In this week’s column, consultant Holland Cooke asks veteran broadcasters (l-r) Mike McVay, Jay Philippone, Gene Valicenti, and Paul Gleiser: “How do you keep up this pace?” Clue: They have a genuine love of our craft. Read Cooke’s column here.
By Holland Cooke
Consltant
Feel busy? Try keeping-up with these four:
— Like George Clooney’s character in “Up In The Air,” Mike McVay attained an elite status earned by only a handful when Continental Airlines was the principal carrier in Cleveland, his home base. And he’s still at it, consulting full-time since 1984.
— “Rhode Island’s anchorman” is ultimate split-shifter Gene Valicenti, who hosts 3 hours of radio on WPRO at 6AM (11 years), then at 6PM he co-anchors on NBC10 TV (31 years), both top-rated shows.
— For 10 years I’ve been riding 138 miles with owner Jay Philippone from his home in Pittsburgh to Connect FM + Sunny 106 in DuBois PA. He lived there when his children were young, then moved to the Burgh’ when he bought stations in nearer West Virginia; and “because you get home quicker from Pirates and Penguins and Steelers games.”
— And for 20 years I’ve followed owner Paul Gleiser “106.3 miles door-to-door” from his home in Dallas to KTBB + KRWR in Tyler-Longview. Why the trek? “My wife gets to do what she wants to do” in the culturally rich Metroplex, and where she is a university professor.
How DO they do it?
“On the cusp of my 65th birthday,” Jay laughs, “that’s a good question!” As bosses, he and Paul are innately motivated. Gene sets the alarm for 5AM, but – because “I just can’t wait to get on the radio — I find myself getting up earlier,” to execute a show he and his producers mapped-out the day before.
Their love for our craft is clear. Mike says he’s “up late and up early because l absolutely love what I’m doing. I really don’t feel like I’m working for the most part.”
Their routine seems anything-but
Gleiser has gone-though “a lot of tires” making his trans-Texas trek 4 days a week since 1991 (on Wednesdays in his ATW Creative Services studio in Dallas). And he makes the most of all those miles: “I’m in the News and Talk business, so I use that time to consume news and keep myself current.” As does Philippone; and all that back-N-forth time affords them an invaluable perspective listening in-car, where AM/FM radio is still #1.
Mike McVay travels 3 weeks a month (down from 48 weeks X 5 days pre-pandemic), unlike Gene Valicenti’s 6AM + 6PM gigs that keep him closer to home. And, yes, Gene naps between shows (“30 minutes, longer makes it worse”). But by 5PM he’s in the bustling NBC10 newsroom, where “I start to work on the 6P TV script” he’s given, “which I go through and rewrite almost every story and tease, to make the copy sound like me.”
Technology: Friend or foe?
“Yes!” Gleiser quips. “There are only tradeoffs.” On the plus side, the pandemic-necessitated telecommuting that has transformed so many other industries has shown radio new options.
Jimmy Failla’s first affiliate remote was from KTBB, where – minutes before airtime – Internet service failed. If I hadn’t seen it in person, I wouldn’t have believed that we fed New York via an iPhone hotspot. And as Failla’s frequent fill-in, Paul has hosted the show from KTBB and from home in Dallas and in-studio at Fox/NY, and my trained ear can’t hear the difference. And when Valicenti does his radio show at home Monday and Friday mornings, he can even do his live NBC10 TV simulcast hit there.
Philippone raves about the Radio.cloud automation system “that allows us to work and manage the product and diagnose transmitter problems from anywhere.” But he confesses that “I’m still working on a perfect way to manage my In box, to be able to keep-up” with the volume of communication and information, the velocity of which is “lots faster than pre-Internet/pre-Email days.”
During my 17 years as McVay Media news/talk specialist, I learned lots from Mike about keeping organized. “Obsessive about detail and staying focused on the job at hand,” he types meeting notes in real-time. “I do everything I need to do as quickly as it can be done,” which also means making the most of all that time in-flight. He warns managers to “prioritize properly, so the crisis of one person doesn’t become a crisis for someone else.”
