Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place tomorrow. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

Oliveira Promoted to OM for Connoisseur Connecticut

imgConnoisseur Media promotes Ed Oliveira to operations manager for Connoisseur Media’s Connecticut stations. Oliveira has been with Connoisseur Media for more than a decade, most recently as director of traffic & creative services. Oliveira says, “I am grateful for this opportunity and excited to take on this expanded role. This feels like a natural step for me, and I appreciate [SVP of Connecticut operations] Kristin Okesson for believing in me and my abilities. One person that has been a near-constant in my career is Keith Dakin. Having the opportunity to receive the baton from him and building on his work is a task I take on with pride. I am beyond excited to expand my role with the amazing people on this team. They are so good that operations could probably run on its own BUT I am ecstatic they chose me to oversee it.”

Industry News

Keith Dakin Named SVP of Programming for Connoisseur

Programming pro Keith Dakin is named senior vice president of programing for Connoisseur Media. This comes just days after the company closed on the acquisition of Alpha Media’s radio stations and Alpha programming head Phil Becker’s exit from the company. Dakin has been with Connoisseur Media sinceimg 2013. Company CEO Jeff Warshaw says, “Keith’s programming expertise and leadership have been a major contributor to Connoisseur’s growth and success. As we expand our footprint, Keith is the ideal leader to develop and implement our programming strategy across the country. His passion for music, content, and his commitment to local communities will ensure that our stations continue to succeed.” Dakin comments, “It is truly an honor to move into this larger role with the newly expanded Connoisseur Media. I am extremely excited to work day-to-day with this unbelievable roster of programmers and air talent. I can’t wait to dig in and make great radio with this tremendously creative staff. Thank you so much to Jeff Warshaw who has been a true champion of mine since I started here. His leadership, vision, and commitment to real radio will hopefully give this industry the shot in the arm it needs.”

Industry Views

Are Your AI Logos Actually Kryptonite?

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgSuperman just flew into court – not against Lex Luthor, but against Midjourney. Warner Bros. Discovery is suing the AI platform, accusing it of stealing the studio’s crown jewels: Superman, Batman, Wonder Woman, Scooby-Doo, Bugs Bunny, and more.

At first glance, you might shrug. “That’s Warner Bros. vs. Silicon Valley – what does it have to do with my talk media show?” Here’s the answer: everything. If you or your producer are using Midjourney, DALL·E, or Stable Diffusion for logos, promos, or podcast cover art, you’re standing in the same blast radius.

AI Isn’t Neutral Paint

The romance of AI graphics is speed and cost. Need a logo in five minutes? A flyer for a station event? A podcast cover? Fire up an AI tool and you’re done.

But those images don’t come from a blank canvas. They come from models trained on copyrighted works – often without permission. Warner Bros. alleges that Midjourney not only trained on its characters but knowingly let users download knockoff versions.

If Warner wins – or even squeezes a settlement – AI platforms will clamp down. Suddenly, the “free” art you’ve been posting may not just vanish; it may become a liability.

Too Small to Matter? Think Again

Here’s the legal catch: infringement claims don’t scale by size. A podcaster with a Facebook page is just as liable as a network if the artwork copies protected content.

It’s easy to imagine a rival, competitor, or ex-producer spotting an AI-made graphic that looks “too much like” something else – and firing off a takedown. Once that happens, you’re judged not by intent but by what you published.

Unlike FCC guardrails for on-air speech, there’s no regulator to clarify. This is civil court. You versus the claimant – and the billable hours start immediately.

Even Elon Musk Just Got Burned

Neuralink – Elon Musk’s brain-computer startup – just lost its bid to trademark the words “Telepathy” and “Telekinesis.” Someone else filed first.

If Musk’s lawyers can’t secure simple branding terms, what chance does your station or company have if you wait until after launch to file your new show name? Timing isn’t just strategy; it’s survival.

The Playbook

  1. Audit Your AI Use. Know which graphics and promos are AI-generated, and from what platform.
  2. File Early. Register show names and logos before the launch hype.
  3. Budget for Ownership. A real designer who assigns you copyright is safer than a bot with murky training data.

The Bottom Line

AI may feel like a shortcut, but in media law it’s a trapdoor. If Warner Bros. will defend Superman from an AI platform, they won’t ignore your podcast artwork if it looks too much like the Man of Steel.

Big or small, broadcaster or podcaster – if your AI Superman looks like theirs, you’re flying straight into Kryptonite.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Shelli Sonstein Shares Loss of Adult Daughter

Q104 New York morning personality Shelli Sonstein reveals that the reason she was off the air last week was due to the death of her daughter Dina Sonstein Berman, who they believe intentionally overdosed at age 38. Sonstein asked that her message be shared with our industry and beyond. You can read it here.

