“If you think radio has problems,” consultant Holland Cooke says, “Netflix et al are to television stations what Pandora et al are to music stations. So local news is TV stations’ silver bullet. And – like radio – their need to promote off-air exceeds their promotion budget.” In this week’s column, he outlines tactics for “partnering with a fellow broadcaster who’s also challenged.” Read his column here.
Salem Radio Network nationally syndicated talk host Mike Gallagher (left) is pictured above with entertainer Lee Greenwood (right) at Saturday’s Job Creators Network black-tie gala in Palm Beach that honored JCN founder Bernie Marcus. Gallagher served as emcee for the event that was attended by Georgia Governor Brian Kemp, former U.S. House Speaker Newt Gingrich, actor Gary Sinese, Arizona Governor Doug Ducey, publisher Steve Forbes and FOX News Channel personality Laura Ingraham. Greenwood performed his trademark song, “God Bless the USA.”
The Black Effect Podcast Network’s Thrill of Possibility Summit presented by Nissan took place over the weekend at the National Museum of African American Music in Nashville. The event welcomed 50 HBCU students from across the country to participate in a STEAM (Science, Tech, Engineering and Math) industry mentorship event featuring professional development and personal success panels, 1:1 career mentorship sessions, informative iHeartMedia and Nissan internship discussions and networking opportunities with industry leaders and notable HBCU alumni. Pictured above is The Black Effect Podcast Network founder Charlamagne Tha God (left) and president of production & creative development Dollie S. Bishop (right). Photo: The Tyler Twins for iHeartMedia
By Holland Cooke
Consultant
I am always impressed when I see-and-hear radio and TV stations swapping product.
— The most obvious asset is weather. Many radio stations’ forecasts are voiced by local television meteorologists, often gratis because their boss assigned them to, as part of an information alliance. So, the radio station’s weather cred’ stands on the broad shoulders of the weather brand the TV station promotes so relentlessly.
— For some news/talk stations, simulcasting a television newscast is the only way they can air local news in the afternoon. Turn lemons into lemonade. Radio people who love to hate TV audio under-estimate how loyal viewers are; and how conspicuous and convenient this can make the radio station.
— Especially if the deal includes promos – on both stations – voiced by trusted local TV anchors, offering that “If you can’t be home in time to SEE us, you can HEAR us…”
— In every market where we have executed this strategy, the TV talent has remarked about how many compliments they get for being on radio.
— Deal point: During simulcast newscasts, the TV station supers “Heard live on WXXX 8:50 AM.”
How’s THIS for resourceful?
— A radio station’s afternoon drive newscast consists of a 60-second live shot (or prerecorded live-on-tape) from a local TV newsroom, voiced by the TV anchor who ticks-off “the stories we’re following” that will be seen on evening newscasts.
— The radio station wraps it into a four-minute package, including:
— that live headline package, at the end of which
— the TV anchor hands off to radio’s traffic reporter, then…
— the traffic reporter teases weather into a radio spot, and…
— after the commercial, the weather comes on.
— And here’s the kicker…that live shot from the TV newsroom is a commercial for the TV station! To the listener’s ear, it’s a free newscast from a credible, branded source. Possibly a trade for TV time to advertise the radio station?
Another win-win synergy: Reciprocal excerpting, with attribution
Translation: Each station gives blanket permission for the other to grab, from the air, whatever it wants, crediting the originating partner.
— There will be times when someone from the radio station is on-scene; or when radio scores a newsworthy interview that TV can use the audio of. More often, thinner-staffed radio will use TV sound more than vice-versa.
— When I programmed WTOP, Washington, WUSA9 let us help ourselves to their newscast audio (“And the mayor told Channel 9…”). Each day, our desk and theirs compared assignments, and we recorded every WUSA newscast.
— True story: The news director from NBC4 came to my office and said, “You can use OUR sound, and you don’t even have to say ‘Channel 4!’ Just STOP saying ‘Channel 9.’”
— It was a flattering offer, but we remained loyal to WUSA, the once-upon-a-time WTOP-TV. Decades later we were still getting mail addressed to “WTOP-TV.” And both stations being CBS affiliates contributed to the lingering impression that we were siblings, so the confusion was actually useful. Does your radio station have a long-lost TV brother?
Radio takes TV where it otherwise can’t go: in-car
Note how aggressively TV stations are programming their apps and websites. They want to be a news brand, not just a news station.
