Monday Memo: Radio’s Advantage is Human
By Holland Cooke
Consultant
Every radio conference agenda and much of what’s-up in the trade press and chat groups is about exploiting Artificial Intelligence. Often these conversations land in one of two places: fear (“Will this replace us?”) or fascination (“Look what it can do!”). Both miss the point.
In “Between You and AI” (Wiley) author Andrea Iorio cautions that when everyone has access to the same machine intelligence, advantage shifts to what remains scarce. That’s not just-more information. It’s better judgment, trust, empathy, and local savvy… the very things radio has always done best.
Haven’t got time to read all 254 pages? Here’s a short version, as it applies to our work:
- AI is brilliant at summarizing, predicting, transcribing, drafting, and optimizing. Radio should absolutely use it to handle the mechanical work that clogs calendars and burns out staff. Show prep summaries. Promo copy drafts. Sales proposal outlines. Post-show highlights. Let the machine chew through that.
- But here’s where radio wins: what to ask, what to emphasize, what to leave out, and how to make people feel. AI can’t do those things without human direction, interpretation, and accountability.
- For a morning show: AI can surface trending topics in seconds. But it can’t know which story resonates here,today, with this audience – nor when silence, humor, or restraint is the smarter move. That’s human sensemaking. The book calls it “data sensemaking”; radio people have always called it “knowing our market.”
- News/talk: AI can summarize a city council meeting neatly. It cannot decide which exchange actually matters to listeners’ lives, nor ask the follow-up question that reframes the issue.
- Sales teams, too, are at a crossroads. AI can generate a competent proposal in seconds. So can your competitor. What it can’t do is replace the trust built when a seller truly understands a retailer’s risk tolerance, cash flow anxiety, and seasonal pressure points. As AI makes “good enough” ubiquitous, relationship quality becomes the differentiator.
- In an AI-saturated media environment, audiences won’t reward whoever publishes the most. They’ll reward whoever feels the most real. Trust will matter more than tone. Judgment more than speed. Presence more than precision.
AI is not radio’s replacement. It’s radio’s stress test. Stations that pass will be the ones that let machines handle the work so humans can handle the meaning.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
help to the entire team throughout the past year, stepping in without hesitation and taking on added responsibility. His work ethic, commitment to the station, and focus on fostering a collaborative environment have not gone unnoticed, making him the ideal candidate for this elevated role.” LaCroix, who’s been with the station since 2017 and has served as executive producer of the morning show since 2021, says, “I’m delighted to accept this role and grateful for the opportunity. I’m excited to continue working with this team and to help drive the continued growth and success of ‘The Fan.’”
Oklahoma Association of Broadcasters Personality of the Year and has recently been recognized as a National Association of Broadcasters Marconi Award nominee for Medium Market Personality of the Year. He also played a key role in KRMG’s Marconi Award win for Medium Market Station of the Year. Zoellner Media Group owner Dr. Robert H. Zoellner says, “Skyler understands what local radio should be – trusted, engaged, and community focused. Promoting him into a morning and leadership role is an investment in KRMG’s future.” Cooper comments, “I couldn’t be more excited to hop in the driver’s seat of the KRMG Morning News and wake up with Tulsa each weekday morning, 5-9 am. I started my radio career here as a Sunday morning board op, and to be taking the reins of such a legacy morning broadcast is beyond what I could have ever imagined all those years ago.”
Whitmer to the KNSS morning show alongside Ted Woodward. ‘Woodward and Whit’ will build on the foundation of smart, local conversation that our listeners expect by delivering the essential news, candid analysis and enjoyable banter that starts the day right. This is a powerful pairing that promises to keep the Wichita community informed and engaged.” Whitmer has been hosting an eponymous two-hour weekend show for KNSS since 2018. He’s a veteran of Kansas politics having served in roles for local, state, and national Republican campaigns. Whitmer currently serves as the Chairman of the Sedgwick County Republicans. He says, “I’m honored to join Ted Woodward on ‘Woodward & Whit,’ stepping into the big shoes left by Steve McIntosh, who dedicated over 50 years to Wichita mornings. I look forward to bringing news coverage, straight talk, common-sense discussion and a little fun to help our community start the day on the right note.”
election. About returning, Spadea says, “I’m excited to be returning to the airwaves with ‘New Jersey 101.5’ and the largest audience in the state. I’m looking forward to continuing our mission of fighting for common-sense solutions to save New Jersey. Our show has always been about the listeners, and I’m ready to keep amplifying the voices of small business owners, parents, teachers, first responders, nurses, and everyone else committed to digging in and staying in New Jersey. Stay tuned – there’s more to come!” Townsquare Media regional VP Brian Lang says, “Bill’s audience and the team at ‘New Jersey 101.5’ are looking forward to his return. There’s no doubt he’ll have great stories to share. I also want to thank Eric Scott and the entire morning show team for doing an outstanding job while Bill was away.”
for WWJ and sports talk WXYT-FM “97.1 The Ticket” since 2018. Audacy Detroit SVP and market manager Debbie Kenyon says, “We are excited to have Chris bring his passion and energy to the morning show. Chris and Jackie are a powerful team, and we’re confident they’ll make an impact every morning while connecting with our listeners.” Fillar comments, “I’m ecstatic to take on this new role alongside Jackie and the entire fantastic morning newsroom at WWJ. It’s an honor to wake up and deliver trusted news to our listeners, and I’m humbled to work with such a great team!”