Industry News

Buck Sexton Sues Real Estate Investment Trust

imgAccording to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” See the Barron’s story here.

Industry News

“Radio Free Hillsdale” Tops 50 Affiliate Mark

Hillsdale College announces that the weekly “Radio Free Hillsdale Hour” podcast and radio show is now airing on 52 affiliate stations in 29 states across the country. The school’s radio station – WRFH Radio Freeimg Hillsdal 101.7 FM – is managed by Scot Bertram, who says, “‘The Radio Free Hillsdale Hour’ is designed to bring listeners as close to the Hillsdale experience as possible without having to be on campus. You can’t get [to Hillsdale] unless you intentionally want to be here. We have many people who like Hillsdale, love Hillsdale, admire Hillsdale. The show is an attempt to allow them to be close to what we’re doing without being here on campus.” Bertram says that Vince Benedetto, president and founder of Bold Gold Media Group, airs the “Radio Free Hillsdale Hour” on two of his 15 stations and says the show gives variety to his stations, which mostly broadcast conservative talk radio focused on current events.

Industry News

FOX Sports Radio Unveils NFL Programming

FOX Sports Radio is unveiling it weekend lineup for the 2025 football season and it includes some new shows and new staffers. NFL analyst and senior producer at NFL Films, Greg Cosell, is now co-hosting theimg Sunday morning 8:00 am to 10:00 am show with Mike Harmon. Also, WGFX-FM, Nashville host Buck Reising joins longtime friend and FSR weekend personality Jason Fitz to co-anchor “Buck & Fitz” on Saturdays from 6:00 pm to 8:00 pm ET. Fangirl Sports Network Founder and KNBR 49ers correspondent Tracy Sandler and Spectrum News Sports host and sideline reporter Nikki Kay are joining Alex Curry and Carmen Vitali on the 4:00 pm to 6:00 pm Saturday program.

Industry News

Connoisseur Closes on Alpha Media Deal

Connoisseur Media announces the successful closing of its acquisition of Alpha Media, following the August 13 approval of station license transfers from the FCC. Connoisseur Media says that with the addition of Alpha’s 205 stations to its portfolio, it now operates 216 stations across 47 markets, making it one ofimg America’s top 10 radio broadcasters by station count and by revenue. Connoisseur Media CEO Jeffrey Warshaw says, “Local broadcasting has always been at the heart of what we do. Connoisseur started as a company rooted in radio serving local markets. Today we’re taking that same local-focused philosophy, which now includes our digital marketing and multi-platform expertise to some of the most dynamic markets in the country. This acquisition is about assembling the scale and resources to keep radio strong, serve our communities, empower our employees, and create even more value for advertisers. As I have travelled the country to meet our new colleagues in the Alpha Media markets, I have been impressed with their dedication to radio and their communities. I am excited to be associated with such a great group of people.”

Industry News

Beasley and Amazon’s ART19 Partner for Podcasts

Beasley Media Group enters into an agreement with Amazon’s ART19 for its portfolio of podcasts and onimg-demand radio shows to migrate to ART19’s infrastructure that it says will allow it to “unlock new revenue opportunities and offering advertisers enhanced reach , deeper analytics, and improved ROI.” Beasley chief content officer Justin Chase says, “This partnership is an important step in our digital transformation. ART19’s platform will help us expand monetization opportunities while delivering a better experience for audiences and advertisers.”

Industry News

Kentucky Governor’s Podcast Joins SiriusXM

Kentucky Governor Andy Beshear signs a new deal to bring his podcast to the SiriusXM Podcast Network. Episodes will also air on the SiriusXM Progress channel. As part of the deal, SiriusXM Media acquires exclusive global ad sales rights to the audio edition of the podcast. In addition to the podcast, Governorimg Beshear will host a new series of live specials, “Andy Beshear Presents,” airing exclusively on SiriusXM Progress. The series will premiere Tuesday, September 9 at 12:00 noon ET. Beshear will be joined by fellow Progress host John Fugelsang and will take calls from listeners across the country. Governor Beshear says. “I want this podcast to be a space to bring people together – especially in such a stressful and divisive time in our country. This is a conversation with friends and we talk about things that matter to all of us: sports, politics, pop culture, our kids. I’m excited to expand this conversation with listeners across the country on SiriusXM, highlighting a wide range of voices and ideas that can help move us all forward, together.”

