Industry News

Neil Johnson Joins WCLO-AM, Janesville, Wisconsin’s News Staff

Ben Thompson’s Big Radio announces that Janesville, Wisconsin news pro Neil Johnson is joining the company’s news staff at WCLO-AM/W224DE. Big Radio says, “After 14 years with the Janesville Gazette, Neil Johnson will be joining Big Radio and says local news media has a huge opportunity to turn the dial back toim normalcy and measured thought by telling people the truth on local issues. Johnson says the independent element of local news is crucial in being the voice of the people who live in the community.” In a release, Big Radio CEO Ben Thompson says, “Local news, information, and entertainment is what people look for from their local stations and Johnson will add to that aspect in a positive way.”

Industry News

Longtime WHO, Des Moines Personality Jan Mickelson Dies

Legendary Des Moines talk radio personality Jan Mickelson died over the weekend at the age of 74. iHeartMedia’s WHO, Des Moines posted the following to its website: “Mickelson, who hosted a highly-rated conservative talk show on WHO Radio for nearly 30 years, suffered a stroke several years ago and had beenim living in the state of Nevada. The native Iowan was beloved by WHO Radio listeners and colleagues. He was known nationally for his thought-provoking talk show and on-air debates, but also for sharing information about local severe weather and other urgent news relevant to his listeners. Mickelson was known for tackling serious topics but was equally appreciated by his devoted listeners for providing much joy and humor with his infectious laughter.” iHeartMedia Des Moines market president Joel McCrea adds, “Jan Mickelson was the best at his craft. He was always prepared and knew how to get you to listen to the radio. If you disagreed with him, he would take your call first because he wanted a spirited conversation. All of us at WHO miss Jan Mickelson.”

Industry News

Outkick Shows Join FOX Nation Platform

OutKick’s signature programs “OutKick The Show with Clay Travis,” “Tomi Lahren Is Fearless” and “Gaines For Girls” officially launch on FOX News Media’s subscription streaming service FOX Nation. Outkick says more of itsim programs will be made available on FOX Nation in the coming months. OutKick founder Clay Travis says, “OutKick has seen rapid growth over the last two years and we are thrilled to begin streaming our authentic content with the loyal audience that FOX Nation has cultivated.”

Industry Views

Pending Business: The Big 20 Countdown

By Steve Lapa
Lapcom Communications Corp
President

imNo, this isn’t about college football or New Year’s Eve. Wait, maybe it is.

This is about getting you to start the 20 benchmarks every news/talk or sports talk manager, seller, even owner should be reviewing, analyzing, and preparing on their 2023/2024 calendars.

Call me the Detail Doctor, because as we all know the dollars are in the details.

Let’s start with August:

— College Football kicks off at the end of the month and your packages are closing out.

— The NFL season kickoff is full of new competition, so close, close, close.

— Labor Day is on the way and depending on your market dynamics unique packages could swing momentum your way.

— Early 2024 upfronts should be game planned now.

— Review your recruitment profile.

September:

— Election Day is 9 weeks away. Are you ready?

— Do you finalize goals/budgets for 2024?

— The Jewish community observes High Holidays at the end of the month.

October:

— Tweak your Q4 packages.

— Thanksgiving

— Christmas. Sunday/Monday this year.

— Too early for New Year’s Eve? Sunday/Monday this year.

— Financial Category. We all want second opinions, right?

— Legal. ditto

— Lock in your 2024 goals.

— Monitor pacing for 2024 upfront.

November:

— Check your crystal ball for final 2023/early 2024 performance.

— Daylight Saving Time ends. Change those clocks!

— Start thinking Vegas, baby for the February 11, 2024 Super Bowl.

— How did those upfronts close?

December:

— Renewals for 2024 done?

— Pacing for 2024?

— Actual selling days in the month is deceptive.

— Review those wins AND losses.

— Happy New Year.

This exercise is a simple, functional start point. Every seller, manager, and owner will add, delete, or adopt this list. My hope is you will move to do something to help your 2023 income finish big and 2024 start even bigger!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Good Karma Brands to Handle Sales for ESPN Radio

According to a piece by John Ourand at Sports Business Journal, ESPN has struck a deal to have Good Karma Brands handle sales for the ESPN Radio network and its ESPN podcasts. ESPN will remain in charge of theim content, distribution and marketing its audio segment. Good Karma chief Craig Karmazin tells SBJ, “This is the culmination of what we’ve been working towards for the last 20-plus years. For us over the last 20 years, we’ve been focused on the medium and focused on the ESPN brand. Now for us to be able to run the sales operations of the entire network and the podcast business, it truly is like a culmination of everything we’ve been working towards in this partnership with them.” Read the Sports Business Journal story here.

