Industry News

Top News/Talk Media Stories Over the Weekend

Israel’s Continues its advance into Gaza in its war against Hamas; U.S. attacks on armed groups in Syria; Senator Tim Scott suspends his presidential campaign; House Speaker Mike Johnson’s attempts to avoid a government shutdown; FBI investigates NYC Mayor Eric Adams over Turkish Consulate General project; President Joe Biden to meet with China’s Xi Jinping in San Francisco; the Trump Organization fraud trial; and UK Prime Minister Rishi Sunak fires home secretary Suella Braverman over criticism of police were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Merchandize Your Show!

Mark Kaye, host of the WOKV-FM, Jacksonville-based “The Mark Kaye Show,” writes today in a piece for TALKERS magazine about the value of selling merchandise to your P1s. He says, “We have a saying around ‘The Mark Kaye Show’ studio: ‘If the audience likes it on the air, they’re gonna LOVE it on a t-shirt!’” He gives examples of how they come up with creative ideas to sell merch to their listeners that strengthens the bond between them and his show. He says, “Merchandise isn’t just an additional stream of revenue, it’s a bond that can connect you and your audience eternally. They love you. They love your show. They love it for the three hours a day you offer it to them. Unless you offer them something tangible that doesn’t drift off into the ether after you turn off the microphone, they can’t show their fandom the other 21 hours of the day.” Read the full story here.

Industry News

WBZ-FM, Boston’s Toucher & Rich Show Breaks Up

The highly rated “Toucher & Rich” show – starring Fred Toucher (left) and Rich Shertenlieb (right) – on Beasley Media Group’s sports talk WBZ-FM, Boston “98.5 The Sports Hub” is no more. Shertenlieb andim Beasley were unable to come to terms on a new contract a few weeks after the company announced Toucher had inked a new, multiyear deal that will see him continue as lead host of the morning show. WBTS-TV, Boston “NBC10” reports that Toucher announced the change on this morning’s show and indicated he was surprised when management told him Shertenlieb was leaving the program. He also said management wanted him to tell the audience that the company made him “a multi-year offer that he chose not to accept” and that “negotiations weren’t going anywhere.” Shertenlieb has not commented publicly other than to inform the show’s X followers that he has a new X handle. See the “NBC10” report here.

Industry News

Fisher House Veterans Day Weekend Shows Available for Free

Fisher House Foundation is making its Veterans Day Weekend edition of “The Fisher House Story” available for download now for free. Just register here. “The Fisher House Story” is a radio special provided in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for ALL formats in the U.S. and around the world. The three-hour, one-hour, 25 and 30-minute radio specials are hosted by long-time Washington DC radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Theim inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 Invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. This informational talk show will leave listeners feeling inspired during Veterans Day weekend and through the holiday season, sharing stories of amazing service members, veterans, and their families. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.

Industry News

NPR and Edison Research Unveil Spoken Word Audio Report

The fifth edition of the The Spoken Word Audio Report from NPR and Edison Research was unveiled during a webinar presented yesterday (11/9). The 2023 edition concludes that spoken word audio listening time and audience size “attained record highs in the U.S.” This report places special focus on listening locations and explores spoken word audio consumption at home, at work, in-car, and other locations. Some of the key findings include: 1) Almost half (48%) — approximately 135 million people — of those in the U.S. age 13+ listen to some type of spoken word audio daily, up two percentage points (46%) from last year. Listeners in the U.S. age 13+ spend 31% of their daily audio time with spokenim word, which is a 55% increase over nine years ago (20%); 2) Spoken word listening at home has grown dramatically: 60% of the total daily audio time spent with spoken word audio is at home, 24% in the car, 13% at work, and 3% at some other location. The time spent listening to spoken word audio at home has grown to 41 daily minutes in 2023 from 27 daily minutes in 2014. Increases in at-home spoken word audio listening are seen across every hour in the listening day; 3) Spoken word listening in-car has shifted post-pandemic, but AM/FM radio remains on top: Of all the daily time spent listening to spoken word audio, time spent listening in the car has declined from 36% in 2014 to 24% in 2023. In the car, 62% of spoken word audio consumed by those in the U.S. age 13+ is to AM/FM radio content, including over the air and streams; 4) For the first time ever, the mobile device is the primary way people listen to spoken word: 39% of spoken word audio consumed daily by those age 13+ in the U.S. is on a mobile device, followed by 35% on an AM/FM radio receiver. At home, 41% of spoken word audio is consumed on a mobile device, and at work, 47% of spoken word is consumed on a mobile device. AM/FM radio receivers still dominate in-car, garnering 60% of the spoken word audio listening there; and 5) Podcasts represent a large and growing share of spoken word listening: Podcasts now represent over one-third (36%) of time spent with spoken word audio. Twenty-eight percent of time spent listening to podcasts goes to NPR/public radio. At home, 40% of spoken-word audio listening goes to podcasts. See more about the study here.

