Industry Views

Why Teasing Isn’t for Every Talk Show Host

By Russ Ray Rollins
Host of Monsters in the Morning
Real Radio 104.1 FM, Orlando

Russ RollinsAfter over three decades as a talk show host, I’ve come to appreciate one essential truth about this industry: there’s no one-size-fits-all formula for success. Program directors, executives, and consultants often believe their advice applies universally, but experience has taught me otherwise. The reality? Not every tip or trick works for every host—or every audience.

One of the most debated techniques in talk radio is the “tease”- that carefully crafted promise of what’s coming next. Let me be upfront: I stopped listening to other radio hosts years ago. Not because I don’t respect or enjoy their work, but because I found myself inadvertently borrowing their ideas. It’s a slippery slope when you admire the craft so deeply.

That said, a while back, I broke my own rule and tuned into a show that had an intriguing topic. They had me hooked – until the host abruptly went to break with, “Coming up next, a representative from the Central Florida Humane Society will be in to talk about the kitten population.” And just like that, I was out. I changed the station and never returned.

Here’s my hot take: I hate the art of the tease.

Over the years, I’ve had countless consultants and program directors insist, “Russ, you have to tease your next segment!” My response? “No, I don’t.” Here’s why:

A “Tease” Can Be a Turnoff

Sometimes the next segment, by title alone, doesn’t sound exciting—but we can make it fun. A dull-sounding topic doesn’t mean the content itself won’t surprise and engage listeners. Forcing a tease risks losing people before we even get the chance to surprise them.

• Radio is About Being in the Moment

What if I don’t know exactly what’s coming next? Talk radio thrives on spontaneity. Some of the best segments are born during the break—fresh, unfiltered, and relevant to what’s happening in real-time. Why box myself in with a tease that may no longer fit the moment?

• The Sponsored Segment Conundrum

Let’s be honest: not every segment is a home run. Sponsored content or sales-driven segments are part of the job, but they’re rarely the most engaging part of the show. A forced tease in these cases feels insincere, and listeners can tell.

The hosts I’ve always admired – legends like Ron & Ron, Jim Philips, and Howard Stern – didn’t rely on teases to keep me tuned in. I stayed with Ron & Ron out of loyalty. I listened to Jim Philips because I wanted to know what had him fired up that day. I followed Howard Stern because I couldn’t wait to hear the next crazy thing he’d say. None of them felt the need to force-feed a tease.

That’s not to say teases don’t work for some hosts. I’ve heard great teases that kept me glued to the dial. I’ve even used them myself when it made sense – but only when it felt authentic. The problem arises when consultants push the idea that a tease is mandatory in every break.

Talk radio is a deeply personal medium. It’s about connecting with your audience in a way that feels genuine. A great host knows their strengths and plays to them, even if it means breaking the so-called rules.

So, to my fellow talk show hosts: take the advice of consultants and program directors with a grain of salt. What works for one show might not work for you. And if you’re like me, don’t be afraid to ditch the tease. Sometimes, the best way to keep your audience engaged is to simply be yourself.

 

Russ Ray Rollins is the longtime host of the successful ensemble show, “Monsters in the Morning” heard on Real Radio 104.1 FM, Orlando.  He can be emailed at russrollins1@me.com.

 

 

Industry News

Top News/Talk Media Stories this Past Weekend (12/7-8)

The Middle East took center stage this weekend (12/7-8) on the talk radio and related talk media venues of America as conversation turned to the overthrow of the regime of President Bashar al-Assad in Syria and its implications on world events going forward. That was closely followed by wider speculation growing out of the NYC shooting murder of UnitedHealthcare CEO Brian Thompson.  That was followed by discussions about pending legal moves President-elect Donald Trump might carry out as revenge measures against his political opponents such as members of the January 6 Committee.  Another new story discussed this weekend was Jay-Z being accused of sexually assaulting a 13-year-old in 2000 with fellow rapper Sean “Diddy” Combs. All in accordance of the ongoing research of TALKERS.

Industry News

President-elect Donald Trump Honored at Sold Out FOX Event

Trump at Patriot AwardsFOX Nation’s sixth annual Patriot Awards ceremony took place last evening in a sold-out event at the Tilles Center for Performing Arts in Brookville, New York on Long Island. Emceed by Long Island native and FOX News Channel’s top-rated primetime host Sean Hannity, the Patriot Awards honor and recognize America’s finest patriots, including military veterans, first responders and other inspirational everyday heroes. President-elect Donald Trump (pictured above) spoke at the event and was honored with the inaugural “Patriot of the Year” award.  Introduced by Hannity, who presented the award, Trump delivered an upbeat address in which he outlined his goals, thanked FOX News and specifically praised Hannity for his friendship and service to the country.

 

Industry News

iHeartMedia Houston Appoints Paul Lambert as New Region President

iHeartMedia announced yesterday (12/5) that Paul Lambert has been named region president for iHeartMedia Houston, effective immediately. Paul LambertHe will report to Eddie Martiny, division president, iHeartMedia.  In this newly appointed position, Lambert will work closely with the sales, programming and digital teams in the market and will also have direct oversight of the respective sales teams.  “I have had the pleasure of working with Paul for over 20 years; I have witnessed him excel in numerous management roles and his track record has been remarkable. I am confident that Paul’s knowledge and leadership skills will allow iHeart Houston to continue its winning ways,” Martiny tells TALKERS.  Lambert, a Louisiana native, has been working for iHeartMedia for the past 24 years and most recently served as SVP of Sales in Houston. He started as an account executive and rose through the ranks, working as local sales manager, general sales manager and director of sales.  “Under Eddie’s leadership, iHeartMedia Houston has had an almost unmatched winning record.  I’m honored to carry the torch on behalf of our wonderful clients and the amazing team of iHeart individuals who make magic happen every day!” said Paul Lambert.

Industry News

Kevin Kietzman Launches New Midday Show on KCMO, Kansas City

Kevin KietzmanCumulus Media announced yesterday (12/5) that KCMO 95.7 FM and 710 AM, has added longtime Kansas City broadcaster Kevin Kietzman to the station’s weekday programming lineup with the launch of his new midday show, “Kevin Kietzman Uncanceled.” The program debuted this week and airs on KCMO Monday through Friday from 10:00 am-11:00 am.  Kietzman is a well-known voice in the Midwest, having hosted his highly successful sports/talk radio show in Kansas City for over two decades. He is currently the host of the “Kevin Kietzman Has Issues” podcast, covering Kansas City news, sports, and politics.  Donna Baker, regional VP/MM, Cumulus Kansas City, tells TALKERS, “Under Pete’s leadership, KCMO Talk Radio is one of the fastest growing stations in the Midwest. Kevin’s passion and commitment to his craft make him the perfect fit for the KCMO Talk Radio audience and our client partners.” Pete Mundo, KCMO PD and morning show host, commented: “During my years in Kansas City, we have delivered on our promise, ‘If it’s happening IN KCMO, it’s ON KCMO.’ There are few who have entertained and informed Kansas City listeners for over two decades like Kevin Kietzman. Kevin’s ability to engage fans, whether the topic of today is our Championship sports teams, the local news landscape, national politics, or the pop culture world, make him the ideal addition to KCMO Talk Radio.”  Kevin Kietzman said: “It’s great to be back on radio but even better to be a part of something as exciting as KCMO Talk Radio, now on 95.7 FM. I’ve known Pete Mundo for years and absolutely nobody in KC media works harder or is more dedicated to serving listeners than Pete and the management team at Cumulus Media. It’s a sweet spot to follow his popular morning show where Kansas City listens every day to learn what’s going on throughout Missouri and Kansas.”  Kietzman added: “These are historic times. Americans have spoken loudly that we are a free speech society, we have the most popular sports team in the world in our city, and I can’t wait to be back on air to talk about it all. I look forward to hearing from so many of you that have listened throughout the years. Let’s go!”

