Industry News

Spann-Cooper Testifies on Behalf of AM Radio Bill; Shapiro Argues Against

During testimony on Tuesday (4/30) before the House Energy and Commerce Subcommittee on Innovation, Data and Commerce titled, “Preserving Americans’ Access to AM Radio,” Midway Broadcasting Corporation chairwoman and CEO Melody Spann-Cooper testified on behalf of theim National Association of Broadcasters. She said, “AM Radio is important to communities across the country not only because it is a cultural, news and sports oasis that educates the public, but also because it is a resilient lifeline during public safety emergencies. To put it as simply as I can, the foremost reason that Congress should care about AM radio is that it is a lifesaver. No other communications medium has the reach or resiliency of AM radio. A single station can be heard as far as 700 miles away. The signal cuts through buildings and mountains. In remote areas where no cell signal or FM station can be found, AM imis there. When the power goes out, radio stations can still be found on battery or crank radios, or in your car.” She argued that cell phone notifications alone in emergency situations are unreliable as power outages can affect cell service. Read her full statement here. Consumer Technology Association CEO Gary Shapiro testified against the AM radio legislation saying, “The power to determine what entertainment technologies belong in their cars should rest with American consumers, not with radio broadcasters.” He added, “On principle, we do not ask the U.S. or any other government to fund our industry, to mandate our products, or require consumers to spend extra money to buy them. We believe that marketplace competition, not dictates from the federal government, should determine which technologies thrive and grow. Absent a compelling reason for government to interfere in the marketplace, we believe that the appropriate government role is to let consumers decide what products and services they want.”  Read Shapiro’s full statement here.

Industry News

AM Radio Legislative Hearing Set

Congressional Seal“Draft Legislation to Preserve Americans’ Access to AM Radio” is the title of a legislative hearing that House Energy and Commerce Committee chair Cathy McMorris Rodgers (R-Washington) and ranking member Frank Pallone (D-New Jersey) will hold the last day of the month (4/30). Rodgers and Pallone previously released draft legislation that mirrors legislative language the Senate Commerce Committee passed out last year. NAB president/CEO Curtis LeGeyt comments, “NAB is deeply grateful to chair Rodgers and ranking member Pallone for their continued leadership in safeguarding continued access to AM radio in new cars. With 82 million monthly listeners, AM radio is the backbone of the Emergency Alert System and serves as a trusted source of factual news and diverse programming in communities across the country. Local broadcasters look forward to continuing to work with [Rodgers, Pallone] and all committee members to ensure this critical communications medium remains accessible to listeners across the country.” The AM Radio for Every Vehicle Act (S.1669/H.R. 3413) currently has 48 co-sponsors in the Senate and 245 House co-sponsors. In related news KFNX, Phoenix owner Bill Brady will be delivering an address titled “The Case for AM Radio” at the forthcoming TALKERS 2024:Radio and Beyond conference on June 7 at Hofstra University.  More information in stories below and here.
Industry News

U.S. Rep Gottheimer Unveils Action for Warning Sticker Cars with No AM Radio

New Jersey Democrat Josh Gottheimer (pictured) yesterday (1/29) announced “new action to protect AM radio in electric vehicles and ensure potential buyers know which cars and trucks have AM radio and those that don’t.” Calling AM radio “a vital public safety and emergency management tool that hasim served as the sole lifeline during times of crisis like 9/11, Hurricane Sandy, and other major storms and floods,” Gottheimer has sent a letter to the National Highway Traffic Safety Administration, urging them to require auto manufacturers that exclude AM radio reception from their motor vehicles to display a safety warning in the car’s window sticker that should read: “Warning: No AM Radio. Vehicle Unsafe in Certain Emergencies.” Gottheimer is also a supporter of the AM Radio for Every Vehicle Act that would require auto manufacturers to keep AM radio in vehicles, without charging customers extra for it. Gottheimer says, “Buying a car without AM radio is like buying a car without an emergency parking brake. You may not use it every day, but you’ll be glad you have it if your brakes ever go out.”

Industry News

NAB Releases AM Radio Report

The National Association of Broadcasters today released a report detailing the public safety importance of AM radio, which serves as the backbone of the Emergency Alert System. NAB is releasingim the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” See the report here.

Industry News

LA Daily News: Is All-Digital the Best Future for AM?

