Industry News

Salem Now Traded on OTC Markets Group

OTC Markets Group Inc, the operator of regulated markets for trading 12,000 U.S. and international securities, announces that Salem Media Group qualifies to trade on the OTCQX Best Market under theim ticker symbol SALM. Salem Media Group previously traded on NASDAQ. Yahoo!Finance writes, “Trading on the OTCQX Market offers companies efficient, cost-effective access to the U.S. capital markets. Streamlined market requirements for OTCQX are designed to help companies lower the cost and complexity of being publicly traded, while providing transparent trading for their investors. To qualify for OTCQX, companies must meet high financial standards, follow best practice corporate governance, and demonstrate compliance with applicable securities laws.”

Industry News

TALKERS News Notes

Edison Research and WorldDAB will present findings from the study “Dashboard Dialogue” in a webinar on January 31 at 9:00 am ET. The webinar will provide an in-depth review of DAB radio’s usability in the car – with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The research was conducted by Edison Research across France, Germany, and the UK. Register for the webinar here.

SiriusXM announces that it will take over New Hampshire’s Red Arrow Diner in Manchester on January 22-23, rebranding it the “SiriusXM Red Arrow Diner” for the special event. Patriot channel host David Webb will broadcast his program live from the diner, which has long been regarded as a can’t-miss stop for candidates along the campaign trail. During the broadcasts Webb will be joined in person by politicians, key campaign surrogates, and top experts.

Industry News

Report: Jon Marks Booted from CBS Sports Radio Gig by Audacy Brass

Former WIP, Philadelphia afternoon drive sports talk host Jon Marks – who left his daily gig with the Audacy station for personal reasons but planned to continue his weekend work with CBS Sports Radio Network – was ousted from the CBS gig after appearing on a talk show with Crossing Broad’s Kevinim Kinkead and talking about Audacy’s impending bankruptcy. Kinkead reports that Audacy executives weren’t happy with Marks broaching the subject and consequently fired him from the CBS Sports Radio position. Marks told Kinkead, “I am no longer doing CBS Sports Radio because I was terminated by the company following the interview with you…. I wanted to be honest and candid about it. I didn’t rip the company. I wasn’t killing the company. I was very fair and spoke very highly of everybody that worked at WIP, and I wasn’t blaming Audacy (like) it was their fault, I was just talking about the financials of being in the radio business today…” Read the Crossing Broad piece here.

Industry News

TALKERS News Notes

Cable news network NewsNation launches a new Sunday public affairs program titled, “The Hill Sunday with Chris Stirewalt.” The show will debut on March 3 at 10:00 am ET. NewsNation president of news Michael Corn states, “We are delighted that Chris will be joining the new weekend lineup. He is a legendary figure in Washington and one of the most respected, intelligent, and well-sourced journalists covering U.S. politics.”

Digital sports platform OutKick announces that it finished 2023 with the most growth year over year amongst its competitive set in total multiplatform unique visitors, delivering a monthly average of 7.2 million total multiplatform unique visitors, up 65% versus 2022, according to Comscore. OutKick founder Clay Travis says,“2023 was a tremendous year for OutKick. We’ve added new shows, top-tier talent, and most importantly continued to generate engaging content with a roster that’s unfiltered and fearless.”

PodcastOne renews the exclusive sales and distribution rights for the “Our Fake History” podcast, created and hosted by Canadian high school history teacher Sebastian Major. PodcastOne chief content officer Eli Dvorkin says, “We’re thrilled to continue our long-term relationship with Sebastian and ‘Our Fake History.’ This podcast is a leader in debunking or verifying historical myths and legends while instilling the sort of knowledge that makes any listener just that much smarter.”

Industry News

NAB Releases AM Radio Report

The National Association of Broadcasters today released a report detailing the public safety importance of AM radio, which serves as the backbone of the Emergency Alert System. NAB is releasingim the report as momentum grows in Congress for legislation to ensure AM radio is accessible to the public in all vehicles. NAB president and CEO Curtis LeGeyt states, “When disaster strikes, AM radio has proven time and again its invaluable role as a source of factual, authoritative, up-to-the-minute information that saves lives. It is also a home to a diversity of programming that is often unavailable on other mediums and particularly important to otherwise underserved communities. It is critical that Congress address the need for AM radio capability in vehicles to ensure Americans can turn to local AM stations when they need them the most.” See the report here.

