Tag: AM/FM radio

Features

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

By TALKERS | by TALKERS

By Bill Bartholomew
Talk Host/Podcaster/Journalist/Musician

imFolks in the Gen Z and millennial demographics are heavily engaged in political issues, care about news in their communities and the world, and are constantly bombarded with content.  So why are they less likely to tune into and interact with news/talk radio than older demographics?

Talk radio has historically skewed older, and from an ad portfolio standpoint, is often targeted at the coveted 35-54 and 55+ demographics.  However, in a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.

For all of the anecdotal and hard evidence that terrestrial radio may be trending in a downward direction, the format continues to have a vast reach.  It is convenient to engage with it in automobiles, and occasionally in home or office settings.  Yet, while younger generations listen to radio, news/talk is not the format that they turn to by and large.

Unlike many digital-first content producers, radio retains a unique quality: authority.  By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment.  This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.

There are several steps that news/talk radio should pursue in earnest to adapt to the current climate of content consumption, particularly by younger listeners, that can reach, and most importantly, retain broader, younger, more diverse and more engaged audiences.

  1. Introduce younger people into the conversation.

Too often, Gen Z and millennials are skewered by older hosts, mocked for their perceived naivety, unchecked optimism and me-first approach.  While some of these qualities can be accurate, that approach reflects a disconnect between older generations and the experience of younger ones.  Millennials and Gen Z have grown up in a post-9/11 world replete with “endless wars”, the fallout from the 2008 financial crisis, runaway student debt, a massive housing crisis, the mental health stressors of social media, Covid19’s impact on traditional youth experiences, climate change, a deeply bifurcated political environment and a constantly evolving quest for social justice.  Through these experiences, younger generations offer an important perspective that should be assigned the same news value as experts from older generations.

Are you discussing shifts towards electric vehicles?  Bring on someone from Gen Z to share their perspective on why steps towards carbon neutrality are important to them.  Engaging a conversation on the president’s approval rating?  Perhaps younger conservative and leftist voices should be included in the conversation.  Discussing immigration?  How about the perspective of a younger member of a Latino organization?

By giving younger generations and more diverse guests a platform, stations can simultaneously expand their content and reach.  With consistency, the station’s brand will become more familiar to younger potential listeners who may be inclined to tune in to hear someone who shares their identity and perspective on – here’s that word again – a platform of authority.  Let the guest do the work of establishing the credibility and importance of your station or talk show to younger audiences by posting about their appearance on social media, sharing audio clips and mentioning to their peers.  It will build familiarity and trust among those generations, who in turn, will begin to tune in on a more regular basis.

Stations should also consider bringing more younger, competent voices into on-air roles, whether that be through reporting, segments, fill-in hosts, weekend shows or full-time hosts.

  1. Meet the audience where they are: their phones. 

As mentioned above, the convenience of simply turning on AM/FM radio is highly appealing in automobiles, though as Apple Carplay continues to adapt and evolve, digital-first content is likely to become as simple and convenient in the near future.

Talk radio needs to make consuming their product on smartphones as simple and direct as turning on a traditional radio.  This means no clunky websites, no lengthy pre-roll spots, a reliable stream connection and a “one touch” means of turning on and off the station.  This should also mean expanding talk shows to high-quality video livestreams, following in the footsteps of the top YouTube and Twitch performers; developing unique content for TikTok and Instagram; building podcasts that are focused on specific issues, and; providing interaction via text and chat.

Radio has the ability to be the ultimate livestreamer, social media influencer and podcaster, but rarely harnesses these platforms in a meaningful way.

It is not enough to simply strive to “expand a digital presence”; stations and shows must engage in the hard work of building platform-specific content with their brands.

  1. Music, cultural references and themes for the modern age.

A few weeks ago on a seemingly benign episode of the TV show FOX NFL Sunday, panelists Jimmy Johnson and Terry Bradshaw offered an example of the type of cultural adaptation that sophisticated writers and producers provide their brands.  While describing a fight between two football players, Mr. Johnson said something to the effect of “when it comes to these two, what’s that Taylor Swift song?”, and then in synch with Mr. Bradshaw, “bad blood!”.  It is highly unlikely that these two 70+ men listen to Taylor Swift’s music with any regularity or would simultaneously pull the “Bad Blood” reference.  Yet, with excellent preparation that played into the greater cultural moment as well as the specific, current Taylor Swift/NFL overlap, in a six-second span, FOX NFL Sunday was able to give the illusion that their panelists are contemporary, hip and plugged into “what is going on”.  Is your station or show plugged into what’s going on?  Do you use contemporary music for bumps?  Are your images – including headshots and social content – modern, interesting and engaging or are they more akin to a miscellaneous real estate agent?  You are a performer in an entertainment business that, while certainly paying homage to the past and lineage of the industry, must be contemporary in aural and visual presentation.  This goes for everything from wardrobe on video and in photo to fonts on graphic design.

How often do you or your producer read Pitchfork to learn about new music that is breaking this week?  How often do you or your producer read Variety to understand major trends that are happening in the broader entertainment industry?  What live events are you broadcasting from, covering and building partnerships with?  You should strive to be cutting edge.

  1. We need a friend now more than ever.

This is something that goes for all audiences, but particularly for younger ones.  It’s OK, in fact, great to be yourself, present yourself from your generation and retain the authoritative stance that has built your brand.  Take a look at the success that sports talker Mike Francesa enjoyed by leaning into his persona – and in turn – developing legions of younger listeners that fell in love with his dad-like delivery and frequent meltdowns.

Few things are as uncomfortable to see as a 40+ person dressing or acting like a teenager.  Younger listeners want that senior, experienced, trusted friend to entertain them, inform them, and at times, tell them that everything is going to be OK.  You can help make sense of the world for younger audiences, something that is absolutely essential in the modern era.

Through attracting younger listeners by including them in the conversation, effectively delivering content on smartphones, presenting a cutting-edge entertainment product and continuing to serve as a trusted friend, news/talk radio can greatly expand its reach, relevance and revenue.

To that point, some younger listeners who discover a radio station or show via any of the above entry points will likely work backwards to the traditional AM/FM dial.  Like the resurgence of vinyl records, AM radio in particular has the opportunity to become a hip delivery format for discerning younger listeners.

The big question is: are radio companies, stations and hosts prepared to do the hard work of reimaging their product?

 

Bill Bartholomew is a talk radio and podcast host/producer, journalist and musician based in Providence, Rhode Island. Email him at: william.f.bartholomew@gmail.com. 
Industry News

WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

By TALKERS | by TALKERS

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

Industry News

New Research Reveals AM/FM Powerful Platform for Movie Releases

By TALKERS | by TALKERS

The latest blog post from the Cumulus Media | Westwood One Audio Active Group presents data from content testing research firm Screen Engine/ASI that indicates AM/FM radio is a powerful platform to launch theatrical releases. In the case of the coming film The Expendables 4, Screen Engine /ASI’s Audience Engine surveyed 2,389 people exposed to the trailer for the film and questioned them about their desire to see the movie. The result was that “heavy AM/FM radio listeners are +17% more likely to want to see The Expendables 4 in the theater than heavy TV viewers and +15% more likely that the general population.” See the blog post here.

Industry News

Westwood One: Marketers Underestimate Consumers Time Spent with Media

By TALKERS | by TALKERS

According to this week’s blog from the Cumulus Media | Westwood One Audio Active Group, marketers and agencies tend to dramatically underestimate the amount of time consumers spend with certain media, including AM/FM radio. Based on data from Nielsen’s Total Audience Report, “Marketers/agencies dramaticallyim underestimate time spent with AM/FM radio. While they believe Americans spend 9% of their media time with AM/FM radio, the reality is 15%.” Why is this? The report cites two reasons. First, longtime ad agency executive Bob Hoffman says, “How can professional people who work in an industry that is largely constructed on media behavior be so astoundingly misinformed? The answer is pretty simple… marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.” Second, marketing professor Mark Ritson adds, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” Read the blog post here.

Industry News

WWO Audio Active Group: The Power of AM/FM Radio in Cars

By TALKERS | by TALKERS

This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research‘s “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.” Citing the Nielsen Fall 2022 survey, the study concludes: 1) 82,346,800 Americans listen to AM radio monthly; 2) 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news; and 3)ban One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” See the blog post here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

— NPR promotes Michel Martin to new a role as co-host of “Morning Edition.” Martin, who has been the host of the weekend edition of “All Things Considered” since 2015, takes over for Rachel Martin who is exiting to pursue other media opportunities. She begins working alongside Steve Inskeep, A Martínez and Leila Fadel on March 27.

— The Los Angeles Times’ James Rainey writes a profile piece this week about Tavis Smiley, former PBS personality and current owner of KBLA, Los Angeles – a talk station targeting the Black community. The piece addresses Smiley’s legal battles with PBS after he was accused of sexually harassing multiple women, the court case he lost and one he’s still involved in. It also looks at his efforts to reach the Black community via KBLA and its talk hosts. Read the LA Times story here.

— Edison Research is presenting a four-part series through its Edison’s Weekly Insights exploring the “power of traditional AM/FM radio in the U.S. This week’s edition reports, based on Edison’s Share of Ear study, “Listeners age 13+ in the U.S. spend 59% of their daily, ad-supported audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming services. AM/FM radio is the top ad-supported audio source for all ages in the U.S., including Gen Z (age 13-24) who spend 33% of their daily ad-supported audio time with AM/FM radio, more than for any other ad-supported platform.” Read the story here.

