Ratings Takeaways

May 2024 PPM Ratings Takeaways – Part Three

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

No share or rank thresholds are required to be included here.

MLB team names of spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024 (6+).

PORTLAND

News/Talk

KXL 6.4 – 5.8, #2 – #2

KEX 1.6 – 1.7, #20 – #20

KUFO .7 – .7, #23 – #24

KPAM .3 – .3, #30 – #31

News

None

Sports Talk

KXTG 1.5 – 1.2, #21 – #21

KFXX 1.4 – 1.0, #22 – #22

KPOJ .6 – .4, #27 – #26

KMTT .2 – .2, #34 – #33

KFXX Stream  DNA – .1, DNA – #36

Public Radio News/Talk

KOPB 5.1 – 5.0, #4 – #5

KOPB Stream  .7 – 1.0, #23 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 4.2– 4.7, #8 – #7

News

WRFX-HD2 DNA – .1, DNA – #23

Sports Talk

WFNZ-FM 3.3 – 3.7, #13 – #10

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.4 – 3.4, #6 – #12

WNSC .8 – .7, #20 – #21

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 2.8– 2.8, #12 – #13

KTSA 2.1 – 1.9, #17 – #19

News

None

Sports Talk

KTFM 1.2 – 1.4, #24 – #21

KTKR .6 – .5, #29 – #29

KZDC .5 – .4, #31 – #31

Public Radio News/Talk

KSTX 2.2 – 2.1, #15 – #17 

SACRAMENTO

News/Talk

KFBK 6.2 – 8.0 #3 – #2

KSTE-AM 1.9 – 2.5, #19 – #15

KSAC-AM .8 – 1.0, #23 – #21

News

None

Sports Talk

KIFM 1.0 – 1.0, #22 – #21

KHTK 1.8 – .9, #20 – #23

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.8 – 3.6, #14 – #10

KQEI .3 – .2, #28 – #28

KQED .1 – .1, #30 – #30

KUOP DNA – DNA, DNA – DNA

Note: News/talk KFBK’s +1.8 (6.2 – 8.0) represents the largest (6+) April 2024 – May 2024 increase by any station in these 12 PPM-markets.

PITTSBURGH

News/Talk

KDKA-AM 4.3 – 4.6, #9 – #9

KDKA-AM Stream  .2 – .3, #21 – #18

News

None

Sports Talk

KDKA-FM (Pirates) 8.0 – 7.8, #2 – #3

KDKA-FM Stream (Pirates).4 – .3, #20 – #18

WBGG DNA – .1, DNA – #20

Public Radio News/Talk

WESA 5.4 – 4.7, #7 – #8

SALT LAKE CITY

News/Talk

KSL-AM/FM 8.1 – 4.9, #2 – #4

KNRS-AM/FM 2.6 – 3.1, #15 – #14

KKAT .1 – .1, #29 – #27

News

None

Sports Talk

KALL 1.0 – 1.2, #23 – #22

KZNS-FM .4 – .7, #26 – #25

KZNS-AM .6 – .3, #24 – #26

KZNS-AM Stream  DNA – DNA, DNA – DNA

KZNS-FM Stream  DNA – DNA, DNA – DNA

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 3.2 – 3.6, #14 – #12

KBYU-HD2 Stream  .3 – .1, #27 – #27

KUMT .3 – .1, #27 – #27    

Note: News/talk KSL’s -3.2 (8.1 – 4.9) represents the largest (6+) April 2024 – May 2024 decrease by any station in the 36 PPM-markets analyzed thus far. 

LAS VEGAS

News/Talk

KMXB-HD3 1.6– 1.7, #23 – #22

KXNT .2 – .2, #34 – #33

KMZQ .1 – .1, #35 – #37

KXNT Stream DNA – DNA, DNA – DNA

News

None

Sports Talk

KWWN .6 – .5, #28 – #28

KKGK .6 – .3, #28 – #29

KENO .1 – .1, #35 – #37

KRLV .1 – .1, #35 – #37

Public Radio News/Talk

KNPR 1.9 – 1.5, #20 – #24

ORLANDO

News/Talk

WTKS 6.5 – 5.1, #4 – #7

WDBO 3.9 – 3.7, #10 – #10

WFLF .6 – .8, #19 – #19

WFYY .5 – .5, #21 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .9 – 1.0, #17 – #17

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFV 1.9 – 1.8, #15 – #16

WMFE DNA – DNA, DNA – DNA  

Note: News/talk WTKS’ -1.4 (6.5 – 5.1) is Orlando’s largest (6+) April 2024 – May 2024 decrease.

CINCINNATI

News/Talk

WLW 13.3 – 11.8, following back-to-back months at #1, slips to #2 (Reds)

WKRC 6.0 – 6.1, #5 – #5

News

None

Sports Talk

WCKY .7 – .8, #19 – #19

WSAI .7 – .4, #19 – #21

Public Radio News/Talk

WVXU 3.3 – 3.2, #10 – #10

Note: News/talk WLW’s -1.5 (13.3 – 11.8) is Cincinnati’s largest (6+) April 2024 – May 2024 decrease.

CLEVELAND

News/Talk

WTAM 7.4 – 7.4, #4 – #5 (Guardians)

News

WMMS-HD2 .1 – .1, #23 – #23

Sports Talk

WKRK 4.2 – 4.8, #10 – #10

WKRK Stream .6 – 1.0, #20 – #19

WARF .1 – .1, #23 – #23

Public Radio News/Talk

WKSU 6.5 – 5.5, #7 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 5.6 – 5.4, #4 – #4

KCMO-AM 1.5 – 1.5, #18 – #17

KMBZ-AM 1.3 – 1.3, #19 – #18

KMBZ-FM Stream .9 – 1.3, #22 – #18

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.4 – 3.3, #10 – #11 (Royals)

KCSP Stream  .6 – 1.1, #26 – #21 (Royals)

KWOD DNA – DNA, DNA – DNA

Public Radio News/Talk

KCUR 2.2 – 2.3, #15 – #15

KANU-HD2 DNA – DNA, DNA – DNA

COLUMBUS

News/Talk

WTVN 5.2 – 5.5, #7 – #6    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.6 – 7.8, #2 – #2

WBNS-AM .6 – .4, #20 #21

WMNI .1 – .1, #22 – #23

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 6.1 – 5.4, #5 – #7

Note: Public radio news/talk WOSU’s -.7 (6.1 – 5.4) is Columbus’ largest (6+) April 2024 – May 2024 decrease.

