Industry News

Top News/Talk Media Stories Over the Weekend

Israel’s fight against Hamas, pleas for restraint in the wake of civilian deaths, and the protests taking place in the U.S.; former President Donald Trump’s legal battles; the 2024 presidential race; Tuesday’s elections; the Russia-Ukraine war; the mass shooting in Cincinnati; and the debate over daylight saving time were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Round Four of October PPMs Released

imThe fourth of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covers September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM adds 1.3 shares (weekly, 6+ AQH share) to finish with a 4.7 share that lifts it from the #10 rank to #5. In Milwaukee, iHeartMedia’s news/talk WISN adds one-tenth for a 9.7 share finish that’s good enough to lift it to the #1 rank, as Good Karma Brands’ news/talk WTMJ sheds two-tenths for a 9.6 share and the #2 rank. In West Palm Beach, Hubbard Broadcasting’s news/talk WFTL rises half a share to a 2.3 share and jumps to the #9 rank, as iHeartMedia’s talk WZZR loses one-tenth to finish with a 1.8 share good for the #13 rank and sister news/talk WJNO is up one-tenth to a 1.2 share and is ranked #14 for the fourth consecutive month. Read Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

imWRHU-FM, Hempstead, New York chief engineer Andy Gladding played a role in organizing the November 8 event when eight university and high school owned-and-operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country join together to celebrate their love of college radio. Starting at 12:00 noon ET, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. In a story written for TALKERS magazine, Gladding says that despite the rash of American colleges selling their radio properties, the New York market has a vibrant college radio community. He says college radio stations have a special value. “I have spent 20 years working as a student volunteer and administrator at WRHU, ‘Radio Hofstra University,’ and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. Read Gladding’s entire story here.

Industry News

“America Tonight” Now Syndicated by Talk Media Network

The long-running nightly news and interview-driven program “America Tonight with Kate Delaney” is now being syndicated by Talk Media Network and the Wegener show feed continues to be delivered 12:00 midnight to 2:00 am ET. Talk Media Network founder and CEO Josh Leng says, “Kate is anim award-winning and barrier-breaking broadcast professional who has built her brand and ‘America Tonight’ show to be trusted and respected. Kate’s been a dependable weeknight talk host for 15 years. Her affiliates know her as a super-serving talent who goes the extra mile for them. Listeners know ‘America Tonight with Kate Delaney’ as an entertaining show to stay ‘in the know.’” Delaney adds, “I look forward to expanding and growing the show with the talented professionals at TMN. I’m passionate about talk radio and its ability to bring people together to inform, entertain and surprise listeners.” Stations interested in the program can reach out to Willis Damalt.

Industry News

Top News/Talk Media Stories for Week of Oct. 30 – Nov. 3

Israel’s ongoing bombardment of Gaza in its war with Hamas was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the campus protests over Israel’s reaction to the Hamas attacks and the rise in anti-Semitism around the world, followed by the legal battles facing former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Features

THE BIG 88 to become New York and New Jersey’s Largest College Radio Station on November 8

By Andy Gladding
Chief Engineer
WRHU-FM (Hofstra University), Hempstead, NY

imCollege radio is a special place on the FM dial. Listeners know it as the channel at the low end of the band where student and volunteer DJs have free reign to play music not usually heard from commercial operators. College students recognize it as a place where they can hone their broadcasting skills and put their passion and talents to work to prepare for a career in the industry. Hiring managers recognize it as a proving ground that provides quality pre-professional development and a destination to seek out qualified candidates to fill entry level media industry roles.

Despite the widespread recognition of the benefits and value of college radio stations, the format and institution has come under attack. Financial issues affecting the commercial sector of terrestrial broadcasting have led to a reduced perception of the effectiveness and reach of terrestrial FM, causing many universities across the country to part ways with their beloved heritage stations. Religious and community operators, recognizing the vulnerability of college operators, have actively approached educational institutions with cash offers to acquire the licenses and effectively end the independent radio voice of the college into the community. Many universities, facing their own financial issues due to declining enrollment and national attacks on the value and benefits of a four-year liberal arts education, are welcoming the opportunity for a quick infusion of cash for the acquisition their broadcast assets. This troubling trend paints a grim outlook for the future and sustainability of this widely popular medium.

However, in some markets, college radio is thriving and enjoying a renaissance. The New York radio market enjoys a wide variety of college programming across its heavily populated FM band and college stations in this market are considered a clearinghouse for students looking enter the country’s largest media sector. The tri-state area has over 20 university-owned stations operating on the FM band, with their parent organizations often touting them as some of the brightest jewels in the crown of their college media and communications program.

I have spent 20 years working as a student volunteer and administrator at WRHU, Radio Hofstra University and have seen first-hand how college radio contributes to the growth and success of students looking to pursue a career in radio, television and digital media. Students and community volunteers who participate at college radio stations find themselves engaged in a diverse community of voices, opinions and music. While their approach and interests may be different, their practice at the college radio station unites them with one unified goal: to serve the listening audience by creating imaginative and alternative audio programming using the university’s FM transmission facility as their channel to the world. For anyone who has been part of this experience as either a contributor or listener, the results can be absolutely magical. In the New York / New Jersey market, these stations and students have found a unique way to make their voices even louder, using some of the finest tools available in their radio and audio toolbox.

The Big 88

Wednesday, November 8, eight university and high school owned and operated stations broadcasting in the 88.1-88.9 segment of the FM band in the number one media market in the country will be joining together to celebrate their love of college radio. Starting at 12:00 noon, “The Big 88” will become New York and New Jersey’s largest college radio station, covering an FM broadcast footprint of over 120 miles. Participating stations will include WRSU, Rutgers University; WPSC, William Patterson University, WRHU, Hofstra University; WCWP, LIU Post; WARY, Westchester Community College; WFNP, SUNY-New Paltz; WPOB,  Plainview-Old Bethpage High School; and WKWZ ,Syosset High School.

