Tag: inflation hacks

Industry Views

Monday Memo: Be Known for Knowing

By TALKERS | by TALKERS

By Holland Cooke
Consultant

“STIMULATING TALK.”  Like much of radio’s imaging wallpaper, this frayed 1990s promo cliché was station-centric, rather than a benefit statement explaining and assuring how habitual use is… useful.

“Stimulating” was an immeasurable claim. And won’t THEY be the judge of that? If our talkers – of any political stripe – are stimulating, their work speaks for itself.

“Talk” itself has baggage. Say “talk radio” at a backyard cookout populated by non-radio people, and someone will roll their eyes. Rush Limbaugh personified that “crazy uncle at Thanksgiving” who became the format caricature.

imAnd when what’s-talked-about sounds too much like yesterday, and the day before, and the day before that, it works against what ratings people call horizontal maintenance (same-time day-to-day tune-in). No names, but his first six words when I tuned in were “…and it will only get worse!” Stimulating?

Commercial Copy 101: Sell benefits, not features. Almost any station can sound instantly more-user-friendly by simply projecting “you” and “your” early and often in promo copy. “Because ONE traffic jam can jam-up your WHOLE day…”

News will save news/talk. Mass shootings du jour, deadly severe weather, inflation, Trump, Hunter’s laptop, and what-next has listeners wondering, “What NEXT?” Be known for knowing, and you will stimulate more tune-ins.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Front Page News Industry News

Friday, September 2, 2022

By Editor | by Editor

NOW POSTED: This Weekend’s Installment of “The Michael Harrison Wrap: An Overview of the National Conversation.” The latest installment of the one-hour weekend special, “The Michael Harrison Wrap,” that looks back each week at the hottest topics discussed in American talk media per the research of TALKERS, is now posted. This new episode titled, “Dirty Water & Laundry,” looks back at this past week of 8/29 to 9/2. The program features guests (in order of appearance): Kevin Casey, executive editor, TALKERS; Harry Hurley, host, WPG, Atlantic City; Michael Riedel, host, WOR, New York; Daliah Wachs, M.D., host, Genesis Communications Network; Steve Weisman, law professor, Bentley University, Boston/founder, Scamicide.com; and Beth Troutman, host, WBT, Charlotte. The show airs weekends (Friday evenings to Sunday nights) on almost 100 broadcast signals and networks across the U.S. and U.K as well as having developed a significant international following as a podcast. To listen to this week’s episode, please click here. To view the latest TALKERS topic research, please click here. “The Michael Harrison Wrap” is available in syndication via Talk Media Network to stations across America on a market exclusive basis. For affiliation information, please click here or call 616-884-8616.

Salem Announces Talk Hosts Fall Tour of Battleground States. The second half of October will see the Salem Media Group talk radio hosts tour the battleground states to “assist listeners and voters to understand how important it is that they get out to vote as well as vote with an understanding of the issues, and the candidates that will be leading our government.” Dubbed the Battleground Talkers Tour 2022, Salem hosts Dennis Prager, Charlie Kirk, Dr. Sebastian Gorka, Mike Gallagher, Eric Metaxas, Brandon Tatum, and Hugh Hewitt will hit tour stops in Tampa on October 16, Orlando on October 17, Atlanta on October 18, Philadelphia on October 19, Pittsburgh on October 20, Columbus on October 21, Cleveland on October 22, and Phoenix on October 23 where Salem news/talk stations will host the events. Hosts will broadcast their radio and TV shows from many of these cities. Salem Media Group SVP of spoken word Phil Boyce comments, “I do not think we have ever seen the kind of energy and excitement that we have witnessed now building up to the November 2022 election. Getting our hosts in front of our listeners and viewers and encouraging them to vote wisely is something each of our hosts is passionate about doing. There has never been a more important mid-term election than this one, and Salem is thrilled to be front and center, leading the charge.”

