The company announces that it will present two podcast studies in the first quarter of this year. “Hit Play, Boomer: Podcasting’s 55+ Opportunity” from NPR and Edison Research focuses on podcast listeners age 55 and older. The study explores what Edison terms “this oft-overlooked but highly influential demo” and their podcast listening behaviors. “The Gen Z Podcast Listening Report” from SXM Media and Edison Research “provides an in-depth look at the podcast habits and motivations of the elusive and much-desired Gen Z listener.” Edison vice president Megan Lazovick says, “Everything we do at Edison Research works to drive the audio space forward with the highest quality data. We believe these two studies will help advertisers understand the opportunities for audio to reach these two important generations and of course help the media companies who can deliver these audiences.”
Triton Digital’s ranking of the top 100 U.S. podcasts from participating networks for the period of December 2022 based on weekly average downloads is published and audiochuck’s “Crime Junkie” is again #1. At #2 again this month is NPR’s “NPR News Now,” followed by NPR’s “Up First” at #3, Wondery’s “Morbid” at #4, NBCUniversal News Group’s “Dateline NBC” at #5 and Cumulus Podcast Network’s “The Ben Shapiro Show” at #6. Podcasts from radio-related companies making the top 20 for the period include: Cumulus Podcast Network’s “The Dan Bongino Show” at #9 and Salem Podcast Network’s “The Charlie Kirk Show” at #17. You can see the complete ranker of the top 100 podcasts here.
The latest Streaming Metrics from Triton Digital for streaming publishers in the U.S. has been released for November 2022. The chart ranks the top 25 streaming publishers from participating clients based on Average Active Sessions (AAS). In the #1 spot is iHeartRadio with 411,604 AAS. At #2 is NPR Member Stations with 93,726 AAS, followed by Audacy at #3 with 76,657 AAS. Some of the other companies making the top 25 include: #4 Cumulus Streaming Network (58,103 AAS); #6 Beasley Broadcasting Corporate (26,329 AAS); #8 Hubbard Broadcasting (20,668 AAS); #11 Salem Communications (12,110 AAS) and #12 Urban One (11,467 AAS). You can see the complete chart here.