Job Opportunity

Cumulus Media Seeks PD for Eugene, Oregon Talk Brands

Cumulus Media is looking for an experienced program director for two iconic brands — KUGN-AM/FM (news/talk and home of the Pac 12 Oregon Ducks) and KUJZ-FM (sports talk). The program director will be responsible for growing and operating these brands and must have a strong background and passion for sportsim programming and spoken-word radio. Energy, enthusiasm, and experience within the genre is a must. You will be responsible for all aspects of programming including managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience(s). Find out more about this position and apply here.

Job Opportunity

Cumulus Seeks Experienced News/Talk Programmer

Cumulus Media is looking for a program director for its Chattanooga, Tennessee news/talk stations. The program director will be responsible for growing and operating strong brands and must have a strong programming background and passion for growing others and a passion for the local community. You willim program two legendary news/talk stations. Energy, enthusiasm, attention to detail and experience in news writing/delivering and talk show hosting is a necessity. You must have the ability to interact with listeners and handle multiple phone calls at one time. You will be responsible for all aspects of programming including managing and motivating on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience of a news/talk format. The position also requires a daily AM drive air-shift, along with live appearances and live broadcasts! See more and apply here.

Industry News

Craig Carton Says Farewell to WFAN

Yesterday (6/15), the New York Post’s Andrew Marchand broke the news that WFAN, New York afternoon drive personality Craig Carton will leave his role with the station at the end of the month to focus full time on his show on cable’s FS1 network. During Thursday’s program, he delivered an emotional farewell to the station, his co-host Evan Roberts, and to Audacy New York senior vice president Chris Oliviero – the man whoim brought Carton back to WFAN after he served a year in prison for fraud. He said, “I had a saint in my corner. A gentleman by the name of Chris Oliviero. He has maintained his support of me as a friend and a brother through all the ups and downs of my radio career. When I got myself in trouble, he came and visited me. He told me if I ever got my life back in order and figured out why I made the bad decisions I made, he would be there for me. No guarantees of a job, but that he would never stop being my friend. Having a guy like that as your friend, I’m the luckiest guy in the world. Not only is he my friend, but he paved the way for me to come back to WFAN.” The WFAN website says Carton will continue to do his weekend gambling addiction program, “Hello, My Name is Craig” show that airs on WFAN on Saturday mornings. He added, “WFAN has meant the world to me. If WFAN didn’t give me the opportunity to come back and restart a career, no joke, I’m unemployable… so, walking away from WFAN is not easy. WFAN is my home.”

Industry News

Edison Research and SXM Media Release Gen Z Podcast Study

Edison Research and SXM Media release the Gen Z Podcast Listener Report. The report notes that Gen Z (ages 13-24) has an estimated online population of 24 million Americans. Some of the takeaways from this report include: 1) Podcast listening has grown among those age 13-24: In 2018, 30% of those age 13-24 had listened to a podcast in the last month. Today, 47% of those age 13-24 have listened to a podcast in the last month (24 million Americans), a 57% increase; 2) Gen Z got an early start with podcasts: 16% of Gen Zim monthly podcast listeners started listening as a child, 57% started listening as a teenager and 25% started listening as an adult. This means 73% of Gen Z monthly podcast listeners began listening before the age of 18; 3) Those who began listening earlier in life, listen longer: Gen Z monthly podcast listeners who started listening as a child consume 10.6 hours of podcasts per week; those who started as a teenager consume 7.5 hours per week, and those who started as an adult consume 6.6 hours of podcasts per week. The average for all Gen Z monthly podcast listeners is 7.7 hours per week; and 4) Gen Z act as a result of podcast ads: 82% of Gen Z monthly podcast listeners have taken any action as a result of hearing a podcast advertisement; 70% have either purchased or wanted to purchase the product or service they heard advertised, 61% have visited a company or product website, 44% have used a promo code or discount code mentioned in the podcast, and 42% have recommended a product to a friend or family member. See the study here.