Industry News

WLS-AM, Chicago’s “Round Trip with Colleen Kelly” Celebrates 100th Episode

Cumulus Media’s news/talk WLS-AM, Chicago is celebrating the 100th episode of its resident weekend travel show, “Round Trip With Colleen Kelly,” this Sunday (11/12) with a special program that will air atim 1:00 pm (instead of its usual 6:00 pm to 7:00 pm air time). The program is hosted by travel expert Colleen Kelly, who is cost, creator, and executive producer of the popular Emmy-nominated PBS series, “Family Travel With Colleen Kelly,” and is a digital contributor to National Geographic. WLS program director Stephanie Tichenor says, “Chicago loves to travel. Colleen has been giving our WLS-AM audience travel tips and tricks for over 100 episodes. We are so excited to celebrate this milestone with her as she continues to share her experiences from all over the world.” The series is also co-hosted and produced by Megan Kudla, as well as technically produced and edited by Lane Thoelcke.

Industry News

Top News/Talk Media Stories for Week of November 6-10

The ongoing Israel-Hamas war, including the humanitarian crisis in Gaza, was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the protests against Israel’s Gaza invasion, the rise in anti-Semitism, and the censure of U.S. Rep. Rashida Tlaib, followed by the results of Tuesday’s elections at #3. The Talkers TenTM is a weekly chart of the top stories and people discusses in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Job Opportunity

Salem Media Group New York Seeking Two Sales Pros

Salem Media Group New York is seeking to recruit two “top-tiered” players with “deep sales experience” to positively impact their digital and terrestrial assets in the Big Apple. Salem stations inim NYC include WMCA “The Mission” and WNYM “AM 970 The Answer.” This is a fantastic opportunity for the right individuals. VP/GM Jerry Crowley who has been running Salem’s NYC market for 11 years, tells TALKERS, “I know our future is stronger than ever and that’s based on reality – contrary to how a lot of broadcasters think. We are looking for two multi-talented folks to participate in harnessing the power of the number one Christian/conservative cluster in America. Interested candidates should contact Laura@nycradio.com or call 212-857-9640.

Job Opportunity

Cumulus Dallas Seeks News Pros

Cumulus Media’s Dallas news/talk stations WBAP and KLIF-AM have three career opportunities for qualified radio news pros. First, KLIF-AM has an opening for a news anchor on “DFW’s Morning News.” In this position, you’ll work each day with veteran, award-winning anchor, Dave Williams. Candidates must be well read, and able to relate to a 35-64 year old adult and know how to “play the hits of the day”im that resonate with them! The position requires extreme reliability and flexibility. Females are encouraged to apply.  Second, Cumulus is seeking a news director to work with both stations. It says, “This is not a 9 to 5 weekday desk job. If news runs in your blood, if you get an adrenaline rush from breaking stories, if you are hands-on, and you realize the commitment that it takes to win from you and your team, then this job could be for you. Our ideal candidate should possess an extremely good work ethic and have a history of news department success as a news director.” And third, the company is looking for a managing editor for both stations. This is an early morning position from 2:30 am until 10:30 am. The main job is to make sure the shows on both stations have the content they need to have a successful broadcast. Get more information on all of these positions and apply here.