Industry News

VoodooVision Consumer Study Findings Revealed

By TALKERS | by TALKERS

NuVoodoo Media Services announces that it is releasing the results of its VoodooVision nationwide consumer study in a series of free webinars this month. The study of more than 5,300 respondents between the ages of 14 and 54 is intended to “guide marketers through the myriad options available in the digital media and audio entertainment space.” NuVooDoo says, “The VoodooVision consumer study findings reveal that despite the steady increase of Internet-connected infotainment systems in vehicles, broadcast radio continues to hold its own. It remains competitive with podcasts and DSPs (Digital Streaming Providers, such as Spotify, Apple Music, Pandora, and others) when consumers are in vehicles or public transit during the early morning and late afternoon commutes, and on weekends.” Respondents were asked to select a top preference from a list of audio entertainment choices and their top choices were (for morning commuters), broadcast FM/AM radio with 19% of the sample, followed closely by podcasts, with streaming coming in at third. The study indicates the competition is closer during the late afternoon commute, where podcasts and streaming barely eclipse radio as the top choice among commuters at 15% vs. 14% of the sample, respectively. And radio remains competitive as an audio entertainment favorite among listeners on the go during the weekend, sharing the top spot with DSP’s and eking ahead of podcasts. You can register now for one of the two remaining webinars here.

Industry News

WWO: Your Audio Campaign Can Be Measured

By TALKERS | by TALKERS

This week’s blog post from the Cumulus Media | Westwood One Audio Active Group reveals data that was presented during a panel at the recent Association of National Advertisers Audio Summit. The analysis of a campaign for IT services company CDW by attribution measurement firm LeadsRx, it was determined that “while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales. You can see the whole blog post here.

Industry News

Westwood One Audio Active Group: AM/FM Sells Cars

By TALKERS | by TALKERS

This week’s report from Cumulus Media | Westwood One’s Audio Active Group reveals the results of a study from data analysis agency Colourtext and UK commercial AM/FM radio industry group Radiocentre. Calling it the “largest and most comprehensive AM/FM radio ad effectiveness report in the world,” WWO says the study measured 59 tier-one auto campaigns for brands like Toyota, Honda, Land Rover, BMW, VW, Nissan, Volvo, Lexus, and Jaguar. The conclusion is that “AM/FM radio advertising generates significant increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners. See more about the study here.

Industry Views

Remaining Optimistic About Radio

By TALKERS | by TALKERS

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: Audible, Amazon, Pandora, Spotify, Google and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Westwood One Unveils NFL Postseason Audience Data

By TALKERS | by TALKERS

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry Views

Local News Matters Most

By TALKERS | by TALKERS

By Holland Cooke
Consultant

Why? Done right, it makes you special. Because new-tech audio competitors don’t do local news, and with most broadcast radio hours now robotic.

“Why waste your time with AM/FM radio?”

Responding to that recent SiriusXM Marketing campaign, NAB president & CEO Curtis LeGeyt:

  • “Unlike our competitors, listeners do not need to fork over a monthly subscription fee, purchase a program or afford an expensive mobile data plan.”
  • “During times of emergency, Americans are not told to turn to SiriusXM for lifeline information. They are not going to get emergency alerts, hear up-to-the-minute reporting or find out where to get help on Pandora or Spotify. No other audio medium can replicate our service when lives are in danger.”
  • “Broadcast radio also provides an engine for economic activity. When local businesses want to get the word out about their goods and services, local radio stations provide an affordable way for them to advertise and reach the consumers who live in their area.”

These are not “normal” times

  • When Trump was on the front burner, his controversies alone changed daypart-to-daypart, even hour-to-hour. The talk part of the news/talk format remains largely static, no minds change. But our news content is dynamic.
  • In a monsoon in Las Vegas (NOT a misprint) someone drowned; and video of rain cascading through the ceiling onto blackjack tables at Planet Hollywood went-viral. We prayed as Kentucky drowned and Buffalo got snowed-under. After tumbleweeds piled-up around her Colorado home blocking windows and doors, Marlies Gross told AccuWeather: “We have so many fires here, and we have a drought and those tumbleweeds, they would just go up and explode into flames all over, and we probably would go with it.”
  • After 2+ years of arguing about vaccines, Polio is back and COVID is back again’ and RSV isn’t just a kid thing. Increasingly noticeable in my travels: Without being required to, people are re-masking.

It’s easier to add Occasions than Duration-per

Translation: There’s little we can do to keep someone sitting in a parked car with the key on Accessories. And AM/FM has never had more competition. So, to keep ‘em coming back, keep telling them something they can’t hear elsewhere, and make it sound different than last hour.

And TELL THEM that’s what you do:

  • “Are you on-the-road? Stay up-to-speed with us!”
  • “What happened since breakfast? We’ll tell you before dinner.”
  • “Stay close to the news.”

Be known for knowing. And tell them when and how you’ll tell them, on various devices.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke 

Front Page News Industry News

Monday, July 18, 2022

By Editor | by Editor

Pending Business: SiriusXM’s Chutzpah. Radio sales pro Steve Lapa says AM/FM radio needs a stronger response to attacks like the broadside leveled at it by SiriusXM last week in its “Why waste your time with AM/FM radio? campaign. “Timing is everything and as much as it hurts, the “Why waste your time?” ad was well played. AM/FM radio can’t afford to ignore a broadside attack. Playing the local, free and emergency cards is a solid first step. Every AM/FM radio listener and advertiser can use a reminder. Just like a utility, we take it for granted until it’s not there when you need it.” He offers three concepts for development that support radio’s value. Read it here.

Monday Memo: Dine with Seinfeld’s Parents. Consultant Holland Cooke continues his month-long series “Inflation Hacks, money-saving tactics for your listeners (and yourself).” In this week’s column, HC offers “escape from Ramen, and your dentist!” Read it here.

‘The Big Picture’ Panel Video from TALKERS 2020 Posted. Today (7/18), the video of the panel discussion titled, “The Big Picture,” from the recent TALKERS 2022 convention at Hofstra University is posted. The panel was moderated by TALKERS magazine publisher Michael Harrison (who was introduced by Dottie Herman, vice-chair, Douglas Elliman Real Estate and host of “Eye on Real Estate” heard on WNYM, New York “AM 970 The Answer”) Panelists included: Vince Benedetto, CEO, Bold Gold Media Group; Lee Habeeb, host/producer, “Our American Stories”; Kraig Kitchin, CEO, Sound Mind, LLC; Josh Leng, CEO, Talk Media Network; and Chris Oliviero, president/market manager, Audacy New York. See the video here.

Salem Rises to Prominence in Conservative Media. In a profile piece published in TALKERS magazine today (7/18), executive editor Kevin Casey chronicles some of the history of Salem Media Group and highlights the company’s steadily growing prominence in the conservative media universe. At the very heart of Salem Media Group is its philosophy and mission. Co-founder and executive chairman of the board Ed Atsinger says, “Salem’s leadership enthusiastically embraces the concept of American exceptionalism – that America is unique in human history as a place where no matter your social status, your ethnicity, your religion, or your country of origin the American dream is available for the taking. Today there are ideologies conspiring to tear us apart by promoting identity politics under such euphemisms as ‘critical race theory.’ Salem is committed to do all that we can to counteract the forces that would tear us apart, and we have created a company uniquely positioned to achieve that goal. Fortunately, there are enough Americans committed to religious faith and conservative values to help us achieve that goal.” Company SVP of spoken word format Phil Boyce states, “When I joined Salem’s team in early 2012, I had no idea the company was positioned to explode onto the conservative landscape like it did. My 14 year’s experience programming WABC in New York – the most-listened-to news/talk station in the nation – had prepared me well for the explosive times we were about to enter at Salem. We’ve been in a culture war for years in this country, and Salem is able to use its assets to further the cause, doing good, while informing and entertaining our audience.” Read the entire story here.

LiveOne to Spin Off PodcastOne into Separate Company. On Friday (7/15), LiveOne revealed its intention to spin off wholly owned subsidiary PodcastOne, as a separate public company to be listed on a national exchange and its plan to dividend a portion of PodcastOne’s common equity to LiveOne’s more than 15,000 stockholders as of a future record date. LiveOne says it hopes to complete the spin-off be year’s end. Related to the anticipated spin-off, PodcastOne closed a private placement financing of convertible notes and warrants totaling approximately $8.1 million prior to offering expenses, including $3 million invested by LiveOne, whereby the terms of the financing value PodcastOne at a pre-money valuation of $60 million. LiveOne CEO Robert Ellin states, “The goal of both our management team and board of directors is to maximize stockholder value. PodcastOne has been a tremendous addition to LiveOne since our acquisition in 2020, and we feel strongly that the market value of our stock dramatically undervalues the sum of our parts, which includes our PodcastOne subsidiary. Upon the successful completion of the spin out, we believe PodcastOne will be the only major pure play podcast company trading on a national exchange.” PodcastOne president, Kit Gray comments, “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac’s list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”

Round Four of June PPMs Released. The fourth and final round of ratings data from Nielsen Audio’s June 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s June 2022 sweep covered May 26 – June 22. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds eight-tenths to finish the survey with an 8.0 share (weekly, 6+ AQH share) that lifts it to the #3 rank, while Curtis Media Group’s crosstown news/talk WPTF is up two-tenths for a 1.7 share good for the #17 rank. Good Karma Brands’ news/talk WTMJ, Milwaukee solidifies its #1 finish after adding 1.1 shares for an 11.4 share finish, while iHeartMedia’s crosstown news/talk WISN sheds six-tenths for a 9.0 and falls back to the #3 rank. Cumulus Media’s news/talk WWTN-FM, Nashville adds a full share for a 6.9 share finish but remains in the #4 rank. Cox Media Group’s news/talk WOKV-FM, Jacksonville remains ranked #2 after dipping four-tenths for a 9.2 share finish. See Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first three rounds) here.