Industry News

SiriusXM Launches “Women’s Empowerment Network,” a New Podcast Network Executive Produced by Urban View Host Karen Hunter

Karen HunterSiriusXM announced yesterday (12/5) the launch of the “Women’s Empowerment Network,” a new podcast network executive produced by SiriusXM Urban View host and Pulitzer Prize-winning journalist Karen Hunter. Launching on Monday, December 9, the “Women’s Empowerment Network” will debut with two new podcasts, with more original content set to premiere in the coming months.  Available on the SiriusXM app and all other major podcast platforms, “The Women’s Empowerment Network” will offer a variety of new original shows, which will feature interviews with influential women from various industries and backgrounds, self-improvement tips, financial advice, mental health discussions, and more news relevant to women’s lives and careers.Karen Hunter The network will also spotlight stories of resilience, activism, entrepreneurship, and community, with a focus on uplifting women in all walks of life.  Among the first podcasts to premiere under the network is “Karen Hunter Is Awesome!”, a daily podcast where Hunter dives deep into a wide range of thought-provoking topics. In what she considers a companion piece to her regular Urban View radio show, Hunter will set out to challenge her listeners in new ways, covering everything from Bible prophecy to the purpose of race, and even the latest TV shows and movies, while still delivering her signature blend of intellect and candidness.  Also launching on December 9 is Financially Speaking,”Financially Speaking a daily podcast designed specifically to help women navigate the complex and evolving financial landscape. Hosted by a team of renowned financial experts, including Dr. Tonya Evans (cryptocurrency and intellectual property), Dr. Tisa Silver Canady (financial wellness and student loan debt eradication), Jacquette Timmons (financial behaviorist), and Ruchi Pinniger (financial coach and founder of “Watch Her Prosper”), this podcast will offer listeners practical advice and insights to help them make informed financial decisions and build lasting wealth. “The Women’s Empowerment Network is a destination where women can come together and be heard in ways that are authentic, uplifting, and transformative,” said Karen Hunter. “I’ve always believed in the power of women supporting each other, and I’m excited to have this new platform where we can rise together.”  “Karen has a great talent for identifying emerging voices and building communities through audio,” Dave Gorab, VP/GM of SiriusXM’s talk programming. “I’m excited to see Karen’s vision for a new podcast network thrive while it has a meaningful impact on all who listen.”  In addition to her new podcast, Hunter will continue to host “The Karen Hunter Show” weekdays from 3-6pm ET on Urban View channel 126.

Industry News

TALKERS News Notes

Ray Stevens

WLS 890 AM, Chicago Morning Host Ramblin’ Ray Stevens Kicks Off “The 12 Strays of Christmas,” Highlighting PAWS Chicago Pets in Need of Forever Homes This Holiday Season.  Every day for 12 weekdays starting yesterday (12/5), WLS 890 AM morning host, Ramblin’ Ray Stevens is featuring on-air and on social media a PAWS Chicago pet that’s available for adoption. PAWS Chicago is a no-kill animal shelter for homeless pets.  Kicking off the parade of adorable, adoptable pets was Finley, an energetic and playful three-month-old puppy with a heart full of love and a tail that never stops wagging! With soft, fluffy fur and floppy ears, he’s always on the move, ready for a game of fetch or a snuggle on the couch. Stevens tells TALKERS, “We call them rescues, as if we are saving them, when in fact, they are actually saving us. Nothing will ever love you like a shelter pet.”

Goya, PAL, Gristedis, 77WABC
WABC Radio Partners with GOYA Foods and Gristedes to Support PAL Annual Holiday Party. 
WABC, New York has partnered with Goya Foods and Gristedes Supermarkets to support the Police Athletic League (PAL) Annual Holiday Party. Five thousand pounds of food will be handed out to 450 PAL families by WABC Radio owners John and Margo Catsimatidis and WABC Radio personalities Ernie Anastos and Dominic Carter. The event will take place at the PAL Harlem Center, 441 Manhattan Ave. and West 119th St., tomorrow (12/7).  “We are long-time supporters of PAL, an organization that has changed the lives of many at-risk youths,” said John Catsimatidis, who hosts a monthly luncheon to raise funds for PAL. “I want to thank Goya Foods for joining us to help PAL families enjoy the holidays with a healthy and satisfying meal.”  WABC is also running on-air promos, asking listeners for donations at wabcradio.com/pal.

Industry News

TALKERS News Notes

GraciesEarly Bird Deadline for the Milestone 50th Gracie Awards Approaching. The AWM Foundation invites all content creators to submit their exceptional work for the historic 50th Annual Gracie Awards. With the Early Bird Deadline approaching on December 12, 2024, now is the time to take advantage of discounted entry fees and secure your place in celebrating the best in media. As the Gracie Awards commemorate 50 years of recognizing excellence, it is more important than ever to honor the exceptional talent in front of and behind the camera and microphone across radio, podcasting, television, streaming, and online programs in news and entertainment. The Gracie Awards recognize contributions from journalists, actors, hosts, producers, showrunners, writers, directors, and other roles that bring impactful stories to life. Each entry directly supports the AWM Foundation, with the Gracies serving as the largest fundraiser of the year.  “This year’s milestone celebration reflects our continued commitment to honoring the talent that shapes the stories of our time,” said Becky Brooks, president of the AWM Foundation. “We encourage local media to participate and take advantage of the best rates and prepare to celebrate together in 2025.”  For a complete list of new and updated categories for 2025, pricing, and submission guidelines, please visit https://allwomeninmedia.org/gracies/call-for-entries/. Questions can be directed to gracies@allwomeninmedia.org.  The Gracie Awards is the largest fundraiser of the Alliance for Women in Media Foundation which advances women in media through educational programs and scholarships. The Gracie Awards honors exemplary programming and individual talent created by, for and about women. The Alliance for Women in Media Foundation has created partnerships and joint initiatives with the Emma Bowen Foundation, the National Association of Broadcasters (NAB), NCTA – The Cable and Telecommunications Association and other organizations that are philosophically aligned with the mission of the Foundation. For more information about The Alliance for Women in Media Foundation and the Gracie Awards please visit allwomeninmedia.org. For the latest news on the Gracies, follow The Gracies on Instagram, X, LinkedIn and Facebook.