Industry News

Audacy’s 2023 Q3 Net Revenue Down 5.6%

Reporting its operating results for Q3 of 2023, Audacy says net revenue for the period was $299.2 million, down 5.6% from the same period in 2022. The company reports a net loss of $234 million, up from the net loss of $141 million it reported in Q3 of 2022. The company reveals that local spot revenue was down 3%, national spot revenue declined 15% and network advertising revenue was down 5%. Digital revenue was $64.8 million, up 3% compared to the third quarter of 2022. Audacy also reports broadcast radio revenue by format and notes that news/talk format revenue was $43.35 million, a decline of 10.8% year-over-year. Sports talk revenue was basically flat at $72 million. Music format revenue wasim $145.7 million, down 7.1% year-over-year. Audacy president and CEO David J. Field states, “Audacy’s third quarter net revenues declined 5.6%, in-line with our quarterly guidance as ad market conditions have remained challenging, particularly on national business. Cash operating expenses were down 2%. We gained revenue share in the quarter, most significantly in radio in which we have achieved accelerating share growth since the start of the year. We also delivered solid gains in radio ratings share and digital audience metrics while making important progress on our tech roadmap and meaningful expense savings to improve our current and future business model. Fourth quarter is currently pacing down 9% on an as reported basis and down 4% on a same-station, ex-political basis. We expect Q4 total revenues to decline by high single digits and costs to decline by high single digits. As noted in our recent public filings, we remain in constructive conversations with our lenders to recapitalize the company’s balance sheet to establish a strong financial footing and position the company to capitalize effectively on our growth opportunities. Notwithstanding current challenges, Audacy has established a strong position as a scaled, leading multi-platform audio content and entertainment company distinguished by our exclusive premium content and top positions across the country’s largest markets. We salute our team for their strong work delivering solid growth against our key performance metrics and serving our listeners and customers with excellence.”

Industry News

Townsquare Media Third Quarter Revenue Declines 5%

Townsquare Media reports its financial data for the third quarter of 2023 and says net revenue for the period was $115 million, a decrease of 5% compared to the third quarter of 2022. The company reports a net loss of $36.5 million, compared to the net income of $2.8 million it reported in the third quarter of 2022. Townsquare reports operating results by segment. It’s Broadcast Advertising segment reportsim revenue of $54 million, a decline of 8.6% year-over-year. It’s Subscription Digital Marketing Solutions segment revenue was $20 million, down 12.6% from Q3 of 2022, and its Digital Advertising segment revenue was $39 million, up 5.5% year-over-year. Townsquare Media CEO Bill Wilson states, “The strong cash generation characteristics of our assets allowed us to produce $39 million of cash flow from operations in the first nine months of 2023, an increase of $7 million as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $14 million of our Unsecured Senior Notes at a discount during the third quarter, bringing our year-to-date total bond repurchases to $27 million. In addition, we repurchased approximately 94,000 Class A shares in the third quarter (in total, we’ve repurchased 1.7 million shares in 2023), and continue to pay a high-yielding dividend while also investing in our business. We also ended the quarter with a strong cash balance of $38 million and net leverage of 4.49x, retaining financial flexibility moving forward.”

Industry News

Study: Brands Are Safer Than They Think with Podcast Advertising

A new study conducted by Alter Agents – an independent market research consultancy – in partnership with Audacy reveals that consumers are highly accepting and open to podcast advertising despite persistent brand concerns about suitability and safety. The research finds that podcasts provide a safe advertising environment for brands, with eight in 10 consumers finding branded podcast messages suitable as long as they are contextually relevant, even when it comes to controversial content. The study identified key themes regarding brand safety and suitability in podcast advertising for marketers and consumers. The B2B community listed controllability, genre-specific myths, trade-offs of produced vs. host-read advertisements, and the complex categorizations of podcasts. Consumers indicated ads must be a good fit within the content, hosts must be authentic, and controversial topics in the content can be acceptable and even enjoyed as long it is not defamatory towards one group. Brand fit is not an issue for listeners. Few say they have heard ads unsuitable for the podcasts they listen to but are more likely to call out ads sounding too much like a sales pitch or not being more native to the podcast style as reasons for unsuitability or poor fit. Foul language is not a top reason for not listening to a podcast, but where content or hosts cross the line is through racist statements. In fact, foul language is accepted in many genres, especially comedy, entertainment/pop culture, music, and true crime.