Programming will feature voices and shows from all participating stations, a consolidated newscast from members of each station’s news department and appearances by station alumni working in radio. WRHU will also be hosting a meet and greet at their studios in Hempstead, NY, where participants are invited to gather to exchange station swag, music from local bands and stories. High school participants have also been invited to the WRHU studios to meet with the participating station members where they will get a first-hand look at what their college radio experience can look like. All of the participating stations hope that the broadcast will focus attention on the issues affecting college radio and encourage listeners and universities to continue to support the mission of student and community broadcasting.

For more information on the program schedule and participation, you can contact me at Andrew.j.gladding@hofstra.edu. All of the stations involved hope that listeners will tune in to enjoy this unique celebration of NCE radio.

Andy Gladding is the chief engineer and air personality at WRHU-FM, Hofstra University as well as chief engineer at Salem Media’s WNYM/WMCA, New York. He also is a communications lecturer at Hofstra.  

Ratings Takeaways

October 2023 PPM Ratings Takeaways – Part Four

imOctober 2023 PPM Data – Information for the October 2023 survey period (September 14 – October 11) has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+). 

AUSTIN

News/Talk

KLBJ-AM 3.4 – 4.7, #10 – #5

KJCE .3 – .4, #27 – #28

News

None

Sports Talk

KVET-AM 1.0 – 1.3, #22 – #22

KTAE DNA – .7, DNA – #25

KBPA-HD2 .4 – .5, #26 – #27

Public Radio News/Talk

KUT 5.3 – 5.6, #3 – #4    

Note: News/talk KLBJ-AM’s +1.3 (3.4 – 4.7) represents Austin’s largest September 2023 – October 2023 increase. 

RALEIGH

News/Talk

WTKK 9.4 – 8.2, #2 – #3

WPTF DNA – .7, DNA – #20

News

WRAL-HD3 .3 – .1, #15 – #23

Sports Talk

WCMC-FM 3.1 – 3.5, #8 – #11 (Carolina Hurricanes)

Public Radio News/Talk

WUNC 9.1 – 9.4, #3 – #2

Notes: News/Talk WTKK’s -1.2 (9.4 – 8.2) represents Raleigh’s largest September 2023 – October 2023 decrease.

Following a six-month absence, eight (8) Curtis Media Group stations – including news/talk WPTF – return as Nielsen Audio subscribers.

INDIANAPOLIS

News/Talk

WIBC 6.1 – 6.9, #4 – #3

News

WOLT-HD2 .1 – .1, #27 – #24

Sports Talk

WIBC-HD2 3.5 – 4.3, #13 – #12 (Colts)

WNDE .9 – .9, #22 – #21

WXNT .1 –.1, #27 – #24

Public Radio News/Talk

WFYI 6.4 – 4.6, #3 – #10

Note: Sports talk WFNI (DNA) is the flagship of the Pacers.

MILWAUKEE 

News/Talk

WISN 9.6 – 9.7, #2 – #1

WTMJ 9.8 – 9.6, #1 – #2 

WLIP DNA – .1, DNA – #28  

News

None

Sports Talk

WRNW 2.4 – 2.6, #13 – #14 (Green Bay Packers)

WKTI 1.0 – 1.0, #18 – #18

WOKY .2 – .4, #26 – #22

WSSP .2 – .2, #26 – #25

Public Radio News/Talk

WUWM 2.4 – 3.0, #13 – #13

WHAD 2.1 – 2.1, #16 – #17

WGKB DNA – .1, DNA – #28

WHAD Stream  DNA – DNA, DNA – DNA

Note: Public radio news/talk WUWM’s +.6 (2.4 – 3.0) ties classic hits-oldies WRIT for Milwaukee’s largest September 2023 – October 2023 increase.

NASHVILLE

News/Talk

WWTN 6.1 – 5.7, #4 – #5

WLAC 1.1 – 1.4, #19 – #19

News

WNRQ-HD2 .2 – DNA, #23 – DNA

Sports Talk

WGFX 7.2 – 7.3, #3 – #3 (Tennessee Titans)

WPRT 1.4 – 1.9, #17 – #17 (Predators)

Public Radio News/Talk

WPLN 5.5 – 4.1, #6 – #10

WPLN-HD3 Stream .2 – .2, #23 – #23 

Note: Public radio news/talk WPLN’s -1.4 (5.5 – 4.1) represents Nashville’s largest September 2023 – October 2023 decrease.

PROVIDENCE

News/Talk

WPRO-AM 6.1 – 6.5, #6 – #5

WHJJ  .3 – .3, fourth straight month at #18

News

None

Sports Talk

WBZ-FM 3.3 – 3.3, thirteenth consecutive month at #8

WVEI 2.3 – 2.4, #10 – #9

WPRV DNA – DNA, DNA – DNA

Public Radio News/Talk

WGBH 1.9 – 2.4, #12 – #9

WNPN 1.5 – 1.4, sixth straight month at #14

WCAI .1 – .1, #19 – #20

Note: Public radio news/talk WGBH’s +.5 (2.4 – 3.0) ties rock WHJY for Providence’s largest September 2023 – October 2023 increase.

NORFOLK

News/Talk

WNIS  3.5 – 3.3, #11 – #12

WGH-FM HD2 .2 – .2, #24 – #22

News

WNOH .4 – .3, #21 – #20

Sports Talk

WVSP 2.7 – 2.9, #13 – #13

WGH-AM .4 – .3, #21 – #20

Public Radio News/Talk

None

JACKSONVILLE

News/Talk

WOKV-FM 8.2 – 7.5, #3 – #3

News

None

Sports Talk

WOKV-AM .2 – .2, #23 – #22

Public Radio News/Talk

WJCT 2.6 – 2.8, #12 – #12

Note: Sports talk WJXL-AM (DNA); sports talk WJXL-FM (DNA); and country WGNE are the flagships of the Jaguars.