— A smart TV station should want to give radio a ROSR (Reporter On-Scene Report) during the day (when radio audience is high and TV audience is low), because doing so serves to promote the upcoming evening TV newscast.
— WARNING, based on experience: This can be a tough sell to over-protective TV news directors, who may fret that by going-live on radio they’re alerting other TV stations to the story. Stinkin’ thinkin.’ Other TV stations could show up anyway, and they wouldn’t be as-well-known for covering the story as the TV station that’s also already reporting it on radio.
Local TV news is a hungry critter…
…with a limited budget. Which is why some TV stations toss-live to their radio partner’s host: “Gene, what are your callers saying about the congressman’s abrupt resignation?” Arrangements like this were commonplace even decades ago, when TV had to equip the radio studio with equipment more elaborate than modern day video chat requires.
The calculus is simple
Radio + TV > Radio – TV or TV – Radio
(Radio PLUS television is greater-than Radio MINUS television or television MINUS Radio.)
Even if you’re a music station that doesn’t do much news at all, these opportunities are worth exploring. At least trade spots, because neither station can afford to promote as much as it should.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke
WTMJ, Milwaukee air personality Sandy Maxx is hosting a new evening program on the Good Karma Brands station that airs nightly at 6:00 pm called “What’s On Tap?” Maxx says, “I’m pleased to
announce that I will be back on the air with my new show called ‘What’s On Tap?’ This hourlong show is set to air on most weeknights at 6: 00 pm barring conflicts with Bucks & Brewers games, featuring culture and creativity in Wisconsin and around the world.” The show launched last night and featured content from Maxx’s recent trip to England in which she interviewed Sue Harvey of The Beatles landmark Strawberry Field in Liverpool as well as an audio tour of the Beatles-themed Airbnb in Green Bay. Maxx most recently co-hosted the station’s late morning show with host Steve Scaffidi.
The Radio Hall of Fame inducted its 2023 class of honorees last night (11/2) at the InterContinental New York Barclay Hotel in New York City. Pictured above are the inductees (from l-r): Gerry House, Shadoe Stevens, Charles Warfield, Deborah Parenti, Nina Totenberg, John DeBella, Pat St. John, and Bob Rivers.
Detroit news/talk outlet WFDF-AM adds an FM HD signal to its broadcast via Audacy’s WOMC-HD2 at 104.3 FM. The Adell Media-owned station recently flipped from urban talk (with a very brief stint as sports talk in between) to conservative news/talk and now positions itself as “910 AM Superstation –
Detroit’s News/Talk Radio Station.” The station features local host Justin Barclay in morning drive with Premiere Networks syndicated shows including “The Glenn Beck Program,” “The Clay Travis & Buck Sexton Show,” “The Sean Hannity Show,” “The Jesse Kelly Show,” Key Networks’ “The Bill O’Reilly Show” and Red Apple Media’s “The Other Side of Midnight with Frank Morano.” The station is promoting itself with a heavy media schedule on iHeartMedia’s adult contemporary WNIC-FM, Detroit voiced by Sean Hannity. Adell Media CEO Kevin Adell says, “910 AM Superstation is living up to its name. The audience growth we’ve seen since launching our conservative news/talk lineup in September has been exponential, and we’re looking forward to reaching even more listeners on 104.3 HD2.”
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
Visitors to Disneyland five years ago will be given a memorable experience when they visit this month. About 50% of Disneyland has changed since 2018. The theme park constantly changes, trying new rides, exhibits, displays. Walt Disney never considered his park to be finished. Roy Disney said that Walt viewed Disneyland as a giant block of clay which could be molded and remolded constantly. Changing the park constantly gives visitors surprises, joy and the excitement of the unexpected. The unexpected at Disneyland is newness in its ideal form: Everything is new, memorable and completely safe.
Your show, music or talk, has the same power to create memorable entertainment. Wrapped in the safety of your voice, and your familiar station, you can SAY the unexpected, the surprising, the new.
Remember when the news was a radio station? Remember when a radio station generated word of mouth, talk at work, and gossip among friends? It could have been yesterday or years ago. A radio station or on-air talent was at the epicenter of the community’s conversation when it did the unexpected.
The short list
A station said the name of your business. Gave away an outrageous prize. Roasted a pig. Lesbian Dial-A-Date. Broke a record. Asked the caller if they were naked. Aired Amazing Mouth TV Spots. There is no top-of-mind real estate claimed by a station if it is following the format really well.
