Industry News

Beasley Philly VP and Market Manager Joe Bell Celebrates 50 Years

Caroline Beasley - Kanye West

Beasley Media Group Philadelphia vice president and market manager Joe Bell was honored with a surprise celebration of his 50th anniversary in broadcasting at the company’s offices in Bala Cynwyd on Friday (3/10). The ceremony included remarks from CEO Caroline Beasley and proclamations from the Philadelphia City Council and its mayor, the Honorable Jim Kenney, as well as the presentation of a custom gold record plaque and a “Joe Bell 50” Sixers jersey from the 76ers by vice president of sales Paul Blake. Bell says, “I got into the business because it looked like fun. It was fun in 1973 and it’s still fun in 2023!” Pictured above is Bell (at center) surrounded by the staff of Beasley’s Philadelphia radio stations.

Industry News

Stan Norfleet Joins Sports Talk KBME-AM, Houston

iHeartMedia Houston announces that Stan Norfleet is joining KBME-AM, Houston “Sportstalk 790” as co-host of the 10:00 am to 12:00 noon program “Next Up with Stan Norfleet & Chris Gordy” beginning February 13. He takes over for ND Kalu who is leaving broadcasting to focus on his growing real estate business. Norfleet wasNick Caserio - Houston Texans an NFL prospect who played football at the University of Virginia and Texas Southern University. Norfleet worked for the Houston Texans and the Houston Rockets before transitioning into broadcasting as a host, analyst, and sideline reporter. iHeartMedia Houston director of AM programming Bryan Erickson says, “Stan brings amazing passion to everything he does. He has strong local ties and we’re thrilled to add him to the team.” Norfleet comments, “It is a tremendous blessing and honor to join the renowned iHeartMedia Houston family. I have long been a fan and avid listener of ‘Sportstalk 790’ and respect the history and contributions of its personalities. My affinity for Space City spans nearly two decades and I look forward to connecting with old friends and new listeners in the market.”

Advice

Monday Memo: Podcasting? Think How-Long, Not How-Many

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.

Because most podcasts are free, many are downloaded

But how many actually get heard? And how many get heard in their entirety?

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Sales

Pending Business: The Aftermath of Ian

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — It’s about a three-hour drive, a little less than 200 miles from my home base, to Fort Myers Beach, Florida.

As we experienced strong winds and heavy downpours, Hurricane Ian destroyed most of Fort Myers Beach as well as other communities on Florida’s west coast. Ian tore a devastating path that continued through Orlando and into the Carolinas. Damage estimates are already over $60 billion, the death toll in Florida at 48 and still climbing. Ian is the worst storm in Florida history.

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