Industry News

Major Travel Company, Collette, Forging Win-Win Partnerships with Talk Radio – Entering Deals at TALKERS 2023

When executed properly, the marriage of a popular talk show host and a good tour booking company can prove lucrative for both parties and provide listeners with unforgettable travel experiences. The travel industry’s longest running tour planner is doing just that. Collette, the oldest tour operator in North America (established in 1918), is bullish on talk radio and is proactively seeking partnerships in organizing host-led guided listenerim tours that provide a significant revenue stream for stations (or syndicators) as well as world-wide free travel for their top personalities. Collette is planning a major presence at TALKERS 2023 tomorrow (6/2) at the 26th annual sold-out installment of the talk media industry conference at Hofstra University on Long Island. Jim Edwards, VP, US affinity development (jedwards@collette.com) and Paul Holly, marketing manager (pholly@collette.com) for Collette will be in attendance at the conference to discuss potential partnerships with broadcasters interested in exploring this opportunity as well as the world. Check out their website at www.collette.com

Industry News

TALKERS 2023 Promises to Be a Talk Media Historical Video Goldmine

In many ways, TALKERS 2023 will be the setting for a historical video documentary capturing the state of talk media at one of its most colorful and critical junctures. The 26th annual installment of the talk media industry’s longest-running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is officially sold out. But for those who cannot attend – fear not! The entire event will be captured on video and posted shortly after the event on the TALKERS website as well as other major industry platforms. TALKERS has once again contracted the services of the radio industry’s legendary videographer and historian – Art Vuolo of Vuolo Video – who will capture all sessions and addresses for posting and posterity. In addition, the ace Hofstra student broadcasting staff of the famous Lawrence Herbert School of Communication will be video recording interviews with as many of the conference’s attending luminaries as possible – also for posting and posterity. The TALKERS conventions are treasure troves of memories and insights for history. In order to comply with health and comfort considerations and maintain the intimate, qualitative environment for which this event is known, the absolute registration cutoff point was reached earlier this week. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS Conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work diligently to keep this event within those parameters. It is only open to people who work within or are associated in some way with the talk media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 65 luminaries from the talk media industry are set to speak at a content-heavy day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. TALKERS publisher Michael Harrison adds, “People attend this seminar not only to see and hear the speakers… they come to meet them and each other as well! This event offers that opportunity.” The entire agenda of events at TALKERS 2023 will be video recorded and posted for world-wide viewing at a later date. Some sponsorship opportunities still exist. See more about the agenda, sponsorship and hotel information here.

Industry News

TALKERS News Notes

Salem Media Group announces that it will present virtually at the Singular Research Spring Select Webinar on May 24 at 4:45 ET. The presentation will be available on the investor relations portion of the company’s website prior to the company’s presentation.

Audacy Philadelphia celebrated Operation Legacy, a home rehabilitation project in partnership with Travis Manion Foundation, with an official ribbon-cutting ceremony at local veteran Kris Giuranna’s home on May 19. The stations – including news/talk WPHT, all-news KYW, and sports talk WIP-FM – teamed up to provide United States Marine Corps veteran a home fit for a hero and honor his contributions to the country. Audacy Philly SVP and market manager David Yadgaroff says, “It is so rewarding to watch this project come to life. Audacy Philly, along with our partners Travis Manion Foundation, Window Nation, Impriano Roofing and Main Line Pro Painting, are thrilled to honor Kris and his service to our country by providing him with the needed renovations for his new home.”

The Newsmax syndicated radio program “The Rob Carson Show” adds new affiliate station news/talk WGMD-FM, Rehoboth Beach, Delaware to its roster of affiliates. Resort Broadcasting also operates news/talk WUSX-FM, Seaford Delaware and simulcasts most of the programming on the two stations. Rob Carson’s show airs on WGMD’s 92.7 FM frequency.

Industry News

TALKERS News Notes

Remote News Service adds 13 new affiliate stations to its roster, including Alpha Media’s KTSA, San Antonio; Forcht Broadcasting’s stations in Paintsville, Kentucky, and Basin Mediactive’s stations in Klamath Falls, Oregon. Remote News Service president and lead anchor Lesley Lotto says, “We’ve always provided fill-in news anchors for vacations, illness, sudden departures, etc. Across the industry there’s been an increase in fill-in requests, especially from stations that need someone on the air in 6 to 12 hours, which we are able to provide.”