It takes a team
Gene Valicenti admits “I got lucky with two good producers,” one at WPRO the other at NBC10. “They’re both fast and technologically-savvy,” and his radio producer “can quickly find something during commercial breaks.” He talks with both producers several times each day, and they talk to each other. “It’s all about cross-promoting, cross-purposing” on-air material from station-to-station, win-win.
Paul Gleiser IS his stations. He has a PD, but he himself is owner, GM, Sales Manager, Promotion Manager, and choosy endorsement spot talent. “It’s an unusual management structure,” in which “everybody is in Sales, and everybody knows their job, and has tenure, almost zero turnover” (the last couple openings were because two longtime staffers died suddenly, too young).
Jay Philippone is at his Pennsylvania stations Mondays (interacting with each staffer and finalizing his visit to-do list) and Tuesdays (“meetings day”) and Wednesdays (follow-through). He has a full-time GM and “she’s been on the job 30 years next month, someone to make sure things get done and ‘the trains run on time.’”
Hitting Pause
Mike urges “find time to turn it off. Let your brain be on rest, and entertain yourself.” He’s a sports fan, and binge-watches his favorite TV shows. Jay will “take a half day and not work, just read,” and he calls that decompression “really, really worthwhile.”
But retirement? McVay: Nope. Gleiser: “And do WHAT?” Philippone: “I’ve been in radio since I was 19 and I love what I do.” When I ask “If you didn’t do this?” Jay admits “I don’t have an answer,” and he thinks “it would be easy to lose a sense of direction.” As did his retired friend who said “it sucks.”
Valicenti is struck by the reach of WPRO’s station stream: “You would not believe how many rely on it,” and when it hiccups “we hear about it!” And not just from locals using the station app and smart speakers. He has a big following in Florida, seasonal snowbirds and Rhode Island ex-pat retirees who are frequent callers. When the time comes? “Maybe doing a radio show from Florida,” where – vacationing recently in Naples – he was greeted by New England accents when spotted in restaurants callers had recommended.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
By Holland Cooke
Consultant
By 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).
This month and next, when so many take vacation time, guest-hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:
My hosting debut was “The Jim Bohannon Show.” And Jimbo told me I was only the third person to ever guest-host, after Joan Rivers and Chris Matthews jump-started their broadcast careers there. But, to these listeners, who-the-heck was I? Lacking the back-story of an A-list comedian or former presidential speechwriter, I simply told the truth, saying, “I’m Jim’s pal, Holland Cooke” as I quickly invited callers into the hour’s topic or teed up the guest. I had promised myself I would avoid “The Sitting-In For Rush Syndrome:” unscripted monologue about myself and blah-blah-blah until the first break. TALKERS publisher Michael Harrison – himself a well-traveled guest host – recommends nonchalance and warns against, “It’s such an honor to be here!”
So, if you’re filling-in, that’s Tip #1: Cut to the chase. Don’t devalue the show by committing lots of time explaining that the familiar host is away and who you are. Tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off when they hear a stranger… and how to join-in.
Demonstrating this technique when “FOX Across America” host Jimmy Failla is off: my long-suffering client Paul Gleiser. His day job is owning KTBB, Tyler-Longview, Texas; and his side hustle is guest-hosting Jimmy’s show, which he’s done a half-dozen times this month. Understanding Tip #2: You’re a guest in someone’s home, Paul asked Jimmy for advice. Always in-character, Failla quipped “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As I write this, he’s asking, “Which Democrat do we [Republicans] want to run-against in 2024?” and – as new employment numbers are announced – “The WORST job you ever had?” Callers are telling stories.
That’s Tip #3: Invite callers. Admittedly, my debut was a snap, with Jimbo’s show on 500-plus stations. But later, when then-PD Bill White had me do three nights on WBT, Charlotte, he texted me after my first hour to say that I had taken more calls that hour than other hosts get-around-to in a week. In a recession, I asked if callers were “Seeing ‘green shoots’ of recovery?” and “The best car you ever owned?” They all told stories about both. “DON’T beg for callers,” Harrison says. And bring more than just your voice, i.e., guests and sound bites from news feeds. Gleiser: “Prep like the phone is broken.”
Tip #4: Invite participation multiple ways. Many listeners would rather text than call. Do so and you’ll sound accessible and at-the-speed-of-life. And follow @smerconish to see how (effectively) he polls listeners via social media.