Up on the Roof.  Posing for promo shots on the roof of the Imperial Square Building (that housed the radio station) in Hempstead, Long Island during the Winter of 70-71 is the original airstaff of the legendary progressive rock station WLIR. Pictured (l-r): Richard Neer, Pete Larkin, Don K. Reed and Michael Harrison. All went on to colorful and groundbreaking careers in the media. Reed, who would serve for many years at WCBS-FM, New York, died over the weekend. His cause of death was not reported but it is believed he had been battling heart issues. You can see the memorial tribute video created by Art Vuolo here.

KXEL, Cedar Rapids Celebrates 80th Anniversary. Pictured above is Iowa Governor Kim Reynolds signing the document declaring Thursday, July 14 “KXEL Radio 80th Anniversary Day” in the state. Standing next to her looking on is KXEL host and program director Jeff Stein. The NRG Media news/talk station was the first station in the U.S. to sign on with the maximum 50,000-watts on a clear channel signal. It first took to the air at 5:30 am on July 14, 1942, from studios in downtown Waterloo, Iowa. It was founded by Joe DuMond, a Waterloo native who came to national prominence portraying “Josh Higgins of Finchville” on NBC Radio in the 1930s and 1940s.

Biden in Middle East, Midterms/2024 Presidential Race, The Economy, Uvalde Report, January 6 Hearings, Russia-Ukraine War, COVID-19, European Heatwave/Wildfires Among Top News/Talk Stories Over the Weekend. President Joe Biden’s trip to the Middle East and his meeting with Saudi Arabia’s Mohammed bin Salman Al Saud; the November midterm elections and speculation about the nominees for president in 2024; the high inflation rate, unstable stock market, and fears of a recession; the release of the Uvalde School Shooting report; the ongoing January 6 hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; the climbing rate of subvariant BA.5 COVID cases in the U.S.; the intense heatwave gripping Europe and the Mediterranean wildfires were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Wednesday, June 22, 2022

By Editor | by Editor

Political and Cultural Polarization Addressed at TALKERS 2022. At the recent TALKERS 2022 convention held on June 10 at Hofstra University on Long Island, five talk radio hosts representing various political perspectives participated in the panel discussion “Maintaining Integrity in Times of Political and Cultural Polarization.” The panel was moderated by WPHT, Philadelphia talk show host Dom Giordano (below), who was introduced by WINS, New York morning drive anchor Lee Harris.

 

WCHV, Charlottesville talk show host and program director Joe Thomas takes part in the “Maintaining Integrity in Times of Political and Cultural Polarization” panel.

 

KOA, Denver talk show host Mandy Connell speaks during her appearance on the “Maintaining Integrity in Times of Political and Cultural Polarization” panel.

 

WRVA, Richmond afternoon drive talk host Jeff Katz makes a point during his appearance on the “Maintaining Integrity in Times of Political and Cultural Polarization” panel.

 

GCN nationally syndicated talk show host Dr. Daliah Wachs during her appearance on the “Maintaining Integrity in Times of Political and Cultural Polarization” panel.

 

WICC, Bridgeport, Connecticut talk host and Connecticut probate judge Lisa Wexler speaks on the “Maintaining Integrity in Times of Political and Cultural Polarization” panel.

 

Complete TALKERS 2022 Session Videos Being Posted TALKERS magazine is posting complete videos of each session from the TALKERS 2022 convention held on Friday, June 10 at Hofstra University. The video of the “Morning Greetings” session has been posted. This session includes: TALKERS 2022 emcee and TALKERS VP/executive editor Kevin Casey; the National Anthem performed on saxophone by WOAI, San Antonio and Compass Media Networks nationally syndicated talk host Joe “Pags” Pagliarulo; the “Welcome to Long Island” speech by JVC Broadcasting president/CEO John Caracciolo; the “Morning Wakeup” from FOX News Radio host Jimmy Failla; “A Gathering of Friends and Colleagues” presentation from Premiere Networks and FOX News Channel star Sean Hannity; and “Talk Radio in the Post-Rush Era” from Premiere Networks talk host Buck Sexton. See the video here.

 

KOA, Denver Programmer Greg Foster Among Staffers Let Go by iHeartMedia. The staff reductions taking place at iHeartMedia hit the Denver cluster recently with program director Greg Foster among those getting their pink slips. In addition to Foster, Tim Spence – program director for KHOW, Denver and KCOL, Fort Collins – was also let go, as was talk host Mike Rosen and producer for Mandy Connell’s program, Dave Lauer. Foster tells TALKERS magazine, “As for me, I’m certainly grateful for my 22-years with iHeart/Clear Channel. It was a good run!”

 

Westwood One Blog Reveals Results of Online Sports Betting Study. The CUMULUS MEDIA | Westwood One Audio Active Group commissioned MARU/Matchbox to conduct a national brand awareness study of online sports betting brands and it surveyed 1,252 adults 21-plus in February. The study consisted of 483 respondents were from states that have legalized sports betting and 769 respondents were from states that have not. Some of the ley findings include: 1) The ideal target for online sports betting are adults 35-54 who are married, have kids, and work full time. Nearly half of those most interested in online sports betting are adults 35-54 (48%). Women are becoming more interested in online sports betting. The gender profile of those interested is more evenly distributed (men 54% vs. women 46%); 2) Based on media habits of online sports betting intenders, the optimal media allocation is 54% AM/FM radio and 48% TV. Compared to TV viewers, AM/FM radio listeners have far more experience with online sports betting, greater interest, greater awareness of, and greater engagement with online sports betting brands; 3) The audio sports betting media plan should contain a wide array of AM/FM radio programming formats and podcast genres. Those interested in online sports betting listen to a broad array of podcast genres and AM/FM radio programming formats beyond just Sports programming. Audio media plans that focus mostly on spoken word (news/talk and sports) will miss the majority of those who are engaged with online sports betting. Based on AM/FM radio programming format preferences among those interested in online sports betting, the ideal allocation is 20% of impressions to rock and then 10% each to the rest of the formats (classic rock, news/talk, sports, classic hits/oldies, country, Top 40, urban, and adult contemporary); and 4) Audio media plans should emphasize reach over frequency and increase weight to reach 60% of the market. Recent monthly AM/FM radio plans are only reaching 38% of the market. Brands should seek to reach at least 60% of the market each month.

 

AdLarge Names Brian Egan Director of Digital Content and Strategy. Joining AdLarge as director of digital content and strategy is Brian Egan, who most recently was creator and co-founder of Inlet TV, a digital multi-media live streaming platform focused on highly scalable HTTP live streaming technology. In his new role with AdLarge, Egan will “spearhead the expansion of strategic discovery methods to uncover new talent and content creators in order to develop authentic and re-imagined advertising opportunities for clients.” AdLarge co-CEO Cathy Csukas says, “Throughout his career, Brian has had the opportunity to work with some of the largest podcasters in the world and brings an impressive depth of experience and entrepreneurial vision to the company. With his leadership, we’re focused on finding new marketing and content opportunities and look forward to reaching new levels of success for our clients in 2022.” Egan comments, “I can’t express how excited I am to join this incredible team of industry-leading professionals. I’m looking forward to contributing to the inspired work they already do for their content partners, with an eye toward expanding their footprint in emerging markets and products. For anyone looking to connect on podcast content, technology, or to just make an introduction – my inbox is wide open!”

 

Townsquare Media Closes on Cherry Creek Acquisition. The deal for Townsquare Media to acquire 34 radio stations in nine markets from Cherry Creek has closed. Townsquare is paying $18.75 million for the stations in Butte, Great Falls, and Missoula, Montana; Montrose, Colorado; Sierra Vista, Arizona; St. George-Cedar City, Utah; Tri-Cities and Wenatchee, Washington; and Williston, North Dakota. Townsquare is divesting six radio stations in Missoula, Montana, to Anderson Broadcasting, Legacy Broadcasting (a non-profit organization), and Missoula Community Radio (also a non-profit organization), and is placing two radio stations in Tri-Cities, Washington in a divestiture trust. This transaction is being funded with cash on hand and Townsquare CFO Stuart Rosenstein states, “This acquisition represents a compelling use of capital that aligns with our priorities of investing in our local business through both organic investments and prudent acquisitions that support our revenue and profit growth. This acquisition is net leverage neutral and due to the strong cash generation of our business and the acquired assets, will not impact our ability to reach our goal of 4x net leverage by year end.” KALIL & CO., INC. was the exclusive broker for this transaction.

 

ESPN Cleveland Hosts Inaugural Block Party. To celebrate the beginning of summer and to show off their new studios, Good Karma Brands’ WKNR-AM “ESPN Cleveland” will host the inaugural Block Party, presented by MGM Northfield Park, tomorrow (6/23) from 9:00 am to 7:00 pm. Fans can hear their favorite ESPN Cleveland hosts broadcast live, on stage, throughout the day. In addition to live show broadcasts, a second stage will host live music from a variety of local bands, vendors will sell local food and beverages, fans can participate in games with prizes, and even “dunk” their favorite ESPN Cleveland talent in the dunk tank. In addition, Cleveland’s pro sports teams are taking part in the event and all proceeds from it will benefit Muttley Crue Rescue – which rescues, cares for, and re-homes neglected, abused and/or homeless dogs. ESPN Cleveland host Tony Rizzo states, “The block party is going to be great opportunity for fans, partners, and teammates to get together after a long two years. I know the highlight of the day will be Aaron Goldhammer in the dunk tank!”