WEST PALM BEACH

News/Talk

WFTL 1.8 – 2.3, #12 – #9

WZZR 1.9 – 1.8 #10 – #13

WJNO 1.1 – 1.2, fourth successive month at #14

News

None

Sports Talk

WBZT .2 – .4, #19 – #18

WMEN .2 – .4, #19 – #18

Public Radio News/Talk

WLRN 2.6 – 2.5, #8 – #8

WLRN-HD2 Stream DNA – .2, DNA – #21

Note: News/talk WFTL’s +.5 (1.8 – 2.3) ties urban AC WMBX for West Palm Beach’s largest September 2023 – October 2023 increase. 

GREENSBORO

News/Talk

WPTI 4.5 – 4.9 #8 – #7

News

None

Sports Talk

None

Public Radio News/Talk

WFDD 3.5 – 3.5, #9 – #9

WUNC 1.4 – 1.7, #13 – #14

Note: Urban AC WQMG has the highest October 2023 share (14.0, 6+) of any station in all 48 PPM-markets.

MEMPHIS

News/Talk

WREC 2.1 – 2.4, #9 – #9

KWAM .4 – .2, #13 – #13

News

None

Sports Talk

WMFS 2.4 – 3.0, #8 – #7 (Grizzlies)

WMFS Stream DNA – .2, DNA – #13 (Grizzlies)

Public Radio News/Talk

WKNO 1.7 – 1.9, #11 – #10

Note: Urban contemporary WHRK’s -2.7 (10.3 – 7.6) represents the largest September 2023 – October 2023 decrease by any station in all 48 PPM-markets.

HARTFORD

News/Talk

WTIC-AM 5.2 – 5.1, #6 – #6

WDRC-AM 2.3 – 1.9, #12 – #15

WTIC-AM Stream .8 – .8, fourth consecutive month at #17

WPOP .2 – .2, #22 – #22

News

None

Sports Talk

WUCS 1.7 – 2.5, #15 – #11

Public Radio News/Talk

WNPR 3.7 – 3.8, #9 – #9

WFCR .6 – .8, #18 – #17

Note: While sports talk WUCS’ +.8 (1.7 – 2.5) represents Hartford’s largest September 2023 – October 2023 increase, news/talk WDRC-AM’s -.4 (2.3 – 1.9) is the market’s largest September 2023 – October 2023 decrease.

Mike.Kinosian@gmail.com

Industry News

Round Three of October PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM rises two-tenths to finish with a 6.9 share (weekly, 6+ AHQ share) that keeps it locked in the #3 rank, while iHeartMedia’s news/talk KEX-AM, adds three-tenths for a 1.7 share good for the #21 rank. In San Antonio, iHeartMedia’s news/talk WOAI-AM tacks on two-tenths for a 2.8 share finish that lifts it to the #13 rank, while Alpha Media’s news/talk KTSA-AM rises four-tenths to a 2.6 share and climbs to the #15 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rockets up 1.7 shares for a 6.9 share that puts it in the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM plunges 1.1 shares to a 2.9 share that puts it in the #15 rank. It should be noted that Nielsen released updated information for the Nassau-Suffolk (Long Island) and Riverside markets and that is now reflected in the first-round report. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Yesterday’s (11/1) Top News/Talk Media Stories

The ongoing Israel-Hamas war, international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; the Fed keeps interest rates at current level; former President Donald Trump’s legal battles; House Speaker Mike Johnson’s leadership; GOP frustration over Senator Tommy Tuberville’s hold on military nominees; the 2024 presidential race; Tuesday’s Ohio ballot issue on abortion access; and legendary college basketball coach Bobby Knight dies were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

October 2023 PPM Ratings Takeaways – Part Three

imOctober 2023 PPM Data – Information for Nielsen Audio’s October 2023 PPM ratings period (September 14 – October 11) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

PORTLAND

News/Talk

KXL 6.7 – 6.9, #3 – #3

KEX 1.4 – 1.7, #22 – #21

KUFO .7 – .7, #26 – #24

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 1.5 – 2.0, #21 – #18

KXTG 1.0 – 1.6, #23 – #22

KPOJ .4 – .7, #28 – #24 (Trailblazers)

KFXX Stream  .1 – .3, #33 – #28

KMTT .2 – .2, #30 – #31

Public Radio News/Talk

KOPB 6.3 – 5.9, #4 – #4

KOPB Stream  2.0 – 1.6, #18 – #22

CHARLOTTE

News/Talk

WBT-AM 5.2 – 5.3, #5 – #5

News

None

Sports Talk

WFNZ-FM 2.4 – 2.7, #14 – #13 (Hornets)

WSOC-HD3 .1 – .1, #26 – #26

Public Radio News/Talk

WFAE 5.2 – 4.0, #5 – #10

WNSC 1.0 – 1.2, #18 – #18

WFAE-HD3 .3 – DNA, #21 – #DNA  

Notes: Public Radio News/Talk WFAE’s -1.2 (5.2 – 4.0) represents Charlotte’s largest September 2023 – October 2023 decrease; classic rock WRFX is the flagship of the Carolina Panthers.

SAN ANTONIO

News/Talk

WOAI 2.6 – 2.8, #15 – #13 (Spurs)

KTSA 2.2 – 2.6, #19 – #15

News

None

Sports Talk

KTFM 1.3 – 1.7, #24 – #22

KTKR .9 – .7, #26 – #27

KZDC .2 – .2, #37 – #35

Public Radio News/Talk

KSTX 1.6 – 1.7, #21 – #22 

SACRAMENTO

News/Talk

KFBK-AM 10.1 – 8.2 #1 – #2

KSTE-AM 3.3 – 2.7, #12 – #13

News

None

Sports Talk

KHTK 1.1 – 1.3, #20 – #18 (Kings)

KIFM 1.0 – 1.2, #22 – #20

KIFM Stream  .1 – .1, #29 – #30 

Public Radio News/Talk

KXJZ 1.9 – 1.8, #15 – #15

KQEI .3 – .2, #27 – #27

KQED .3 – .1, #27 – #30

KUOP DNA – DNA, DNA – DNA

Note: News/Talk KFBK-AM’s -1.9 (10.1 – 8.2) represents Sacramento’s largest September 2023 – October 2023 decrease.

