March 2024 PPM Ratings Takeaways – Part Three
March 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.
NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are February 2024 – March 2024 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.5, #2 – #2
KEX 1.5 – 1.8, #21 – #20
KUFO .8 – .8, #24 – #23
KPAM .1 – .2, #34 – #32
News
None
Sports Talk
KFXX 1.6 – 1.5, #20 – #21
KXTG 1.2 – 1.5, #22 – #21
KPOJ .6 – .5, #26 – #26 (Trailblazers)
KMTT .1 – .2, #34 – #32
KFXX Stream DNA – .1, DNA – #36
Public Radio News/Talk
KOPB 5.1 – 5.8, #4 – #3
KOPB Stream 1.0 – .7, #23 – #25
CHARLOTTE
News/Talk
WBT-AM/FM 4.6– 4.0, #8 – #8
News
WRFX-HD2 DNA – DNA, DNA – DNA
Sports Talk
WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)
WSOC-HD3 DNA – DNA, DNA – DNA
Public Radio News/Talk
WFAE 4.9 – 4.4, #6 – #6
WNSC .8 – .8, #18 – #20
WFAE-HD3 DNA – DNA, DNA – DNA
SAN ANTONIO
News/Talk
WOAI 2.7– 2.6, #14 – #14 (Spurs)
KTSA 2.3 – 1.9, #16 – #17
News
None
Sports Talk
KTFM .9 – .8, #25 – #24
KTKR .5 – .5, #30 – #29
KZDC .3 – .4, #33 – #32
Public Radio News/Talk
KSTX 2.3 – 2.7, #16 – #13
SACRAMENTO
News/Talk
KFBK-AM 7.3 – 6.5 #3 – #4
KSTE-AM 2.9 – 2.5, #12 – #16
News
None
Sports Talk
KHTK 1.4 – 1.7, #18 – #18 (Kings)
KIFM .9 – .9, #23 – #21
KIFM Stream DNA – DNA, DNA – DNA
Public Radio News/Talk
KXJZ 2.8 – 2.8, #13 – #13
KQEI .3 – .3, #27 – #22
KQED .1 – .1, #29 – #29
KUOP DNA – DNA, DNA – DNA
PITTSBURGH
News/Talk
KDKA-AM 4.5 – 3.8, #9 – #10
KDKA-AM Stream .3 – .2, #23 – #25
News
None
Sports Talk
KDKA-FM 7.6 – 8.4, #3 – #2
KDKA-FM Stream .6 – .4, #19 – #21
WBGG DNA – .1, DNA – #26
Public Radio News/Talk
WESA 5.2 – 5.2, #8 – #8
Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.4 – 6.7, #3 – #2
KNRS-AM/FM 3.1 – 2.6, #13 – #17
KKAT DNA – DNA, DNA – DNA
News
None
Sports Talk
KALL .8 – .9, #23 – #23
KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)
KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)
KZNS-AM Stream .1 – DNA, #28 – DNA (Utah Jazz)
KZNS-FM Stream DNA – DNA, DNA – DNA (Utah Jazz)
KOVO DNA – DNA, DNA – DNA
Public Radio News/Talk
KUER 2.8 – 3.4, #15 – #13
KBYU-HD2 Stream .3 – .1, #27 – #27
KUMT DNA – .1, DNA – #27
LAS VEGAS
News/Talk
KMXB-HD3 .9 – 1.1, #26 – #26
KXNT .6 – .5, #29 – #30
KMZQ DNA – .1, DNA – #37
KXNT Stream .1 – DNA, #36 – DNA
News
None
Sports Talk
KKGK .3 – .6, #32 – #28 (Golden Knights)
KWWN .6 – .4, #29 – #32
KRLV .2 – .2, #34 – #33
KENO DNA – .1, DNA – #37
Public Radio News/Talk
KNPR 1.6 – 1.7, #22 – #22
ORLANDO
News/Talk
WTKS 5.0 – 5.9, #7 – #5
WDBO 3.1 – 3.5, #13 – #12
WFLF .8 – .7, #19 – #19
WFYY-HD3 .3 – DNA, #24 – DNA
News
None
Sports Talk
WYGM .8 – .8, #19 – #18 (Magic)
WOCL-HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WMFE 2.4 – 1.7, #14 – #15
CINCINNATI
News/Talk
WLW 10.2 – 11.3, #2 – #1
WKRC 6.1 – 6.0, #5 – #5
News
None
Sports Talk
WCKY 1.1 – 1.0, #19 – #19
WSAI .6 – .6, #21 – #21
Public Radio News/Talk
WVXU 3.1 – 3.2, #10 – #10
Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.