 

FABULOUS OFFER: Epoch Times Extraordinary Freebie to TALKERS 2022 Attendees Temporarily Extended to All TALKERS Subscribers.  One of the most popular perks of the recent TALKERS 2022 conference held on Long Island (6/10) was a free lifetime digital subscription presented to all of the event’s attendees by The Epoch Times. The 20-plus year old international newspaper based here in the United States is a favorite of news/talk media hosts.  The rapidly growing publication is known for its independent reporting and devotion to upholding the First Amendment and American democracy.  Readers of TALKERS interested in receiving a lifetime digital subscription – no strings attached – can do so by clicking here.

 

New C. Crane Emergency Radio a Big Hit at TALKERS 2022. The first 200 registrants to arrive at the recent TALKERS 2022 convention on June 10 were surprised and delighted to find a real prize individually handed to them by iconic radio manufacturer/distributor C. Crane for their conference goodie bag. Each attendee received an amazing CCRadio Solar radio unit – valued at $99.99 retail – and the result was raves all around. The CCRadio Solar is a small digital portable radio that is successful as an emergency radio but the form and format function invite its owner to use it daily. Placed in a sunny window it’s perfect for the morning news. Audio is a surprise; it’s accurate, pleasing and has two modes. A miser mode to conserve battery power in a true emergency and a high-power mode for an even better audio experience. Reception is good for the size. The almost brick-size depth and unique UV resistant rubber perimeter is concave on the bottom which makes it inherently stable. The flashlight is above average in brightness and color because of the selected high-quality LED. The hand crank folded (that’s right, it can be cranked for power) and inlaid on in the back is the only visible clue that it’s an emergency radio. The included lithium-ion battery can be recharged by wind-up, solar panel, your USB port, or optional AC power adapter (not included). When the lithium-ion battery is fully charged, the radio will run more than 50 hours or charge your phone from the approximately 50% level to 100% level. It can also be powered by three “AA” alkaline batteries (not included) for approximately 50 hours in low power mode or 35 hours in high power mode. C. Crane founder Bob Crane tells TALKERS, “I brought the first CCRadio Solar home and my wife absconded with it until our designer/illustrator had to beg to get it back for documentation. To get it back from him was also overly arduous. I have never seen a radio so coveted. It is about hand size and it stays charged in a sunny window with an oversize solar panel which means it may not need a power assist for years.” To learn more about this fabulous device and enjoy a TALKERS discount on C.Crane purchases, please click here.

 

Broadcasters Foundation of America Announces Radio Giving Day. The Broadcasters Foundation of America announces its first annual Radio Giving Day taking place on Wednesday, June 29 and calls it “a day to come together as one community with one common goal – to support radio professionals in need of financial assistance due to a critical illness, accident, or disaster.” In addition, the campaign aims to raise awareness of the charitable mission of the Broadcasters Foundation so that a radio professional in acute need can apply for aid. BFoA co-president Tim McCarthy says, “We need to make sure everyone working in radio stations across America is aware of what we do. It’s a tragedy to think that one of our colleagues in need might qualify for aid but doesn’t know about us. We’re asking everyone in radio to spread the word, especially if they know someone who we might be able to help.” The Broadcasters Foundation is encouraging radio groups and stations to implement employee donation drives in support of Radio Giving Day. Several media companies and radio station groups have already committed to helping the Radio Giving Day initiative, including Alpha Media Group, Audacy, Beasley Media Group, Connoisseur Media, Educational Media Foundation, Good Karma Brands, iHeartMedia, Independent Broadcasters Association, Premiere Networks, Salem Media Group, Skyview Satellite Network, Spanish Broadcasting System, and Townsquare Media.

 

TALKERS News Notes. A new program is launching on SportsMap Radio Network on Saturday, July 2, from 11:00 am to 12:00 noon ET. “The Game Before the Money” pairs football author, podcast host, and oral historian Jackson Michael with author and former NFL executive Upton Bell. Michael and Bell reveal stories that few fans have access to or even know exist. The weekly, hour-long program merges narratives from the NFL’s past with today’s headlines and compares yesteryear’s All-Americans with current college stars. GOW Media CEO David Gow states, “This is a highly entertaining and informative program. Jackson and Upton are both amazing storytellers. This is a wonderful addition to our network.”…..SiriusXM is recognizing the 50th anniversary of the passing of Title IX with special programming on SiriusXM’s Mad Dog Sports Radio channel and on the SXM App that highlights the impact the law had on the future of women’s sports. On June 23, 1972, the federal civil rights law (Title IX) was passed as part of the Education Amendments of 1972, prohibiting discrimination based on sex in any school or education program that receives funding from the federal government. The introduction of Title IX led to a considerable increase in the number of females participating in organized sports within American academic institutions and is considered to have been a significant step forward in the advancement of equality and equity for women and girls in sport. Tonight at 6:00 ET, SiriusXM’s Linda Cohn hosts “Title IX at 50,” which will examine the impact of Title IX on the world of sports, highlight significant moments that followed the passage of the law, and tell the stories of several groundbreaking women who have excelled in various sports.

 

The Economy, Primary Elections, Gun Legislation, SCOTUS Religious Education Ruling, January 6 Hearings, Russia-Ukraine War, Heatwave/Western Drought Among Top News/Talk Stories Yesterday (6/21). The high price of gas & food, President Joe Biden’s considering federal gas tax relief, the sinking financial markets, and concerns about a recession; Tuesday’s primary elections for November’s midterms and Donald Trump’s influence over the GOP; Senate negotiators reach a deal on bi-partisan gun legislation; the Supreme Court rules against Maine’s ban on taxpayer funding for religious schools; the continuing January 6 Committee’s hearings; Russia’s ongoing invasion of Ukraine and its impact on the global economy; and the intense heatwaves taking place in the U.S. and abroad and the drought affecting the Western U.S. were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Thursday, June 2, 2022

By Editor | by Editor

Triton Digital Releases Streaming Metrics Ranker for April. The monthly rankings of streaming properties in the U.S. for the month of April have been released by Triton Digital. The ranker is based on Average Active Sessions (calculated by dividing Total Listening Hours by the number of hours within the reported time period). The following is based on listening in the U.S. for 6am-12am Mon-Sun. This month, iHeartRadio is #1 with 300,843 AAS, followed by NPR Member Stations at #2 (73,677 AAS), and Audacy at #3 (67,798 AAS). Other radio-related companies finishing in the top 25 include Cumulus Streaming Network at #4 (42,061 AAS), Beasley Broadcasting Corporate at #7 (19,207 AAS), Hubbard Broadcasting at #8 (15,095 AAS), Salem Communications at #11 (8,816 AAS), Urban One at #12 (8,456 AAS), and Bonneville International at #13 (7,358 AAS). See the complete ranker here.

 

Edison Research to Present ‘The Smart Audio Report’ Five Years In. On June 16, Edison Research will present a live webinar to reveal the results of its The Smart Audio Report 2022. Edison says that back in 2017, it and NPR went into the homes of smart speaker owners to learn how the new technology was being integrated into people’s lives for the original Smart Audio Report. Five years later, they revisited some of those same families to see how they have grown and how their usage of voice assistant technology has changed. “The 2022 installment of the Smart Audio Report will not only offer an update on some of those original families, but also fresh data from a recent national study that measures attitudes around voice tech among those who use it and those who don’t.” Ahead of the June 16 webinar, Edison reveals that recent data shows (for people 13+) share of time spent listening to audio on a smart speaker breaks down as follows: Streaming Audio (Spotify, Pandora, etc.) 41%, AM/FM Radio 13%, YouTube (music and music videos only) 11%, SiriusXM 11%, Owned Music 8%, Podcasts 8%, Audio Books 7%, and Other 1%. You can get more information about the webinar and register here.

 

Conservative Commentator Tomi Lahren to Host Outkick Programs. Conservative media figure Tomi Lahren is joining OutKick Media to host the evening program “Tomi Lahren is Fearless,” premiering on June 20. New episodes will air every Monday, Wednesday, and Thursday at 7:00 pm ET and will be available on demand on YouTube and social channels as well as outkick.com later this summer. Outkick SVP Gary Schreier says, “Tomi has amassed a loyal following throughout her career, and we are excited to bring her signature style and insights to our highly engaged audience at OutKick where she will be an invaluable addition to our expanding programming lineup.” Additionally, Lahren is being named the exclusive voice of “FOX News Commentary” where she will offer her perspective on everything from pop culture to politics with a 60-second FOX News Audio produced feature. The segment will be syndicated three times per weekday across more than 160 FOX News Radio stations.

 

Hutton, Withrow, and Kuharsky Return to Nashville Airwaves. According to a report in The Tennessean, the sports talk program “OutKick 360,” hosted by Jonathan Hutton, Chad Withrow, and Paul Kuharsky and formerly known as “Midday 180,” is returning to the Nashville market on the radio. The program has been broadcast digitally on Outkick.com since January of 2021. It originally aired on Cumulus Media’s WGFX-FM “104.5 The Zone.” Beginning on June 13, the show will air from 2:00 pm to 5:00 pm on Cromwell Media’s WBUZ-HD3/W235BW “94.9 The Fan” – sister station to sports talk WPRT-FM “ESPN 102.5 The Game.” Station program director Chase McCabe says, “One of my goals as the new PD was to figure out a way to add ‘OutKick 360’ to our talented lineup. Re-imagining 94.9 as ‘The Fa’n made that possible because not only do we add three voices that Nashville knows, but we are able to bring Dan Patrick and Colin Cowherd back to the Music City. It’s a huge win for us and for our city.”

