Triton Digital’s ranker of the top U.S. podcasts for August (July 31 – Sept. 3) based on weekly average downloads has been released and not much has changed in the top ranks. NPR’s “NPR News Now” remains ranked #1, followed by audiochuck’s “Crime Junkie” at #2, and NBCUniversal New Group’s “Dateline NBC” at #3. Radio related podcasts in the top 25 of this ranker include: Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Cumulus Podcast Network’s “Mark Levin Podcast” rising four spots to #19, and Salem Podcast Network’s “The Charlie Kirk Show” at #22. Just as it did last month, Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the August ranker here.
Triton Digital is releasing the July 2023 U.S. Podcast Report that ranks podcasts based on weekly average downloads for participating publishers. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” taking over the #2 spot from NBCUniversal News Group’s “Dateline NBC,” now at #3. Radio related podcasts in the top 25 include Cumulus Podcast Network’s “The Dan Bongino Show” at #7, Salem Podcast Network’s “The Charlie Kirk Show” at #21, and Cumulus Podcast Network’s “The Mark Levin Show” at #22. Triton notes that Cumulus experienced data collection issues with the Daily Wire shows (such as “The Ben Shapiro Show” which ranked #3 in the June report) during this period. See the complete July ranker here.
Podtrac releases its latest Top 20 charts for podcast publishers, sales networks, and podcasts for the period of July 2023. News podcasts remain popular in the U.S. as this month’s chart confirms with The New York Times’ “The Daily” ranked #1 (based on unique U.S. monthly audience). NBC News’ “Dateline NBC” came in #3 and NPR’s “NPR News Now” was #4. The lone talk radio personality whose podcast landed in Podtrac’s Top 20 was Dan Bongino. His Cumulus Podcast Network show ranked #11.
Triton Digital reveals the results of its June 2023 U.S. Podcast Report that ranks the top podcasts from participating networks in the U.S. based on weekly average downloads. NPR’s “NPR News Now” remains locked in the #1 position while NBCUniversal News Group’s “Dateline NBC” rises to the #2 rank. Rounding out the top five is audiochuck’s “Crime Junkie” at #3, Cumulus Podcast Network’s “The Ben Shapiro Show” at #4, and NPR’s “Up First” at #5. Also in the top 10 for June was Cumulus Podcast Network’s “The Dan Bongino Show” at #7. See the complete ranker here.
According to Podtrac’s latest stats, the average U.S. “Unique Monthly Audience” for the Top 20 publishers dipped 3% month-to-month, but improved by that same percentage compared to June 2022. “Total Global Downloads” for the Top 20 publishers remained steady month-to-month; however, it declined 3% versus this time last year. The combined audience for the Top Sales Networks was up 5% month-to-month. The top ten podcasts by US Unique Monthly Audience (June 2023) are: “The Daily” (New York Times); “Dateline NBC” (NBC News); “Morbid” (Wondery); “Up First” (NPR); “NPR News Now” (NPR); “SmartLess” (Wonderly); “The Ben Shapiro Show” (Daily Wire); “Stuff You Should Know” (iHeartPodcasts); “Pardon My Take” (Barstool Sports); and “The Dan Bongino Show” (Dan Borgino). With a US “Unique Monthly Audience” of 31,625,000 (and 833 active shows), iHeartPodcasts is the top podcast publisher. It is followed by Wondery; NPR; NBC News; New York Times; Daily Wire; The Walt Disney Company; Barstool Sports; Vox Media; and PRX.
Triton Digital releases its May 2023 U.S. Podcast Report that ranks podcasts listened to in America based on weekly average downloads and NPR’s “NPR News Now” is again the #1 podcast on the ranker. At #2 is audiochuck’s “Crime Junkie,” followed by Cumulus Podcast Network’s “The Ben Shapiro Show,” which rises from #4 to #3. Cumulus Podcast Network’s “The Dan Bongino Show” was steady at #7, while the company’s “The Matt Walsh Show” climbed two spots to #19. The Salem Podcast Network’s “The Charlie Kirk Show” fell two spots to #21. See the complete ranker here.
The latest Podtrac rankers for the U.S. audience for May 2023 have been released and iHeartPodcasts keeps its #1 ranking with a unique monthly audience of 32.9 million from 788 active shows on the Top Podcast Publishers chart. Wondery came in #2 with a unique monthly audience of 24.1 million from 214 shows, followed by NPR at #3 with a unique monthly audience of 18.9 million from 49 shows. Meanwhile, The New York Times’ “The Daily” was the #1 ranked podcast (based on unique monthly audience), followed by NBC News’ “Dateline NBC” at #2, and Wondery’s “Morbid” at #3. See the complete charts here.
