By Holland Cooke
Consultant
BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are previous installments:
Eating-out is in the budget crosshairs
Pending Business: Stop the Whining! Radio sales pro Steve Lapa writes in today’s column that, unfortunately, throughout his marketing work – from major market managers to top-tier sellers – “whining seems to be in vogue and contagious.” He adds, “In my recent experience, whining as a sales strategy typically surfaced somewhere in the process of negotiating, when sellers and/or managers lose focus of the win-win goal and rely on emotional triggers.” Read his column here.
Monday Memo: What’s in a Name? Consultant Holland Cooke continues his month-long series “Inflation Hacks, tips for saving your listeners (and yourself) some do-re-mi.” This week’s column unlocks savings by deciphering “Best by…” and “Use by…” and “Expires…” labels. And ARE those lower-cost store brands really name brands in disguise? Read it here.
Jane Matenaer Exits WTMJ, Milwaukee. The Milwaukee Journal Sentinel reports that WTMJ-AM, Milwaukee air personality Jane Matenaer exited the station after her last
program on Friday (7/8). Matenaer had been a presence on the Milwaukee airwaves since 1984. She served with hot AC WMYX-FM for 25 years, later WLDB-FM, and joined WTMJ in 2015 as co-host of the morning show with Gene Mueller, who retired from the station in February. Matenaer told WTMJ morning host Vince Vitrano that she was grateful that Good Karma Brands allowed her to say good-bye on the air. Matenaer, 62, says she’s not retiring but is exploring some options to remain in the media business.
WHAM, Rochester Celebrates 100th Anniversary. Heritage Rochester news/talk WHAM-AM celebrates its 100th anniversary on air today (7/11). The iHeartMedia station debuted on July 11, 1922, under the call letters WHQ. In honor of the station’s anniversary, Rochester Mayor Malik Evans is declaring July 11, 2022, as “NewsRadio
WHAM 1180 Day” in Rochester. In addition, News Radio WHAM 1180 will continue to celebrate its anniversary on its podcast “WHAM @ 100: An Oral History,” a weekly podcast hosted by Joe Lomonaco that features rare and never before heard archive recordings, new interviews with former, and current, WHAM staff, and stories about what WHAM means to the community it continues to serve. iHeartMedia Upstate New York president Robert J Morgan comments, “NewsRadio WHAM 1180 has been a friend and source of information to generations. With nearly 1,000,000 newscasts and even more conversations over the past 100 years, this iconic station has stood side-by-side with our listeners in good and bad times. Always present, always relevant, and always trusted.”
‘In the Garage’ Program Celebrates One Year on Air. Pictured above is WRVA, Richmond afternoon drive host Jeff Katz (right) with local mechanic Stan Andrewski (left) as they celebrate the first anniversary of their WRVA Saturday morning car show, “In the Garage.” Katz tells TALKERS magazine, “We grew up loving Click and Clack [Tom and Ray Magliozzi, hosts of the legendary NPR program “Car Talk”] and we hope that we’re continuing to fulfill the community’s need for honest car repair advice. No bakery would make a cake in the shape of a transmission to celebrate the one year anniversary of ‘In The Garage With Stan & Jeff’ so Stan and I just enjoyed some Boston creams from Dunkin’ while hoisting a few iced coffees to salute The Tappet Brothers and get rolling into year number two in the garage.”
TALKERS News Notes. This week’s Westwood One Audio Active Group blog summarizes the Audio Today 2022: How America Listens report that Nielsen prepared for its clients. Among the findings were: AM/FM radio has mass reach among Americans 18+, adults 35-49, and even Millennials 18-34. On a monthly basis, AM/FM radio
reaches 93% of adults 18+, more than live + time-shifted TV (90%), smartphones (86%), TV-connected devices (81%), PCs (76%), and tablets (46%); AM/FM radio has massive monthly reach among African American and Hispanic audiences: AM/FM radio has substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences both 18-34 (93%) and 35-49 (98%), AM/FM radio’s monthly reach beats all other media and 
device platforms; and AM/FM radio is “the center of the total audio universe” with an audience that is 16 times bigger than those who only listen to digital audio and satellite radio. Find out more here…..Syndicated Solutions, Inc’s national travel radio show “RMWorldTravel with Robert & Mary Carey and Rudy Maxa” has surpassed another affiliation milestone and is now heard on 490 radio stations across the US each week. The program is broadcast live on Saturdays from 10:00 am to 1:00 pm and also offers a daily, 60-second travel commentary feature.
January 6 Hearings, Musk & Twitter, The Economy, Midterms/2024, Japan Elections, Russia-Ukraine War, COVID-19, Uber Woes, and China Protest Among Top News/Talk Stories Over the Weekend. The continuing January 6 Committee hearings including Steve Bannon’s agreement to testify; Elon Musk’s backing out of the Twitter acquisition and the legal issues surrounding it; the high price of gasoline & food, the activity on the world’s financial markets, and concerns about a recession; the November midterm elections and potential presidential candidates in 2024; Shinzo Abe’s Liberal Democratic Party wins upper house elections in Japan in the aftermath of his assassination; Russia’s ongoing invasion of Ukraine and its effect on the world’s economy; the contagious BA.5 subvariant’s spread across the U.S.; Uber’s corporate tactics are revealed in a data leak; and Chinese authorities brutally crack down on protestors unable to withdraw their savings from local banks were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — All this month, my column outlines “Inflation Hacks,” easy ways to cut costs as our listeners (and we) are coping. To catch you up, here are the tips described here last week and the week before.
Shop “private labels”
Also known as a “store brand,” they’re simply products manufactured by one company and sold under another’s name.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — It’s Tuesday, but the Monday Memo isn’t taking a week off. Inflation is THAT urgent. All this month I’m outlining easy economies you can share with listeners, and use yourself, to cope. In last week’s column: Your Renegotiation Hit List, and 4 Fundamental Frugalities.
When I say “Francis Ford Coppola,” you think “The Godfather,” right?
Have you tried his wines? In Rhode Island where I live, Coppola wines are $12 or $13, sometimes less on end caps.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — If you’re old enough for Medicare,* you’ve seen this movie before. In the early 1970s, gasoline – adjusted for inflation – was more expensive; and in the 80s, interest rates hit 20%.
Younger? You feel like you’re witnessing history. Either way, Inflation is changing listeners,’ and advertisers,’ and OUR lives, in almost every way. Rather than joining the blame-game unison, I will be using this column for the entire month of July to offer solutions, dozens of ways you can share on-air, and use yourself.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Quentin Tarantino reportedly listened to 14 hours of 50-year-old KHJ airchecks, to cull excerpts for “Once Upon A Time…in Hollywood,” and rekindle the vibe of 1969 Los Angeles where he grew up. And it sure worked. One of the more memorable clips was the late Robert W. Morgan ad-libbing a spot for Tanya, whose sassy jingle boasted that, “from Malibu to Miami, you’ll tan like you’re in Waikiki.”
Summer officially begins tomorrow, but listeners are already there emotionally
Most were quarantining two summers ago, and many were still in stay-cation mode last year (porch-and-patio guys and landscapers who advertise on my client stations were working overtime then, and are less-busy now). This year, cabin fever collides with pain at the pump and sky-high airfares and inflation generally; and stations that sound all-about-it will be conspicuous.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Question for sales reps…and Side-Hustle Alert for talent: What is difficult for most people but comes easy to you?