 

TALKERS News Notes. Today is the beginning of the 2022 Women’s College World Series at USA Softball Hall of Fame Stadium in Oklahoma City and Cumulus Media’s Westwood One – the official audio partner of the NCAA – is broadcasting every game of the series…..A new podcast titled “R&B Money” hosted by Grammy-nominated singer-songwriter-producer TANK and his business partner, multi-platinum singer-songwriter-music executive J. Valentine is launching on iHeartMedia’s and Charlamagne tha God’s Black Effect Podcast Network. The series “is for the super dedicated R&B fan, highlighting everything from Marvin Gaye to Pink Sweat$. ‘R&B Money’ has produced an exciting space for artists & executives in the game to reminisce with exceptionally compelling storytelling while building a place of discovery for the fans.”…..Journalist Katie Couric is releasing a new iHeartRadio Original special limited podcast series titled, “Abortion: The Body Politic.” In this series, she speaks with historians, doctors, activists, reproductive justice leaders, everyday women who have had abortions, and others to discuss the realities of a country without Roe v. Wade. Guests on the program will include Gloria Steinem; Mary Ziegler, foremost abortion law expert; Jessica Chastain, Academy Award-winning actress; Busy Philipps, actress and activist; Dr. Warren Hern, abortion doctor; and more.

 

Tulsa Hospital Shooting/Uvalde Aftermath, Inflation-Recession Fears, Russia-Ukraine War, Midterms/Trump & the GOP, Durham Investigation, COVID-19, Queen’s Platinum Jubilee, Depp-Heard Verdict Among Top News/Talk Stories Yesterday (6/1). A shooting at a Tulsa medical center claims the lives of four and the aftermath of the Uvalde, Texas school massacre; the still-rising price of gas & food and concerns about a recession; Russia’s ongoing invasion of Ukraine, its effects on the global economy and Vladimir Putin’s threats of nuclear force; the primary races for the midterm elections and Donald Trump’s influence over the GOP; special counsel John Durham’s probe into the Trump-Russia investigation; the high rates of COVID-19 in parts of the U.S.; Queen Elizabeth II’s Platinum Jubilee; and the verdicts in the Johnny Depp–Amber Heard defamation case were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, May 17, 2022

By Editor | by Editor

Radio One Names Jeff Rickard Program Director for Sports Talk WFNZ, Charlotte. Sports talk radio pro Jeff Rickard is named program director for Radio One’s WFNZ-AM/FM. Rickard most recently served as brand manager for Audacy’s WEEI-FM, Boston. Prior to that, he was PD and morning host at Emmis’ WFNI, Indianapolis. During his career he’s also served with Comcast, ESPN Radio, and Sirius XM. Radio One RVP Marsha Landess comments, “We are committed to making sports radio even bigger in Charlotte, adding the 92.7 FM signal in March was just the beginning of that commitment. Having a successful veteran like Jeff Rickard join our team will help take us to the level that a passionate sports city like Charlotte deserves. Jeff brings to WFNZ extensive sports experience, talent, drive, and a passion for success. He will be a great complement to our incredibly talented local Charlotte on-air team. After our first conversation I knew he was the one to take us to the next level. As the flagship station for the Charlotte Hornets as well as Charlotte FC we are looking forward to an incredibly successful future with Jeff leading the charge.” Rickard adds, “I had been planning on taking a professional sabbatical this year but after meeting with Marsha Landess and learning more about Radio One, I began to get more excited to get back to work. Radio One as a company, combined with Marsha’s leadership and the potential for WFNZ, was just too appealing to not be a part of. I am extremely grateful to Radio One for this opportunity and can’t wait to start working with the talented staff in Charlotte. My family and I are all in on this situation and can’t wait to get started on this new chapter.”

 

Round One of April PPMs Released. The first of four rounds of ratings information from Nielsen Audio’s April PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s April 2022 sweep covered March 31 – April 27. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM/WLIR-FM dips two-tenths, posting a 3.6 share (weekly, 6+ AQH share) but remains ranked #8. Audacy’s crosstown all-news WINS is up one-tenth, finishing the survey with a 4.2 share and rises to #6. iHeartMedia’s news/talk KFI, Los Angeles climbs four-tenths to wrap the survey with a 5.1 share and climbs to the #3 rank, while Audacy’s all-news KNX-FM loses half a share for a 3.4 share finish and falls to the #8 rank.  In Atlanta, Cox Media Group’s news/talk WSB-AM/WSBB-FM sheds a half share but remains ranked #3 on the strength of a 6.4 share. Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5” is ranked #1 in the Middlesex-Somerset-Union market despite losing seven-tenths and finishing with a 6.1 share. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

 

FMR Associates-Eastlan: Radio Listening Rises 31% in Last Six Months. According to a study conducted in March and April for FMR Associates and Eastlan Ratings clients to determine usage levels of local AM/FM radio compared to the period six months prior, a number of positive conclusions were reached. The study reveals that in the last six months, weekly AM/FM radio listening is on the increase: 31% indicate they are listening to radio more, compared to 18% listening less. This finding is regardless of sex, age or market rank. FMR Associates-Eastlan says, “This unique finding bodes well for traditional radio growing as the pandemic comes to an end and even as more audio options such as podcasts and streaming platforms are available.” Digging deeper, the study found that the increase in weekly AM/FM listening is greatest among adults 25-44 at 37%. Men and women are equally increasing their listening time with AM/FM radio. More people going back to work, commuting and some cutting back on subscription audio or video services are among the primary factors cited for increased AM/FM consumption. Also, current weekly AM/FM radio listening is at 86% in the 25 to 64 age group. Significantly, cume listening is strong and consistent regardless of age, sex, market rank or geographic region. The statistically projectable national survey of 25 to 64 year-old adults from the thousands surveyed each month by Eastlan was demographically balanced and geographically representative.

 

Audacy’s State of Audio Explores Key Audio Trends. The second edition of Audacy’s “State of Audio” e-book that details key insights relevant to the listeners, creators and advertisers revolutionizing audio has been released. Some of the key metrics from the guide include: 1) Audio revenue outpaced video in 2021. Per the latest IAB Advertising Revenue Report, audio streaming revenue is up +59% YOY. And audio streaming growth is outpacing investments in video, social and search; 2) Audio usage has eclipsed TV, including CTV Audio reaches everyone, with 99% of US adults reporting using audio monthly. And that’s more than the total use of TV, including connected devices. (Source: Nielsen, Q4 2021); and 3) Time spent listening on AM/FM streaming and podcast content has increased +64% from 2015 to Q1 2022. (Source: Edison Research, Share of Ear Study, Q4 2015-Q1 2022). Audacy chief marketing officer Paul Suchman comments, “Audio is a trusted companion to hundreds of millions of listeners and more than any other medium, the best way creators across the globe connect with their audiences authentically and intimately at scale. Our second edition of the ‘State of Audio, The Disruptors: The Listeners, Advertisers, and Creators Revolutionizing Audio’ focuses on the people, strategies, and content shaping Audio’s meteoric rise as a must have media for marketers.” See more here.

 

KBLA, Los Angeles Debuts ‘A More Perfect Union.’ A new weekend program is launching this Sunday (5/22) on Smiley Audio Media’s KBLA, Los Angeles. “A More Perfect Union,” hosted by journalist, educator, and KBLA “Talk 1580” chief national political analyst Dr. Nii-Quartelai Quartey. Airing from 10:00 am to 12:00 noon, the program is a “national public affairs program, featuring notable journalists, industry leaders, lawmakers, changemakers, tastemakers, and ordinary people motivated to do their part to reach beyond today’s divisions; make sense out of news of the day and offer listeners a chance to build a more perfect union.” Smiley Audio Media owner Tavis Smiley says, “Now more than ever the Black constituency must first be made aware, and then armed with information that can help advance the issues we care about and repel the ideas that are antithetical to the best interests of our community. The time is now for ‘A More Perfect Union,’ which is a weekly show designed to keep our community in the know with a moderator like Dr. Quartey, who keeps his ear to the ground and his heart attuned to the causes we care about.”

 

‘100 Years of WGN Radio’ to Air on WGN-TV. On Thursday (5/19) at 7:00 pm, the special program, “100 Years of WGN Radio: A Retrospective,” will air on WGN-TV, Chicago. The 45-minute documentary produced by WGN Radio tells the story of the station, starting with its beginnings in 1922 when it was founded by Chicagoans Thorne Donnelley and Elliott Jenkins as WDAP, to highlighting moments throughout its century of history up to present day. Viewers will see the faces of familiar voices, including Bob Sirott, John Williams, Lou Manfredini, Steve King and Johnnie Putman, Dave Eanet, Mary Van De Velde, Dave Plier, and others, reflecting on their experiences at the station and sharing memorable moments. The program will be re-broadcast on Sunday, May 22 at 2:00 pm CT on WGN-TV.

