Industry News

NPR Suspends Editor Over Critical Essay

NPR senior business editor Uri Berliner has been suspended for one week from the public media organization after writing an essay for the Substack publication The Free Press without seeking permission from NPR first as required by his contract. However, it was the content of the piece that’sim caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” Read the NYTimes story here.

Industry News

Change at #1 in Podtrac’s March Podcast Ranker

Podtrac releases its Podcast Industry Ranking for March 2024 (based on U.S. unique monthly audienceim for participating podcasts) and, while not a lot changes from last month, NPR’s “NPR News Now” took over the #1 spot from The New York Times’ “The Daily,” which falls to #2. Cumulus Podcasts Network’s “The Dan Bongino Show” rises one spot to #10, and FOX Audio Network’s “FOX News Hourly Update” climbs two places to #12. See the complete chart here.

Industry News

Triton Digital Publishes February Podcast Ranker

Triton Digital releases its Top U.S. Podcasts ranker for February (Jan. 29 – Feb. 25) based on weekly average downloads for shows that opt in. NPR’s “NPR News Now” retains its #1 position, whileim NBCUniversal News Group’s “Dateline NBC” jumps two spots to #2, bumping audiochuck’s “Crime Junkie” to #4. NPR’s “Up First” remains in the #3 position. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” rising one spot to #6, Salem Podcast Network’s “The Charlie Kirk Show” slipping two places to #17, and Cumulus Podcast Network’s “The Mark Levin Show” falling three spots to #27. See the complete ranker here.

Industry News

Podtrac’s February 2024 Podcast Ranker

The New York Times’ “The Daily” remains in the #1 spot on Podtrac’s U.S. Podcast ranker for February (based on unique U.S. monthly audience for participating podcasts) NPR’s “NPR News Now” and “Upim First” are #2 and #3, respectively, with NBC News’ “Dateline NBC” at #4. Other talk radio-related podcasts of note include The Daily Wire’s “The Ben Shapiro Show” rising two spots to #7, iHeartPodcasts’ “Stuff You Should Know” up two places to #9, and Dan Bongino’s “The Dan Bongino Show” up one spot to #11. You can see the complete ranker here.

Industry News

Triton Digital Releases January U.S. Podcast Ranker

Triton Digital publishes its U.S. Podcast Ranker for January (Jan. 1 – 28) based on weekly average downloads from participating networks and NPR’s “NPR News Now” maintains its #1 ranking, whileim NBCUniversal News Group’s “Dateline NBC” drops two spots to #4 and audiochuck’s “Crime Junkie” rises to #2 and NPR’s “Up First” climbs to #3. Other radio related podcasts of note include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” rising three spots to #15, and Cumulus Podcast Network’s “The Mark Levin Show” up one place to #24. See the complete ranker here.

Industry News

Bob Edwards Dies at 76

Longtime NPR and SiriusXM radio host Bob Edwards passed away on Saturday (2/10) at 76. Edwards was the host of NPR’s “Morning Edition” for almost 25 years and his firing from the position in 2004 caused a stir with the program’s faithful listeners. He was the first host of the program that launched in 1979. Edwards would sign on with SiriusXM to host an eponymous program that would continue through 2015. See the Washington Post obituary here.

Industry News

Podtrac Publishes January Top U.S. Podcasts Survey

Releasing U.S. podcast listening data for January, Podtrac reports that The New York Times’ “The Daily” unseats NPR’s “NPR News Now” as the #1 show on its chart, based on U.S. unique monthly audience.im NPR holds the #2 and #3 spots with “NPR News Now” and “Up First,” respectively. Commercial radio-related podcasts finishing in the top 20 include DailyWire’s “The Ben Shapiro Show” unchanged at #9, “The Dan Bongino Show” down one spot to #12, and FOX Audio Network’s “FOX News Hourly Update” up one spot to #14. This chart reflects programs that opt in to Podtrac measurement.