Up next: May 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry News

Ongoing Coverage of TALKERS 2024: Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

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KIRO Newsradio 97.3 FM, Seattle afternoon talk show host John Curley was the 2024 recipient of the TALKERS Humanitarian of the Year award (the Sharon L. Harrison Memorial Award for Community Service). He is pictured delivering his acceptance speech discussing the importance of using your platform for good causes.

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Michael Harrison (l) interviewed Fred Toucher (r), morning show co-host of WBZ-FM 98.5 The Sports Hub, Boston in a fireside chat titled, “The State of Sports Talk Radio.”  The discussion included comparisons between sports talk and news/talk radio, the benefit of sports talk hosts operating in on-air teams, the relationship sports talk hosts have with home teams and their ardent fans, dealing with harsh criticism on social media, the impact of gambling on sports talk radio, the challenges hosts are facing in covering women’s basketball and more.

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One of the many highlights of the conference was a blessedly civil “Great Debate” between WYD Media syndicated host Thom Hartmann (c) representing the left and Salem Radio Networks host Mike Gallagher (r) representing the right.  The session was moderated by Lee Harris (standing l), director of integrated operations, NewsNation/WGN Chicago.

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The panel session titled, “Behind the Mic,” delved into the issues and challenges faced today by talk radio talent. Participants included (l-r) Jeff Katz, WRVA, Richmond; Frank Morano, WABC, New York/Red Apple Media; Martha Zoller, WDUN, Athens, GA; Moderator Joe “Pags” Pagliarulo, Compass Media Networks; Dom Giordano, WPHT, Philadelphia; Howie Carr, Howie Carr Radio Network; and Chris Krok, WBAP, Dallas.

Industry Views

The Evolution of Radio Station Stickers in the 21st Century

By Andy Gladding, EdD, CBT

Chief Engineer
Salem Media of New York
WRHU Radio, Hofstra University

imThe best thing about attending media conferences like TALKERS 2024: Radio and Beyond, which occurred last week on June 7, is the opportunity to hear diverse viewpoints from industry experts. Gatherings like these also provide the opportunity for attendees like me to “chew” on some of the great ideas presented by the expert panelists and think about solutions to some of the challenges raised during the discussions.

One of the many contemporary issues facing radio brought up during TALKERS 2024 was the evolution and need for vinyl bumper stickers in today’s branding environment. Bumper stickers have been a central component of radio station marketing over several decades, as they provide a low-cost visual aid for stations to get their logo and frequency out to the public, using a “listener-driven” mobile platform. However, as cars increase in price, value, and longevity, station owners are questioning the willingness of car owners to plaster their high-cost investment with third-party advertising. Therefore, the value of continuing to create and distribute vinyl stickers for radio stations has been called into question.

While cars may no longer be an attractive moving billboard destination for station listeners, a whole new field of organic advertising space has emerged, especially on the surface of laptop computers, tablets, and other mobile devices. Many consumers use the uniform blank space of their laptops and cellphones as a place for vinyl stickers. The idea behind this concept is that vinyl stickers allow the device owner to personalize their equipment for identity branding and theft protection. It is much easier to identify a personal device at a place like a coffee shop or airplane security line if you’ve placed a personalized vinyl sticker on it. Many Millennials and Gen-Z’ers are more willing to use the back of their electronic devices as a showcase for vinyl sticker advertising, as it helps attract attention to the user while in a public setting and lets others know “what they are about” with just a quick glance. Electronic devices are on display everywhere and are often carried around with the user in backpacks. When presented with a vinyl sticker, the recipient is usually willing to place the sticker on the device, simply because trying to store it elsewhere will usually result in the destruction of the vinyl sticker.

With this in mind, radio station marketing folks may want to rethink the footprint and layout of their vinyl stickers, choosing to migrate the wider “car bumper” format to a smaller, more concise mini-billboard that could live, display, and survive more effectively on the back of an electronic device.

Solutions like these can only happen when the listener is presented with a challenge by top industry minds. This TALKERS 2024 attendee is grateful for the chance to help provide a solution to a practical problem, made possible by the collaborative environment fostered by an in-person gathering.

Andy Gladding is the chief engineer for Salem Media of New York and WRHU, Hofstra University. He can be emailed at biggladman@aol.com

Industry News

WINA, Charlottesville Expands “The Schilling Show”

Saga Communications news/talk outlet WINA-AM, Charlottesville announces that it’s adding an hour to “The Schilling Show,” hosted by Rob Schilling. The program now airs from 12:00 noon to 3:00 pm daily. The station says this comes “in response to the show’s growing popularity and demand for more in-depthim discussions and analysis of local issues.” Charlottesville Radio Group operations manager and WINA program director Paul McDaniel says, “We are thrilled to extend ‘The Schilling Show’ by an hour each weekday. Rob’s ability to connect with the audience and provide insightful commentary has made the show a cornerstone of our programming. This expansion is a testament to his unparalleled work and the loyalty of his listeners.” Schilling comments, “I’m grateful for the opportunity to spend more time daily with my loyal listening audience as we further explore and examine pressing issues of the day. This additional hour will allow for more compelling guests, more in-depth analysis, and most importantly, more time for WINA listeners to engage with their community.”

Industry News

Round Two of May PPMs Released

imThe second of four rounds of ratings information from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, DC, Cumulus Media news/talk WMAL-FM declines eight-tenths to finish with a 3.8 share (weekly, 6+ AQH share) and is ranked #11 in the market, while Hubbard Broadcasting all-news WTOP-FM rises four-tenths for an 8.2 share that keeps it ranked #2. In Boston, iHeartMedia news/talk slides four-tenths to finish with a 2.9 share and the #14 rank, as sister all-news WBZ-AM dips four-tenths to a 4.5 share but remains ranked #7 in the market. And in Seattle, Bonneville news/talk KIRO-FM gains seven-tenths to finish with a 4.5 share lifting it to the #6 rank, while sister conservative talk KTTH-AM rises one-tenth to a 1.5 share and the #23 rank, and Lotus Communications’ conservative talk KVI-AM adds a half share for a 1.8 share finish good for the #21 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Salem Partners with HC2 Broadcasting for TV Distribution

Salem Media Group enters into a partnership HC2 Broadcasting to distribute the Salem News Channel to 55 television markets via digital, over-the-air signals. Salem News Channel VP and general manager Cary Pahigian says, “We welcome our new partnership with HC2 Broadcasting. This is another significant step inim the rapid growth and distribution of the Salem News Channel, and in HC2 Broadcasting’s expansion.” HC2 operates stations in markets including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, San Francisco, Phoenix and more. HC2 Broadcasting president and CEO Les Levi comments, “We are excited about our partnership with Salem Media Group and delighted to be launching the Salem News Channel on our TV broadcast platform. The channel will be available for the first time to broadcast television viewers, who should enjoy the network’s rich and informative news content.”

