Tag: radio host

Industry News

Seasoned Radio Journalist Veronica Carter is the New Co-Host of San Diego’s Morning News on KOGO-AM

By TALKERS | by TALKERS

iHeartMedia San Diego’s Newsradio 600 KOGO – San Diego’s news and information station – announced Veronica Carter has joined “San Diego’s Morning News with Ted Garcia,” as a co-host, effective immediately. Veronica Carter Broadcasting weekdays 5:00 am to 9:00 am PT, the show delivers what station sources describe as “unmatched news coverage of the critical stories shaping the community.”  KogoThe program has a reputation for being a trusted news source dedicated to delivering timely and accurate coverage tackling everything from local and national news to business, entertainment headlines plus traffic and weather reports. Known for her warm delivery and engaging storytelling, Carter’s distinguished career includes roles at major news outlets such as WBBM in Chicago and Newsradio KFBK in Sacramento, where she became known for her sharp reporting and ability to connect with audiences. She will report to PD Mary Ayala who tells TALKERS, “I’m thrilled to welcome Veronica to our team,” adding, “Her depth of experience, vibrant enthusiasm and passion for connecting with the people of California make her a great addition to our morning show.”  Carter comments, “I’m honored to join such a respected team and excited to connect with our listeners each morning, bringing them the news and stories that matter most.” Carter replaces LaDona Harvey, who announced she was stepping down from the role earlier this month.

Industry Views

Monday Memo: “A Pepper & Egg Sandwich on American Bread”

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Recommended interview: The author is retired radio host and newsman Joe Taylor, a voice you might remember from KDKA and elsewhere.

His story is the sort of interview Jim Bohannon used to love, a reminiscence of growing up in the 1950s, what life was really like in that “Great” America that Donald Trump romanticizes.

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Joe recalls a time when many people still considered Italians “not-quite-real Americans, traversing two very different worlds, attending school with kids whose last name didn’t end in a vowel.”

Joe writes – and speaks – with affection, respect, humor, and humanity, and new relevance. Contact joetaylor43@comcast.net

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry Views

How to Bounce Back and Get a Job

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry Views

Remaining Optimistic About Radio

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry Views

Stars and Their Platforms

By TALKERS | by TALKERS

By Walter Sabo
Host/Producer, Sterling on Sunday
Media Consultant

Lucille Ball earned 50 shares with her classic TV series, “I Love Lucy.” Every year during her summer hiatus she would make a movie. Name a Lucille Ball movie.

Lucy was the all-time star of television but couldn’t open a movie. Each medium creates its own stars and rarely does a star transfer from one medium to another.

Some examples: “NYPD Blue” first season star David Caruso couldn’t wait to break out from TV and become a movie star. He recently retired from 10 years of work on the TV show “CSI Miami.” Exceptions? Maybe three: Michael J Fox, Will Smith, Steve McQueen.

The phenomenon of single medium stardom is true throughout all crafts. Great magazine writers struggle to turn in a publishable book. Book authors are challenged to condense their thoughts to 1,000 words. Megyn Kelly is a cable star but couldn’t cross the golden bridge to broadcast TV.

Every year a local TV weather person bugs the local talk station to fill-in on a talk show over a holiday. How does it go? Beware the fifth minute. After five minutes all of the passionate feelings the TV talent has about their pet topic have been expressed. With two hours and 55 minutes to go, the local weatherman is in trouble hosting an unscripted radio show. Where is the prompter? Where are the phone calls? But put a radio morning host on TV and the results are just as awful. The radio host looks fat because they have no idea how to dress for TV, they don’t understand the cue lights on the cameras and the prompter is confusing.

Which brings us to the relationship between radio and podcasting

One of the burdensome falsehoods of the moment is that radio talent should be churning out original content podcasts. It’s just audio right? Radio is good at talking! Podcasting has fostered its own stable of stars including Joe Rogan, Adam Carolla, Anna Farris and Ben Shapiro (I know he’s a radio guy, but he’s a better podcaster). To a listener, the production styles of a podcast and live radio are strikingly similar, but you know that the production environments are completely different. Talent who intuitively understand on-demand audience preferences thrive hosting commercial-free podcasts. Radio talent excel within the disposable, often-interrupted flow of a live broadcast. Podcasts allow for thinking time, pausing, editing, correcting and fancy production beds. Live radio? You just better get to the next thing. The mindset of a podcast star versus a radio star must of necessity be appropriate to their unique performance stage.

Most radio managers have met with resistance when asking their talent to make original content podcasts. (Not air checks.) Radio talent is right to resist! Creating a very good radio show is demanding and often exhausting. After three or more hours on the air, no performer has the energy to hop into a production chair and attract a million downloads. Tragically mandatory podcast dictates leave little opportunity for talent to say, “I can’t do a podcast well. I’m a radio performer and isn’t that what you hired me for?” My goodness – such a radio talent would be labelled insubordinate, not a team player, and not part of the future!!!

To be productive and on-brand podcasts offered by a radio station should be hosted by podcast stars. The odds of a radio star creating a winning podcast are about the same as finding a Lucille Ball hit movie.

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Front Page News Industry News

Monday, August 29, 2022

By Editor | by Editor

Monday Memo: Promoting Your Podcast with Email. Few opportunities to engage are more powerful than the ongoing conversation you have with followers. Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and SiriusXM can’t emulate and smart radio hosts exploit well.” In this week’s column, HC lists tips from email experts. Read it here.

 

Pending Business: Electric Rapport. Radio sales pro Steve Lapa writes in today’s column about the electric vehicle legislation passed in California and what the future of electric vehicle sales may mean for marketing via radio. He says, “Although the timing on this potential marketing tidal wave is a few years away, it is worth noting early stage marketing has indeed begun. Should you sharpen the relationships and trust-building skills that will improve your chances of being on the inside track of the planning? There is always room to improve those skills.” Read his column here.