A piece by Richard Wagoner in the Los Angeles Daily News looks at the question of whether all-digital AM is ultimately the best solution for AM radio’s fidelity and interference issues. He writes, “Over the years, technical improvements have helped make AM sound better, but the erosion of listeners from the band has continued. One potential solution was digital HD radio, but the hybrid HD system introduced itsim own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. Read the LA Daily News piece here.

Industry News

Push to “Save AM Radio” Intensifies

There’s been an increase in media attention recently about the AM Radio for Every Vehicle Act making its way through Congress and the future of the AM band. That legislation would direct the “National Highway Traffic Safety Administration to issue a rule requiring automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge.” With each recent natural disaster, we’ve seen broadcasters and politicians point to them as times upon which AM radio is relied. Newsday recently published an in-depth story examining the state of AM radio in which a number of AM personalities are featured. TALKERS publisher Michael Harrison is also quoted in the piece. Read the story here.

Industry News

“Hey, Let’s Hang Out Under the Boardwalk!”

imLong before AM radio was the band dominated by spoken-word programming, its early Top-40 stations were catering to the rabid demand for R&B and rock ‘n’ roll from America’s teenagers. Mark Wainwright – former WSYR, Syracuse morning talk host and a veteran radio performer – writes about a big hit record made on this date 59 years ago. He says, “Surprisingly, that iconic summertime feel-good song almost never made it to vinyl.” Read about what happened here.

Industry News

Harrison and Madison Tackle a Variety of Issues on Sirius Show

Heavy Hundred titan Joe Madison interviewed TALKERS publisher Michael Harrison Tuesday morning (6/20)im on his long-running “Urban View” channel program on Sirius XM Satellite Radio. The two legendary radio figures took a deep-dive into the subjects of podcasting, AM radios in cars, the role of boomers in today’s culture and the way in which the annual TALKERS Heavy Hundred list is compiled. Don’t miss this conversation! Listen to the audio here.

Industry News

Future of AM Radio Front and Center in Washington, DC

Today and tomorrow (6/13-14), broadcasters from around the country are in Washington, DC for a conference hosted by the National Association of Broadcasters and the National Alliance of State Broadcasters Associations that will focus on broadcasters’ response to certain automakers removing AM radio from their newer model vehicles and a regulatory proceeding examining carriage of broadcast television programming onim streaming platforms. Attendees will discuss the latest radio and automotive trends and how AM operators can prepare their stations for the future. Senators Ed Markey (D-MA) and Deb Fischer (R-NE) will also offer insight into recently introduced legislation aimed at preserving AM radio in automobiles and representatives from the Federal Emergency Management Agency will discuss AM radio’s critical role in the National Public Warning System. Following the conference, attendees will travel to Capitol Hill to speak with lawmakers about the importance of in-vehicle AM radio, especially during times of emergency and they will encourage congressional passage of the AM Radio for Every Vehicle Act.

Industry News

TALKERS 2023 VIDEO: KBLA Talk 1580 Founder Tavis Smiley Honored with Freedom of Speech Award

Prolific author and veteran talk media purveyor of current events with a focus on African American perspectives, Tavis Smiley, was honored by the TALKERS editorial board at the TALKERS 2023 conference as the 2023 recipient of the highly prestigious Gene Burns Memorial Award for Freedom of Speech. (The presentation was sponsored by The Todd Starnes Show) The award is presented each year to a talk media practitioner whose work sets an example for the exercise and preservation of the First Amendment. Smiley, who has hosted shows on a diverse array of platforms such as BETCNNABCPBS, KABCim Radio, and KGFJ Radio among others, joins such former recipients of the award as Rush LimbaughSean HannityBill O’ ReillyMark LevinMichael SavageGlenn BeckBob GrantThom HartmannAlan ColmesJoe MadisonKaren HunterAl FrankenBrian LambNorm PattizIan Freeman and others dating back to the origins of TALKERS in the late 1980s. Some two years ago, Smiley’s media company acquired an AM radio station in Los Angeles, the former hip hop legend KDAY, and transformed it into a new station and format – KBLA Talk 1580 – where he’s assembled an outstanding on-air staff, including himself, with the impassionate mission of, as he puts it, “unapologetically serving people of color and who are politically progressive.” In making the announcement of this year’s recipient, TALKERS founder Michael Harrison states, “This is our longest-running and most-important award. Mr. Smiley has risen to the enormous talk radio challenge of providing underserved African Americans and progressives with a major commercial platform in the nation’s second largest market with a worldwide reach. In today’s political environment and struggling AM radio industry, it doesn’t get any more ‘First Amendment’ than that.” Tavis Smiley was presented the award by Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. See the presentation and Smiley’s acceptance speech here.