 

Tim Hartlage Returns to Salem to Lead Sales in Nashville. Radio management pro Tim Hartlage is returning to Salem Media Group to serve as general sales manager for the company’s Nashville operations. Hartlage served as GSM and then general manager for the company’s Louisville station group from 2005 to 2015. He says, “Leaving Salem in 2015 to plant a much-needed church and ministry in Louisville’s southwest area, my old neighborhood, with my wife Jennifer, was one of the toughest decisions we had ever made. Returning to Salem and joining the Nashville team as general sales manager was one of the easiest. Salem Nashville is in an incredibly vibrant market with a great reputation. It’s great to be a part of the Salem Family again. It feels like a homecoming.”

 

Buffalo Shooting/Great Replacement Theory, the Economy, Russia-Ukraine War, Midterms/Trump & the GOP, COVID-19, and UFO Hearing Among Top News/Talk Stories Yesterday (5/16). The aftermath of the deadly Buffalo shooting and talk of the Great Replacement Theory; the financial markets, inflation, and concerns about a major recession on the horizon; Russia’s ongoing invasion of Ukraine and Vladimir Putin’s threats against Finland and Sweden; the primary races for November’s midterm elections and Donald Trump’s influence over the GOP; the rising number of COVID-19 cases in the U.S.; and today’s scheduled congressional hearing on UFOs were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Analysis

Moms and Media 2022

By Editor | by Editor

Webinar notes by
consultant Holland Cooke

 

BLOCK ISLAND, RI — JUST in time to remind the otherwise-forgetful that Her special day is just yonder, “The Research Moms” at Edison Research update their annual report. You can download it – or watch a video of Thursday’s narrated presentation – at EdisonResearch.com.
This survey defines “Mom” as having a child 18 or younger at home. Her average age 41. And her media habits are changed since – and because of – the pandemic.

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Advice

Monday Memo: Is Your Show the Dog? Or the Tail?

By Editor | by Editor

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — Lots of response to last week’s “Weekend Warriors, Renegotiate.” SOME stations were horrified by what I’m telling their brokered ask-the-expert hosts. SMART stations already offer the win-win template I outlined. ICYMI: https://www.talkers.com/2022/03/21/monday-memo-weekend-warriors-renegotiate/

 FMs are scrambling. AMs? Ugh.

As if AM wasn’t already suffering listener demographics, technical interference, caricature programming, and too little local content, now comes the proposal to make Daylight Saving Time permanent. From November through February – when local sunrise would come between 8:00 am and 9:00 am – later pattern and power change times would cripple full-time stations. Daytimers would be utterly screwed if smart ones with translators hadn’t already rebranded as FMs (as have so many full-time AMs).

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Front Page News Industry News

Thursday, March 17, 2022

By Editor | by Editor

‘Free Talk Live’ Co-Host Ian Freeman is This Week’s Guest on Harrison Podcast. A self-described “activist for liberty” for the past two decades, Ian Freeman co-hosts (with Mark Edge) the independently syndicated radio show “Free Talk Live.” The program emanates from Keene, New Hampshire and airs seven nights a week between 7:00 pm – 10:00 pm ET. In addition to the two co-hosts, the show presents a rotating panel of regular personalities – such as one individual whose legal name is Nobody – described as ministers of the Shire Free Church (the show’s parent organization) and features various voices from New Hampshire’s liberty activist community. It has guests and takes callers from across the nation. Although still on the air regularly, Freeman is currently under federal arrest on a wide array of charges ranging from money laundering to wire fraud. He maintains his innocence and claims the FBI and other government agencies are on the mission of shutting him up after years of dealing with the nuisance of the show’s activism and controversial information. Freeman will begin his trial later this year. Stand by for a fascinating conversation about the First Amendment, freedom of speech, liberty, civil disobedience, and the role and impact of cryptocurrency in our modern society – the connection to which a number of Freeman’s legal troubles are related. To listen to the podcast in its entirety, please click here.

 

Weber Named Interim Broadcast Managing Editor for WBBM, Chicago. According to a report from Chicago media writer Robert Feder, Zac Weber is being promoted from his morning editor position to interim broadcast managing editor at Audacy’s all-news WBBM-AM/WCFS-FM, Chicago. This move comes three months after Julie Mann left the managing editor post at the station to take the public information officer role with Kane County, Illinois. WBBM Newsradio brand manager Ron Gleason says in a memo to staff, “Zac has done a tremendous job as morning editor, and there’s no question his skills of scouring the world for the latest news early each morning will pay off for all of us.”

 

Micah Goldberg Rises to SVP and Market Manager for Audacy Denver. Sales and management pro Micah Goldberg is promoted to SVP and market manager for Audacy’s Denver station group that includes sports talk KAMP-AM “The Bet 1430AM,” comedy KQKS-HD2 and three music brands. Goldberg – who was most recently director of sales for the cluster – takes over for John Fullam who had been serving as interim market manager since July 2021 and returns to his executive coaching business. Goldberg says, “Team Audacy is second to none. The pride I feel being able to continue contributing and leading a team I have such respect for is nearly indescribable. Following in John Fullam’s footsteps is no easy task, but I know Audacy Denver will continue to make him proud. Thanks to Audacy, Doug [Abernethy] and Susan [Larkin] for all the support and for this amazing opportunity.”

 

Edison: 39% of Americans 12+ Have No Radio in the Home. Calling it “radio’s hardware problem,” Edison Research says that data from its soon-to-be-released The Infinite Dial 2022 report indicates that over the last two years, the number of Americans 12+ who report not having a radio in their home has risen almost 10% with 39% reporting no radio in the home. Just 14 years ago that figure was 4%. Edison Research president Larry Rosin says, “Of course, nearly all cars have AM/FM radios easily available, and people can listen to the content of radio stations on their phones or smart speakers. However, the elimination of the standard, single-use radio from so many households makes the challenge that much harder in the location that most people spend the most hours.” Many consider the smart speaker to be the new in-home radio. Edison says it will present smart speaker adoption data when it reveals The Infinite Dial 2022 at Podcast Movement Evolutions on March 23.

 

 

House Speaker Nancy Pelosi Thanks Joe Madison for Help with Antilynching Act. Pictured above at yesterday’s bill enrollment photo opportunity for H.R. 55, the Emmett Till Antilynching Act, which specifies lynching as a hate crime act, are House Speaker Nancy Pelosi (third from right) and SiriusXM talk personality Joe Madison (far right). Speaker Pelosi thanked Madison for his efforts is raising awareness of the bill. Also pictured are: Chair Bennie Thompson, House Committee on Homeland Security (far left); Chair Joyce Beatty, Congressional Black Caucus (second from left); Congressman Bobby Rush (D-IL) (third from left); and House Majority Leader Steny Hoyer (second from right).

 

WJR, Detroit Named Station of the Year by MAB. News/talk WJR-AM, Detroit was named Station of the Year by the Michigan Association of Broadcasters as part of its 2021 Broadcast Excellence Awards. This is the fifth time in six years that the Cumulus Media station has been recognized as the Station of the Year. In addition, WJR was selected for 17 “Excellence” awards, and 7 “Merit” awards. Cumulus Detroit VP and market manager Steve Finateri says, “Winning so many awards reflects the depth of talent on this all-star team. Winning Station of the Year is especially gratifying, as WJR celebrates our 100th Anniversary this year! We thank the MAB for this wonderful recognition.”

 

TALKERS News Notes. The nationally syndicated “Erick Erickson Show” is being added to the program schedule at Mid-West Family Broadcasting’s news/talk WMAY-AM/FM, Springfield, Illinois. Erickson launched the 12:00 noon to 3:00 pm ET program nationally in May of 2021. The show is based at Cox Media Group’s news/talk “95.5 WSB” in Atlanta. Erickson says, “We’re excited to be joining the lineup at WMAY in Springfield and look forward to many great things to come in 2022.”…..iHeartMedia, Inc. announces that it has named Sam Englebardt, general partner of Galaxy Interactive, to its board of directors.  Galaxy Interactive is a venture capital franchise focused on companies operating at the intersection of content, finance and technology, with a particular emphasis on video game studios, NFTs, social platforms and financial marketplaces. Englebardt is also co-founder and partner at Galaxy Digital, a technology-driven financial services and investment management firm that provides institutions and clients with a full suite of financial solutions spanning the digital assets ecosystem. iHeartMedia chairman and CEO Bob Pittman says, “Sam’s expertise and deep understanding of web3, exponential technologies and the potential of emerging consumer tech platforms like NFTs, tokens and shared virtual experiences, combined with his background in media and entertainment, will be uniquely valuable to us as we extend iHeart’s presence into web3 and the metaverse.”…..Audacy Pittsburgh raises funds to provide over 600,000 meals for people in need through Greater Pittsburgh Community Food Bank. The “Giant Eagle Feed the Need Radiothon” aired on February 25 on KDKA “News Radio 100.1 FM and 1020 AM,” KDKA-FM “93.7 The Fan” and its two music-formatted sister stations. Audacy Pittsburgh SVP and market manager Michael Spacciapolli says, “Pittsburghers help their neighbors in times of need. Our community is at the core of everything we do at Audacy Pittsburgh. The results of the ‘Feed the Need Radiothon’ are a good showcase of radio’s power in our region. We are so grateful to everyone who contributed to make this another successful year.”

