Monday Memo: Promoting Your Podcast with Email

By Holland Cooke


BLOCK ISLAND, RI — You DO regularly communicate with an email list…right? Few opportunities to engage are more powerful than the ongoing conversation you have with followers. It’s a relationship that Pandora and Spotify and SiriusXM can’t emulate and smart radio hosts exploit well.

Send a link to your latest episode, invite feedback, and (of course) “Share with a friend.”