New York Festivals VP/Exec Director Rose Anderson is This Week’s Guest on Harrison Podcast
The New York Festivals Radio Awards, currently accepting entries for 2024, honors radio content in all lengths and formats and across all platforms from radio stations, networks, and independent producers around the world. Embracing all aspects of the radio and audio industries, its categories mirror today’s global trends and encourage the next generation of storytellers by recognizing innovators in many category groups. (The organization also has divisions for advertising and TV.) NY Festivals longtime VP/executive director, Rose Anderson is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Anderson brings tremendous practical experience to the table in her role at NY Festivals. Prior to joining, she was director of production of the Sports Emmy Awards for the National Academy of Television Arts & Sciences. She has been an associate director of the CBS Sports Olympic Unit as well as having served as associate director of ABC Sports. She was a history major at the University of Massachusetts and earned a Masters degree in Broadcast Journalism at Boston University. As the international broadcasting community looks forward to celebrating World Radio Day on February 13, Harrison and Anderson discuss the global state of radio and storytelling. Listen to the podcast in its entirety here.
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. A ranking of typical listening rituals featured in a previous Audacy study, “Audio Rituals,” was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during “me-time” moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s “Audio Rituals” study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. Audacy head of research and insights Idil Cakim says, “Audio advertisers can amplify the effectiveness of their buys through ritual moments. Study participants agreed that the stronger the match between advertisement and content, the better the outcome for key performance indicators like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. 
planners). Suchman writes that this argument “is among the ultimate tussles between media planners and publishers. While some may lean more heavily toward video, we at Audacy respectfully disagree.” He makes a five-point argument in audio’s favor saying it wins in reach, time spent using, is more immersive, activates all senses, and drives recall. 
commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at 
before an ad runs, enabling advertisers to plan and execute campaigns with confidence. iHeartMedia chief data officer Brian Kaminsky says, “Audio had been without a truly operative brand safety tool that gave advertisers the ability to run without risk at a national scale. The process was labor intensive, fragmented, and often failed to deliver the level of protection brands truly needed. We looked at every potential solution in the industry, and Sounder’s technology is far ahead when it comes to brand safety and suitability. This new tool changes the future and opens up endless possibilities. Brands are now able to opt out of content they deem unsafe and inappropriate. Our partnership with Sounder has set a new benchmark for transparency in audio advertising that has been long overdue.”
How might we better serve you in the future? How would you rate our service?
media in particular – have an incredible opportunity to impact our lives and communities. Audacy leans into its strength – Audio – to build connection with our listeners. We support their well-being by sharing stories of mental health experiences. This authentic storytelling is the heart of our business and helps improve health outcomes too! That’s why the content we create for ‘I’m Listening’ features artists, athletes, and celebrities sharing their mental health experiences – we are living our belief, ‘Talk Saves Lives… We’ve raised more than $1.5 million for the American Foundation for Suicide Prevention; hosted a national mental health conversation with experts and listeners – all living our belief, Talk Saves Lives.” 
Companies hire consultants to avoid experiments. We improve results by customizing and implementing Best Practices proven elsewhere. So, I’m about to break a rule, because advertisers in a super-opportune category have become a noisy blur.
podcasting, downloaded audio, smart speakers and other sources of audio content… Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a complete view of the rapidly growing podcast audience.” Jon Kaiser is head of Nielsen’s agency and advertiser-direct businesses and he says, “The media landscape is evolving quickly and agencies have a vital need to understand how all the media puzzle pieces fit together. Edison’s insights are best-in-class and Nielsen is excited to work together with them to provide media planners and buyers with deep insights into the total audio landscape and the rapidly growing podcasting audience.”
daily morning program streaming on audio and video from 7:00 am to 10:00 am CT and available as a podcast that the company will produce, distribute and sell. Bring Me The News says, “Barnard will be joined by a co-host, producer, and a number of other guests and contributors. Barnard left KQRS on Dec. 23 after 37 years hosting 92 KQ’s Morning Show, which for a period in the ‘90s was the highest rated morning radio show in the entire country. As he prepared to leave the station, Barnard claimed in an interview with the Star Tribune he had been forced out the door at KQ by parent company Cumulus Media, which had described Barnard’s departure as a ‘retirement.’” Barnard’s new show is expected to debut sometime next month. On Monday of this week, KQRS launched its new morning show hosted by radio personality and former Black Crowes drummer Steve Gorman.