Industry News

iHeartMedia Fires Don Geronimo Over “Barbie” Episode

According to a number of sources, including from CBS News Baltimore, iHeartMedia has fired WBIG, Washington morning personality Don Geronimo after he made comments on the air about WUSA-TV reporter Sharla McBride. While covering the NFL’s Washington Commanders training camp for iHeartMedia – which has the radio play-by-play rights to the club’s games – Geronimo is reported to have said, “Hey look, Barbie’s here. Hi, Barbie girl. I’m guessing she’s a cheerleader.” The club initially barred WBIG from covering practice on Fridayim (7/28) and terminated his employment on Saturday. iHeartMedia issued the following statement: “After an internal review, Don Geronimo is no longer an employee of WBIG. We take matters of this nature very seriously and this behavior does not align with our core values.” McBride commented to ESPN, “When I heard the comments made about me on the radio show, I felt incredibly insulted and embarrassed. In my 17 years as a professional journalist, I have never been disrespected in such a blatant manner while trying to do my job. Their words were sexist and misogynistic. No woman should experience this in the workplace, and I appreciate the Commanders’ swift response in handling this matter.” For his part, Geronimo stated via social media, “At this time I will not be providing comment on the events of the last few days. I am consulting with my advisers as to my options moving forward, including an accurate reflection of the situation.” Read the CBS News story here.

Industry Views

Monday Memo: Do You Still Have the Dream?

By Holland Cooke
Consultant

imFellow longtime, long-ago DJs: You know what I’m talking about. And it’s a life sentence, eh?

Like The Manchurian Candidate…or Jason Bourne…we share a recurring nightmare. But in our case, the dread is fear of dead air.

You’re on-air, alone in the building, late at night, as studio equipment starts failing, one device at a time. Then the phone.

Computers? I was of the vinyl and tape era, but if you jocked later on, that early Scott Studios screen locks-up. As does the other computer. So, you can’t just…read things.

im

 

The only thing that works is the microphone. And as you vamp, desperately…the reverb seems to be getting deeper…

It could be worse. You’re not on TV.

As one of our colleagues recommended here a couple weeks ago: “Prep like the phone is broken.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Cumulus Media Second Quarter Net Revenue Falls 11%

Cumulus Media Inc is the first radio company to report its financial results for the second quarter of 2023 and post Q2 net revenue of $210.1 million, a decrease of 11.2% over the same period in 2022. The company also posts a net loss of $1.1 million for the quarter, compared to the $8.6 million in net earnings it reported for Q2 of 2022. Breaking down the company’s revenue by segment, digital is the only segment that didn’t report a double-digit decline ($37.5 million, down 0.7%). Spot revenue was $107.1 million (down 15.7%) and network revenue was $39.7 million (down 18.5%). Cumulus notes that its total debt as of June 30, 2023 was $680.9 million.im Cumulus president and CEO Mary Berner comments, “Despite continued challenges in the overall market, our second quarter revenue performed in-line with expectations while Adjusted EBITDA exceeded them. As in prior quarters, we generated strong revenue growth in our digital marketing services business, implemented meaningful cost reductions, and further improved our balance sheet by generating cash from operations and reducing our total and net debt to the lowest levels in more than a decade. Additionally, we executed a highly accretive and opportunistic tender offer, which resulted in the retirement of approximately 10% of our shares outstanding. Our proven track record of strong operational and financial execution in adverse conditions gives us unwavering confidence in our ability to optimize results in the current weak ad market and rebound strongly when the environment improves. In the meantime, we will continue to invest in our digital businesses, further enhance our operating leverage through additional cost reductions, and execute on our strategy to opportunistically deploy capital to maximize long-term shareholder value.”