Industry News

Triton Digital Releases U.S. Podcast Report 2023

Triton Digital released its second annual U.S. Podcast Report that “provides insights into the evolving U.S. podcast landscape over the course of 2023, including listening habits, audience demographic data, and insights into the top podcasts, networks, and debuts from the Triton U.S. Podcast Ranker.” The report indicates the number of monthly podcast listeners continues to rise with 12% growth over the past two years. In 2023, 40% of the U.S. population reported listening to a podcast within the past month.im Other notable findings: 1) Older Americans and women are listening to podcasts at a faster rate, with a 22% increase in listeners over the age of 55 and a 19% increase in female listeners 18+ over the past two years; 2) Top podcast genres of 2023 were News (22% of downloads), True Crime (18%), and Comedy (15%). Of True Crime podcast listeners, 67% were female, of Comedy podcast listeners 62% were male, and of News podcast listeners 58% were male; 3) The top sales networks of 2023 in the Triton U.S. Podcast Ranker were SiriusXM Podcast Network at #1, NPR at #2, and Wondery at #3. The top podcast of the year was “NPR News Now.” Triton Digital SVP measurement products & strategy Daryl Battaglia says, “2023 was another year of significant growth for the podcast industry, and with increasing female and over 55+ audiences, we can expect more content production to serve those groups in the coming year. As podcast listenership continues to rise and reach new audiences, we’ll continue to provide our customers with in-depth insights around podcast consumption and listener habits in the coming year.” Get the full report here.

Industry News

Triton Digital Releases December Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker for December 2023 (based on weekly average downloads) and NPR’s popular shows return to the ranker after a month away due to a planned dataim collection migration. NPR’s “NPR News Now” is back in the #1 spot, followed by NBCUniversal News Group’s “Dateline NBC” at #2, audiochuck’s “Crime Junkie” at #3, and NPR’s “Up First” at #4. Other radio-related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7 (down three places), Salem Podcast Network’s “The Charlie Kirk Show” at #18 (down six spots), and Cumulus Podcast Network’s “The Mark Levin Show” at #25 (down nine places). See the complete ranker here.

Industry News

Podtrac Releases Top U.S. Podcasts Chart for December

Today (1/5), Podtrac releases its chart of the Top U.S. Podcasts for December 2023 based on Unique U.S. Monthly Audience. Rising three places to the #1 spot is NPR’s “NPR News Now,” followed by Theim New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. News/talk radio-related podcasts finishing in the top 20 include DailyWire’s “The Ben Shapiro Show,” down one place to #9, Dan Bongino’s “The Dan Bongino Show” steady at #11, and FOX Audio Network’s “The FOX News Hourly Update” up one place to #15. See the full chart here.

Industry News

Poll: FNC News Network to Which Voters Turn

According to data from a recent New York Times/Siena College poll of registered voters nationwide, FOX News Channel is named the single news network voters turn to most often, above CNN andim MSNBC, along with topping The New York Times, Wall Street Journal, PBS and NPR. The poll results show 13% of respondents cited FOX News as the single news source they turn to most often, tying broadcast networks like CBS, NBC and ABC, while besting CNN (10%) and MSNBC (3%). For comparison, public news organizations (like PBS and NPR) delivered 4%, national news organizations such as The New York Times and Wall Street Journal garnered 8%, while international news sources like the BBC, Al Jazeera and The Guardian earned 3%.

Industry News

Triton Digital Releases November Podcast Ranker

The most significant movement at the top of Triton Digital’s U.S. Podcast Ranker for November 2023 (10/30-12/3) is the temporary absence of NPR programs due to a planned data collection migration. As aim result, NBCUniversal News Group’s “Dateline NBC” is ranked #1, audiochuck’s “Crime Junkie” remains at #2, Wondery’s “Morbid” is #3, and Cumulus Podcast Network’s “The Dan Bongino Show” is steady at #4. Other talk radio-related programs of note include Salem Podcast Network’s “The Charlie Kirk Show” steady at #12 and Cumulus Podcast Network’s “The Mark Levin Show” down three spots from the October ranker at #16. Triton Digital’s ranker is based on average weekly downloads and ranks participating networks.

Industry News

No Changes in Top Tier of Podtrac’s November Top Podcasts Chart

Podtrac releases its Top Podcasts, Publishers and Sales Networks charts for the month of November and the Top Podcasts chart – based on unique monthly audience – shows no movement among the topim five, with The New York Times’ “The Daily” remaining in first place. NPR’s “Up First” is #2 and NBC News’ “Dateline NBC” is #3. Commercial radio-related podcasts of note in the top 20 include The Daily Wire’s “The Ben Shapiro Show” – down two spots to #8 – and Dan Bongino’s “The Dan Bongino Show” – down two spots to #11. FOX Audio Network’s “FOX News Hourly Update” slipped one place to #16.

Industry Views

Pending Business: We Are Growing

By Steve Lapa
Lapcom Communications Corp
President

imSurvey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.

Please keep in mind we are listening in 2023 via different platforms including AM/FM radio, smartphones, computer streaming, smart speakers, and smart TV. Podcasting is a major driver of this growth curve, almost tripling its share of total audio consumption. And the closer is traditional AM/FM radio is still the morning drive, in-car winner controlling 62% of listening, despite the auto industry’s attempt to shun the king of spoken word distribution – AM radio.