Industry News

Dr. Daliah Wachs “Smashes Two for the Team”

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GCN nationally syndicated talk radio host Dr. Daliah Wachs is pictured above getting a mammogram. She tells TALKERS magazine, “Breast cancer awareness isn’t just during the month of October, but all year round and I strive each year to show people how simple, painless and unintimidating mammograms can be (thanks to Steinberg Diagnostic Medical Imaging.)”

Industry News

Hearst’s Jordan Wertlieb to Receive BFoA’s Golden Mike Award

imThe Broadcasters Foundation of America announces that Jordan Wertlieb, executive vice president and chief operating officer of Hearst is the 2024 recipient of the Broadcasters Foundation of America Golden Mike Award. The award will be presented during a black-tie fundraiser on March 4, 2024, at the Plaza Hotel in New York City. Wertlieb says, “I am honored by this recognition from the Board of the Broadcasters Foundation. The Broadcasters Foundation’s mission is to provide financial aid to our colleagues whose lives have been impacted by illness, accident, or natural disaster. I am committed to helping those in need and grateful to all who support this important organization.”

Industry News

Yesterday’s (11/8) Top News/Talk Media Stories

The results of Tuesday’s elections and chatter about what it means for the 2024 presidential race; Hamas and Israel are accused of war crimes by UN rights chief; the Trump Organization trial in New York City; the GOP presidential debate and the Miami Donald Trump rally; the U.S. migrant crisis; the DOJ announces investigation into high-end brothel frequented by execs, doctors and politicians; and the House Oversight Committee subpoenas Biden family members were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

imProvidence-based talk host, podcaster, journalist and musician Bill Bartholomew says, “In a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.” In a piece written for TALKERS magazine. Bartholomew says, “Unlike many digital-first content producers, radio retains a unique quality: authority. By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment. This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.” To that end, he suggests four steps news/talk stations should pursue. Read his story here.

Industry News

Audacy Unveils Town Hall Program Across All-News Stations

Audacy announces a new, quarterly town hall program called “Audacy Conversations” involving 12 of its all-news formatted stations. The company says, “The quarterly program will feature a robust week of coordinated local coverage in Audacy’s news markets, a live town hall broadcast rotationally hosted by one of its brands and a syndicated news special heard across participating news and news/talk brands and nationwide via the Audacy app.” Audacy VP of news Bill Smee comments, “‘Audacy Conversations’ aims to foster meaningful conversations on vital topics, exemplifying the core of Audacy’s news platform and radio’s unwavering commitment to informing and connecting the local communities we serve. We look forward to leveraging the power and influence of our combined news brands to cultivateim conversations and connections on topics relevant to our local communities throughout the year.” The next “Audacy Conversations” explores the state of downtown. It says, “Over three years later, America’s cities are still grappling with challenges and unexpected fallout caused by the COVID-19 pandemic. WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago will host a live town hall on November 9 to explore those impacts in-depth and what’s at stake for businesses and community members as cities look to revitalize their downtowns.” The program will air on WBBM Newsradio, KRLD NewsRadio 1080 (KRLD-AM) in Dallas, WWJ News Radio 950 (WWJ-AM) in Detroit, KNX News 97.1 FM (KNX-FM) in Los Angeles, WCBS 880 (WCBS-AM) in New York, KYW Newsradio (103.9 FM/1060 AM) in Philadelphia and KCBS All News (106.9 FM/740 AM) in San Francisco on November 16 at 7:00 pm local time. It will also air on WBEN-AM, Buffalo; WCCO-AM, Minneapolis; WWL-AM/FM, New Orleans; KDKA-AM, Pittsburgh; and KMOX-AM, St. Louis. Throughout the week of November 13 to 17, the all-news stations will air special content catered to the town hall topics, including interviews, news stories and feature reporting.

Industry News

Salem Radio Network Presents GOP Debate Content

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Pictured above is Salem Radio Network talk radio host Mike Gallagher hosting his nationally syndicated show from the NBC News “Spin Room” in Miami as Salem, NBC News, the Republican Jewish Coalition, and Rumble are the media partners for the third GOP presidential debate this evening. Gallagher’s Salem colleague Hugh Hewitt is serving as one of the debate moderators. Gallagher will also anchor a two-hour network special broadcast following the debate, which will also be simulcast on Salem News Channel.

