Monday Memo: Do You Still Have the Dream?
By Holland Cooke
Consultant
Fellow longtime, long-ago DJs: You know what I’m talking about. And it’s a life sentence, eh?
Like The Manchurian Candidate…or Jason Bourne…we share a recurring nightmare. But in our case, the dread is fear of dead air.
You’re on-air, alone in the building, late at night, as studio equipment starts failing, one device at a time. Then the phone.
Computers? I was of the vinyl and tape era, but if you jocked later on, that early Scott Studios screen locks-up. As does the other computer. So, you can’t just…read things.
The only thing that works is the microphone. And as you vamp, desperately…the reverb seems to be getting deeper…
It could be worse. You’re not on TV.
As one of our colleagues recommended here a couple weeks ago: “Prep like the phone is broken.”
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
responded to former Sacramento Kings player DeMarcus Cousins’ social media post asking him what he thought of Black Lives Matter and Napear responded, “ALL LIVES MATTER… EVERY SINGLE ONE.” Bonneville fired him citing a clause in his contract that holds him responsible for anything that “might discredit the goodwill, good name or reputation” of the company. In allowing the wrongful termination suit to go forward, Judge Drozd wrote that Napear “has stated a plausible cause for retaliation” under California Labor Code sections 1101 and 1102, stating further that “the court finds that plaintiff has sufficiently alleged a ‘rule, regulation, or policy’ under (section) 1101 by alleging … defendant used his termination ‘as an example to all other employees of the Company as an implicit warning that anyone that dared to speak out publicly and criticize the politics of the Black Lives Matter movement would be summarily terminated.’” 
Amazing fact: In ancient times, from 1962-1972, the highest-paid on-air talent in New York City was “an overnight guy.” He was paid salary plus sales response. I’m talking about Long John Nebel on WOR, WNBC, then WMCA. Long John’s live reads moved product because his audience was captive. One-to-one his listeners were attached to their radios in the truck cab, night watchman’s building lobby, parents pacing with their babies, students cramming. His background was not in radio; he was a skilled auctioneer. Obviously, the same listeners exist today – and are anxious for someone to talk to them. Check out this old clip of Nebel in action: 
talkers Boomer Esiason and Gregg Giannotti of Audacy’s WFAN, New York and George Dunham, Craig Miller and Gordon Keith of Cumulus Media’s KTCK, Dallas-Ft. Worth are finalists in the Major Market Personality of the Year category. WDBZ, Cincinnati’s Lincoln Ware is a finalist in the Large Market Personality of the Year category and Kayla Blakeslee of Pathfinder Communications’ news/talk WOW, Ft. Wayne and Kevin Miller of Townsquare Media’s KIDO-AM, Boise are finalists in the Medium Market Personality of the Year category. Winners will be announced on October 25 at the Marconi Radio Awards Dinner during NAB Show New York. 
underestimate time spent with AM/FM radio. While they believe Americans spend 9% of their media time with AM/FM radio, the reality is 15%.” Why is this? The report cites two reasons. First, longtime ad agency executive Bob Hoffman says, “How can professional people who work in an industry that is largely constructed on media behavior be so astoundingly misinformed? The answer is pretty simple… marketers always overestimate the attraction of new things and underestimate the power of traditional consumer behavior.” Second, marketing professor Mark Ritson adds, “There is increasing global evidence that marketers are basing their media choices on their own behavior or that stoked by the digitally obsessed marketing media, rather than actual audience data.” 
“Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. 
THE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.
drive program alongside Kevin “KT” Turner and takes on “The Downbeat” as its name. Jeff Cavanaugh and Julie Dobbs move from the morning daypart to afternoons alongside Mike Rhyner for “The Speakeasy” program. The show times are altered by an hour with the morning program airing from 6:00 am to 10:00 am, the midday “Ben and Skin” show airing from 10:00 am to 2:00 pm, followed by the afternoon show airing from 2:00 pm to 6:00 pm. Zaccagnini tells the Dallas Morning News, “The catalyst for this change was to make a better fit for our same staff to further excel in a weekday lineup that best suits their professional and personal lifestyles.”
he plans to retire from the business in four years at the end of 2027. Patrick’s radio program is nationally syndicated via Premiere Networks and is simulcast via YouTube. The former ESPN personality responded to fans who questioned his decision by saying, “This is a young man’s game. I’m the oldest guy doing this. And I enjoy doing it, but by the end of 2027, that’ll be it. You have my word, so plan accordingly.” 
touches, including PR best practices, recent industry trends, case studies, the media, marketing, strategy, career development, and profiles of PR pros. Goldman says, “I’m excited to launch this show and have the opportunity to talk with so many smart, inspiring, and insightful people. I’m learning so much during the conversations I’m having with them on my show, and I know everyone who listens to the show, whether on the radio or as a podcast, will find value in these conversations.” The program airs Mondays at 5:00 pm on Hofstra University’s WRHU-FM, Hempstead, NY and is available nationally on the station’s livestream online and on most streaming devices. Check it out on Goldman Communications Group’s website (
By 2009, I had been making my living consulting and coaching talk hosts for 14 years, but I myself had not yet hosted a talk show. Like Rush Limbaugh before he went-talk, I had lots of on-air time under my belt as a music DJ. And that same skill set contributes to talk radio success: “Play the hits” (topics) and convert Cume to AQH (technique).