Industry News

NAB: Support for AM Radio Bill Surges

National Association of Broadcasters says that congressional support for the AM Radio for Every Vehicle Act accelerated during the August congressional recess, with the bill now backed by 280 bipartisan cosponsorsimg in the U.S. House of Representatives and a filibuster-proof 61 in the U.S. Senate. NAB president and CEO Curtis LeGeyt says, “We thank the growing, bipartisan group of lawmakers standing up for their constituents who depend on AM radio. This support demonstrates a deep understanding that AM radio remains an essential lifeline for emergency alerts, local news and community connection. With significant momentum behind this bill, NAB urges House leadership to bring it to the floor without delay and preserve this vital service for the American public.”

Industry News

Stephen A. Smith Taking on Politics and Current Events

Outspoken sports media personality Stephen A. Smith is stepping outside of the sports-only content as part of his new deal with SiriusXM. As announced earlier this summer, Smith is joining the satcaster’s Mad Dogimg Sports Radio channel for a daily sports show that airs live at 1:00 pm ET. In addition to that, Smith is debuting his politics and culture show called, “Straight Shooter with Stephen A. Smith,” that will debut September 17 on SiriusXM’s P.O.T.U.S. channel, airing live at 6:00 pm each Wednesday. “Straight Shooter” is also being made available as a podcast the next day. Smith says, “I’ve spent my career speaking my mind, asking tough questions, and zeroing in on the issues that matter most. Whether it’s my new sports show on Mad Dog Sports Radio or talking politics on P.O.T.U.S., I’m here to challenge, entertain, and engage SiriusXM listeners.”

Industry News

Sunrise Broadcasting Launches Hudson Valley Sports Talker

Sunrise Broadcasting launches “FOX Sports 1220AM/94.5 FM” on WGNY-AM/FM, Newburgh, New York and on the HD2 channel of AC WJGK-FM, Newburgh serving the Hudson Valley with content from FOX Sportsimg Radio, including “Two Pros and a Cup of Joe,” “The Dan Patrick Show,” “The Herd with Colin Cowherd,” and more. The station will also broadcast FOX Sports Radio around the clock on weekends. Sunrise operations director Robert J. Maines Jr. says, “Sunrise Broadcasting is thrilled to add FOX Sports Radio to WGNY 1220 AM/94.5 FM. We look forward to bringing this exciting sports network to our Hudson Valley sports listeners.”

Industry News

Stillman Moves to Podcasting After Exiting “The Game”

The Tennessean reports that Nashville sports media personality Jared Stillman is relaunching his Stillman & Co. program as a podcast on the 440 Sports on-demand audio network. Stillman recently exited WPRT-FM,img Nashville “102.5 The Game” after being unable to strike a deal to renew his show. The new program will air live weekdays at 2:00 pm and goes online as a podcast by 3:30 pm that day. He tells the paper, “I was fortunate enough to have what I feel is an incredibly loyal core audience and I plan to provide for them a daily show every day that isn’t behind a paywall and 440 Sports gives me that opportunity. With very limited commercial interruption, the podcast should be able to get most people in Nashville through their afternoon commute.” Read The Tennessean story here.

Industry News

Gary Burbank Dies at 84

Legendary WLW, Cincinnati personality Gary Burbank has died at age 84. Burbank – born Billy Purser – isimg best known for hosting the afternoon drive show on WLW from 1981 through his retirement in 2007. He created numerous voice characters on his program, the most famous of which was Earl Pitts Uhmerikun – which took the form of a nationally syndicated commentary during his time at WLW. He also worked at stations including, WMPS, Memphis; WNOE, New Orleans; WAKY and WHAS in Louisville; and CKLW, Windsor/Detroit during his career. In memory of Gary Burbank, Art Vuolo has posted this video tribute.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

ESPN Radio’s College Football Tailgate Returns

ESPN announces the return of the two-show ESPN Radio College Football Tailgate starring Amber Wilson and Jonathan Zaslow. The Friday night show is “Amber & Ian: On the Road” airing from 7:00 pm to 10:00img pm ET. The Saturday program is called “College Football Tailgate” hosted by Wilson and Zaslow and airs at 10:00 am ET. ESPN VP of digital & audio production Justin Craig says, “College football is all about passion, tradition, and community. We’re thrilled to bring that energy directly to fans every weekend with ESPN Radio’s College Football Tailgate. Amber and Jonathan are the perfect voices to capture the excitement on campus, and this tour allows us to not only showcase the games, but also connect with the next generation of fans and broadcasters in a truly meaningful way.”

