Ratings Takeaways

Holiday 2023 PPM Ratings Takeaways – Part Three

imHoliday 2023 PPM Data – Information for the Holiday 2023 ratings period (December 7, 2023 – January 3, 2024) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are December 2023 – “Holiday” 2023 (6+).

PORTLAND

News/Talk

KXL 5.9 – 4.9, #3 – #6

KEX 1.2 – 1.1, #22 – #21

KUFO .6 – .5, #26 – #25

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 2.0 – 1.7, #20 – #20

KXTG 1.2 – 1.1, #22 – #21

KPOJ .7 – .7, #24 – #24 (Trailblazers)

KFXX Stream  .1 – .1, #33 – #34

KMTT .1 – .2, #33 – #31

Public Radio News/Talk

KOPB 6.1 – 5.5, #2 – #3

KOPB Stream  1.4 – 1.4, #21 – #21 

Note: News/talk KXL’s -1.0 (5.9 – 4.9) represents Portland’s largest (6+) December 2023 – “Holiday” 2023 decrease.

CHARLOTTE

News/Talk

WBT-AM 4.2– 4.0, #11 – #9

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.7 – 2.5, #13 – #15 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 5.0 – 3.5, #8 – #11

WNSC 1.3 – 1.4, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Notes: Public radio news/talk WFAE’s -1.5 (5.0 – 3.5) represents Charlotte’s largest (6+) December 2023 – “Holiday” 2023 decrease.

The Carolina Panthers’ flagship is classic rock WRFX.

SAN ANTONIO

News/Talk

WOAI 2.7– 2.4, #14 – #15 (Spurs)

KTSA 2.0 – 1.8, #19 – #19

News

None

Sports Talk

KTFM 1.3 – 1.1, #22 – #23

KTKR .8 – .7, #27 – #25

KZDC .3 – .2, #30 – #32

Public Radio News/Talk

KSTX 2.3 – 2.3, #17 – #17 

SACRAMENTO

 News/Talk

KFBK-AM 6.6 – 6.1 #3 – #3

KSTE-AM 3.1 – 2.1, #12 – #16

News

None

Sports Talk

KHTK 1.7 – 1.6, #18 – #19 (Kings)

KIFM .9 – .9, #22 – #21

KIFM Stream  .1 – DNA, #29 – DNA 

Public Radio News/Talk

KXJZ 2.3 – 2.4, #15 – #15

KQED .1 – .3, #29 – #28

KQEI .3 – .1, #28 – #30

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.8 – 3.6, #9 – #8

KDKA-AM Stream  .3 – .4, #24 – #22

News

None

Sports Talk

KDKA-FM 7.2 – 7.2, #5 – #4

KDKA-FM Stream  .2 – .1, #25 – #27

WBGG .1 – DNA, #27 – DNA

Public Radio News/Talk

WESA 4.2 – 3.9, #7 – #7

Flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM 5.4 – 3.6, #3 – #9

KNRS-FM 2.8 – 2.2, #14 – #17

KKAT .1 – DNA, #30 – DNA

News

None

Sports Talk

KALL 1.9 – 1.1, #20 – #22

KZNS-FM .5 – .6, #26 – #25 (Utah Jazz)

KZNS-AM .7 – .2, #24 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #30 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.4 – 2.2, #18 – #17

KBYU-HD2 Stream  .2 – .2, #28 – #27

KUMT .1 – .1, #30 – #30    

Notes: Adult contemporary KSFI’s +6.3 (13.9 – 20.2) is the largest (6+) December 2023 – “Holiday” 2023 increase in these 12 PPM-markets. Moreover, KSFI is the first station to reach a 20-share (6+) in the first three rounds of “Holiday” 2023 PPM results.

Conversely, news/talk KSL’s -1.8 (5.4 – 3.6) represents Salt Lake City’s largest (6+) December 2023 – “Holiday” 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 .3 – .6, #29 – #28

KXNT .2 – .3, #31 – #31

KMZQ DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .8 – .8, #26 – #27

KKGK .4 – .3, #28 – #31 (Golden Knights)

KRLV .2 – .2, #31 – #33 (Raiders)

KENO .2 – .2, #31 – #36

Public Radio News/Talk

KNPR 1.6 – 1.5, #21 – #21

ORLANDO

News/Talk

WDBO 3.2 – 3.1, #13 – #12

WTKS 3.6 – 3.1, #10 – #12

WFLF .7 – .6, #20 – #20

WFYY-HD3 .1 – DNA, #27 – DNA

News

None

Sports Talk

WYGM .9 – .9, #18 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.8 – 2.7, #14 – #14

CINCINNATI

News/Talk

WLW 11.2 – 10.8, after 23 consecutive months at #1, slips to #2 (Bengals)

WKRC 4.9 – 4.5, #6 – #6

News

None

Sports Talk

WCKY 1.3 – 1.2, #19 – #18 (Bengals)

WSAI .5 – .5, #21 – #21

Public Radio News/Talk

WVXU 3.8 – 3.2, #9 – #10

CLEVELAND

News/Talk

WTAM 4.8 – 4.8, #10 – #8 (Cavaliers)

News

WMMS-HD2 .1 – DNA, #24 – DNA

Sports Talk

WKRK 5.8 – 6.5, #7 – #6  (Browns)

WKRK Stream .7 – .8, #21 – #20 (Browns)

WARF .2 – .1, #23 – #23

Public Radio News/Talk

WKSU 5.2 – 4.1, #9 – #10

WKSU-HD4 .1 – DNA, #24 – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.3 – 4.1, #5 – #7

KCMO-AM 1.9 – 1.8, #17 – #17

KMBZ-AM 1.6 – 1.4, #18 – #19

KMBZ-FM Stream .7 – .5, #21 – #23

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.6 – 2.1, #15 – #15

KCSP Stream  .2 – .2, #25 – #28

KWOD .1 – DNA, #29 – DNA

Public Radio News/Talk

KCUR 2.8 – 2.4, #13 – #13

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 6.0 – 4.5, #4 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 9.8 – 6.9, #2 – #4 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WBNS-FM HD2 DNA – DNA, DNA – DNA

WMNI DNA – .1, DNA – #23

Public Radio News/Talk

WOSU 4.0 – 3.6, #9 – #9

Note: Sports talk WBNS-FM’s -2.9 (9.8 – 6.9) is the largest (6+) December 2023 – “Holiday” 2023 decrease by any station in the first three rounds of “Holiday” 2023 PPM results.

Up next: “Holiday” 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike Kinosian can be reached at: Mike.Kinosian@gmail.com