Delivering surprises is not hard, but it is essential to the medium’s growth. Today, the most recent “surprises” have been all wrong. Too often the surprise is the public shaming and forced apology of a host because of an unfortunate comment about Erin Andrews or slight of a team owner. (BTW, the single dumbest management move is a public apology. Thousands of people learn of the incident who would never have known about it if the moment was allowed to pass.)
You may be worried that if you or an air talent break the corporate dictate format, all will be fired. No. You know where you can experiment. Your experiment could lead to a new, fresh awareness of your station and of your hard work. Do it.
WALTER SABO’s company, Sabo Media has advised the C Suite of some of America’s largest media companies including SiriusXM Satellite Radio, Apollo Advisors, Conde Nast, Wall Street Journal Radio, RKO General, and NBC. He is a member of the Nominating Committee of the national Radio Hall of Fame and on the Dean’s Advisory Board of the Newhouse School of Communications at Syracuse University. His radio show, “Sterling on Sunday” is heard nationally.www.waltersterlingshow.com Contact him at walter@sabomedia.com
Saga Communications issues its Q3 2023 operating results and says net revenue for the period was $29.2 million, a decrease 2.8%. Station operating expense increased 2.1% for the quarter to $22.8 million compared to the same period last year. For the quarter, operating income was $3.5 million
compared to $1.1 million for the same quarter last year and station operating income (a non-GAAP financial measure) decreased 14.7% to $7.6 million. Saga reports a net income of $2.7 million for Q3 2023 compared to the net loss of $104,000 it reported a year ago. The company’s balance sheet reflects $41.7 million in cash and short-term investments as of September 30, 2023. Saga also announces that it is paying a quarterly dividend of $0.25 per share on November 3, 2023 to shareholders of record as of October 11, 2023. The aggregate amount of the quarterly dividend will be approximately $1.5 million.
The Denver Post reports that Mile High City sports talker Darren McKee, a.k.a. DMac, joins the midday show at KSE Radio Ventures’ KKSE-FM “Altitude Sports Radio 92.5.” DMac partners
with Scott Hastings and Tyler Polumbus for the 12:00 noon to 3:00 pm “P.H.D.” show. The 24-year Denver sports radio pro was let go from Bonneville’s KKFN-FM “104.3 The Fan” in September. KSE Radio SVP/GM Dave Fleck comments, “We are excited to add Darren to our new and improved midday P.H.D. show. He is a respected member of the community whose work ethic and passion for broadcasting will help take our radio stations to new heights. Having DMac as part of ‘Altitude Sports Radio’ allows us to reconfigure our daily lineup while adding a great voice to the station.” Read the Post story here.
Salem Media Group announces a new partnership between the Salem Podcast Network and Just The
News for its podcasts from John Solomon, Victor Davis Hanson, and “Bauer and Rose” on the SPN platform. The agreement allows Salem to market and sell the podcasts to its array of advertisers and provide additional promotional support. Salem SVP Phil Boyce says, “John Solomon and his team are a perfect fit for Salem and will provide an additional layer of news credibility to the stories he covers. When you add Victor Davis Hanson’s podcasts, and those of Bauer and Rose, it makes the partnership complete.” Solomon comments, “Salem Podcast Network has amassed one of the most formidable audiences and lineups in the industry. We are excited to be joining the team and introducing our news and analysis to a whole new audience.”
Newsweek is launching a weekly talk radio version of its podcast, “The Josh Hammer Show” with Bonneville’s news/talk KTTH-AM, Seattle as its flagship station. The program debuts on Saturday (11/4)
anchored by Newsweek senior editor-at-large Josh Hammer. Newsweek says the program’s goal is to “navigate the converging realms of politics, law, and culture while deliberating on the evolution of American conservatism. Hammer, with his background as a constitutional lawyer, intends to present commentary accompanied by interactions with contemporary conservative thought leaders.” Newsweek director of radio and podcasting Jesse Edwards adds, “Josh Hammer is going to be the next big voice in conservative talk radio, and we couldn’t be more thrilled to bring his powerful message to the airwaves of Seattle, and beyond.”
The Broadcasters Foundation of America launches its annual Year-End Giving Campaign this week. The 501c3 charity provides financial aid to broadcast radio and television colleagues who are in need due to debilitating illness, accident, or tragedy. The Year-End Giving Campaign asks for personal tax-
deductible donations to the Guardian Fund. Corporate donations can be given to the Angel Initiative, which is also tax deductible. BFoA chairman Scott Herman states, “Life can change in a heartbeat, and exorbitant medical bills can leave one of our colleagues in broadcasting in desperate need of assistance. I’m asking everyone in radio and television to consider a donation, in any amount, so that we can continue to provide assistance to those in our industry who need it most.” Find information about the Broadcasters Foundation and donate or apply for aid here.