Uncategorized

TuneIn Offers Free Digital Transmission to AM Radio Stations

Audio content aggregator TuneIn is offering FCC-licensed AM broadcasters in the U.S. access to its analytics service Amplifier and increase the sound quality of their digital broadcasts for free with TuneIn On-Air. The company says, “With the accessibility of terrestrial radio on the decline, from electric vehicles without receivers to smart home systems that rely entirely on digitallyim streaming content, the industry is at a critical crossroads. TuneIn On Air digitally optimizes the reach of audio content to over 30 million TuneIn users across the country. Accessibility of AM content also increases to over 200 connected devices that partner with TuneIn, including, but not limited to, Amazon Alexa; Google Home; Sonos and Bose speakers; all iPhones and Android-based phones; and Tesla, Fisker and VinFast electric vehicle integrations.” TuneIn CEO Rich Stern adds, “The future of AM Radio is on the top of all of our minds. TuneIn is committed to helping AM radio thrive in the digital world. It offers such a vast and rich library of audio programming that is integral to millions of Americans’ daily lives. Offering AM broadcasters the opportunity to digitize through TuneIn On Air for free is one way we can build a brighter future together.”

Industry Views

Pending Business: The Spoken-Word Advantage

By Steve Lapa
Lapcom Communications Corp
President

imI’m sorry.

Please accept my apologies for NOT believing radio, AM radio, news/talk radio is dead. Just ask most of the panelists at last Friday’s TALKERS 2023 convention.

For sure, the news/talk AM radio sector is navigating the choppy waters of change, like it or not. The microsecond breaking newsflash so currently common in our digital world has forever changed the basic pillars of the AM radio news/talk world: programming, audience engagement, sales, and tech. Change and adapt we must. To paraphrase Charles Darwin, “Survival belongs to those who adapt to change, forget about being fit.”

Surprising as it may seem, the five local owner-operators who joined me for our “Generating Sales in the Digital World” panel all agreed on one thing: commitment to their local community. And where there’s a local sound, there is a local sale. Just look at how local owner-operators are growing their AM news/talk operations to win more sales every day. Todd Starnes’ KWAM, Memphis is expanding its local news department, while trendy players like Vice Media and Buzzfeed shut down news efforts. From the Hudson Valley and Albany in New York state to Santa Cruz, California, local owner operators are on calls personally driving local sales. The tech friendly media kit at KTBB, Tyler, Texas tells the story of “The Spoken-Word Advantage.”

These entrepreneurs are fearless when it comes to competing with large group-owned properties that may be better positioned to win national dollars delivering scale local owner-operators can’t match. But wait, they are all proving there is more than one way to win business. While some large-scale group operators struggle with the perils of stock market delisting, 80% of my local owner-operator panelists feel confident 2023 will be bigger and better than 2022. How about you? Is there an air of pride and confidence on your sales team that 2023 will close ahead of last year?

When it comes to the digital race, the truth is many local owner-operators are still learning the best way to compete. Local ad budgets are quickly shifting to incorporate more and more digital, mobile, and streaming initiatives. To a large extent, sellers follow the path of least resistance to the ad money as local managers try to project where the ad money is going. The message last week at the TALKERS 2023 convention was the local news/talk radio business is alive and well and still growing, with an understanding to adapt to change is to survive. 

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

AM Radio Hearing in Congress Scheduled for June 6

The U.S. House Communications and Technology Subcommittee will hold a hearing on Tuesday, June 6 to “examine the role of AM radio following reports that it may be removed in certain vehicles.” Communications and Technology Subcommittee Chair Bob Latta (R-OH) says, “AM radio capabilities are essential for Americans across the country, but especially for those who live in rural communities, like many in Ohio’s Fifth Congressional District, where other forms of connectivity may not be reliable. Whether listeners tune in to listen to updates during times of emergencies, the home team’s game, agricultural information, or for other reasons, it is concerning vehicle companies are taking steps to remove these stations from their electric cars. Earlier this month, I lead a letter with my colleague from Indiana, Rep. Greg Pence, to ask auto manufacturers for a status update on the use of AM radio and their plans to remove AM radio receivers from their vehicles. I look forward to receiving their responses by the end of the week. In the meantime, it is my hope that announcing this educational hearing will show the important role AM radio stations have played for decades.”