Former President Trump Effectively Working Talk Radio. Syndicated Newsmax Radio star Rob Carson conducted an exclusive interview with former President Donald Trump yesterday morning (6/13) for his popular midday radio show (12:00 noon – 3:00 pm EDT). Newsmax played it at 12:00 noon and then repeated it during the 2:00 pm hour to the delight of the show’s national roster of affiliates. According to a Newsmax spokesperson, “President Trump called Rob this morning and we were supposed to have 15 minutes. After 20 minutes, the former President’s people started asking us to wrap up but Trump said to ignore them, stating that he wanted to spend more time with Rob, and that he is a fan of Rob’s TV and radio shows. The two ended up speaking for a half hour.” The interview covered topics including the White House cocaine controversy, Trump’s criticism of the Dept. of Justice, the 2024 campaign, the border, human trafficking, the economy and even Elvis Presley. The full interview can be heard by clicking here: 
Lynn Montemayor Promoted to Director of Sales at Beasley Media Group Detroit. The Beasley Media Group announces sales pro Lynn Montemayor has been promoted to director of sales at the company’s Detroit-based radio properties. Montemayor most recently served as the GSM of 101 WRIF-FM, 94.7 WCSX-FM, 105.1 The BOUNCE, 105.9 KISS-FM, Detroit PRAISE Network, and Motor City Sports Talk The ROAR. Beasley Media Group Detroit VP/market manager Patti Taylor tells TALKERS, “Lynn is one of the most passionate and adept leaders I have ever worked with. She is thoughtful and fair, a creative teammate and a tenacious partner. I feel lucky and grateful to be working alongside Lynn in this next chapter of the Beasley Detroit cluster.” Montemayor is stepping up to fill the shoes of Taylor who was also recently promoted to her current position.
hosts. The ideal candidate will be able to execute either two- or four-hour air-shifts on WICC, along with booking guests, creating compelling local content, fielding listener phone calls, and pivoting subject matter as the news cycle dictates. This position will have different hours based on need. 
show on the station for nearly three decades. Leach tells the news outlet that his role as “a smart, local progressive-leaning talk show on a commercial radio station is going the way of the dinosaur. ‘It was certainly my hope to make sure that we had a wide array of viewpoints and to make sure a lot of people’s views and opinions were heard, and I feel like we accomplished that. I find that a really gratifying part of the job. We opened up that platform and that ability to be heard to a wider audience.’” Additionally, the new lineup does not include current early evening host Frank McNeil, who tells the State Journal Register that station management suggested another time for his program that “wasn’t acceptable at this point in time.” 
talk hosts he might be able to beat in a cage match, used the recently published 2023 TALKERS Heavy Hundred to muse over potential opponents. Kaye – ranked #81 on this year’s Heavy Hundred – says he’s pretty sure Sean Hannity (#1 on the Heavy Hundred) would kill him. 
In the early 1980s, talk radio made a $4 billion mistake. Prior to then, there were approximately 50 full-time talk stations in America. They were predominantly found in major markets and had been in the format since Marconi. The original talk stations had two key traits: They were dominant in ratings and much of their popularity was driven by women hosts.
Then Mary Margaret read live copy. OR Mary Margaret had her guests read live copy. Sales for advertisers exploded. (Source: It’s One O’ Clock, Time for Mary Margaret McBride by Susan Ware 
Has this happened to you? Moments after you have met someone, you forget his or her name? OOPS.
monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. 
Dominion Voting Systems settlement but Carlson remains under contract to FOX (through the end of 2024) and is still being paid by FOX. This is a fairly standard non-compete situation found in most television and radio contracts. Carlson and his attorney, Harmeet Dhillon, argue that FOX is attempting to stifle Carlson’s First Amendment rights. This case appears to be headed to court. 
Mark Twain reckoned that “the difference between the almost right word and the right word is the difference between the lightning bug and the lightning.”
These DMA analyses are based on all radio stations in the U.S., not just Nielsen subscribers. The top DMA is Glendive, Montana with 72.1% of the population using AM radio. While the most AM radio listening tends to be done in Midwestern DMAs, there is still substantial AM listening done in Eastern markets. For example, Chicago is the #8 DMA for AM listening with 51.2%, but Seattle-Tacoma is not far behind at #14 with 42.8%, San Francisco-Oakland-San Jose is #20 with 41.3%, and the top two DMAs by population – New York and Los Angeles – show AM listenership is done by 31.8% of the population. 
Last week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.