PITTSBURGH

News/Talk

KDKA-AM 4.0 – 3.8, #10 – #11

KDKA-AM Stream  .7 – .5, #22 – #23

News

None

Sports Talk

KDKA-FM 7.9 – 8.0, #3 – #3

KDKA-FM Stream  .4 – .2, #25 – #28

Public Radio News/Talk

WESA 4.1 – 4.2, #8 – #7

Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM/FM 5.2 – 6.9, #5 – #2

KNRS-AM/FM 4.0 – 2.9, #9 – #15

KKAT .1 – .1, #29 – #29

News

None

Sports Talk

KALL 1.7 – 1.8, #22 – #20

KZNS-FM 1.1 – .8, #24 – #24 (Utah Jazz)

KZNS-AM .4 – .5, #27 – #26 (Utah Jazz)

KZNS-FM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KOVO .1 – .1, #29 – #29

Public Radio News/Talk

KUER 2.5 – 2.2, #17 – #19

KBYU-HD2 Stream  .5 – .5, #26 – #26

KUMT .4 – .1, #27 – #29    

Note: News/Talk KSL-AM’s +1.7 (5.2 – 6.9) represents Salt Lake City’s largest September 2023 – October 2023 increase; conversely, similarly-formatted KNRS-FM’s -1.1 (4.0 – 2.9) is tied for the market’s largest September 2023 – October 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 1.9 – 1.6, #18 – #22

KXNT .6 – .5, #28 – #29

KMZQ .1 – .1, #36 – #36

News

None

Sports Talk

KWWN .9 – 1.0, #27 – #27

KENO .3 – .5, #32 – #29

KRLV .3 – .3, #32 – #32 (Raiders)

KKGK .2 – .3, #35 – #32 (Golden Knights)

Public Radio News/Talk

KNPR 1.2 – 1.4, #26 – #23

ORLANDO

News/Talk

WTKS 4.6 – 3.9, #8 – #10

WDBO 3.4 – 3.5, #12 – #13

WFLF 1.0 – .9, #21 – #19

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM 1.1 – .7, #20 – #22 (Magic)

WOCL-HD2 DNA – .1, DNA – #28

Public Radio News/Talk

WMFE 2.4 – 2.2, #15 – #15

CINCINNATI

News/Talk

WLW 13.9 – 13.5, 21st consecutive month at #1 (Bengals)

WKRC 4.6 – 5.4, #6 – #5

News

None

Sports Talk

WCKY 1.6 – 1.9, #18 – #18 (Bengals)

WSAI .6 – 1.0, #22 – #20

Public Radio News/Talk

WVXU 3.6 – 3.2, #9 – #11

CLEVELAND

News/Talk

WTAM 6.1 – 5.5, #7 – #10 (Cavaliers)

News

WMMS-HD2 DNA – .1, DNA – #24

Sports Talk

WKRK 5.1 – 5.9, #10 – #8  (Browns)

WKRK Stream  .8 – .9, #17 – #18 (Browns)

WARF .3 – .2, #20 – #23

Public Radio News/Talk

WKSU 4.9 – 5.9, #11 – #8

WKSU-HD4 .1 – DNA, #22 – DNA   

Note: Public Radio News/Talk WKSU’s +1.0 (4.9 – 5.9) represents Cleveland’s largest September 2023 – October 2023 increase.

KANSAS CITY

News/Talk

KMBZ-FM 5.1 – 5.5, #4 – #4

KCMO-AM 1.0 – 1.6, #20 – #17

KMBZ-AM 1.2 – 1.2, #19 – #21

KMBZ-FM Stream  .9 – .9, #22 – #22

KCMO-AM Stream  .1 – .2, #30 – #26

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.1, #13 – #14

KCSP Stream  .6 – .4, #23 – #23

Public Radio News/Talk

KCUR 3.2 – 3.2, #12 – #13

KANU-HD2 .1 – DNA, #30 – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.3 – 7.5, #4 – #4    

News

None

Sports Talk

WBNS-FM 7.9 – 8.6, #2 – #2 (Blue Jackets)

WBNS-AM DNA – .1, DNA – #21 (Blue Jackets)

WMNI .1 – .1, #22 – #21

Public Radio News/Talk

WOSU 4.5 – 3.9, #8 – #9

Up next: October 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry News

Round Two of October PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s October PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period was September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM rises one-tenth to finish with a 4.0 share (weekly, 6+ AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP dropped six-tenths to an 8.1 share and stays locked in the #2 rank. In Detroit, Audacy’s all-news WWJ adds six-tenths for a 4.6 share finish and rises to the #9 rank, while Cumulus Media’s news/talk WJR rises half a share for a 2.3 share that lifts it to the #16 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here. Note that missing data from yesterday’s first round of markets for the San Jose and Middlesex-Somerset-Union markets has been published and is included in yesterday’s Takeaways.

Industry News

NPR and Edison Research to Release Spoken Word Audio Report

Next Thursday (11/9), NPR and Edison Research will present a webinar to reveal the results of theirim Spoken Word Audio Report 2023. According to data from the study, 48% of those in the U.S. age 13+ listen to some type of spoken-word audio daily, and audio consumers in the U.S. age 13+ spend 31% of their daily audio time with spoken word. They say this edition of the study focuses on listening locations and explores spoken-word audio consumption at home, at work, in-car, and other locations. Register for the webinar here.