The Motley Fool announces that Chris Hill, longtime host of the “Motley Fool Money” podcast and radio show, is leaving at the end of the month. Taking over host duties is head of programming Dylan Lewis. Hill comments, “Getting the chance to create and host Motley Fool Money has been the highlight of my time at The Motley Fool. One of the things I’ve always loved is the team approach we’ve taken to helping listeners understand what’s happening on Wall Street, bringing a long-term perspective to daily market news, and offering stock ideas and analysis. We have a deep bench, and that same team approach will continue after I’m gone. With the show in such a position of strength, the time is right for me to explore the next chapter in my professional life.”

iHeartMedia chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the J.P. Morgan Technology, Media and Communications Conference on May 23 at 5:15 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website and a replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

Industry News

WPEN, Philadelphia AM Host John Kincade Announces Cancer Diagnosis

On Friday (5/12), WPEN, Philadelphia “97.5 The Fanatic” morning host John Kincade told his listeners he’s been diagnosed with colon cancer. He posted the following statement on the station’s website: “Unfortunately, my relatives have a PHD in dealing with cancer as it has ravaged the Kincade family over the years. It’s one of the reasons that I am so proud to partner with the AACR, the American Association of Cancer Research, since the start of ‘The John Kincade Show.’ Earlier in my career, my 20-year association helping to raise moneyim for the Leukemia and Lymphoma Society was also an important endeavor. I knew personally how cancer affects the lives of the patient and their families. It has been a passion and I’ve been blessed with many years of good health. I didn’t expect in 2023 that we would be having this conversation. After feeling lethargic, exhausted and experiencing some strange weight gain I had blamed it on a recent change of medication. Instead my blood work showed tremendous blood loss and levels of iron and hemoglobin that were dangerously low. We still believed that it would reveal an ulcer or a stomach tear that was being irritated by the new medication causing the bleed. We scheduled a short hospital stay to have all my tests in one day. It’s 76ers playoffs and I needed to get back to work quickly! The colonoscopy revealed the cancer and a subsequent CT Scan has given us some optimism that this cancer journey will end successfully. I have a great support system within the walls of Beasley Broadcasting from the Executive Suite to the interns. I feel blessed that everyone has already rallied behind me at ‘The Fanatic’ to make sure I succeed in this battle. My sponsors have always shown me such loyalty and support. I’m going to do my best to continue to deliver for them. I work with an excellent team on ‘The John Kincade Show’ and I’ve asked them to do everything possible to keep things as normal as possible. With our crew, normal is of course up to interpretation.”

Industry News

WRVA’s Jeff Katz is Grand Marshall for VA Parade

im

WRVA, Richmond afternoon drive talk host Jeff Katz (pictured above at right) served as Grand Marshal of the Bon Air Victorian Day Parade in Old Bon Air, Virginia on Saturday (5/13). Katz made history as he became the only person to serve as the parade’s Grand Marshal more than once. Katz agreed to return as the Grand Marshal on one condition – he would share the parade duties with his friend Emily Morrissey (above left) – a 24-year-old with a variety of special needs and disabilities who makes beautiful bracelets which raise money for Special Olympics of Virginia via her website www.emilysbracelets.com.

Industry Views

Monday Memo: Twitter Technique

By Holland Cooke
Consultant

imTik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.

— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.

— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.

— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.

im

REAL opportune: links and attachments.

— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.

— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?

— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.

Twitter does double-duty BEFORE your show.

— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.

— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Regarding Dominion, “Newsmax Acted Differently Than FOX”