The New York Post’s Christian Arnold writes that it appears SiriusXM sports talk personality Chris “Mad Dog” Russo is backing out of the stunt fellow SXM host Howard Stern created to make up for not
retiring after he promised to do that if the Arizona Diamondbacks beat the Philadelphia Phillies. After the D-backs made the World Series, Stern hosted Russo on his show and got him to agree to wear a Diamondbacks-themed bikini and hold a sign saying, “I am a liar and a dope.” Now it seems Russo is reneging on the deal. Stern, who told his audience he’s done with it, shared a text from a listener who suggested Stern refer to Russo as Chris “Mad Fraud” Russo. Read the Post story here.
The nationally syndicated talk radio show “Free Talk Live” continues to be distributed by Genesis Communications Network after that company and Westwood One were unable to come to terms on a new satellite distribution deal. FTL founder Ian Freeman says the show continues with GCN via its
ECHO box technology. He says, “GCN’s Adam Miller explains that their ECHO Files can easily be synced with most radio automation systems for easy delay broadcast with no new hardware needed and about fifteen minutes setup time! There is no need to have staff do daily chores like pulling files manually from an FTP or website. Those days are done! For live affiliates GCN has their ECHO Box that comes pre-programmed for the shows the affiliate carries. The ECHO Box can also do delay broadcast. They are sending these out with priority to stations that take the largest number of live hours, but eventually all live affiliates will receive them as dozens more of the very small ECHO Boxes will be coming in early November.” Affiliates with questions can call Adam Miller at 612-695-5982.
The Alliance for Women in Media (AWM) announces a new partnership with the International Coaching Federation Foundation (ICF) that will provide AWM members with the unique opportunity to access professional coaching at an exclusive discounted rate. Participants in the AWM Coaching program can anticipate a series of six to 10 coaching sessions with their individual ICF Coach, ensuring a productive and tailored coaching experience. The schedule and goals for these coaching sessions will be established between the coach and participant. Learn more about the program here.
Gemini XIII’s United Stations Radio Networks announces a new partnership with Yea Networks to represent the advertising sales for “The Kidd Kraddick Morning Show.” Gemini XIII CEO Spencer Brown states, “The Kidd Kraddick Morning Show is one of the most popular and successful morning shows in the country, and we are confident that sponsorships, cross-platform opportunities and activations for brands will once again be a part of the media mix for clients looking to activate with female demos in a meaningful way.”
FOX News Audio expands its partnership with Audacy to include FOX Weather, FOX News Media’s free, ad-supported streaming television (“FAST”) weather service. This deal expands FOX News Audio’s existing relationship with Audacy, which also distributes FOX News Podcasts and the FOX News Talk audio streams.
Cumulus Media announces additions to the morning and afternoon drive dayparts at news/talk WJR, Detroit. First is the all-new “JR Morning with Guy, Lloyd, and Jamie” program airing from 6:00 am to 9:00 am and starring Guy Gordon, Lloyd Jackson, and Jamie Edmonds. The station says, “The dynamic
team of award-winning journalists brings a fresh perspective to mornings while delivering a perfect mix of news, sports, and entertainment.” Also, station traffic and weather anchor Renee Vitale becomes co-host of “First Thing with Mike Parsons” from 5:00 am to 6:00 am. The station is pairing Detroit Lions great Lomas Brown with WJR’s Sean Baligian for the 6:00 pm to 7:00 pm “Sportswrap with Lomas Brown and Sean Baligian” program. Cumulus Media regional VP and market manager Steve Finateri comments, “‘JR Morning with Guy, Lloyd and Jamie’ plus ‘SportsWrap with Lomas Brown and Sean Baligian’ as bookends to our current big-name local daily shows on WJR has given ‘The Great Voice of The Great Lakes’ more prime time firepower than at any time in the past 20 years!”