Broadcasting Consultant Valerie Geller Drops Third Edition of Classic Book. Beyond Powerful Radio – The New Edition: An Audio Communicators Guide to the Digital World (Focal Press 2024).  Beyond Powerful RadioIn this newly updated edition, industry pros as well as aspirants will find a complete guide to becoming a successful communicator. Beyond Powerful Radio teaches time-tested techniques that work in any format – radio, TV, podcast, or digital. Learn how to get, keep, and grow audiences with powerful storytelling, and become a dynamic presenter. This book holds the tools needed to create winning content; tell compelling stories; build your brand; develop talent; produce a show; report the news; sell; and write commercials. Valerie GellerPractical tips and methods from over 50 top experts from across the world of media illuminate interviewing, managing talent, becoming an authentic personality, and getting started in the business. This fully revised edition features new sections on podcasting, social media, storytelling, artificial intelligence, and cross platform synergy.  Whether you’re a professional with years in the industry, an instructor with a class full of media hopefuls, or you are just starting out as a podcaster or radio host, this book will help you reach your goals. A full Instructor Manual is available with complete lesson plans for broadcast instructors.  For more info, please click HERE.

Industry News

Cumulus Nashville’s SuperTalk 99.7 WTN Announces On-Air Lineup Additions and Moves to Offer Enhanced Local News Coverage

Cumulus Media (NASDAQ: CMLS) announces that Nashville’s SuperTalk 99.7 WTN (WWTN-FM) has strengthened its weekday news and talk coverage with multiple lineup additions and moves debuting in January of 2025. Sources at the powerhouse 100,000-watt news/talk station and SuperTalk TV (YouTube)  tell TALKERS the station is committed to providing the best in news and compelling live and local content, and these exciting lineup changes reflect this dedication to delivering top-notch local news coverage and engaging talk programming to listeners.

Brian WilsonOn-air host Brian Wilson (weekdays from 3:00 pm to 7:00 pm), announced his retirement earlier this month, after a 50-year career in broadcasting that included stints at FOX News and WMAL-FM in Washington, D.C., before landing at SuperTalk 99.7 in 2018. Wilson will continue to contribute to SuperTalk 99.7 in a host-at-large role.

Matt MurphyMatt Murphy steps in as on-air host, afternoon drive (weekdays from 3:00 pm to 7:00 pm), after hosting weekdays on the station from 12:00 noon to 3:00 pm for the last three years. Murphy joined SuperTalk 99.7 in 2021 after a 19-year stint with Talk 99.5 WZRR in Birmingham, AL, as both morning show host and program director.

Chad BensonJoining Cumulus Nashville and the new SuperTalk 99.7 lineup is Chad Benson, who will host a live and local show airing weekdays from 12:00 noon to 3:00 pm. Benson will continue as host of his syndicated program, “The Chad Benson Show” with Radio America Network. Chad Benson said, “I’m so excited to be a part of this legendary radio station and to work with an incredible team in an amazing city. I look forward to contributing and building strong connections with both listeners and advertisers.”

Joan JonesThe station further enhances its news coverage with the addition of veteran broadcast journalist Joan Jones as news anchor in morning drive with current host and 2024 Marconi winner Dan Mandis. Jones is known for her successful 10-year career as morning news anchor for news/talk station WTOP-FM in Washington, D.C. Current SuperTalk 99.7 news anchor Ken Weaver will continue to cover the news desk weekday afternoons from 11:00 am to 7:00 pm.

Allison Warren, VP/MM, Cumulus Nashville, tells TALKERS, “We are thrilled to introduce these exciting changes to our lineup at SuperTalk 99.7 WTN. Each addition and shift reflects our unwavering commitment to delivering the highest quality news and talk programming to our listeners. With a blend of seasoned professionals and fresh voices, we are poised to provide even more engaging and comprehensive coverage for Nashville and Middle Tennessee. We look forward to continuing our tradition of excellence and connecting with our community in new and meaningful ways.”

 

Industry News

New Jersey 101.5 to Present Town Hall on Online Child Predators

New Jersey 101.5Tomorrow (12/5) at 7:00 pm, Townsquare Media’s New Jersey 101.5 (WKXW-FM) is presenting a special Town Hall broadcast, “Targeted: Protecting New Jersey Children from Online Predators,” confronting the crisis of online child predators, and how New Jersey children and parents are affected.  In what is an alarming statistic, the FBI estimates that 500,000 predators are online daily, with kids between the ages of 12 and 15 most at risk. These predators are lurking on social media sites, online gaming platforms, chatrooms, and anywhere else popular with kids.  New Jersey 101.5’s Eric Scott leads the news and digital departments in bringing listeners the most up-to-date information about the ever-changing ways predatory behavior manifests itself on the internet and connected devices.  “Our kids are spending considerable time on the internet every day,” Scott warns. “Parents need to understand how to identify where predators are lurking and how to safeguard their children.”  The program’s on-air guest panel includes John Pizzuro, CEO of Raven and former commander of the New Jersey State Police Internet Crimes Against Children Task Force; Alicia Kozak, internet safety expert and founder of The Alicia Project; Stephanie Lyon, licensed clinical psychologist and assistant professor of clinical psychology at Rutgers University; and Gina Cavallo, a consultant and vice president for the Board of Trustees for the New Jersey Coalition Against Human Trafficking.  Online, the program will be streamed live and available for embedding at facebook.com/nj1015/live. The broadcast may also be accessed via nj1015.com, the New Jersey 101.5 YouTube channel, or the free New Jersey 101.5 app.

 

Industry News

CHRISTMAS 2025: The Music and Talk Connection – Licensing Opportunity  

Veteran radio broadcaster Chick Pallotta, a.k.a. Francis Chick Powers, is the creator, executive producer, and host of a long-running, syndicated radio series of individual programs collectively entitled, “The Inside Stories Behind The Christmas Songs.”  ChickThese critically-praised programs feature many legendary songwriters of fond memory who explain how their classic, holiday hits originated. Currently, there’s a total of 43 programs: 20 Short-Form programs (crafted as entertainment and informative holiday features where all the verses of a particular Christmas song are wrapped around the songwriter’s narrative), and 23 two-minute programs, suitable for the live and local talk and news/talk stations, providing a type of holiday feel to their regular programming. Additional programs are produced and released yearly. Since 2011, Pallotta has been producing and syndicating these one-of-a-kind holiday vignettes.  During that time, hundreds of stations throughout the U.S.A. and Canada in mostly small, medium-sized and suburban markets, have aired the series. Thus far, the series is being carried on stations having 14 different formats.