Tip #5: “Know what the show was about yesterday,” Gleiser urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle; like Paul’s aforementioned “Who [Democrat] do we [Republicans] have the best chance of beating in 2024?”
Tip #6: Empower callers, by asking their FEELINGS, rather than asking for facts or their expertise. They’re not experts. Instead, use The Magic Words (“you” and “your”): “Should you be fined for installing or replacing your gas stove?” Or empower them with access to a guest they can Q+A about matters that matter to their lives. When the fill-in host is “a somebody” – the mayor or an athlete or an expert – the host him/herself is an opportune topic. As we say when inviting calls to hosts who broker weekend airtime: “The lawyer is in, the meter is off.”
Tip #7: Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or – in Jimmy Failla speak – you’re driving, if the producer is simply call-screening and running-the-board (which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with this particular station’s set-up).
Tip #8: Keep re-setting – succinctly, “matter-of-factly” as Michael Harrison puts it — introducing yourself and your guest-or-topic — when you’re going-into and coming-out-of breaks, and at the beginning of each hour. Why: Listeners are constantly tuning-in.
Tip #9: Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number the punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. ‘Seems like a little thing, but this can make a big difference in how popular you make the station sound.
Tip #10: “Be a convenience to the station,” not high maintenance. Harrison: “If you’re a diva they won’t ask you back.”
Tip #11: Afterward, give it a listen. If you do this for a living, wait a week, so you hear your work with fresh ears. Not a broadcaster? Was there a segment worth sharing on your blog or via social media? Did you or a guest explain something real useful? On Twitter, link to an audio clip of “Pet Pro Dr. Donna Johnson’s tips for helping your critters keep their cool during a long, hot summer,” so you’re useful to those who weren’t listening live. For LOTS of clicks and shares, include pictures of cuddly kittens and puppies.
Tip #12: If you are a career broadcaster, “always be available (and prepared) on short notice,” Michael Harrison recommends. 😉
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
During the coming days, videos of all of TALKERS 2023’s numerous sessions conducted June 2 at Hofstra University will be posted, continuing today (6/20) with the panel discussion,
“Generating Talk Radio Revenue in a Digital World.” The session, sponsored by The Ramsey Show, was introduced by syndicated host and radio executive Doug Stephan of the Good Day Show/Stephan Multimedia (pictured at right) and moderated by Lapcom Communications Corp president, Steve Lapa (pictured above). Panelists (pictured below from left to right) include Vince Benedetto, CEO, Bold Gold Media Group; Paul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Michael “MZ” Zwerling, host/owner, KSCO/KOMY, Santa Cruz; Todd Starnes, host/president, The Todd Starnes Show Syndication/owner, KWAM, Memphis; and Paul Vandenburgh, host/owner, WGDI, Albany, NY. See video of the session here.
KTBB, Tyler, Texas news anchor and veteran East Texas broadcaster John Sims died early this morning (3/31) from injuries he sustained on Monday (3/27) after being struck by a motor vehicle while taking a walk. He suffered severe brain trauma and was admitted to UT Health Tyler where he underwent surgery. KTBB owner
Paul Gleiser says, “We are heartbroken, plain and simple. John was as good as it gets as a radio newsman. But beyond that, he was a kind and gentle soul with a heart to make his community better. The many people from all over East Texas and from across the social and political spectrum who have reached out to us following John’s accident serve as testament to a life well lived. We will miss him more than I can say.” Sims grew up near Philadelphia where his father called radio play-by-play for the Phillies. Sims had been news anchor and editor at KTBB since 1998. He was involved in many local community organizations and was respected and admired by those with whom he interacted.
NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Take a Hike,” looks back at this past week of 6/13 to 6/17. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Paul Gleiser, talk show host/owner KTBB, Tyler, TX; Joe Thomas, talk show host/PD, WCHV, Charlottesville, VA; Matthew B. Harrison, VP/associate publisher, TALKERS/media law professor; Todd Feinburg, talk show host, WTIC, Hartford, CT; and Daliah Wachs, M.D., physician/talk show host, Genesis Communications Network. The show airs weekends on WONK-FM, Washington, DC; WTIC, Hartford; KSCO, Santa Cruz, CA; KDFD, Denver; KFNX, Phoenix; KTLK-FM, St. Louis; WPG, Atlantic City, NJ; SuperTalk 99.7 WTN, Nashville; KMZQ, Las Vegas; WTPL, Manchester, NH; WEMJ, Laconia, NH; WTSN, Dover-Portsmouth, NH; WVLY, Wheeling, WV; WTRW-FM, Scranton/Wilkes Barre, PA; WVOX, Westchester, NY; KBDT, Dallas; WGDJ, Albany, NY; WJFN-FM, Richmond, VA; WZFG, Fargo; KTGO, Tioga, ND; KWAM, Memphis; K-NEWS, San Luis Obispo; WGMD, Rehoboth Beach, DE; WCHM, Clarkesville, GA; WPHM, Port Huron, MI; KSYL, Alexandria, LA; KTOE, Mankato, MN; WCED, DuBois, PA; K-NEWS 101.3, Owensboro, KY; WWTK, Sebring, FL; WSAR-AM/FM, Fall River, MA; WIZM-AM/FM, La Crosse, WI; WMVA, Martinsville, VA; KQEN, Roseburg, OR; the Virginia Talk Radio Network; CRN Digital Talk Radio Network; Podcast Radio UK and many more. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is now available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.
TALKERS magazine Presents Annual Awards at TALKERS 2022 Convention. After two years of not presenting annual awards (2020 and 2021) at the TALKERS convention due to COVID-19 interruptions, TALKERS magazine presented four awards to talk media broadcasters on Friday, June 10 at Hofstra University at the TALKERS 2022 convention. As we reported on Wednesday (6/15), WOLB-AM, Baltimore morning host Larry Young was honored with the Lifetime Achievement Award. At the Breakfast session, KOA, Denver talk host Mandy Connell (pictured below) was presented with the Woman of the Year Award.
WRVA, Richmond afternoon drive personality Jeff Katz (above) was honored for his charity work dedicated to children with developmental challenges and to organizations supporting law enforcement with the Humanitarian of the Year Award.
At the convention’s Closing Reception, “Free Talk Live” co-founder Mark Edge (above left, being congratulated by TALKERS publisher Michael Harrison, right) accepted the 2022 Freedom of Speech Award for the program’s co-founder and lead host Ian Freeman, whose work fighting for what he sees as the freedoms we all should enjoy as Americans has earned him accolades as well as the ire of those – including some New Hampshire and federal authorities – who see him as a troublemaker, or worse.
Audacy Teams Up ‘Bernstein and Holmes’ for Middays at ‘The Score.’ The new midday show at Audacy’s WSCR-AM, Chicago “670 The Score” features two of the station’s longtime hosts – Dan Bernstein and Laurence Holmes. As part of a station programming update, the new “Bernstein and Holmes” show will air from 10:00 am to
2:00 pm, beginning June 20. The morning drive “Mully and Haugh” show adds an extra hour and will be heard from 5:30 am to 10:00 am. Leila Rahimi, who had been co-hosting with Bernstein but accepted a new gig as lead sports anchor at NBC 5 in Chicago, will continue in her role on “Leila Wednesdays” on “Bernstein and Holmes.” WSCR brand manager Mitch Rosen states, “Our all-star Chicago lineup improves with ‘Mully and Haugh’ extending later into the morning and two teammates who have worked together for 20-plus years finally sharing a microphone on a regular basis. We couldn’t be more excited for this updated lineup.” Bernstein had previously hosted late mornings on the station. Holmes previously served as host from 12:00 noon to 2:00 pm.
KIRO-AM, Seattle Unveils New ‘Bump & Stacy’ Midday Show. Seattle sports talk personality Stacy Rost is getting a new partner as Michael Bumpus joins her for the new “Bump & Stacy” program on Bonneville’s KIRO-AM “Seattle Sports,” airing from 10:00 am to 2:00 pm. Station program director Kyle Brown comments, “We’re thrilled
Michael Bumpus will be stepping in to join Stacy Rost as a full-time host from 10:00 am to 2:00 pm each weekday. Bump has spent years preparing for this opportunity and I have no doubt he’s ready for this moment. ‘Bump & Stacy’ will bring four hours of unending fun to ‘Seattle Sports’ listeners daily.” Michael Bumpus –who played football at Washington State University before going on to a pro career with the Seattle Seahawks and BC Lions – now serves as the host of the Seahawks pregame, postgame and halftime shows and as a television analyst for the PAC12 Network. Stacy Rost joined “Seattle Sports” as a staff writer and Seahawks Insider in 2017. She has spent the past three years as a talk show host with “Seattle Sports” and producing daily Seahawks Insider reports.