This week’s settlement between Dominion Voting Systems and FOX News puts one chapter of post-2020 election litigation to bed, but Dominion (as well as competitor Smartmatic) has other defamation suits pending, including one against Newsmax. The news organization itself reports on the pending case and, in a piece by Marisa Herman, lays out the argument that there are stark differences between the FOX News case and its own. She cites a February 2, 2021 appearance by Mike Lindell on Newsmax TV during which anchor Bob Sellers vehemently challenges Lindell’s allegations of voter manipulation, to the point of walking off the set in frustration. The story also notes Newsmax’s defense as laid out in court filings. The company says, “It reported fairly and accurately on the public statements made by President Trump, his attorneys, and surrogates; It had a right to report on statements made by public figures, including the president; Newsmax reported on both television and online claims by multiple officials and experts that the election was not ‘stolen’ or ‘rigged.’; Newsmax reached out to Dominion, and Dominion did not accept offers to appear on the network; Newsmax published online at least a dozen articles sharing Dominion’s response to Trump campaign claims. Those headlines appeared on Newsmax TV; On Dec. 19, 2020, Newsmax published to its website a statement, ‘Facts About Dominion, Smartmatic You Should Know,’ which read, in part, ‘No evidence has been offered that Dominion or Smartmatic used software or reprogrammed software that manipulated votes in the 2020 election.’; Newsmax shared its statement over the course of months during segments related and unrelated to the 2020 election.” Finally, Newsmax adds, “It should be noted that FOX News has never made a statement, even after its settlement, as strong and specific as Newsmax’s statement of Dec. 19, 2021.”

Industry News

TALKERS News Notes

Beasley Media Group chief technology officer Mike Cooney received the 2023 NAB Radio Engineering Achievement Award on stage during the “We Are Broadcasters” session on Tuesday, April 18 at the Las Vegas Convention Center. Established in 1959, the Radio and Television Engineering Achievement Awards are given to individuals who are nominated by their peers for significant contributions to advancing broadcast engineering.

iHeartMedia, Inc will issue financial results for the first quarter of 2023 on Tuesday, May 2. The company will conduct a conference call at 8:30 am ET, following the release of its earnings announcement to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

Beasley Broadcast Group, Inc will report its 2023 first quarter financial results before the market opens on Wednesday, April 26. The company will host a conference call and webcast at 11:00 am ET that morning to review the results.

Industry News

Steve Lapa Launches 3 MINUTE PLANNER™, a Sales Education Tool

Steve Lapa, well-known broadcast management & sales expert and TALKERS contributing columnist, has launched a new website, 3MINUTEPLANNER.COM, which provides an innovative platform designed to simplify sales meeting strategies with easy-to-follow “3 Minute” explainer videos and accompanying downloadable eBooks. This video-based re-education is the first of its kind in the industry, providing managers and sales teams with the resources that support their success.

According to Lapa, The 3 Minute Planner™ is designed to help radio managers and sales teams by providing concise, practical strategies that can be applied immediately. The three-minute videos cover a wide range of topics, from sales strategies to account management and client relationship building. Each video is accompanied by an eBook that expands on the topic, providing additional tips to help sellers and managers improve performance.

Lapa tells TALKERS, “Radio sales is about constant competition and pressure. The 3 Minute Planner™ is designed to provide managers and sales teams with the strategic guidance they need to succeed. Our video-based re-education approach makes it easy for anyone to learn and implement new strategies quickly.”

The package features over 100 topics and strategies, allowing managers and top sellers to tailor the content. Lapa says, “The 3 Minute Planner™ provides a clear, concise format that is easy to follow and apply, making it an ideal tool for busy sales teams who need to make the most of their time.”  Interested radio broadcasters can visit 3MinutePlanner.com for a free sample.

Steve Lapa will be moderating the sales panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Good Karma Brands’ Milwaukee radio stations are launching video stream capabilities. News/talk WTMJ, sports talk WKTI-FM “ESPN Milwaukee,” and talk WGKB-AM/W269DL “101.7 The Truth” will feature video streaming and repurposed video of each brands’ prime dayparts. They will be available on YouTube, Facebook, and Twitter.

iHeartPodcasts and School of Humans debut “Sanctum Unmasked,” an eight-part podcast series that explores the secretive sex empire known as SNCTM. The series takes a nuanced, fun and comedic look into money, power and sex, set in the backdrop of Hollywood. It’s hosted by American writer, television host and producer Karley Sciortino, who is the founder of Slutever, a website that focuses on sex and sexuality.

Industry News

TALKERS News Notes

Salem Media Group is promoting its planned coverage of the booking of former President Donald Trump in Manhattan today (4/4). Salem Radio Network talk personality Mike Gallagher leads the Special Report coverage streaming on the Salem News Channel at 2:00 pm ET.