Industry News

Report: Newsmax Renews Cable Carriage Deals

According to a story by Amy Maclean in Cablefax, Newsmax has “quietly” renewed its carriage deals with cable and satellite firms. Newsmax CEO Christopher Ruddy says, “By the end of 2023, we have signed renewals with all of our major operators – Comcast, Charter, DirecTV, DISH and Verizon Fios. When I started this a while back, people said they weren’t going to let any new channels on cable anymore. And we’ve basically, I think, been accepted and are now a member of the club. I think we’reim here to stay.” In order to get compensation from these multichannel video programming distributors, Newsmax shuttered its free steaming channel on November 1. Interestingly, Ruddy tells Cablefax that contrary to what people might assume, the arrival of Donald Trump on the political scene didn’t help Newsmax’s efforts. “I think President Trump has added great difficulty to Newsmax because there’s so much hostility in the industry and world against him. The media establishment, but also in the cable industry, he’s not a really liked figure. We were having more success I felt before he was elected in 2016. I think we probably would have gotten more carriage earlier had he not been elected… We try to reach out to both sides. While we have a lot of pro-Trump stuff, we also have people like Rick Santorum. He has been you know very critical of him through the years and he’s now our leading political adviser… Our night leads with Greta Van Susteren, and she’s not a polarizing figure.” Read the Cablefax piece here.

Industry News

FOX News Digital Sees Multiplatform Gains in 2023

FOX News Digital reports that it finished 2023 “as the top-performing news brand with multiplatformim views and minutes, according to data from Comscore. FOX News Digital accrued 20.2 billion multiplatform views (up 9% versus 2022) and multiplatform minutes reached 36.9 billion (up 6% over 2022). FOX topped competitors CNN.com and NYTimes.com in both of those metrics. Importantly, in the multiplatform unique visitors – comparable to radio’s cume – FOX achieved 93.6 million, an increase of 13% over its 2022 total, while news brand leader CNN.com racked up 121 million, a decline of 3% compared to 2022.

Industry News

Audacy Announces Market Leadership Moves

Audacy announces “strategic leadership updates and promotions to bolster the company’s commitment to its local markets.” Gina Massenzi is promoted to SVP and market manager for Las Vegas that includes news/talk outlets KDWN and KXNT and four music brands. She has been serving the cluster as director of sales. Dan Barron rises to SVP and market manager for New Orleans that includes news/talkim WWL-AM/FM, sports talk WWWL-AM, and four music brands. Barron succeeds Kevin Cassidy, who was named SVP and market manager of Audacy Chicago in December. Additionally, Bob Mackay assumes the role of vice president of sales for Audacy Dallas after serving in the same post in Austin. And three regional presidents add responsibilities to their regions as Doug Abernethy picks up regional and direct oversight of Audacy Austin, Brian Purdy adds regional oversight for Audacy Chicago, Madison, and Milwaukee, and Mark Hannon assumes regional oversight of Audacy Minneapolis. Audacy COO Susan Larkin comments, “We have a very strong leadership team that has enabled us to make strategic changes and promote talent with multi-year track records of success. These leadership moves continue to position our local brands to deliver exceptional listener experiences and client value while reinforcing our commitment to excellence in the communities we serve.”