By Holland Cooke
Consultant
BLOCK ISLAND, RI — National media does well selling products, most of which aren’t manufactured locally. Local media does best selling services, which are inherently local. National advertisers selling services are disadvantaged, because the Help Wanted sign is everywhere, the U.S. Postal Service is crippled by politics, and supply chain issues haunt every industry.
Example? One of network radio’s biggest advertisers, currently disappointing me and countless others. And I see opportunity.
Pending Business: You Only Know What You Know. Radio sales pro Steve Lapa writes in today’s column that sellers and managers who’ve worked at just one station or in one market their entire careers can find their knowledge of innovation in the industry limited, and causes him to ask, “How do you learn new sales concepts and grow past what you know?” Read more here.
Monday Memo: Repeat After Me. “Who ARE you, for listeners’ purpose?” consultant Holland Cooke asks in this week’s column, which reminds that “we need to remind, remind, remind.” Read his column here.
iHeartMedia’s BIN Partners with CareerBuilder for Jobs Initiative. A new relationship between iHeartMedia’s BIN: Black Information Network and , the first and only 24/7 national and local all-news audio service with a Black voice and perspective, and global talent acquisition and job marketplace platform CareerBuilder, are joining forces to launch “100,000 Careers,” a career initiative platform that aims to connect employers who are seeking a highly qualified and diverse workforce with Black
American job seekers who are looking to advance to higher levels or start a career. A press release states that the mission of the “100,000 Careers” initiative is to help people in the Black community find a job and build the career of their dreams. The platform includes tools to help candidates get started, such as job listings, easy resume building, and custom content designed to help Black listeners identify their transferrable skills and discover new careers. The 100,000 Careers platform will be a one-stop-shop for connecting employers with Black American career-seekers looking to advance. Tony Coles, division president for iHeartMedia Multiplatform Group and president for BIN: Black Information Network, says, “One of our highest priorities has been to call attention to the disproportionate income and unemployment gaps the Black community faces. That’s why we are thrilled that our partners at CareerBuilder have joined us in this effort to help 100,000 listeners not only find work, but to help them leverage their transferrable skills to build careers.”
Buffalo Mass Shooting/Houston & SoCal Shootings/Gun Control, Abortion Rights, the Economy, Midterms/Trump & the GOP, Russia-Ukraine War, COVID-19, and Elon Musk & Twitter Among Top News/Talk Stories Over the Weekend. Deadly shootings that took the lives of 10 in Buffalo, one in California, and two in Houston; reactions to the leaked draft of the Supreme Court’s expected ruling that would overturn Roe v Wade; the high price of gas & food, supply chain issues, and fears of a recession; the primary races for the November midterm elections and Donald Trump’s influence over the GOP; the ongoing Russia-Ukraine war; the Omicron variants keeping COVID-19 present in the U.S. and China’s zero-COVID actions; and Elon Musk’s bid to acquire Twitter is put on hold among top news/talk stories over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The Redfin TV ad ends: “Sell for more than the home next door.” Write local retailers’ commercial copy that communicates a consumer benefit that succinctly – and repeat it and repeat it — and your clients will renew.
QUICK QUIZ, from the auto insurance battle-royal:
“Fifteen minutes could save you fifteen percent or more on car insurance.”
Geico…slugging-it-out with…
Pending Business: Howdy Partner. Radio sales pro Steve Lapa writes today about the strange use of the word “partner” for the advertiser on a radio program. Lapa says, “Do our advertisers (customers) really want a partnership in the true sense of the word? Or do our advertisers want what everyone else wants: maximum value at the best price?” Aside from the inaccurate nomenclature, Lapa wonders if the “partner” designation affects the sales effort. Read his column here.
Monday Memo: “Gas cards? OR…Bitcoin?” “Imagine asking a contest winner to choose THAT?” consultant Holland Cooke asks. In this week’s column, he recalls “when radio stunts were fun,” and how a contest “will sound as big as you make it sound.” Read more here.
Audacy First Quarter Net Revenue Up 14%. For the first quarter of 2022, Audacy reports net revenue of $275.3 million, an increase of 14% over the same period in 2021. The company also saw its net loss shrink from $21.6 million in the first quarter of 2021 to $11 million in Q 1 of this year. Audacy provides financial data by segment and reports that spot revenue (national and local) was $173.9 million, while its digital
segment (including podcasting) rose 16% to $53 million from the $41.6 million reported in the first quarter of 2021. Audacy also breaks down net revenue by format type and reports music radio revenue was $140.4 million; sports radio revenue was $53 million; and all-news & news/talk revenue was $48.3 million. Audacy president and CEO David Field comments, “I am pleased to report that Audacy posted strong first quarter results, delivering 152% growth in Adjusted EBITDA led by double digit revenue growth in both digital and spot radio. With our scaled, leadership position across broadcasting, podcasting and digital audio and our differentiated premium content offerings, we are well positioned to drive rapid evolution and innovation across the organization to capitalize on the outstanding growth opportunities in the dynamic audio marketplace. In Q1, we launched the Audacy Digital Audience Network, an addressable aggregate of 60 million listeners across our app, streaming content, and podcast lineup, enabling precision targeting at scale coupled with real-time optimization and reporting. We are looking forward to a number of exciting additional product and content launches and enhancements over the course of 2022 that will accelerate our audience growth and bolster our advertiser appeal.”
Beasley Broadcast Group Reports Q1 Net Revenue Increase of 15.6%. Reporting its financial data for the first quarter of 2022, Beasley Broadcast Group – parent company of Beasley Media Group – states that net revenue was $55.7 million, an increase of 15.6% over the same period in 2021. The company is also reporting an operating loss of $2.7 million in Q1 compared to an operating loss of $2.5 million in the first quarter of 2021. The increase in operating loss is primarily the result of an increase in operating expenses, which reflects additional cost of sales related to the revenue increase, other expenses related to sports and marketing, and additional expenses
related to the company’s digital agency build out. Beasley’s net loss for the quarter fell to $3.7 million compared to the net loss of $10.7 million reported for the same period a year ago. Beasley CEO Caroline Beasley states, “First quarter results highlight ongoing progress toward our goal of returning all of our revenue sources to pre-pandemic levels. Net revenue rose 15.6% inclusive of a 35.5% rise in digital segment revenue, which accounted for 14% of total net revenue in the quarter, marking further success of our digital transformation strategies. Comparing our revenue performance to the first quarter of 2019, revenue was down $2.0 million, or 3.4%, as the 2019 results benefited from events and other revenue that has not fully recovered from the effects of the COVID-19 pandemic. Total outstanding debt as of March 31, 2022 was $300 million, as we did not have any scheduled debt payments during the quarter, and we had $50.7 million of cash and cash equivalents on hand at quarter end. We made an interest payment of approximately $12.9 million in February and repurchased $5 million of our 8.625% senior secured notes at a discount early in the second quarter. Our strong liquidity position enables us to make debt repayments while providing us with increased financial flexibility to pursue a potential acquisition or investment within the digital space, should an opportunity arise that could accelerate our digital growth, provide synergies or improve financial results. Looking ahead to the second quarter and second half of 2022, our focus remains on driving further revenue diversification and audience expansion, improving margins, benefiting from the return of the political cycle, maintaining a strong and flexible balance sheet, reducing net leverage and growing free cash flow. We expect progress on each of these fronts as we continue to close the gap on our pre-pandemic revenue and SOI levels and grow from there. I am extremely proud of our team members across the company for everything they have done and are doing to help us move past the challenges presented by the pandemic. We have clearly accomplished a lot and I believe we have many more opportunities ahead to build the company and enhance stockholder value.”