Industry News

Yesterday’s (10/31) Top News/Talk Media Stories

The ongoing Israel-Hamas war, international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; the controversy over Senator Josh Hawley’s Ending Corporate Influence on Elections Act; former President Donald Trump’s legal battles; the 2024 presidential race; the aftermath of the Maine mass shooting and the other shootings that occurred over the weekend; and the trial of FTX chief Sam Bankman-Fried were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

October 2023 PPM Ratings – Part Two

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

 

WASHINGTON, DC

News/Talk

WMAL 3.9 – 4.0, #7 – #7

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 8.7 – 8.1, tenth straight month at #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #12 – #14 (Capitals)

WJFK-FM Stream 1.1 – .9, #21 – #21 (Capitals)

WTEM .2 – .3, #27 – #25 (Wizards)

WTEM Stream .2 – .2, #27 – #29 (Wizards)

WSBN .1 – DNA, #29 – DNA

Public Radio News/Talk

WAMU 12.0 – 11.9, 23rd month in succession at #1

Note: The flagship of the Commanders is classic rock WBIG. 

BOSTON

News/Talk

WRKO 2.8 – 2.3, #15 – #16

WXKS-AM .6 – .8, #23 – #23

News

News – Talk WBZ-AM 3.8 – 4.5, #10 – #8

Sports Talk

WBZ-FM 7.8 – 10.9, back-to-back months at #1 (New England Patriots, Celtics, Bruins)

WEEI-FM 4.2 – 3.8, #9 – #10

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 5.4 – 5.4, #3 – #3

WGBH 3.6 – 3.8, #11 – #10

Note: Sports talk WBZ-FM’s +3.1 (7.8 – 10.9) is the largest September 2023 – October 2023 increase (6+) by any station in all 24 PPM-markets analyzed thus far.

MIAMI

News/Talk

WIOD 1.7 – 2.0, #21 – #21

News

None

Sports Talk

WQAM 1.4 – 2.3, #24 – #19 (Heat, Florida Panthers)

WINZ .3 – .5, #32 – #29 (Dolphins)

WMEN .1 – .2, #36 – #35

WSFS-HD2 .1 – DNA, #36 – DNA

WQAM Stream DNA – DNA, DNA – DNA (Heat, Florida Panthers)

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.8 – 3.9, #8 – #5    

Note: Sports talk WQAM’s +.9 (1.4 – 2.3) represents Miami’s largest September 2023 – October 2023 increase (6+).

SEATTLE

News/Talk

KIRO-FM 4.7 – 4.2, #6 – #8 (Seahawks)

KVI 1.7 – 1.8, #22 – #22

KTTH 1.4 – 1.5, #23 – #23

KPTR .1 – .1, #32 – #32

News

KNWN-AM & KNWN-FM 2.2 – 2.2, #20 – #20

KHHO .1 – DNA, #32 – DNA

Sports Talk

KIRO-AM 6.0 – 4.3, #3 – #6 (Seahawks)

KJR-FM 2.3 – 3.0, #18 – #14 (Kraken)

KJR-AM .3 – .4, #27 – #26

Public Radio News/Talk

KUOW 5.9 – 7.6, #4 – #1

KSWS .1 – DNA, #32 – DNA

Note: Public radio news/talk KUOW’s +1.7 (5.9 – 7.6) represents Seattle’s largest September 2023 – October 2023 increase (6+); conversely, sports talk KIRO-AM’s -1.7 (6.0 – 4.3) represents the market’s largest September 2023 – October 2023 decrease. 

DETROIT

News/Talk

WJR 1.8 – 2.3, #17 – #16

WFDF .1 – .4, #26 – #24

WJR Stream .1 – .1, #26 – #28

News

WWJ 4.0 – 4.6, #11 – #9 (Pistons)

WWJ Stream .2 – .7, #24 – #22 (Pistons)

WDFN .1 – .1, #26 – #28

Sports Talk

WXYT-FM 8.6 – 10.1, #1 – #1 (Lions, Pistons, Red Wings)

WXYT-FM Stream 2.0 – 2.4, #16 – #14 (Lions, Pistons, Red Wings)

WXYT-AM .3 – .2, #23 – #25

WXYT-AM Stream .1 – DNA, #26 – DNA

Public Radio News/Talk

WUOM 1.8 – 1.5, #17 – #20

WDET 1.1 – 1.2, #20 – #21

PHOENIX 

News/Talk

KFYI 4.1 – 4.0, #5 – #7

KTAR-FM 2.9 – 2.4, #15 – #16 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.7, #22 – #14 (Suns, Arizona Coyotes)

KTAR-AM .2 – .2, #32 – #31 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #34 – #33

KGME .1 – .1, #34 – #33

KTAR-FM HD2 DNA – .1, DNA – 33

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.9 – 3.7, #6 – #9

MINNEAPOLIS

News/Talk

WCCO 3.3 – 4.6, #12 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 2.4, #16 – #16

KTLK-AM 1.4 – 1.8, #19 – #18

WCCO Stream .3 – .6, #26 – #24 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #30 – #32

Sports Talk

KFXN 6.8 – 7.8, #4 – #2 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .1 – .2, #30 – #28

KSTP-AM .1 – .2, #30 – #28

Public Radio News/Talk

KNOW 6.2 – 6.0, #5 – #5

KNOW Stream .8 – .7, #23 – #23

Note: News/Talk WCCO’s +1.3 (3.3 – 4.6) represents Minneapolis’ largest September 2023 – October 2023 increase(6+).