Industry News

WWO: Study Reveals What Ads Resonate with Podcast Listeners

Westwood One’s Audio Active Group blog presents data from the Cumulus Media and Signal Hill Insights Podcast Download report. The companies retained MARU/Matchbox to conduct an in-depth study of 608 weekly podcast consumers in October 2023 and this blog post focuses on podcast ads. The study finds that podcast consumers prefer funny and entertaining ads but 78% say they currently hearim more ads that communicate dry features/benefits. Additionally, research indicates that converting existing demand and creating future demand require different creative/copy approaches and different media strategies. Converting existing demand is most efficiently achieved by tightly targeting those “in the market” with rational messaging of product and price information that persuades them to choose the advertiser’s product over others. Creating future demand is most efficiently achieved by targeting very broad audiences of “all category buyers” with emotional messaging that is designed to stand out and be enjoyed by consumers, creating positive memories of the brand that will influence future purchase decisions. Finally, podcast consumers are invested in the success of their favorite shows. Half of weekly podcasts consumers said they wouldn’t mind a couple of extra ads per show so their favorite podcasts could continue. See the full blog post here.

Industry News

FCC Fines Cumulus $26k for EEO Report Violations

The FCC knocked $6,000 off the forfeiture amount for Cumulus Media’s failure to post its EEO public file report for the Albany, Georgia cluster in a timely manner and fines the company $26,000. Cumulus asked for a reconsideration of the Notice of Apparent Liability arguing that it completed the EEO report but admitted to failing to upload it to its station websites on time. But the FCC concluded, “[C]ompilingim the Annual Report alone, without also uploading it to its intended destination in a timely manner, here more than nine months late, may, in certain circumstances, constitute (and here does constitute) a violation of the requirements to analyze the Stations’ EEO program. The length of time during which Cumulus failed to upload its Annual Report is persuasive evidence that Cumulus did not ‘routinely analyze the adequacy of their various EEO program elements in achieving broad outreach to all segments of the community’ and address any problems found as a result of such analysis… Consequently, given the specific circumstances of this case, we reject Cumulus’s argument that any self-evaluation it did in fact undertake was adequate and satisfied the self-assessment rule.”

Industry News

Comrex Offers Free Gagl Trial

Comrex – the company that has been making innovative tools that allow broadcasters and content creators worldwide to connect with their audiences from anywhere – is offering free 30-day Gagl accounts to make it easy for broadcasters from around the world to share each other’s programming, join in on live talk shows, and demonstrate the power of radio in celebration of World Radio Day onim February 13. Comrex says, “Tens of thousands of Comrex customers go ‘live and local’ every day to bring radio to life for their listeners. Customers that already have a Comrex IP audio codec can use Gagl to connect to their existing hardware. Broadcasters in the US that don’t have a Comrex ACCESS or BRIC-Link IP audio codec can even request free demo hardware if they would like to participate. Restrictions apply.” Comrex adds that using Gagl is as simple as clicking a link from an email. It opens a web browser on a phone or computer and connects with up to five other users. As long as the broadcasters are using headphones, everyone hears each other and the host back in the studio. Audio quality is much better than most web conferencing applications, and there is no complicated setup. For more information, contact Comrex at 800-237-1776 or email info@comrex.com.

Industry News

Salem Media Group Promotes Anderson and Murphy

Salem Media Group announces that Nic Anderson moves from his general manager role at the company’s Twin Cities operations to the post of vice president of government affairs. Anderson has ledim Salem’s government affairs efforts since September of 2021 and focuses on it full time. Salem CEO Dave Santrella comments, “Nic’s passion and commitment to advocating for the iminterests of Salem and our industry in the halls of government has proven that he is a natural for this role. This promotion to VP of government affairs is a recognition of his talents and the value of the role to Salem.” As a result of Anderson’s promotion, Salem ups Minneapolis station manager Mike Murphy to the general manager position. Salem president of broadcast media Allen Power states, “Mike’s leadership as station manager has earned this elevation into the GM chair. We are grateful for how he has provided oversight in Minneapolis that made it possible for Nic Anderson to take on government affairs. We are excited to see Mike move into the full GM job.”

Industry News

Savage Media Group Open for Business

Broadcasting executive Scott Savage announces that he’s back in business with his company, Savage Media Group, LLC. He says, “I’m thrilled to be back and more focused than ever to support broadcasters with SMG’s brokerage and consultancy company established in 2006. My passion and dedication to contribute to the growth of the radio industry is my top priority.” In addition to brokerage and consulting services, Savage is also experienced with trustee and court-appointed receiverships. During his career, he’s served in management positions with companies including Infinity/CBS, FOX Sports Radio Network, Entravision Communications, and more.

