Holiday 2022 PPM Ratings Takeaways – Part Three
Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are December 2022 – “Holiday” 2022 (6+).
PORTLAND
News/Talk: Alpha Media’s KXL “FM 101 News” 7.4 – 6.0, -1.4, third to fifth
iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.2, -.9, #12 to #16
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 6.7, -.5, fourth to third and KOPB’s internet stream flat at 1.4 #21 to #20
Number One 6+: iHeartMedia adult contemporary KKCW, second month in a row, 10.0 – 16.7, +6.7
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKCW (+6.7)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KXL (-1.4)
CHARLOTTE
News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) steady at 3.7, #13 to #10
News: None in the top twenty
Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.5 – 2.8, +.3, #15 to #13
Public Radio News/Talk: University Radio Foundation’s WFAE 4.1 – 3.5, -.6, continues at #12
South Carolina Educational Television Commission-owned WNSC flat at .3, remains at #19
Number One 6+: Beasley Media Group adult contemporary WKQC, second month in succession, 8.3 – 11.0, +2.7
Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): adult contemporary WKQC and adult hits WLKO (+2.7)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: alternative WEND (-1.8)
SAN ANTONIO
News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.2 – 2.6, -.6, #11 to #13
Alpha Media-owned KTSA “Stay Connected” 2.9 – 2.5, -.4, locked at #14
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.7, -.3, #17 to #19
Number One 6+: iHeartMedia adult contemporary KQXT, second straight month, 14.0 – 15.2, +1.2
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KQXT (+1.2)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KCYY (-.8)
SACRAMENTO
News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.1 – 8.8, -1.3, first to second and cluster-mate KSTE-AM “Talk 650” 3.0 – 3.2, +.2, #11 to #8
News: None in the top twenty
Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) unchanged at 1.5, #18 to #19
Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.4 – 2.9, -.5, #9 to #12
Number One 6+: Bonneville adult contemporary KYMX, first month, 9.1 – 13.9, +4.8
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYMX (+4.8)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KSEG (-1.8)
PITTSBURGH
News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.2 – 2.8, -.4, carries on at #13 and KDKA-AM’s internet stream .4 – .7, +.3, #19
News: None in the top twenty
Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.9 – 5.4, -.5, repeats in fifth-place
Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 3.1, -.2, stays at #11
Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.3 – 13.3, +5.0
Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WWSW (+5.0)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WDVE (-1.5)
SALT LAKE CITY
News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.3 – 4.6, -.7, sixth to fifth
iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.7 – 4.4, -2.3, third to sixth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.1, -.5, #14 to #17
Number One 6+: Bonneville adult contemporary KSFI, second month in a row, 12.1 – 20.0, +7.9
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSFI (+7.9)*
Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KNRS-AM & KNRS-FM (-2.3)**
*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets
**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets
LAS VEGAS
News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 1.0 – 2.3, +1.3, #26 to #16
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia adult contemporary KSNE, third straight month, 10.6 – 14.1, +3.5
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSNE (+3.5)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KISF (-1.6)
ORLANDO
News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.1, -1.0, fourth to seventh
Cox Media Group-owned WDBO “Orlando’s News Talk” 4.3 – 4.6, +.3, ninth to eighth
News: None in the top twenty
Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.0 – .9, -.1, #19 to #20
Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 1.6, -.6, #15 to #17
Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 11.4 – 13.1, +1.7
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGF (+1.7)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR WXXL (-1.2)
CINCINNATI
News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.0 – 10.7, +.7, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.6 – 2.8, -.8, #9 to #13
News: None in the top twenty
Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.7 – 2.6, +.9, #19 to #14
Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.3 – 5.0, -.3, repeats in sixth-place
Number One 6+: news/talk WLW, 11th consecutive month, 10.0 – 10.7, +.7
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRRM (+2.3)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WGRR (-1.9)
CLEVELAND
News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.4 – 4.6, +.2, #11 to #8
News: None in the top twenty
Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.3 – 6.0, -.3, repeats in sixth-place and WKRK’s internet stream 1.3 – 1.2, -.1, flat at #16
Public Radio News/Talk: Kent State University-owned WKSU 5.0 – 4.2, -.8, #9 to #11
Number One 6+: iHeartMedia classic hits-oldies WMJI, second month in a row, 9.6 – 14.1, +4.5
Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WMJI (+4.5)
Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): rock WMMS; country WGAR; and public radio news/talk WKSU (-.8)
KANSAS CITY
News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.5 – 3.2, -.3, #13 to #11 and cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.4, +.2, steady at #20
News: None in the top twenty
Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.7 – 2.5, -.2, #14 to #15
Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.4, +.4, seventh to sixth
Number One 6+: Steel City Media adult contemporary KCKC, first month, 5.7 – 8.6, +2.9
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KCKC (+2.9)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KZPT (-1.1)
COLUMBUS
News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.8 – 5.3, -1.5, fourth to eighth
News: None in the top twenty
Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.2 – 8.0, -1.2, repeats in the runner-up slot
Public Radio News/Talk: Ohio State University’s WOSU 6.1 – 5.9, -.2, sixth to seventh
Number One 6+: iHeartMedia country WCOL, second straight month, 10.1 – 9.2, -.9
Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WSNY (+2.3)
Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WTVN (-1.5)
Up next: “Holiday” 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
Email Mike Kinosian at Mike.Kinosian@gmail.com.