SAN DIEGO

News/Talk

KOGO 4.7 – 5.4, #5 – #5

KLSD .3 – .3, #26 – #26

News

None

Sports Talk

KWFN 4.7 – 4.2, #5 – #6

KGB-AM .7 – 1.2, #23 – #20

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 6.3, #3 – #3

TAMPA

News/Talk

WHPT 5.3 – 4.7, #5 – #6 (Lightning)

WFLA 4.0 – 4.6, #11 – #8

News

None

Sports Talk

WDAE 2.0 – 2.4, #19 – #16

Public Radio News/Talk

WUSF 2.3 – 1.6, #17 – #20

WUSF Stream .5 – .5, #25 – #25

Notes: Public Radio News Talk WUSF’s –.7 (2.3 – 1.6) represents a four-way tie for Tampa’s largest September 2023 – October 2023 decrease (6+); rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 3.7 – 4.5, #13 – #6 (Broncos)

KDFD 1.7 – 2.1, #19 – #19

KHOW 1.5 – 1.8, #21 – #21

News

None

Sports Talk

KKFN 4.6 – 4.5, #7 – #6

KKSE-FM 1.4 – 2.0, #23 – #20 (Nuggets, Colorado Avalanche)

KEPN DNA – .1, DNA – #36

Public Radio News/Talk

KCFR 4.2 – 3.9, #9 – #13

KUNC .5 – .8, #31 – #27

Note: News/Talk KOA’s +.8 (3.7 – 4.5) represents Denver’s largest September 2023 – October 2023 increase (6+).

BALTIMORE

News/Talk

WBAL 4.1 – 4.8, #8 – #8 (Ravens)

WCBM 1.8 – 1.7, #18 – #17

News

WTOP & WTLP  1.0 – 1.1,  #20 – #18

WDCH  .8 – .8,  #21 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.0 – 5.1, #9 – #7

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.5 – 4.0, #7 – #10

WYPR HD2 Stream .2 – DNA, #26 – DNA

ST. LOUIS

News/Talk

KMOX 5.8 – 5.0, #8 – #9

KFTK 1.9 – 1.8, #16 – #16

KTLK-FM 1.0 – .9, #19 – #20

KMOX Stream .5 – .4, #22 – #23

KFTK Stream .5 – .2, #22 – #27

News

KATZ-FM HD2 .4 – .3, #24 – #24

Sports Talk

WXOS 2.3 – 3.2, #15 – #14 (Blues)

Public Radio News/Talk

KWMU 3.5 – 4.0, #13 – #11

Note: Sports talk WXOS’ +.9 (2.3 – 3.2) represents St. Louis’ largest September 2023 – October 2023 increase (6+).

Up next: October 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Mike.Kinosian@gmail.com

Industry News

Audacy Common Stock to Delist from NYSE

Audacy’s appeal of the New York Stock Exchange’s move to delist its Class A Common Stock was not successful. The NYSE goes ahead with its delisting procedure that will become effective on or around November 10. Audacy’s Common Stock will continue to trade over the counter under the symbolim “AUDA.” Audacy says, “The NYSE’s determination has no impact on Audacy’s business strategy or operations. Audacy continues to focus on growing and enhancing its capabilities as a leading, multi-platform audio content and entertainment company, and continues to engage in discussions with its lenders to deleverage its balance sheet and improve its capital structure to position Audacy for long-term growth.”

Industry News

Round One of October 2023 PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario. The October 2023 survey covers the period of September 14 – October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC sheds three-tenths for a 3.1 share (weekly, 6+ AHQ share) finish and remains ranked #11, while iHeartMedia’s news/talk WOR is steady with a 1.2 share good for the #23 rank. In Los Angeles, iHeartMedia’s news/talk KFI slips three-tenths to a 4.5 share and the #5 rank, while Audacy’s crosstown all-news KNX-FM falls four-tenths to a 3.3 share good for the #10 rank. In Chicago, Audacy all-news WBBM-AM/WCFS-FM climbs seven-tenths to a 5.6 share but remains ranked #3, while Nexstar Media’s news/talk WGN inches up two-tenths to a 3.6 share and steady at the #8 rank, and Cumulus Media’s news/talk WLS-AM ticks up one-tenth to a 1.5 share but drops back to the #25 rank. It should be noted that, for reasons unexplained, there is no October data for the San Jose and Middlesex-Somerset-Union markets. There is also a noteworthy reduction in data in the Nassau-Suffolk and Riverside markets. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WWO: Brand Advertisers Now Tops in Podcasting Ad Spend

According to this week’s Cumulus Media | Westwood One Audio Active Group blog post, when it comes to podcast revenue, brand spending now represents 61% of ad dollars, surpassing direct response (39%). This data comes from the Interactive Advertising Bureau’s eighth annual podcast revenue report. The blog post notes, “Podcast advertising revenue was born thanks to direct responseim advertising. In 2016 and 2017, direct response represented the vast majority of podcast advertising. From 2018 to 2021, the proportion of podcast ad spend was equally split between brand and direct response.” The post says there are four major implications of the shift to podcast brand advertising: 1) Targeting will become much broader: Wide campaign reach will become the priority with a goal of “being known before you’re needed”; 2) Creative will shift to become more entertaining and emotion based: The objective will be to stir passions and create positive feelings and associations with ads that people find interesting and enjoyable; 3) Brand safety and suitability measurement will become more crucial: Firms like Barometer will become powerful resources to help marketers find the right context for their campaigns with nuanced data; and 4) Measurement will focus on how well campaigns build memories to ensure brands are “easy to mind and easy to find”: Key performance indicators are brand awareness, brand consideration, and brand preference. See the complete blog here.

Industry News

Yesterday’s (10/30) Top News/Talk Media Stories

Israel rebuffs international pleas for humanitarian pause in Gaza attacks and the increasing incidents of anti-Semitism globally; President Joe Biden issues executive order designed to regulate the risks of Artificial Intelligence; former President Donald Trump’s legal battles; the 2024 presidential race; the aftermath of the Maine mass shooting and the other shootings that occurred over the weekend; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Ratings Takeaways

October 2023 PPM Ratings – Part One

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

Comparisons are September 2023 – October 2023 (6+).