Mike Conti Named Brand Manager for ‘92.9 The Game’ in Atlanta. News and sports radio pro Mike Conti is promoted to brand manager for Audacy’s sports talk WZGC-FM, Atlanta “92.9 The Game.” Audacy says that in this role, Conti will oversee content
strategy, talent, operations and branding for the station. He will continue in his current role as radio play-by-play announcer for the station’s flagship coverage of the Atlanta United FC and as host of the Atlanta Hawks Radio Network. Audacy Atlanta SVP and market manager Rick Caffey comments, “Mike has stepped up to the challenge of leading our programming team on an interim basis since February and he has earned this opportunity to lead 
WZGC. We are excited to have his leadership as we continue to build on our performance of providing the very best in entertainment and sports content for our audience and business partners.” Conti joined “92.9 The Game” in October 2012 from WGST-AM, Atlanta where he served as assistant news director. At WZGC, Conti has served as managing editor, overseeing coverage and production of live sports events. He says, “I want to thank Rick Caffey and my teammates at ‘92.9 The Game’ for the opportunity to lead such a talented group of content creators. As someone who has been with ‘The Game’ since the day we signed on 10 years ago, it has been remarkable to see us evolve into Atlanta’s go-to source of sports information and entertainment, and I look forward to continuing that evolution.”
Round Four of May PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s May 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s May 2022 sweep covered April 28 – May 25. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia news/talk WTKK-FM dips two-tenths to finish with a 7.2 share (weekly, 6+ AQH share) and slips to the #4 rank, while Curtis Media Group’s crosstown news/talk WPTF loses half a share for a 1.5 share finish and landing in the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee remains in the #1 spot after adding four-tenths to wrap the survey with a 10.3 share. Meanwhile, iHeartMedia’s crosstown news/talk WISN puts up a 2.1 share increase to finish with a 9.6 share that vaults it into the #2 rank. Although dipping by two-tenths and finishing with a 5.9 share, Cumulus Media’s news/talk WWTN-FM, Nashville climbs to the #4 rank. After losing a full share, Cox Media Group’s news/talk WOKV-FM, Jacksonville wraps the survey with a 9.6 share and falls from #1 to #2. You can see Mike Kinosian’s complete Ratings Takeways from this group of markets (as well as the first three rounds) here.
NPR and Edison Research Reveal Results of 2022 Smart Audio Report. The 2022 Smart Audio Report from NPR and Edison Research was released on Thursday (6/16). The report highlights the increased usage of voice technology, with 35% of Americans 18-plus now owning a smart speaker. This year’s study compares the most recent survey results with the 2017 Smart Audio Report, and also revisits families who were interviewed in 2017, creating a comprehensive picture of the changes over the last five years. Some of the key findings from the study include: 1) Voice technology is
everywhere: In 2022, 62% of Americans 18-plus use a voice assistant on any device, and those devices can include: smart speakers, smartphones, TV remotes, in-car systems, a computer/laptop, tablet, among others; 2) Overall usage of voice tech is increasing: In 2022, 57% of voice command users use voice commands daily. Twenty percent of smart speaker owners spend most of their audio time listening through a smart speaker, up from 18% in 2017. The weekly number of tasks is increasing: In 2022, smart speaker owners request an average of 12.4 tasks on their device each week, up from 7.5 in 2017. Smartphone voice assistant users request an average of 10.7 tasks weekly, up from 8.8 in 2020; and 3) Ad messages delivered via voice tech are heard: Half of smart speaker owners have heard an ad on their smart speaker. Fifty-three percent of smart speaker owners who have heard an ad on their device agree they are likely to respond to ads on their smart speaker. Almost half (48%) of smart speaker owners who have heard an ad on their device say that compared to hearing an ad in another place, hearing it on their smart speaker would make them more likely to consider the brand. Find out more here.