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry Views

Monday Memo: Unmet Needs?

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

im

Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

GAB to Honor 2025 Rising Stars

The Georgia Association of Broadcasters announces the 2025 Class of Rising Stars, what it calls “a select group of young professionals” who will be honored during the association’s annual convention September 19-20 at Truist Park. GAB says the Rising Star Award recognizes station employees in the early stages ofimg their careers who have demonstrated exceptional promise, drive, and passion for broadcasting. Honorees are selected based on their strong work ethic, eagerness to learn, and willingness to go above and beyond their daily responsibilities to create outstanding content that informs, entertains, and inspires their audiences. GAB President Randy Gravley states, “By recognizing these incredible young professionals, we’re not just celebrating their accomplishments today, we’re investing in the future of broadcasting. The Rising Stars program highlights the innovation, creativity, and passion that will drive our industry forward.”

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Beasley Launches Florida Sports Talker

Beasley Media Group transitions WJBR-AM, Tampa from “Podcast Radio US” to sports talk as “Florida Alumni Radio.” Beasley says the “new sports-focused station is designed exclusively for Florida sports fans,img with a spotlight on alumni pride and community connection.” The station is featuring the syndicated “Miller and Moulton Morning Show” starring Mark Miller and David Moulton. Beasley Tampa VP and market manager Ron deCastro says, “Florida Alumni Radio is more than a station – it’s a destination for Florida sports fans and alumni to come together and celebrate the teams and traditions they love. We’re proud to provide a platform that not only delivers great sports content, but also connects alumni, students, and fans across the Tampa Bay community in a meaningful way.” The station will also serve as the exclusive home for USF Athletics content.

Industry News

Christian Broadcaster James Dobson Dies at 89

Psychologist, Christian leader and broadcaster Dr. James Dobson – founder of the Focus on the Familyimg ministry – has died at age 89. Dobson launched a radio program titled, “Focus on the Family” and, after leaving Focus on the Family to his successor Jim Daly in 2010, Dobson founded Family Talk and a new radio program. He later founded the James Dobson Family Institute and the Alliance Defending Freedom, a Christian legal defense firm.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Good Karma Names Lam “ESPN LA” Market Manager

Good Karma Brands promotes Tommy Lam to market manager for KSPN-AM “ESPN Los Angeles.” Lam previously served as general sales manager and senior director of marketing. Good Kama SVP Sam Pinesimg says, “Tommy’s deep roots in the Los Angeles media landscape, combined with his passion for building brands and connecting with the community, make him the ideal leader for ‘ESPN LA.’ He has excelled at leading teammates across sales, marketing, and support, serving as a strong conduit between those areas and the content team. His proven track record of innovation and results will continue to elevate the brand’s reach and impact with fans and partners.” Lam comments, “I am honored to take on this role and continue building on ESPN LA’s momentum. Los Angeles is one of the most dynamic sports markets in the world, and I’m excited to work with our talent team to deliver outstanding experiences for our fans, partners and teammates.”

Industry News

Katz Dog to Raise Funds for Virginia Special Olympics

img

WRVA, Richmond afternoon drive talk host Jeff Katz (pictured above) has a hot dog dish named after him at the Texas Inn diner (known to locals as The T-Room) in Richmond. Each sale of the Katz Dog – a Nathan’s hot dog – will provide a donation to Special Olympics Virginia.

Industry Views

The Annual (Radio Station) Physical

By Jonathan Little
TroyResearch
President

imgAn annual physical is a wise idea. Doc asks, “How are you doing?”. Then he or she asks some detailed questions based on your medical history. Then “how have you been feeling? Any issues?” Doc always orders blood draws to see what might be lurking. Is the statin drug keeping your cholesterol in check? Are you getting plenty of exercise, plenty of sleep? How’s your diet? Over the years, I’ve visited about my health with at least a dozen different doctors. I’m convinced that the good ones always ask good questions and then listen carefully. Good questioner – good listener. That’s the doc I can respect and put my trust in. 

If you operate a radio station, your station could benefit from an annual physical. You already know how it’s doing based on ratings, revenue, and profit. Your listeners know how you’re doing for them personally because they’re the users of your radio product. Is it pleasing, challenging, inspiring or annoying, irritating, and easily ignored with a click? If you ask them, they’ll tell you. You should ask them at least once a year. 