Ratings Takeaways

May 2024 PPM Ratings – Part Two

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

No share or rank thresholds are required for spoken-word stations to be included in our Ratings Takeaways.

MLB spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 4.6 – 3.8, #6 – #11

WFED .1 – .1, #30 – #31 (Nationals)

News

WTOP & WTLP 7.8 – 8.2, #2 – #2

Business News WDCH .5 – .6, #23 – #24

WUST .1 – DNA, #30 – DNA

Business News WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.5 – 2.0, #17 – #16 (Nationals)

WJFK-FM Stream .8 – .9, #20 – #19 (Nationals)

WTEM .2 – .5, #25 – #26

WTEM Stream .2 – .4, #25 – #28

WSBN .1 – .1, #30 – #31

WTSD DNA – .1, DNA – #31

WJFK-AM DNA – DNA, DNA – DNA (Nationals)

Public Radio News/Talk

WAMU 11.3 – 10.7, 31st month in succession at #1 

BOSTON

News/Talk

WRKO 3.3 – 2.9, #12 – #13

WXKS-AM .4 – .6, #24 – #24

News

News – Talk WBZ-AM 4.9 – 4.5, #7 – #7

Business news WRCA .2 – .2, #26 – #26

Sports Talk

WBZ-FM 10.1 – 11.0, fifth straight month at #1

WEEI-FM 3.9 – 4.0, #10 – #8 (Red Sox)

WEEI-FM Stream DNA – DNA, DNA – DNA (Red Sox)

WEEI-AM DNA – DNA, DNA – DNA (Red Sox)

Public Radio News/Talk

WBUR 5.8 – 5.4, #3 – #4

WGBH 4.3 – 3.8, #8 – #9 

Note: Sports talk WBZ-FM’s +.9 (10.1 – 11.0) represents Boston’s largest (6+) April 2024 – May 2024increase.

WBZ-FM is the flagship of the NBA’s Celtics, now playing in the NBA Finals against the Dallas Mavericks, whose flagship is rock KEGL.

MIAMI

News/Talk

WIOD 1.3 – 1.4, #23 – #21

News

None

Sports Talk

WQAM 1.0 – .9 #25 – #25

WINZ .3 – .5, #31 – #30 (Marlins)

WQAM Stream .2 – .2, #34 – #33

WMEN .3 – .1, #31 – #36

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 5.3 – 4.3, #5 – #6

WLRN-HD2 DNA – .1, DNA – #36    

Notes: Public radio news/talk WLRN’s -1.0 (5.3 – 4.3) represents Miami’s largest (6+) April 2024 – May 2024 decrease.

Sports talk WQAM is the flagship of the NHL’s Florida Panthers, now playing in the NHL Stanley Cup Finals against the Edmonton Oilers, whose flagship is Edmonton (Alberta, Canada) news/talk CHED.

SEATTLE

News/Talk

KIRO-FM 3.8 – 4.5, #10 – #6

KVI 1.3 – 1.8, #24  – #21

KTTH 1.4 – 1.5, #22 – #23

KPTR .1 – .1, #30 – #29

News

KNWN-AM & KNWN-FM 2.4 – 2.4, #18 – #17

KHHO DNA – DNA, DNA – DNA

Sports Talk

KIRO-AM 3.8 – 3.3, #10 – #14 (Mariners)

KJR-FM 1.6 – 1.8, #21 – #21

KJR-AM .5 – .7, #26 – #26

Public Radio News/Talk

KUOW 7.3 – 7.3, #3 – #2

KSWS DNA – DNA, DNA – DNA 

DETROIT

News/Talk

WJR 1.7 – 1.7, #17 – #17

WFDF .4 – .3, #25 – #25

WJR Stream DNA – DNA, DNA – DNA

News

WWJ 4.6 – 4.4, #10 – #11

WWJ Stream .6 – .4, #23 – #24

WDFN .1 – .1, #27 – #29

Sports Talk

WXYT-FM 9.2 – 8.2, #1 – #2 (Tigers)

WXYT-FM Stream 1.5 – 1.6, #18 – #18 (Tigers)

WXYT-AM .2 – .2, #26 – #26 (Tigers)

WXYT-AM Stream DNA – DNA, DNA – DNA (Tigers)

Public Radio News/Talk

WDET 1.9 – 1.9, #16 – #16

WUOM 1.3 – 1.5, #19 – #19 

Note: Sports talk WXYT-FM’s -1.0 (9.2 – 8.2) represents Detroit’s largest (6+) April 2024 – May 2024decrease.

PHOENIX

News/Talk

KFYI 2.9 – 3.4, #10 – #8

KTAR-FM 2.7 – 2.3, #12 – #19

News

None

Sports Talk

KMVP-FM 2.9 – 3.4, #10 – #8 (Arizona Diamondbacks)

KTAR-AM .1 – .1, #33 – #33 (Arizona Diamondbacks)

KDUS .1 – .1, #33 – #33

KGME DNA – DNA, DNA – DNA

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Diamondbacks)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.6 – 2.6, #15 – #14

MINNEAPOLIS

News/Talk

WCCO 4.4 – 4.6, #10 – #9 (Minnesota Twins)

KTMY 2.3 – 2.7, #15 – #14

KTLK-AM 2.1 – 1.9, #16 – #17

WCCO Stream .6 – .5, #26 – #25 (Minnesota Twins)

News

KQQL-HD2 .1 – .1, #30 – #30

Sports Talk

KFXN 8.0 – 8.4, #2 – #2

KSTP-AM .1 – .1, #30 – #30

KQQL-HD3 .1 – DNA, #30 – DNA

Public Radio News/Talk

KNOW 6.4 – 6.0, #6 – #6

KNOW Stream .8 – .9, #22 – #23

SAN DIEGO

News/Talk

KOGO 4.3 – 3.9, #8 – #9

KLSD .5 – .4, #24 – #23

News

None

Sports Talk

KWFN 4.0 – 4.3, #10 – #7 (Padres)

KGB-AM .5 – .4, #24 – #23

KWFN Stream DNA – DNA, DNA – DNA (Padres)