Industry News

KBLA, Los Angeles Kicks Off Year-Long Climate Justice Campaign

SmileyAudioMedia, Inc announces that flagship station KBLA, Los Angeles “Talk 1580 AM” is launching a $2 million, 12-month Climate Justice Campaign with four clear objectives: center the voices of communities of color in the climate conversation, connect at-risk fellow citizens with advocacy organizations, increase climate health literacy, and highlight frontline climate justice crusaders of color.im The company says that the initiative will achieve these objectives with a robust schedule of climate-themed broadcasts and special programming during the next 12 months, four free community events (one per quarter), two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. KBLA says its public and private partners in this initiative include: LADWP, Metro, the Port of Los Angeles, CalEndow, California Community Foundation, the Sierra Club, the South Coast Air Quality Management District and others who will join the campaign in Q2, Q3 and Q4. Chief visionary officer and nationally imsyndicated talk host Tavis Smiley says, “The harsher impacts of climate change weigh heavily on communities of color. In these underserved communities, families are less likely to have air conditioning, shade trees, bus shelters, water and energy effective appliances and other infrastructure that’s critical to mitigate a changing climate. As the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, our talk station is committed to do more than just talk in these troubled times. There is a clear connection between Dr. King’s moral consistence on the notion of reverence for human life or the interconnected nature of life and the future of our world house. On this MLK holiday weekend, KBLA assigns itself the task of elevating the climate conversation by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real time. In a real sense, climate is king.”

Industry Views

SABO SEZ: Reflections on the Death of Sears and “Mass Appeal” Radio

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imSears used to sell everything. Tractors, tires, insurance, investments, chickens. In 2004, Sears was the dominant retailer in America. By the end of the decade, it was feverishly closing stores and dying.

Marketers blame the failure on aging store decor, failure to support the brand online, and merchandise offerings that were too broad. Circuit City, CompUSA, Firestone and other highly targeted stores were super-serving specific product lines and diminishing the appeal of Sears’ profit leaders.

Nope. If a broad product line was the problem, Walmart would be a very small business. Operationally, Sears died from within by centralizing all buying and selling decisions. Local stores had zero autonomy and therefore were unable to stay ahead of customer preference trends. The bureaucracy was poison. Financially, Sears was a publicly traded company managed in the end by Wall Street speculators who probably wanted it to fail for their own gain.

SHOCKING WALMART NEWS: Walmart is the highest grossing company in the world. Larger than Chinese oil refineries, General Motors, Volkswagen, and Microsoft. It is the highest grossing company in the world.

Walmart’s decision strategy is surprisingly decentralized. It learned from Sears’ mistake. The employees you see working in Walmart are in charge. Each employee is assigned to a department. They see the profit and loss for their department and for each item they are selling. Employees are shown those numbers from day one. Walmart associates are expected to keep shelves stocked and to stay ahead of demand by ordering from distribution centers on their handheld computers.

No checking with corporate or clearing adds.

In times of crisis, such as hurricanes, Walmart colleagues can donate food, water, and other supplies to rescue workers without chain of command approval. Just do it. After one local disaster, a Walmart corporate type commented on the vast amount of donations made by a local store: “That’s a good use of autonomy.”

Walmart also learned from Sears how not to finance their company: 50% of Walmart is held by founder Sam Walton’s dependents and the Waltons control the board of directors.

So… what does this mean to you?

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry Views

Pending Business: Cold Calling

By Steve Lapa
Lapcom Communications Corp
President

imLet’s take a minute to welcome back an old reliable that has been part of our sales and marketing world since Adam pitched Eve and got the first “yes” on the original cold call. No telling how cold that call really was.

But seriously, here come two shoutouts that should motivate you to re-evaluate the one strategy that has worked since the very early days of sales. Imagine knocking on 3,000,000 doors, making 3,000,000 cold calls. How many sales would you expect? According to The New York Times, a super PAC has knocked on all those doors nationwide, nearly 1,000,000 or one-third in Iowa alone, asking for the order. That’s a lot of cold calling and leave it to Iowa weather to put the “cold” back into cold calling.