Industry News

KWAM, Memphis News Anchor Ben Deeter Signs Extension

Starnes Media Group announces that it has signed a long-term contract extension with KWAM, Memphis news anchor Ben Deeter. He’ll continue to co-host the award-winning “Wake Up Memphis” show as well as anchor the midday newscasts. Deeter joined KWAM in 2021 after graduating from Cedarville University. He’s the winner ofim multiple Tennessee Association of Broadcasters awards as well as a regional Edward R. Murrow Award. Starnes Media Group CEO Dalton Glasscock says, “For Ben Deeter this is a job and passion, not a side hustle. Ben is the only local conservative morning show host in Memphis bringing you the news every day. Ben Deeter is giving you the news to keep your families safe, holding our leaders accountable, and bringing humor and good stories to match. KWAM, with Ben Deeter, leading the charge is the only place to go for news you can count on.”

Industry News

Edison Releases Kids Podcast Listening Report

Edison Research released data from its Kids Podcast Listener Report during a webinar held yesterday (7/27). Some of the key points from the report that looks at podcast listening by kids ages 6-12 include: 1) Forty-six percent of children ages 6-12 in the U.S. have ever listened to a podcast, and 29% of ages 6-12 in the U.S. listened to a podcast in the last month. The percentage of kids ages 6-12 who listened in the last month jumps toim 42% if their parents have also listened to podcasts in the last month; 2) Eighty-seven percent of kid podcast listeners ages 6-12 say they have ever shared something they learned from a podcast with other people; 3) Kid podcast listeners participate in co-listening: Sixty-eight percent of parents of kid monthly podcast listeners ages 6-12 say their children listen with at least one parent, and 54% say their kids listen with siblings; 4) Parents use podcasts to foster family connections: Among parents of kid monthly podcast listeners ages 6-12, 72% say it is important for kids podcasts to be able to be enjoyed by the whole family and 71% say it is important for kids podcasts to give parents and their children topics to discuss together; and 5) Parents of kid monthly podcast listeners ages 6-12 say the top genres among their kids are: games (51%), music (43%), comedy (39%), short stories (39%).

Industry News

Caroline Beasley Speaks at Media Institute Luncheon

im

Beasley Media Group CEO Caroline Beasley is pictured (above center) with former FCC chairman and The Media Institute chairman Richard Wiley (right) and The Media Institute President and CEO Rick Kaplar (left) at the St. Regis Hotel in Washington, DC where she participated in a one-on-one interview with Wiley. She discussed topics including current policies impacting broadcasters on Capitol Hill and the challenges and opportunities presented by AI.

Industry News

Derek Wolfe Exits Denver’s 104.3 The Fan

According to a report by KUSA-TV, Denver, former Denver Broncos defensive lineman Derek Wolfe has exited Bonneville’s sports talk KKFN, Denver “104.3 The Fan” where he co-hosted the afternoon show with Darren “Dmac” McKee.  Wolfe posted the following to his Instagram account: “Hello everyone! I wanted to share someim news with you first. I have made the tough decision to step down as co-host of The Drive on the Fan due to persistent scheduling conflicts. It has been an incredible journey with my radio crew, and this choice was not easy to make. Lately, my passion for outdoor pursuits has taken me on an exciting and unexpected journey, prompting me to continue chasing my dreams. I genuinely appreciate your understanding and support throughout this process!” The station paired Wolfe with McKee in October of last year.

Industry News

TALKERS News Notes

Heather Cohen, executive vice president of The Weiss Agency, is appointed president of the Hofstra Alumni Organization. Cohen says, “It is a privilege to continue serving the University that I am so proud of. In my new role as president, I look forward to working with the executive board, our incredible alumni, and the entire Hofstra family.”

The GCN-syndicated “Dr. Daliah Wachs” program is added to the program schedule at KGEZ-AM, Kalispell, Montana in the 9:00 pm to 12:00 midnight daypart.

Industry News

South Carolina Talk Radio Pro Jim Burnside Dies at 80

WYFF-TV, Greenville, South Carolina reports that market talk radio pro Jim Burnside died on July 23 after a battle with cancer. The station reports, “Jim Burnside was an innovative radio talent, commercial writer and producer and mentor to many Upstate and national radio personalities… Jim is credited with bringing ‘Talk Radio’ to the Upstate in 1988, hiring Rush Limbaugh and Mike Gallagher to headline WFBC-AM. Later, the station’s call letters were changed to WORD-AM, and Burnside served as program director and station manager.” See the full story here.