Industry Views

Steven J.J Weisman is This Week’s Guest on Harrison Podcast

Attorney Steve Weisman is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” The idea for this podcast episode originated as a TALKERS magazine webinar for operators of radio stations who are increasingly concerned about the number of ransomware attacks that have been plaguing the communications industry. It is expanded in this dialogue to serve businesses beyond radio and cybersecurity dangers including, but not limited to, ransomware. Weisman is an attorney and college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He is a prolific author and one of the America’s leading experts on scams, identity theft and cybersecurity. His widely read blog, Scamicide.com, provides daily updated information about the latest dangers and developments in this arena.  Scamicide.com was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker, media guest and consultant regarding all aspects of cybersecurity. He also serves as TALKERS magazine’s legal editor. This conversation will tell you where you are vulnerable and steps you can take to become more secure as well as comply with federal regulations. Listen this podcast here

Industry News

Yesterday’s (11/7) Top News/Talk Media Stories

The Israel-Hamas war, the dire situation in Gaza, and U.S. protests over civilian deaths; Ohio’s referendum on abortion rights & other election day races; testimony in the Trump Organization case in New York; SCOTUS hears gun bans for domestic abusers case; Russia pulls out of the Treaty of Conventional Armed Forces in Europe; China’s Xi Jinping to appear as guest of honor at Asia-Pacific Economic Cooperation conference in San Francisco; and King Charles III gives the “King’s Speech” at the opening of Parliament were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Features

How News/Talk Radio Should Adapt to Attract and Retain a Younger Audience

By Bill Bartholomew
Talk Host/Podcaster/Journalist/Musician

imFolks in the Gen Z and millennial demographics are heavily engaged in political issues, care about news in their communities and the world, and are constantly bombarded with content.  So why are they less likely to tune into and interact with news/talk radio than older demographics?

Talk radio has historically skewed older, and from an ad portfolio standpoint, is often targeted at the coveted 35-54 and 55+ demographics.  However, in a world where social media influencers and podcasters supply information to millions of young consumers, news/talk radio should be able to effectively compete for the ears of younger generations in a comparable, if not expanded way.

For all of the anecdotal and hard evidence that terrestrial radio may be trending in a downward direction, the format continues to have a vast reach.  It is convenient to engage with it in automobiles, and occasionally in home or office settings.  Yet, while younger generations listen to radio, news/talk is not the format that they turn to by and large.

Unlike many digital-first content producers, radio retains a unique quality: authority.  By virtue of editorial standards, FCC regulation and brand – things that social media and podcasts often lack – radio has the unique ability to deliver credible, vetted, nuanced and universally trustworthy content that can instantaneously adapt to meet the needs of the moment.  This is true in everything from natural disasters to rapidly evolving breaking news stories, providing a channel for immediate, reactionary insight and analysis.

There are several steps that news/talk radio should pursue in earnest to adapt to the current climate of content consumption, particularly by younger listeners, that can reach, and most importantly, retain broader, younger, more diverse and more engaged audiences.

  1. Introduce younger people into the conversation.

Too often, Gen Z and millennials are skewered by older hosts, mocked for their perceived naivety, unchecked optimism and me-first approach.  While some of these qualities can be accurate, that approach reflects a disconnect between older generations and the experience of younger ones.  Millennials and Gen Z have grown up in a post-9/11 world replete with “endless wars”, the fallout from the 2008 financial crisis, runaway student debt, a massive housing crisis, the mental health stressors of social media, Covid19’s impact on traditional youth experiences, climate change, a deeply bifurcated political environment and a constantly evolving quest for social justice.  Through these experiences, younger generations offer an important perspective that should be assigned the same news value as experts from older generations.

Are you discussing shifts towards electric vehicles?  Bring on someone from Gen Z to share their perspective on why steps towards carbon neutrality are important to them.  Engaging a conversation on the president’s approval rating?  Perhaps younger conservative and leftist voices should be included in the conversation.  Discussing immigration?  How about the perspective of a younger member of a Latino organization?