TALKERS News Notes. Next Tuesday (6/21), Newsmax will present a live New York Republican Gubernatorial Primary Debate at 8:00 pm at the famed Kodak Center in Rochester. Moderating the debate for Newsmax will be Eric Bolling and the leading
candidates – Rob Astorino, Andrew Giuliani, Harry Wilson, and Lee Zeldin will take part. Newsmax CEO Chris Ruddy states, “People across New York are hungry to learn about the Republican candidates as they make their choice in this critical primary. Newsmax is glad to be actively involved across the nation a series of 
debate and town hall events to further voter awareness.”…..Audacy announces the launch of a new show, “Hey Mayne,” from its sports podcast studio 2400Sports, premiering June 23. Longtime ESPN host Kenny Mayne leads the program that “blends the sports culture with entertainment, politics, music, comedy, and beyond.” Mayne says, “I want to ask guests not just about their work, but who they are. I want to know what people were like in kindergarten. Because I think who you were then is basically who you are today.”…..Nineteen students just successfully completed the Kellar Radio Talent Institute’s broadcast radio training program at Appalachian State University in Boone, North Carolina. The return of the in-person, 10-day immersive
professional development course for college students also marks the first institute to be produced by the Radio Advertising Bureau since it acquired the National Radio Talent System in August of 2020. RAB president and CEO Erica Farber comments, “An integral part of the RAB’s mission is providing the industry with the tools and resources to help broadcasters attract new sales talent to the medium and enhance radio’s professionalism through training and support. Bringing back the talent institutes was a top priority for RAB, and we are excited by this year’s Kellar graduating class, all future broadcasters.”…..iHeartMedia’s WDAS-AM, Philadelphia “FOX Sports Radio, The Gambler” announces that the popular sports podcast “The Divide Live” will make its official broadcast radio debut on the station’s Sunday afternoon drive lineup, effective June 19. Airing from 12:00 noon to 1:00 pm, “The Divide Live” features two longtime friends – Mike, a diehard Mets fan and Corey, a diehard Yankees fan. Together, the dynamic duo hash it out about all things sports, life and current events…..NRG Media’s sports talk KOZN, Omaha “1620 The Zone” will remain the flagship home for the NCAA Men’s College World Series through 2026. The new five-year contract extension with Westwood One begins this year. NRG Media has been the radio home of the Men’s College World Series in Omaha since 1997…..VSiN, The Sports Betting Network, announces that sports media executive Len Mead will join the VSiN team as general manager. VSiN founder and CEO Brian Musburger states, “Len has excelled at creating original content and growing audience across all platforms throughout his career, and we’re thrilled to add his expertise to our leadership team. Not only does Len bring a wealth of media experience from his prior roles at ESPN, NBC Sports, NESN and others, but he also brings sports betting industry knowledge from his time as head of content for PointsBet. We believe this combination will help VSiN deliver its premium sports betting content to even more bettors, on more platforms, in new ways.”
The Economy and the National Mood Tie for Top News/Talk Story for Week of June 13-17. The state of the U.S. economy, including the sinking Dow & NASDAQ, soaring gas & food prices, and fears of a recession – combined with the unsettled national mood – came together as the most-talked-about story on news/talk radio this week and landing atop the Talkers TenTM. At #2 this week was partisan politics tied with Tuesday’s midterm election primaries, followed by the January 6 Committee hearings at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.
TALKERS 2022 Addresses Concerns of Independent Radio Station and Small Group Operations. At the TALKERS 2022 convention held at Hofstra University on Friday, June 10, the first panel session of the day was titled “Independent Radio Station
and Small Group Operations” and probed the issues most pressing to owners of independent stations and those operating small groups of stations. The panel was moderated by KFNX-AM, Phoenix owner Bill Brady (inset), who was introduced by Binnie Media director of brand operations Michael Czarnecki. Appearing on the panel in the photo above were (from l-r): Marc Beaven, general manager, WCBM-AM, Baltimore; Paul Vandenburgh, owner/host, WGDJ-AM, Albany; Michael Zwerling, owner, KSCO-AM, Santa Cruz, California; Paul Gleiser, owner/host, KTBB, Tyler Texas; and Todd Starnes, owner, KWAM-AM, Memphis (and host of the syndicated Todd Starnes Show). Video of this complete session will be made available in the coming weeks.