Industry News

Save AM Radio in Cars Campaign Wins First Round

After Ford’s Tuesday announcement that it is reversing its previous course and will not eliminate AM radios from its gasoline vehicles in 2024, supporters of the campaign are enjoying a victory lap. Ford said it would make AM radio available in all gas vehicles in 2024 and will make upgrades available for owners of 2023 electric vehicles who want an AM radio. This comes on the heels of a bi-partisan, bi-cameral bill filed by congressional leaders in Washington that would give the National Highway Traffic Safety Administration authority to require AM radios in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. Ford is not the only auto manufacturer to announce phasing out of AM radio in gasoline and electric vehicles and proponents of AM radio are saying this but one battle in the war to save AM radio in vehicles. TALKERS magazine publisher Michael Harrison appeared on FOX News Channel to talk about the issue. See the video of his appearance here.

Industry News

Ford Reconsiders – Will Keep AM Radio in 2024 Cars and ’23 EVs

According to a report by the AP, Ford is changing its previously announced policy regarding AM radios. Ford CEO Jim Farley states, “We’ve decided to include it on all 2024 Ford and Lincoln vehicles. For any owners of Ford’s EVs without AM broadcast capability, we’ll offer a software update.” Reacting to Ford’s earlier decision, U.S. lawmakers rolled out a bi-partisan, bi-cameral bill that would authorize the National Highway Trafficim Safety Administration to require AM in new vehicles at no additional cost, citing safety for citizens, access to foreign language programming and more. While Ford’s change of heart takes some of the immediate heat off the industry, there’s no indication legislators won’t continue pushing the legislation. Reacting to the bill, the Alliance for Automotive Innovation called the bill unnecessary and said the Federal Emergency Management Agency’s Integrated Public Alerts and Warning System sends public safety messages across numerous platforms including FM radio, streaming sites, satellite radios, and cellular networks. Read the AP story here.

Industry Views

The Birth of the Car Radio

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imA beautiful night. Paul Galvin and William Lear took their girlfriends to a romantic look-out view. Paul asked, “Isn’t this great?” His girlfriend replied, “It would better if we could hear music.”

That set Galvin and Lear on a mission to get entertainment into the car. A car radio. They were tinkerers. Galvin owned a failed battery manufacturing company. Lear and Galvin were smart but broke.

They ultimately invented a prototype radio for the car, but it was massive and complicated. No car battery could power it, the radio required its own big battery which was stored under the seat. The antenna was netting covering the roof. Their biggest challenge was static generated by the car’s starter, transmission, battery, lights – you name it. Galvin and Lear traced each source to correct the trouble-making components one by one. Parts of the radio had to be placed in different locations throughout the car. For example, the receiver was mounted on the engine, the controls on the dash.

Finally, still broke, they drove their Studebaker loaded with radio to the bank to apply for a loan to back the venture. The banker agreed to test drive the car for a night. Unfortunately, it caught fire in his garage and no loan was granted. Next Galvin traveled 800 hundred miles to a radio manufacturer convention. He sat outside the convention hall, played the radio loud and attracted enough orders for the radio to continue his quest.

The trouble continued. It was an expensive install: $600 for a $3,000 car. Many people thought it was dangerous to listen to the radio in the car – a distraction. Municipalities tried to ban it fearing it was a driver attention hazard. Supporters of the ban argued that many types of radio programming could put drivers to sleep. Surveys showed most Americans believed car radios were dangerous.

Oh, and the name they gave the device was horrible: 7FT1. Galvin came up with a new name that was both descriptive and synched with the times, Motorola. Partner William Lear went on the invent the Lear Jet.

Chevrolet installed the first reasonably priced Motorola radios in the early 1920s.

The objections were overcome by an initiative of the Radio Manufacturers Association: They argued that car radios actually helped people become better drivers. They pointed out that radios informed drivers about hazardous road conditions that lie ahead and weather conditions that may disrupt their travel. Supporters of car radios also said that radios actually helped to keep drivers awake when they became drowsy.