Ronnie Bloodworth Named Area President for iHeartMedia’s Mid-South Region. Radio management pro Ronnie Bloodworth is promoted to area president for iHeartMedia’s Mid-South region that encompasses Alabama, Mississippi, and Memphis, effective immediately. Bloodworth has been serving as market president for Mobile, Biloxi and Pensacola. In this new role, he’ll be responsible for oversight of stations in Birmingham, Gadsden, Huntsville, Montgomery, and the Tuscaloosa markets, as well as stations in Biloxi, Hattiesburg, Jackson, Laurel, Memphis, Mobile, Pensacola, and Tupelo. iHeartMedia division president Shosh Abromovich says, “This is a very exciting announcement to bring these markets together; the alignment of these outstanding leaders, talent, teammates and communities are set up to truly flourish. Ronnie’s culture-first attitude, drive for success and high bar he sets for himself and his team will take this newly combined area to all new levels of achievement and opportunity.” Bloodworth comments, “Helping people identify their strengths, find their motivation and then achieve their goals is something I have enjoyed from day one. Helping our teams in Mobile, Pensacola, Memphis and Mississippi find their stride and excel is something I take pride in. We strive to be the best in the business and enjoy what we do and where we do it. I look forward to having the high-quality and high-performing teams across the state of Alabama join us as I move into this new role.”

Alpha Media Names Clay Church OM for Dayton and Canton. Radio programming pro Clay Church joins Alpha Media as operations manager for the company’s Dayton and Canton, Ohio clusters that include news/talk WHBC-AM Canton and sports talk WING-AM, Dayton, plus five music brands. Church was most recently director of content and operations at Townsquare Media’s Flint, Michigan operations. Alpha Media SVP/market manager Brett Beshore says, “After a lengthy, nationwide search, we found the best possible candidate to lead our successful teams in Dayton and Canton, and Clay brings all of Alpha’s core values to the market. He knows how to lead a team, build strong brands, and execute digital strategies to grow our ratings and revenue. We’re excited to welcome him aboard.” Church comments, “I’m very excited to take the next step in my career with Alpha Media and the incredible people in Dayton and Canton. The great stations in both markets are a direct reflection of the talent inside the buildings. I hope to add my skillset to the outstanding teams already in place.”

Good Karma’s ESPN Madison Inks Badger Keeanu Benton to NIL Partnership. Madison sports talk outlet WTLX-FM ESPN Madison announces it has agreed to a NIL (name-image-likeness) partnership with Wisconsin Badgers’ nose tackle Keeanu Benton for him to make weekly appearances on the “Rutledge and Hamilton” show each Wednesday at 2:30 pm. Good Karma Brands Madison market manager Tom Olson says, “Our ‘ESPN Madison’ team is thrilled to have Keeanu Benton join us this football season. This is our very first NIL agreement, and we’re excited for the opportunity to work with someone as accomplished and as charismatic as Keeanu. This will be an exclusive opportunity for our fans to hear weekly insights from Keenau and get to know him better as a person.”

Holland Cooke’s Inflation Hacks Now an Online Course at CECNA. The e-book Inflation Hacks: Save Those Benjamins by media consultant Holland Cooke has become an online course from the Washington-area-based nonprofit Consumer Education Council of North America. CECNA founder and chairman Jim Hood says, “Inflation is like climate change: It’s a big problem that everybody talks about although no one seems to have the solution. But broadcast personality Holland Cooke has researched it and come up with a list of everyday steps that consumers can use to trim hundreds of dollars from their monthly budgets. He’s assembled his thoughts in a CECNA Learning Center course called ‘Inflation Hacks: Save Those Benjamins.’ The title refers, of course, to Benjamin Franklin, whose image adorns the $100 bill and who once cautioned, ‘Beware of little expenses. A small leak will sink a great ship.’” The CECNA offers the course here.