 

 

Broadcasters Foundation of America Announces New Board Members and Officers. The Broadcasters Foundation of America elects Curtis LeGeyt, president and CEO for the National Association of Broadcasters, Dennis Lyle, president and CEO for the Illinois Broadcasters Association and the Illinois Broadcasters Foundation, and Chad Matthews, president of ABC Owned Stations, to its board. In addition, it names Heather Cohen, EVP of The Weiss Agency, and Judy Quaranta, a highly accomplished executive in the world of finance, as officers. Quaranta will also fill the role of vice president of finance for the BFoA. Chairman Scott Herman says, “We’re delighted to announce these esteemed individuals — Curtis, Dennis, and Chad – as members of our board. Their support of the Foundation’s charitable mission and their leadership in the broadcast industry is commendable. Heather and Judy are accomplished professionals in their individual fields, and as officers of the Broadcasters Foundation, they will help us advance our cause of helping our colleagues who are in great need.”

 

Russia-Ukraine War, Gas Prices/Inflation, Fed Rate Hike, COVID-19, Midterms/Trump & the GOP, Daylight Saving Time Bill, and Cuomo Sues CNN Among Top News/Talk Stories Yesterday (3/16). The Russian invasion of Ukraine, Volodymyr Zelensky’s appeal to the U.S. Congress, and China’s role in Russia’s gambit; the high price of gas at the pumps and the high cost of consumer retail goods; the Fed approves a quarter-percent interest rate hike; concerns about the Ba.2 Omicron variant and the rolling back of mask mandates in the U.S.; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the debate over the Senate-approved bill that would make Daylight Saving Time permanent; and Chris Cuomo sues CNN for $125 million claiming he was unlawfully fired were some of the most-talked-about stories on news/talk radio yesterday, according to research from TALKERS magazine.

Front Page News Industry News

Tuesday, March 2, 2022

By Editor | by Editor

Radio One Swaps Frequencies in Charlotte; Sports Talk WFNZ Gets Full Market FM Signal. Charlotte sports talk WFNZ-AM is getting a full-market FM signal as Radio One swaps FM frequencies between WFNZ and hip hop/R&B “92.7 The Block.” WFNZ is now heard on WFNZ-FM at 92.7 (in addition to WFNZ-AM at 610) and “The Block” airs on FM translator W273DA at 102.5. Radio One Charlotte/Richmond regional VP Marsha Landess says, “Charlotte has continued to grow as a great sports city and Sports Radio WFNZ will continue to grow with it! Now on a more powerful FM signal, with continued live and local talent, we will be able to superserve more of our listeners and clients with broader market coverage on the FM dial.”

 

Audacy Unveils New Audacy Digital Audience Network. In an effort to present advertisers with a “high-performing audience solution,” Audacy launches the Audacy Digital Audience Network, “an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach.” Audacy says that each month, it connects with 200 million fans across its broadcast and digital assets. Over 60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts. Through this, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners.” The company says it “continues to provide exclusive content across news, sports, talk, music and podcasts that its listeners seek and trust as a daily habit. ADAN audiences skew more affluent, are more likely to be college educated and are more diverse – collectively bringing the highest value consumers to advertisers. ADAN provides an unduplicated reach to listeners that other audio platforms do not deliver.” Components of the Audience Network include over 230 of Audacy’s broadcast brands and thousands of podcasts. Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.

 

WWO Blog: AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness. The Cumulus Media | Westwood One Audio Active Group releases a new Media Attentiveness and Ad Skipping Report that incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Our new Media Attentiveness and Ad Skipping Report demonstrates that AM/FM radio leads all media in advertising attentiveness with the lowest levels of ad skipping. Consumers also devote very high levels of concentration to podcasts since listeners actively seek them out to learn something new, which justifies premium CPMs for podcasts.” Some of the highlights of the report include: 1) Attention grows in importance among marketers and agencies: Nearly half of advertisers have discussed consumer attentiveness as a metric. Two out of three say it is important for measuring media investments; 2) Traditional media ads have greater engagement compared to digital ads: AM/FM radio, print, and podcast ads lead in attentiveness. Consumers skip social and digital ads the most; 3) Social media disconnect: Agencies/marketers overestimate consumer concentration of social media. Two consumer studies reveal social media has the lowest attentiveness of media platforms; 4) AM/FM radio CPMs should be a premium to Pandora and Spotify: Pandora/Spotify audio impressions are not the same as AM/FM radio impressions. The greater proportion of spoken word content on AM/FM radio generates much higher levels of concentration and attentiveness. The information and personalities of AM/FM radio satisfy consumer needs for information and connection. See the full blog post here.

 

KLIF-AM, Dallas Adds ‘Markley, van Camp & Robbins’ Show. The Compass Media Networks nationally syndicated news/talk program “Markley, van Camp and Robbins” is added to the program lineup at Cumulus Media’s KLIF-AM, Dallas in the 12:00 noon to 2:00 pm slot. KLIF-AM program director Bruce Collins says, “These guys were just what we were looking for to add to KLIF’s lineup, news and information and a whole lot of laughs and fun. They understand entertaining radio.” The program stars Jamie Markley, David van Camp, and Scott Robbins. Van Camp says, I’m excited and honored to be on the legendary KLIF. Having spent several years in the Metroplex, being on that station means a lot to me. Many thanks to Bruce Collins, who’s been a great partner and supporter of the show from the beginning.”

 

Todd Starnes Speaks at CPAC 2022. Nationally syndicated talk radio host and best-selling author Todd Starnes was a featured speaker at last weekend’s CPAC 2022 in Orlando. In addition to appearing on the conference’s agenda, Starnes broadcast his national radio show from the CPAC radio row during which he interviewed former President Donald Trump and South Dakota Governor Kristi Noem (pictured here with Starnes).

 

 

KYW, Philadelphia Honors 2022 GameChangers. Pictured above are the recipients of the 2022 GameChangers honors from Audacy’s all-news KYW, Philadelphia. The annual GameChangers recognize people making a difference in communities of color around the Philadelphia region. This year’s honorees were recognized at a ceremony at Audacy’s Philadelphia headquarters on February 27. KYW Newsradio community impact reporter Racquel Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2022 recipients were nominated by members of the audience and selected by a panel of previous honorees. Audacy Philadelphia SVP and market manager David Yadgaroff says, “KYW Newsradio shines light on the stories of people from all backgrounds doing amazing things in our communities who might not otherwise get the recognition they deserve. That’s part of our mission 365 days a year, and we’re proud to award these meaningful honors to these outstanding community leaders during Black History Month.”

 

Cumulus Media’s WJR, Detroit Helps Raise $1.74 million for Salvation Army. Detroit news/talk WJR-AM helped raise more than $1.74 million for The Salvation Army of Metro Detroit during a 27-hour radio fundraiser that took place on February 24 and 25. The Cumulus Media station presented the 35th Annual Bed & Bread Club Radiothon as station personalities including Paul W. Smith (pictured here), Sean Baligian, Kevin Dietz, Lloyd Jackson, Chris Renwick, Mitch Albom, Ken Brown, Steve Courtney, Kevin O’Neill and Guy Gordon broadcast from The Salvation Army Eastern Michigan Divisional Headquarters in Southfield, Michigan.

 

Norm Lewis to Perform at BFoA’s Golden Mike Award Dinner and Ceremony. The Broadcasters Foundation of America announces that this year’s entertainment for the Golden Mike Award Gala will be Broadway, film, and TV star Norm Lewis. Following a one-year hiatus due to the pandemic, the BFOA Golden Mike Award Dinner and Ceremony returns this year on Monday, March 14 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide financial aid to broadcasters in acute need from critical illness, accident, or serious misfortune. This year’s BFOA Golden Mike Award honoree will be Hilton Howell, Jr., chairman of the board and CEO of Gray Television and Atlantic American Corporation. The Lifetime Achievement Award honors a broadcaster who has made invaluable contributions to the television and radio industries. This year, it will be presented to renowned sportscaster Lesley Visser.

 

TALKERS News Notes. A new podcast starring Dennis Prager and Julie Hartman is joining the Salem Podcast Network. After reading Prager’s book, Still the Best Hope, Hartman – a senior at Harvard University – realized she actually held many conservative beliefs. She reached out to Prager, who was so impressed with her that he invited her on to his national talk show. Not long after, she sat in for him for all three hours of the show. Now, the two are launching a weekly podcast titled, “Dennis and Julie.” She says, “Finding Dennis’ work changed my life. I discovered the historic significance of the American value system and just how much our society today has come to be guided by the wrong principles. I hope that Dennis and I can make the world more understandable to our audience and impart to our listeners — especially those my age — how important it is to resist the far-left push that comes at them every day. I’m honored to work with Dennis and I’m grateful to Salem for trusting me with this opportunity.”…..CNN debuts three new podcasts. “Breaking News Alerts” – previously only available to smart speaker listeners – this audio version of CNN’s breaking news alerts offer podcast listeners a more contextualized understanding of breaking news. “Tug of War” takes listeners to the most volatile corners of the world to document some of the greatest power struggles of our time – a mission that now feels more relevant than ever – and offers historical, political, and social context for the Russia-Ukraine conflict. “Diversifying” – hosted by Delyanne Barros – presents insightful discussions about how the financial system can work for us, instead of against us. It creates a space for people who have traditionally been left out of conversations around personal finance, and who are often faced with the challenge of balancing cultural expectations against their own financial needs…..ESPN Audio says that the 2021 Share of Ear from Edison Research finds that ESPN Audio accounts for over half of all sports listening, at 53%, marking a nine percentage point increase in the same category from 2020. ESPN Audio was also shown to account for 63% of the digital sports listening space and 47% of the terrestrial sports audio space, both up a significant 8% points from 2020, respectively…..SiriusXM announces that Hope Solo, the World Cup champion and Olympic gold medalist goalkeeper, will launch a new and original SiriusXM podcast, “Hope Solo Speaks,” that debuts across all podcast platforms March 2. Solo will discuss a variety of topics on her mind, including her relentless fight for women’s rights and gender equality, motherhood and family, changing trends in sports and much more. Solo will be joined on episodes of the podcast by guests from various walks of life including world-class athletes, artists, and influencers for candid conversations on their experiences, passions and topics of the day.