Ramsey Solutions Wins Webby Award for Borrowed Future Documentary. The documentary film Borrowed Future – produced by Ramsey Solutions – will be recognized as the Best Video Documentary in the Longform category of the 2022 Annual Webby Awards. Known as the “best of the Internet,” the Webby Awards are presented by the International Academy of Digital Arts and Sciences, the leading
international awards organization honoring excellence on the Internet. Borrowed Future was originally released as a podcast in 2019 and reveals the inner workings of the predatory student loan industry that keeps borrowers trapped in debt. Directed by David DiCicco, the story follows college graduates who owe between $9,000 and $1 million in student loans, a college graduate who paid cash for college, and a group of high schoolers who haven’t made their choice yet. Leading voices like Mike Rowe, Seth Godin and Dave Ramsey are also featured. For weeks, the film held top spots on multiple streaming platform charts: #1 documentary on Google Play, #2 documentary on Apple TV and #5 documentary (rent or buy category) on Amazon Prime Video. Dave Ramsey says, “There’s no doubt we stirred up a holy ruckus with this documentary, and I’m so proud of the team that put it together. The student loan industry is downright evil. We definitely can’t bank on student loan forgiveness, and it’s about time America said, ‘I’ve had it!’” Webby Awards executive director Claire Graves comments, “Borrowed Future has set the standard for innovation and creativity on the Internet. This award is a testament to the skill, ingenuity, and vision of its creators.” The 26th Annual Webby Awards will take place in New York City on May 16. See more about the film here.
Brandon Tatum Joins Salem Radio Network for Syndicated Radio Program. Conservative media figure and former Tucson police officer Brandon Tatum is joining the Salem Radio Network to fill the slot Larry Elder held until his retirement from radio in early April. He will assume duties as host of the 6:00 pm to 9:00 pm ET program on
May 16. The third hour of the program will be repurposed into a podcast. Salem SVP of spoken word Phil Boyce says, “Salem conducted a nationwide search, and some very big names were interested in taking this important slot. Brandon brings a unique talent to Salem, and has a strong following among the nation’s youth, with his involvement with Turning Point USA. His compelling story is riveting.” Tatum has been serving as director of 
urban outreach for Turning Point USA and hosts the popular program “The Officer Tatum Show” on social media platforms including YouTube. Tatum says, “Words cannot describe what a blessing it is to be a part of the Salem family. I am incredibly humbled and honored to continue the legacy of the great Larry Elder. My mission in life is to serve God with the gifts he has given me. Being the voice of and for the people is one of those gifts.” Additionally, Tatum co-founded Blexit with Candace Owens, an organization “dedicated to changing the narrative in the black community through education, community outreach, and empowerment.” Carl Jackson, who has been subbing as guest host in Elder’s absence both last summer when he ran for governor, and more recently after Elder’s decision to retire from radio, will continue as a regular sub for Tatum.
TALKERS News Notes. Philadelphia sports media legend and Pro Football Hall of Famer Ray Didinger announces he’s retiring from his weekend radio program on
Audacy’s WIP, Philadelphia. The station reports that Didinger said on yesterday’s program that he co-hosts with Glen Macnow, “Sunday, May 29th will be my final show. I am ready to transition from Ray Didi to grandpop.” Audacy says Didinger covered the NFL for The Philadelphia Bulletin and The Philadelphia Daily News for over 25 years and in 1995 his name was added to writer’s honor roll in the Pro Football Hall Of Fame. Didinger also worked as a senior producer at NFL Films, as an Eagles TV analyst on NBC Sports Philadelphia…..SiriusXM announces that Jessica Casano-Antonellis joins the 
company as SVP and head of communications, reporting to chief marketing officer Denise Karkos. In this role, she will be responsible for all aspects of the company’s communications function, including strategic communications, brand reputation management and media relations. Karkos adds, “Jessica is a valued and respected leader who brings a wealth of strategic communications experience in the media, entertainment and technology industries to SiriusXM. She will be an incredible asset to the company and will play a key role as we continue to tell the story of SiriusXM as a leader in audio entertainment.”…..Former KQQZ, St. Louis station owner Bob Romanik – whose self
-given nickname was “The Grim Reaper of Radio” – has died at age 72 while in hospice. According to his obit in the Belleville News-Democrat, Romanik served as an East St. Louis police officer and chief of police in both Washington Park and Valmeyer, Illinois during his career. He was a notorious raconteur who liberally used racial epithets on the air and referred to his programming as W.A.R. or White Awareness Radio. In 2020, after attempting to conceal his ownership of KQQZ and failing to show up for FCC hearings on the matter, the Commission permanently dismissed his application for renewal.
The Economy, Roe v Wade, COVID-19, Russia-Ukraine War, Midterms/Trump & the GOP, January 6 Investigation, and Musk & Twitter Among Top News/Talk Stories Over the Weekend. The sinking Dow and NASDAQ, the high price of food & gas, and the ongoing supply chain woes; the reactions to the leaked draft of a Supreme Court decision to reverse Roe v Wade; the rising rate of COVID cases in some parts of the U.S., concerns about new variants, and the ongoing lockdowns in China; Russia’s war in Ukraine and Vladimir Putin’s propaganda; the November midterm elections and Donald Trump’s influence over the GOP; the Justice Department’s investigation into the January 6 Capitol attack; and Elon Musk’s attempt to acquire Twitter were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Monday Memo: R.I.P. Bill Balls. “He’s the Central Casting baritone, shouting or growling-through whatever promo copy the station sends.” And consultant Holland Cooke warns that “because radio ratings – and your advertisers’ results – are a memory test, conformity is detrimental to station imaging.” In this week’s column – and now that we’re a Month into the MLB season – HC points to baseball’s unlikeliest success story as a template for freshening station imaging. Read it here.
Pending Business: Drop These Excuses to Earn More. Radio sales pro Steve Lapa writes in today’s column about two tired old excuses that no seller should be uttering in today’s media landscape. When negotiating rates, are you still arguing with your client using the phrases, “We don’t give it away” and “We have hard costs?” If so, Steve explains why this is dated and is only harming your potential commission. Read more here.
Sarah van Mosel Named EVP of iHeart Audience Network. Digital audio revenue pro Sarah van Mosel is named executive vice president for iHeartMedia’s iHeart Audience Network. She was most recently chief revenue officer at Stitcher, where she led podcast revenue strategy across SiriusXM, Pandora and Stitcher. The iHeart Audience
Network is iHM’s new audience-based buying service that provides advertisers with inventory “sourced from the expansive iHeartRadio database and other premium publishers across streaming and podcasting.” 
In her new role, van Mosel will assist with iAN sales operations, publisher development and podcast slate partnerships and will report to Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Byrne says, “The iHeart Audience Network is the first and only audio marketplace that seamlessly unifies all forms of audio with one common set of audiences, and we’re thrilled Sarah is bringing her expertise, vision and talent to take these unique capabilities to their full potential for advertisers and publishers. She’s been at the forefront of innovation in podcasting from the very beginning and her unique perspective on the rapidly growing medium will ensure this venture becomes the premier service for all brands. The team is looking forward to seeing where she takes iAN next.”