Reporting its operating results for the third quarter of 2023, Beasley Media Group says net revenue was $60.1 million, a decrease of 5.8% over the same period in 2022. The company also reports a net loss of $67.5 million compare to the net income of $500,000 it reported in the third quarter of 2022, due largely to non-cash impairment losses. Beasley CEO Caroline Beasley comments, “Beasley’s third quarter financial results reflect the well-publicized economic challenges and continued advertising market softness which we outlined in the prior quarters. Similar to recent quarters, Beasley delivered strong
digital revenue growth of 9.1% year-over-year, with digital revenue representing 18.6% of total third quarter revenue. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue, and we remain laser focused on this initiative as a means to diversify our revenue in a cash flow positive manner. Our dedicated sales teams continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in a 22% increase in new local business revenue growth for the third quarter. Additionally, the actions we have taken to reduce our cost structure resulted in third quarter operating and corporate expenses decreases of 2.7% and 12.5%, respectively. In summary, we believe our third quarter financial performance demonstrates that our digital transformation and revenue diversification strategies continue to gain momentum and our initiatives focused on lowering operating expenses and reducing debt are positioning Beasley to generate increased and more diversified cash flows in future periods. Looking ahead, as has always been the case for non-election years, we expect fourth quarter revenues to be somewhat impacted by the absence of cyclical political advertising. While we plan to offset some of this expected softness through continued growth in digital and new business, we are hopeful that the overall advertising environment will improve in the fourth quarter and continue to closely monitor the economy.”
The third quarter 2023 revenue for SiriusXM was $2.27 billion, basically flat from the same period in 2022. The satellite and internet broadcaster reports net income of $363 million for the quarter. SiriusXM
noted that it lost about 96,000 self-pay subscribers during the quarter and states that its current total subscribers stands at 34 million. SiriusXM CEO Jennifer Witz says, “We are very excited to unveil SiriusXM’s next-generation platform on November 8th, a key component of our long-term vision for the company’s consumer offerings. Our content portfolio continues to differentiate us in the audio marketplace with exclusive access to live sports, talk, music and one-of-a-kind content.”
iHeartMedia Treasure Coast announces the debut of the new “Newsradio 107.9 FM/1370 AM The Patriot” on (former oldies) WZTA-AM/W300BQ, Vero Beach. The station is airing “The Brian Mudd Show” in morning drive, simulcast from its home base at WJNO-AM, West Palm Beach. Other
programming includes Premiere Networks’ “The Clay Travis & Buck Sexton Show” and “The Jesse Kelly Show,” as well as programming from Westwood One. iHeartMedia SVP of programming Jason Carr says, “We’re excited to bring ‘The Patriot’ to Vero Beach with local talk and news from ‘The Brian Mudd Show’ and some of the biggest names in national talk radio. ‘The Patriot’ will super-serve the growing Vero Beach community, with the most up-to-date news, weather and sports updates, including sources like FOX News and the Florida News Network.”
Fisher House Foundation is offering to news/talk radio stations a free Veterans Day Weekend edition of “The Fisher House Story.” This program is provided in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for all formats in the U.S. and around the world. The programs are hosted by radio pro Larry O’Connor (AM drive host at WMAL-FM, Washington, DC) and features
stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. Hear the demo and register for the show here.
Red Apple Media’s news/talk 77WABC in New York pre-empted regular programming today to present an exclusive, two-hour, no-holds-barred discussion between former New York Governor Andrew Cuomo and former White House Communications Director and financier Anthony Scaramucci. The debate touched on the issues including, crime, Israel, migrants, guns and assault weapons, abortion, taxes and SALT, bail reform, LGBTQ+ rights, COVID and possible future pandemics, and the impact of both Republican and Democratic extremists on mainstream America. Scaramucci pointed to the current lack of trust the public has for government as the biggest obstacle standing in the way of unity and progress. Cuomo urged the audience to listen, learn, and understand the other side.
STC Media, LLC announces that its flagship program, “Sports Talk Chicago,” begins syndication across radio and TV stations in Illinois and Indiana. The program, which boasts 18,500 YouTube subscribers and a dedicated podcast following, is now airing on six media outlets including WRPW-FM, Bloomington and WKAN, Kankakee, Illinois. Show host and STC Media president Jon Zaghloul says, “I couldn’t be more excited to expand ‘Sports Talk Chicago’ with such great partners. Their support, along with our loyal fanbase, has made this historic day possible. We look forward to continuing to provide our patented brand of opinionated, unfiltered Chicago sports talk across all of our major distribution platforms.”