TALKERS News Notes. Sales and advertising pro Scott McRoberts is named Midwest sales director for home improvement media brand Today’s Homeowner Media. In this role, McRoberts will be responsible for growing the brand’s presence in the Midwest while creating innovative solutions for the company’s partners. Company president Danny Lipford says, “I am thrilled to have Scott join the team. We provide our partners with custom advertising solutions to meet their goals and connect them with our highly qualified audience of homeowners. Our partners will benefit from Scott’s experience providing innovative solutions and his collaborative style.”…..Progressive talk host Stephanie Miller announces that her “Sexy Liberal Save Democracy Tour” has three events scheduled for this fall. The comedy tour that includes John Fugelsang, Hal Sparks and Frangela will stop in Washington, DC on September 10 at Sidney Harman Hall with special guest Glenn Kirschner; in Chicago on September 24 at Harris Theater with special guests Jill Wine Banks and Rep. Jan Schakowsky; and in Los Angeles on October 22 at Saban Theater with special guests Rep. Adam Schiff and Rob Reiner…..iHeartMedia announces the debut of a new iHeartRadio original podcast titled, “Unbreakable with Jay Glazer: A Mental Health Podcast.” This project is an extension of his widely acclaimed, best-selling book Unbreakable in which the FOX NFL Insider shares his personal mental health journey with the audience, including the tools and techniques he’s developed to “live in the gray” – his term for living and thriving with anxiety, depression and attention-deficit/hyperactivity disorder…..iHeartMedia Chicago’s radio stations, including WMFN-AM “BIN: Black Information Netwotrk” announces the 10 winners of the “Brilliantly Black Business Awards” in partnership with the Chicago Urban League. The “Brilliantly Black Business Awards” ceremony will be held on Thursday, September 8 at 2:30 pm at the iHeartMedia Chicago Studios. The project was launched in 2020 to support local Black-owned businesses, restaurants and non-profits. Since its inception, iHeartMedia Chicago has showcased nearly 1,300 Black-owned businesses through digital, on-air features and the “Brilliantly Black” podcast. The 10 winners have been selected to receive $100,000 of in-kind media on iHeartMedia Chicago radio stations and a small business development cohort from the Chicago Urban League. iHeartMedia Chicago president Matt Scarano states, “iHeartMedia Chicago created the first-of-its-kind ‘Brilliantly Black’ community resource initiative. We are proud to expand the initiative and award 10 local Black-owned businesses a combined total of $1 million in marketing and advertising to further promote their products and services, while elevating economic growth for their businesses.  The Chicago Urban League shares our mission and stepped up to provide small business master-level education training for the award winners as well.”

The FBI Raid of Mar-a-Lago, DOJ Documents Probe and Trump Legal Troubles Combine as Top News/Talk Story This Week. The aftermath of the FBI raid on former President Donald Trump’s residence at Mar-a-Lago, the Department of Justice’s investigation into top secret documents, and Trump’s legal troubles combined as the most-talked-about story on news/talk radio for the week of August 29 – September 2 and landing atop the Talkers TenTM. At #2 this week was a tie between partisan politics, the midterm elections, and Sarah Palin’s special election loss, followed by the state of the U.S. economy at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed on news/talk radio during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Advice

Monday Memo: Save Those Benjamins

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:

And finally, The Lightning Round…

(more…)

Front Page News Industry News

Monday, July 18, 2022

By Editor | by Editor

Pending Business: SiriusXM’s Chutzpah. Radio sales pro Steve Lapa says AM/FM radio needs a stronger response to attacks like the broadside leveled at it by SiriusXM last week in its “Why waste your time with AM/FM radio? campaign. “Timing is everything and as much as it hurts, the “Why waste your time?” ad was well played. AM/FM radio can’t afford to ignore a broadside attack. Playing the local, free and emergency cards is a solid first step. Every AM/FM radio listener and advertiser can use a reminder. Just like a utility, we take it for granted until it’s not there when you need it.” He offers three concepts for development that support radio’s value. Read it here.

Monday Memo: Dine with Seinfeld’s Parents. Consultant Holland Cooke continues his month-long series “Inflation Hacks, money-saving tactics for your listeners (and yourself).” In this week’s column, HC offers “escape from Ramen, and your dentist!” Read it here.

‘The Big Picture’ Panel Video from TALKERS 2020 Posted. Today (7/18), the video of the panel discussion titled, “The Big Picture,” from the recent TALKERS 2022 convention at Hofstra University is posted. The panel was moderated by TALKERS magazine publisher Michael Harrison (who was introduced by Dottie Herman, vice-chair, Douglas Elliman Real Estate and host of “Eye on Real Estate” heard on WNYM, New York “AM 970 The Answer”) Panelists included: Vince Benedetto, CEO, Bold Gold Media Group; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC; Josh Leng, CEO, Talk Media Network; and Chris Oliviero, president/market manager, Audacy New York. See the video here.