Cumulus Media Ups Brian Philips to Chief Content Officer. Rising to chief content officer for Cumulus Media is Brian Philips, who has been serving the company as EVP
of content and audience since 2019. Cumulus president and CEO Mary G. Berner says, “Brian Philips is an exceptional executive and the perfect choice to lead our programming efforts as we continue to execute our audio-first strategy, which is transforming the company from a traditional radio broadcaster into a multi-dimensional audio media company. This promotion reflects Brian’s tremendous contributions, and I have full confidence in his creative vision, operational expertise, and savvy leadership to guide us through this critical evolution.”
TALKERS TIP. Excellent Correspondent Available for Interviews from War. News directors and talk show hosts take note. Gregg Stebben, who spent years being interviewed every month by talk stations all over the country as an editor for Men’s
Health magazine, is now in Poland and Ukraine as a volunteer doing radio interviews about the Ukraine situation. He’s available to be “Your-Man-in-Poland/Ukraine.” In an interview, he can talk about the situation with refugees in Poland and all over Europe, his personal experiences with Ukrainian refugees, and the mood in Poland and Western Ukraine. Are the Polish overwhelmed by absorbing almost 3 million refugees and/or terrified they might be next on Putin’s list? He can also talk about his trip to the Ukraine border, and what he’s seen and heard in Poland that makes him fear this Russian invasion will turn into a global conflict if Putin is successful in Ukraine. To schedule an interview with him: Gregg@Stebben.com, 843.722.3100 (cell or text).
WBAP, Fort Worth/Dallas Celebrates 100 Years of Service. Fort Worth/Dallas news/talk station WBAP-AM begins celebrating its 100th year of service to the market today (5/2) from its Victory Park studios. Station program director Bruce Collins says, “We begin the celebration today and have exciting things planned throughout the year to celebrate. WBAP has
meant so much to the DFW community. It is going to be a fun year.” The celebration was kicked off this morning as the “WBAP Morning News” team featuring Hal Jay and Brian Estridge welcomed back notable contributors, including former on-air talent and executives that “helped WBAP become a trusted leader in Dallas-Fort Worth.” The station plans to continue its centennial celebration with historical audio clips played on the station daily, the launch of a podcast series highlighting the key figures in the station’s 100 years, and a celebration in the fall. WBAP signed on for the first time under the direction of famed Fort Worth businessman Amon G. Carter on Tuesday, May 2, 1922, operating at 10 watts of power. Within the first six months, WBAP established itself as a service to the community, becoming the first station to air livestock market reports and weekly church services. As the station continued to evolve, WBAP would become the first to broadcast a rodeo, air remote broadcasts, and send a war correspondent to Europe in the early days of World War II. Additionally, WBAP was the first station with regularly scheduled newscasts. Today, WBAP operates as a 50,000-watt, clear-channel station operated by Cumulus Media.
Tom Webster to Leave EVP Role with Edison Research. Announced in his “I Hear Things” blog on Friday (4/29), Edison Research SVP Tom Webster will be stepping
away from his role with the company next month. He outlines his new professional goals, saying, “…I want to continue to work to establish a podcast industry: a place where established networks and independent podcasters alike have fair access to information, revenue, and opportunity. I think there are some structural issues in podcasting, and some information arbitrage, as well. I want to work on both of these issues, and help to create the sandbox I wish to continue to play in for years to come.” You can read it here.
The Economy, White House Correspondents Dinner, Midterms/Trump & the GOP, Russia-Ukraine War/Pelosi Visit, Elon Musk & Twitter, COVID-19, NFL Draft, and Naomi Judd Dies Among Top News/Talk Stories Over the Weekend. The state of the U.S. economy, high gas & food prices, and threats of a recession; Saturday evening’s White House Correspondents Dinner; the primary races leading up to the November mid-term elections and Donald Trump’s influence over the GOP; Russia’s ongoing invasion of Ukraine and Nancy Pelosi’s visit with Volodymyr Zelensky; the controversy surrounding Elon Musk’s attempt to acquire Twitter; the rate of COVID-19 infections in the U.S., the debate over masks, and China’s zero-COVID policy; the weekend’s 2022 NFL Draft; and the death of country legend Naomi Judd after a long battle with mental illness were some of the most-talked-about stars on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — The 1970s-sounding “Star Wars” type lasers and WHOOSH that still plague sound-alike station imaging now seem as dated as those 1960s TV “Batman” fight-scene graphics: “POW!” And doggedly dodging them all is the Central Casting baritone, shouting or growling-through whatever copy the station sends.
“To stand out, take whatever you think is normal, and do the exact opposite.”
50 years ago, I was an English teacher; and I’ve been assigning reading ever since. And here’s a page-turner that will not only inform your station’s on-air marketing, it may inspire your career.
By Holland Cooke
Consultant
LAS VEGAS — You could have heard a pin drop when TelevisaUnvision president/regional radio GM Sabina Widmann said “This pandemic was the earthquake, and now we’re living in a tsunami, the mental health crisis in America.”
Because “what we do in radio is SO much about the people, about connecting,” this Great Resignation we’ve been reporting-on hits home. In her experience, “money is not the end-all for most employees.” How they FEEL is Issue One. “If you ask someone how they are, they might answer ‘Not so good.’”
By Holland Cooke
Consultant
LAS VEGAS — No matter how well-planned the agenda, I’ve always found that the most valuable part of a convention is…convening, catching-up with old friends and making new ones. And being the first NAB Show in three years, this year’s event was OH-so-quotable.
“I know what transformational moments feel like, and now we’re in one…on the cusp of the best era for radio and for audio.”
Monday Memo: NAB, Long Time No See. For the first time in three years there’s a NAB Show in Las Vegas, and in a Sunday ceremony Jim Bohannon was inducted into the National Association of Broadcasters Hall of Fame. Covering the convention for TALKERS, Holland Cooke says, “There are still some masks, and – after three years – lots of hugs.” Also, in today’s column, HC’s notes from a conference session that asked, “What Business Are You In?” Read it here.
Pending Business: Raising Your Rates? Radio sales pro Steve Lapa writes in today’s column about the soaring cost of, well, just about everything and how that’s probably what forced a station he deals with to raise its rates by 250%! If you’re a seller who has to break the rising rates to your clients, how do you do it gently? He offers some thoughts on that. Read it here.
Round Four of March PPMs Released. The fourth of four rounds of ratings information from Nielsen Audio’s March PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s March 2022 sweep covered March 3 – March 30. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Emmis Communications’ news/talk WIBC-FM, Indianapolis sheds two-tenths to finish the survey with a 9.5 share (6+, weekly AQH share) but remains locked in the #2 rank. In Milwaukee, the battle between iHeartMedia’s news/talk WISN and Good Karma Brands’ news/talk WTMJ tightens. WISN lost 1.2 shares to finish with an 8.3 share good for the #2 rank, while WTMJ adds six-tenths for an 8.2 share finish that moves it into the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville dips four-tenths to wrap the survey with a 6.8 share that keeps it ranked #2, while iHeartMedia’s crosstown news/talk WLAC-AM slides two-tenths to a 3.1 share and falls back to the #12 rank. In Jacksonville, Cox Media Group’s news/talk WOKV-FM rises three-tenths to a 10.5 share and remains #1 in the market. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three groups) here.