Public Radio News/Talk

KPBS 6.6 – 6.6, #2 – #2

TAMPA

News/Talk

WHPT 5.1 – 5.3, #5 – #6

WFLA 3.8 – 3.4, #12 – #13

News

Business news WHNZ DNA – DNA, DNA – DNA

Sports Talk

WDAE 2.3 – 2.2, #16 – #16 (Rays)

Public Radio News/Talk

WUSF 2.0 – 2.1, #18 – #18

WMNF-HD3 Stream .1 – .1, #31 – #31

WUSF Stream DNA – DNA, DNA – DNA

DENVER 

News/Talk

KOA 3.0 – 2.6, #15 – #17 (Colorado Rockies)

KDFD 1.3 – 1.3, #21 – #22

KHOW 1.2 – 1.2, #22 – #23

News

None

Sports Talk

KKSE-FM 3.0 – 3.4, #15 – #12

KKFN 3.4 – 2.8, #13 – #13

KAMP .1 – .1, #33 – #35

KEPN .1 – .1, #33 – #35

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 2.9 – 2.7, #17 – #16

KUNC 1.1 – 1.2, #23 – #23

BALTIMORE

News/Talk

WBAL 3.3 – 3.6, #10 – #11 (Orioles)

WCBM 1.4 – 1.8, #15 – #14

News

WTOP & WTLP  1.4 – 1.2,  #15 – #17

Business News WDCH  .5 – .6,  #21 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 2.9 – 3.6, #12 – #11

WJZ-AM DNA – .1, DNA – #28

WJZ-FM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.3 – 5.2, #10 – #6

WYPR HD2 Stream .2 – DNA, #26 – DNA 

Note: Public radio news/talk WYPR’s +1.9 (3.3 – 5.2) is tied for Baltimore’s largest (6+) April 2024 – May 2024 increase.

ST. LOUIS

News/Talk

KMOX 4.5 – 4.7, #10 – #10 (Cardinals)

KFTK 1.5 – 1.7, #17 – #17

KTLK-FM 1.3 – 1.3, #18 – #18

KMOX Stream .9 – .6, #19 – #20 (Cardinals)

KFTK Stream .2 – .1, #27 – #28

News

KATZ-FM HD2 .2 – .1, #27 – #28

Sports Talk

WXOS 3.8 – 3.1, #12 – #14

Public Radio News/Talk

KWMU 5.8 – 5.0, #6 – #9 

Up next: May 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Industry News

Ongoing Coverage of TALKERS 2024 Radio and Beyond

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead including posting videos of its key segments.  See a selection of photos from TALKERS 2024 Radio and Beyond below.

im

Glenn Beck of Premiere Networks delivering TALKERS 2024 keynote address.  He spoke about the importance of developing storytelling skills as well as maintaining authenticity.  “Mean what you say and say what you mean.”

im

Howie Carr (l) of the Howie Carr Radio Network being presented the TALKERS 2024 Lifetime Achievement Award celebrating his long career as a New England talk radio staple as well as his enormous accomplishments fighting crime and corruption as an investigative journalist. Mark Goldman of Goldman McCormick PR (r) made the presentation.

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WOLB, Baltimore veteran talk show host Larry Young paid tribute to the late SiriusXM Satellite Radio icon Joe Madison in a double ceremony honoring the memory of Joe and the outstanding career of his widow/executive producer Sharon “Sherry” Madison who was the 2024 recipient of the TALKERS Woman of the Year award.  Also speaking (but not pictured) at the presentation were Dave Gorab, VP/GM of talk programming at SiriusXM and last year’s recipient Martha Zoller of WDUN, Athens, GA who accepted on behalf of Mrs. Madison who was unable to attend.

We will post more photos from TALKERS 2024: Radio and Beyond tomorrow.

Industry News

Round One of May PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s May 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period covered April 25 through May 22. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeways from this group of markets. In New York, Red Apple Media’s news/talk WABC is up one-tenth to a 3.3 share (weekly, 6+ AQH share) that lifts it to the #10 rank, while iHeartMedia’s news/talk WOR also climbs one-tenth to a 1.5 share good for the #19 rank. iHeartMedia’s news/talk KFI, Los Angeles drops six-tenths to finish with a 4.0 share and pulls it back to the #7 rank in the market. In Chicago, Nexstar Media Group’s news/talk WGN declines eight-tenths to a 3.0 share good for the #12 rank, while Cumulus Media’s news/talk WLS-AM is steady with a .9 share and the #26 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WWO Blog: Former P&G Exec on the 5-Question Framework

Former Procter & Gamble executive John Fix writes a guest piece on the Cumulus Media | Westwood One Audio Active Group blog in which he details the 5-Question Framework that addresses the viability of audioim advertising. The five questions are: 1) Does audio work? 2) Can audio be planned and purchased at scale? 3) Are there creative best practices for getting audio right? 4) Can audio be measured? And 5) Is the brand properly set up for success? Fix says, “These five questions are important to advertisers, providers of audio, and the industry in general. Communication with advertisers is best when it is acknowledged as to the stage of the advertiser and the industry. Failure to identify and address each step in the 5-Question Framework will cause unnecessary delay.” Read the blog post here.

Industry News

Salem Sues Insurance Company Over 2000 Mules Case

Salem Media Group is suing insurer Atlantic Specialty Insurance Company in the Central District of California for breach of contract after the insurer declined to pay a claim under the “Producer and Entertainment Advantage Policy,” it sold Salem (for the policy period of April 29, 2022 through April 29, 2023) that provided for “$5,000,000 for each claim and in the aggregate, with a retention amount of $25,000” for numerousim liabilities, including defamation. The claim was the result of Georgia resident Mark Andrews suing Salem for defamation after the film and its trailer falsely depicted Andrews committing a crime (ballot stuffing). Salem has since apologized to Andrews. Atlantic denied the claim arguing that an “occurrence that was first committed” happened before the policy inception date,” and further that it could deny coverage because there was no previous insurance for 2000 Mules although Salem says it had proof of just such a policy. Atlantic also denied saying that pre-policy advertising contributed to the defamation claim, but Salem argues that this was done by third-parties “for which Salem Media, as the film distributor, was not responsible.” Salem is asking for a jury trial.