Soon-to-turn 78-years old in January, an item on Chick Pallotta’s Christmas wishlist, is to license his intellectual property of interviews with the Christmas songwriters to one of the major radio conglomerates to run during the 2025 Christmas Season. It would include all the elements of his original productions for that company to produce – the scripts, the interview segments, the song soundbites, the music beds, etc. – as it sees fit.  And that company’s own in-house, star radio personality would host the series, thus exposing all of this unique and original content to a new and wider listening audience, carried even on multiple-owned stations in the same city having different formats in the major markets. Pallotta’s only stipulation in a potential agreement would be to protect his current radio affiliates which have provided their loyal and steadfast support to him over the years.   For more info about these available programming elements please click HERE.

TheMusicalSoundReview.com 

Plus there’s more: Pallotta has established another platform for his intellectual property. He’s making on-screen video segments for use in a full, theatrical musical production. A live cast of singers is envisioned to perform a mix of both the traditional Christmas carols and secular holiday hits as well. The visuals are lead-ins, prior to the songs being sung. He’s currently looking for an investor. Just as iHeartRadio produces its “Jingle Ball” concert tour in Madison Square Garden and other select cities annually, Chick is hopeful that in Manhattan’s Theater District itself,  a similar, success story is achievable in a Broadway theater during the 2-month holiday season, running every year, as well.  For more info about the theatrical opportunity, please click HERE to watch three short video segments.  Chick Pallotta can be reached by phone at 718-375-1245.

 

 

 

Industry News

Sean Hannity to Host New Long Form Interview Show on FOX Nation – Premieres Today

Sean

FOX News Channel and Premiere Networks talk superstar Sean Hannity will host a new long-form interview show for FOX Nation entitled, “Sean” premiering today (12/3) on the platform, announced Lauren Petterson, its president. The new series will feature in-depth sit-down interviews with a variety of guests spanning the world of sports, entertainment, and politics. Pictured above: the episode one kick-off with iconic actor, writer and director Sylvester Stallone alongside his wife, entrepreneur, and model Jennifer Flavin Stallone. In making the announcement, Petterson said, “Sean’s signature political commentary has advanced the cultural conversation while connecting with the FOX News Media audience for more than 28 years. FOX Nation subscribers will have the opportunity to see Sean in a new setting as he conducts long-form interviews with newsmakers and celebrities, delving deep into their life journeys and the challenges and successes they have had along the way.”  Hannity added, “Throughout the course of my career, I’ve had the honor of meeting the world’s most interesting people. It is often the struggles and obstacles they have overcome that make them most captivating. I look forward to sharing these conversations with FOX Nation viewers.”  Featuring a new episode each month, “Sean” captures candid conversations that dive deep into the lives, passions and perspectives of the country’s most interesting people while providing behind-the-scenes stories and unfiltered discussions about the moments that shaped their lives. Following this week’s debut, the second episode will feature a sit-down with Stephen A. Smith, the firebrand commentator and host of ESPN’s “First Take” and podcast “The Stephen A. Smith Show.” In episode three, Hannity will interview celebrity fitness trainer and media personality Jillian Michaels. Additional guests will be announced at a later date.

As the longest-running primetime cable news host in history, Hannity has been known for his provocative style and passionate connection with his audience over the course of his 28 years at FNC. Each night, his primetime program features a signature monologue where he breaks down trending topics of the day, followed by headline-generating interviews. Garnering the highest viewership among cable news in his timeslot, Hannity has averaged nearly 3 million viewers year-to-date, routinely placing as one of the top cable shows overall. Ranked by TALKERS at number one on its “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America, Hannity’s radio show is now carried on more than 730 stations.

This Thursday, December 5th, Hannity will serve as the emcee of FOX Nation’s signature Patriot Awards, a ceremony which honors and recognizes America’s finest patriots, including military veterans, first responders and other inspirational everyday heroes.

Industry News

Signal Hill Insights Fall Report: YouTube Reaches New High in Podcast Consumption

imCumulus Media in partnership with Signal Hill Insights, yesterday (12/2) released Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report, a comprehensive evaluation of the latest podcast audience trends. This 13th edition of the study examining the habits of weekly podcast consumers is part of Cumulus Media’s initiative to share insights and research findings with the podcast community.  A key finding uncovered in the Podcast Download Report is that YouTube continues its growth as the dominant podcast platform for consumption, reaching a new high.  “Though it began as an auditory experience, over the past few years we’ve seen the growth of podcast visuals, which go hand-in-hand with the similar ascendance of YouTube as a podcast platform,” said Lauren Vetrano, VP of advertiser studies and insights, Cumulus Media | Westwood One Audio Active Group®. Signal“We currently see over a third of weekly podcast consumers using YouTube the most for their podcast consumption, up from 28% year over year. Similarly, one in three podcast consumers now prefer podcasts with a video component. Video, and by extension YouTube, cannot be ignored as an important aspect of the podcast experience.”  “Thumbnails turn out to be a key discovery driver on YouTube, especially among younger consumers. 53% of those 18 – 34 say they’ve chosen a podcast on the platform based upon the thumbnail,” said Paul Riismandel, president of Signal Hill Insights. “The title or persons featured in that graphic are the two top reasons for choosing an episode. This finding provides direction for podcasters looking to grow their audiences.”

The Fall 2024 edition reveals valuable insights for content creators and advertisers. Some highlights from the report:

• YouTube is the most utilized podcast listening platform in the U.S. over the past two years: 34% say it is the platform they use the most, followed by Spotify (17%) and Apple (11%)
• As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts
• YouTube is the most utilized podcast listening platform among Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers
• Younger podcast consumers are more likely to consume a podcast because of the thumbnail image on YouTube versus older podcast consumers
• Text and the podcast title on the thumbnail are the biggest reasons podcast consumers will pick a podcast on YouTube

Cumulus Media and Signal Hill Insights’ Podcast Download – Fall 2024 Report is available in full for download here.

Industry News

Endangered Species DJ Elvis Duran: “We Are in the Friendship Business”

Elvis Duran ID Premiere Networks nationally syndicated personality Elvis Duran, host of “Elvis Duran and the Morning Show,” was featured on “CBS Sunday Morning” this past weekend (12/1).  Duran was interviewed by correspondent Mo Rocca for an in-depth piece about the magic of radio and how his personality has won him loyal fans, including some of the biggest names in pop music. Duran also discussed how his love for radio began when he was a young child. He shared that the special connection with on-air personalities is what originally drew him to the platform and that unique friendship continues to inspire him every day.  Duran stated, We are in the friendship business. I think about you (the listener) when you hop in your car in the morning. You’re either leaving a house that may be full of turmoil or going to a job with a boss you don’t like, but I have you for 20, 30 minutes, and I can be your friend,” said Duran. TALKERS publisher Michael Harrison states, “CBS Sunday Morning really nailed it with this piece. When the radio industry started telling DJs to ‘shut up and play the music’ and then backed it up by firing almost all the talented disc jockeys to save money, they basically forfeited their ownership of the popular music culture in America – not to mention the very backbone of radio itself, friendship and companionship. Endangered species like Elvis Duran are among the greatest ‘talkers’ out there and prove the potential for integrating talk and pop culture successfully can still keep the idea of ‘radio’ alive for years to come. The terms ‘disc jockey’ and ‘top 40’ are so obsolete.  This is a wonderful permutation of ‘talk radio’ and should be regarded as such.  I hope everyone in the business watches this past Sunday’s report.” Click HERE to watch.

