Ongoing Coverage of TALKERS 2024: Radio and Beyond
The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments. See a selection of photos from TALKERS 2024 Radio and Beyond below.
Pictured (l-r) are the industry visionaries who made the “Brave New World” panel one of the most illuminating highlights of TALKERS 2024: Radio and Beyond – Matthew B. Harrison, Esq., VP/associate publisher, TALKERS / senior partner, Harrison Media Law; Steven Goldstein, CEO, Amplifi Media; Heather Cohen, president, The Weiss Agency; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University; and Scot Bertram, GM, WRFH / Radio Free Hillsdale 101.7 FM. Not pictured, moderator Harry Hurley, morning host, WPG, Atlantic City. The session explored radio’s generational divide, the impact of YouTube and social media; changing technology, the protection of intellectual property rights, artificial intelligence and more.
Bill Brady, owner/host, KFNX, Phoenix “The Pulse of Arizona” delivered a compelling address appropriately titled, “The Case for AM Radio” that received a standing ovation.
WPG, Atlantic City morning host Harry Hurley (r) presented Broadcasters Foundation of America chairman Scott Herman (l) with a donation of $8,000 from the famous Hurley in the Morning Charty Foundation. Each year, beginning with a $1,000 donation in 2017, Hurley has presented a gift to the BFoA at the TALKERS conference increasing the sum by a thousand dollars each year. The total now stands at $36,000. Herman delivered an emotional address detailing the tremendous work the Broadcasters Foundation does each year in providing financial support and protection to radio and TV professionals who have fallen on hard times due to catastrophic health issues or natural disasters. For more information about the Broadcasters Foundation of America please click here. www.broadcastersfoundation.org
Rob Finnerty, host of “Wake Up America” on Newsmax TV, delivered an insightful lunchtime address titled “In Front of the Camera” expressing the perspective of talk show hosts on the television side of talk media. Newsmax sponsored the lunch at TALKERS 2024: Radio and Beyond.
When recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”
introduced to their audience. Brittany Arneson and Kendall Mark will host the “Brittany & Kendall” show beginning July 8. Arneson joined KTMY in 2019, filling in on the “Lori & Julia” show as well as hosting events and assisting with social media and video content. She also previously served with KQRS-FM and as a co-host of the “Tom Barnard Podcast.” Mark has been serving with KMSP-TV “FOX 9” and as part of “The Jason Matheson Show.”
titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” 
and the book, we relied on representations made to us by [producer] Dinesh D’Souza and True the Vote, Inc that the individuals depicted in the videos provided to us by TTV, including Mr. Andrews, illegally deposited ballots. We have learned that the Georgia Bureau of Investigation has cleared Mr. Andrews of illegal voting activity in connection with the event depicted in 2000 Mules. It was never our intent that the publication of the 2000 Mules film and book would harm Mr. Andrews. We apologize for the hurt the inclusion of Mr. Andrews’ image in the movie, book, and promotional materials have caused Mr. Andrews and his family. We have removed the film from Salem’s platforms, and there will be no future distribution of the film or the book by Salem.” The statement refers to Georgia resident Mark Andrews, who is suing D’Souza, Salem, and two people involved with True the Vote for defamation. 
reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”
Because you can? Because you aren’t doing AM/FM radio? Because you are on radio, but can’t-do-there what you can-do podcasting? Because you are making money podcasting?
This week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!
Indianapolis where Art Vuolo – chronicler of radio history and operator of Vuolo video – fondly remembers him early in his career as “a very popular night DJ at powerful WIBC-AM 1070 in Indianapolis doing his show from a tiny studio atop a Mel’s Drive-Inn style restaurant known as Merrill’s Hi-Decker where listeners would vote for favorite songs by flashing their headlights! He also was Indy’s local Dick Clark with a teen dance show on WISH TV 8 called the RC Cola Rhythm Carnival.” After Indy, Summer landed the late-night show at WBZ in 1963. WBZ says, “His show, ‘Nightlight,’ was known for its humor, along with listeners calling in to give him the ‘password’ of ‘one hen, two ducks, and three squawking geese.’ He would also recite poetry on air.” Summer was inducted into the Massachusetts Broadcasters Hall of Fame in 2018 for his work in the industry. He was also known for his TV and radio commercial voiceover work and spent time as a podcast host.