NEW YORK

News/Talk

WABC 3.4 – 3.1, #11 – #11

WOR 1.2 – 1.2, #22 – #23

WKXW .7 – .8, #24 – #25

WKXW Stream .2 – .3, #41 – #37

WLIR-FM .0 – .0, DNA – DNA

News

WINS-FM 4.6 – 4.3, #7 – #7

WCBS-AM 2.5 – 2.3, #13 – #15

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .3 – .4, #35 – #34

WCBS-AM Stream .3 – .2, #35 – #40

Sports Talk

WFAN FM & AM 3.1 – 2.9, #12 -#13 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.1 – 1.4 #23 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .7 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 3.6 – 4.4, #10 – #6

WNYC-AM 1.4 – 1.3, #21 – #22

Note: Public radio news/talk WNYC-FM’s +.8 (3.6 – 4.4) ties contemporary Christian WPLJ for the market’s greatest September 2023 – October 2023 increase (6+).

LOS ANGELES

News/Talk

KFI 4.8 – 4.5, #4 – #5

KEIB .7 – .8, #32 – #32  (Clippers)

KRLA .6 – .6, #34 – #33

News

KNX-FM 3.7 – 3.3, #8 – #10

KNX-FM Stream .1 – .1, #43 – #39

Sports Talk

KLAC 1.6 – 1.3, #26 – #27 (Chargers, Clippers)

Public Radio News/Talk

KPCC 2.1 – 2.5, #20 – #13

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.4 – 3.6, #8 – #8  (Blackhawks)

WLS-AM 1.4 – 1.5, #23 – #24

WLIP .3 – .3, #37 – #37

WVON .1 – .0, #44 – DNA

WLS-AM Stream .0 – .0, DNA – DNA

News

WBBM-AM & WCFS 4.9 – 5.6, #3 – #3

WBBM-AM & WCFS Stream .2 – .1, #42 – #45

Sports Talk

WSCR 3.2 – 2.5, #11 – #14 (Bulls)

WMVP 1.4 – 1.6, #23 – #22 (Bears)

WSCR Stream .7 – .3, #28 – #37  (Bulls)

Public Radio News/Talk

WBEZ 3.0 – 3.2, #13 – #12  

Note: Sports talk WSCR’s -.7 (3.2 – 2.5) is the market’s greatest September 2023 – October 2023 decrease (6+).

SAN FRANCISCO

News/Talk

KSFO 2.0 – 1.6, #16 – #20

KSFO Stream .3 – .4, #29 – #28

News

KCBS-AM & KFRC 7.1 – 6.6, #2 – #2

KNEW .1 – .2, #33 – #32  

KCBS-AM & KFRC Stream .1 – .1, #33 – #36

Sports Talk

KNBR 3.7 – 3.2, #7 – #11 (49ers)

KGMZ 1.5 – 1.8, #22 – #18   (Golden State Warriors)

KTCT .2 – .3, #30 – #29  

KGO .1 – .3, #33 – #29  

KGO Stream .2 – .2, #30 – #32  

Public Radio News/Talk

KQED 5.3 – 5.3, #3 – #3

KALW .2 – .3, #30 – #29

DALLAS

News/Talk

WBAP 4.6 – 4.5, #5 – #4

KEGL 1.5 – 1.4, #26 – #27  (Mavericks)

KSKY .5 – .6, #35 – #33

KLIF-AM .6 – .4, #34 – #37

KSKY Stream .1 – .0, #42 – #DNA

News

News – Talk KRLD-AM 1.8 – 2.1, #22 – #21 (Cowboys)

News – Talk KRLD-AM Stream .0 – .0, DNA – DNA (Cowboys)

Sports Talk

KTCK 4.7 – 4.7, #3 – #3  (Stars)

KRLD-FM 2.9 – 3.6, #15 – #10 (Cowboys)

KRLD-FM Stream .1 – .2, #42 – #38 (Cowboys)

Public Radio News/Talk

KERA 2.7 – 2.4, #16 – #18

Note: Sports talk KRLD-FM’s +.7 (2.9 – 3.6) is the market’s greatest September 2023 – October 2023 increase (6+).

HOUSTON

News/Talk

KTRH 3.7 – 4.0, #12 – #9  (Rockets)

KPRC .9 – .9, #27 – #26  

News

None

Sports Talk

KBME 1.9 – 1.5, #22 – #22  (Rockets)

KILT-AM 1.3 – 1.5, #25 – #22 (Texans)

KFNC .2 – .3, #30 – #29

KILT-AM Stream .1 – .2, #34 – #31 (Texans)

Public Radio News/Talk

KUHF 2.2 – 1.8, #18 – #21

ATLANTA

News/Talk

WSB-AM & WSBB 7.3 – 8.1, #3 – #2

WFOM .4 – .4, #29 – #30

WGKA .3 – .3, #31 – #32

WSRV-HD3 Stream .0 – .2, DNA – #33

WAOK .1 – .1, #36 – #37

WAOK Stream .0 – .1, DNA – #37

News

WBIN  .1 – .0, #36 – #DNA

Sports Talk

WZGC 2.8 – 3.0, #14 – #14 (Falcons, Hawks)

WCNN 1.5 – 1.8, #20 – #18

WZGC Stream .3 – .6, #31 – #27 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.5 – 3.6, #12 – #10

WRAS  .7 – .6, #26 – #27

PHILADELPHIA

News/Talk

WPHT 1.5 – 2.1, #19 – #15

WPHT Stream .3 – .5, #29 – #23

WURD .5 – .5, #23 – #23

WURD Stream .5 – .3, #26 – #25

WKXW 1.1 – DNA, #22 – DNA

WKXW Stream .1 – DNA, #35 – DNA

News

KYW & WPHI 5.8 – 5.4, #5 – #6

KYW & WPHI Stream .2 – .1, #31 – #27

Sports Talk

WIP 5.8 – 8.2, #5 – #2 (Eagles)

WIP Stream .7 – 1.5, #25 – #20 (Eagles)

WPEN-FM 1.1 – 1.2, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.6 – 3.1, #11 – #11

Note: Sports talk WIP’s +2.4 (5.8 – 8.2) is the greatest September 2023 – October 2023 increase by any station in these 12 PPM-markets (6+).