Ricordati and Jonathan Smith, will be split up with Smith moving to mornings alongside Tyvis Powell. The current morning show, “Morning Juice,” hosted by Brandon Beam and Bobby Carpenter is going away with Beam moving to the evening “Buckeye Show” and Carpenter going to the digital side for a 6:00 am to 8:00 am streaming show. 
You know the routine.
WEEI-FM, Boston. He’ll continue to lead his program that includes cast members Jermaine Wiggins, Courtney Cox and Chris Curtis. Audacy Boston SVP and market manager Mike Thomas states, “We are thrilled to extend Greg’s contract and keep the momentum going for his award-winning morning show. We look forward to having Greg, alongside Jermaine and Courtney, continue to set the tone for our weekday programming and deliver entertaining content for our listeners for the foreseeable future.”
to 8:00 am show will be simulcast on the company’s KTOK-AM, Oklahoma City and KAKC-AM, Tulsa. iHeartMedia Nashville market president Dan Endom says, “We are thrilled to welcome Michael, a true broadcasting legend, to iHeartMedia Nashville. Michael’s extensive knowledge of the airwaves coupled with his innate ability to connect with audiences will elevate our programming to new heights.” DelGiorno served with Cumulus Media’s crosstown WWTN-FM, Nashville from 2007 through March of this year. He also previously hosted shows on KFAQ and KRMG in Tulsa.
the top sports morning shows in America and has won numerous national industry awards including a Marconi Award. Toucher was a foundational member of the launch of the station in August 2009. Prior to joining the ‘98.5 Sports Hub’ team, he worked at the former legendary rock station, WBCN.” Toucher comments, “I am thrilled to be able to work with my Beasley family over the coming years. I will continue my record of immense competence and brilliance.” Station PD Rick Radzik adds, “Fred has been entertaining ‘Sports Hub’ listeners each morning since 2009 with his compelling viewpoints and opinions on a wide range of topics. We are very pleased that he will continue on with us for years to come.” There’s no mention of morning drive co-host and Toucher’s longtime partner Rich Shertenlieb in the press release and the Boston Globe’s Chad Finn writes about the possibility Shertenlieb will exit the station soon. 
personality Mike Babchik. Amendolara has been hosting a program on CBS Sports Radio since 2017. SiriusXM VP of sports programming Eric Spitz states, “D.A. is one of the brightest stars in sports radio today. He delivers a terrific blend of informative and thoughtful sports talk with creative, entertaining humor, which is what our listeners are looking for as they start their day. He and Babs will make a dynamic team as they lead off our programming each morning.”
CBS Sports Radio in 2021. She’s also an analyst for SNY, appearing on “Baseball Night in New York.” Perloff joined CBS Sports Radio in 2022 after 13 years with “The Dan Patrick Show” where he earned the nickname “McLovin.” CBS Sports Radio brand manager Spike Eskin says, “Maggie and Perloff are going to be awesome in the morning. The way the show has grown and evolved over the last couple of years is so exciting, and we’re really looking forward to bringing their special mix of opinions, interviews and fun to the morning.”
expanding the “Morning XTRA” show to 6:00 am to 10:00 am. Dickey Broadcasting says, “The addition ‘The Kimmer Show’ demonstrates Dickey Broadcasting’s commitment to building a dominant and world-class news/talk radio station in Atlanta and the region and we thank our loyal advertisers and listeners for helping us build this great station.” Station morning host and content director Tug Cowart comments, “As our listenership grew, the demand for a local afternoon show grew. Our social media and phones all asked for the same thing, ‘The Kimmer Show.’ How could we go any other route? A local and iconic Atlanta talk radio voice and what our listeners wanted from us. It’s the way these decisions are supposed to made.”
-the-hour news during the “Sid & Friends Morning Show.” He’ll also be responsible for all WABC news content and distribution, on-air and online. Laden served with WABC from 2003 to 2018 in which he was news director, news anchor on the “Imus In the Morning” show, and co-host on the Geraldo Rivera show. Laden says, “I’m very excited to join the new 77 WABC. The station has a terrific lineup of hosts and the ratings are soaring. It’s great to be part of a winning team with passionate owners. We’ve got lots of exciting plans for distribution of our news.” Red Apple Media president Chad Lopez says, “New Yorkers need to be in-the-know first thing in the morning and throughout their busy day. Our goal at WABC Radio is not only to deliver the news but to include all sides of the story.”
positions in audio, and involves personalized conversations with a vast network of high-level radio executives and experts to help advance a career within the radio/audio industry. Dowdy is a regional content director who works with nine Townsquare Media markets in the Southeastern United States. During her career she’s also been a morning show co-host, award-winning news reporter, brand manager, promotions director, and midday host. MIW board president Ruth Presslaff says, “This year we had more applicants and more high-quality applicants than ever before. Meg’s dedication to her future, to the business and to paying her success forward was very impressive. We can’t wait to start working with her.”