Conclusion: Are they nuts? A car can park itself but can’t handle an AM radio, those tech challenges were solved in 1920 – by the inventors of the Lear Jet and of your cell phone. Are manufacturers looking for a “display allowance?” Satellite radio was launched by paying zillions for a slot in the dash. Do carmakers want that for AM radios? Forget the EAS which nobody has ever heard and wasn’t activated during 9/11 in New York City. Weather, traffic, gospel, more gospel, compelling talk shows. (One Cleveland AM station runs the SAME Al Sharpton show from dusk Fridays till dawn Monday.) The better the shows, well, the better.

Sure, write your Member of Congress but you will find more vigilant allies among the preachers. You may recall that in the 1990s there was great debate about the proper deployment of the UHF spectrum. Allegedly, at his inauguration President Bill Clinton shook the hand of UHF TV icon, Billy Graham, who looked the president in the eye and said, “Don’t take away my TV stations.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Save AM Radio in Cars Legislation Introduced

The bill – sponsored by a bi-partisan, bi-cameral group including Senators Ed Markey (D-MA), Ted Cruz (R-TX),Tammy Baldwin (D-WI), Deb Fischer (R-NE), Ben Ray Luján (D-NM) and J.D. Vance (R-OH), and Representatives Josh Gottheimer (D-NJ-5), Bruce Westerman (R-AR-4), Tom Kean, Jr. (R-NJ-7), Rob Menendez (D-NJ-8) and Maria Gluesenkamp Perez (D-WA-3) – would “direct federal regulators to require automakers to maintain AM broadcast radio in their new vehicles at no additional charge.” Specifically, the bill would do three things: 1) Direct the National Highway Traffic Safety Administration (NHTSA) to issue a rule that requires automakers to maintain AM broadcast radio in their vehicles without a separate or additional payment, fee, or surcharge; 2) Require any automaker that sells vehicles without access to AM broadcast radio before the effective date of the NHTSA regulation to clearly disclose to consumers that the vehicle lacks access to AM broadcast radio; and 3) Direct the Government Accountability Office (GAO) to study whether alternative communication systems could fully replicate the reach and effectiveness of AM broadcast radio for alerting the public to emergencies. NAB president and CEO Curtis LeGeyt comments, “NAB commends Sens. Markey, Cruz, Baldwin, Fischer, Luján and Vance, and Reps. Gottheimer, Westerman, Kean, Menendez and Gluesenkamp Perez, for their leadership in advocating for AM radio listeners. This legislation ensures that the tens of million Americans who depend on AM radio for news, entertainment and critical safety information each month can continue to have access to this reliable communications medium. As the backbone of the Emergency Alert System, AM radio is instrumental in promptly disseminating vital information across all mediums during crises, ensuring that communities remain safe and well-informed. America’s local broadcasters applaud the bill’s authors and supporters for recognizing AM radio’s critical role in our nation’s public safety infrastructure.”

Industry News

CONFERENCE CLOSER: John Catsimatidis to Tackle AM Car Radio Issue

WABC, New York/Red Apple Media CEO, John Catsimatidis is set to deliver the closing keynote address at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. The speech, titled, “AM Radio and the Automobile Industry,” will be the highlight of the event’s closing reception and tackle the existential issue facingim the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”

Historic conference nearing sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

NASBA: AM Radio Vital Link for Millions

The National Association of State Broadcasters Associations reports the findings of a survey conducted during April that concludes that listeners of more than 4,000 U.S. radio stations “risk losing access to breaking news, weather alerts, farm reports, favorite music, and informative talk programs” as automakers consider removing AM radios from car dashboards. It goes on to say, “Even with ‘AM modernization’ efforts that have added FM translators for many AM stations, many stations do not have an FM counterpart and do not stream their community-focused signals over Internet connections.” NASBA president Dewey Bruce says, “Theim findings show what we expected – AM radio across America is a diverse mix of music and talk and a vital link for millions of listeners. The goal of our station survey was three-fold. First, we wanted to confirm AM radio’s diverse landscape of formats, languages, and ownership. Second, we wanted to quantify AM radio’s crucial part in the nation’s Emergency Alert System. And third, we wanted feedback that will guide our state association response going forward.” The NASBA survey also found that “more than half of AM stations do not currently have a standalone mobile app and 40% are not currently found on radio aggregators. For many AM operators working diligently to keep their over-the-air signal on the air, providing the local news, music, entertainment, and emergency information that their communities rely upon, the expense of streaming their station and paying additional royalties is simply not realistic. The most telling survey result is that 8 in 10 respondents listed their level of concern a 10 out of 10 when it comes to AM being eliminated in the car.”