The co-hosts of “1World Radio,” Andy Gladding and Jamie-Lee Fredericks, are this week’s guests on the award-winning PodcastOne series, “The Michael Harrison Interview.” Their weekly international radio show is a co-production of Gladding’s WRHU 88.7 FM, Hempstead, NY, USA and Fredericks’ Bush Radio 89.5 FM, Cape Town, South Africa. WRHU is a highly respected campus radio station broadcasting from Hofstra University on Long Island, just outside of New York City. The American co-host is also the chief engineer at WRHU as well as a college instructor. He simultaneously serves as chief engineer at Salem Media’s WNYM and WMCA in New York. The South African co-host is an air personality on Bush Radio – a dynamic young woman who grew up with an intense love of radio. The conversation explores the differences and similarities between their stations and how they reflect the cultures of their home nations. Not to be missed. Listen to the podcast in its entirety here.
Audacy appoints Charles Mems vice president of sales in St. Louis. In this role, he’ll be responsible for
the achievement of the market’s total sales goal. Mems comes to Audacy from his most recent post as president of the Central Illinois Media group. Audacy St. Louis SVP of sales Becky Domyan states, “We are happy to add Charles and his vast experience of media sales and client support to our team. I have no doubt that he will drive exceptional results for our collection of brands.”
PodcastOne announces deals to extend top performing and fan favorite podcasts “LadyGang,” “Gals on the Go” and “Melissa Gorga On Display.” PodcastOne president and co-founder Kit Gray comments, “PodcastOne prides itself on being talent first and ‘LadyGang,’ ‘Gals on the Go’ and ‘Melissa Gorga On Display’ are some of the most talented hosts in the medium. We’re incredibly fortunate to build on a legacy of groundbreaking audio driven entertainment for women. Being able to grow these podcasts in partnership with their hosts has truly been a pleasure over the last several years, and we look forward to what the future has in store.”
VSiN, The Sports Betting Network, adds new affiliate stations in Medford, Oregon and Abilene, Texas. VSiN general manager Len Mead says, “Following new radio affiliates in New Hampshire and North Carolina late this summer, the new football season brings continued expansion of VSiN’s leading sports betting radio network. We’re excited to welcome new fans in Medford and Abilene as we continue to expand our distribution footprint to inform and entertain more listeners than ever before.”
iHeartPodcasts and Novel announce the launch of brand-new weekly podcast, “28 Dates Later with Grace Campbell.” Comedian and writer Campbell goes on 28 dates across two months, only dating people who are the total opposite of her usual type. Listeners not only hear audio from the actual dates, but are also be given a ringside seat to the post-date debrief between Grace and her friends Roz and Dan.
NASCAR crowns it’s Premier Series Champion this Sunday (11/5) at Phoenix Raceway capping its historic 75th Anniversary season. When Motor Racing Network completes its live broadcast from Phoenix, it will signal the end of approximately 350 hours of NASCAR related content produced by the network in 2023.
Audacy, Inc files a Form 8-K with the Securities and Exchange Commission to noting that it is in continuing discussions with its creditors with respect to a number of potential alternatives regarding a restructuring of its outstanding indebtedness. To that end, Audacy has entered into a First Supplemental Indenture with Deutsche Bank Trust Company Americas on its 6.750% senior secured second-lien
notes due March 31, 2029 that extends the grace period before which a default in payment of interest on the 2029 Notes matures into an Event of Default by 30 days. The grace period for the interest payment under the 2029 Notes Indenture in the amount of approximately $18 million that was due on September 30, 2023, which, as previously disclosed, the Issuer elected to utilize, now ends on November 29, 2023. Additionally, Audacy is using the 30-day grace period under the existing indenture governing its 6.500% senior secured second-lien notes due May 1, 2027 for the interest payment in the amount of approximately $15 million that is due on Wednesday, November 1, 2023. Audacy intends to utilize the 3-business day grace period under the credit agreement, dated as of October 17, 2016, among the Issuer, the guarantors named therein, the lenders named therein and JPMorgan Chase Bank, N.A., as administrative agent for the lenders and collateral agent for the secured parties thereunder, for interest payments in the aggregate amount of approximately $17 million that are due on Tuesday, October 31, 2023.
By Steve Lapa
Lapcom Communications Corp
President
Ready to go back to the future?
We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans.
It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers and editors who work there. According to The New York Times, the writers and editors group claims several reviews were A.I. generated. The posted reviews in question were run through A.I. detection software and the results were a slim to none chance humans wrote the reviews in question. Gannett says, not so fast, the reviews in question were authored by real humans.
Now here is where we need a time machine to take us a few years into the future. Let’s look at the reviews on our favorite go-to shopping, restaurant or travel review websites. How do we know who really wrote those reviews? This could be a whole new level of truth and proper disclosure in advertising.
