Crossover Media Group Acquires Equity Interest in Take On The Day LLC
Production and audio ad rep firm Crossover Media Group announces it is acquiring an equity interest in Take On The Day, LLC, owner of the “Dr. Laura Program” on SiriusXM and the “Dr. Laura’s Call of the Day” and “Dr. Laura’s Deep Dive” podcasts, all hosted by Dr. Laura Schlessinger. This transaction follows a multi-year advertising sales and production partnership between the two organizations. Terms were not announced. Crossover Media Group managing member Sue Freund states, “Throughout her more than four decades in talk radio and now podcasting, Dr. Laura has amassed an enormous following with her frank, direct, captivating style, which is sometimes provocative, always interesting and insightful, and never dull. After many years of working with her and her team at Take On The Day, we’re proud to expand our relationship and commitment to her programs, and to continue to grow our presence as a leading partner to the nation’s top audio-talk hosts.” Take On The Day LLC president Geoff Rich comments, “Crossover Media Group’s investment in Take On The Day adds so much to our ability to reach more listeners and help more sponsors. With Sue and her partners Ron Hartenbaum and Scott Calka joining the management team, we are supercharging the future of the Dr. Laura programming and brand.”