By giving younger generations and more diverse guests a platform, stations can simultaneously expand their content and reach.  With consistency, the station’s brand will become more familiar to younger potential listeners who may be inclined to tune in to hear someone who shares their identity and perspective on – here’s that word again – a platform of authority.  Let the guest do the work of establishing the credibility and importance of your station or talk show to younger audiences by posting about their appearance on social media, sharing audio clips and mentioning to their peers.  It will build familiarity and trust among those generations, who in turn, will begin to tune in on a more regular basis.

Stations should also consider bringing more younger, competent voices into on-air roles, whether that be through reporting, segments, fill-in hosts, weekend shows or full-time hosts.

  1. Meet the audience where they are: their phones. 

As mentioned above, the convenience of simply turning on AM/FM radio is highly appealing in automobiles, though as Apple Carplay continues to adapt and evolve, digital-first content is likely to become as simple and convenient in the near future.

Talk radio needs to make consuming their product on smartphones as simple and direct as turning on a traditional radio.  This means no clunky websites, no lengthy pre-roll spots, a reliable stream connection and a “one touch” means of turning on and off the station.  This should also mean expanding talk shows to high-quality video livestreams, following in the footsteps of the top YouTube and Twitch performers; developing unique content for TikTok and Instagram; building podcasts that are focused on specific issues, and; providing interaction via text and chat.

Radio has the ability to be the ultimate livestreamer, social media influencer and podcaster, but rarely harnesses these platforms in a meaningful way.

It is not enough to simply strive to “expand a digital presence”; stations and shows must engage in the hard work of building platform-specific content with their brands.

  1. Music, cultural references and themes for the modern age.

A few weeks ago on a seemingly benign episode of the TV show FOX NFL Sunday, panelists Jimmy Johnson and Terry Bradshaw offered an example of the type of cultural adaptation that sophisticated writers and producers provide their brands.  While describing a fight between two football players, Mr. Johnson said something to the effect of “when it comes to these two, what’s that Taylor Swift song?”, and then in synch with Mr. Bradshaw, “bad blood!”.  It is highly unlikely that these two 70+ men listen to Taylor Swift’s music with any regularity or would simultaneously pull the “Bad Blood” reference.  Yet, with excellent preparation that played into the greater cultural moment as well as the specific, current Taylor Swift/NFL overlap, in a six-second span, FOX NFL Sunday was able to give the illusion that their panelists are contemporary, hip and plugged into “what is going on”.  Is your station or show plugged into what’s going on?  Do you use contemporary music for bumps?  Are your images – including headshots and social content – modern, interesting and engaging or are they more akin to a miscellaneous real estate agent?  You are a performer in an entertainment business that, while certainly paying homage to the past and lineage of the industry, must be contemporary in aural and visual presentation.  This goes for everything from wardrobe on video and in photo to fonts on graphic design.

How often do you or your producer read Pitchfork to learn about new music that is breaking this week?  How often do you or your producer read Variety to understand major trends that are happening in the broader entertainment industry?  What live events are you broadcasting from, covering and building partnerships with?  You should strive to be cutting edge.

  1. We need a friend now more than ever.

This is something that goes for all audiences, but particularly for younger ones.  It’s OK, in fact, great to be yourself, present yourself from your generation and retain the authoritative stance that has built your brand.  Take a look at the success that sports talker Mike Francesa enjoyed by leaning into his persona – and in turn – developing legions of younger listeners that fell in love with his dad-like delivery and frequent meltdowns.

Few things are as uncomfortable to see as a 40+ person dressing or acting like a teenager.  Younger listeners want that senior, experienced, trusted friend to entertain them, inform them, and at times, tell them that everything is going to be OK.  You can help make sense of the world for younger audiences, something that is absolutely essential in the modern era.

Through attracting younger listeners by including them in the conversation, effectively delivering content on smartphones, presenting a cutting-edge entertainment product and continuing to serve as a trusted friend, news/talk radio can greatly expand its reach, relevance and revenue.

To that point, some younger listeners who discover a radio station or show via any of the above entry points will likely work backwards to the traditional AM/FM dial.  Like the resurgence of vinyl records, AM radio in particular has the opportunity to become a hip delivery format for discerning younger listeners.

The big question is: are radio companies, stations and hosts prepared to do the hard work of reimaging their product?