Industry News

iHeartMedia Connecticut Area President Steve Honeycomb to Retire at Year’s End

Steve Honeycomb

IHeartMedia Hartford and New Haven, home to 10 iconic stations featuring music, talk and news formats, announced today (12/3) that Steve Honeycomb, area president (pictured above), will retire at the end of this year after an exceptional career spanning nearly four decades in broadcasting.  Honeycomb began his broadcasting career in 1985 as an AE at WINE-AM in Brookfield, CT, later joining WRCH-FM in Hartford. After 14 years in sales, he transitioned to iHeartMedia as national sales manager in 2000.  He rose through key leadership positions, including director of sales, before being named market president in 2008.  Reflecting on his career, Honeycomb shared, “I feel incredibly fortunate to have spent my entire career in Connecticut, the place I call home, in an industry I love. It has been a journey full of extraordinary moments, and I want to express my heartfelt gratitude to iHeartMedia for the countless opportunities I’ve been given to grow, lead and learn.”  “Steve’s leadership and vision have been instrumental to the success of our Hartford and New Haven markets. We are extremely grateful for his hard work, dedication and commitment throughout his years with iHeart, and wish him all the best in his well-earned retirement,” said Hartley Adkins, president of markets group, iHeartMedia. While stepping away from day-to-day responsibilities, Honeycomb will remain connected to iHeartMedia in a consulting role through the end of 2025, supporting a seamless transition.

Industry News

Public Radio WYPR, Baltimore Welcomes Taylor Holbrooks as “Morning Edition” Host

Baltimore Public Media and WYPR 88.1 FM, announce the appointment of Taylor Holbrooks as the new “Morning Edition” host (12/2). The station issued a statement saying: “Holbrooks’ extensive career in public radio, combined with her commitment to storytelling, makes her a dynamic addition to the WYPR team and a voice that will resonate with listeners each morning.”

Holbrooks began her career in broadcasting during college, where she honed her skills in hosting and producing live radio programs. WYPRShe earned both her bachelor’s and master’s degrees in media and journalism from the University of North Carolina, establishing a strong foundation in impactful reporting and community engagement. “We are thrilled to welcome Taylor to the WYPR family,” said Craig N. Swagler, president/GM, Baltimore Public Media. “Her vibrant energy, thoughtful storytelling, and commitment to community will enhance our programming and strengthen our connection with our listeners.Taylor Holbrooks Taylor’s approach to journalism will bring new energy to our mornings, setting a meaningful tone for WYPR’s morning broadcasts and enriching the listening experience for our audience.” Holbrooks will officially begin her role at WYPR today (12/3) with her first on-air broadcast scheduled for late December.

Industry News

Compelling Live and Local Weekend News/Talk Action

WORProving how important live and local weekend news/talk radio can be, New York City Mayor Eric Adams stopped by for an in-studio interview on this past weekend’s edition of “The Rob Astorino Show” (Saturdays 4:00 – 5:00 pm on 710 WOR), where he discussed the idea of working with “Border Czar” Tom Homan in the next administration, and shared his thoughts on the Daniel Penny subway chokehold trial. Pictured above: Astorino (left) and Adams (right) at iHeart’s NYC headquarters. To listen to Saturday’s show (11/30), most of which featured Adams’ guest appearance, please click HERE.

Industry News

TALKERS News Notes

Pew Study:  Newsmax among Top U.S. News Brands.  Newsmax The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

 

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Product - TextRadio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Audacy LogoBloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

 

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Surviving BarstoolRumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

Industry News

iHeartMedia Philadelphia Launches “Boost Up for Winter” Campaign to Collect 20,000 Coats for Greater Philadelphia Families

I heart PhillyiHeartMedia Philadelphia is teaming up with Boost Mobile and Cradles to Crayons® to launch the “Boost Up for Winter” campaign, a large-scale community coat drive in support of the Cradles to Crayons® Gear Up for Winter initiative. From now (12/2) until Sunday, December 22 the drive will aim to collect and distribute 20,000 warm winter coats and other essential items to children and families in need across the Greater Philadelphia area. Cradles to Crayons® distributes donated items via a robust network of Service Partner organizations including hospitals, schools, and community centers.  As winter approaches, many families face the harsh reality of inadequate protection against cold weather. Too often, the cost of winter wear and boots are out of reach for the more than 300,000 children living in low-income or homeless situations in Greater Philadelphia. Through this campaign, iHeartMedia Philadelphia and its partners are committed to ensuring that local children have the clothing and essentials necessary to stay warm at home, at school, and at play throughout the season. For more information on the campaign, including participating Boost Mobile store locations please click HERE.

Industry Views

MONDAY MEMO: Leftovers

By Holland Cooke
Consultant

im

Turkey gets a bum rap. The bird, not the country. We shouldn’t typecast it as a perennial entrée. Turkey is a lean protein packed with B vitamins and other essential nutrients. And it’s more budget-friendly than other meats, particularly this week, as supermarkets deep-discount frozen birds that’ll keep for a long time. But four days after Thanksgiving, you may feel turkey’d-out.

im

As cable channels now rerun movies we eagerly re-watch this time of year, one FM station seems more special than the others. Listeners opt-into enchantment, and advertisers appreciate it, especially this year, as a late Thanksgiving truncates the traditional brick-N-mortar retail shopping season.

With broadcast radio now largely an in-car appliance, picture the listener pushing buttons, giving each just one second to earn Time Spent Listening amidst the hustle and holiday bustle. One button serves November 5 leftovers, about “them.” The other button is an appetizer for December 25, when – if only fleetingly – we’re all “us.”

Whichever button you are, try this: Hang a strip of jingle bells in the studio, or set-up a SFX hotkey. Give it a yank at some fixed position each half hour, possibly as you announce the present temperature at the end of the weather forecast. Not only is it cheery, it’ll demonstrate that – unlike robotic competition – you’re live-N-local.

Oh, and about that carcass in the fridge: One of my neighbors, a food blogger of some repute, recommends transforming it into yummy Turkey Tetrazzini. Google recipes.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Kansas Association of Broadcasters Creates Customizable Trust Campaign for Kansas Stations

KABIn an age of rapid information and rising concerns about misinformation, the Kansas Association of Broadcasters (KAB) announces the launch of its statewide KAB Trust Campaign: “Rooted in Community, Committed to Truth.” This initiative highlights the critical role Kansas broadcasters play as trusted sources of news and information.  “Broadcasting is built on trust, accountability, and community connection,” KAB president Allison Mazzei tells TALKERS. “This campaign reminds Kansans of the unique value broadcasters provide – delivering accurate, timely, and trustworthy information in an era of misinformation.” To support this effort, KAB partnered with KMBC, Hearst, to produce customizable TV and radio spots, along with digital assets, available to Kansas stations at no cost. Stations are encouraged to customize and air the materials by December 1, 2024. The campaign directs audiences to learn more at https://kab.net/trust/. See ready-to-air TV spot here: https://vimeo.com/1024434772 KAB board director and KMBC president/GM Justin Antoniotti states, “We are proud to be a Kansas Broadcaster. Working with the KAB, we were thrilled to develop a campaign to highlight the role of broadcasters and how we differ from social media and cable outlets. We work every day to earn the trust of families by keeping them safe, informed, and entertained. This campaign reflects the commitment local broadcasters make to our communities.”