This Massachusetts “Marathon” Is Forced To Run Elsewhere. In what TALKERS publisher Michael Harrison describes as “one of the most knuckle-headed public relations mis-steps” he’s ever witnessed in a local situation, the Springfield, MA-based Naismith Memorial Basketball Hall of Fame has kicked up a dust-storm of bad will for itself. (Note: TALKERS headquarters are also based in Springfield, MA.) For over two decades, a charitable Thanksgiving initiative known as the Mayflower Marathon has held its November charity event to raise money for the Open Pantry at the famed hoops museum in the Western Massachusetts city where basketball was invented. A consistent partner and main engine for the event over the years has been Saga
Communications’ WAQY “Rock 102 – Springfield’s Classic Rock,” which does its own “marathon” by broadcasting from the venue for 52 consecutive hours. The long-running goodwill synergy though seems to have hit a speedbump. Citing “capacity issues,” the Basketball Hall of Fame says the event will no longer be held at its location. Declaring he’s in “shock” by the HOF’s decision, “Rock 102” morning talk show co-host and local radio legend Mike Baxendale (“Bax”) points out that – for 28 years- the station has helped the Mayflower Marathon raise several million dollars for the Open Pantry. Mirroring Baxendale’s astonished sentiment is Open Pantry executive director Terry Maxey who elaborates, “We are the largest food pantry in Western Massachusetts.” Not having the Mayflower Marathon in Springfield, he laments “would be truly disappointing.” Replying in a prepared statement to Western Mass News, Basketball Hall of Fame president/chief executive officer John Doleva notes, “The Hall of Fame has been pleased to offer this space at no charge for over 20 years for the Mayflower Marathon. As a ‘landlord,’ the Hall of Fame’s first obligation is to make certain that [the needs of our tenants], including adequate and convenient parking, are met. The growth in our tenant base and the very positive organic growth of existing tenants has made this change necessary.” Things further escalated in the last several days when Springfield Mayor Domenic Sarno sent a letter to the Basketball HOF, asking Doleva to reconsider. Part of Sarno’s letter reads, “This event has been held for over 25 years and has caused no prior disruptions and/or complaints from your establishments.” It’s Doleva’s contention that the choice to pull the plug on housing the event was actually made nine months ago. To show support for the event as it establishes a new home, Doleva responded on behalf of Hall of Fame board chair Jerry Colangelo and Colebrook Realty’s Jack Dill by writing that the HOF is “happy to commit a gift of $5,000 to the Marathon. Our property management group, Colebrook, has committed an additional $2,500 for a total of $7,500 to the event.” Meanwhile, Baxendale maintains to Western Mass News that the Mayflower Marathon “is going to happen one way or another. We are looking at alternative sites [and] have a lot of suggestions. [Unfortunately], this shows that there’s a disconnect between the Hall of Fame and the community.”
GCN Vindicated in Sandy Hook Case. A defendant in Alex Jones’ Connecticut defamation case – Ted Anderson-owned Genesis Communications Network – was vindicated when the plaintiffs unilaterally withdrew all legal claims against GCN. The action was taken one month prior to jury selection and effectuated without settlement, release, or other consideration by GCN. According to Anderson, “This means we can continue to serve the hundreds of radio programs as we have over the years, programs from a wide array of political viewpoints. Including us in the suit was an attack on talk radio as an institution. It was totally unjustified. My heart breaks for those families – but yes – I feel this was the right result.” GCN attorney Mario Cerame states, “We are, of course, pleased with the recognition that GCN was not a proper defendant. Genesis does not monitor the content of the radio shows it works with. These are the sound engineers, ensuring professional sound quality, balance, and the like. They make space in the recording for commercials. They do not factcheck the words any more than your phone company does, or the people who sell you a keyboard check to see what you type. They just deliver the sound, like a radio version of the United States postal worker. We had to vigorously litigate the case up to the eve of jury selection but, the plaintiffs ultimately acknowledged this and walked away on their own, without a dime from GCN. We were caught in a battle between two Goliaths [but] after a lot of hard work, we managed to come out unscathed.”