 

Russia’s Attack on Ukraine, COVID-19, State of the Union, Midterms/Trump & the GOP, UN Climate Report, and Sacramento Murder-Suicide Among Top News/Talk Stories Yesterday (2/28). Russia’s continued attacks on the Ukraine and the rest of the world’s response; the rate of COVID-19 cases in the U.S. and relaxing mask mandates; tonight’s State of the Union address by President Joe Biden; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the dire warning on the effects of climate change from the Intergovernmental Panel on Climate Change; and the murder of three children and their chaperone by the children’s father in a Sacramento church were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Front Page News Industry News

Tuesday, January 4, 2022

By Editor | by Editor

Good Karma Brands to Sell Wisconsin Signals. Two Southeastern Wisconsin radio signals will change hands, pending FCC approval, and will air a news/talk format. Wisbusiness.com reports that Good Karma Brands is selling WAUK-AM, Waukesha and FM translator W266DR  at 101.1 FM to New WTTN, LLC, led by Wisconsin broadcaster and company CEO Michael Crute. The terms have not been announced. The signals are currently airing sports talk but will flip to news/talk when New WTTN takes control. Crute is co-host of the Madison-based “Devil’s Advocates” program heard on the company’s WTTN-AM/W224EG, Madison “Devil Radio 92.7.” WAUK will be branded “The ‘SHA” and will “broadcast Waukesha-first news, sports, traffic, and weather in 2022 and beyond.” Initially, the station will simulcast the Madison programming that includes: “Matt Flynn Direct” from 6:00 am to 8:00 am; WYD Media’s “Thom Hartmann Program” from 11:00 am to 2:00 pm; “Dueling Tangents with Luke Mathers and Bryan Kelly” from 2:00 pm to 3:00 pm; “The Devil’s Advocates” from 3:00 pm to 5:00 pm; and “The Earl Ingram Show” from 5:00 pm to 6:00 pm. It intends to add locally hosted programming in the spring. Bryan Kelly will serve as operations manager for the station. WAUK has leased an office space and will immediately build a studio location in downtown Waukesha. Crute says, “We are excited to serve Waukesha, a community lacking a locally focused news/talk commercial radio station. WAUK Radio will immediately offer $50,000 total in ‘Good Neighbor’ small business or non-profit grants to help serve the Waukesha community from day one. The grants are for advertising on WAUK. They will be awarded throughout January to locally owned, Waukesha businesses. We will begin accepting applications for our Good Neighbor grants on January 3, 2022.”

Westwood One Blog: Strategies for Successfully Advertising in Local Radio. This week’s CUMULUS MEDIA | Westwood One Audio Active Group blog outlines what it calls “five strategies to help build a successful local audio plan.” Stating that due to the “shift of TV audiences to advertising-free video platforms, local advertisers are turning to audio to build their brands and drive sales,” the Audio Active Group proposes the following: 1) Allocate the budget to align with how people use audio: A well-balanced audio campaign puts 63% of the budget into over-the-air AM/FM radio and 11% into AM/FM radio streaming. 26% of the budget goes to a combination of pureplay streaming and podcasts; 2) Determine the monthly campaign objective (minimum, maintenance, high impact, or launch/grand opening) and budget accordingly: To determine the monthly budget, multiply the market cost per point against the GRP levels. In a market with a $10 cost per point, the minimum monthly campaign would be $2,000. The grand opening campaign would be $5,000 per month; 3) Align impressions and media weight with listening by time period to get the largest possible campaign reach: Per Nielsen, 60% of AM/FM radio listening occurs outside of morning and afternoon drive. Spread media weight across all days and dayparts. About a quarter of media weight should run in middays. Place 20% of the budget respectively into weekends, mornings, and afternoons. 8% goes to nights and 5% to overnights; 4) Find the right audience with AM/FM radio programming formats: While the audience composition of TV shows can vary widely, AM/FM radio station programming formats are very cohesive, appealing to the same audience around the clock. Find the AM/FM radio programming formats that match your target using either median age, total reach, gender skew, presence of children, or household size; and 5) Based on the marketing objective, determine the weekly number of ads to run on a station from four types of schedules (very light, light, medium, or heavy): A very light station schedule reaches one-third of a station’s audience an average of 1.4 times. A light schedule reaches half of a station’s audience two times. A medium schedule reaches two-thirds of a station’s audience three times. A heavy schedule reaches 78% of a station’s audience 4.3 times. See more here.

KIRO-FM, Seattle Unveils ‘Leaving a Legacy’ Podcast. A new podcast from Bonneville’s KIRO, Seattle “News Radio 97.3 FM” launches today (1/4). KIRO-FM late morning personality Gee Scott hosts the “Leaving a Legacy Podcast” in which he “takes listeners on a journey to discover how some of our most influential public figures want to leave their legacy on this world, and how his own experience can be contributed to the shoulders of giants that came before him.” Scott says, “My father always talked about legacy, and this podcast connects me to him now that he’s gone. I’m so excited to learn from these powerful influencers to see what they’re passionate about and what they want their legacy to be. It’s a powerful question, and one that truly puts into perspective our why during the short time we’re all here on Earth.” The inaugural program features former Seattle Seahawks wide receiver and current “CBS Mornings” host Nate Burleson. Other guests include author, activist and journalist Amanda Knox, the ‘King of Twitter’ Josiah Johnson, and Gravity Payments CEO Dan Price, who famously decided to pay all his employees a $70,000 minimum salary.

CES 2022: 5G, 4 Wheels, 3Days. This year’s show wraps a day early, on Thursday, “as an additional safety measure” and COVID concern has scared-off major exhibitors and what TALKERS contributor Holland Cooke estimates is “less than half of 2020’s 170,000-some.” But he says “there’s still lots to see (if not touch)” and that he is “among longtime attendees who appreciate the elbow room.” Read more here.

Audacy Announces Deal with Samsung for Podcast Distribution. A new content partnership between Audacy and Samsung will make Audacy’s entire podcast library available on Samsung platforms, including the Samsung Free platform that comes on Galaxy smartphones. Users will have access to content from Audacy’s Cadence13, Pineapple Street Studios and 2400Sports podcast studios, along with hundreds of other Audacy podcast titles. Audacy EVP of strategy and corporate business development Tim Murphy says, “We’re delighted to expand the reach of our robust podcast library to Samsung Free users across the country and put our award-winning titles on more devices for more consumers.”

TALKERS News Notes. After 12 years of leadership under Gordon Smith, the National Association of Broadcasters has a new president and CEO as Curtis LeGeyt assumed the role on January 1. NAB Joint Board of Directors chairman David Santrella (CEO of Salem Media Group) says, “The broadcasting community is extremely grateful to Gordon for his many years of service as an influential advocate for our industry. We are excited to now have Curtis at the helm to guide the organization into its next chapter. He is a proven leader and skilled fighter on behalf of broadcasters, and we are thrilled to have him serve as our voice in Washington and around the world.”…..Later this month, Newsweek will build on its in-depth coverage of the British Royal Family with a new podcast. “Royal Report” will be hosted by Newsweek’s British royal correspondent Jack Royston and American culture critic, royal watcher and author Kristen Meinzer. New episodes will appear every two weeks and will provide American royal watchers with fresh reporting and analysis of the House of Windsor…..The board of directors of New England Public Media announces that Matt Abramovitz is named the new president of NEPM.  “In his role as president, Abramovitz will be responsible for leading NEPM’s efforts across radio, television, and digital media platforms, furthering its mission of serving the people of western New England by providing trustworthy journalism, cultural content, events and initiatives, educational services, and community engagement.” Abramovitz has been serving as vice president of programming for New York Public Radio‘s classical station WQXR-FM.

USA Radio’s Brad Bernards Passes. Sad news from USA Radio Networks as the organization reports that USA Radio night and weekend anchorman Brad Bernards has died.  USA Radio COO Janet Porter Bro says Bernards was a key component of USA’s quality broadcast team. He was a school teacher in the Valentine, Texas school district who launched an internet radio station to cover local news in Presidio County, teaching the broadcast business to student interns. Bro adds, “It has been a very trying four months for the USA Radio Networks family. We lost CEO Fred Weinberg in September and long-term Christian interest news anchor John Clemens last month.”

COVID-19, January 6 Investigation, Trump Family Subpoenas, Filibuster-Voting Rights Battle, Epstein Fallout, Holmes Verdict, and Southeastern Snow Storm Among Top News/Talk Stories Yesterday (1/3). The fast-spreading Omicron variant and battles over school attendance policies; the investigation into the January 6 Capitol attack; the New York attorney general subpoenas Donald Trump Jr. and Ivanka Trump in the investigation into the Trump Organization; Senate Democrats threaten to change floor rules regarding the filibuster if it doesn’t take up voting rights legislation; Prince Andrew’s battle with U.S. courts over his relationship with Jeffery Epstein and Virginia Giuffre; Elizabeth Holmes is found guilty of three of 11 charges in the Theranos case; and the Southeastern U.S. is pounded by rare snow storms were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.