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 3.9 – 2.2, #8 – #18

WOR 1.1 – 1.1, #22 – #22

WLIR .2 – .2, #33 – #30

News

WINS-FM 4.0 – 3.7, #7 – #7

WCBS-AM 2.5 – 2.7, #14 – #12

WINS-FM Stream .5 – .6, #25 – #25

WCBS-AM Stream .4 – .2, #29 – #30

Business News WBBR .3 – .3, #32 – #29

Sports Talk

WFAN-FM 3.8 – 3.9 #10 – #6 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.7 – 3.0, #18 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM Stream 1.2 – 1.2, #21 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30 

Note: Sports Talk WEPN-FM’s +1.3 (1.7 – 3.0) represents Nassau-Suffolk’s largest September 2023 – October 2023 increase.

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #22 – #24

Sports Talk

None

Public Radio News/Talk

KVCR .4 – .5 #19 – #19

KPCC .2 – .1, #20 – #24

SAN JOSE

News/Talk

KSFO 1.3 – 1.1, #22 – #23

KSFO Stream .2 – .2, #28 – #30  

News

KCBS-AM & KFRC 6.6 – 6.0, fourth consecutive month at #1

KCBS-AM & KFRC Stream .3 – .3, #27 – #29

KNEW .2 – .2, #28 – #30  

Sports Talk

KNBR 4.8 – 5.2, #4 – #5 (49ers)

KGMZ 2.2 – 2.1, #15 – #16 (Golden State Warriors)

KGO Stream .8 – 1.0, #24 – #25  

KTCT .5 – .8, #26 – #27   

KGO .2 – .6, #28 – #28  

Public Radio News/Talk

None 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.2 – 6.0, #4 – #2

WKXW Stream .6 – 1.0, #22 – #19

WOR .6 – .6, #22 – #23  

News

WINS-FM 2.1 – 2.3, #13 – #11

WCBS-AM 1.2 – .9, #17 – #21

WINS-FM Stream .3 – .3, #27 – #27

WCBS-AM Stream .2 – DNA, #28 – DNA

Sports Talk

WFAN-FM & AM 4.1 – 3.4, #8 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – 1.2, #20 – #17 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM .9 – 1.2, #19 – #17 (Jets, Knicks, Islanders, Rangers)

Public Radio News/Talk

None

Note: Sports talk WFAN’s -.7 (4.1 – 3.4) represents Middlesex-Somerset-Union’s largest September 2023 – October 2023 decrease. 

Up next: October 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Michael DelGiorno to Host AMs on WLAC, Nashville

Talk radio personality Michael DelGiorno posts news on his Facebook page that he’s taking over the morning show on iHeartMedia’s news/talk WLAC-AM/W252CM, Nashville on November 6. The 5:00 amim to 8:00 am show will be simulcast on the company’s KTOK-AM, Oklahoma City and KAKC-AM, Tulsa. iHeartMedia Nashville market president Dan Endom says, “We are thrilled to welcome Michael, a true broadcasting legend, to iHeartMedia Nashville. Michael’s extensive knowledge of the airwaves coupled with his innate ability to connect with audiences will elevate our programming to new heights.” DelGiorno served with Cumulus Media’s crosstown WWTN-FM, Nashville from 2007 through March of this year. He also previously hosted shows on KFAQ and KRMG in Tulsa.

Industry News

Top News/Talk Media Stories Over the Weekend

The Israel-Hamas war, U.S. protests, and the rise in anti-Semitic incidents; former President Donald Trump’s legal battles; the 2024 election and arguments to bar Trump from the ballot over the “insurrection clause”; the deadly shooting in Tampa; President Joe Biden’s executive order to guide the development of Artificial Intelligence; and the death of actor Matthew Perry were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

SABO SEZ: Stream to Success

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIn May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.

As these new performers were pulling major view counts, they revealed that they worked at Starbucks, were going to school and wanting to make enough money to get out of their parent’s house. Wait. Some video creators were winning more viewers than ESPN and they were broke? Simultaneously major brands like Pepsi and Budweiser knew they had to enter the online video space and each attempt was a disaster. BUD TV! Online video entertainment was a brand-new medium; USG User Generated Content.

I started a company called HITVIEWS. The goal was to placed brand messages in User Generated Content. The first company. No one had ever done it. We gathered the top video performers and started to marry them with brands like Pepsi, FOX TV, Timberland, MTV,  CBS Television, IBM, Logitech, many more. A TALKERS conference introduced the first Influencer (we called them “Web Stars”), Caitlin Hill, to radio executives.

From this pioneering initiative into online video, I can share a significant amount of information about the ingredients of a successful video campaign.

  1. Use video stars, influencers, to deliver your message. It’s a different medium and requires different stars.
  2. Engage every capability of the platform. The videos with the highest view counts demand the most interaction with the viewer. Click now. Comment below. Make a response video. Send a text back. THEN answer all responses. Every single viewer response must be answered by you or it is wasted.
  3. It’s not radio or TV. Don’t bother putting up videos at a fixed day and time. Put up as many videos as you possibly can. Two days is too old!
  4. Funny works best.

Online video success makes the medium the message. The touch screen, mouse, keyboard. Audio, video capabilities must all be integrated into the entertainment. If full functionality is not part of the show, the show is boring.

Walter Sabo has consulted the largest media companies worldwide in digital initiatives. He was the on-site consultant for SiriusXM Satellite Radio for nine years. He can be reached by email at walter@sabomedia.com and his network radio show can be discovered at  www.waltersterlingshow.com.

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Industry News

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