‘Strategizing a Talk Show Hosting Career’ Among Panel Discussions at TALKERS 2022. Last Friday’s TALKERS 2022 convention held at Hofstra University also
featured a panel discussion that illuminated some of the challenges that talk hosts face in the modern era, as well as presenting some solutions to those challenges. The panel was moderated by Salem Radio Network personality Mike Gallagher (inset), who was introduced by WPHT, Philadelphia morning drive personality Rich Zeoli. Appearing on the panel in the photo above were (from l-r): Bruce Avery, general manager, WRHU-FM/WRHU.org, Hofstra University; Heather Cohen, EVP, The Weiss Agency; Martha Zoller, WDUN-AM, Gainesville, Georgia; Frank Morano, host, WABC, New York; Walter Sterling, host, “Sterling on Sunday”; and Brett Winterble, host, WBT-AM/FM, Charlotte. Video of this complete session will be made available in the coming weeks.
Round Three of May 2022 PPMs Released. The third of four rounds of ratings information from Nielsen Audio’s May 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s May 2022 sweep covered April 28 – May 25. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM repeats in the #4 rank despite dipping three-tenths to a 7.9 share (weekly, 6+ AQH share), while iHeartMedia’s crosstown news/talk KEX-AM loses seven-tenths to finish with a 1.9 share good for the #20 rank. iHeartMedia’s KNRS-AM/FM, Salt Lake City is #1 again this month even though it shed 1.2 shares and wrapped the survey with a 9.6 share. Across town, Bonneville’s KSL-AM/FM falls from #2 to #4 after losing 1.5 shares for a 6.1 share finish. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.
Cumulus Media Brings ‘The Score’ Back to Providence. Gone for 15 years, Cumulus Media is reviving the sports talk format on WPRV-AM, Providence as “790 The Score.”
The station has been airing a business news format since sports talk was jettisoned in 2008. In a YouTube video promoting the change, the company says the new incarnation of “The Score” will include programming from BetQL, CBS Sports Radio’s “Jim Rome Show,” and local personality Kevin McNamara, as well as New York Yankees baseball, Boston Celtics basketball and Brown University football and basketball.
WBZ-AM, Boston Brings ‘Tough as Nails’ Back for a Fifth Season. Local real estate and construction celebrity Cindy Stumpo’s “Tough as Nails” radio show is returning to iHeartMedia’s WBZ-AM, Boston “NewsRadio 1030” Saturday evenings at 8:00. The
station says, “Each week, Cindy and [daughter] Samantha welcome guests to unpack the worlds of construction, real estate, renovations, design and more. Cindy and her team are world-renowned for creating opulent floor plans coupled with impeccable attention to detail. Cindy is also known for her raw and uncensored perspective on everything about being a woman in a man’s world. Almost nothing is off limits: panic attacks, menopause, abuse, domestic violence, you’ll never know what’s coming next while being entertained and informed every show. Cindy’s social media presence is unstoppable with over 75,000 followers on Instagram and videos on her YouTube channel regularly garnering 100,000-plus views. Cindy has shown that she is a multimedia force.”
BIA Advisory Services Downgrades U.S. Local Ad Revenue Projections; Significant Growth Still Expected in Radio Digital. This year’s U.S. local advertising forecast is being revised by BIA Advisory Services. The firm says its new estimate is $167.4 billion, down from its original estimate of $173.3 billion issued in December 2021. It cites “headwinds from overseas conflicts, continuing supply chain issues and deep cuts in ad spending from large verticals like automotive” for precipitating the reduction. Positives
for the ad market still include an anticipated strong political ad year, the expansion of online gambling local advertising and consumer spending on leisure and recreational activities. BIA SVP and chief economist Mark Fratrik comments, “The year didn’t start as strong as we had anticipated, making for a difficult first two quarters as some expected advertising spend started to retract. On the one hand, personal income continues to rise, but the cost of consumer goods, rising gas prices and inflation are having a major impact and we believe that will influence how advertisers will choose to use their ad dollars in the coming months. All of that must be weighed against what we see as positives for local advertising this year.” The latest forecast estimate still gives traditional media ad revenue a slight advantage over digital at 52.5 % of the ad spend ($87.9 billion), while digital media will get 47.5 % of the ad spend at $79.5 billion. Overall, BIA is decreasing digital estimates slightly from the original 2022 forecast due to mobile facing headwinds amid new privacy measures on iPhones. Additionally, there has been slower than anticipated growth. Even as both digital channels continue to grow, it’s at a reduced pace than originally expected. Significant growth is expected in TV OTA (+30.3 %), TV Digital (+18.3 %) and Radio Digital (+14.5 %).