Consider the possibilities of A.I.-generated reviews. Is every consumer offering feedback comfortable sharing their name on a Google review when many businesses ask for a positive review? There is a simple alternative to the A.I.-generated product review debate, and it’s right in front of you.
The answer should be part of your daily talk radio local sales mission statement. Demonstrate to your advertisers and prospects the proven results your on-air talent delivers every day. Chances are you may be taking for granted how to bring to life the credibility and trust your local on-air talent earns with each show. Global events, roller coaster economies and shifting political dynamics are all part of the daily conversation on your talk radio station. As your air talent distills the issues for the audience, take a few calls and engage in an energetic dialogue, they develop a bond that is unique to talk radio.
So, imagine the difference in the mind of the consumer when they hear the review or referral from a trusted source versus wondering if the review or referral they read is from a human or A.I. generated.
Is that the DeLorean time machine I hear?
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com
The news/talk show “75 Radio Show” co-hosted by Walter Yurkiw and Peter “Scoop” Stanton announces that Danila Rodrigues joins the show as its “radio spokesmodel.” The program is syndicated
by Liberty News Radio Network from its flagship station WMQM-AM/W227DQ, Memphis. The show says, “Danila has immigrated to America from Brazil to live the American Dream! And we couldn’t be happier! She has been featured in Moevir, Latinos Today and Pump magazines.” Rodrigues is the second female member on the show, joining special correspondent Heather Powers McBride.
By Holland Cooke
Consltant
Feel busy? Try keeping-up with these four:
— Like George Clooney’s character in “Up In The Air,” Mike McVay attained an elite status earned by only a handful when Continental Airlines was the principal carrier in Cleveland, his home base. And he’s still at it, consulting full-time since 1984.
— “Rhode Island’s anchorman” is ultimate split-shifter Gene Valicenti, who hosts 3 hours of radio on WPRO at 6AM (11 years), then at 6PM he co-anchors on NBC10 TV (31 years), both top-rated shows.
— For 10 years I’ve been riding 138 miles with owner Jay Philippone from his home in Pittsburgh to Connect FM + Sunny 106 in DuBois PA. He lived there when his children were young, then moved to the Burgh’ when he bought stations in nearer West Virginia; and “because you get home quicker from Pirates and Penguins and Steelers games.”
— And for 20 years I’ve followed owner Paul Gleiser “106.3 miles door-to-door” from his home in Dallas to KTBB + KRWR in Tyler-Longview. Why the trek? “My wife gets to do what she wants to do” in the culturally rich Metroplex, and where she is a university professor.
How DO they do it?
“On the cusp of my 65th birthday,” Jay laughs, “that’s a good question!” As bosses, he and Paul are innately motivated. Gene sets the alarm for 5AM, but – because “I just can’t wait to get on the radio — I find myself getting up earlier,” to execute a show he and his producers mapped-out the day before.
Their love for our craft is clear. Mike says he’s “up late and up early because l absolutely love what I’m doing. I really don’t feel like I’m working for the most part.”
Their routine seems anything-but
Gleiser has gone-though “a lot of tires” making his trans-Texas trek 4 days a week since 1991 (on Wednesdays in his ATW Creative Services studio in Dallas). And he makes the most of all those miles: “I’m in the News and Talk business, so I use that time to consume news and keep myself current.” As does Philippone; and all that back-N-forth time affords them an invaluable perspective listening in-car, where AM/FM radio is still #1.
Mike McVay travels 3 weeks a month (down from 48 weeks X 5 days pre-pandemic), unlike Gene Valicenti’s 6AM + 6PM gigs that keep him closer to home. And, yes, Gene naps between shows (“30 minutes, longer makes it worse”). But by 5PM he’s in the bustling NBC10 newsroom, where “I start to work on the 6P TV script” he’s given, “which I go through and rewrite almost every story and tease, to make the copy sound like me.”
Technology: Friend or foe?
“Yes!” Gleiser quips. “There are only tradeoffs.” On the plus side, the pandemic-necessitated telecommuting that has transformed so many other industries has shown radio new options.
Jimmy Failla’s first affiliate remote was from KTBB, where – minutes before airtime – Internet service failed. If I hadn’t seen it in person, I wouldn’t have believed that we fed New York via an iPhone hotspot. And as Failla’s frequent fill-in, Paul has hosted the show from KTBB and from home in Dallas and in-studio at Fox/NY, and my trained ear can’t hear the difference. And when Valicenti does his radio show at home Monday and Friday mornings, he can even do his live NBC10 TV simulcast hit there.