Industry News

Good Karma’s “101.7 The Truth” at White House Juneteenth Ceremony

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Good Karma Brands staff from WGKB-AM/W269DL, Milwaukee “101.7 The Truth” are pictured above at the Juneteenth Regional Reporters Summit as part of President Joe Biden’s Juneteenth Celebration at the White House yesterday (6/10). From left to right are: on-air host Tory Lowe, marketing consultant Danyale Hegwood, general manager Cherie Harris, and on-air host and director of content Kyle Wallace.

Ratings Takeaways

May 2024 PPM Ratings – Part One

imMay 2024 PPM Data – Information for Nielsen Audio’s May 2024 ratings period (April 25 – May 22) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

No share or rank thresholds are required for spoken-word stations to be included here.

MLB spoken-word flagships are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are April 2024 – May 2024  (6+).

NEW YORK

News/Talk

WABC 3.2 – 3.3, #11 – #10

WOR 1.4 – 1.5, #20 – #19

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .2, #37 – #39

WLIR DNA – .1, DNA – #45

News

WINS-FM 4.7 – 4.3, #5 – #5

WCBS-AM 1.8 – 1.5, #19 – #19 (Mets)

Business News WBBR .4 – .4, #34 – #34

WINS-FM Stream .4 – .3, #34 – #37

WCBS-AM Stream .2 – .2, #39 – #39 (Mets) 

Sports Talk

WFAN FM & AM 2.3 – 2.4, #13 -#13 (Yankees)

WFAN FM & AM Stream 1.1 – .8, #22 -#26 (Yankees) 

Public Radio News/Talk

WNYC-FM 4.0 – 3.3, #8 – #10

WNYC-AM .6 – .9, #27 – #24 

Note: Public radio news/talk WNYC-FM’s -.7 (4.0 – 3.3) represents New York’s largest (6+) April 2024 – May 2024 decrease. 

LOS ANGELES

News/Talk

KFI 4.6 – 4.0, #3 – #7

KRLA .9 – .8, #32 – #33

KEIB .6 – .6, #34 – #34

News

KNX-FM 3.4 – 3.3, #10 – #10

KNX-FM Stream .2 – .2, #38 – #38

Sports Talk

KLAC 1.6 – 1.5, #27 – #26 (Dodgers)

Public Radio News/Talk

KPCC 2.1 – 1.8, #19 – #22

Notes: News/talk KFI’s -.6 (4.6 – 4.0) represents Los Angeles’ largest (6+) April 2024 – May 2024 decrease.

Flagships of the Angels are sports talk KLAA (DNA) and sports talk KSPN (DNA).

CHICAGO

News/Talk

WGN 3.8 – 3.0, #9 – #12

WLS-AM .9 – .9, #27 – #26

WVON .2 – .2, #39 – #36

WLS-AM Stream DNA – .1, DNA – #41

WLIP .3 – DNA, #35 – DNA

News

WBBM-AM & WCFS 5.2 – 5.2, #4  – #4

WBBM-AM & WCFS Stream .2 – .1, #39 – #41

Sports Talk

WSCR 3.3 – 3.2, #10 – #10 (Cubs)

WSCR Stream .3 – .2, #35 – #36 (Cubs)

WSHE-HD2 .1 – DNA, #45 – DNA 

Public Radio News/Talk

WBEZ 2.0 – 1.6, #18 – #21  

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #37 – #38 

News

KCBS-AM & KFRC 6.2 – 5.7, #3 – #3

KNEW .3 – .2, #30 – #32 (Oakland A’s)  

KCBS-AM & KFRC Stream DNA – DNA, DNA – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.9 – 4.2, #6 – #6 (Giants)

KGMZ 1.9 – 1.7, #19 – #20

KNBR Stream .5 – .4, #28 – #28 (Giants)

KGO Stream .1 – .2, #37 – #32  

KGO .1 – .1, #37 – #38  

KTCT .1 – .1, #37 – #38  

KGMZ Stream DNA – DNA, DNA – DNA 

Public Radio News/Talk

KQED 7.1 – 5.9, #1 – #2

KALW .2 – .3, #32 – #31

Note: Public radio news/talk KQED’s -1.2 (7.1 – 5.9) represents San Francisco’s largest (6+) April 2024 – May 2024 decrease.

DALLAS

News/Talk

WBAP 3.2 – 2.6, #11 – #15

KSKY .6 – .6, #34 – #34

KLIF-AM .3 – .4, #36 – #36

KFXR-AM DNA – .1, DNA – #43

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.4 – 1.5, #28 – #26

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.7 – 5.3, #10 – #1

KRLD-FM 2.3 – 2.5, #20 – #19 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.2, #31 – #28 (Texas Rangers)

Public Radio News/Talk

KERA 3.1 – 2.9, #12 – #12

Note: Sports/talk KTCK’s +1.6 (3.7 – 5.3) represents Dallas’ largest (6+) April 2024 – May 2024 increase.

HOUSTON 

News/Talk

KTRH 2.8 – 3.3, #17 – #13  (Astros)

KPRC .4 – .3, #27 – #30 

News

KXYZ .1 – DNA #34 – DNA

Sports Talk

KILT-AM .9 – 1.1, #25 – #24

KBME 1.1 – 1.0, #23 – #26  (Astros)

KILT-AM Stream .4 – .6, #27 – #27

KFNC DNA – DNA, DNA – DNA

Public Radio News/Talk

KUHF 2.5 – 3.4, #18 – #12

ATLANTA

News/Talk

WSB-AM & WSBB 7.1– 7.1, #2 – #2

WFOM .2 – .3, #32 – #30

WGKA .2 – .3, #32 – #30

WAOK Stream DNA – .1, DNA – #33

WAOK .1 – DNA, #35 – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 3.8 – 4.1, #10 – #8 (Braves)

WZGC 3.8 – 3.7, #10 – #11

WZGC Stream .5 – .6, #29 – #25

Public Radio News/Talk

WABE 3.4 – 4.0, #13 – #9

WRAS  .6 – .5, #25 – #27

WABE-HD3 DNA – DNA, DNA – DNA 

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.1, #15 – #18

WKXW 1.1 – 1.1, #23 – #24

WPHT Stream .7 – .7, #26 – #25

WURD .4 – .3, #27 – #28

WURD Stream .1 – .1, #31 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM DNA – .1, DNA – #31 

News

KYW & WPHI 5.5 – 5.1, #6 – #6

KYW & WPHI Stream .3 – .5, #28 – #27

WTEL .1 – DNA, #31 – DNA

Sports Talk

WIP 6.7 – 7.4, #4 – #4 (Phillies)

WIP Stream 2.8 – 3.0, #13 – #10 (Phillies)