In three weeks (6/24), NPR White House correspondent/“NPR Politics Podcast” co-host Scott Detrow will become weekend host of the network’s “All Things Considered.” Vice president of news programming Eric Marrapodi comments, “With Scott at the helm, we’re going to be experimenting with the sound of the show and the way we produce it. We want to further integrate the ‘Consider This’ podcast with the weekend show. We also look forward to Scott bringing his original enterprise reporting on a range of topics. His experience on the White House beat had him chasing the president around the country and the world to bring our audiences great reporting with good humor. He’ll bring that same energy and commitment to bringing home stories for ‘All Things Considered’ audiences.”
“Choice Words With Samantha Bee” launched yesterday (Thursday, 6/2) via Lemonada Media. In her weekly podcast, the former host of TBS’ “Full Frontal” and correspondent for Comedy Central’s “Daily Show” will interview celebrities, politicians, and others about the choices they’ve made in their lives. Topics will reportedly range from what to eat for breakfast and which subway car to take, to who someone is voting for and what they do with their body. Bee’s initial guests were Judd Apatow and Rosie O’Donnell.
After debuting their “Aarthi and Sriram Show” in December 2020 on Clubhouse, technologists Aarthi Ramamurthy and Sriram Krishnan are bringing their weekly (Saturday) program to iHeartPodcasts. According to iHeartPodcasts president Will Pearson, “Aarthi and Sriram have created an impressive show featuring insightful conversations with top minds across industries. These two have built a highly engaged community. We are thrilled to welcome ‘The Aarthi and Sriram Show’ to iHeartPodcasts and help the show reach an even wider audience.”
Free hourly, 60-second updates live from Wimbledon will be offered by Radio News Hub during next month’s tennis tournament (7/3 – 16). The John Cushing-hosted updates will be fed between 11:00 am and 7:00 pm (BT). Head of programming David Prever notes, “Wimbledon is one of the most highly anticipated events in the global sporting calendar and always serves in terms of drama, atmosphere, and sporting achievements. Broadcasting from the heart of the event will allow listeners to get a true sense of anticipation and excitement before, during and after each day’s events. We are once again delighted to offer this enhanced, free service to stations across the world and continue to show the quality of coverage Radio News Hub provides.”
Five-time Emmy winner Wayne Brady will receive the “Service to America Leadership” award from the National Association of Broadcasters Leadership Foundation during the Celebration of Service to America Awards next Tuesday (6/2) in Washington, DC. NABLF president/chief executive officer Michelle Duke remarks, “Wayne Brady’s multifaceted career has showcased his unique talent and hilarious personality on-screen, on stage and on-the-air to the delight of audiences for decades. He has also used his immense gifts to support numerous charitable endeavors, raise our spirits and shine a light on worthwhile causes. NABLF and broadcasters across the country look forward to recognizing his generosity and compassion at the Celebration of Service to America Awards.”
Triton Digital releases its ranker of the top 100 U.S. podcasts for April 2023 based on Weekly Average Downloads and NPR’s “NPR News Now” stays at #1, followed by audiochuck’s “Crime Junkie” at #2, and NPR’s “Up First” at #3, bumping Cumulus Podcast Network’s “The Ben Shapiro Show” to the #4 rank. Other commercial radio-related podcasts ranking high on this month’s chart include Cumulus Podcast Network’s “The Dan Bongino Show” (#7), Salem Podcast Network’s “The Charlie Kirk Show” (#17), and Cumulus Podcast Network’s “The Matt Walsh Show” and “Mark Levin Podcast” at #21 and #22, respectively. See the complete ranker here.
Podtrac releases its ranker of the top 20 U.S. podcasts (based on Unique US Monthly Audience) for April, and The New York Times’ “The Daily” stays in the #1 position. NBC News’ “Dateline NBC” finishes #2 and NPR’s “Up First” remains ranked #3. Radio-related podcasts finishing in the top 20 according to Podtrac include: The Daily Wire’s “The Ben Shapiro Show” (#6), iHeartPodcasts’ “Stuff You Should Know” (#8), and Cumulus Podcast Network’s “The Dan Bongino Show” (#10). See the complete ranker here.
Triton Digital releases its rankers of the top streaming publishers for March 2023 (Mon-Sun 6AM-12MID), based on Average Active Sessions. iHeartRadio remains in the #1 spot with 310,462 Average Active Sessions, followed by NPR Member Stations at #2 (76,679 AAS) and Audacy at #3 (57,595). Cumulus Streaming Network was #4 (42,504 AAS). Beasley Broadcasting Corporate ranked #6 (19,635 AAS), Hubbard Broadcasting was #8 (15,635 AAS), and Salem Communications ranked #11 (8,738 AAS). See the complete ranker here.