Industry News

WWO Audio Active Group: The Power of AM/FM Radio in Cars

This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research‘s “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.” Citing the Nielsen Fall 2022 survey, the study concludes: 1) 82,346,800 Americans listen to AM radio monthly; 2) 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news; and 3)ban One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” See the blog post here.

Industry Views

Monday Memo: NAB Show 2023

By Holland Cooke
Consultant

The first thing we heard was an earful from NAB president & CEO Curtis LeGeyt regarding automakers dropping AM receivers from new cars: “This is an issue we consider to be absolutely existential.”

Quoting Nielsen’s Fall 2022 survey results, Cumulus/Westwood One chief insights officer Pierre Bouvard ticked-off what he called “82 million reasons to keep AM radio in cars”

— 82,346,800 Americans listen to AM radio monthly.

— One out of three American radio listeners are reached monthly by AM radio.

— 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.

 

As he presented “The State of Media, Audio and Marketing,” attendees were screen-shooting every slide in Pierre’s deck, so he offered to share (PBouvard@WestwoodOne.com). This must-see data explains and validates what he calls “The Two Jobs of Marketing: Converting Existing Demand and Creating Future Demand,” powerful ammo station reps can use to nudge advertisers who only tout special sales to instead use radio on-an-ongoing-basis.

— “If an apple orchard represents a brand’s entire customer base, converting existing demand = picking ripe apples (customers that are ‘in market’).” Those are, for instance, what he called the “3% who are looking to buy a car right now,” who will respond to the dealer’s caricature sale spots. As for the other 97%…

“If an apple orchard represents a brand’s entire customer base, creating future demand = planting new trees. It takes time and patience for new trees to bear fruit.” Thus, the worth of “emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of our brand that will influence future purchase decisions.”

 

Help Wanted!

Two discussions I took part in during the Small-Medium Market Forum echoed a unison I’m hearing everywhere: Where do we find on-air talent and salespeople?

— In the talent roundtable Mike McVay led, participants tended to think-young, swapping ideas for identifying entry-level candidates, possibly now podcasting. Or think-older. One participant mentioned a retired schoolteacher, comfortably pensioned, now cheerfully on-air, working fewer than 40 hours.

— The part-timer’s opportunity also came up on the sales side, in a roundtable led by Midwest Communications’ president Peter Tanz. As with industry in general post-pandemic, flexible arrangements help. And Tanz urged “Use your air, with ‘more cowbell.’” Meaning not only advertise for sellers on-air (where you’ll be talking to people who know the station); and he also suggested airing Employee Recognition salutes, of off-air staffers, which make the station sound like an appreciative employer.

— I read attendees a Help Wanted-Sales spot that has been productive at client stations, which I’ll share with you too. Simply Email me at talkradio@hollandcooke.com

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Salem Media Group is promoting its planned coverage of the booking of former President Donald Trump in Manhattan today (4/4). Salem Radio Network talk personality Mike Gallagher leads the Special Report coverage streaming on the Salem News Channel at 2:00 pm ET.

Edison Research, in partnership with NPR, is presenting a webinar on April 13 at 2:00 pm ET titled, “Hit Play, Boomer! Podcasting’s Age 55+ Opportunity.” Edison says, “Forty-two percent of Baby Boomers in the U.S. – those age 55+ – have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.”

The National Association of Broadcasters announces its new campaign highlighting the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information. The campaign includes a website with a grassroots call to action and new tools for stations to highlight the importance of AM radio. This campaign is being launched as some automakers have stripped AM radio out of certain vehicle models.

Industry Views

Is Eliminating AM Radio from EVs a Serious Threat to Talk Radio?