WPEN-FM 1.3 – 1.5, #22 – #21

Public Radio News/Talk

WHYY 3.1 – 2.9, #9 – #12 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.6 – 1.7, #18 – #18

WOR 1.1 – 1.2, #19 – #19

WLIR .2 – .2, #28 – #27

News

WINS-FM 5.2 – 5.2, #2 – #3

WCBS-AM 2.2 – 1.8, #15 – #16 (Mets)

WINS-FM Stream .5 – .6, #24 – #23

WCBS-AM Stream .5 – .4, #24 – #24 (Mets)

Business News WBBR .5 – .4, #24 – #24

Sports Talk

WFAN-FM & AM 2.6 – 2.9, #11 – #10 (Yankees)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees)

Public Radio News/Talk

WSUF .2 – .1, #28 – #31 

RIVERSIDE

News/Talk

None

News

KFOO .1 – DNA, #25 – DNA

Sports Talk

KPWK .3 – .4, #21 – #21

Public Radio News/Talk

KVCR .4 – .4 #19 – #21

KPCC .1 – DNA, #25 – DNA

SAN JOSE

News/Talk

KSFO 1.9 – 2.0, #16 – #17

KSFO Stream DNA – .3, DNA – #27  

News

KCBS-AM & KFRC 3.9 – 3.5, #7 – #8

KCBS-AM & KFRC Stream .2 – .2, #28 – #29

KNEW .2 – .2, #28 – #29 (Oakland A’s)  

Sports Talk

KNBR 3.2 – 3.5, #9 – #8 (Giants)

KGMZ 1.8 – 1.3, #19 – #22

KGO Stream .4 – .8, #27 – #26  

KNBR Stream .9 – .3, #26 – #27 (Giants)

KGO .2 – .2, #28 – #29  

KTCT .2 – DNA, #28 – DNA   

KGMZ Stream DNA – DNA, DNA – DNA 

Public Radio News/Talk

None 

MIDDLESEX-SOMERSET-UNION (New Jersey) 

News/Talk

WKXW 7.3 – 7.0, #1 – #2

WOR 3.1 – 3.3, #10 – #9

WKXW Stream .7 – .8, #21 – #19     

News

WINS-FM 2.0 – 2.2, #13 – #12

WCBS-AM .9 – .8, #19 – #19 (Mets)

WINS-FM Stream .3 – .4, #24 – #24

WCBS-AM Stream .1 – .3, #25 – #25 (Mets)

Sports Talk

WFAN-FM & AM 3.9 – 2.9, #8 – #10 (Yankees)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees) 

Public Radio News/Talk

None

Note: Sports talk WFAN’s -1.0 (3.9 – 2.9) represents Middlesex-Somerset-Union’s largest (6+) April 2024 – May 2024 decrease.

Up next: May 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

TALKERS 2024: Radio and Beyond Achieves Goals and Exceeds Expectations

WABC/Red Apple Media co-owners, John Catsimatidis (l) and his wife Margo Catsimatidis (r) are pictured with TALKERS publisher Michael Harrison (c) at “TALKERS 2024: Radio and Beyond.” This photo was taken immediately following the presentation of the 2024 Gene Burns Memorial First Amendment Award to John Catsimatidis and his acceptance address. The long-running annual honor is commonly referred to as the TALKERS Freedom of Speech Award. 

The 27th annual installment of the talk media industry’s longest running, and most important national event took place this past Friday (6/7) at Hofstra University on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – was an advance sellout. The power-packed, one-day agenda featured a roster of more than 60 speakers from all ends of the talk radio and related talk media industries including talent, station owners, CEOs, programmers, technical experts, journalists, syndicators, and a wide variety of visionaries. The annual talk media industry tradition was presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and Hofstra’s Lawrence Herbert School of Communication. Key discussions included “Gaining Traction in a Noisy World,” “The Case for AM Radio,” “Generating News/Talk Revenue in the Digital Era,” “The State of Sports Talk Radio,” “The Brave New World of Technological and Generational Change,” “Programming News/Talk Radio,” “Perspectives on Hosting Television Talk,” “Philanthropy and Community Service,” “The Art of Story Telling,” “Talk Radio Programming Opportunities Beyond Politics,” “Meeting the Challenges of Being a Talk Talent,” “The Big Picture of Radio’s Role in a Rapidly Changing World,” and “The State of the First Amendment” among others. As the volumes of data generated by this gathering are sorted out, TALKERS will provide in-depth, detailed coverage of the conference in the days and weeks ahead. Check out the official Program Guide here

Industry Views

Pending Business: Post-Game

By Steve Lapa
Lapcom Communications Corp
President

imIn case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.

Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.

High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.

Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!

A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.

The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?

Let’s wrap this column up with three key takeaways from the conference:

1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Ray Stevens Back on Mornings at WLS-AM, Chicago; Steve Cochran Exits

Cumulus Media made sweeping changes to news/talk WLS-AM, Chicago on Friday as it dropped the Steve Cochran morning drive show, “The Closing Bell” and “PM Chicago” and brings Ramblin’ Ray Stevens back to host the new morning show. The station also moves Westwood One’s Michael Knowles and Matt Walsh into the PM drive hours where “The Closing Bell” and “PM Chicago” had aired. The morning drive changeim also affects air personalities Andrea Darlas and Jane Clauss, but it appears Darlas will continue with the station for weekends and her podcast. WLS-AM program director Stephanie Tichenor says, “Ray has been part of the fabric of ‘The Big 89’ for years. We’re thrilled to have him back in morning drive on 890 WLS-AM.” Stevens comments, “I am beyond ecstatic to be back doing mornings at WLS and 890 in my hometown. Special thanks to Marv Nyren and Stephanie Tichenor for having faith and believing in me. Also special thanks to KCMO’s Donna Baker and Pete Mundo who’ve let me work middays at the radio station for the better part of the year. I can’t wait to get to work and be on the air at the legendary 890 WLS-AM talking NASCAR, politics, football, and everything that makes us the greatest city in the world!”

Industry Views

Monday Memo: Behold the Radio Unicorn!

By Holland Cooke
Consultant

imGot young local radio news talent? CONGRATULATIONS, for five reasons:

1. They’re young, which our 100-year-old medium NEEDS.
2. Streaming and satellite competitors don’t do local.
3. Radio is still #1 in-car. And in-home again, via smart speakers.
4. As listeners wonder “What NEXT?” news has their back.
5. Talent is acquired. Hire attitude, train skills.