Edison Research, in partnership with NPR, is presenting a webinar on April 13 at 2:00 pm ET titled, “Hit Play, Boomer! Podcasting’s Age 55+ Opportunity.” Edison says, “Forty-two percent of Baby Boomers in the U.S. – those age 55+ – have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.”

The National Association of Broadcasters announces its new campaign highlighting the importance of AM radio in the car for news, community engagement, entertainment and vital public safety information. The campaign includes a website with a grassroots call to action and new tools for stations to highlight the importance of AM radio. This campaign is being launched as some automakers have stripped AM radio out of certain vehicle models.

Industry News

TALKERS News Notes

— FOX Sports Radio’s Rob Parker, host of the nationally syndicated program “The Odd Couple with Chris Broussard & Rob Parker” – and founder/editor-in-chief of MLBbro.com, announces the launch of “The MLBbro Show Podcast – The Mixtape.” The new podcast is an extension of MLBbro.com, a website produced in partnership with Major League Baseball to chronicle the paths of Black and brown professional baseball players from the past and present. The show is hosted by MLBbro.com’s vice president of operations JR Gamble, who has covered Major League Baseball for more than two decades. Parker, along with MLBbro.com editors and writers David Grubb, Mark Gray, Christian Crittenden and Justin Petrille, will also contribute to the podcast.

— SiriusXM announces its extensive broadcast plans for Masters week (April 1-9) as exclusive audio broadcaster for the PGA golf tournament. SiriusXM president and chief content officer Scott Greenstein says, “We are honored and excited to again deliver our subscribers comprehensive coverage of one of the best weeks in all of sports. Our excellent broadcast team will bring listeners inside the ropes from the first tee shot on Thursday through the final putt on Sunday. Throughout the week we’ll celebrate the great history and traditions of the Masters, and fans will get great insight into today’s competitors, as well as the legendary players from Masters past.”

Industry News

Two Leading Edge CEO Fireside Chats Set for TALKERS 2023

Two leading CEO “Fireside Chats” have been scheduled for TALKERS 2023 adding to the impact of a power-packed day of sessions and presentations set for the talk media industry’s major annual gathering. The event will feature approximately 60 outstanding speakers on Friday, June 2 at Hofstra University on Long Island.

Connoisseur Media CEO/founder Jeff Warshaw and Newsmax Media CEO/founder Christopher Ruddy will each engage in candid one-on-one conversations with TALKERS publisher/founder Michael Harrison about the present and future state of talk media.

Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”

Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources.  Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”

For more information about TALKERS 2023, see story below

Industry News

TALKERS News Notes

— Salem Media Group, Inc announces the acquisition of George Gilder’s investment newsletters Gilder’s Technology Report, Gilder’s Technology Report PRO, Gilder’s Moonshots, Gilder’s Private Reserve and Gilder’s Guideposts. It also launches a new website for Gilder at www.GilderReport.com. Salem says adding this content to Eagle Financial Publications’ portfolio of investment newsletters and trading services adds more depth to an already powerful mix of products.

— Hillsdale College student Elena Lanning won first place for Most Creative/Innovative Show at this year’s Intercollegiate Broadcasting System Conference held in New York from February 23 to 26. Lanning was awarded first place for her show, “Five Minute Myths.” This award was the sixth national first-place honor from is WFRH, Hillsdale, Michigan “Radio Free Hillsdale 101.7 FM” ’s sixth national first-place award from the National Intercollegiate Broadcasting System Awards. Additionally, WFRH’s Scot Bertram was named Best Faculty Advisor in radio. Bertram says, “I am thrilled for all the students whose hard work is being recognized. It’s always exciting and gratifying to have industry professionals acknowledge the outstanding content created by our students at WRFH. The station benefits greatly from the passion and commitment our students have for radio and audio.”

Industry News

TALKERS News Notes

— Salem Media Group, Inc plans to report its fourth quarter 2022 financial results after the market closes on March 8. The company also plans to host a teleconference to discuss its results on that day at 4:00 pm CT.