Industry Views

Don’t Leave Cash on the Nightstand

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling On Sunday
Talk Media Network

imAmazing fact: In ancient times, from 1962-1972, the highest-paid on-air talent in New York City was “an overnight guy.” He was paid salary plus sales response. I’m talking about Long John Nebel on WOR, WNBC, then WMCA. Long John’s live reads moved product because his audience was captive. One-to-one his listeners were attached to their radios in the truck cab, night watchman’s building lobby, parents pacing with their babies, students cramming. His background was not in radio; he was a skilled auctioneer. Obviously, the same listeners exist today – and are anxious for someone to talk to them. Check out this old clip of Nebel in action: https://youtu.be/wYMCkpYFtbk

One of today’s bizarre misconceptions is that overnights/late nights are not important for sales or audience share. Totally and completely wrong!

— As an executive, when launching a new format, any new format, the first time period I staffed was overnights. Late-night, overnight is the doorway to a station. Listening patterns to AM drive are habitual, hard to change. Late night listening is discretionary. Audiences will sample new radio offerings when they seek pure entertainment rather than essential utility elements.

— Late-night cume feeds morning drive. Study the flow of audience from late-night to morning drive, you will be surprised how much of the AM drive cume depends on the last station heard before turning off the radio.

— No distractions. It is easier to sell any product or idea to a person who is giving you 100% of their attention rather than rushing to work, calming the kids and remembering to avoid road construction. As George Noory’s success confirms, the percent of listeners who act on a commercial message is higher overnights than at any other time period.

— Every format has a default hour – one hour of the day when it will have its largest audience share. For all-news, for example, it’s always 5:00 am – 6:00 am. Lite FM’s, 1:00 pm. Live, local talk: 11:00 pm.  Listeners seek companionship, sympathy and empathy from talk shows.  If a station offers a “best of” at 11:00 pm, it is ignoring the built-in strategic advantage of the talk format. 11:00 pm is primetime.

— Rate integrity. A station may charge top dollar for morning drive. Upon further study those high rates usually come with nighttime bonus spots.  Bonus spots cut the rate in half. The nighttime results story can stand on its own and command premium pricing without bonusing.

Walter Sabo was the youngest executive vice president in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry News

WTOP Names Anne Kramer Afternoon Drive Anchor

Hubbard Radio’s Washington, DC all-news WTOP announces that Anne Kramer is named the new afternoon drive anchor alongside co-anchor Shawn Anderson. Kramer joined WTOP 18 months ago after having served with Hearst Television’s WBAL-AM, Baltimore for 25 years including as morning drive anchor. She won a Nationalim Edward R. Murrow Award for her investigative reporting on Baltimore’s 911 system and has been the recipient of multiple Chesapeake AP Awards. She comments, “I am excited to be a full-time member of this legendary news station. I am looking forward to working alongside Shawn Anderson, with his years of experience, as we give listeners the most up-to-date and accurate information they need to make informed decisions as they go about their day.” WTOP director of news and programming Julia Ziegler states, “From the day Anne started at WTOP, I have loved her passion for storytelling. Anne puts our listeners first and is always thinking about how she can help them understand what is going on in their worlds. Our listeners are in great hands with Shawn and Anne each afternoon.”

Industry News

OpenAI Seeks Dismissal of Defamation Suit

Artificial Intelligence firm OpenAI has filed a Motion to Dismiss the defamation suit filed against it by talk show host Mark Walters, who hosts radio programs produced by his CCW Broadcast Media company. TALKERS reported the suit by Walters back on June 9 in which Walters claims the use of OpenAI’s ChatGPT by journalist Fred Riehl that created content stating the Walters was accused of embezzling funds from the Secondim Amendment Foundation defamed him. No such accusation ever actually took place. In its Motion to Dismiss, Open AI argues several points, including that Georgia is not the proper jurisdiction, but it summarizes its argument that Walters’ claims don’t meet the burden of defamation when it says, “Even more fundamentally, Riehl’s use of ChatGPT did not cause a ‘publication’ of the outputs. OpenAI’s Terms of Use make clear that ChatGPT is a tool that assists the user in the writing or creation of draft content and that the user owns the content they generate with ChatGPT. Riehl agreed to abide by these Terms of Use, including the requirement that users ‘verify’ and ‘take ultimate responsibility for the content being published.’ As a matter of law, this creation of draft content for the user’s internal benefit is not ‘publication.’”