Just DOING local news makes you special, especially if your AM/FM competitors don’t. Six tips for taking it to the next level, and making your station more habit forming:

— Make this hour’s newscast sound different than last hour’s. A particularly clever turn-of-phrase can come back to haunt you the second time a listener hears that version. The little voice in their head says, “I already heard that.”
— Lead with the latest. Avoid telling the story in chronological order. Is there some detail that can top this hour’s version? “A third shift of state troopers has joined the search for little Sarah Johnson…”
— Write as though you were telling the listener face-to-face. The police posted: “Anyone who has seen a car matching that description is asked to contact the police.” Rewrite to say, “If you see that car, call the police.”

im

— Less is more. Long sentences can make it difficult for the listener to follow the story and understand the information. Emulate your network’s writing style. Write for the ear. Avoid using too many adjectives and adverbs.
— But don’t leave out verbs! “The woman’s husband arrested the wounded man taken to the hospital.” Huh?
— Highly recommended: “Writing Broadcast News Shorter, Sharper, Stronger” by Mervin Block (expensive on Amazon, FREE on Google Books).

Time Spent Listening is still the ballgame. Specifically, we want to add occasions of tune-in, which is easier than extending duration-per-occasion. Translation: There is very little we can do to keep someone in a parked car with the key on Accessories.

So be known for knowing. Benefit-laden imaging will earn you the information reputation that keeps listeners coming back again and again, “for a quick update.” And user-friendly copy points will be more effective than the boastful station-centric way many news promos sound.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Newsmax Announces Public Offering Plan

Newsmax Inc. announces that it will seek to become a public company later this year or in early 2025 with a listing on Nasdaq or the NYSE. It says, “In preparation for this contemplated initial public offering, Newsmaxim is launching a private placement offering seeking to raise up to $225 million.” Newsmax CEO Christopher Ruddy adds, “While achieving significant success, Newsmax has stayed true to our mission of providing Americans with honest and real news. Now more than ever, especially in this election year of 2024, America needs Newsmax and you can join with us as an investor.” The current private offering currently consists of shares of the Company’s Series B 7% Convertible Preferred Stock for a maximum Offering amount of up to $225 million.

Industry News

Urban One Releases Q4 2023 and Q1 2024 Financial Reports

Urban One files its reports for the year ended December 31, 2023 and for the three months ended March 31, 2024 with the Securities and Exchange Commission after a lengthy delay due to previously reported issues with its accounting practices. For the full year of 2023, Urban One reports net revenue of approximately $477.7 million, a decrease of 1.4% from the full year of 2022. Broadcast and digital operating income was approximately $168.4 million, a decrease of 16.5% from the same period in 2022. Net income wasim approximately $2.1 million compared to net income of $34.3 million for 2022. For the first quarter of 2024, net revenue was approximately $104.4 million, a decrease of 5% from the same period in 2023. Broadcast and digital operating income was approximately $32 million, a decrease of 18.5% from the same period in 2023. Net income was approximately $7.5 million compared to a loss of $2.9 million for the same period in 2023. Urban One CEO and president Alfred C. Liggins, III states, “Our Adjusted EBITDA for FY23 came in just above the high-end of our previous guidance at $128.4 million. As expected, we suffered a drop in radio division broadcast cash flow as a result of reduced political advertising compared to Q4 2022. Other divisions performed broadly in line with expectations, although the continuing churn in cable television subscribers remains an industry-wide concern. For Q1 our national radio revenues were hit by tough comparatives on a handful of large clients plus a general softness in the market. Second quarter radio pacing’s are sequentially better, with same station core revenues down mid-single-digits and low-single digits including political… We are optimistic about political advertising revenues for the remainder of the year, which should benefit both our radio and digital divisions. During Q1 we repurchased $75 million of our 2028 notes at 88.3%, and we ended the quarter with approximately $155.7 million of cash.”

Industry News

TALKERS News Notes

FOX News star Brian Kilmeade’s late morning talk radio program is added to the program lineup at Audacy’s news/talk WTIC-AM, Hartford in the 9:00 am to 11:00 am slot. Kilmeade tells TALKERS, “I’m thrilled to be joining the WTIC all-star lineup especially at this critical time in our election cycle. I can’t wait to meet and greet the listeners in person this summer!”

Talk Media Network nationally syndicated personality Wayne Allyn Root was the opening speaker at two Donald Trump events in Las Vegas over the weekend. On Saturday, he spoke at a Trump fundraiser at Ahern Hotel in Las Vegas. Then on Sunday, Root opened for Trump at a public outdoor rally.

Industry Views

Sabo Sez: Do Your Show

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host
WPHT, Philadelphia – daily
Talk Media Network – Sundays

imWhen recently starting nightly on WPHT, Philadelphia, I asked program director Greg Stocker if there was anything else management needed from me. Greg said, “Do your show.”

Since that luncheon meeting his words have sifted through my fevered brain and I realized that at this moment in time, his words were profound: Do your show. 

What he did not say:

Meet with sales.

Meet with HR.

Be sure to hit the live reads on time.

Don’t annoy (fill in the blank).

Get all the spots in.

Make sure the studio is clean when you’re done.

David Field listens so be careful.

Meet with sales.

I do my show and nothing else and I’m very happy.  The endless whine coming from our colleagues can be traced to ignoring the prime directive:  Do your show.

 Talk radio is magic, it’s free-form radio. Your music station brethren envy your freedom. They have to call for permission to change the order of pre-programmed songs! You don’t have to do anything which means you can do what you want… which means you can do something great.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

“OK Now You Know” Podcast Launches on June 10

Monday (6/10) is the launch of the new show, “OK Now You Know,” hosted by six-time New York Timesim bestselling author Joe Garner. The podcast is being co-executive produced by Paul Bahr of Peachtree Sound and Ron Hartenbaum of WYD Media. Garner says, “In each episode, we explore the hidden aspects of everyday life. From why popcorn pops to the science behind your favorite songs. ‘OK Now You Know’ offers a fresh look at the world around us.” Hartenbaum adds, “We’re not just sharing information; we’re inspiring curiosity. ‘OK Now You Know’ makes every day a chance to learn something new.”