Audio marketers, please pound the drum a little louder when you pitch this growth story. I still haven’t seen this new validation pushed aggressively on X (formerly Twitter) among the Taylor Swift running to hug Travis Kelsey posts, have you? Anything on Instagram? Facebook? YouTube? Rumble? Are we reframing a modern version of that 1600s philosophical “if a tree falls in the forest…?”

All sellers need to take a minute to digest, discuss and integrate the findings in the Edison/NPR Spoken Word Audio report and start the drumbeat of growth, impact, engagement and influence. How else will we pushback on the taken-for-granted, same old-same old, spoken word presentation. Freshen up that media kit! Growth is an important sales point to make in any presentation and audio sellers need to keep pointing to that growth curve as competitors lean in on their own story lines.

Let’s get down to how best to answer W.I.F.A (what’s in it for advertisers) on your next presentation.

1) New. One of the most powerful words in sales and marketing. New information can drive new decisions. Let the numbers help make your point as you shape your presentation.

2) The Trend is Your Friend. Every business owner, entrepreneur, investor and CEO always want to be informed and in front of growth trends. You now have the opportunity in front of you.

3) Keep it Simple. Keep your information simple and easy to understand. Many influential newsletters use the simple technique of a bold number followed by a fast fact story line. If it works for the big boys, the technique should work for you.

4) Managers. Bring good news to your sales and marketing teams. Sellers, bring good news to your advertisers. The survey says we are growing, and positive growth is an important part of any business.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

NPR and Edison Research Unveil Spoken Word Audio Report

The fifth edition of the The Spoken Word Audio Report from NPR and Edison Research was unveiled during a webinar presented yesterday (11/9). The 2023 edition concludes that spoken word audio listening time and audience size “attained record highs in the U.S.” This report places special focus on listening locations and explores spoken word audio consumption at home, at work, in-car, and other locations. Some of the key findings include: 1) Almost half (48%) — approximately 135 million people — of those in the U.S. age 13+ listen to some type of spoken word audio daily, up two percentage points (46%) from last year. Listeners in the U.S. age 13+ spend 31% of their daily audio time with spokenim word, which is a 55% increase over nine years ago (20%); 2) Spoken word listening at home has grown dramatically: 60% of the total daily audio time spent with spoken word audio is at home, 24% in the car, 13% at work, and 3% at some other location. The time spent listening to spoken word audio at home has grown to 41 daily minutes in 2023 from 27 daily minutes in 2014. Increases in at-home spoken word audio listening are seen across every hour in the listening day; 3) Spoken word listening in-car has shifted post-pandemic, but AM/FM radio remains on top: Of all the daily time spent listening to spoken word audio, time spent listening in the car has declined from 36% in 2014 to 24% in 2023. In the car, 62% of spoken word audio consumed by those in the U.S. age 13+ is to AM/FM radio content, including over the air and streams; 4) For the first time ever, the mobile device is the primary way people listen to spoken word: 39% of spoken word audio consumed daily by those age 13+ in the U.S. is on a mobile device, followed by 35% on an AM/FM radio receiver. At home, 41% of spoken word audio is consumed on a mobile device, and at work, 47% of spoken word is consumed on a mobile device. AM/FM radio receivers still dominate in-car, garnering 60% of the spoken word audio listening there; and 5) Podcasts represent a large and growing share of spoken word listening: Podcasts now represent over one-third (36%) of time spent with spoken word audio. Twenty-eight percent of time spent listening to podcasts goes to NPR/public radio. At home, 40% of spoken-word audio listening goes to podcasts. See more about the study here.

Industry News

NPR and Edison Research to Release Spoken Word Audio Report

Next Thursday (11/9), NPR and Edison Research will present a webinar to reveal the results of theirim Spoken Word Audio Report 2023. According to data from the study, 48% of those in the U.S. age 13+ listen to some type of spoken-word audio daily, and audio consumers in the U.S. age 13+ spend 31% of their daily audio time with spoken word. They say this edition of the study focuses on listening locations and explores spoken-word audio consumption at home, at work, in-car, and other locations. Register for the webinar here.

Industry News

Triton Digital Releases Podcast Ranker for September

The September podcast ranker (Sept. 4 – Oct. 1) from Triton Digital is a bit wonky as NPR’s shows are not included due to “a planned data collection migration,” and for the third month in a row there is a problem with Cumulus experiencing a data collection issue for DailyWire programs such as “The Benim Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. See the complete ranker here.