The Trust Campaign provides Kansas broadcasters with:

TV and Radio Spots: Customizable and ready-to-air ads emphasizing the reliability and commitment of local stations.

Digital Assets: Graphics for websites and social media platforms to engage audiences online.

No-Cost Resources: All materials are available at no cost to member stations, ensuring broad participation.

 

Industry News

TALKERS News Notes

Phlash Phelps

Mural in a Phlash! During these dark, cold days of disappearing promotional budgets and AI voice tracking, how many radio personalities get their likeness painted in a mural on the side of a building?  Well, that warm honor came in one of the coldest places east of the Mississippi River to SiriusXM “’60s Gold” channel morning personality Phlash Phelps in Bradford, PA.  Pictured above: local artists and phans, Greg Souchick (l) and Rick Minard (r) expressed their appreciation for the popular music host with a huge mural on the side of a building in downtown Bradford at 181 Main Street.  Phelps was overwhelmed by the rendering and said he’s headed up to north central Pennsylvania to see it himself.  We’re not sure if any other radio talent has ever had such a tribute.  Phelps said, “I’ve had a racehorse named after me and a flag flown over the U.S. Capitol, but I’m truly stunned by this incredible mural.  My phans are phantastic!”  Part of Phelps’ schtick is he spells all Fs with PH.  He is known for his fast-talking, retro style of broadcasting and for making American geography a focal point of his show. TALKERS publisher Michael Harrison states, “Phelps is a remarkably creative disc jockey who uses the element of ‘talk’ in a most entertaining and productive way by tying local towns, villages and communities around America into his show and saluting each with special attention to detail. He is my seven-year-old grandson and geography buff, Oliver Harrison‘s favorite radio star. Don’t think I don’t take notice of such things.” Phelps is heard nationally on SXM’s channel 73 M-F 6:00 am – 12:00 noon ET.

 

Sid R WABCWe See a Pattern of Philanthropy Developing Here.77WABC, New York has continually been using its powerful platform to support charities and people in need – in addition to creating exciting live and local talk radio. The station is partnering now with Shriners Children’s™️for a multi-media campaign that will increase awareness and support for the mission of providing The Most Amazing Care Anywhere™️. Started on November 18 and running through Giving Tuesday on December 3, 77WABC is running promos on air and in its e-newsletter soliciting donations to Shriners Children’s healthcare system. WABCWABC Radio personality and legendary New York TV anchor Ernie Anastos is the voice of the campaign. On Giving Tuesday, WABC will expand the promotion to include a stream display on the 77WABC app, video social media posts from all talent, and pre-rolls on its podcasts, with the call to action to donate to Shriners Children’s. Donations to Shriners Children’s on Giving Tuesday will be 3X matched by one of their supporters for triple the impact on children’s health. In addition, on Giving Tuesday listeners will be invited to donate $225 per person to the WABC Radio Foundation, with net proceeds earmarked for Shriners Children’s, to be part of an intimate, 40-person audience for a live broadcast of “Sid & Friends In The Morningwith host Sid Rosenberg (pictured above). ShrinersThe live broadcast will take place in January at Studio 77, WABC Radio’s state-of-the-art audio/video event space. These audience members will have the opportunity for a picture with Sid and will receive a Shriners Children’s “Love to the rescueblanket. In addition, a silent auction to benefit Shriners Children’s will take place for listeners attending the live broadcast, who will have the opportunity to bid on Shriners Children’s “Love to the rescue” blankets. “Shriners Children’s gives hope to children and their families across the country and around the world, regardless of their ability to pay,” said John Catsimatidis, owner of Red Apple Media and WABC Radio. “At WABC Radio, we are proud to help support Shriners Children’s mission to deliver specialty medical care to children.”  “77WABC is committed to serving our community across the New York City area,” added Chad Lopez, president, Red Apple Media and WABC Radio. “By partnering with Shriners Children’s, we are able to bring awareness and help raise funds for their charitable mission.”

 

Cox Media Group’s Atlanta Radio Stations Collect Over 8,700 Pounds of Food Providing 12,272 meals for Georgia Families. Cox Media Group Atlanta’s radio stations (including heritage news/talker WSB) partnered with the Atlanta Community Food Bank to collect 8,782 pounds of food leading up to the Thanksgiving holiday. WSBThe effort by KISS 104.1 (WALR), 95.5 WSB (WSBB-FM/WSB-AM), B98.5 (WSB-FM) and 97.1 The River (WSRV) generated 12,272 meals for food-insecure individuals in Georgia. “We have the best listeners in Atlanta. Each year they support these terrific events and help us do good for the communities we serve,” said Chris Eagan, SVP audience/programming for Cox Media Group. “This is what live and local radio is truly all about.”  “We are grateful to the Cox Media Group radio station teams and personalities who continue to show an unwavering commitment to supporting the Food Bank’s efforts during the holiday season,” said Kyle Waide, president/CEO of the Atlanta Community Food Bank. “Our partnership with Cox Media Group helps us amplify the prominent issue of food insecurity among our neighbors, and these events underscore the generosity and willingness of the community to help those in need.”  During the holidays, food becomes a focal point for many family gatherings, which deepens the despair felt by many neighbors who are already struggling. Thirteen percent of Georgians and 18 percent of children in Georgia are estimated to be food insecure. Among communities of color, food insecurity can be as much as two or three times higher than their white neighbors. Every dollar donated can make a giant impact. The Food Bank’s processes and partners help them transform every dollar donated into up to three meals.

 

Industry News

USAGM CEO condemns Russia’s conviction of RFE/RL journalist Nika Novak

RFEYesterday (11/26), a Russian court in the Siberian city of Chita sentenced Radio Free Europe/Radio Liberty (RFE/RL) journalist Nika Novak to four years in prison. “The unjust conviction of RFE/RL journalist Nika Novak continues Russia’s cruel pattern of persecuting and silencing journalists simply for reporting the truth,” said USAGM CEO Amanda Bennett. “Nika has been wrongly detained by Russia for more than 11 months on bogus charges. It’s time for her to be released without delay and allowed to return to her family.”   “We condemn the unjust conviction and sentencing of RFE/RL journalist Nika Novak in Russia,” said RFE/RL President and CEO Stephen Capus. “These politically motivated charges are intended to silence individual reporters and cause a chilling effect. We call for Nika’s immediate release to her family.”  Novak was first detained by Russia on December 25, 2023. Sources close to the investigation told RFE/RL on November 26 that Novak was found guilty of “collaboration with a foreign organization on a confidential basis.”  Since 2022, Novak has collaborated with RFE/RL as a freelance correspondent for Siberia.Realities. She has been the head of the Gifted Center in Chita since 2021. Previously, Novak worked at ChitaMedia and served as editor-in-chief of the Zab.ru news website.  Learn more about Nika Novak’s case here.