An in-depth article by automotive writer Dale Buss published today (2/2) in Forbes is adding volume to radio industry chatter about the seemingly ominous trend toward elimination of AM radio from the dashboard of electric cars based on the premise that the already-static-sensitive band’s listenability would be obliterated by these vehicles’ intense electromagnetic fields. The article titled, EV Makers Are Eliminating AM Radio, Infringing On Iconic Medium, quotes TALKERS founder Michael Harrison who also contributed to some of the piece’s “background” information and premises. In the article, Harrison supports the observation that the sale of EVs constitutes a small fraction of the current automotive marketplace and it will be years before they achieve a critical mass to impact the health of AM radio. In the meantime, Harrison asserted at this morning’s meeting of the TALKERS editorial board, “There are far more immediate existential threats to AM radio, not to mention FM radio, with which the broadcasting industry must contend.” He points out, “Relevance and identity! AM radio being dumped from dashboards is an innocuous thing to worry about. FM radio will be dumped from the dashboard as well… the entire idea of a radio-exclusive appliance is on the verge of obsolescence… and we’re not just talking about electric vehicles – we’re talking about all vehicles! We’re faced with an all-encompassing computer system at the fingertips and voice control of the driver and passengers.” Harrison continues, “In the meantime, today’s media consumers are savvy enough to know how to find their entertainment and information brands via the combination of Bluetooth and smartphone. Thus, the challenge facing both AM and FM radio – two increasingly irrelevant designations – is to maintain the importance, distinguishability and brand of the medium itself – R-A-D-I-O – and not let it get lost in an endless ocean of options available to the potential audience.” Read the Forbes piece here.

Front Page News Industry News

Monday, September 19, 2022

Monday Memo: Can News Save Talk? Twenty years ago, at the TALKERS magazine conference in New York, Michael Harrison declared that “talk saved AM radio and it will save FM.” In this week’s column, consultant Holland Cooke asks, “Now, can news save FM from talk?” Read it here.

 

Pending Business: Keep it Simple. Radio sales pro Steve Lapa writes in today’s column that great leaders are successful because they keep the mission simple. But while the mission may be simple – audio advertising’s mission is to sell goods and services – executing the mission is not always so easy. He offers four tips for keeping the mission simple and staying focused. Read it here.

 

FAIR’s Hold Their Feet to the Fire Radio Row 2022 Takes Place This Week. This Wednesday and Thursday (9/21-22) nationally syndicated and local talk radio hosts will broadcast live from Washington, D.C. at the Federation for American Immigration Reform’s 15th annual “Hold Their Feet to the Fire” radio row. FAIR says the two-day event focuses on the “failed immigration policies of the BidenHarris administration and the SchumerPelosi-led Congress, holding them both accountable.” FAIR executive director Bob Dane comments, “The Biden-Harris administration has not only taken a torch to every aspect of U.S. immigration policy and law, with disastrous results, they are blatantly lying to the American public. Just this week, Vice President Harris claimed on national television that our borders are secure. Sadly, the ideologically driven mainstream news outlets refuse to report the extent of the damage the Biden-Harris administration has wrought on the American public. The American public knows it is being lied to, and the purpose of ‘Hold Their Feet to the Fire’ is to make sure that the American people have the information they need to hold the administration and Congress accountable for their reckless and politically driven policies by blanketing the nation’s radio airwaves.”

WCBS-AM, New York News Director Tim Scheld Named Chair of RTDNA. At the final day of the RTDNA22 convention in Indianapolis on Friday (9/16), Tim Scheld, (left) news director at Audacy’s all-news WCBS-AM, New York, was installed as chair of the Radio Television Digital News Association. He’ll serve in the role for a year. Scheld succeeds outgoing chair Allison McGinley, (right) news director at WKMG-TV, Orlando, for the final year of her three-year leadership cycle. Sheryl Worsley, vice president of podcasting, KSL Podcasts, is named chair-elect and begins a three-year leadership cycle. Scheld states, “I am here to tell you that RTDNA has your back. We pledge to be a strong and tireless advocate for fact-based, responsible journalism. And we will fight like none other to protect your rights to report those truths.” Of McGinley, Scheld says, “Over the last year, you have led with strength and vision, always ready with support and passion, pushing RTDNA forward. You carefully and thoughtfully navigated every challenge that came your way with grace and helped others in leadership do the same. We thank you for guiding our board and our association. We thank you for your time and talent. And we look forward to your work with the foundation.”