Salem Rises to Prominence in Conservative Media. In a profile piece published in TALKERS magazine today (7/18), executive editor Kevin Casey chronicles some of the history of Salem Media Group and highlights the company’s steadily growing prominence in the conservative media universe. At the very heart of Salem Media Group is its philosophy and mission. Co-founder and executive chairman of the board Ed Atsinger says, “Salem’s leadership enthusiastically embraces the concept of American exceptionalism – that America is unique in human history as a place where no matter your social status, your ethnicity, your religion, or your country of origin the American dream is available for the taking. Today there are ideologies conspiring to tear us apart by promoting identity politics under such euphemisms as ‘critical race theory.’ Salem is committed to do all that we can to counteract the forces that would tear us apart, and we have created a company uniquely positioned to achieve that goal. Fortunately, there are enough Americans committed to religious faith and conservative values to help us achieve that goal.” Company SVP of spoken word format Phil Boyce states, “When I joined Salem’s team in early 2012, I had no idea the company was positioned to explode onto the conservative landscape like it did. My 14 year’s experience programming WABC in New York – the most-listened-to news/talk station in the nation – had prepared me well for the explosive times we were about to enter at Salem. We’ve been in a culture war for years in this country, and Salem is able to use its assets to further the cause, doing good, while informing and entertaining our audience.” Read the entire story here.

LiveOne to Spin Off PodcastOne into Separate Company. On Friday (7/15), LiveOne revealed its intention to spin off wholly owned subsidiary PodcastOne, as a separate public company to be listed on a national exchange and its plan to dividend a portion of PodcastOne’s common equity to LiveOne’s more than 15,000 stockholders as of a future record date. LiveOne says it hopes to complete the spin-off be year’s end. Related to the anticipated spin-off, PodcastOne closed a private placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne, whereby the terms of the financing value PodcastOne at a pre-money valuation of $60 million. LiveOne CEO Robert Ellin states, “The goal of both our management team and board of directors is to maximize stockholder value. PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary. Upon the successful completion of the spin out, we believe PodcastOne will be the only major pure play podcast company trading on a national exchange.” PodcastOne president, Kit Gray comments, “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac’s list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”

Round Four of June PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s June 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2022 sweep covered May 26 – June 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds eight-tenths to finish the survey with an 8.0 share (weekly, 6+ AQH share) that lifts it to the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up two-tenths for a 1.7 share good for the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee solidifies its #1 finish after adding 1.1 shares for an 11.4 share finish, while iHeartMedia’s crosstown news/talk WISN sheds six-tenths for a 9.0 and falls back to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville adds a full share for a 6.9 share finish but remains in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville remains ranked #2 after dipping four-tenths for a 9.2 share finish. See Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Up on the Roof.  Posing for promo shots on the roof of the Imperial Square Building (that housed the radio station) in Hempstead, Long Island during the Winter of 70-71 is the original airstaff of the legendary progressive rock station WLIR. Pictured (l-r): Richard Neer, Pete Larkin, Don K. Reed and Michael Harrison. All went on to colorful and groundbreaking careers in the media. Reed, who would serve for many years at WCBS-FM, New York, died over the weekend. His cause of death was not reported but it is believed he had been battling heart issues. You can see the memorial tribute video created by Art Vuolo here.

KXEL, Cedar Rapids Celebrates 80th Anniversary. Pictured above is Iowa Governor Kim Reynolds signing the document declaring Thursday, July 14 “KXEL Radio 80th Anniversary Day” in the state. Standing next to her looking on is KXEL host and program director Jeff Stein. The NRG Media news/talk station was the first station in the U.S. to sign on with the maximum 50,000-watts on a clear channel signal. It first took to the air at 5:30 am on July 14, 1942, from studios in downtown Waterloo, Iowa. It was founded by Joe DuMond, a Waterloo native who came to national prominence portraying “Josh Higgins of Finchville” on NBC Radio in the 1930s and 1940s.