Beasley Promotes Tina Murley to Chief Revenue Officer. Media sales pro Tina Murley is promoted to chief revenue officer for Beasley Media Group. Murley most recently served as the vice president of sales at the company since December 2020 and prior to that was director of sales at the company’s cluster for six years. In her new
role, she will be responsible for overseeing all revenue on behalf of the company. Beasley CEO Caroline Beasley states, “It is an absolute privilege to promote Tina to the position of chief revenue officer at Beasley Media Group. She has done a phenomenal job leading our company’s sales efforts 
over the past two years. Her ‘can do’ spirit and ability to lead our sales teams has been truly exceptional. I look forward to her continuing to drive our revenue growth across all the company’s platforms well into the future.” Murley comments, “I want to thank Caroline, Bruce, Brian, Brad and the entire Beasley family for entrusting me to lead the sales charge for Beasley Media Group. When I joined the company, I had the honor of meeting George Beasley and knew instantly that I wanted to play a larger role in his company. What I didn’t know is that I would be joining a collaborative and dedicated sales force that leads with ideas and is truly vested in client success. As CRO, I look forward to empowering our best-in-class team to succeed, grow revenue, and deliver results for our valued clients and shareholders.”
The Economy, Russia-Ukraine War, January 6, COVID-19, DeSantis vs Disney, Midterms/Trump & the GOP, Musk vs Twitter, and France Re-Elects Macron Among Top News/Talk Stories Over the Weekend. Friday’s Wall Street sell-off, the high price of gasoline & food, and concerns about a recession; the ongoing Russian invasion of Ukraine and Secretary of State Antony Blinken’s trip to Ukraine; the recording of Republican House Minority Leader Kevin McCarthy saying Donald Trump should resign the presidency following the January Capitol attack; the controversy over mask mandates, the watch for BA.2 variant outbreaks, and the lockdowns in China; Florida Governor Ron DeSantis’ move to punish Disney by taking away its special tax status; the battle for control of congress in the November midterm elections and Donald Trump’s influence over the GOP; Elon Musk’s negotiations with Twitter over his go-private bid; and Emmanuel Macron defeats Marine Le Pen to remain president of France were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.
Monday Memo: Spring Cleaning. “You’re expecting a metaphor,” Holland Cooke reckons. “When a consultant says, ‘Spring Cleaning,’ you brace for a checklist of tough choices when Spring ratings come in.” But HC says, “Take me literally,” as he wistfully chronicles procrastination you can likely relate to. Read more here.
Pending Business: The Anecdote. Radio sales pro Steve Lapa writes today about the value of a relatable anecdote in the talk radio sales process. He compares the focus a golfer has when playing the game to the connection hosts have with listeners. “Think about the engagement level of your listener with their favorite talk show host. The outside world shuts down for a brief moment as that listener is focused on what your host is saying. The host presents the content in a way that helps the listener shut out their daily distractions and engage with the host, guest and callers.” Read more here.
Key Networks and Beasley Partner to Offer Features for Sports Talk and Music Stations. This partnership between Key Networks and Beasley Media Group will make the features “Esports Quick Hits” and “Game Pop” available to sports talk stations and music stations, respectively. The 30-second segments are produced by Benztown
and “deliver high energy, entertaining video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.” The two companies announce that SportsMap 
Radio will be airing the feature on more that 100 U.S. stations on the SportsMap network four times a day every Monday through Friday. Beasley Media Group CEO Caroline Beasley says, “Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership! Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.” Key Networks COO Dennis Green adds, “Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features ‘Quick Hits’ and ‘Game Pop’ to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is NOW!”
Report: Alex Jones’ Infowars Files for Chapter 11 Protection. According to a story by Bloomberg, Alex Jones’ Infowars is seeking Chapter 11 protection in Southern Texas, “with liabilities of as much as $10 million, according to a court filing.” The story notes
that Alex Jones and his companies were found liable in a defamation lawsuit in Connecticut that was brought by families of some of the children killed in the 2012 Sandy Hook school massacre. The families testified that they were harassed by fans of Jones’ program after Jones claimed that the families were paid crisis actors and that no children actually died. Jones has since stated publicly that he knows the massacre actually took place. Jones is awaiting the next phase of the case as the trial will determine the damages. Jones was also found liable in a similar case filed in Texas.
Devon Doers Named VP of Sales for iHeartMedia Twin Cities. Radio sales pro Devon Doers joins iHeartMedia as vice president of sales for the Minneapolis station group
that includes news/talk KTLK-AM and sports talk KFXN “KFAN,” plus five music brands. Doers comes to iHeartMedia from Townsquare Media’s Bozeman, Montana operations where he’s been serving for the past eight years. iHeartMedia Minneapolis SVP of sales Bekki Yang says, “Devon’s extensive career in media, which has evolved over the years to include multi-channel marketing and digital, is what we’re most excited about.” Doers comments, “I am excited to help and be part of such a talented, experienced and great group of professionals with everyone at iHeartMedia Minneapolis.”
Dan Sileo and JAKIB Media Partners Extend and Expand ‘The National Football Show.’ A new deal between JAKIB Media Partners and sports talk personality Dan
Sileo is announced. The new pact expands Sileo’s “The National Football Show” program by one hour to stream from 3:00 pm to 6:00 pm daily. JAKIB Media Partners president Joe Krause says, “Dan Sileo knows football and knows the stars of the game. In his expanded role, sports fans will find themselves wanting more and more from Dan Sileo.” In addition, Sileo will host, “The College Football Show” every Saturday and team up with Barrett Brooks for a bi-weekly, one-hour show called, “In the Trenches.”
Russia-Ukraine War, the Economy/Inflation, Weekend Gun Violence, Biden Approval Ratings, Midterms/Trump & the GOP, COVID-19, and Easter & Passover Holidays Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine, the pressure on NATO, and the economic effects of the war; the state of the U.S. economy and the high price of gas and food; the shootings in Pittsburgh and South Carolina; the low approval ratings for President Joe Biden; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the return to mask mandates at some U.S. colleges, concerns about the BA.2 variant, and the lockdowns in Shanghai and Hong Kong; and the Easter and Passover holidays were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — You’re expecting a metaphor. When a consultant says “Spring Cleaning,” you brace for a checklist of tough choices when Spring ratings come in. Seems quaint, with so little programming now local.
Take me literally
My utterly cluttered home office was long overdue. During the four-plus years an abruptly concluded TV career ate three days of my week, that room became a catch-all I swore I’d catch-up-with…eventually.
Larry Elder Exits Salem Radio Network Talk Show. Longtime Salem Radio Network personality Larry Elder exits his role as host of his eponymous nationally syndicated talk program, effective immediately. Salem Media Group says that Elder has decided to
move on from the Salem Radio Network after a six-year run hosting the 6:00 pm to 9:00 pm ET program and that it expects to announce a replacement for Elder in this slot very soon. Salem SVP of spoken word Phil Boyce says, “Larry is an icon as a radio talk show host and is a powerful voice as a leading black conservative, and we wish him all the best in his future 
endeavors. I hope there will be future opportunities for us to work together.” Boyce adds that this was “completely, 100% Larry’s decision.” Salem continues to be a major platform for Elder’s documentaries like Uncle Tom, released two years ago, and will be providing a platform for the sequel, Uncle Tom 2, coming out in a few months. SalemNow.Com will be hosting that movie, as it did in the past. During Elder’s three-month hiatus to run for governor California in the recall election of Gavin Newsom, Orlando-based personality Carl Jackson hosted Elder’s program. Jackson will resume hosting the show for the foreseeable future. Jackson says, “It was an honor for me to sit in Larry’s chair last summer for a few months, and it will be another honor to continue his tradition on the radio now.”