Industry News

Yesterday’s (7/25) Top News/Talk Media Stories

Hunter Biden’s guilty plea and criticism of the “sweetheart” deal that would have sent regular Americans to prison; House Speaker Kevin McCarthy considers Joe Biden impeachment in connection with Hunter Biden investigation; the Fed is expected to hike interest rates again today; the heatwaves affecting much of the Northern Hemisphere and the report that the Atlantic Ocean’s currents are being harmed by global warming; Donald Trump’s legal battles; the 2024 presidential race; Chinese foreign minister Qin Gang disappears from public view and is replaced; LeBron James’ son suffers cardiac event at basketball practice; and today’s House panel hearings on UFO’s were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Carrozza Promoted to Corporate Production Post for Beasley

Beasley Media Group promotes Tom Carrozza to corporate director of production operations.  Carrozza has been serving the company as the creative services director at its Tampa stations WLLD-FM and WPBB-FM sinceim 1999. Beasley says that in his new role, he will report directly to chief content officer Justin Chase and will work directly with the company’s production directors to help foster high quality creative production by leveraging the talented producers within the company and developing systems to reduce friction and redundant work. Chase comments, “Over the past 10 years, I’ve relied on Tom for many important corporate initiatives and special projects. No matter what he tackles, I’ve always been impressed with his professionalism, performance, and leadership. We look forward to leveraging Tom’s skills for the benefit of our overall company.”

Industry News

St. Louis Talk Host Suffers Trial Setback

According to a report by Ryan Krull in the River Front Times, St. Louis chiropractor and talk radio host Eric Nepute was dealt a few legal blows by U.S. District Court Judge Ronnie L. White as he prepares his defense. Nepute, host of the two-hour morning show “Real Talk with Dr. Eric Nepute” on East Central Broadcasting’sim “Real Talk Radio Network” on Missouri stations KRTK-FM, Hermann; KVMO-FM, Vandalia; and KTRE-FM, Steelville, is being sued by the feds under the COVID-19 Consumer Protection Act for peddling false information about the COVID pandemic in order to sell supplements and vitamins. The trial is set to begin on August 21 and as a result of the rulings, Nepute is not allowed to testify as a medical expert as the judge ruled he does not practice medicine and has no “experience treating infectious diseases, and more specifically, COVID-19.” The judge also ruled that Nepute’s program is a form of advertising and as such falls under the laws that regulate commercial speech. Read the River Front Times story here.

Industry News

Benztown Production Libraries Now Offer AI-Aided Search Features

Benztown says it is “supercharging” its audio imaging libraries with the help of Artificial Intelligence technology. “Benztown audio production libraries now offer new AI-aided search features that make audio producers’ jobs easier and faster than ever through improved and more intuitive search functionality.” Benztown says this helps audio producers to: 1) Search Suggestions by Top User Searches – View the most popular searches andim proposed tags when you make a search; 2) Contains Exactly Search – Search for multiple keywords in the same order (substring) by searching in quotes or clicking ‘Contains exactly: “your search”; 3) Autocomplete – See suggestions of possible terms to complete your search; 4) Autocorrect – View intended results even if you make a typo in your search; 5) Suggestions And Result Preview – See suggestions and categories based on your search results, allowing you to view which elements exist for each song; and 6) Download Files in 24bit 48kHz – You can now request access to download higher resolution audio. Benztown CEO Andreas Sannemann says, “The Benztown libraries have always been on the cutting edge of AI development in sync with music and practical application for imaging directors and audio content creators. We keep pushing the standards to create the best possible product for our clients.”

Industry News

Compass Media Groups Announces Promotions and New Staff

Compass Media Networks announces new hires and promotions throughout its various departments, including Advertising Sales, Affiliate Sales, and Creative Services along with Promotions in Advertising Sales and Finance. Marc Siegel joins the company to serve as director of audio sales/general manager of spoken word sponsorshipsim & activations. Recent Hofstra University graduate Kassandra Faber joins the company as associate director of affiliate sales. Recent Trinity College graduate Sydney Sperling joins as associate director of affiliate sales. Broadcast pro Jim Davison joins the company as project manager creative services subsidiary, Yamanair Creative. Four-year staffer Liane Sousa transitions from director of affiliate sales to account executive, advertising sales, and four-year employee Matt Wallach is promoted to accounting analyst.