Everyone reading this column would argue, TV, radio – especially r-a-d-i-o – and social media ads are more impactful, more efficient, and often more emotionally compelling than old school cold calling. Only time and results will tell if the boots-on-the-ground technique succeeded over the millions in media spend. No, this isn’t about modern-day political marketing strategy, this is about recognizing an old, proven technique that still has a role in today’s modern, hyper-speed, tech-driven world.

Do you remember the cold-calling contests that ended on a Friday with your team turning in the business cards that proved you met with those brand-new decision makers? Business cards in hand, you were well on your way to winning that weekly cold-calling contest. Talk about cold-call champions! All those business cards represented follow up opportunities that often led to long-term relationships netting many sellers nice commission checks.

Now comes the selfie, the modern-day version of those business cards, documenting proof positive you met the brand-new decision maker on the way to developing that newfound business relationship. Suddenly the old school cold-call strategy has a new world spin showing everyone on the team you are out and about in front of new business prospects, setting appointments and with newly fueled positive energy writing business and achieving your goals.

Hard to believe we are all connected to Adam’s very first sale, the 3,000,000 nationwide cold calls and the political strategists who earn big sums while still advising candidates to make sure they are getting out there, shaking hands and making those cold calls.

What’s on your planner this week?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Comrex Launches “Tech Talk Live!”

Comrex announces the debut of a new, live web series called, “Tech Talk Live!” featuring Chris Crump, senior director of sales & marketing, as the host. The inaugural episode of “Tech Talk Live!” will be Friday (1/19) 11:00 am ET. Andy Mikutta, sales director from Yellowtec, will discuss new developments andim TALKERS founder Michael Harrison will talk about UNESCO’s World Radio Day. “Tech Talk Live!” can be streamed on YouTube Live, LinkedIn Live, Riverside.fm or the Comrex Facebook page. Comrex says, “We are excited to regularly share tech tidbits, unfamiliar product features, some of the inner workings of the industry, and more. ‘Tech Talk Live!’ will feature a new episode monthly with each episode comprising four segments: ‘Ask a Techie’ – featuring a member of the Comrex technical support team to discuss a common problem customers run into and how to fix it; ‘Feature Focus’ – a dive into lesser known features of Comrex products that provide even more functionality and ease of use; ‘The Insiders’ – featuring a guest industry expert to chat about a product/service they offer that is complementary to Comrex codecs and how it makes the job of the end user easier; and ‘Nerd Alert’ – exploring different products, features, happenings and more that may interest those with a more technical background.” Get more information on “Tech Talk Live!” via email at ttl@comrex.com and find out more about Comrex here.

Industry News

Report: “The Incredible Shrinking Podcast Industry”

A piece by Max Tani at Semafor looks at the ramifications of Apple’s September 2023 changes in reporting how many people listen to podcasts has dramatically affected the official listener numbers for many of the biggest podcasts. About Apple’s change, Tani writes, “The dominant podcasting platformim had begun switching off automatic downloads for users who haven’t listened to five episodes of a show in the last two weeks. But while few users noticed the shift, some of the biggest podcasts in the world saw their official listener numbers drop dramatically. Long-running shows that publish frequently were hit particularly hard. A user who listened to a show like The New York Times’ ‘The Daily’ a few times, subscribed, but stopped listening would continue to count as a download indefinitely. Even better under the old rules: For people who listened to a show, dropped off for a while, but started listening again later, Apple would automatically download every show in between. The arrangement drove big download numbers, a crucial metric for ad sales and a sign of the vast reach of podcasts as a medium.” Read the full story here.

Industry Views

Monday Memo: Plan Now for Your Bonus Day

By Holland Cooke
Consultant

imTake a day off. You get one free this year.

Programmers: When was the last time you really listened?

