Podtrac Releases October Podcast Rankings
Podtrac publishes data from its October 2023 ranking of the top podcast publishers, sales networks and podcasts. The podcast ranker for the period has The New York Times’ “The Daily” at #1 again, with
NPR’s “Up First” taking over the #2 spot from NBC News’ “Dateline NBC,” which falls to #3. Other commercial radio-related podcasts charting in the top 20 include The Daily Wire’s “The Ben Shapiro Show” at #6, Cumulus Podcast Network’s “The Dan Bongino Show” at #9, and iHeartPodcast’s “Stuff You Should Know” at #10. The ranker is based on Unique U.S. Monthly Audience for participating podcasts.
Spoken Word Audio Report 2023. According to data from the study, 48% of those in the U.S. age 13+ listen to some type of spoken-word audio daily, and audio consumers in the U.S. age 13+ spend 31% of their daily audio time with spoken word. They say this edition of the study focuses on listening locations and explores spoken-word audio consumption at home, at work, in-car, and other locations. 
Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. 
“Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. 
related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. 
“The Daily” ranked #1 (based on unique U.S. monthly audience). NBC News’ “Dateline NBC” came in #3 and NPR’s “NPR News Now” was #4. The lone talk radio personality whose podcast landed in Podtrac’s Top 20 was Dan Bongino. His Cumulus Podcast Network show ranked #11.
in the #1 position while NBCUniversal News Group’s “Dateline NBC” rises to the #2 rank. Rounding out the top five is audiochuck’s “Crime Junkie” at #3, Cumulus Podcast Network’s “The Ben Shapiro Show” at #4, and NPR’s “Up First” at #5. Also in the top 10 for June was Cumulus Podcast Network’s “The Dan Bongino Show” at #7. 
According to Podtrac’s latest stats, the average U.S. “Unique Monthly Audience” for the Top 20 publishers dipped 3% month-to-month, but improved by that same percentage compared to June 2022. “Total Global Downloads” for the Top 20 publishers remained steady month-to-month; however, it declined 3% versus this time last year. The combined audience for the Top Sales Networks was up 5% month-to-month. The top ten podcasts by US Unique Monthly Audience (June 2023) are: “The Daily” (New York Times); “Dateline NBC” (NBC News); “Morbid” (Wondery); “Up First” (NPR); “NPR News Now” (NPR); “SmartLess” (Wonderly); “The Ben Shapiro Show” (Daily Wire); “Stuff You Should Know” (iHeartPodcasts); “Pardon My Take” (Barstool Sports); and “The Dan Bongino Show” (Dan Borgino). With a US “Unique Monthly Audience” of 31,625,000 (and 833 active shows), iHeartPodcasts is the top podcast publisher. It is followed by Wondery; NPR; NBC News; New York Times; Daily Wire; The Walt Disney Company; Barstool Sports; Vox Media; and PRX.
audiochuck’s “Crime Junkie,” followed by Cumulus Podcast Network’s “The Ben Shapiro Show,” which rises from #4 to #3. Cumulus Podcast Network’s “The Dan Bongino Show” was steady at #7, while the company’s “The Matt Walsh Show” climbed two spots to #19. The Salem Podcast Network’s “The Charlie Kirk Show” fell two spots to #21. 
audience of 24.1 million from 214 shows, followed by NPR at #3 with a unique monthly audience of 18.9 million from 49 shows. Meanwhile, The New York Times’ “The Daily” was the #1 ranked podcast (based on unique monthly audience), followed by NBC News’ “Dateline NBC” at #2, and Wondery’s “Morbid” at #3. 
NPR’s “Up First” at #3, bumping Cumulus Podcast Network’s “The Ben Shapiro Show” to the #4 rank. Other commercial radio-related podcasts ranking high on this month’s chart include Cumulus Podcast Network’s “The Dan Bongino Show” (#7), Salem Podcast Network’s “The Charlie Kirk Show” (#17), and Cumulus Podcast Network’s “The Matt Walsh Show” and “Mark Levin Podcast” at #21 and #22, respectively. 
“Up First” remains ranked #3. Radio-related podcasts finishing in the top 20 according to Podtrac include: The Daily Wire’s “The Ben Shapiro Show” (#6), iHeartPodcasts’ “Stuff You Should Know” (#8), and Cumulus Podcast Network’s “The Dan Bongino Show” (#10). 
followed by NPR Member Stations at #2 (76,679 AAS) and Audacy at #3 (57,595). Cumulus Streaming Network was #4 (42,504 AAS). Beasley Broadcasting Corporate ranked #6 (19,635 AAS), Hubbard Broadcasting was #8 (15,635 AAS), and Salem Communications ranked #11 (8,738 AAS). 
Twitter CEO Elon Musk told NPR reporter Bobby Allyn that Twitter dropped the labels after a suggestion from author Walter Isaacson, who is reported to be writing a biography of Musk. NPR said it was suspending use of the Twitter platform as a result of the labels. NPR spokeswoman Isabel Lara says the company has nothing new to say on the matter. Twitter also put the labels on the BBC, PBS and Canada’s CBC. 
Podcast Network’s “The Ben Shapiro Show” gaining three spots to take the #3 position. Some of the other radio company-related podcasts of note in the March report include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” down four spots at #19. 
“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.
NPR has responded to the new label saying it is “inaccurate and misleading, given that NPR is a private, nonprofit company with editorial independence. It receives less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” NPR CEO John Lansing is quoted saying the company is “protecting its credibility and its ability to produce journalism without a shadow of negativity. The downside, whatever the downside, doesn’t change that fact. I would never have our content go anywhere that would risk our credibility.” 
content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” 
million. NPR CEO John Lansing says, “We literally are fighting to secure the future of NPR at this very moment by restructuring our cost structure. It’s that important. It’s existential.” The report notes that “NPR intends to cut back its workforce from approximately 1,200 to about 1,050 employees. The nonprofit network’s layoffs represent its largest reduction in staff since the 2008 recession.” In other moves, NPR is bringing its newsroom and programming divisions together as Lansing notes the “current separation artificially cleaved NPR’s journalism and editorial creations.” At this time, none of the NPR radio programs have been canceled. 
Some of the radio-related podcasts in this ranker include Cumulus Podcast Network’s “The Ben Shapiro Show” which remains at #6, and “The Dan Bongino Show” which rises one spot to #7, Salem Podcast Network’s “The Charlie Kirk Show” is steady at #15, and Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” falls five spots to #21. 
eliminating filled positions, we are talking about our colleagues – people whose skills, spirit and talents help make NPR what it is today. This will be a major loss.” The story goes on to state, “On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million.” Folkenflik notes, “The layoffs are in keeping with an increasingly grim landscape for media companies over recent months. Vox Media cut jobs by 7%; Gannett and Spotify by 6%. The Washington Post, owned by Amazon founder Jeff Bezos, eliminated its Sunday magazine and a handful of other jobs. After becoming part of Warner Bros. Discovery, CNN cut hundreds of jobs and killed off its brand-new streaming service, CNN+.” 
as a percentage of the weekly podcasting audience – is based on total audience reach from Edison Podcast Metrics, and Edison says the Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+. The rest of the top 10 are: 4) Wondery/Audible/Amazon Music, 5) Audioboom, 6) The New York Times, 7) NPR, 8)Audacy, 9) Acast Creator Network, and 10) Cumulus Podcast Network.