Philippone raves about the Radio.cloud automation system “that allows us to work and manage the product and diagnose transmitter problems from anywhere.” But he confesses that “I’m still working on a perfect way to manage my In box, to be able to keep-up” with the volume of communication and information, the velocity of which is “lots faster than pre-Internet/pre-Email days.”
During my 17 years as McVay Media news/talk specialist, I learned lots from Mike about keeping organized. “Obsessive about detail and staying focused on the job at hand,” he types meeting notes in real-time. “I do everything I need to do as quickly as it can be done,” which also means making the most of all that time in-flight. He warns managers to “prioritize properly, so the crisis of one person doesn’t become a crisis for someone else.”
It takes a team
Gene Valicenti admits “I got lucky with two good producers,” one at WPRO the other at NBC10. “They’re both fast and technologically-savvy,” and his radio producer “can quickly find something during commercial breaks.” He talks with both producers several times each day, and they talk to each other. “It’s all about cross-promoting, cross-purposing” on-air material from station-to-station, win-win.
Paul Gleiser IS his stations. He has a PD, but he himself is owner, GM, Sales Manager, Promotion Manager, and choosy endorsement spot talent. “It’s an unusual management structure,” in which “everybody is in Sales, and everybody knows their job, and has tenure, almost zero turnover” (the last couple openings were because two longtime staffers died suddenly, too young).
Jay Philippone is at his Pennsylvania stations Mondays (interacting with each staffer and finalizing his visit to-do list) and Tuesdays (“meetings day”) and Wednesdays (follow-through). He has a full-time GM and “she’s been on the job 30 years next month, someone to make sure things get done and ‘the trains run on time.’”
Hitting Pause
Mike urges “find time to turn it off. Let your brain be on rest, and entertain yourself.” He’s a sports fan, and binge-watches his favorite TV shows. Jay will “take a half day and not work, just read,” and he calls that decompression “really, really worthwhile.”
But retirement? McVay: Nope. Gleiser: “And do WHAT?” Philippone: “I’ve been in radio since I was 19 and I love what I do.” When I ask “If you didn’t do this?” Jay admits “I don’t have an answer,” and he thinks “it would be easy to lose a sense of direction.” As did his retired friend who said “it sucks.”
Valicenti is struck by the reach of WPRO’s station stream: “You would not believe how many rely on it,” and when it hiccups “we hear about it!” And not just from locals using the station app and smart speakers. He has a big following in Florida, seasonal snowbirds and Rhode Island ex-pat retirees who are frequent callers. When the time comes? “Maybe doing a radio show from Florida,” where – vacationing recently in Naples – he was greeted by New England accents when spotted in restaurants callers had recommended.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
Cumulus Media Inc is the first audio group to report third quarter 2023 operating results in a year that’s been challenging for all media reliant on advertising. Today’s Q3 report reveals net revenue of $207 million, a decline of 11% over the same period in 2022. Cumulus reports net income during the quarter of $2.7 million, down 68% from a year ago. However, for the first nine months of 2023, the company reports
a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local 
and national business lines. Despite the challenging environment, we maximized performance by continuing to focus on areas we can control, including growing each of our digital businesses, reducing costs, and improving our balance sheet through non-core asset sales and debt reduction. These actions have further improved the company’s revenue growth profile, operating leverage, financial flexibility, and strategic optionality and, collectively, position us to rebound when the advertising environment improves. While we are continuing to see weakness in national markets, as companies are starting to set their 2024 marketing budgets, we are seeing some initial indications from key national advertisers in several categories that sentiment is improving for next year. That tone, combined with the anticipation of a robust political spending cycle, gives us cautious optimism that we may be seeing the early signs of a market recovery.”
Morning drive talk host Scott Parks (right) thanks his co-host Dana Wright (left) and his family members who staged an intervention that got him into rehab for saving his life. Parks returned to the morning show on 
Audacy’s KMBZ, Kansas City yesterday (10/26) after spending the last month in a rehab program, according to a story in the Kansas City Star. Parks says he’s been addicted to alcohol for much of his adult life but had been sober for three years before an undisclosed family trauma in July led him back to drinking. Wright noticed Parks’ relapse and, fearing for his health, contacted Parks’ brother. Parks credits the resulting intervention with getting him the help he needed. Read the Kansas City Star story here.