47th Annual Gracie Awards Luncheon Set for June 22. The leadership of the Alliance for Women in Media Foundation announces that ESPN SportsCenter anchor Hannah Storm, will host the 47th Annual Gracie Awards Luncheon set for June 22 at
Cipriani 42nd Street in New York City. The Gracie Awards recognize exemplary content created by, for and about women in all facets of media and entertainment. AWMF chair Heather Cohen comments, “Throughout this past year we have seen a number of remarkable projects by and about inspirational women and Hannah Storm will serve as the ideal host to recognize their work.” AWMF president Becky Brooks adds, “We are honored to shine a spotlight on these women, whose stories have driven cultural awareness, offered entertainment that has made us laugh, cry, and everything in between. We are delighted to return to an in-person format so that we can properly celebrate together.”
TALKERS News Notes. The relationship between ESPN and Peyton Manning’s Omaha Productions is expanding beyond the Monday Night Football “Manningcast.” Now, the two content organizations will premiere a new lineup of original shows, which will launch with six titles produced by Omaha Productions beginning June 20. Manning says, “One of the best parts of the Monday Night Football show is getting to talk about a sport I love with other folks who share the same passion for the game. With this audio network, we want to deliver those same entertaining and informative conversations from a great crew of folks at Omaha Audio, who are not only informed but genuinely love the sports and topics they cover.”…..Sports USA announces that it will cover live broadcasts of the NHL’s 2022 Stanley Cup Final between the Tampa Bay Lightning and the Colorado Avalanche. John Alhers will handle play-by-play, Joe Micheletti will serve as color analyst, Billy Jaffe will be the on-ice reporter and Ted Sobel will host the pre and post-game shows, along with the intermission reports…..ARC Software, Inc enters into an agreement with Compass Media Networks tp provide the service that allows networks, producers and other radio service providers to quickly find any radio station to connect with, affiliate, maintain agreements, compliance and much more…..iHeartMedia announces a new partnership with Martha Stewart to produce a new iHeartRadio Original Podcast. iHeartMedia says “The Martha Stewart Podcast” is a talk show style series that will feature intimate, in-depth, probing interviews with some of the most fascinating people in the world – all who are at the top of their respective fields. Stewart says, “I am thrilled to partner with iHeartMedia on my first-ever original podcast series. I think listeners will deeply enjoy these engaging conversations on life and business, which include many interesting takeaways from the notable guests I have the pleasure of interviewing.”
Former KMJ, Fresno Personality Bill Woodward Passes at 81. Former longtime KMJ,
Fresno personality Bill Woodward passed away last month at the age of 81. For 37 years, Woodward served as the radio voice of the Fresno State Bulldogs. KMJ program director Blake Taylor says, “Bill was a wonderful mentor. Such gravitas. A true professional. A legend in the broadcasting industry. There’s a reason he’s forever remembered in the Fresno State Athletics Hall of Fame. I miss him, and his play-by-play of Bulldogs sports will always have a place in my heart.”
The Economy/Fed Interest Rate Hike, Primaries/Trump & the GOP, January 6 Hearings, Roe v Wade/Kavanaugh Plot, COVID-19, Russia-Ukraine War, and Western Drought & Extreme Weather Among Top News/Talk Stories Yesterday (6/15). Soaring gas prices, inflation, and the Fed’s decision to hike interest rates; Tuesday’s primary races and Donald Trump’s influence over the GOP; the January 6 Committee hearings; the Supreme Court’s likely reversal of Roe v Wade and the plot to kill Justice Brett Kavanaugh; the rate of COVID-19 cases across the U.S.; Russia’s progress in securing the Luhansk region of Ukraine; and the drought and heatwave in the U.S. West and extreme flooding in Yellowstone were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.