Talent Agent Don Buchwald Dies at 88
As originally reported by TMZ, well-known talent agent Don Buchwald died this past Monday (7/22) of natural causes at his Massachusetts home, where he was “surrounded by loved ones.” Buchwald formed his bi-coastal agency Don Buchwald & Associates in 1977 with five associates. The firm employs 130 employees who work across many platforms of entertainment and media. His most notable client, of course, was/is Howard Stern, as well as Stern’s longtime co-host, Robin Quivers. According to TMZ – Buchwald represented Stern personally, “while also acting as his manager and publicist. Stern was Don’s single personally-handled client and Howard referred to ‘super-agent Don Buchwald’ over the years on the radio. Buchwald was instrumental in helping Stern land a megadeal at SiriusXM worth an estimated $90 million a year.” Creator of SiriusXM’s Howard Stern Channels, Sabean Media president Tim Sabean posted on X, “I lost my closest pal today. You left an iconic legacy. I miss you with all my heart and soul. RIP my dear friend.” In a similar post, former SiriusXM SVP of sports programming Steve Cohen notes, “RIP my dear Don from Bensonhurst. An incredible friend, mentor and philanthropist. When I was down, you lifted me up. You made me smarter, wiser and taught me to be a deep thinker. Deepest condolences to the Buchwald family.” When Buchwald and Stern first met, they sat down in Buchwald’s office and talked for an hour. In a 2018 interview, Stern told The New York Times, “He turned to me and said, ‘You know, your career could be as big as Johnny Carson’s.’ I thought this guy might be a little bit nuts. But he believed in me from the very beginning, more than I believed in myself.” Having had no interest in being in the spotlight, Buchwald was quoted in that aforementioned article, “I’m not a particularly boastful person.” Don Buchwald was 88 years old.
Former Chicago Council On Global Affairs president/chief content officer Sarah Gilbert is appointed president/chief executive officer of WAMC 
Sacred Heart University-owned public radio news/talk WSHU appoints Brad Dancer general manager. Sacred Heart president John J. Petillo notes that Fairfield, CT’s WSHU is a, “unique organization whose mission is to serve our community with extraordinary programming that informs and inspires. I am confident that Brad Dancer will foster a culture of innovation and shepherd the station into a new era of content creation that goes well beyond the radio.” Holding bachelor’s and master’s degrees from Purdue University and the University of Maryland, respectively, Dancer remarks, “WSHU has a remarkable legacy of excellence, and I am honored to be part of this community. The collective talent and passion of the WSHU team has earned us the loyalty of our dedicated audience as well as countless prestigious awards – this uniquely positions us for success. I am confident that – together – we will achieve even greater things.” Dancer has previously held news, education, and cultural content positions at National Geographic, WWE, Disney, Canela Media, and Paramount. In addition to serving on the boards of All People Marketplace; Modal Learning; and Connecticut Gift of Adoption, he’s been an adjunct professor at Roosevelt University.
As a result of purchasing the frequency of long-silent Montauk, NY’s WEER-FM (88.7), The WNET Group will extend coverage of its public radio news/talk outlet WLIW-FM. The addition of 88.7 will allow WLIW-FM’s signal to reach Southern Connecticut and Rhode Island. WLIW-FM VP/GM Diane Masciale notes, “WLIW-FM has taken another step forward in our coverage and commitment to our community. In the weeks ahead, we’re also looking to deliver a new app that will allow audiences to easily take WLIW-FM wherever life takes them.”