Ippolito In As iHeartMedia San Diego Market President. Concurrent with iHeartMedia San Diego market president Melissa Forrest transitioning to a consultant role on August 1, senior vice president of sales Noreen Ippolito becomes her successor. Ippolito will report to division president Tom McConnell who comments, “Noreen is an incredible talent with an outstanding track record. She has strong business acumen and understands how to build and cultivate high performing teams. She is the perfect choice to lead our San Diego and Riverside markets.” In addition to San Diego news/talk outlets KOGO “News Radio 600” and KGB-AM “AM 760”; sports talk KLSD “Fox 1360”; and Riverside Black Information Network news outlet KFOO “BIN 1440”, Ippolito will oversee San Diego classic rock KGB-FM; rock KIOZ; CHR KHTS; hot AC KMYI; and rhythmic CHR KSSX.
Steele To Receive MIW’s Annual Airblazer Award. Five-year cancer survivor/Audacy New York classic hits-oldies WCBS-FM morning drive co-host Patty Steele is the recipient of the eighth annual Mentoring and Inspiring Women’s Airblazer award. Steele will be honored during next month’s (8/18) Morning Show Boot Camp in Chicago. MIW board president Ruth Presslaff comments, “It’s such a privilege to be the conduit for this very special award recognizing top on-air talent.
Congratulations to Patty Steele, a wonderful talent and an even better human.” As is tradition, the “Airblazer” is carefully selected by the prior year’s honoree. The recipient is recognized for her dedication/contributions to the broadcast industry and to the communities she serves. Syndicated “DeDe in the Morning” host/2021 MIW “Airblazer” DeDe McGuire remarks, “It is my honor to select Patty Steele as the next recipient of the MIW Airblazer award. Patty has worked on some of the most successful radio shows alongside some of the biggest names in our industry. Her voice, humor, and insights were key to the successes of these shows on some of the country’s most legendary stations. So many of us in the industry admire her ability to always be the best and work through difficult times, both personally and professionally. She always comes out on top.” Steele adds, “I can’t tell you how proud and delighted I am to be chosen as this year’s recipient of the Airblazer award. My passion for radio and for the young women coming up in this business make this a truly special honor. Being chosen by DeDe is icing on the cake – she’s a survivor and [thrives] in our ever-changing business.” At WCBS-FM, Steele is reunited with Scott Shannon. She has also worked with Elvis Duran, Danny Bonaduce, and John Lander at a number of other well-known New York City stations, including news/talk WOR, news WCBS-AM, WHTZ, and WPLJ. In April, Steele was one of thirteen podcasters to receive a 2022 Gracie award for her “Deep Six” series. The two-part episode featured Steele’s interview with her 26-year-old son, Jake, about his heroin addiction and his journey to recovery. Three other Audacy-owned stations aired the show. Mentoring and Inspiring Women in Radio (MIW) is a 501(c)(3) charitable organization dedicated to the advancement of female leadership in radio broadcasting. In addition to DeDe McGuire, previous “Airblazers” include: Angela Yee (2020); Kellie Rasberry (2019); Mercedes Martinez (2018); Roula Christie (2017); Angie Martinez (2016); and class of 2022 Radio Hall of Fame inductee Ellen K (2015).
iHM Portland Boosts Burgess To Market President. The promotion of iHeartMedia Portland senior vice president of sales Marshal Burgess to market president for the company’s eight-station Oregon cluster is effective immediately. He will report to iHM Multiplatform Group division president/Black Information Network president Tony Coles, who states, “It has been incredible to witness Marshal’s growth and success over the years. Few leaders [have] the kind of experience, integrity, and vision that Marshal brings to the table. We look forward to Marshal building upon our history of success in Portland.” University of Oregon alum Burgess notes, “I’ve spent my entire life in Portland and grew up listening to [several stations in this iHM cluster]. The support and positive energy I’ve received from Tony Coles and the entire team here in Portland have been unbelievable. I’m very excited for the future and am truly humbled by the opportunity.” Burgess began his career at CBS Radio in 1996. He joined iHeartMedia the following year and has been with the company (then known as Clear Channel) ever since. In that time, he has progressed from being an account executive; local sales manager; general sales manager; and vice president of sales. In addition to news/talk KEX “News Radio 1190” and sports talk KPOJ “Rip City Sports Radio 620,” iHeartMedia Portland consists of adult contemporary KKCW; classic hits-oldies KLTH; classic rock KFBW; CHR KKRZ; alternative KKRZ-HD2; and rhythmic CHR KXJM.