Industry News

Broadcaster Martha Fahnoe Passes

Dimes Media Corporation announces that its chair Martha (Buckley) Fahnoe passed away unexpectedly on July 21. She was the daughter of Richard Dimes Buckley Sr., founder of Buckley Broadcasting. She isim predeceased by her brother Rick Buckley. She founded Dimes Media Corporation with her son Eric Dimes Fahnoe upon the closing of Buckley Broadcasting. Dimes Media, which operates radio stations in San Luis Obispo and King City California, says “Martha grew up in broadcasting beginning in the mailroom of WNEW as a teenager and her success in many capacities was ensured by her engaging personality and interest in her co-workers, clients and the community.” In lieu of flowers the family asks that donations in her memory be made to the Broadcasters Foundation of America or The Living Desertin Palm Desert, CA.

Industry News

Premiere and Patty Steele Launch New Podcast

Premiere Networks and award-winning broadcast radio star Patty Steele announce the launch of “The Backstory with Patty Steele” podcast. The program features Steele as she “enlightens and entertains listeners with a journey through pivotal moments in history and pop culture.” Some of the stories include a look at theim world-famous architect and the mass murders that took place at his home; how bathing suits went from 30 pounds of wet wool to the thong; the original Olympics with athletes competing completely in the nude; and an iconic inventor who actually stole his masterpiece. Steele says, “My fascination with these kinds of stories is all about a fun peek behind the curtain of what we think we know about famous folks, events and lifestyles. When we discover these incredible backstories, it’s a blast worth repeating to friends! I look forward to helping listeners deepen their connection to the past, so we can understand how we got to the present, and how to better map out our future.”

Industry News

TALKERS News Notes

iHeartMedia, Inc will report its financial results for the quarter ending June 30, 2023 on Tuesday August 8. The company will conduct a conference call at 8:00 am ET, following the release of its earnings announcement to discuss its financial results and business outlook.

The GCN-syndicated “Dr. Daliah Wachs” show joins the program lineup at Alexandra Communications’ news/talk KUJ-AM/K254DK, Walla Walla, Washington in the late night daypart.

Mobile Radio Partners launches a sports betting format on WTOX-AM, Richmond, Virginia using content from VSiN, The Sports Betting Network. The station is being branded “Richmond’s Best Bet, 1480-The Line.” Station general manager Mark Smith comments, “The new format will bring 24-hour sports betting programming to Richmond for the first time. The new station leverages the growing interest in sports betting by covering all sports through the wagering lens. So many markets have embraced sports betting stations and it’s high time that Richmond started delivering the news and analysis folks need with best-in-class content from VSiN.”

NHPR names Travis Boucher chief financial officer. In this role with the public media organization, Boucher will oversee NHPR’s financial and compliance functions and be a strategic partner to NHPR’s board and senior leadership as the organization builds and deploys its resources over the coming years.

Industry News

TALKERS Celebrates 33rd Year of Publishing

Today begins the 34th year of publishing for TALKERS magazine as a trade journal serving the talk media industry. The first issue rolled off the presses in the form of a tabloid newspaper on Monday July 23, 1990 focusing primarily on talk radio.  Since then it has grown and evolved with the industry to go through severalim format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media.  This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.

Industry Views

Pending Business: Pulling the Rug Out from Under

By Steve Lapa
Lapcom Communications Corp
President

imWhen was the last time you went shopping for a quality living room rug? Not an oriental, because that is just too easy. We’re talking high quality living room rug that will blend in and stand the test of time… and the dog. Next to fighting with a credit card company, it’s the worst shopping experience ever.

Try this at home when you have nothing better to do. Chances are you want to find the rug of your dreams, so you check out the major department stores. Up the escalator, walk through home furnishings and an employee may or may not be available. Most likely not, so you head to an adjacent department, and someone sends someone who barely knows the product and selection.

This scenario is repeated at most major department stores today, so off we go to our favorite furniture store where rugs are an accessory, like belts in the men’s store. No go here. Time to head over to the carpet, tile, and rug store.

Employees here are a bit more available and knowledgeable, but the quality and selection are just not quite right. Time for the expensive specialty store where expertise and service are #1 and so is price. $10,000 for that!

Time for the online experience to take over with countless purchase options, reviews, and confusing virtual reality options. This is getting painful. The attempted purchase is frozen in frustration. What does this have to do with what we do? Live and learn.

— Are you always available for your advertisers? When business is soft you lob in a mandatory attempt and move on. When business is through the roof, are you quick to return a call or open a new door?