 

Bill Bartholomew is a talk radio and podcast host/producer, journalist and musician based in Providence, Rhode Island. Email him at: william.f.bartholomew@gmail.com. 
Industry News

Dave Williams Retires from KLIF, Dallas

In a post on Facebook, KLIF, Dallas morning personality Dave Williams announces his retirement from the “DFW Morning News” program. He writes, “Three months ago I suffered a blackout seizure. I’ve been recuperating and undergoing tests since then. The medical news is as good as can be hoped: Iim didn’t have a stroke or a heart attack and I don’t have a brain tumor or anything like it. Turns out it’s just one of those unexplained things that happen and very likely will never happen again. I’ve been cleared to return to work but have decided to call it a career. I’m 72, I’ve been in radio for 54 years, and for the past 42 years, I’ve been getting out of bed in the middle of the night to go to work. I just discovered I like sleeping in a bit. I will miss the daily enjoyment of the job and especially the people with whom I worked. And, thanks most of all to those of you who listened each morning and found some informational and entertainment value mornings on KLIF. Nothing lasts forever but I’m going to try. Stay well, y’all. Love your life. This is the month for giving thanks.”

Industry News

FOX Business Network Names Kelly Saberi Chicago Correspondent

FOX Business Network brings Kelly Saberi aboard as a Chicago-based correspondent. She beginsim her new role later this month, replacing Grady Trimble who now serves as a Washington based correspondent for the network. Since 2021, Saberi has served as a reporter for “Good Day Austin” at FOX affiliate KTBC-TV, Austin. She got her start as a FOX News Media college associate in the summer of 2017 where she worked on “The Story with Martha MacCallum.”

Industry News

TALKERS News Notes

Benztown announces that the StudioTexter texting service and contesting and communications platform created exclusively for radio stations has signed 28 new affiliates in Q3 and Q4, bringing the total number of station affiliates to 100. Benztown president Dave “Chachi” Denes says, “More than 50% of American consumers respond to a text within two minutes, checking their messages around 11 times a day. StudioTexter is a powerful tool, enabling more efficient and authentic engagement with your audience like never before.”

Salem Media Group, Inc announces that it plans to report its third quarter 2023 financial results after the market closes on November 13, 2023. The company plans to host a teleconference to discuss its results that day at 5:00 pm ET.

Premiere Networks and media executive and consultant Buzz Knight announced a partnership to bring Knight’s podcast “Takin’ A Walk: Music History on Foot” to the iHeartPodcast Network, effective immediately. The show features “insightful conversations with interesting people who discuss their love of music. In each episode, Knight takes listeners on a journey through music history with guests who share stories and insights about musicians, bands and the music they create.”

Industry News

Yesterday’s (11/6) Top News/Talk Media Stories

The Israel-Hamas war, the dire situation in Gaza, and U.S. protests over civilian deaths; former President Donald Trump’s testimony in his company’s fraud trial in New York; the poll showing Trump leads President Joe Biden in several swing states for the 2024 election; the Ohio abortion referendum and today’s other elections; and SCOTUS hears gun bans for domestic abusers case were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

John Fredericks Media Network Launches on WENO-AM, Nashville

The John Fredericks Media Network is acquiring WENO-AM, Nashville from Broady Media Group. JFMN is operating the station under an LMA as the deal goes through the FCC approval process. JFMN rebrands the station “News/Talk AM 760 The Flame.” This addition to the JFMN portfolio comes on the heels of its pending acquisition of WCNS-AM, Latrobe and WXJX-AM, Apollo in Pennsylvania. Johnim Fredericks says, “As our stations in Philadelphia have thrived and shown stunning growth, we thought it was critical to bookend the Commonwealth of Pennsylvania with Pittsburgh, giving us robust reach in both dense population centers. We offer listeners in Pittsburgh’s Westmoreland County and now Nashville, Tennessee an exciting news/talk alternative that breaths oxygen into a stale and boring ring of warmed-over RINO syndicated hosts on the conservative news/talk syndication circuit. Our Nashville acquisition gives us a base of operations in the Mid-South as we expand along the spine of the Atlantic Coast. Nashville is a high-growth city and an important cultural center of our movement. We will be competing there with the biggest talk station conglomerates in the nation, including Cumulus and iHeart. We will offer Nashville listeners a dynamic alternative choice.

