April 2024 PPM Ratings Takeaways – Part Three
April 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.
NBA and NHL playoffs began April 20.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are March 2024 – April 2024 (6+).
PORTLAND
News/Talk
KXL 6.5 – 6.4, #2 – #2
KEX 1.8 – 1.6, #20 – #20
KUFO .8 – .7, #23 – #23
KPAM .2 – .3, #32 – #30
News
None
Sports Talk
KXTG 1.5 – 1.5, #21 – #21
KFXX 1.5 – 1.4, #21 – #22
KPOJ .5 – .6, #26 – #27 (Trailblazers)
KMTT .2 – .2, #32 – #34
KFXX Stream .1 – DNA, #36 – DNA
Public Radio News/Talk
KOPB 5.8 – 5.1, #3 – #4
KOPB Stream .7 – .7, #25 – #23
Note: Public radio news/talk KOPB’s -.7 (5.8 – 5.1) is Portland’s largest (6+) March 2024 – April 2024 decrease.
CHARLOTTE
News/Talk
WBT-AM/FM 4.0– 4.2, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.9 – 3.3, #9 – #13 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.4 – 4.4, #6 – #6
WNSC .8 – .8, #20 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
Note: Sports talk WFNZ’s -.6 (3.9 – 3.3) is tied for Charlotte’s largest (6+) March 2024 – April 2024 decrease.
SAN ANTONIO
News/Talk
WOAI 2.6– 2.8, #14 – #12 (Spurs)
KTSA 1.9 – 2.1, #17 – #17
News
None
Sports Talk
KTFM .8 – 1.2, #24 – #24
KTKR .5 – .6, #29 – #29
KZDC .4 – .5, #32 – #31
Public Radio News/Talk
KSTX 2.7 – 2.2, #13 – #15
SACRAMENTO
News/Talk
KFBK-AM 6.5 – 6.2 #4 – #3
KSTE-AM 2.5 – 1.9, #16 – #19
KSAC-AM .8 – .8, #23 – #23
News
None
Sports Talk
KHTK 1.7 – 1.8, #18 – #20 (Kings)
KIFM .9 – 1.0, #21 – #22
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #14
KQEI .3 – .3, #22 – #28
KQED .1 – .1, #29 – #30
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 3.8 – 4.3, #10 – #9
KDKA-AM Stream .2 – .2, #25 – #21
News
None
Sports Talk
KDKA-FM (Pirates) 8.4 – 8.0, #2 – #2
KDKA-FM Stream (Pirates).4 – .4, #21 – #20
WBGG .1 – DNA, #26 – DNA
Public Radio News/Talk
WESA 5.2 – 5.4, #8 – #7
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.7 – 8.1, #2 – #2
KNRS-AM/FM 2.6 – 2.6, #17 – #15
KKAT DNA – .1, DNA – #29
News
None
Sports Talk
KALL .9 – 1.0, #23 – #23
KZNS-AM .3 – .6, #26 – #24 (Utah Jazz)
KZNS-FM .5 – .4, #24 – #26 (Utah Jazz)
KZNS-AM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 3.4 – 3.2, #13 – #14
KBYU-HD2 Stream .1 – .3, #27 – #27
KUMT .1 – .3, #27 – #27
Note: News/talk KSL’s +1.4 (6.7 – 8.1) represents Salt Lake City’s largest (6+) March 2024 – April 2024 increase.
LAS VEGAS
News/Talk
KMXB-HD3 1.1– 1.6, #26 – #23
KXNT .5 – .2, #30 – #34
KMZQ .1 – .1, #37 – #35
KXNT Stream DNA – DNA, DNA – DNA
News
None
Sports Talk
KKGK .6 – .6, #28 – #28 (Golden Knights)
KWWN . 4 – .6, #32 – #28
KENO .1 – .1, #37 – #35
KRLV .2 – .1, #33 – #35
Public Radio News/Talk
KNPR 1.7 – 1.9, #22 – #20
ORLANDO
News/Talk
WTKS 5.9 – 6.5, #5 – #4
WDBO 3.5 – 3.9, #12 – #10
WFLF .7 – .6, #19 – #19
WFYY .7 – .5, #19 – #21
WFYY-HD3 DNA – DNA, DNA – DNA
News
None
Sports Talk
WYGM .8 – .9, #18 – #17 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFV DNA – 1.9, DNA – #15
WMFE 1.7 – DNA, #15 – DNA
CINCINNATI
News/Talk
WLW 11.3 – 13.3, #1 – #1 (Reds)
WKRC 6.0 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.0 – .7, #19 – #19
WSAI .6 – .7, #21 – #19
Public Radio News/Talk
WVXU 3.2 – 3.3, #10 – #10
Note: News/talk WLW’s +2.0 (11.3 – 13.3) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.
CLEVELAND
News/Talk
WTAM 5.4 – 7.4, #9 – #4 (Guardians, Cavaliers)
News
WMMS-HD2 .1 – .1, #23 – #23
Sports Talk
WKRK 4.3 – 4.2, #10 – #10
WKRK Stream .4 – .6, #21 – #20
WARF .2 – .1, #22 – #23
Public Radio News/Talk
WKSU 7.2 – 6.5, #5 – #7
WKSU-HD4 DNA – DNA, DNA – DNA
Note: News/talk WTAM’s +2.0 (5.4 – 7.4) represents a tie for the largest (6+) March 2024 – April 2024 increase by any station in these 12 PPM-markets.
KANSAS CITY
News/Talk
KMBZ-FM 5.3 – 5.6, #4 – #4
KCMO-AM 2.0 – 1.5, #16 – #18
KMBZ-AM 1.4 – 1.3, #18 – #19
KMBZ-FM Stream 1.0 – .9, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 1.8 – 3.4, #17 – #10 (Royals)
KCSP Stream .1 – .6, #29 – #26 (Royals)
KWOD .1 – DNA, #29 – DNA
Public Radio News/Talk
KCUR 2.9 – 2.2, #12 – #15
KANU-HD2 DNA – DNA, DNA – DNA
Notes: While sports/talk KCSP’s +1.6 (1.8 – 3.4) represents Kansas City’s greatest (6+) March 2024 – April 2024 increase, public radio news talk KCUR is -.7 (2.9 – 2.2) and in a three-way tie for the market’s largest (6+) March 2024 – April 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.2 – 5.2, #8 – #7
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 8.6 – 7.6, #2 – #2 (Blue Jackets)
WBNS-AM .4 – .6, #20 #20 (Blue Jackets)
WMNI .3 – .1, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.9 – 6.1, #6 – #5
Up next: April 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.