Industry News

SiriusXM Debuts “Mediaite’s Press Club”

SiriusXM announces the launch of “Mediaite’s Press Club” in collaboration with Mediaite.com. Debuting tomorrow (6/8), Mediaite editor-in-chief Aidan McLaughlin hosts and executive produces that airs onim Saturdays at 10:00 am ET on SiriusXM’s bipartisan P.O.T.U.S. channel. This show will contain major interviews and showcase conversations and debates with Mediaite writers and editors, along with top reporters from various outlets. These roundtable discussions will cover the intersection of media and politics, the inner workings of the media world, and the biggest industry stories of the week. The inaugural episode features an in-depth interview with ABC News anchor George Stephanopoulos.

Industry News

Podcast Radio Partners with Local Radio Networks

Podcast Radio, in collaboration with Krantz Media Group, signs a deal with Local Radio Networks that will make Podcast Radio’s spoken-word format available through the LRN delivery platform, allowing it to be ingested directly into each affiliate’s automation system. KMG CEO Gary Krantz states, “We are excited to expand Podcast Radio’s presence into Local Radio Network’s ecosystem. Together, we’re creating a new way for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio.”

Industry News

NAB Elects New Board Leaders

The National Association of Broadcasters announces the results of the 2024 NAB Executive Committee elections. Collin Jones, executive vice president, corporate strategy and development of Cumulusim Media and president, Westwood One, was elected radio board chair by the NAB radio board. Kevin Perry, president and CEO of Perry Publishing and Broadcasting Company, was elected radio board first vice chair, and Leonard Wheeler, president of Mel Wheeler, Inc., was elected radio board second vice chair. Chris Ornelas, executive vice president and general counsel of Beasley Media Group, was reelected to the radio board’s major group representative seat on the NAB board’s executive committee. Perry Sook continues the second year of his role as joint board chair. The position is elected every two years. The elections took place at the NAB Board of Directors meeting, held June 3-4.

Industry News

TALKERS Conference is an Advance Sellout

The 27th annual installment of the talk media industry’s longest-running and most important national event is set for Friday, June 7 at Hofstra University, just outside of New York City on Long Island. TALKERS 2024: Radio and Beyond – like its colorful predecessors – is an advance sellout.  The power-packed, one-day agenda is spectacular! Check out the official Program Guide hereTALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state-of-the-art television soundstage at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on an adjacent TV soundstage, the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ reflecting and preserving a remarkably colorful and historic era in American media and culture. Broadcasters and students of communications all over the world for years to come will bear witness to this ‘happening.’” The storied talk media industry tradition will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. For last minute information, call Barbara Kurland at 413-565-5413.

Industry News

WWL, New Orleans Inks Deals with Saints and Pelicans

Audacy announces new, multi-year broadcast agreements with the NFL’s New Orleans Saints and the NBA’s New Orleans Pelicans for all Saints and Pelicans games to be broadcast live on news/talk WWL-AM/FM. WWL has been the flagship station for the New Orleans Saints continuously since 1995. Theim Pelicans had been heard on iHeartMedia’s WRNO-FM. Audacy New Orleans SVP and market manager Dan Barron states, “We are honored to extend our partnership with the New Orleans Saints and excited to bring the New Orleans Pelicans into the WWL family. This agreement reaffirms our dedication to providing fans with the best sports broadcasting in the region. We are proud to be the go-to source for Saints and Pelicans coverage and are excited to bring every thrilling moment to our listeners.”

Industry News

SiriusXM and Baseball HoF Team Up for New Podcast

SiriusXM and the National Baseball Hall of Fame announce a multi-year collaboration to produce a newim podcast dedicated to telling the stories of the all-time great players who are enshrined in the Hall of Fame in Cooperstown, New York. The new program, titled, “The Road to Cooperstown,” debuts on June 8 and airs every Saturday at 9:00 am ET on SiriusXM’s MLB Network Radio channel. Season one will run from June through October and each week’s episode will feature a long form conversation between SiriusXM host Jon Paul Morosi and a different Hall of Famer.

Industry News

Jeff Angelo Named New Morning Host at WHO, Des Moines

At iHeartMedia’s news/talk WHO, Des Moines, Jeff Angelo moves from his most recent late morningim daypart to morning drive, taking over for Maxwell Schaeffer and Amy Sweet, who exited the station earlier this year. He posts a message to Facebook saying, in part, “Iowans are all about connecting with each other and WHO Radio has always been at the heart of that. We’ll have conversations about the most important topics of the day, and we’ll share a few laughs along the way.”

Industry News

“Brittany & Kendall” Named PM Hosts on KTMY, Minneapolis

Hubbard Broadcasting’s talk KTMY-FM, Minneapolis “myTalk” unveils its new afternoon drive team as “Lori & Julia” – Lori Barghini and Julia Cobbs – invited their successors on the program to beim introduced to their audience. Brittany Arneson and Kendall Mark will host the “Brittany & Kendall” show beginning July 8. Arneson joined KTMY in 2019, filling in on the “Lori & Julia” show as well as hosting events and assisting with social media and video content. She also previously served with KQRS-FM and as a co-host of the “Tom Barnard Podcast.” Mark has been serving with KMSP-TV “FOX 9” and as part of “The Jason Matheson Show.”

Industry News

Wayne Allyn Root Inspires and Co-Writes New Pro-Trump Song

Las Vegas-based TV and radio host Wayne Allyn Root tells TALKERS that his latest project is a song co-written by country music artist Natasha Owens and her songwriting partner Ian Eskelin. Root says, “I am honored to have inspired and co-written this song and video about President Donald J. Trumpim titled, ‘The Chosen One.’ This song was inspired by the media firestorm across the globe in July 2019 when I said on my Newsmax TV show Trump was ‘like the King of the Jews and the Chosen One.’” Root debuted the song on his Real America’s Voice TV show, “The Root Reaction” and on his Talk Media Network nationally syndicated radio show. Root adds, “In light of this unprecedented persecution, indictments and now unjust conviction of President Trump, this is the perfect song and video, at the perfect time, and the perfect place, to lift the spirits of President Trump and the MAGA world, and to show the world President Trump is on a mission from God to make America great again.” Listen to the song here.

Industry News

Audacy and Puck Partner for John Heilemann Podcast

Audacy announces that it and the media company Puck are unveiling new podcast hosted by Puck chief politicalim columnist John Heilemann called, “Impolitic with John Heilemann.” New episodes will drop each Tuesday and Thursday. Audacy Podcasts EVP Jenna Weiss-Berman says, “We couldn’t be more excited to expand our thriving Puck slate with ‘Impolitic’ especially in this election year. John is a singular political journalist whose incisive and insightful analysis and reporting will keep listeners informed leading up to November and beyond.”