iHeartMedia Announces Second NextUp Podcast Initiative. The second annual NextUp Initiative from iHeartMedia opens the application process today and runs through September 30. The NextUp Initiative is designed to “empower creators of all backgrounds by giving them the tools to succeed in the podcast industry, from developing and marketing a podcast to using industry-leading software.” The NextUp program will span six months beginning January and will include a monthly stipend. Creators will exit the program with at least three finished episodes and a polished pitch for their podcast. NextUp is led by industry veterans and iHeartPodcast executive producers Anna Hossnieh and Joelle Smith, and iHeartPodcast production manager Yesenia Medellin. “The program will mentor the selected NextUp fellows, elevating the voices of new, historically underrepresented storytellers, and provide an incredible opportunity for the next generation of podcast creators to be heard.” The company says that applicants selected will have the opportunity to work with and learn from some of iHeart’s top creators and executives with the goal of creating content focused on their own unique perspectives and stories. The inaugural NextUp initiative produced a full slate of shows from all eight of its NextUp fellows, covering a range of important topics from the working class to Native American identity. Find out more and apply here.

Salem’s WGTK-FM, Greenville, South Carolina Hosts Law Enforcement Appreciation Day. Pictured above is WGTK-FM, Greenville, South Carolina “94.5 The Answer” morning drive personality Joey Hudson broadcasting during the station’s “Law Enforcement Appreciation Day.” Salem says the event – which drew 600 officers who received Chick Fil A breakfast biscuits as well as bags containing gift certificates and other special items – was a prime example of local talk radio being involved in the community. Hudson adds, “We were honored to have South Carolina Lt. Governor Pamela Evette and Greenville police chief Howie Thompson join our live broadcast. While some on the political left advocate defunding the police, our goal is defending the police and showing them our appreciation 24/7.”

TALKERS News Notes. Media company Barstool Sports, Inc. announced new initiatives at its 2023 upfront presentation that took place on September 14 at Webster Hall in New York City. Presented by CEO Erika Ayers Nardini, the company is announcing seven new shows, five new live events and a new NIL marketplace for college athletes and creators “to further solidify the company’s creativity, influence and impact on Millennial and Gen Z audiences.” Nardini and founder Dave Portnoy said the company plans to further expand its reach among the hard-to-reach 18-34-year-old demographic and “its unmatched influence to move products for brands.” They reported that in the past six years Barstool revenue grew 3650%; this year alone its workforce grew by 42%. They underscored how Barstool leverages its audience on every social platform to deliver high-ROI brand partnerships, which include 27 billion video views across its content. They also shared that 58% of listeners have purchased a product after hearing it advertised on a Barstool podcast, according to a recent audience survey…..Beginning Sunday, September 25, WNYC Studios’ “The United States of Anxiety” expands from a local New York City radio program and podcast into a nationally syndicated live radio show available to public radio stations. As part of this expansion, the show will now go by “Notes from America with Kai Wright,” a new name that reflects its national presence, inviting a broader audience to engage together in its popular call-in format. WNYC says the show will “continue its commitment to facing the unfinished business of our history and its grip on our future – but with a fresh focus on finding solutions. Each week, Wright will convene intimate conversations about race, power, democracy and the most urgent issues of our time — putting them in historical and cultural contexts, while simultaneously providing a space for listeners to share how these issues impact their lives on a personal level.”

The November Midterms/2024 Presidential Race, Trump Legal Issues, Trump Ohio Rally, Inflation/Financial Markets Activity, Hunter Biden Investigation, Russia-Ukraine War, Queen Elizabeth Funeral, and Hurricane Fiona Ravages Puerto Rico Among Top News/Talk Stories Over the Weekend. The November midterm elections and speculation about the nominees for the 2024 presidential race; the legal issues facing former President Donald Trump; the Ohio Trump rally supporting U.S. Senate candidate J.D. Vance; inflation, the financial markets activity, and the Fed’s expected hiking of interest rates; Republican senators’ request for a special counsel to investigate Hunter Biden; Russia’s invasion of Ukraine; the funeral procession for Queen Elizabeth II; and Hurricane Fiona’s battering of Puerto Rico were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Sales

Pending Business: Roe v Wade

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — When the Supreme Court first ruled on Roe v Wade in 1973, talk radio was a fledgling niche format struggling to help re-establish fading interest in AM radio. Fast-forward 50 years to last Friday’s Supreme Court ruling that could drive well-programmed talk radio stations to the forefront of every community.

As the ruling to reverse Roe v Wade works through societal and financial issues, could 50 years of history be reversed? Could the impact change the next 50 years of talk radio? Here are three possible shifts that could change your talk radio marketing strategy.

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