— iHeartMedia, Inc chairman and CEO Bob Pittman and COO and CFO Rich Bressler will participate in a question and answer session during the Morgan Stanley Technology, Media & Telecom Conference on March 8 at 3:15 pm ET. A live webcast of the session will be available to the general public at the start of the session through a link on the Investors homepage of iHeartMedia’s website. A replay of the webcast will be available in the Events & Presentation section of iHeartMedia’s Investors homepage.

— The “Moments with Marianne” show, hosted by Marianne Pestana and heard on KMET LLC’s KMET-AM, Banning, California each Friday from 10:00 am to 1:00 pm, is adding another program to the station’s schedule on Tuesdays from 3:00 pm to 6:00 pm.

— The University of Minnesota athletic department and LEARFIELD’s Gopher Sports Properties announce a multi-year contract extension with iHeartMedia Minneapolis through the 2026-27 athletic season. Gopher football games will air on “KFAN FM 100.3.” Men’s basketball will air on a mix of KFAN and KTLK-AM. Gopher men’s hockey will air on KTLK-AM. Women’s basketball game broadcasts will continue to air on KQQL-HD3/K244FE “KFAN+.”

— Wonder Media Network, a women-founded, mission-driven podcast network, announces that their original hit podcast “Womanica,” which tells the often untold stories of iconic women across history, will join the iHeartPodcasts platform. iHeartPodcasts president Will Pearson says, “We’ve been such big fans of Wonder Media Network and the incredible podcasts they’ve produced over the past few years and we’re incredibly excited for this partnership. ‘Womanica’ has already built a big and passionate audience and we’re thrilled to have the opportunity to introduce these amazing stories to millions of new listeners across our network.”

Industry Views

Monday Memo: 5 Ws + $

By Holland Cooke
Consultant

Joe Pags - Talkers MagazineLocal news sponsorship is an opportunity to “fish for whales,” institutional advertisers who can associate with something special. And, well-done, local news sure is special, because:

New-tech audio competitors don’t do it, and most AM/FM broadcast hours are now robotic.

Newspapers are in a tailspin swapping print dollars for digital dimes; and their – and TV stations’ – websites aren’t as portable as radio.

And it’s easier to add occasions of listening than to extend duration-per. Translation: There’s very little we do can keep someone in a parked car with the key on Accessories.

First things first: Plan NOW for The Big Story. In a recent column here I outlined the “break the glass” plan you should prep.

 As for day-to-day local news:

Who are you talking to? Habitual radio users – especially news/talk – are older-than-younger. Think Baby Boomers (born 1946-1964), who control most retail spending. And report information that matters to people with children of any age living at home (super-spenders) and people driving (what’s happening right now, and what threatens to block their path). Think “car radio” for busy people and you won’t turn-off anyone sitting-stiller.

What: INFLATION, health and safety, “survival information” (weather = news). Jim Farley, my successor managing WTOP, Washington, hung a sign in the newsroom: “WGAS,” his litmus test for relevance, “Who Gives A Shit?”

Where: What’s happening within your signal pattern? And when everyone’s buzzing about a big story elsewhere, localize by asking pertinent sources “if it happened here?” and Man-on-the-Street interviews (local accents) reacting.

When: What JUST happened…what’s happening right NOW…what happens NEXT. When you’re wall-to-wall, do frequent resets, because people believe your promos, and are tuning-in to know. Other times, specific goal: Each newscast sounds different than the last.

Why it matters to your listener: News people I coach will chisel this onto my tombstone: Report consequence, not process. Don’t give me the minutes of the City Council meeting, tell me how what-was-discussed will impact me. Rewrite press releases, which aren’t easy on the ear (“The public is asked…”), tend to be process-laden, and are often self-congratulatory.

Longtime ABC News executive Av Westin, one of two industry icons we lost in 2022: “I believe the audience at dinner time wants to know the answers to three very important questions: Is the world safe? Is my hometown and my home safe? If my wife and children are safe, what has happened in the past 24 hours to make them better off or to amuse them?”

Tips:

— Emulate your network’s writing style.

— HIGHLY recommended reading: “Writing Broadcast News: Shorter, Sharper, Stronger” by Mervin Block.