— Do you simply walk through the same motions, or reflect the energy and enthusiasm of an exciting program lineup? Think of the rug seller, flipping through those rugs. Boring!

— Do you earn the price or just blame the boss? Since day one, some sellers find it easier to blame the boss instead of earning the value proposition.

— Are your advertisers frozen in frustration? Feel free to use the phrase that pays. Defrost that frozen decision maker before your competitor does.

A great program director once told me, the best on-air talents observe life with a pad and pen. Their notes come to life when the mic goes on. The same is true for great sellers and managers. Every purchase experience can improve your next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: We Have a Winner

By Holland Cooke
Consultant

imTHE Best Bit I’ve Heard This Month was by Gene Valicenti, morning host, WPRO-AM/WEAN-FM, Providence.

Among advertisers he endorses: Pinnacle Discount Center, where TV prices are SO low ya wonder if the merch’ is hot. It was a hole-in-the-wall before Gene tripled its business… not a tough sell when every customer gets to “Spin the Wheel!” on the way out for even-deeper discounts or a FREE bonus TV.

“You’ve got an uncle in the TV business,” Gene says, and “Uncle Bill” gives him TVs to award listeners who chime-in on topic du jour each morning.

im

As Amazon Prime Days began, Gene spontaneously texted Uncle Bill – not a set-up, I’m told – challenging him to beat Amazon deals. ONE MINUTE later, Uncle Bill replied: “Yes! 15% less for any same-model TV Amazon is offering.” Even if nobody took him up on the offer, the gesture slam-dunks this retailer’s category ownership.

Even if you aren’t making a station advertiser a hero: How can YOU localize The Big Story?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;“and Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

On-Air Schedule Tweaks at “97.1 The Freak” in Dallas

According to a report in the Dallas Morning News, new program director Dominic “Zakk” Zaccagnini has put into effect some changes to the program lineup at iHeartMedia‘s sports/hot talk KEGL-FM, Dallas “91.7 The Freak,” effective today (7/24). Personalities Danny Balis and Mike Sirois move from the afternoon drive show to the morningim drive program alongside Kevin “KT” Turner and takes on “The Downbeat” as its name. Jeff Cavanaugh and Julie Dobbs move from the morning daypart to afternoons alongside Mike Rhyner for “The Speakeasy” program. The show times are altered by an hour with the morning program airing from 6:00 am to 10:00 am, the midday “Ben and Skin” show airing from 10:00 am to 2:00 pm, followed by the afternoon show airing from 2:00 pm to 6:00 pm. Zaccagnini tells the Dallas Morning News, “The catalyst for this change was to make a better fit for our same staff to further excel in a weekday lineup that best suits their professional and personal lifestyles.” Read the full story here.

Industry News

Bob & Tom Show’s Ron Sexton Dies at 52

Comic Ron Sexton, a longtime cast member of “The Bob & Tom Show,” died at 52 on Friday (7/21) in Ohio while on tour with his stand-up show. Tom Griswold states, “We are sad to confirm that Ron Sexton, longtime member of the ensemble cast of ‘The Bob & Tom Show,’ died Friday while on tour with his stand-up comedy show. Ronim was known by millions of listeners of ‘The Bob & Tom Show’ for the indelible comedic characters he played on-air, including Donnie Baker, Kenny Tarmac, and Floyd the Trucker, as well as his spot-on celebrity impersonations. Ron was a much-loved colleague and friend, and we will miss him greatly. We send our sincerest condolences to his family and friends. He made many, many people happy during his more than 20 years with ‘The Bob & Tom Show,’ and we will remember him with love and gratitude.”

Industry News

KKOB, Albuquerque Named Station of the Year by NMBA

Three of Cumulus Media’s Albuquerque radio stations were honored by the New Mexico Broadcasters Association with Excellence in Broadcasting Awards. News/talk KKOB-AM/FM received seven awards, including Station of the Year for the second consecutive year. It was also honored in the categories of Breaking News,im Complete Newscast, Continuing Coverage, Features News, Newscaster of the Year (news anchor Haylee Gonzales), and Sports Play by Play. In addition, sports talk KNML and country KRST-FM were each recognized for excellence. KKOB news director John Summers states, “It’s the hard work and dedication to factual journalism that brings success. Each knows and understands just how important their work is in relaying details correctly and concepts honestly. The bottom line is simple. They love what they do. And it shows.”