Actor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s 
When a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.
To be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.
The Buffalo Broadcasters Association (BBA) has announced this year’s Broadcasting Hall of Fame inductees; 
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
about all the science any of us have been tutored in on the subject of effective frequency.
If you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer 
content: Participants were presented with paired samples of AI-generated voices created using Futuri’s AudioAI and human voices. 60% of the time, they identified the AI as human. The study also found respondents open to the use of AI with many believing that AI will improve content across news, video, and audio. For example, 
the “show biz” side of his outgoing personality and large physical stature. Booked in a “Battle Royal” elimination match, “Handsome” David Gornoski snatched victory in the bout. Afterwards, Gornoski proceeded to announce his intentions to be a wrestling manager looking for the right client and serenaded the crowd with a rendition of Britney Spears’ “Oops I Did It Again.” Gornoski started his broadcasting career at iHeartRadio’s WFLA, Orlando and later, WHBO, Tampa before moving to podcasting. While he covers current events and culture, Gornoski has recently interviewed wrestling icons like Glenn “Kane” Jacobs, Mayor of Knox County, TN and fitness guru Diamond Dallas Page. Gornoski says he hopes to bridge the gap between the media world and the world of wrestling in a completely new way. He points to successful radio host and physician Doctor Asa (Asa Andrew, M.D.) whom he met at the TALKERS 2023 conference and is working with TNA Wrestling promotions as both a wrestler and ringside physician on Impact Wrestling as being a significant inspiration in his choice of this new path. 
It seems every hour Nielsen and Pierre Bouvard of Cumulus fame (formerly of Westwood One) put out a release stating that radio is just fine, thank you. Radio is more persuasive than TV, direct mail, streaming and print. Radio is a proven success for over 100 years. Most of the buildings housing Procter & Gamble were built on radio – not TV – advertising success. Happily, P&G realized radio’s clout and is now a dominant radio advertiser – again!
as a satellite radio studio for Bold Gold Media’s four local broadcast radio stations, including news/talk WVOS-AM/W223DB “Catskills News Talk 92.5 & 94.9.” Bold Gold Studios will be available for lease opportunities, and offers brand new professional audio and video recording gear, with experts available to assist in recording, producing, and even marketing branded multi-media podcast or A/V productions. The company will hold a grand opening celebration on April 19. Bold Gold New York general manager Dawn Ciorciari says, “We are grateful to Bruce Davidson at the Liberty Theater for partnering with Bold Gold Media to create and manage this state-of-the-art studio in his historic building. This studio will extend Bold Gold Media’s reach in Sullivan and the Catskills and serve as a new professional space for audio and video content creators.”
content, providing an accurate assessment of the audience’s attentiveness and engagement.” Some of the key findings include: 1) Despite lacking “sight, sound, and motion,” AM/FM radio programming was +13% more engaging than Mediaprobe’s norm for television in the U.S. For advertisers, this means the AM/FM radio context for their ads has greater engagement than the TV context; 2) Overall, AM/FM radio advertising’s Emotional Impact Score (EIS) outperformed TV advertising by +12%. These new findings validate the recently released Dentsu/Lumen study, which revealed audio ads outperform video for attention and brand recall; 3) AM/FM radio news was the most impactful genre, consistently measuring as a high-quality contextual environment for advertising (+14% greater than Mediaprobe TV News norms and +8% than total AM/FM radio); 4) Mediaprobe audio benchmarks reveal the sound contrast between AM/FM radio programming and the ads drives higher attention and brand recall. For example, ads with music and jingles perform very well in spoken word programming due to the contrast; and 5) Creative best practices: Use female voiceovers, jingles, and include five brand mentions. 
producers.” All Entries in the 2024 competition were screened online by NYF’s Radio Awards international Grand Jury of 200-plus producers, directors, writers, and other creative media professionals from around the globe and judged on the following set of criteria: production values, creativity, content presentation, direction, writing, achievement of purpose and audience suitability. Award-winning entries will be announced during the New York Festivals 2024 Storytellers Gala virtual event on April 16 at 6:00 pm ET. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. All winners will be showcased on the Radio Awards winners gallery.