CLEVELAND
News/Talk
WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)
News
WMMS-HD2 DNA – .1, DNA – #23
Sports Talk
WKRK 3.7 – 4.3, #11 – #10
WKRK Stream .4 – .4, #21 – #21
WARF .2 – .2, #22 – #22
Public Radio News/Talk
WKSU 6.4 – 7.2, #6 – #5
WKSU-HD4 DNA – DNA, DNA – DNA
KANSAS CITY
News/Talk
KMBZ-FM 4.4 – 5.3, #6 – #4
KCMO-AM 2.3 – 2.0, #14 – #16
KMBZ-AM 1.8 – 1.4, #17 – #18
KMBZ-FM Stream .8 – 1.0, #22 – #22
KCMO-AM Stream DNA – DNA, DNA – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.0 – 1.8, #12 – #17
KCSP Stream .3 – .1, #25 – #29
KWOD .1 – .1, #28 – #29
Public Radio News/Talk
KCUR 2.9 – 2.9, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.
Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.
COLUMBUS
News/Talk
WTVN 5.3 – 5.2, #7 – #8
News
WYTS DNA – DNA, DNA – DNA
Sports Talk
WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)
WBNS-AM .3 – .4, #21 #20 (Blue Jackets)
WMNI .1 – .3, #22 – #22
WBNS-FM HD2 DNA – DNA, DNA – DNA
Public Radio News/Talk
WOSU 5.6 – 5.9, #6 – #6
Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.
Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

If you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer
The third of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM slips one-tenth to finish with a 6.9 share (6+, weekly AHQ share) but remains ranked #2 in the market, while iHeartMedia’s news/talk KEX-AM adds three-tenths for a 1.5 share finish good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI sheds three-tenths to finish with a 2.7 share and falls one spot to the #14 rank, while Alpha Media’s news/talk KTSA is steady at a 2.3 share but rises two spots to the #16 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises nine-tenths for a 6.4 share finish but remains ranked #2, while iHeartMedia’s KNRS-AM/FM dips four-tenths to a 3.1 share but stays put at the #13 rank.
The third of four rounds of ratings information from Nielsen Audio’s January 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey covered January 4 – 31. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM shoots up 2.1 shares for a 7.0 share (weekly, 6+ AQH share) finish and rises to the #2 rank in the market, while iHeartMedia’s news/talk KEX-AM adds one-tenth to finish with a 1.2 share good for the #22 rank. In San Antonio, iHeartMedia’s news/talk WOAI adds six-tenths to wrap the survey with a 3.0 share good for the #13 rank, while Alpha Media’s news/talk KTSA tacks on half a share for a 2.3 share finish that lifts it to the #18 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises 1.9 shares to finish with a 5.5 share and climbs to the #3 rank, while, iHeartMedia’s news/talk KNRS-AM/FM adds 1.3 shares for a 3.5 share finish good for the #13 rank.
candidate Nikki Haley come in behind “None of the Above Candidates.” (“None of the Above Candidates” is choice that has been on Nevada ballots since 1975.) Root tells TALKERS that he came up with the strategy of convincing his audience to vote “None of the Above” to support Donald Trump and claims, “This is Exhibit A for the power of talk radio. Look at the vote totals. The number of ‘None of the Above’ voters almost exactly matches the number of listeners to my Vegas and statewide Nevada radio show. We did this. My Nevada audience almost single-handedly ended Nikki’s presidential ambitions.”
The third of four rounds of ratings data from Nielsen Audio’s Holiday 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered December 7, 2023, through January 3, 2024. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In Portland, Alpha Media’s news/talk KXL-FM falls a full share to a 4.9 share (weekly, 6+ AQH share) dropping from the #3 rank to #6, while iHeartMedia’s news/talk KEX-AM loses one-tenth to finish with a 1.1 share good for the #21 rank. In San Antonio, iHeartMedia news/talk WOAI dips three-tenths to a 2.4 share good for the #15 rank, while Alpha Media’s news/talk KTSA sheds two-tenths to finish with a 1.8 share and is steady at the #19 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM declines 2.8 share for a 3.6 share finish that leaves it ranked #9, while iHeartMedia news/talk KNRS-AM/FM dips six-tenths to a 2.2 share good for the #17 rank.
WWL-AM/FM, sports talk WWWL-AM, and four music brands. Barron succeeds Kevin Cassidy, who was named SVP and market manager of Audacy Chicago in December. Additionally, Bob Mackay assumes the role of vice president of sales for Audacy Dallas after serving in the same post in Austin. And three regional presidents add responsibilities to their regions as Doug Abernethy picks up regional and direct oversight of Audacy Austin, Brian Purdy adds regional oversight for Audacy Chicago, Madison, and Milwaukee, and Mark Hannon assumes regional oversight of Audacy Minneapolis. Audacy COO Susan Larkin comments, “We have a very strong leadership team that has enabled us to make strategic changes and promote talent with multi-year track records of success. These leadership moves continue to position our local brands to deliver exceptional listener experiences and client value while reinforcing our commitment to excellence in the communities we serve.”