— Not the way you usually hear it, at low volume in the office…but “out there,” where/when/how listeners hear radio. Schedule dedicated listening time, away from the station. I promise you will find it an ear-opening experience.

im

— In 2024, you have no excuse NOT to take a day to listen…because it’s a Leap Year. You get an extra day, a February 29, courtesy of Pope Gregory XIII, in 1582 (as in “The Gregorian Calendar”). So, heaven help you if you miss this opportunity.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

“Paper Boys” at Dinner

im

Legendary New England radio talk show host/newspaper reporter-columnist/prolific author Howie Carr (right) and TALKERS publisher Michael Harrison (left) shared dinner and conversation last night (1/14) at the renowned hotspot Trevini in Palm Beach, Florida where they discussed Carr’s forthcoming guest appearance on the award-winning podcast, “The Michael Harrison Interview” and Carr’s latest bestseller, Paper Boy: Read All About It (2023 Frandel, LLC). The book is a fascinating memoir following Carr’s life in the media “from the early days at Boston City Hall to hanging out at Mar-a-Lago with President Donald Trump.” Carr is heard daily across New England on his HCRN syndicated four-hour radio show, an hour of which is carried on the Newsmax streaming service. He is also a long-running columnist for the Boston Herald.

Industry News

Radio Vermont Group Sells WDEV-AM/FM, Waterbury

The family-owned Radio Vermont Group is selling full service WDEV-AM/FM, Waterbury, Vermont to Manchester, Vermont-based Mermel & McClain Management LLC for an undisclosed price. The station had been led by Ken Squier – who took over management from his father Lloyd Squier – for the pastim 44 years. Ken Squier passed away in November and his daughter Ashley tells WCAX-TV, Burlington that the station that’s provided local sports, news, commentary, and more will be in good hands. “I feel that this is a very good day and a very good development. Dad loved community radio.” The station says that former Republican U.S. Senate candidate and former Ethan Allen Institute leader Myers Mermel will serve as owner-operator. Mermel tells WCAX-TV he wants the station to remain local. “We want to look at different ideas and new ideas in order to increase our ability to discover and identify and bring in content.” Read the WCAX-TV story here.

Industry News

CES100th, Radio Roots

By Holland Cooke
Consultant

imIf you’ve been seeing CES coverage on network and cable newscasts this week, you’ve heard it called “the Consumer Electronics Show,” despite we-the-media being told not to. They want us to say “CES,” although, years ago, the Consumer Electronics Association changed its name to the Consumer Technology Association, not its first rebrand.

Back in 1924, it was the Radio Manufacturers’ Association, and eventually it became the Radio & Television Manufacturers’ Association. For all those years – and for decades after it morphed into the CEA – this organization advocated for companies that made… things.

Back-to-the-future: Many of the big stories at CES2024 aren’t about products that come in a box. Artificial Intelligence is big here this year, nonchalantly referred to as “AI.” But – because we should avoid initials that aren’t self-explanatory – you’re hearing CES called “the Consumer Electronics Show;” and smart reporters use “Artificial Intelligence” on first reference.

And one particularly insightful session I attended got me thinking about radio’s “initials.” When we say our call letters, do listeners think about what we were, or what we can do now do?

“All Media is Social Media” panelist Isabel Perry, VP of emerging technology at pioneering digital agency DEPT said a mouthful, in a savvy British accent: “Your brand is not what you tell your customers. It’s what your customers tell each other about you.” And declaring that “media is now communal,” fellow panelist and former TikTok executive Melissa Eccles urged “Invite people to participate.”

Robotic music stations with too many commercials are disadvantaged. Swifties don’t need FM to hear Taylor. She’s already on their phones…and Alexa, and SiriusXM, and YouTube, and streams. Talk radio that’s I-talk-you-listen is a caricature. Media consumers expect to interact. As Larry King said, “I never learned anything while I was talking.”

Yes, there are huge TVs and flying cars here, and CES is still gadget heaven. But 100 years ago – when families sat around large AM receivers, seeming to watch what they were hearing – simply broadcasting at-them was a business. I leave Las Vegas reaffirmed that ENGAGING people is now, in gambling parlance, table stakes.

Covering CES this week for TALKERS, I’m also offering stations 60-second reports. Help yourself at HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke