitter’s board after acquiring a 9% stake in the company were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.