Biden in Middle East, Midterms/2024 Presidential Race, The Economy, Uvalde Report, January 6 Hearings, Russia-Ukraine War, COVID-19, European Heatwave/Wildfires Among Top News/Talk Stories Over the Weekend. President Joe Biden’s trip to the Middle East and his meeting with Saudi Arabia’s Mohammed bin Salman Al Saud; the November midterm elections and speculation about the nominees for president in 2024; the high inflation rate, unstable stock market, and fears of a recession; the release of the Uvalde School Shooting report; the ongoing January 6 hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; the climbing rate of subvariant BA.5 COVID cases in the U.S.; the intense heatwave gripping Europe and the Mediterranean wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: Dine with Seinfeld’s Parents?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:

Eating-out is in the budget crosshairs

(more…)

Front Page News Industry News

Monday, July 11, 2022

By Editor | by Editor

Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.

Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.

Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.

WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”

‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”

TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio.  Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.

January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Advice

Monday Memo: What’s in a Name?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are the tips described here last week and the week before.

Shop “private labels”

Also known as a “store brand,” they’re simply products manufactured by one company and sold under another’s name.

(more…)

Front Page News Industry News

Tuesday, July 5, 2022

By Editor | by Editor

Monday Memo: Vino, Vodka, Video. All this month, consultant Holland Cooke is using his weekly column to offer “Inflation Hacks,” dozens of ways to cope with “the rising cost of EVERYTHING,” tips for your listeners (and you). Read it here.

 

Pending Business: Halftime. Radio sales pro Steve Lapa says the third and fourth quarters of 2022 are looking a little foggy due to inflation and the possibility of recession, but says, “The good news is by now you’ve met with your manager and second half adjustments are in place. You have agreed on the course correction expectations and the game plan that will help you power through the dynamics of a constantly changing business environment.” He offers some suggestions for tackling the next six months and keeping those commission checks coming in here.

New TALKERS 2022 Session Video Posted. The latest video from the June 10 TALKERS 2022 convention at Hofstra University to be posted is the panel discussion, “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk host Dom Giordano and featured panelists: Mandy Connell, host, KOA, Denver; Jeff Katz, host, WRVA, Richmond; Joe Thomas, PD, WCHV, Charlottesville, Virginia; Dr. Daliah Wachs, physician/host, Genesis Communications Network; and Lisa Wexler, host, WICC, Bridgeport/Probate Judge, Connecticut. View the video here.

HRN Media Launches Carlos Baerga Show for Hispanic Audiences. A new, daily feature titled, “Are You Ready to Play Ball with Carlos Baerga and Legends from Yesterday and Today” is debuting in national syndication from HRN Media Networks. The 90-second feature includes baseball analytics and interviews with elite players. HRN Media Networks president Clark Logan says, “Carlos is an energetic and dynamic sports figure, who will entertain listeners. Baseball is the most popular American sport among Hispanics, and Carlos’s insights about the game and the top-name players that will join him will engage sports fans.” Baerga comments, “I am excited to launch my Hispanic radio career with the HRN Network and talk about my favorite topic… baseball. Listeners will get behind-the-scenes stories from the elite players we’re going to have on as guests.  I can’t wait to get started.”

Former Florida Sports Talk Host Hank Goldberg Dead at 82. Numerous mainstream news outlets, including CBS Sports, are reporting the death of former sports talk host “Hammerin’ Hank” Goldberg, who died on his 82nd birthday at his Las Vegas home. Goldberg hosted a South Florida sports talk show first on WIOD and later on WQAM from 1978 through 2007. He also became a nationally known reporter and prognosticator. Goldberg had been battling kidney disease and CBS Sports reports that Goldberg, who’d been working for CBS Sports HQ and SportsLine, continued to work until about three weeks ago, despite his declining health. Goldberg broke into the sports media world ghost-writing Jimmy The Greek’s syndicated gambling column. He also worked at ESPN.

The Economy, January 6 Hearings, Fourth of July/Deadly Illinois Shooting, Midterms/2024/Trump & the GOP, Russia-Ukraine War, Brittney Griner Case Among Top News/Talk Stories Over the Weekend. The high price of gas & food, the declining financial markets, and threats of a recession; the January 6 Committee hearings and questions about former President Donald Trump’s role in the Capitol assault; the Fourth of July holiday and the shooting in suburban Chicago that took the lives of six people; the midterm elections, speculation about presidential candidates in 2024, and Donald Trump’s influence over the GOP; the ongoing Russian invasion of Ukraine and its effects on the global economy; and American basketball player Brittney Griner writes a letter to President Joe Biden from her Russian jail were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.