Annual WEEI/NESN Jimmy Fund Radio-Telethon Raises $3.5 Million. Pictured above is Massachusetts Governor Charlie Baker (left) on WEEI, Boston’s “Greg Hill Show” (l-r Courtney Cox, Jermaine Wiggins, Greg Hill) as the Audacy sports talk station teamed with regional sport net NESN to raise more than $3.5 million for Dana-Farber Cancer Institute during the 20th annual “WEEI/NESN Jimmy Fund Radio-Telethon.” Since its inception, the two-day event has raised more than $65 million. Audacy Boston SVP and market manager Mike Thomas says, “This was the 20th anniversary of the Jimmy Fund Radio-Telethon, and our listeners and sponsors came through like never before. To hear the doctors talk about the progress that is being made, the clinical trials that are ongoing, and to hear from patients about how Dana-Farber saved their life will forever be in our hearts and minds. There really is nothing like the two days of this fundraiser.” (Photo: 13 Photography)

Broadcasters Foundation of America Establishes Frank Boyle Memorial Fund. The Broadcasters Foundation of America announces the creation of The Frank Boyle Memorial Fund to honor the respected broadcaster and media broker who passed away Tuesday at the age of 96. Boyle began his radio career in 1953 at WJR, Detroit before joining Eastman National Radio Sales as Detroit office manager. He was soon promoted to New York office manager and continued to rise steadily, eventually becoming Eastman’s chairman of the board and CEO. Boyle founded Eastman Cable Representatives, the first national sales rep in the cable TV business and the largest for many years. He left Eastman Radio in 1979 to found Frank Boyle & Co., a well-regarded independent station brokerage and consultation company. The firm acquired radio stations in Albany, NY and Peterborough/ Keene, NH, along with a cable system outside of Binghamton, NY. Boyle served on the board of the Radio Advertising Bureau, was inducted in the Hall Fame of Broadcasting in 2006, and awarded the Giants of Broadcasting honor in 2021. He may be the only non-air talent and non-network executive or station group owner to be selected for both significant industry awards. His surviving family encourages donations to The Frank Boyle Memorial Fund by clicking here.

KJCE-AM, Austin to Co-Produce Pregame Show for Friday Night Football. Austin news/talk outlet KJCE-AM “Talk Radio 1370” is partnering with the Westlake High School football program to co-produce a pregame show prior to every Chaparrals football game this season. “Talk Radio 1370” serves as the flagship station of the team’s play-by-play broadcasts and the new show is being hosted by Joe Taylor, who serves as executive producer of the program and voice of the Chaparrals, and KJCE assistant brand manager Kasey Johns. Dubbed “ATX Kickoff, driven by Capitol Chevrolet,” the show will also feature Texas A&M play-by-play voice Andrew Monaco, University of Texas color analyst Roger Wallace and Austin American-Statesman community sports editor Thomas Jones. Audacy Austin SVP and market manager Bob MacKay says, “We’re excited to embark on this partnership with the Chaps and help bring the action home for Westlake Nation. This partnership aligns well with our expanded coverage of high school and college football each week.”

VSiN Announces New Programming; Brent Musburger to Host Weekly Show. The VSiN sports betting network announces its fall programming schedule that includes “Countdown to Kickoff with Brent Musburger,” the new show hosted by the Hall of Fame broadcaster and regular VSiN contributor since the network’s debut in 2017. The program will air Sundays from 12:00 noon to 1:00 pm ET. VSiN general manager Len Mead says, “The addition of this new programming and its industry leading talent will position VSiN to provide the growing number of sports bettors in the U.S. with expert betting insights and premium content. Led by a team of sports betting experts, including the legendary Brent Musburger, we look forward to serving sports bettors by expanding our primetime programming and producing new weekend specials highlighting the week’s biggest games.”

SiriusXM’s Tom Brady Show Returns for Second Season. The program “Let’s Go!” starring Tampa Bay Buccaneers quarterback Tom Brady, NFL All-Pro Larry Fitzgerald, and Hall of Fame Emmy Award-winning broadcaster Jim Gray begins its second season on September 5.  Sirius XM says, “In its first season, ‘Let’s Go!’ reached the top of the charts among sports podcasts and Gray, Brady and Fitzgerald will continue their compelling and candid conversations every week this fall. Brady begins his historic 23rd season in the NFL when he takes the field for the Tampa Bay Buccaneers in Week 1 and Fitzgerald is one of the greatest receivers to ever play the game. Gray has known and interviewed these two future Hall of Famers since they came into the league. Listeners will hear their thoughts on the latest news around the league, as well as their lives away from the football field. The show will also feature appearances by high-profile guests.”

Midterms/2024 Presidential Race, FBI Raid/Documents Investigation, Biden Student Loan Plan, The Economy, Oregon Shooting, Russia-Ukraine War, and Artemis Launch Among Top News/Talk Stories Over the Weekend. The November midterm elections and speculation about the presidential nominees in 2024; the aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago and the classified documents investigation; criticism of President Joe Biden’s student loan forgiveness plan; inflation and concerns about a recession; the deadly shooting at a grocery store in Oregon; Russia’s ongoing invasion of Ukraine and concerns about the safety of the Zaporizhzhia nuclear plant; and the scheduled launch of NASA’s Artemis rocket were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Promoting Your Podcast with Email

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You DO regularly communicate with an email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with followers. It’s a relationship that Pandora and Spotify and SiriusXM can’t emulate and smart radio hosts exploit well.

Send a link to your latest episode, invite feedback, and (of course) “Share with a friend.”

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