Monday Memo: Good News. Consultant Holland Cooke reckons that “pandemic/inflation/Ukraine-weary listeners NEED some” and, in his view, “many syndicated shows earn news/talk radio a reputation for negativity” which local content can balance, “something listeners will appreciate, and advertisers will notice.” In this week’s column, HC links to video examples that illustrate. Read more here.
Pending Business: The Talk Radio Metaverse. Radio sales pro Steve Lapa asks you to imagine a political debate game in the metaverse in which “players pick political parties, moderators, topics, questions, debaters, venue and media coverage.” Now imagine this town hall debate in the metaverse will include advertisers and sponsors. He says, “The gaming wizards are a new generation more comfortable with commercial integration and the flexibility of working towards content that is profitable at all levels. There is a lot to be learned here. If you can open your thinking to the future, you could be in for a fun and energetic exchange in your next sales meeting.” Read more here.
Andrea Darlas to Host Arts & Entertainment Podcast for WLS-AM, Chicago. Chicago media personality Andrea Darlas is hosting a new podcast for Cumulus Media’s news/talk WLS-AM called “Show and Tell with Andrea Darlas.” The weekly local
arts and entertainment podcast will showcase the hottest cultural experiences in the Chicago area, including new plays, musicals, museum exhibits and more. Darlas is currently senior director of constituent engagement for the University of Illinois, Urbana-Champaign, based at the Illini Center in Chicago. She was a news anchor and reporter at WGN 
Radio for more than 22 years and a news reporter and weekend break/features reporter for WGN-TV for 10 years. She currently is a regular contributor to WGN-AM, WLS-AM, WCPT-AM, WCIU-TV, and the nationally syndicated home improvement TV show “House Smarts,” as well as other radio and TV shows/programs across Chicago. Cumulus Media says this new podcast will present “Chicago arts and entertainment news and information at its best, curated by one of the most trusted and well-known media figures in Chicagoland. Each week, listeners get a backstage pass to every experience and show Darlas covers, with insights and information typically reserved for arts and entertainment insiders. Darlas will interview actors and actresses, curators and docents, organizers and artists, producers, directors, stars – and everyone in between. Darlas comments, “I am so excited to bring my love for theatre, musicals, museums, arts and culture – and all things Chicago – to the legendary Big 89! I want the WLS listeners to have their very own immersive ‘backstage pass’ to the arts and entertainment community – in the greatest city in the world!”
Bill O’Reilly Appears at Live Event for Affiliate WLS-AM, Chicago. Nationally syndicated talk radio personality Bill O’Reilly – whose program “The Bill O’Reilly Update” is syndicated by Key Networks – appeared at the Genesee Theatre in suburban Waukegan, Illinois on March 31 for a live Q&A event produced by affiliate WLS-AM, Chicago. Pictured above at the event are (from l-r): Dennis Green, COO, Key Networks; Jeff Hill, director of sales, Cumulus Media Chicago; O’Reilly; Marv Nyren, vice president/market manager, Cumulus Chicago; Stephanie Tichenor, program director, WLS-AM; and Bruce St. James, morning host, WLS-AM.
Midday Shows Flip at WMVP-AM, Chicago. Windy City media writer Robert Feder reports that sports talk WMVP-AM “ESPN 1000” is flipping its midday programs,
effective today. The Good Karma Brands station is moving “Carmen & Jurko” – Carmen DeFalco and John “Jurko” Jurkovic to the 12:00 noon to 2:00 pm slot and the station will air Mike Greenberg’s ESPN Radio program “Greeny” from 10:00 am to 12:00 noon. WMVP program director Danny Zederman says, “We are very excited for the future and the new station lineup.”
Russia-Ukraine War, Hunter Biden Investigation, COVID-19, Gas Prices/Inflation, January 6 Committee, Deadly Sacramento Shooting, Jackson Confirmation Vote, and the Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and accusations of war crimes against Vladimir Putin’s military; the Department of Justice’s ongoing investigation into Hunter Biden’s international business ventures; relaxing mandates across the U.S. and concerns about new sub-variants sparking a new wave of cases; the still-high price of gas at the pump and the high cost of consumer retail goods; the January 6 committee’s recent testimony from Jared Kushner; the shooting in Sacramento that left six dead and 12 wounded and precipitated calls for gun control from President Joe Biden; this week’s confirmation vote for Supreme Court nominee Ketanji Brown Jackson; and Sunday evening’s Grammy Awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
KMOX, St. Louis Talk Host Charlie Brennan to Retire. Longtime KMOX, St. Louis talk radio personality Charlie Brennan announced to his listeners on Monday (3/28) that after nearly 34 years on the station, he will retire from his radio gig after his May 12
program. The Audacy station posted a story about Brennan’s retirement on its website that notes Brennan was hired in 1988 to work evenings and weekends and that, within two years, he was hosting the mid-morning show where he’s been ever since. It also recognizes Brennan’s community efforts, especially his local clean-up projects. In 2020, Brennan launched a four-day 
KMOX campaign raising $85,000 for Cardinal Children’s Hospital with assistance from actress Jenna Fisher, singer Michael McDonald, talk show host Andy Cohen, Olympian Jackie Joyner-Kersee, and comic Nikki Glazer. Over the years he’s helped raise funds and distribute supplies for flood victims both in the St. Louis region and other parts of the country; influenced legislation regarding traffic cameras, medical benefits, and food vendors; plus he’s organized five campaigns sending care packages to troops serving overseas. Brennan is the author of four books. Brennan also is a host of KETC-TV, St Louis’ “Donnybrook” program, among the highest-rated, locally-produced talk shows on PBS, a program he will continue to be a part of.
Compass Media Networks Promotes Nancy Abramson to SVP Sales & Content. Radio syndication pro Nancy Abramson is promoted to senior vice president of affiliate sales and content for Compass Media Networks. Abramson, who joined the company
in 2014, will continue to be based out of the company’s New York office and will continue to spearhead its affiliate sales and affiliate marketing for select entertainment programming, including “DeDe in the Morning,” “Anna & Raven,” as well as services, including the Yamanair platform. Abramson comments, “The most important part of any job is that you are in a position where you admire, learn, and are stimulated by the people you work with – executives, colleagues, and clients. And if you are in sales, having great products to sell makes the job even more rewarding. I have all that at Compass Media Networks.” Prior to joining Compass, Abramson served as executive director of the Dow Jones/Wall Street Journal Radio Networks.
Mai Martinez Named Morning Co-Anchor at Chicago’s WBBM Newsradio. Television news pro Mai Martinez is named morning co-anchor and reporter for Audacy’s all-news WBBM Newsradio (WCFS-FM/WBBM-AM), effective April 4. In this
role, Martinez will spend much of her time in the field, covering the diverse communities of Chicago, while also teaming with Cisco Cotto each morning from 6:00 am to 9:00 am. Audacy Chicago regional president and market manager Rachel Williamson says, “This is a dream team of two experienced, talented journalists. Mai has a knack for uncovering the details that resonate with the people of this city. Together, she and Cisco have a passion for news plus warm and inviting voices that will greet our listeners each and every morning.” Prior to this role, Martinez spent 14 years as a general assignment reporter and weekend anchor at WBBM-TV. She comments, “Like so many Chicagoans, WBBM Newsradio has been a constant in my home and car for years. I’m honored to join such a talented team of hardworking and trusted journalists and continue the important work of informing and serving our community.”