Industry News

Yesterday’s (11/26) Top News/Talk Media Stories

TARIFFS?  President-elect Donald Trump’s promise to hit the ground running and begin imposing tariffs on goods imported from Mexico, Canada and China coupled with the harsh response from our neighbors to the north and south topped the TALKERS Yappy List in yesterday’s conversations across talk media in America.  As reported yesterday, there is still a growing fascination – to the point of gossipy entertainment – among hosts and callers regarding the complicated alpha male relationship unfolding between Trump and Elon Musk. After that, Trump’s proposed budget cuts and layoffs of Federal employees, the economy, the Israel-Hezbollah ceasefire and the Russia-Ukraine war were among the most-talked-about stories followed closely by the migrant crisis and health care/abortion rights, according to ongoing research from TALKERS.

Industry News

Cumulus/Westwood One Blog: How AM/FM Radio Delivers Results for Retailers this Holiday Season

CumulusThe celebration of Thanksgiving and Black Friday this week marks the start of one of the biggest shopping seasons of the year. With money on the table, both brick and mortar and e-commerce retailers need to capture consumer attention. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines how AM/FM radio can deliver results for retailers this holiday season. Insights include:

• AM/FM radio advertising drives retail results:AM/FM radio reaches 77% of adults 18+ during Thanksgiving week and 78% during Christmas week

• AM/FM radio reaches consumers on the path to purchase:AM/FM radio has an 86% ad-supported in-car share of audio

• AM/FM radio drives store traffic:AM/FM radio boosted store traffic for home improvement, quick service restaurants, beauty retailers, and car dealers all saw store traffic lift

• AM/FM radio delivers digital impact for e-commerce retailers:AM/FM radio increases site traffic and has strong conversion from awareness to sales

• AM/FM radio has a proven track record for retail:AM/FM radio generates $16 of retail sales for every $1 of radio advertising.

Check out today’s blog post by clicking here..

Industry Views

Local “Ink-stained Wretch” is This Week’s Guest on Harrison Podcast

GMD and MHLegendary journalist and all-around local media hero in Western Massachusetts, G. Michael Dobbs, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.”  Harrison states, “Western Mass is a special place I’ve called home for the past 40 years. Although I have had several simultaneous homes in different parts of the country during this stretch of time, the Springfield, Massachusetts area has played a very important role in my life.  And in this beautiful, ‘salt of the earth’ segment of America, my guest is well-known to just about all its civically, socially and politically active citizens. His half-century career has been a testimony to the power and importance of local media… which, as we all know, is rapidly becoming an endangered species.”  After decades of service, the recently retired executive editor of Reminder Publishing, continues his multi-faceted career in mass communications. Harrison comments, “I’m not sure he understands the meaning of the word retirement.” In his no-frills-down-to-the-basics career, Dobbs has worked as a newspaper reporter and editor, freelance writer, radio talk show host, college instructor and was the editor of two nationally distributed magazines about animation. He has written seven books to date and continues to write as well as appear as a host for Focus Springfield cable television. Harrison adds, “He has covered hundreds of school board and city council meetings; conducted thousands of interviews with local leaders; knows just about everything involved in how local government operates; and is an expert on cigars, brandy, old films, cartoons, comics, and even strippers.  He’s an amazing guy and a quintessential example of the tremendous importance of local, grassroots journalism in sustaining and preserving American freedom and democracy.”  The conversation with Dobbs started out with Harrison appearing as a guest on the media practitioner’s local podcast titled, “The Ink-stained Wretch with G. Michael Dobbs.” But, according to Harrison, “The conversation went deep into some very meaty material, so I decided to dip into it and extract some content for my own podcast.” To listen to the podcast in its entirety, please click here.

Industry News

TALKERS News Notes

RNC Chair Michael Whatley Credits WBT Listeners with Delivering NC to Trump.  WBT, Charlotte afternoon drive star Brett Winterble was joined by Republican National Committee chairman, Michael Whatley, yesterday (11/25) to talk about the GOP’s election victories.  During the conversation in which Whatley discussed the election’s immediate impact on issues ranging from wars in the Middle East and Central Europe to immigration and the economy, Whatley credited Radio One’s WBT listeners with helping secure the victory for Donald Trump in North Carolina.  Winterble is a rising star in the talk radio industry currently ranked at # 41 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America.  To listen to the conversation between Winterble and Whatley please click here.

 

Brad GillieThe Performance Racing Network (PRN) Taps Brad Gillie to Assume Role of Lead Anchor Alongside Mark Garrow beginning with the 2025 NASCAR season. Gillie will be replacing longtime lead anchor Doug Rice who has retired after a distinguished 36-year career left a void few could fill. “The obvious choice to succeed me is Brad Gillie,” Rice tells TALKERS. “He has been an integral part of our broadcast team for decades. He is an excellent broadcaster that our fans trust and are very familiar with, which I know will make this a smooth transition.”  Gillie has spent more than two decades working in motorsports. His career started in 1998 at Texas Motor Speedway where he spent 16 years in a variety of positions.  In 2006, Gillie began broadcasting live NASCAR events with PRN, where he could be heard in any broadcast position. “I am truly grateful to PRN and Speedway Motor Sports for the opportunity to continue building on a long legacy of exceptional broadcasts,” said Gillie. “It is an honor to move up to the anchor chair and, along with our great team, deliver the excitement of NASCAR to our listeners and affiliate stations. I also want to thank Doug Rice for his friendship and mentorship. His values and commitment to excellence have made PRN an elite network recognized throughout the motorsports and radio industries.”

WABC FOLLOW UP TO YESTERDAY’S STORY: 77WABC, New York Partners with AARP NY, Gristedes and D’Agostinos Supermarkets, and Catholic Charities for Annual 10,000-Turkey Giveaway During Holiday Season.  WABC Radio continues its self-stated “commitment to the community” with its annual 10,000-Turkey Giveaway, in collaboration with AARP New York, Gristedes and D’Agostinos Supermarkets, and Catholic Charities of the Archdiocese of New York. The first 5,000 turkeys will be handed out before Thanksgiving, and the remaining 5,000 will be distributed before Christmas and the Holiday Season. The annual Turkey Giveaway kicked off at 10:00 am yesterday morning (11/25) when turkeys were handed out by John and Margo Catsimatidis, Curtis Sliwa, Sid Rosenberg, and other WABC Radio and New York celebrities from the 77WABC Trolley at St. Malachy’s Roman Catholic Church on W. 49th St. in New York City. “WABC Radio is an emergency broadcast station, a responsibility that extends to helping people in the greater New York City community year-round,” said John Catsimatidis, owner of Red Apple Media, 77WABC, and Gristedes and D’Agostinos Supermarkets. “Working with AARP New York and The Catholic Charities of the Archdiocese of New York, we are bringing much-needed help, and hopefully joy, to those in our community who are in need and deserve happiness and a good meal for the Holiday Season.” Pictured above, John and Margo Catsimatidis participating in the holiday initiative.