NPR is reporting that last Thursday (4/20), Twitter removed the “government-funded” label that had been applied to NPR’s account (after switching from the previous “state-affiliated media” label). The story says that Twitter CEO Elon Musk told NPR reporter Bobby Allyn that Twitter dropped the labels after a suggestion from author Walter Isaacson, who is reported to be writing a biography of Musk. NPR said it was suspending use of the Twitter platform as a result of the labels. NPR spokeswoman Isabel Lara says the company has nothing new to say on the matter. Twitter also put the labels on the BBC, PBS and Canada’s CBC. Read the NPR story here.
Triton Digital releases data from its March 2023 U.S. Podcast Report that ranks podcasts published in the U.S. based on weekly average downloads for publishers that opt-in for measurement. NPR’s “NPR News Now” remains in the #1 position, with audiochuck’s “Crime Junkie” rising two places to the #2 spot, and Cumulus Podcast Network’s “The Ben Shapiro Show” gaining three spots to take the #3 position. Some of the other radio company-related podcasts of note in the March report include Cumulus Podcast Network’s “The Dan Bongino Show” steady at #7, Salem Podcast Network’s “The Charlie Kirk Show” down four spots at #19. See the complete ranker here.
By Holland Cooke
“They have the time and tools to listen, they like spoken word contest,” and Edison Research president Larry Rosin reminds us, they’re big-money consumers.
Baby Boomers – born between 1946 and 1964 – are now age 59-77. Those 55+ comprise 30% of total USA population.
Per Edison’s ongoing “Infinite Dial” research, and with data and listener videos captured for this study done with NPR:
— 55+ consume more than 3 hours and 39 minutes of audio PER DAY. And 78% own a smartphone. And “Boomers listen to way more radio than do their children and grandchildren.” And they’re “adopting online audio.”
— Nearly 2/3 of Boomers’ audio is consumed at home. “Only about a third of that group is still working…they have the time to listen to podcasts.” And home is the #1 podcast listening location.
— But compared to 25-54s, they’re podcast consumer laggards. Rosin sees opportunity: “They’ve entered the top of the sales funnel.”
Compared to 25-54s, Boomers are podcasting laggards.
— Many Boomers think podcasting is a time-shifted radio show.
— “Overwhelmingly,” 55+ podcast listeners prefer news-related podcasts.
— We need to explain how-to-listen better than “available as a podcast” and wherever-you-get-yours.
Broadcasters and podcasters: Know how busy you are, I don’t make this recommendation casually. It’s well-worth your time to see the on-demand replay of this informative webinar.
Now I’m off to fabulous, fabulous Las Vegas for the 2023 NAB Show. Look for my convention notes here next week.
Talkers contributor Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and. Follow HC on Twitter @HollandCooke
NPR’s David Folkenflik reports that the public media organization will cease putting up fresh content on its 52 official Twitter feeds after the social media platform labeled NPR as “state-affiliated media” which it also uses to label propaganda from places like China and Russia, before changing the label to “government-funded media.” NPR has responded to the new label saying it is “inaccurate and misleading, given that NPR is a private, nonprofit company with editorial independence. It receives less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” NPR CEO John Lansing is quoted saying the company is “protecting its credibility and its ability to produce journalism without a shadow of negativity. The downside, whatever the downside, doesn’t change that fact. I would never have our content go anywhere that would risk our credibility.” Read the full story here.
RAB, BMI, and Mentoring and Inspiring Women in Radio, Inc announce that the 15th annual Rising Through the Ranks program is open for applications. It begins on August 1 with one virtual event from 12:00 pm to 3:00 pm ET prior to the participants meeting in person August 8 – 10 in Nashville. As in years past, BMI will offer 20 scholarships for this year’s program. The scholarships will cover the cost of the professional development course, which is geared toward fostering and educating the current and emerging female radio managers in broadcast radio. MIW board president Ruth Presslaff says, “Rising Through the Ranks continues to be a foundational part of the professional development of so many women. It is a transformative experience that MIW is so proud to be part of, along with the RAB and BMI. It’s also a whole lot of fun. Once again, we encourage women to apply for this wonderful opportunity and stay focused on rising through this industry.”
WBUR announces that NPR’s Beijing correspondent Emily Feng is the winner of the 2022 Daniel Schorr Journalism Prize for her “The Black Gate” story that debuted on NPR’s “Up First” podcast. For the story, Feng worked with language rights activist Abduweli Ayup and producer Phoebe Wang to examine China’s treatment of Uyghurs and other Muslim groups by following one man’s quest to reunite with his wife and children who’ve been detained by Chinese authorities.