Pending Business: The Big 20 Countdown
By Steve Lapa
Lapcom Communications Corp
President
No, this isn’t about college football or New Year’s Eve. Wait, maybe it is.
This is about getting you to start the 20 benchmarks every news/talk or sports talk manager, seller, even owner should be reviewing, analyzing, and preparing on their 2023/2024 calendars.
Call me the Detail Doctor, because as we all know the dollars are in the details.
Let’s start with August:
— College Football kicks off at the end of the month and your packages are closing out.
— The NFL season kickoff is full of new competition, so close, close, close.
— Labor Day is on the way and depending on your market dynamics unique packages could swing momentum your way.
— Early 2024 upfronts should be game planned now.
— Review your recruitment profile.
September:
— Election Day is 9 weeks away. Are you ready?
— Do you finalize goals/budgets for 2024?
— The Jewish community observes High Holidays at the end of the month.
October:
— Tweak your Q4 packages.
— Thanksgiving
— Christmas. Sunday/Monday this year.
— Too early for New Year’s Eve? Sunday/Monday this year.
— Financial Category. We all want second opinions, right?
— Legal. ditto
— Lock in your 2024 goals.
— Monitor pacing for 2024 upfront.
November:
— Check your crystal ball for final 2023/early 2024 performance.
— Daylight Saving Time ends. Change those clocks!
— Start thinking Vegas, baby for the February 11, 2024 Super Bowl.
— How did those upfronts close?
December:
— Renewals for 2024 done?
— Pacing for 2024?
— Actual selling days in the month is deceptive.
— Review those wins AND losses.
— Happy New Year.
This exercise is a simple, functional start point. Every seller, manager, and owner will add, delete, or adopt this list. My hope is you will move to do something to help your 2023 income finish big and 2024 start even bigger!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.” 
June 2023 PPM Data – Information for the June 2023 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
June 2023 PPM Data – Information for the June 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). 
Westchester Radio, Inc to religious broadcaster Hope Media Group for $8.15 million. WVIP-FM has been airing programming brokered to Caribbean broadcasters. The O’Shaughnessy family still owns the company’s other station – news/talk WVOX-AM. O’Shaughnessy died in May of 2022 at the age of 84.
Congratulations! You’ve made to the halfway point this year.
dedicated to talk (Monday through Thursday as Friday nights belong to 
networking and mostly music. As the Latino community grows in Suffolk County, we found that they have no full-time news and information source, no outlet for them to express their thoughts or hear the talk radio that they want. We knew that we needed a sister station to ‘LaFiesta’ that was dedicated to the community and was their ‘LI News Radio’ or WINS. Ana developed the concept of live, local, community talk radio for this demo and named it ‘En Vivo’ — or ‘Live,’ now all I had to do was find an outlet for this amazing concept she developed. When WLIM 1440 and 93.3 became available we knew we had to make the move and bring them into the JVC cluster.” Carbalo adds, “Long Island ‘En Vivo’ knows today’s decisions affect our community tomorrow and the best tool to drive us to a better future is information. News, politics, finance, sports, entertainment, health & lifestyle – we cover it all. Long Island has a huge Hispanic population that continues to be underserved. That was made abundantly clear during the pandemic. Long Island needed information in Spanish… So now we have a dedicated source that will not only deliver relevant information about what happens in our area but also educates and creates opportunities for the Hispanic population to prosper by providing the tools and resources they need.”
Ciorciari says, “Taking a legacy AM radio station and re-imagining it into an additional radio format in a local market is an exciting expansion of Bold Gold’s local broadcast portfolio, and is a testament to an incredible team of local broadcast professionals, a supportive community, and the importance that local radio continues to have to provide local news, talk and information.” Bold Gold Media New York director of programming Chase Daniels comments, “The launch of ‘Catskills News Talk’ marks another BOLD move in our New York market as we expand our programming offerings and bring back the heritage ‘Voice of Sullivan.’ Putting this station together required a lot of well-thought-out decisions and I’m honored to have had the opportunity to bring it all together.” Beyond morning drive, the company has not revealed programming details other than to say, “Popular radio shows covering a variety of topics including financial market updates, investing, lifestyle, health, politics, sports and others will round out the station’s programming.”
program two legendary news/talk stations. Energy, enthusiasm, attention to detail and experience in news writing/delivering and talk show hosting is a necessity. You must have the ability to interact with listeners and handle multiple phone calls at one time. You will be responsible for all aspects of programming including managing and motivating on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience of a news/talk format. The position also requires a daily AM drive air-shift, along with live appearances and live broadcasts! 
being produced by the award-winning team of Steve Gregory and Jacob Gonzalez with associate producer Nick Pagliochini. KFI says, “Parents and protesters continue to gather at school board meetings around the country to express their frustration over districts’ that try to introduce books and language which address the transgender community and other LGBTQ+ issues. Faith-based leaders have also joined the protests along with advocacy groups that represent parents of public-school students. Critics say these issues should be addressed exclusively in the home while supporters say it is critical to be inclusive of all lifestyles to better prepare children for the real world. ‘He Said, She Said, They Said…’ features multiple sides of the issue. There is also a companion podcast with extended content that will be available immediately following the broadcast on the iHeartRadio App.”
an illustrious career in LA radio, from LOVELINE’s inception on KROQ through the show’s network syndication and MTV. We’re thrilled to have Ann joining our iHeart LA team.” Ingold was most recently serving as producer on ITV’s weekly live Facebook Watch program and consulted Los Angeles radio shows for Audacy and Meruelo Media. She comments, “I want to thank Robin and everyone at KFI for being so welcoming.”
May 2023 PPM Data – Information for the May 2023 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
May 2023 PPM Data – Information for the May 2023 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.
May 2023 PPM Data – Information for the May 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
“During that time, he has guest-hosted statewide news/talk programs as well as a regular weekend show, produced their daily morning show, worked with clients in a creative variety of ways, and spent countless evenings and weekends announcing local soccer and baseball games.” KFAB program director Scott Voorhees adds, “Emery will continue KFAB’s nearly 100-year-old tradition of on-air personalities who are passionate about connecting with the community we serve. It’s not about hammering an agenda; it’s about entertaining and relevant conversations of interest to Omaha/Council Bluffs and the surrounding area.”
cable channel while speaking on WABC’s “Sid & Friends in the Morning” program. When asked by the Post about details of a bid for CNN, including how much he’d pay, he said, “It’s up to the investment bankers to come up with the numbers… We could always bring partners in, but I want to run the place. We are capable of putting down a substantial amount of money.” Catsimatidis added, “I’d go run the place tomorrow morning, and all I’d want is $1 per year and a piece of the upside,” saying he could “double the profits” in a brief period of time. 
within the realm of the company going forward?” “How can radio remain true to its roots and mission as an audio medium and theater-of-the-mind without missing the opportunities provided in a multiplatform environment?” plus more. Pittman says that this is a “golden moment” for both radio and the larger field of audio in which it is and will remain a major player. He pointed out that “25% of iHeart’s stations do not play music” and that more and more shows on the company’s music stations are “actually talk shows that play little or no music at all.” He reaffirmed the company’s awareness that personality plays an important role in the presentation of music and it is its intention to pivot back in that direction. He candidly addressed the divide between the coastal elites who influence the direction of national media but are largely out of touch with the heartland and the rest of real America. 
Orlando among numerous music outlets. iHeartMedia area president for Central Florida Barbara Latham says, “I’m thrilled to have Andrew join us in Central Florida and bring his tenure with iHeartMedia, along with his extensive digital experience, to our team. Hryciw was most recently division VP of digital sales in the company’s Portland, Oregon market.