Following up on a story reported yesterday (7/22) in TALKERS, an Audacy Insights Team blogpost (“Local News Radio Listenership Soars”) cites Nielsen Audio listenership increases following the July 13 assassination attempt on former President Donald Trump. Leading up to quoting specific stats, the research piece states, “Local news audiences are incredibly engaged” and are “twice as likely to stick around through radio ads compared to the average listener. These listeners trust local news radio for its reliable voices and factual reporting.” On July 13, Audacy news stations “saw a 32% jump in streams compared to the same day the week before. Mobile streams led the way with a 45% increase, while smart speaker usage rose by 30%.” The assassination attempt took place in Butler, PA, roughly 40 miles from Pittsburgh where Audacy news/talk KDKA-AM “experienced a 55% increase in streams.” Meanwhile, its Los Angeles all-news operation, KNX, “saw a 41% rise.” Per the Audacy blog, “Spikes in listenership across digital audio platforms confirm that local news radio stations are truly with you during critical times, offering reliable and detailed coverage when needed most.” Engagement continued leading up to last Monday (7/15), the first day of the Republican National Convention, as Audacy news stations “experienced a 5% rise in listenership compared to the previous Monday.” The Audacy blog contends approximately two of three (65%) all-news listeners “trust radio hosts for news updates, compared to 30% who look to social media influencers for such information.” The July 13 assassination attempt “highlights the essential role of local news radio. With a significant boost in listenership and a clear preference for trustworthy, community-focused reporting, local news radio remains a key player in delivering reliable news.”
Back in 1988, Steve and Anita Hotsenpiller launched Columbia, MO-based Steve’s Pest Control with one truck and an ad campaign on a local radio station. Once the business grew, roughly 9% of their revenue was allocated to purchase ad time on more stations. Fast-forward to today, Steve’s Pest Control has 90 trucks and leads all pest control competitors in Missouri, eventually becoming one of local radio’s largest advertisers. Their humorous radio spots include the tag line, “Now you’ve got a friend in the pest control business – Steve’s Pest Control.” As Cumulus Media/Westwood One Audio Active Group chief insights officer Pierre Bouvard details in his blog, “Steve’s Pest Control offers Madison Avenue a master class on creating future demand, and how building a brand is the main driver of long-term growth and profit. These days Madison Avenue is obsessed with the science of measuring the short-term sales effect of advertising and converting existing demand. Steve’s knows what Madison Avenue has forgotten: To generate substantial sales and profit, a business needs to create future demand rather than just obsess over converting existing demand.” Bouvard points out that in a December 2023 MARU/Matchbox survey of nearly 
That’s an important reason to continuously advertise your business. Also, advertising memories fade. Steve’s usage of AM/FM radio advertising has built a dominant brand. It is so impressive for a local business to win against big national brands.” Creative testing firm System1 conducted an evaluation of Steve’s Pest Control’s radio spots, which scored an 84% in brand recognition, demonstrating effective branding that resonates with listeners long after the ad has played. System1 VP of partnerships insights and strategy Allison O’Toole comments, “Steve’s Pest Control’s category ownership – built on long-term radio advertising – shows the potential of audio to work hard and deliver lasting results for any brand.”
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.
iHeartPodcasts and Pushkin Industries have launched a new six-part true crime podcast that will dive into the 2020 disappearance of Lydia “Dia” Abrams of Idyllwild, CA. Throughout the series, journalist Lucy Sherriff will reveal the culmination of her four-year investigation into Dia’s disappearance, uncovering a tangled web of manipulation, power, estranged families and greed. “Where’s Dia?” will be available to listeners beginning today 7/23), with new episodes posting on Tuesdays. Listen now 
Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, 
including 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.
During a presentation last week at Beasley Media Group Boston, the Massachusetts Broadcasters Association awarded 11 scholarships totaling $30,000. Scholarship checks were presented by MBA’s immediate past chair/Beasley Media Group vice president/market manager Mary Menna and MBA executive director Jordan Walton. According to Menna, “Beasley Media is proud to have participated in the MBA Student Broadcaster Scholarship for many years. It’s a worthwhile investment in supporting the next generation of radio and television employees.” Walton commented, “The MBA and its members have invested hundreds of thousands of dollars in our future broadcasters. We look forward to watching this group succeed in broadcasting in the years to come.” Menna and Walton delivered brief remarks to the scholarship winners before BMG Boston sports talk WBZ-FM “98.5 The Sports Hub” morning hosts Fred Toucher and Rob “Hardy” Poole spoke to the winners about their paths into broadcasting. Student Broadcaster Scholarships are given to students pursuing a career in over-the-air broadcasting and enrolled at a two or four-year accredited school.