Week” coverage, will be staged before a live audience – February 5 through 9 on the Fontainebleau Las Vegas third floor Oasis Pool Deck. Patrick says, “Every year when we plan where to take the show for this week – the biggest week in sports – we look to try something new, something fresh and the Fontainebleau is the newest and freshest spot in Las Vegas. The coolest part of this partnership is that over the past few months the people at the Fontainebleau have sent us pictures and videos of the final stages of development. We got a sneak peek. This place is cutting edge with a big nod to old school Vegas throughout. We can’t wait to get out there to do the show, see the fans and enjoy the property.”
Inventors from around the world are in Las Vegas this week for CES2024.
The third of four rounds of ratings data from Nielsen Audio’s November 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered October 12 through November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media news/talk KXL-FM is flat with a 6.9 share (weekly, 6+ AQH share) but rises to the #2 rank, while iHeartMedia’s crosstown news/talk KEX-AM dips one-tenth to a 1.6 share and remains ranked #21. In San Antonio, iHeartMedia news/talk WOAI adds three-tenths to finish with a 3.1 share but falls back to the #14 rank, while Alpha Media’s news/talk KTSA declines four-tenths to a 2.2 share and slips to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM loses eight-tenths and wraps the survey with a 6.1 share that leaves it ranked #4, while iHeartMedia news/talk KNRS-AM/FM rises a full share to a 3.9 share and leaps to the #9 rank.
The third of four rounds of ratings data from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises two-tenths to finish with a 6.9 share (weekly, 6+ AHQ share) that keeps it locked in the #3 rank, while iHeartMedia’s news/talk KEX-AM, adds three-tenths for a 1.7 share good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI-AM tacks on two-tenths for a 2.8 share finish that lifts it to the #13 rank, while Alpha Media’s news/talk KTSA-AM rises four-tenths to a 2.6 share and climbs to the #15 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rockets up 1.7 shares for a 6.9 share that puts it in the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM plunges 1.1 shares to a 2.9 share that puts it in the #15 rank. It should be noted that Nielsen released updated information for the Nassau-Suffolk (Long Island) and Riverside markets and that is now reflected in the first-round report.
The third of four rounds of ratings information from Nielsen Audio’s September PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Sacramento, iHeartMedia news/talk KFBK-AM/FM adds four-tenths to finish the survey with a 10.1 share (weekly, 6+ AQH share) and claims the #1 rank in the market, while sister news/talk KSTE-AM falls four-tenths to a 3.3 share good for the #12 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM rises three-tenths for a 5.2 share finish and remains ranked #5, while iHeartMedia’s KNRS-AM/FM adds six-tenths for a 4.0 share finish that lifts it to the #9 rank. And in Orlando, iHeartMedia talk outlet WTKS-FM is up two-tenths for a 4.6 share finish but falls to the #8 rank, while Cox Media Group news/talk WDBO remains steady with a 3.4 share but rises to the #12 rank.
The third of four rounds of ratings data from Nielsen Audio’s August 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s August 2023 sweep covered July 20 – August 16. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM jumps nine-tenths to finish with a 6.7 share (weekly, 6+ AQH share) that lifts it to the #3 rank in the market, while iHeartMedia’s crosstown news/talk KEX adds a half share for a 1.9 share finish good for the #18 rank. In San Antonio, Alpha Media’s news/talk KTSA tacks on one-tenth to wrap the survey with a 2.6 share and rises to the #15 rank, while iHeartMedia’s crosstown news/talk WOAI dips two-tenths for a 2.4 share finish and falls to the #17 rank. In Salt Lake City, Bonneville news/talk KSL-AM/FM jumps six-tenths for a 4.9 share finish that lifts it to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 1.2 shares to finish with a 3.4 share that drags it down to the #11 rank.
The third of four rounds of ratings data from Nielsen Audio’s July PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In San Antonio, iHeartMedia news/talk WOAI falls two-tenths to post a 2.6 share (weekly, 6+ AHQ share) and falls to the #15 rank, while Alpha Media’s crosstown news/talk KTSA adds one-tenth for a 2.5 share finish that lifts it to the #16 rank. In Salt Lake City, iHeartMedia news/talk KNRS-AM/FM loses a full share to wrap the survey with a 4.6 share and regresses to the #4 rank, while Bonneville’s crosstown news/talk KSL-AM/FM tacks on two-tenths for a 4.3 share finish that lifts it to the #6 rank. In Orlando, iHeartMedia talk WTKS-FM loses six-tenths to finish with a 4.0 share but remains ranked #10, while Cox Media Group’s crosstown news/talk WDBO remains flat with a 3.9 share and the #11 rank.