 

 

Industry News

Yesterday’s (11/25) Top News/Talk Media Stories

President-elect Donald Trump’s controversial (some more than others) ongoing department head nominations topped the list again in yesterday’s conversations across talk media in America.  There is still a growing fascination – to the point of gossipy entertainment – among hosts and callers with the complicated alpha male relationship unfolding between Trump and Elon Musk. The economy and War in the Middle East and Central Europe were again among the most-talked-about stories followed closely by the migrant crisis and health care/abortion rights, according to ongoing research from TALKERS.

Industry News

Katz Media Group Announces the Retirement of Tucker Flood, President of Eastman Radio

Tucker FloodKatz Media Group announces the retirement of Tucker Flood, president of Eastman Radio, after more than 35 years of dedicated service. Tucker will retire at the end of the year, leaving behind a legacy of innovation, growth and lasting relationships across the broadcast and advertising industries. Throughout his career, Flood has been a driving force within Katz Radio Group, known for his passion, strategic insight and commitment to excellence. His tenure has been marked by a unique ability to balance the business and relationship sides of the industry, forging deep partnerships with broadcasters and agencies that have propelled growth and success. Flood’s leadership journey includes years at the helm of Christal Radio and the re-establishment of Eastman Radio, where he built a high-performing team and consistently delivered outstanding results for Katz partners. As president of Eastman Radio, Flood has been instrumental in expanding opportunities and achieving new milestones, establishing Eastman as a trusted and influential player in the market.  Beyond his role at Eastman, Flood has also been a pivotal leader across Katz Radio Group significantly contributed to advancing Katz’s systems, technology and programmatic capabilities. In addition, Flood has overseen Katz’s political and multicultural business, collaborating closely with EVPs Pat McGee and Rick Ramos to broaden the company’s impact and enhance its offerings in these critical sectors.  “Tucker’s contributions to our company and his mentorship to countless colleagues have been extraordinary,” Christine Travaglini, president of Katz Radio Group. “Working alongside him for over 30 years has been one of the greatest privileges of my career. His wisdom, friendship and guidance have left a lasting imprint on the entire organization and industry.”  “Tucker’s leadership, vision and dedication have left an enduring legacy with Katz and the industry as a whole,” said Mark Gray, CEO of Katz Media Group. “We are profoundly grateful for his contributions and the impact he’s had on our team, partners and the broader media community — and wish him all the best in his much-deserved retirement.” “It has been an honor to work alongside so many talented colleagues and partners over the years. I am incredibly proud of what we’ve accomplished together and look forward to watching Katz continue to thrive,” said Flood.

Industry Views

MONDAY MEMO: Gobble-Gobble

By Holland Cooke
Consultant

imThanksgiving is days-away, but listeners are already groaning with emotional indigestion. Consider empathizing – and recognizing common optimism — with a promo such as the following, now airing on my client stations:

2024 has been… a lot. Busy days, one-headline-after-another… so many voices, so much noise. So now… let’s pause. Let’s… exhale, together. On Thanksgiving, let’s do… that. Savor the quiet moments with family and friends. Because every gathering is a moment worth celebrating. We have lots to look forward to. Happy Thanksgiving, from our [call letters or company name] family to you and your family.

im

Tip for the station’s imaging voice: Sound “Thanksgiving.” Make “eye contact,” zero “sell.”

Better yet: local DJ/host/news voices, each reading a line.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Sebastian Gorka to Leave Salem to Join Trump Administration as Counterterrorism Advisor

Gorka and Tradup

President-elect Donald Trump has tapped Salem Radio Network syndicated talk personality Sebastian Gorka to rejoin his team for a second go-around. This time, Gorka will serve as the deputy assistant to the president and as the senior director for counterterrorism.  In a statement released by the Trump transition team: “Since 2015, Dr. Gorka has been a tireless advocate for the America First Agenda and the MAGA Movement, serving previously as Strategist to the President in the first Trump Administration.”  Salem Radio Network VP/news and talk programming Tom Tradup (shown left) pictured with Gorka (right) tells TALKERS, “We will miss Seb dearly at the Salem Radio Network – he’s a great friend and a solid broadcaster. Our loss is America’s gain.”

Industry News

TALKERS News Notes

Westwood One to Cease Distribution of Ben Shapiro Show.  Ben Shapiro Affiliates of Westwood One’s “Ben Shapiro Show” received a letter from company SVP affiliate sales Stuart Greenblatt on Friday (11/18) notifying them that “Westwood One is ceasing distribution of the Ben Shapiro Show. The final episode will air on Tuesday, December 31, 2024.” Beginning as a major conservative media podcast produced and distributed by The Daily Wire (co-founded by Shapiro and Jeremy Boreing), its reach greatly expanded when Westwood One picked up the program for radio syndication. In January 2019, Westwood One expanded Shapiro’s one-hour podcast-to-radio program, adding a nationally syndicated two-hour live radio show, for three hours of Ben Shapiro programming daily. According to Westwood One, The Ben Shapiro Show was being carried by more than 200 stations, including in nine of the top 10 markets. TALKERS ranks Ben Shapiro at #16 on its “Heavy Hundred” list of The 100 Most Important Radio Talk Show Hosts in America.  This plan not to renew the distribution deal between Westwood One and The Daily Wire also includes programs hosted by Michael Knowles and Matt Walsh. No further information is available at press time.

77WABC, New York Partners with AARP NY, Gristedes and D’Agostinos Supermarkets, and Catholic Charities for Annual 10,000-Turkey Giveaway During Holiday Season.  WABC Radio continues its self-stated “commitment to the community” with its annual 10,000-Turkey Giveaway, in collaboration with AARP New York, Gristedes and D’Agostinos Supermarkets, and Catholic Charities of the Archdiocese of New York. The first 5,000 turkeys will be handed out before Thanksgiving, and the remaining 5,000 will be distributed before Christmas and the Holiday Season. The annual Turkey Giveaway kicked off at 10:00 am this morning (11/25) when turkeys were handed out by John and Margo Catsimatidis, Curtis Sliwa, Sid Rosenberg, and other WABC Radio and New York celebrities from the 77WABC Trolley at St. Malachy’s Roman Catholic Church on W. 49th St. in New York City. “WABC Radio is an emergency broadcast station, a responsibility that extends to helping people in the greater New York City community year-round,” said John Catsimatidis, owner of Red Apple Media, 77WABC, and Gristedes and D’Agostinos Supermarkets. “Working with AARP New York and The Catholic Charities of the Archdiocese of New York, we are bringing much-needed help, and hopefully joy, to those in our community who are in need and deserve happiness and a good meal for the Holiday Season.”