Industry News

Top News/Talk Media Stories Over the Weekend

Israel’s fight against Hamas, pleas for restraint in the wake of civilian deaths, and the protests taking place in the U.S.; former President Donald Trump’s legal battles; the 2024 presidential race; Tuesday’s elections; the Russia-Ukraine war; the mass shooting in Cincinnati; and the debate over daylight saving time were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Sandy Maxx Hosts New Show on WTMJ, Milwaukee

WTMJ, Milwaukee air personality Sandy Maxx is hosting a new evening program on the Good Karma Brands station that airs nightly at 6:00 pm called “What’s On Tap?” Maxx says, “I’m pleased toim announce that I will be back on the air with my new show called ‘What’s On Tap?’ This hourlong show is set to air on most weeknights at 6: 00 pm barring conflicts with Bucks & Brewers games, featuring culture and creativity in Wisconsin and around the world.” The show launched last night and featured content from Maxx’s recent trip to England in which she interviewed Sue Harvey of The Beatles landmark Strawberry Field in Liverpool as well as an audio tour of the Beatles-themed Airbnb in Green Bay. Maxx most recently co-hosted the station’s late morning show with host Steve Scaffidi.

Industry News

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

imWRHU-FM, Hempstead, New York chief engineer Andy Gladding played a role in organizing the November 8 event when eight university and high school owned-and-operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country join together to celebrate their love of college radio. Starting at 12:00 noon ET, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. In a story written for TALKERS magazine, Gladding says that despite the rash of American colleges selling their radio properties, the New York market has a vibrant college radio community. He says college radio stations have a special value. “I have spent 20 years working as a student volunteer and administrator at WRHU, ‘Radio Hofstra University,’ and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. Read Gladding’s entire story here.

Industry News

“America Tonight” Now Syndicated by Talk Media Network

The long-running nightly news and interview-driven program “America Tonight with Kate Delaney” is now being syndicated by Talk Media Network and the Wegener show feed continues to be delivered 12:00 midnight to 2:00 am ET. Talk Media Network founder and CEO Josh Leng says, “Kate is anim award-winning and barrier-breaking broadcast professional who has built her brand and ‘America Tonight’ show to be trusted and respected. Kate’s been a dependable weeknight talk host for 15 years. Her affiliates know her as a super-serving talent who goes the extra mile for them. Listeners know ‘America Tonight with Kate Delaney’ as an entertaining show to stay ‘in the know.’” Delaney adds, “I look forward to expanding and growing the show with the talented professionals at TMN. I’m passionate about talk radio and its ability to bring people together to inform, entertain and surprise listeners.” Stations interested in the program can reach out to Willis Damalt.

Industry News

WFDF, Detroit Begins Simulcast on HD Signal

Detroit news/talk outlet WFDF-AM adds an FM HD signal to its broadcast via Audacy’s WOMC-HD2 at 104.3 FM. The Adell Media-owned station recently flipped from urban talk (with a very brief stint as sports talk in between) to conservative news/talk and now positions itself as “910 AM Superstation –im Detroit’s News/Talk Radio Station.” The station features local host Justin Barclay in morning drive with Premiere Networks syndicated shows including “The Glenn Beck Program,” “The Clay Travis & Buck Sexton Show,” “The Sean Hannity Show,” “The Jesse Kelly Show,” Key Networks’ “The Bill O’Reilly Show” and Red Apple Media’s “The Other Side of Midnight with Frank Morano.” The station is promoting itself with a heavy media schedule on iHeartMedia’s adult contemporary WNIC-FM, Detroit voiced by Sean Hannity. Adell Media CEO Kevin Adell says, “910 AM Superstation is living up to its name. The audience growth we’ve seen since launching our conservative news/talk lineup in September has been exponential, and we’re looking forward to reaching even more listeners on 104.3 HD2.”

Industry News

Top News/Talk Media Stories for Week of Oct. 30 – Nov. 3

Israel’s ongoing bombardment of Gaza in its war with Hamas was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the campus protests over Israel’s reaction to the Hamas attacks and the rise in anti-Semitism around the world, followed by the legal battles facing former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.