Westwood One and NFL Renew Audio Media Partnership. Radio syndicator Westwood One and the National Football League announce the extension and expansion of their partnership with a new multi-year agreement. Westwood One, the official network audio broadcast partner of the NFL for more than 35 consecutive seasons and 50 years overall, will continue to provide play-by-play coverage for
“Monday Night Football,” “Sunday Night Football,” “Thursday Night Football,” plus Thanksgiving Day, select international games, and the entire postseason including the Super Bowl. New elements of the deal include: Westwood One’s NFL primetime game broadcasts will be available free to fans on affiliated stations’ primary digital platforms and on the NFL App; Westwood One will offer expanded coverage of NFL tentpole events throughout the year, including NFL Honors, NFL Combine, NFL Draft, and NFL Schedule Release; and Westwood One and the NFL will explore creating new alternate game broadcasts in addition to the traditional Westwood One play-by-play. Westwood One president and Cumulus Media EVP corporate marketing Suzanne Grimes says, “What an honor it is for Westwood One to continue our multi-decade programming relationship with our iconic NFL partners by extending our exclusive network audio broadcast rights. Equally exciting is the opportunity to further grow our NFL fan base by expanding our relationship to include digital distribution rights as well as innovative, new content opportunities.”
Todd Starnes Show Gets Praise from Donald Trump. Pictured above is nationally syndicated talk radio host Todd Starnes (right) providing commentary from Donald Trump’s Commerce, Georgia rally on Newsmax TV. Starnes, who also spoke at the rally, says Trump, who has been a regular guest on his program, has praised his show.
Save a Life, Maybe Your Own. Radio pro and consultant Jon Quick writes in a piece for TALKERS magazine today not about programming talk radio as he’s done recently, but about a simple test he took that likely extended his life. Quick recently underwent quadruple bypass surgery after a heart scan revealed serious blockage in several of his arteries. Thanks to the test, he’s on the mend. And now, he’s an evangelist for this simple heart test. Read more here.
Audacy Launches Two New MLB Podcasts. A partnership between Audacy’s sports podcast studio and Major League Baseball results in the launch of two new programs: “Inside the Monster” and “Beat the Streak Daily: Inside the Hits.” “Inside the Monster” is
a collaboration with the Boston Red Sox, hosted by Steve Perrault and Joey Copponi, that will have unprecedented access to Red Sox players, club personnel, reporters, front-office and beyond. Inspired by MLB’s popular “Beat the Streak” fantasy game where fans complete by picking players they think will get a hit each day in pursuit of breaking the all-time hitting streak record of 56 games, “Beat the Streak Daily: Inside the Hits” breaks down each day’s leaderboard and looks at stories that are developing around hitting. It’s hosted by WSCR, Chicago personality Matt Spiegel.
Russia-Ukraine War, Gas Prices/Inflation, COVID-19, January 6 Investigation, Midterms/ Trump & the GOP, and Will Smith-Chris Rock Incident Among Top News/Talk Stories Yesterday (3/28). Russia’s invasion of Ukraine, the possible poisoning of Ukrainian negotiators, and blowback over President Joe Biden’s saying Vladimir Putin must not stay in power; high gas prices and inflation pushing consumer retail prices up; concerns about the Omicron BA.2 variant; federal Judge David Carter issues ruling that Donald Trump “more likely than not” tried to subvert the 2020 election; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; and Will Smith’s assault on Chris Rock at Sunday’s Oscars ceremony were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/
FMs are scrambling. AMs? Ugh.
As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).
Monday Memo: Weekend Warriors, Renegotiate. Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples. Common example: The lawyer is in, the meter is off. Done well, these shows can grow all sorts of service businesses. In this week’s column consultant Holland Cooke describes “an EXTERMINATOR who’s a rock star!” But HC observes that, “too often these shows are well-kept secrets because stations don’t promote them properly.” And in this week’s column he shares “two magic words” and other deal points for hosts who broker Saturday/Sunday airtime. Read it here.
Pending Business: Reimagining How News/Talk is Sold. Radio sales pro Steve Lapa writes in today’s column in TALKERS that “chances are you are still pitching the news/talk format the same way you did when podcasting was still a rumor. Is anyone still wondering why podcast ad sales are exploding, while news/talk radio is proud to be hitting 2019 levels?” He suggests sales teams reimagine how news/talk radio is sold. Read more here.
Exclusive ‘Kim Komando Show’ to Air on WLS-AM, Chicago on Friday Nights. A new deal between Cumulus Media’s Chicago news/talk WLS-AM and WestStar TalkRadio Network is bringing Kim Komando to the station’s listeners for a one-hour, Friday night program produced exclusively for WLS. The 7:00 pm to 8:00 pm show debuts this Friday (3/25) and “will showcase the latest news and insights in digital-
lifestyle and technology that helps improve the daily lives of Chicagoland listeners.” Komando’s award-winning, nationally syndicated three-hour weekend show is also heard on WLS-AM 890 every Saturday and Sunday night from 9:00 pm to 12:00 midnight. WLS-AM program director Stephanie Tichenor says, “We are thrilled to have more of Radio Hall of Famer Kim Komando on the ‘Big 89.’ For over 25 years, Kim has been part of the WLS-AM family, providing our listeners with the latest tech news. Now she brings that experience to Friday nights at WLS, where listeners will learn more about why tech matters.” Komando comments, “People have different interests — politics, cars, cooking — you name it. But there is one thing that affects us all and that’s tech. It’s hard to navigate Big Tech taking our privacy along with the hackers, scammers and stalkers. You can Google anything. You can’t Google trusted advice and that’s why I am honored to be our nation’s premier digital expert. I’m thrilled that WLS sees my show worthy for the Friday schedule. Tech isn’t a hobby. It’s our lives.”
Christopher Layfield Named OM for Cumulus Indianapolis. Radio programming pro Christopher “Boomer” Layfield is promoted to operations manager for Cumulus Media’s Indianapolis station group that includes sports talk WXNT-AM and five music
brands. Layfield joined Cumulus Indianapolis in April 2018 and served as one of two operations managers for the cluster until January, and as program director for country WFMS-FM. He will continue to program WFMS-FM and adult contemporary WNTR-FM. Layfield comments, “It truly is a thrill for me to be able to work with such a gifted group of radio pros at these iconic broadcasting brands here in Indianapolis. Being given the chance to continue to lead these teams at this level is something that I look forward to making the most of, working together for the benefit of our listeners and advertisers… and having fun doing it! I’d like to thank Chuck Fredrick, Doug Hamand and Dave Milner for this amazing opportunity.”
Adam ‘The Bull’ Gerstenhaber to Exit Cleveland’s ‘92.3 The Fan’ on April 1. According to a report in TheFocus, Adam “The Bull” Gerstenhaber told his listeners that he will leave Audacy’s sports talk WKRK, Cleveland “92.3 The Fan” on April 1. Gerstenhaber, who co-hosts the afternoon drive “Bull & Fox” with Dustin Fox, has been with the station for almost 11 years. Gerstenhaber is not saying what his plans are for his post-Fan career but tweeted: “In case you missed it, I am leaving @923TheFan. The last @BullandFox show will be April 1st (No, this is not an April fools joke). I leave with nothing but love for everyone…especially @DustinFox37 and @KeithBritton86!!”