TroyResearch has been in the business of asking listeners what they think for 27 years. We recently teamed up with Midwest Communications, Inc., in Green Bay to conduct an exploratory research project with their news/talk station WTAQ. TroyResearch’s association with MCI goes back nearly 27 years, doing music and perceptual research for the Duke Wright music stations. The WTAQ project was something new. Our goal was to discover what actionable data the opinions of loyal listeners might produce. TroyResearch worked with VP Programming Jeff McCarthy and Operations Manager Jason Hillery to develop a 25-question study. 

Survey respondents were recruited over the air and were encouraged to go to the WTAQ website to take a brief survey. Clearly, we wanted to hear from P1’s, those listeners who produce 60%+ of reported listening. Their answers provided a clear picture of WTAQ loyalists – what they like, what they don’t like, their political affiliation, their listening behaviors (radio, podcasts, TV news, cable news, etc.), favorite news outlets, trustworthiness of news outlets, their thoughts about protests becoming riots, and their favorite podcasts to mention a few. 

More than 200 respondents, Persons 18+, completed the WTAQ perceptual study. (32% 18-54, 68% 55+). With Jeff’s and Jason’s permission, we share some results. 

Political Affiliation

1% Democrat
78% Republican
15% Independent
6% Other, like Libertarian, Socialist

In car listening

80% Local radio
10% Satellite radio
6% Streaming services like Spotify
3% Podcasts
1% Other like personal playlists 

Listening to WTAQ, which simulcasts

76% FM
9% AM
8% Streaming from WTAQ app
6% Streaming from a smart device
1% Streaming from WTAQ.com

Where do you get your news? (Select all that apply)

93% Radio
46% Broadcast TV (local channels)
41% Cable news like Fox, CNN, MSNBC
29% Social Media like X, Facebook, Tiktok
16% Internet news like NY Post, Washington Post
10% Newspaper
12% Other 

Your primary news source

58% Radio
15% Cable news like Fox, CNN, MSNBC
8% Broadcast TV (local channels)
7% Internet news like NY Post, Washington Post
7% Social Media like X, Facebook, Tiktok
3% Other
1% Newspaper

When does a protest/demonstration become a riot? (Select all that apply)

85%+ When protesters strike police, throw projectiles, set fires, do property damage
75% When protesters spit on police officers
60% When protesters burn the American flag
37% When protesters curse at police officers

Do you listen to podcasts?

23% Frequently
29% Occasionally
35% Rarely
13% Never

What podcast platform do you use? (Select all that apply)

32% YouTube
25% Spotify
19% iHeart
19% Apple
10% Amazon
2% Rumble
1% The Blaze
1% Daily Wire 

As a broadcaster that reports news and information, WTAQ is interested in knowing how trustworthy you consider the reporting presented by these companies. (1 = very untrustworthy, 5 = very trustworthy)

4.43 WTAQ Radio, Green Bay
3.78 Fox News
3.59 Fox 11, Green Bay
2.92 WBAY, Channel 2, Green Bay
2.83 WFRV, Channel 5, Green Bay
2.77 WHBY Radio, Appleton
2.71 NBC 26, Green Bay
2.22 Green Bay Press Gazette
2.01 Wisconsin State Journal
1.99 Milwaukee Journal Sentinel
1.46 MSNBC
1.37 CNN 

WTAQ asked the 0-10 Customer Endorsement Score question – “On a scale of 0-10 how likely would you be to recommend WTAQ to a friend or colleague?” Those scores reflect the listeners’ opinions of how the station is doing and it’s a forecast of WTAQ’s future. As a rule, a CES of 50 or higher indicates a healthy and sustainable product. WTAQ scored a strong 73 Customer Endorsement Score. 

VP Jeff McCarthy and OM Jason Hillery are pleased with the results of this exploratory study. The WTAQ Sales Team is delighted with the data. 

Good questioner … Good listener! WTAQ asked good questions. And now their leadership team is “listening” to the answers and determining what adjustments, if any, may result in improved ratings, revenue, and profit, on the way to an 80 Customer Endorsement Score with the next WTAQ study. 

Jonathan Little is president of TroyResearch. He can be phoned at 608-219-1077 or emailed via: jlittle@troyresearch.net

Industry News

Nielsen: Podcasts Make Up 19% of Ad-Supported Audio Listening

Nielsen releases its latest Podcasting Today report that reveals a number of things including that podcasts represent about one-fifth (19%) of daily ad-supported audio listening time – second only to radio in theimg U.S. Other takeaways include: Listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts; and podcasts consistently drive top funnel advertising impact. Nielsen says its Podcast Brand Impact Database draws on nearly 2,000 case studies and shows that podcast ads continue to drive strong brand awareness, motivate listeners to learn more, and purchase products. See the full report here.