Cannabis Advertising Legislation Introduced. The Secure and Fair Enforcement (SAFE) Advertising Act, would clarify that local radio and television broadcasters can air cannabis ads without the threat of FCC administrative action in states where pot is legal. SAFE was introduced by Senator Ben Ray Luján (Democrat-New Mexico) and follows the
House passage of FY 2023 Financial Services and General Government appropriations bill. Language in that bill would prevent the FCC from taking administrative action against broadcasters that accept cannabis commercials. In a prepared statement, NAB president/chief executive officer Curtis LeGeyt notes, “Due to outdated government regulations, only local radio and television broadcasters face legal exposure for advertising cannabis products permitted under state law. The SAFE Advertising Act would finally level the playing field and create necessary regulatory certainty for broadcasters. We thank Senator Luján for his leadership on this issue and we will continue working with policymakers to ensure there is a permanent resolution to this competitive disparity.” New Mexico Broadcasters Association president/chief executive officer Paula Maes comments, “The members of the NMBA appreciate the efforts of Senator Luján and his staff. Their work on this bill which would allow cannabis advertising to air on New Mexico broadcasting is in step with state law and [is] long overdue. The Senator’s legislation helps remedy this unfair situation by recognizing the importance of state law in addressing cannabis issues.” New York State Broadcasters Association president/Safe Advertising Coalition member David Donovan adds, “We applaud Senator Luján’s efforts to allow local radio and television broadcasters to accept cannabis advertisements consistent with the law of the state in which they are licensed. We look forward to working with the Senator’s office to move this important legislation forward.”
Horowitz Headed To Raiders P-B-P Booth. The search to find a successor for the iconic Brent Musberger as radio play-by-play announcer for the NFL’s Las Vegas Raiders concludes: Jason Horowitz is the choice.
Horowitz, who will be this year’s game-caller with returning analyst Lincoln Kennedy, reflects that, “As a kid, I used to pretend I was the voice for a team calling an epic interception, or the game-winning touchdown. I want to thank [Raiders controlling owner/managing general partner] Mark Davis and the Raiders organization for making that dream become a reality. I am humbled to join an historic franchise, following in the footsteps of the legends who have called games of the ‘silver and black’ to the sport’s greatest fanbase.” Horowitz most recently has been Westwood One’s NCAA football and basketball studio host and CBS Sports Network’s announcer of Army football games. Musberger signed a contract four years ago (July 2018), making him the radio voice of the Oakland Raiders and the inaugural season (2020) when the franchise relocated to Las Vegas. He continued those duties through the 2021 season. Compass Media Networks syndicates Raiders games which air on Las Vegas sports talk flagship, Lotus Communications-owned KRLV “Raider Nation Radio 920 AM.”
BIN Listeners Offered Free Career Coaching. A “100,000 Careers” service from CareerBuilder will provide Black Information Network (BIN) listeners with a gratis 45-minute session. BIN and CareerBuilder have joined forces to launch the platform created to connect 100,000 BIN listeners looking to advance their careers. As part of the initiative, jobseekers have access to personalized career guidance through a
complimentary coaching session. BIN listeners will have the opportunity to meet with an expert within their industry and receive individually tailored advice and actionable feedback to help promote their career growth. According to iHeartMedia Multiplatform group division president Tony Coles, “The Black Information Network and CareerBuilder are committed to giving jobseekers the tools and resources they need to stand out from the crowd. These sessions help match jobseekers and experts to help [them] prepare for [their] interview. We are excited to offer this service to get one step closer to helping 100,000 listeners find the career of their dreams.” CareerBuilder chief marketing officer Kristin Kelley comments, “We are thrilled to offer this hyper-customized experience in hopes that the community will receive practical feedback relevant to their industry to help them either find a job filled with purpose, or grow into their current role. Careers start with mentors and support, which is why expert coaching is one of the many ways that the 100,000 Careers initiative can transform the way job seekers find a role.” Through the use of AI technology and responses from an initial questionnaire, jobseekers will be matched with more than 5,000 available coaches. During the one-on-one session, jobseekers can ask questions, identify strengths, and work to define a career path that fits their needs. Participants will receive an individualized report that includes actionable advice and a video recording following the online session.




