— Rewrite to favor The Magic Words “you” and “your” and avoid third-person-plural (words like “residents”). Instead of “Business owners interested in applying for these loans should contact…” say “If you’re a business owner…”

— Arrange with a local TV station (“our news partner NBC28”) to use their sound, in exchange for attribution (which will enhance their standing and serve to promote their newscasts).

I am encouraged by how much 2022 work sought me out, asking that I review stations’ local news copy, and work with the local newscasters whose work can habituate listeners and make money.

Make your work count twice.

— When you’re covering a meeting or event, ask people there something else too. “How are YOU feeling inflation?”

— Say WHERE you gathered comments. “We spoke to shoppers leaving Star Market in West Springfield.”

Al Primo, inventor of “Eyewitness News,” who also passed away last year: “People can tell their stories better than we can write them.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke

Industry News

WTOP-FM, Washington Announces Changes to News Wheel

Hubbard Broadcasting’s all-news WTOP-FM, Washington is making changes to its on-air clock and director of news and programming Julia Ziegler has posted a memo to the station’s website to make listeners aware. Starting Monday, Feb. 27, WTOP will sound a bit different on air. She says, “For years, WTOP listeners have been used to hearing our sports reports at :15 and :45 and money/business news at :25 and :55 past each hour. Starting next Monday, our sports reports will begin airing at :25 and :55 and our money/business reports will move to :10 and :40 past each hour. We will also be reducing the number of commercial breaks listeners hear each hour and increasing the amount of news we deliver at the same time. These changes allow us to provide our listeners with longer, uninterrupted news segments, which we believe offer a better listening experience overall.” Ziegler adds they are tweaking how they approach news content. “WTOP will always be the place you can turn to when news is breaking, but we realize news consumers want more than that — not just from WTOP but from the news industry as a whole. So, it is our commitment to balance out those serious news stories we deliver each day with news about the good things going on in the D.C. region, too. Stories that make you smile; stories that inspire hope; and stories that make you laugh or are just cool. We’re also committed to providing you with stories that can help you, your kids, your finances and your health, too.”

Industry News

WPEN-FM, Philadelphia’s John Kincade Holding “Open House”

“The John Kincade Show” at Beasley Media Group sports talk WPEN-FM, Philadelphia’s “97.5 The Fanatic” is hosting Open House Week in which listeners are invited to join them in person at the Beasley Media Group performance studio in Philadelphia. Show hosts John Kincade, Bob Cooney and Pat Egan have been soliciting listeners via the station’s website to reserve spots to be in-studio today through Friday (2/24). Kincade says, “More than any show in Philly sports radio, we have always been interested in getting out and interacting with our listeners. This is a great way for us to welcome our listeners behind the scenes at our brand-new performance studio to get even better connected with the show.” Special guests scheduled to join the show include Philadelphia Union coach Jim Curtin, Sixers radio announcer Tom McGinnis, Sixers TV announcer Kate Scott, former Phillies players Tommy Greene and Mickey Morandini, Flyers radio broadcasters Tim Saunders and Steve Coates, Zach Berman from The Athletic, and ESPN’s Adam Schefter.

Industry News

Beasley Philly Personalities on Road Trip to Phoenix

Radio personalities from Beasley Media Group’s Philadelphia cluster are driving to Arizona to deliver “Brotherly Love” ahead of the Super Bowl matchup between the Philadelphia Eagles and the Kansas City Chiefs. Pictured above as they leave Philadelphia for Arizona are (from left to right): WMMR evening jock Jacky Bam Bam, WPEN “97.5 The Fanatic” midday host Anthony “Cuz” Gargano, “Preston & Steve” producer CaseyBoy, and videographer Kyle Maack. Super Bowl Radio Row is always packed with radio personalities but most fly there early in the week. The Beasley personalities decided to make an adventure of it and document it on their stations’ websites and via social media. They began their drive west after collecting ‘Philly Things’ to bring good juju to The Birds. They carrying the ashes of three deceased Eagles fans in the car along with other “good luck charms” and memorabilia. They stopped at Arrowhead in Kansas City to hand out Philly snacks to Chiefs fans and they randomly met a Delaware County, Pennsylvania man while stopping to take a photo in front of the Philadelphia, Missouri sign. Tomorrow (2/10) Gargano will broadcast his “97.5 The Fanatic” show live from Radio Row in Arizona.