Audacy Philadelphia sports talk WIP “Sports Radio 94” names 
Produced by “The Moth,” Tampa Bay public radio broadcaster WUSF will bring a live storytelling event to the Tampa Theater on October 10. The show will feature a diverse lineup of guests telling personal stories of adventure, struggle, redemption, and creativity. Guests tell their stories without notes in the long tradition of a community gathering around the fire to share their experiences and their culture. University of South Florida-owned WUSF general manager JoAnn Urofsky tells TALKERS, “Events such as this are a key part of our mission to connect residents of Florida with news, information and entertainment that’s meaningful to their lives. These events are also wonderfully fun and a great place for our community to gather and enjoy a great show.” Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Novelist George Dawes Green founded “The Moth” in 1997. The native Georgian wanted to recreate in New York City the feeling of sultry summer evenings when moths were attracted to the light on the porch where he and his friends would gather to tell spellbinding tales. Each story is true and every voice is authentic. “The Moth” has hosted these events in other cities including New York, Los Angeles, Boston, Seattle, and Denver.
executive-level employee of the FCC to craft and advance a political playbook to influence the presidential election in favor of Donald Trump.” The Democrats say he may have violated ethics laws for federal employees and the Hatch Act. Carr tells Forbes that he sought counsel from FCC ethics officials prior to working on Project 2025 and they “approved of me participating in my personal capacity, which I did.” He also says they approved him using his FCC title in his biography. Forbes reports, “Carr’s chapter on the FCC calls for the agency to ‘change course’ and focus on reining in big tech and promoting national security. The FCC commissioner proposes overhauling legal protections that shield tech companies from liability for content posted on its platforms and supports Congress passing legislation similar to laws in Texas and Florida that punish social media companies for suspending or banning users based on their ‘viewpoints’ – part of broader claims by conservatives that social media companies are biased against them. Project 2025’s FCC agenda also calls for banning TikTok as part of a crackdown on infrastructure from China and calls for tech companies to provide greater transparency.” 
following the retirement of Andy Lohman. Williams is serving as market manager for the company’s Fairbanks, Alaska operations. iHeartMedia division president Dan Lankford says, “I have had the privilege of working with Kim over the past four years while she served as market president for Fairbanks. I’m excited to see Kim’s passion and experience expand to all of the iHeartMedia stations across the entire Alaska and Hawaii area.”
Scottish Rite Auditorium in Collingswood, New Jersey on September 12th featuring Donald Trump Jr., EVP of the Trump Organization. The event will be moderated by WPHT talk host Dom Giordano and the station says the conversation will cover the presidential race, the state of our union and his worldview as a conservative firebrand.
radio stations in Omaha, Des Moines, Cedar Rapids, Davenport, Ogallala, and Sioux City. Division president Shosh Abromovich says, “I am thrilled to announce Rhonda as our new area president. Her insightful knowledge of the industry, combined with her sharp skillsets, will undoubtedly drive our team’s growth and development throughout the Nebraska-Iowa Area and throughout iHeartMedia. Her fresh perspective and unwavering dedication to excellence will make her an invaluable asset to our community, our partners, and our listeners.” 
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
Evita,” joins the Cumulus Podcast Network, dropping its first episode today (7/16). Cumulus says, “In this first podcast extension under the Bongino umbrella, Gen Z journalist and culture analyst Evita Duffy-Alfonso joins the Bongino Report with a daily show covering all the top stories. ‘Bongino Report Early Edition with Evita’ drops each weekday on most major podcast platforms and is live daily on Rumble.” Dan Bongino says, “You don’t want to miss Evita. She is a bright new face in conservative talk who is not afraid to deliver hard-hitting news, uncensored opinions, and the stories that need to be told. If you love the ‘Bongino Report,’ you’ll love the ‘Bongino Report Early Edition with Evita.’”
announcer last season, will continue as Bills Insider for the station, co-hosting “One Bills LIVE,” weekdays at 1:00 pm and simulcast on MSG Western New York. Audacy Buffalo SVP and market manager Tim Wenger says, “Chris is best suited to carry on the long tradition of informative, passionate and entertaining Bills play-by-play announcing. His decades-long knowledge of the organization will be invaluable as he assumes the play-by-play microphone.”