NFL Insider and KIRO-AM Personality John Clayton Remembered. After last week’s passing of longtime sports media figure and NFL insider John Clayton, Bonneville International’s Seattle staff are remembering him with tributes. Clayton was a personality on the company’s KIRO-AM “Seattle Sports” for the past 14 years.
Bonneville Seattle SVP and market manager Cathy Cangiano says, “John was a treasured member of our team. John was a legend in our industry and a true Hall-of-Famer. He was a consistent advocate for the game of football. His connections, friendships and relationships throughout the sports world were simply unmatched. His love of football was only surpassed by his love, loyalty and dedication to his wife Pat. John will be greatly missed. Our thoughts and prayers are with his wife Pat and his family and friends.” KIRO-AM program director Kyle Brown adds, “John was an amazing journalist, colleague and friend. A Hall-of-Famer both personally and professionally, John was one of the most loyal people you’d ever meet. While his loyalty extended to friends and co-workers, it was never stronger than in his commitment to his beloved wife Pat, who he cherished every moment of his life. Our ‘Seattle Sports’ family will miss John dearly and keep his family in our hearts.”
TALKERS News Notes. The air talent at Salem Radio Network – including Larry Elder, Sebastian Gorka and others – have been appealing for donations to the non-profit Food for the Poor, which provides food, water and medical supplies to 17
Caribbean and Latin American countries has no “footprint” in Eastern Europe. SRN announces that Food for the Poor has reached an alliance with Feed My Starving Children, which has had staff on the ground in Ukraine for the past eight years, and so effective today (3/21), SRN hosts will generate donations to rush food, clean water and other relief supplies to over 3 million Ukrainian refugees. SRN host Mike Gallagher says, “It took some diplomatic maneuvering between these two awesome charities to combine forces in order to rush emergency relief to the children and families of war-torn Ukraine. All of us at SRN are proud to play 
a role in this unique campaign, and we’ll be urging our listeners to open their hearts – and their wallets – in the exciting days ahead.”…..The Newsmax-syndicated “Rob Carson Show” announces the addition of new affiliate stations. Launched last fall, the show adds WJFP-AM, Philadelphia; KMZQ-AM, Las Vegas; KSCO-AM, Santa Cruz, California; and WJFP-FM, Trenton, New Jersey. The “Rob Carson Show” airs in the 12:00 noon to 3:00 pm ET daypart, the same time slot that Rush Limbaugh occupied. Newsmax notes that Carson wrote comedy for Limbaugh for over 20 years.
Russia-Ukraine War/Biden Europe Trip, Gas Prices/Inflation, Midterms/Trump & the GOP, COVID-19, Jackson Confirmation Hearings, and Kanye Cut from Grammys Among Top News/Talk Stories Over the Weekend. Russia’s ongoing invasion of Ukraine and the weekend attacks on Kyiv, plus President Joe Biden’s planned trip to Europe; soaring gas prices in the U.S. and the still rising price of consumer retail goods; the battle for control of Congress in November’s mid-term elections, the Republican prospects for president in 2024 and Donald Trump’s influence over the GOP; the rising rate of the Omicron variant BA.2 cases in some parts of the world and the U.S.; this week’s start of the confirmation hearings for Supreme Court nominee Ketanji Brown Jackson; and Kanye West is ousted from performance at Grammy Awards for his “concerning online behavior” were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Weekend ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients come to know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.
Monday Memo: Your Egg-Timer? “Baseball stations: Exhale!” As Spring Training is underway and with Opening Day now April 7, consultant Holland Cooke reckons that “we need this,” as we’re shocked by the Ukraine crisis and suffering inflation. And in this week’s column, HC shares a revered baseball announcer’s simple trick “that can help radio matter more as listeners cope.” Read it here.
Pending Business: Happy Mother’s Day. Radio sales pro Steve Lapa is predicting “one of the biggest Mother’s Day sales cycles on record.” He says that professional sellers are already prepping for it because they fully understand the importance of “planning, organization, focus and adjustment.” Read his column here.
Michael Harrison Interviews John DePetro from Poland Near Ukraine Border. As reported in TALKERS last week, WNRI, Woonsocket, Rhode Island talk show host John DePetro has taken his independent program live to Rzeszow, Poland – the closest city
with an airport near the border with Ukraine. He landed there last Monday (3/7) and has been sending back live feeds since his arrival interviewing Ukrainian refugees pouring over the border by train, as well as local Polish citizens. DePetro has been using a combination of Q-Go Live and basic cell service as well as Facebook live stream to connect with his station and listeners. TALKERS founder Michael Harrison interviewed DePetro on Thursday (3/10) for “The Michael Harrison Wrap.” To listen to that dramatic conversation in its entirety, please click here.
‘myTalk 107.1’ in Minneapolis Raises $105k (and counting) for Ukraine Aid. Twin Cities talk outlet KTMY-FM “myTalk 107.1” is partnering with Minnesota-based Alight to raise money that will directly aid refugee care of displaced Ukrainians in Poland. The
Hubbard Radio station says that Alight (formerly known as American Refugee Committee) has a team on the ground at the Ukraine border in Poland, assisting refugees with relief items and medical supplies for people fleeing Ukraine. They are providing baby food, diapers, sanitary items, blankets and phone chargers so people can stay connected with loved ones. Alight is offering safe transport for families once inside Poland and secure shelter in Poland. Plus, support for host communities who’ve been openly welcoming Ukrainians. So far, “myTalk 107.1” has raised $105,000 and will continue to solicit donations through this week. KTMY program director Amy Daniels says, “We’ve said it for years, ‘myTalk 107.1’ listeners, we call them ‘myTalkers,’ are the best listeners in the world. Our amazing airstaff has been telling Alight’s story with genuine caring and passion and our listeners have responded and given with full hearts.”
Former Atlanta Talk Host Kara Stockton Dies. WSB-TV.com is reporting that former “Talk 106.7” radio personality Kara Stockton died on Thursday evening at the age of 44. Stockton worked on air with Shannon Burke from 2016 to 2019 on the former
Cumulus Media talk station (currently contemporary Christian WAKL-FM). After leaving Cumulus, Stockton worked producing the radio show “Crime Stories with Nancy Grace” for Sirius XM. The WSB-TV story notes that “family members told the AJC that Stockton had recently had her gallbladder removed and was having liver problems. She also had recently recovered from COVID-19” but indicated in a recent Facebook post a month ago that she was in the hospital dealing with medical complications.
Russia-Ukraine War, Gas Prices/Inflation, Midterms/Trump & the GOP, Urban Violence, COVID-19, Actor William Hurt Dies, and Tom Brady Returns to the NFL Among Top News/Talk Stories Over the Weekend. Russia’s invasion of Ukraine, the refugee crisis, and relations between Vladimir Putin and China’s Xi Jinping; soaring gas prices and the ongoing rise in consumer retail prices; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the increased rate of violent crime and homelessness in America’s urban centers; the tailing off of COVID-19 cases in the U.S. and the relaxing of mask mandates; actor William Hurt dies at 71; and Tom Brady announces he’s returning to the NFL’s Tampa Bay Buccaneers this season were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — Baseball stations: Exhale. WE HAVE A DEAL. As you read this, Spring Training is underway, and Opening Day is April 7.
We need it. Pandemic-weary and weathering climate change, we’ve been tested. Now, the Ukraine crisis breaks our hearts and inflation busts family budgets. And one of baseball’s best showed me a simple trick that suggests how radio can matter more to listeners in these challenging times.