Industry News

WIBC-FM Personality Abdul-Hakim Shabazz to Run for Mayor

According to Indianapolis news/talk WIBC-FM’s website, station personality and political journalist Abdul-Hakim Shabazz will enter the race for mayor of Indianapolis in the Republican primary. Shabazz made the announcement on the “Kendall and Casey” program that airs in middays on the Urban One station. He said, “I spoke to a lot of Hoosiers, a lot of folks in Indianapolis, in part parts of the city, Republicans, Democrats, and Libertarians for that matter and their eyes just lit up. A very nice lady, she donated $5. She said ‘Abdul, that’s all I can afford to give, I really want you to be mayor.’ It’s for people like that who are of limited mean, who don’t have a lot to give, and just want to feel better about where they live.” Shabazz is a weekend host on WIBC-FM and is founder and publisher of IndyPolitics.org. He formed an exploratory committee late last year to look into the feasibility of a campaign for mayor. He joins Pastor James Jackson on the GOP ticket in the May primary.

Industry News

TALKERS News Notes

iHeartMedia, Inc. announces that it will report its financial results for the fourth quarter of 2022 and the full year on February 28. The company will also conduct a conference call at 4:30 pm to discuss its financial results and business outlook. A live audio webcast of the call will be available on the Investors homepage of iHeartMedia’s website.

FOX Sports Radio unveils its plans for its 23rd annual Super Week coverage that begins Monday (2/6). Its sports talk programming will emanate from Arizona during the week, with “The Dan Patrick Show” originating from Scottsdale Stadium, “The Herd with Colin Cowherd” live from State Farm Stadium (2/9-10), and the rest of its lineup broadcasting from Radio Row at the Phoenix Convention Center.

SiriusXM is also broadcasting from Arizona during Super Week and will also broadcast the game itself, with subscribers able to hear the Kansas City Chiefs team broadcast, the Philadelphia Eagles team broadcast, the Westwood One national radio broadcast and a Spanish-language broadcast. SiriusXM NFL Radio hosts will broadcast during the week from Radio Row at the Phoenix Convention Center.

Industry News

KPCC, Pasadena Rebrands as “LAist”

Southern California Public Radio’s news/talk station KPCC, Pasadena is rebranding as “LAist 89.3.” KPCC says this move is intended to “address audience confusion and better communicate cross-platform initiatives. Los Angeles listeners have long mixed the station up with L.A.’s other NPR affiliate, KCRW, and more recently wondered what the connection is between KPCC and LAist.” Southern California Public Radio acquired LAist.com and its archives in 2018. This rebranding puts the radio station, website and podcast creator LAist Studios under the same banner.

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Job Opportunity

KICD, Spencer, Iowa Seeks PD and Morning Host

The Spencer Radio Group – part of Saga Communications – is looking to hire a full-time program director and morning show host for heritage station 1240 AM and 102.5 FM KICD in Spencer, Iowa. For 80 years – KICD-AM has been the “local information source” for northwest Iowa and portions of southwest Minnesota. Here’s what they tell TALKERS: We’re looking for someone with the ability, talent and passion to continue KICD’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe Audition and general computer experience is preferred. This person should also have previous experience on-air; production/imaging creativity; and website/social media skills. The Spencer Radio Group is owned and operated by Saga Communications – a company that invests back into their stations and their people! SRG offers great benefits including – health, vision, dental and 401K. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE.

Industry Views

Pending Business: The Endorsement Ad

By Steve Lapa
Lapcom Communications Corp
President

The question is simple. The answer took me years of trial and error to come up with.

“How do you set prices for an endorsement ad?”

This simple question came up during a recent interview I did for a sports website. Sellers and managers be forewarned, price must balance the scale with value and selling the value of a true endorsement ad. There’s lots to the digest in that least sentence. The price=value concept, a “true” endorsement, and selling & managing the endorsement ad.

I digress, back to the fresh-from-the-field experience of how to develop a pricing strategy. There are four universal components and a possible fifth and sixth for your consideration.

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